Advertising Opportunities EUR World-Architects.com. Canadian-Architects.com. Mexican-Architects.com. American-Architects.

Transcription

1 Advertising Opportunities EUR World-Architects.com Canadian-Architects.com Mexican-Architects.com American-Architects.com Chinese-Architects.com Polish-Architects.com Australian-Architects.com German-Architects.com Portuguese-Architects.com Austria-Architects.com Indian-Architects.com Scandinavian-Architects.com Belgium-Architects.com Italian-Architects.com Swiss-Architects.com Brazilian-Architects.com Japan-Architects.com

2 Content 1. About Us 2. Target Groups and Visitor Information 3. Placements and Promotional Opportunities - IAB Wide Skyscraper 160x600 - IAB Medium Rectangle 300x250 - IAB Leaderboard 728x90 - Banner Formats for emagazines - Advertorial - Profiles of selected Manufacturers - Product Focus for Outstanding Reference Projects 4. Editorial Calendar Terms & Conditions 6. Media & Partners Contacts

3 Advertising Opportunities EUR 1. About Us PSA Publishers The Swiss online publishing company PSA Publishers, founded 1994 in Zurich, publishes 16 online country platforms for architecture, presenting over 2,800 office profiles of selected architects, landscape architects, interior designers, engineers, lighting designers, and architectural photographers. The umbrella World-Architects.com brings them all together, offering a search and communication tool for building professionals and clients around the world. Selected Content at the Highest Level Our goal is to provide content at the highest level by carefully selecting members and published content and thus be recognized as the homepage and source of information for high-quality contemporary architecture. We reserve the right to refuse entries and exclude members from our publications. World-Architects.com A Network of Outstanding Professionals World-Architects.com connects architects, engineers and designers with clients, builders, industry professionals, construction companies and supports their work with a wide range of services: Office Profiles: References from selected architects, engineers, lighting designers, architectural photographers, and other service providers. Manufacturer Profiles: Project references from selected manufacturers of design and construction. Projects: Browse all references of our clients and learn more about a project from the perspective of different project team members; architects, engineers, designers and manufacturers. Reviews Building of the Week / Building of the Month: Our editorial team selects reference projects from noteworthy architects who answer questions about the project and its background. Jobs: Established job market for highly qualified professionals in the architecture and construction industries. Agenda: A calendar for current events, lectures and exhibitions on the subject of architecture. emagazine: Our experienced architectural journalists in Germany, Switzerland and the US report on the latest from the world of architecture for the emagazines. Newsletter: The fortnightly newsletter of World-Architects.com informs about news from the different country platforms and presents updates and office profiles of the latest members joining World- Architects.com. World-Architects.com represents a highly interesting and exciting platform. Thanks to the unique international concept and the focused access to architects and decision makers it is a valuable marketing tool. Advertising Campaigns in combination with the Manufacturer Profile help strengthen our Brand in this important community. Martin Paterno, E-Marketing Manager, Zumtobel Lighting GmbH, Dornbirn

4 Advertising Opportunities EUR 2. Target Groups & Visitor Information North America Unique Visitors 10% of global traffic Western Europe Unique Visitors 46% of global traffic Northern Europe Unique Visitors 4% of global traffic Eastern Europe Unique Visitors 4% of global traffic Eastern Asia Unique Visitors 10% of global traffic South & Central America Unique Visitors 4% of global traffic Southern Europe Unique Visitors 10% of global traffic Africa & Middle East Unique Visitors 3% of global traffic Central & Southern Asia Unique Visitors 7% of global traffic Australia / Oceania Unique Visitors 2% of global traffic Average Monthly Traffic Interests* Unique Visitors Sessions (Visits) 1 500'000 Pageviews Built Architecture Projects 56 % 36 % Architecture News & Articles 43 % 42 % Age* Architecture Events 34 % 48 % 25 % 20 % ~ x = 35 Products & Innovations 33 % 45 % 15 % Job Vacancies 54 % 22 % 10 % 5 % 0 % Education Programs 38 % 36 % 0 % 20 % 40 % 60 % 80 % 100 % Very Interesting Interesting Less Interesting Uninteresting Education & Occupation* 85% of Visitors have a University Degree 91% of Visitors have a Professional Background in Architecture 30% of Visitors have an Executive Position PhD Master Bachelor Voc. Training Highschool Other Architects Interior Architects Landscape Architects Engineers Photographers Architecture Students Clients/Investors Media other Partner/Corp. Mgt Executive Employee Employee Freelancer Student Other * PSA Online Survey 2015 (n=1 400)

5 Advertising Opportunities EUR 3. Placements and Promotional Opportunities Online Homepage Office Profiles (Listing) Manufacturers Projects Reviews Jobs Agenda emagazines online emagazine ings emagazin World-Architects.com emagazin German-Architects.com emagazin Swiss-Architects.com

6 IAB Wide Skyscraper 160 x 600 An influential, large-scale advertising opportunity for branding campaigns with animated videos and call to action messages. Size: 160 x 600 Pixel File Formats: JPG, GIF, HTML, Flash Placements Homepage Agenda Jobs Reviews Office Profile Listings Projects emagazines online CPM: RoS all Platforms: CPM EUR 40. Cannels/Platforms: CPM EUR 60. Run of Channel / Run of Network With a Run of Channel / Run of Network placement, your banner appears on several defined sites simultaneously. Choose a Channel/Network and a geographic targeting and define, what percentage of visitors you want to reach. Run of Channel I: Homepage, Profiles, Projects Run of Channel II: Agenda, Jobs Run of Network: All Sites Targeting: 100% SoV Costs/Month 100% SoV Costs/Month 100% SoV Costs/Month Switzerland 85'000 AI 5' '000 AI 4' '000 AI 14' Germany 48'000 AI 2' '000 AI 1' '000 AI 7' Europe 160'000 AI 9' '000 AI 6' '000 AI 24' USA 23'000 AI 1' '000 AI '000 AI 1' Asia 33'000 AI 1' '000 AI '000 AI 2' Worldwide 310'000 AI 12' '000 AI 6' '000 AI 26' AI: Adimpressions, TKP: Costs per AI, SoV: Share of Voice (% of total Volume) All Prices in EUR, excl. VAT (MwSt.) r Contact Us! We are happy to assist you in planning, realizing and reporting your campaign: / sales@

7 IAB Medium Rectangle 300 x 250 With its 300 x 250 pixels, the Rectangle is ideal for animated content with images and text. Size: 300 x 250 Pixel File Formats: JPG, GIF, HTML, Flash Placements Homepage Agenda Jobs Reviews Office Profile Listings Projects emagazines online CPM: RoS all Platforms: CPM EUR 25. Cannels/Platforms: CPM EUR 35. Run of Channel / Run of Network With a Run of Channel / Run of Network placement, your banner appears on several defined sites simultaneously. Choose a Channel/Network and a geographic targeting and define, what percentage of visitors you want to reach. Run of Channel I: Homepage, Profiles, Projects Run of Channel II: Agenda, Jobs Run of Network: All Sites Targeting: 100% SoV Costs/Month 100% SoV Costs/Month 100% SoV Costs/Month Switzerland 85'000 AI 2' '000 AI 2' '000 AI 8' Germany 48'000 AI 1' '000 AI 1' '000 AI 4' Europe 160'000 AI 5' '000 AI 4' '000 AI 14' USA 23'000 AI '000 AI '000 AI Asia 33'000 AI 1' '000 AI '000 AI 1' Worldwide 310'000 AI 7' '000 AI 4' '000 AI 16' AI: Adimpressions, TKP: Costs per AI, SoV: Share of Voice (% of total Volume) All Prices in EUR, excl. VAT (MwSt.) r Contact Us! We are happy to assist you in planning, realizing and reporting your campaign: / sales@

8 IAB Leaderboard 728 x 90 An influential, large-scale advertising opportunity for branding campaigns with animated videos and call to action messages. Size: 728 x 90 Pixel File Formats: JPG, GIF, HTML, Flash Placements Homepage Agenda Jobs Reviews Office Profile Listings Projects emagazines online CPM: RoS all Platforms: CPM EUR 40. Cannels/Platforms: CPM EUR 60. Run of Channel / Run of Network With a Run of Channel / Run of Network placement, your banner appears on several defined sites simultaneously. Choose a Channel/Network and a geographic targeting and define, what percentage of visitors you want to reach. Run of Channel I: Homepage, Profiles, Projects Run of Channel II: Agenda, Jobs Run of Network: All Sites Targeting: 100% SoV Costs/Month 100% SoV Costs/Month 100% SoV Costs/Month Switzerland 85'000 AI 5' '000 AI 4' '000 AI 14' Germany 48'000 AI 2' '000 AI 1' '000 AI 7' Europe 160'000 AI 9' '000 AI 6' '000 AI 24' USA 23'000 AI 1' '000 AI '000 AI 1' Asia 33'000 AI 1' '000 AI '000 AI 2' Worldwide 310'000 AI 12' '000 AI 6' '000 AI 26' AI: Adimpressions, TKP: Costs per AI, SoV: Share of Voice (% of total Volume) All Prices in EUR, excl. VAT (MwSt.) r Contact Us! We are happy to assist you in planning, realizing and reporting your campaign: / sales@

9 Banner formats for emagazines Half Banner und Full Banner ( ing) These banners present themselves advantageously in the clear editorial context of the emagazine & Newsletter. emagazin World-Architects.com Edition: Weekly, every Tuesday Recipients: Formats: Size: Costs/issue IAB Half Banner in Header: 234 x 60 1' IAB Full Banner in Header: 468 x 60 1' IAB Full Banner in Content 468 x 60 1' emagazin German-Architects.com Edition: Weekly, every Wednesday Recipients: Formats: Size: Costs/issue IAB Half Banner in Header: 234 x IAB Full Banner in Header: 468 x IAB Full Banner in Content 468 x emagazin Swiss-Architects.com Edition: Weekly, every Thursday Recipients: Formats: Size: Costs/issue IAB Half Banner in Header: 234 x IAB Full Banner in Header: 468 x IAB Full Banner in Content 468 x File Formats ings: Jpg, Gif (NO Flash, NO Javascript) r Contact Us! We are happy to assist you in planning, realizing and reporting your campaign: / sales@

10 Advertorial Teaser & Micropage Advertorial Teaser online Present your products, innovations and reference projects to our visitors on the home page - with up to 4 content sections for your images and information. Scope of Benefits: - Up to 4 Sections, change on "mouseover" Content per section: A) Image (284x213 Pixels) + Text (max. 160 characters) B) Only Text: max. 900 characters) Section-Title: max characters - Data formats: JPG, GIF, HTML, Flash - Links to Advertorial Micro-page or your own website Prices on request Advertorial-Teaser in emagazines ings The Advertorial-Teaser within the editorial content of the emagazine boosts your message to architects and decision makers. Scope of Benefits: - Image (210x160 pixels) - File formats: JPG, GIF - Text: approx. 350 characters - Links to Advertorial Micro-Page or your own website - Placement in the emagazine or Newsletter ( delivery) Prices on request Advertorial Micro-Page Editorial style advertising. Your message appears more news-like and arouses the curiosity of interested visitors. Scope of Benefits: - Text, images and other components in editorial layout style - Logo, company address and related links - Advertising space for self-promotion / banners, videos, etc. Internal links: r Links from Advertorial-Teaser online r Links from Advertorial-Teaser im emagazin Externe Verlinkung: r Link to your website r Link to other content Prices on request

11 Profiles of Selected Manufacturers Manufacturer Profile (12 Months) Brief presentation of your company and reference projects with applied products Scope of Benefits: - Short company profile - Contacts (optional: with Google Maps display) - Logo - Presentation of up to 12 reference projects - Project description - Banner slots for self-promotion - Text field for brief information and announcements Internal links: r Link to detailed project information r Link to projects section r Link to other content tabs (events, exhibitions, etc.) External links: r Link to your website Prices on request

12 Product Focus Produkte-Fokus (1 month) The Product-Focus allows you to present your reference project in an editorial-like story. It is exclusively online for 1 month. Scope of Benefits: - Teaser on homepage of country website (size: 234x234 pixels) - Focus-page with slide show - Presentation of your reference project with text, pictures, diagrams, etc. - The Product-Focus will remain online in the archive Internal links: r Link to your Manufacturer Profile (see above) r Link to involved Architects, Engineers, Designers External links: r Link to your website for further information Prices on request The product focus is only available for clients with a Manufacturer Profile.

13 4. Editorial Calendar Jan Feb Mar Apr May Jun Jul Aug Sep Okt Nov Dec Editorial focus emagazines: Education CW Interior CW Energy CW 21 Light CW 44 Construction material Summer Break emagazines CW 48 Events & Fairs: Domotex, Hanover imm, Cologne BAU, Munich Salone Milano ISH, Frankfurt NeoCon, Chicago Start Venice Art Biennale London Design Festival WAF, Singapore AIA convention, Atlanta ICFF, New York World-Architects.com emagazine Swiss-Architects.com emagazine German-Architects.com emagazine Edition: Weekly, every Tuesday Edition: Weekly, every Thursday Edition: Weekly, every Wednesday Recipients: Recipients: Recipients: Editorial staff: Editorial staff: Editorial staff: John Hill New York Jenny Keller dipl.arch. ETH / M.A. Katinka Corts dipl.-ing. Arch. FH Juho Nyberg dipl. Arch. ETH SIA Dr. Inge Beckel dipl. Arch. ETH SIA Dr. Inge Beckel dipl. Arch. ETH SIA Thomas Geuder dipl.-ing. Stefanie Strebel lic. phil.

14 5. Terms & Conditions Invoicing Unless otherwise agreed, the invoice will be issued on the first of the month of the campaign's launch. Terms of Payment 30 days net Sales Discount Discount levels calculated according to booking volume. Discount levels are not cumulative. Discount Level Volume Per Booking Discount on Net Volume Level 1 EUR 3' % Level 2 EUR 6' % Level 3 EUR 9' % Level 4 EUR 12' % Level 5 EUR 25' % Level 6 EUR 50' % Educational, Social and Cultural Discount We offer a discount of 25% to the net of advertising bookings for educational and certified institutions, pursuing social and cultural goals. Discounts are not cumulative. Agency Commissions 5 % CPM Bookings Missing ad impressions are replenished with additional Run of Site placements to fulfill the ad impressions agreed upon. Data Transmission All data must be submitted at least 4 days prior to the start of the campaign. Data must be sent via to: banner@ Banner Formats Formats Pixel Sizes Kilobyte (KB) File Format IAB Medium Rectangle 300 x 250 max. 100 JPG, GIF, HTML, Flash IAB Wide Skyscraper 160 x 600 max. 100 JPG, GIF, HTML, Flash Skyscraper 120 x 600 max. 100 JPG, GIF, HTML, Flash IAB Leaderboard 728 x 90 max. 100 JPG, GIF, HTML, Flash IAB Full Banner 468 x 60 max. 40 JPG, GIF (*!) Half Banner 234 x 60 max. 40 JPG, GIF (*!) (*!) Valid file formats for delivery are JPG und GIF. For animated banners, please make sure that the first slide contains all the important information, as some programs do not support animations and display only the first slide. Tags / Scripts The inclusion of scripts and click tags is possible in our online advertising. Please send us the data early so that we can guarantee the correct integration. Scripts and click tags cannot be integrated in the delivery of our emagazines and Newsletter. Terms and Conditions Our terms and conditions can be found online at the following link: architects.com/pages/legal Offers are subject to change

15 6. Media and Partners Print Illuminator Archtrans Surface Asia Dwell Asia Archithese Werk, Bauen und Wohnen Umbauen und Renovieren Atrium Einfamilienhäuser Modulor Wohnrevue Greenbuilding Ingenieurblatt 2G Wallpaper* Azure deutsche bauzeitung design report md Arquine Immobilien Business evolo Hochparterre Monu Plot The Architects Newspaper Kap Magazin H.O.M.E. DOMUS Bauhaus Magazin DETAIL L'Architecture d'aujourd'hui Lars Müller Publishers Jovis Verlag Web Surface Asia Dwell Asia Lichtnews.de HIGHLIGHT art-tv.ch Licht & Wohnen DETAIL Competitionline arcguide Architekturzeitung Stylepark Institutions, Events, Conferences Arch Moscow Umsicht Preis Schweiz Designpreis Schweiz Consence 361 Conference India Stylepark German Designcouncil, Iconic Awards Wonderland Architektenkammer Baden-Würtemberg aed Leaf Awards Klinik Immobilien Konferenz ETH Zürich Piran Days of Architecture Biennal Europea de Paisatge Designers Open GmbH Architekturbild IS ARCH competition Germany, Switzerland, China, Belgium Pordenone Fiere Expo Park Media Architecture Festival World Architecture Festival Luminale Light & Building Landesmesse Stuttgart Blickfang

16 Contact Us We are happy to provide you with a personalized quote to best suit your advertising wishes and goals. Martin Bosshart Sales Director mb@ Phone PSA Publishers Ltd. Ausstellungsstrasse Zürich Switzerland www.