2013 rate cards. Retail, Classified & Digital Connecticut, New York, Massachusetts and Vermont

Transcription

1 2013 rate cards Retail, Classified & Digital Connecticut, New York, Massachusetts and Vermont Updated 1/2/2013

2 2 Table of Contents Connecticut/New York n Retail Rate Card 2013 Publications General Advertising Information Mechanical Requirements & Space/Copy Deadlines Circulation, Average Household Income, Territories/Account Executives Market Coverage Area Map & Retail Advertising Rates Retail Advertising Rates (con t) Pre-prints/Insert Information Special Sections Calendar Section B Calendar n classified Rate Card 2013 Market Coverage Area Average Household Income, Circulation, Ad Sizes & Deadlines Classified Advertising Rates Classified Service Special n digital Rate Card 2013 Website advertising information Website Information, Analytics, Online Advertising Specs & Rates massachusetts/vermont n Retail Rate Card 2013 Publications Retail Ad Sizes and Rates, Classified Rates, Deadlines Market Coverage Map/Zip Code Distribution General Advertising Information n digital Rate Card 2013 Digital Capabilities Website Analytics, Online Advertising Rates Online Advertising Specs, Marketing, Facebook Tabs, Gift Card Promotion Website & Mobile Website Design Services, QR Codes & SMS/Text Promotions

3 3 advertising rates 2013 Hersam Acorn retail Connecticut/New York Greenwich Post I New Canaan Advertiser I The Darien Times I The Ridgefield Press I The Weston Forum The Wilton Bulletin I The Redding Pilot I The Lewisboro Ledger I The Monroe Courier I The Easton Courier The Trumbull Times I Fairfield Sun I Shelton Herald I The Stratford Star I The Milford Mirror I The Valley Gazette I toll free:

4 2 4 Hersam Acorn Offices: 16 Bailey Avenue, Ridgefield CT Vitti Street, New Canaan CT Bridgeport Ave., Shelton CT Corbin Drive, Fl. 3, Darien CT ads@hersamacorn.com (Advertising only) toll free: Chief Operating Officer Martin V. Hersam Group Publisher Thomas B. Nash Vice President of Advertising Sales Mary Anne Hersam Marketing Director Jessica Murren Classified Advertising Manager Rose M. Sayers Publisher of New Canaan Advertiser & The Darien Times V. Donald Hersam General RATE POLICIES Advertising accepted by Hersam Acorn is subject to all terms and conditions contained herein. Eligibility for retail rate is at the discretion of the publisher. Contract advertising and applicable contract rate is governed by the publisher. The publisher reserves the right to cancel an advertising contract due to failure of an advertiser to meet the terms of the contract. The publisher reserves the right to change the rates stipulated herein on 30 days written notice. All display advertisements are measured and billed on the standard basis of one-half inch and full column inches. The word Advertisement to indicate paid advertising will be printed across the top of each advertisement that simulates newspaper reading matter. The publisher reserves the right to revise or reject any advertisement. The publisher shall not be responsible for the omission, in whole or part, of any advertisement or for any typographical or other error. The publisher s liability shall be limited to the amount paid by the advertiser for the first insertion only, and in no event shall the publisher be liable for consequences. Connecticut referendum or election advertising must, by law, include the name and address of the person placing the advertisement. Advertisements being placed by a group must include the name of the treasurer of the group and such organizations must be registered with the appropriate town clerk. Referendum, election and political advertisements must be pre-paid. The newspaper cannot guarantee that an advertisement will appear on a specific page or a specific position on the page. Position requests may be granted subject to availability and at the sole discretion of the publisher. Service Charges Orders must be placed before deadline. Advertisements composed for publication, but not run on the original insertion date, must be run within 30 days, or the advertiser will be billed for 50% of the cost of the space ordered. Credit TERMS All new accounts are to be prepaid until credit has been established. Credit shall be allowed at the sole discretion of the publisher. Accounts in arrears will be refused further advertising until such time as balance has been paid. Duplicate bills and tear-sheets will be provided on request. Bills not paid when due may be charged at 1.5% per month on the unpaid balance or 18% per annum. A service fee will be charged for all returned checks. All transient, Going Out of Business, and political advertising must be paid in advance. Going Out of Business advertisements must show the closing out license number in the ad. Non-Profit RATES All advertisements on behalf of and paid by a non-profit, charitable or religious organization and appearing without commercial signature will be given a 10% discount off the open rate. Taxexempt number must be presented on the organization s letterhead. Ad PROOFS Hersam Acorn s award-winning art department is well equipped to produce creative ad layouts at no additional charge to the customer. A spec ad may be requested one week in advance of appearing in paper (deadline Wednesday 5pm). The customer may make design/typographical changes at this point. An Proof or Fax Proof may be requested the week the ad is running as well, but only typographical errors can be changed. No design or copy changes will be accepted. Technical GUIDELINES We accept Acrobat PDF, InDesign CS, QuarkXPress (6.5 or lower), Illustrator and Photoshop. We do not accept Microsoft PowerPoint or Publisher. Electronic files can be submitted via , CD or our FTP site (login info available upon request). For our complete technical guidelines, go to:

5 Mechanical REQUIREMENTS (4 inch minimum) 85 line screen. No ads accepted that are fewer inches deep than columns wide. Weekly newspaper display advertisements are measured and billed on the standard basis of one half inch and full column inches. Minimum ad size is 4 column inches. BROADSHEET Weekly Newspapers 6 columns per page. Page depth = 21" Total page space = 126 col. inches 1 column /10" 4 column /8" 2 column /2" 5 column /16" 3 column /16" 6 column /4" BROADSHEET Special Sections/Modular Sizes Page depth = 21" 1/16 page /16" x 2-7/16" 1/8 page /16" x 5-1/8" 1/4 page /16" x 10-1/2" 1/2 page horizontal /4" x 10-1/2" 1/2 page vertical /16" x 21" Full page /4" x 21" Space & Copy DEADLINES Friday Deadline Arts & Leisure Friday 2:30pm Monday Deadlines Automotive Monday 12 Noon Shelton Herald* Monday 12 Noon The Valley Gazette* Monday 12 Noon The Milford Mirror Monday 12 Noon Ridgefield Press Real Estate Monday 3:00pm NC Advertiser Real Estate Monday 3:00pm Darien Times Real Estate Monday 3:30pm The Weston Forum Monday 4:00pm Wilton Bulletin Real Estate Monday 4:30pm New Canaan Advertiser Monday 5:00pm The Darien Times Monday 5:00pm 3 5 TABLOID Home (Western)/Modular Sizes Page depth = 15.75" 1/8 page vertical " x " 1/8 page horizontal " x 3.825" 1/4 page regular " x " 1/4 page vertical " x 15.75" 1/4 page horizontal " x 3.825" 1/4 page regular " x " 1/2 page horizontal "x " 1/2 page vertical " x 15.75" 3/8 page vertical " x 11.75" 3/4 page vertical " x 15.75" 3/4 page horizontal " x 11.75" Full page " x 15.75" HALF-TABLOID Booklets Page depth = 9-3/4" 1/4 page /16" x 4-3/4" 1/2 page horizontal /4" x 4-3/4" 1/2 page vertical /16" x 9-3/4" Full page /4" x 9-3/4" Greenwich Post Monday 5:00pm Tuesday Deadlines The Trumbull Times Tuesday 12 Noon The Monroe Courier Tuesday 12 Noon The Easton Courier Tuesday 12 Noon Fairfield Sun Tuesday 12 Noon The Stratford Star Tuesday 12 Noon The Wilton Bulletin Tuesday 1:00pm The Lewisboro Ledger Tuesday 1:00pm The Redding Pilot Tuesday 3:30pm The Ridgefield Press Tuesday 4:30pm * Shelton Herald and The Valley Gazette have a Wednesday publication date. All other newspapers publish on Thursdays.

6 4 AVERAGE HOUSEHOLD INCOME CIRCULATION 6 Greenwich Post $231, ,820 New Canaan Advertiser $268, ,809 The Darien Times $265, ,500 The Ridgefield Press $197, ,250 The Weston Forum $244, ,900 The Wilton Bulletin $243, ,775 The Redding Pilot $179, ,042 The Lewisboro Ledger $210, ,725 The Trumbull Times $111, ,157 Fairfield Sun $139, ,575 Shelton Herald $88, ,253 The Monroe Courier $110, ,554 The Easton Courier $173, ,128 The Valley Gazette $70, ,627 Derby, Ansonia, Seymour The Stratford Star $76, ,802 The Milford Mirror $80, ,680 Totals $177, ,597 Fairfield County/New Haven County/Westchester County Demographic information from U. S. Post Office Circulation subject to audit, Circulation Verification Council & Certified Audit of Circulations, Inc. Connecticut Economic Resource Center Center for Population Research Advertising Offices: 16 Bailey Avenue, Ridgefield CT FAX Vitti Street, New Canaan CT FAX Bridgeport Avenue, Shelton CT FAX Toll Free: ads@hersamacorn.com Your Account Executive is determined by the location of your business. Carina Ball Shelton, Orange, Bethany, Woodbridge, Oxford cball@hersamacorn.com Ellen Belzer Westchester County, New York ebelzer@hersamacorn.com Laurie Campbell Ridgefield lcampbell@hersamacorn.com Jim Chiappa Stratford and Milford jchiappa@hersamacorn.com Donna Cosenza Trumbull, Easton, Monroe, Ansonia, Derby, Oxford, Seymour, Beacon Falls, Hamden, New Haven, North Haven, West Haven, Wallingford and Cheshire dcosenza@hersamacorn.com Elizabeth Coté New Canaan including Darien and New Canaan Real Estate ecote@hersamacorn.com ext 106 Karen Forrest Danbury, Brookfield, Bethel, Route 6, Danbury Fair Mall, Redding, Newtown, and Ridgefield (Rt. 7), Copps Hill Plaza kforrest@hersamacorn.com Mary Hayes Phelps Wilton mhphelps@hersamacorn.com ext 116 Dave Pross Fairfield, Bridgeport, Weston and Westport dpross@hersamacorn.com Steve Schiappa Greenwich, Old Greenwich and Stamford steves@greenwich-post.com ext 130 Lauren Spicehandler Darien and Norwalk lspicehandler@hersamacorn.com ext 114

7 Farmington 7 Morris Bristol Ne Hersam Acorn Washington Thomaston 5 Plainville Brit MARKET COVERAGE AREABethlehem Plymouth Fairfield and New Haven Counties in Connecticut Newand Westchester County in New Watertown York Southington B Milford Wolcott Woodbury Sherman Roxbury Connecticut Waterbury Meri Bridgewater Middlebury Cheshire Greenwich Post Prospect New Naugatuck New Canaan Advertiser Fairfield Southbury Brookfield Wallin Beacon The Darien Times Oxford Falls Hamden Bethany The Ridgefield Press Danbury Newtown North The Wilton Bulletin Bethel Seymour Haven Woodbridge The Redding Pilot New York State Ansonia Monroe No Bra The Weston Forum Derby New Haven Redding Ridgefield Shelton Bran The Lewisboro Ledger Orange Lewisboro West Easton Haven The Easton Courier Trumbull Weston Milford East Haven Fairfield Sun Wilton Stratford Shelton Herald Fairfield Bridgeport The Monroe Courier New Canaan Westport The Trumbull Times Stamford Norwalk The Stratford Star Greenwich Darien The Valley Gazette The Milford Mirror Con Greenwich, CT is approximately 30 miles from New York City. Retail ADVERTISING RATES Non-Commissionable Buy Any 1 Newspaper $14.50 pci Buy Any 2 Newspapers $22.50 pci Buy Any 3 Newspapers $28.00 pci Buy Any 4 Newspapers $31.50 pci Buy Any 5 Newspapers $35.00 pci Buy Any 6 Newspapers $40.00 pci Buy Any 7 Newspapers $45.30 pci Buy Any 8 Newspapers $49.50 pci Buy Any 9 Newspapers $55.75 pci Buy Any 10 Newspapers..... $62.00 pci Buy Any 11 Newspapers..... $68.00 pci Buy Any 12 Newspapers..... $74.00 pci Buy Any 13 Newspapers..... $80.25 pci Buy Any 14 Newspapers..... $86.50 pci Buy Any 15 Newspapers..... $93.00 pci Buy Any 16 Newspapers..... $99.00 pci All ROP ads that appear in our newspapers appear online. There is a fee between $2.50 and $5.50 per insertion noted on your invoice for this service. Charges are based on the size of the ad column inches = $ inches = $ inches = $ to 126 inches = $5.50

8 6 Retail ADVERTISING RATES Continued 8 COLOR RATES Spot color ad cost is $175 per paper. Four-color ad cost is $550 per paper. One-week notice required. Color contract rates available. Ask your account executive for more information. CALCULATING AD COST Number of columns wide x inches high = size of ad in column inches. Size of ad x rate = cost of ad. Example: 2 columns (3-1/2") x 5"= 10 column inches 10" x $14.50 = $ (size of ad) x (one paper rate) = (cost of ad) *Minimum ad size is 4 column inches. AUTOMOTIVE SECTION There are four different auto buys from which to choose. Quarter, half and full page ads are available. 1. Northwest - The Ridgefield Press, The Wilton Bulletin, The Redding Pilot, The Weston Forum and The Lewisboro Ledger. 2. Southwest - New Canaan Advertiser, The Darien Times and Greenwich Post. 3. West - Northwest and Southwest papers. 4. East - Shelton Herald, The Valley Gazette, The Easton Courier, The Monroe Courier, The Trumbull Times, The Milford Mirror, The Stratford Star and Fairfield Sun. Price Available Upon Request ARTS & LEISURE (WESTERN) There s something for nearly every interest in Arts & Leisure. From musical performances to theatrical events, to what s playing at the local movie theater. Arts & Leisure s listings of places to go and things to do cover Fairfield and Westchester Counties. The Western edition is a common section to our Greenwich, Darien, New Canaan, Weston, Wilton, Redding, Ridgefield and Lewisboro papers. $42.00 per column inch ARTS (EASTERN) Our Eastern Arts pages will appear in Fairfield, Monroe, Easton, Trumbull, Shelton, Milford, Stratford, Ansonia, Derby and Seymour. Arts will feature musical performances, theatrical events and listings of places to go and things to do in Fairfield and New Haven Counties. $25.00 per column inch SECTION B Section B is a weekly section that appears in our Eastern newspapers. Section B focuses on a different special topic each week. Some of the topics to be featured include: Home, Health & Fitness, Education, and Real Estate. Contact your account executive for a complete list of topics and deadlines. Section B will also incorporate the area arts coverage, classified section and automotive pages. SPECIAL SECTIONS Hersam Acorn publishes a wide variety of special sections throughout the year. Please consult the 2013 Special Section Calendar appearing on page 8 for details. HOME (WESTERN) Home includes interesting home-related stories, columns, before and after renovation projects, real estate photo features, and briefs and calendar items. Home is modular tabloid sized and is published every month. Price Available Upon Request ANSWERBOOKS (HALF TABLOID) Hersam Acorn publishes fourteen Answerbooks throughout the year. They contain answers to questions on dozens of local topics, including history, town government, schools, religion, recreation, business and food and shopping. It is available in New Canaan, Stratford, Greenwich, Monroe, Darien, Weston, Wilton, Trumbull, Milford, Ridgefield, Redding, Shelton and Fairfield, CT and Lewisboro, NY. Each Answerbook also has a website where the content appears in a searchable format. It includes content that did not appear in print and is updated throughout the year. Price Available Upon Request DIGITAL MEDIA & ADVERTISING Hersam Acorn also offers web, mobile web, SMS and marketing opportunities. Hersam Acorn specializes in web site and mobile web site design. Our web presence encompasses 18 Connecticut/New York news and lifestyle sites and our FCIAC high school sports website. Combine the effectiveness of print advertising with the reach of online advertising for greater exposure. Online pricing structure and analytics are available upon request. Contact your account executive for Hersam Acorn s digital rate card.

9 PRE-PRINTS/INSERTS The following rates are based on signed contracts for a commitment to a minimum number of insertions during a contract year. Rates are extended based on conditions set forth in the signed contract. Failure to reach the agreed-upon number of insertions will result in being back billed at a higher rate. Pre-print rates apply to single-advertiser sections only. All multiple-advertiser sections will be charged at the group column inch rate. All pre-printed sections are accepted subject to publisher approval. ANNUAL COMMITMENTS 1x 4x 6x 12x Single Sheet $55 $45 $40 $ pages $60 $55 $50 $45 12 pages $65 $60 $55 $50 16 pages $70 $65 $60 $55 20 pages $75 $70 $65 $ pages $80 $75 $70 $65 PRE-PRINTS Continued Amount Required Greenwich Post... 9,085 New Canaan Advertiser... 4,953 The Darien Times... 6,695 The Ridgefield Press... 6,438 The Weston Forum... 1,957 The Wilton Bulletin... 2,858 The Redding Pilot... 2,103 The Lewisboro Ledger... 1,777 The Trumbull Times... 4,282 Fairfield Sun... 6,772 Shelton Herald... 3,351 The Monroe Courier... 2,631 The Easton Courier... 1,162 The Valley Gazette... 2,706 The Stratford Star... 3,916 The Milford Mirror... 3,790 Total...64, All prices are per thousand pieces distributed and are based on Hersam Acorn s tabloid pages. Additional discount available for a week contract and non-profit and community groups. A written FREQUENCY CONTRACT must be signed and approved in advance to qualify for discounts. All pre-prints must be scheduled no less than 7 days before insertion. All rates are NET. Inserts must be bundled, boxed and/or on skids and clearly marked HERSAM ACORN with total shipped quantity. Size of insert must not extend beyond 11 x 11 Additional charges apply to half or quarter fold. The minimum insert size is 5 by 6. All inserts must be folded so they are no larger than 11 by 11. Inserts larger than the required size will be refused or the customer will be charged for folding. All inserts must have a packing slip or bill of lading showing quantity shipped, papers ordered, and the name and telephone number of the printer. Postal regulations prevent us from running pre-prints containing a postal indicia. Printing and inserting costs available upon request. DELIVER PRE-PRINTS/INSERTS TO: TRUMBULL PRINTING c/o Sharon Esares or Steve Hencsei 205 Spring Hill Road Trumbull CT $50 delivery charge on all inserts transported by Hersam Acorn Newspapers A subsidiary of Hersam Acorn 205 Spring Hill Road, Trumbull CT CATALOGS DIRECTORIES MAGAZINES PUBLICATIONS SHOPPERS NEWSPAPERS BUSINESS AND FINANCIAL PERIODICALS COLLEGE COURSE CATALOGS COUPON BOOKS FREE STANDING INSERTS ADVERTISING SUPPLEMENTS To inquire more about our printing services contact Gustave C. Semon at or visit our website at

10 November 14, 2012 SPECIAL SECTIONS 2013 The sections listed below are stand alone sections. Answerbooks are inserted only into that towns paper. If the section is designated (ALL), it appears in all of our newspapers. (BOTH) designates a separate section for our East and West markets. (EAST) is a stand alone in our East markets only. Otherwise it appears in our Western papers only. Please contact your account executive for Section B topics and deadlines. Ad Publication Publication Deadline* Date* January Home January Jan. 9 Jan. 17 Education (BOTH) Jan. 16 Jan. 24 Health and Fitness Jan. 23 Jan. 31 February Home February Feb. 6 Feb. 14 Greenwich Answerbook Feb. 6 Feb. 21 Dining Guide/Menu Book (ALL) Feb. 13 Feb. 28 March Spring Bridal Feb. 27 Mar. 7 Home March Mar. 6 Mar. 14 Darien Answerbook Mar. 13 Mar. 28 Stratford Answerbook Mar. 13 Mar. 28 April Monroe Answerbook Mar. 20 Apr. 4 Kids World (BOTH) Mar. 27 Apr. 4 Home April Apr. 3 Apr. 11 New Canaan Answerbook Apr. 3 Apr. 18 Your Health (ALL) Apr. 10 Apr. 25 May Home May May 1 May Things to Do May 8 May 23 Weston Answerbook May 15 May 30 June Wilton Answerbook May 22 June 6 Home June June 5 June 13 Trumbull Answerbook June 12 June 27 Summerscapes June 19 June 27 Ad Publication Publication Deadline* Date* July Home July June 26 July 11 Education (BOTH) July 17 July 25 August Milford Answerbook July 24 Aug. 8 Home August July 31 Aug. 8 Ridgefield Answerbook Aug. 7 Aug. 22 Fall Preview Aug. 21 Aug. 29 Kids World (EAST) Aug. 21 Aug. 29 September Redding Answerbook Aug. 28 Sept. 12 Home September Aug. 28 Sept. 12 Shelton Answerbook Sept. 11 Sept. 26 Health and Fitness Sept. 18 Sept. 26 October Fall Brides Sept. 25 Oct. 3 Home October Oct. 2 Oct. 10 Lewisboro Answerbook Oct. 2 Oct. 17 Fairfield Answerbook Oct. 9 Oct. 24 November Home November Oct. 30 Nov. 7 Ridgefield Holiday Book Nov. 6 Nov. 21 Holiday in the Country Nov. 20 Nov. 27 December Home for the Holidays Dec. 4 Dec. 12 Last Minute Gift Guide Dec. 11 Dec. 19 *All dates subject to change. Shelton Herald & The Valley Gazette Wednesday publication date. All others Thursday publication date. Greenwich Post The Ridgefield Press The Wilton Bulletin New Canaan Advertiser The Darien Times The Redding Pilot The Weston Forum The Lewisboro Ledger The Easton Courier The Monroe Courier Fairfield Sun Shelton Herald The Milford Mirror The Valley Gazette The Stratford Star The Trumbull Times

11 11 section b schedule 2013 The Easton Courier, The Monroe Courier, Shelton Herald, The Milford Mirror, Fairfield Sun, The Stratford Star, The Trumbull Times and The Valley Gazette. Ad Publication Publication Deadline* Date* January Arts & Leisure Dec. 27 Jan. 3 Real Estate Jan. 3 Jan. 10 Home January Jan. 10 Jan. 17 Arts & Leisure (Education standalone) Jan. 17 Jan. 24 Health and Fitness Jan. 24 Jan. 31 February Summer Camps Jan. 31 Feb. 7 Home February Feb. 7 Feb. 14 Real Estate Feb. 14 Feb. 21 Health & Fitness Feb. 21 Feb. 28 March Spring Bridal Feb. 28 Mar. 7 Home March Mar. 7 Mar. 14 Real Estate Mar. 14 Mar. 21 Dining Out Mar. 21 Mar. 28 April Arts & Leisure (Kids World standalone) Mar. 28 Apr. 4 Home April Apr. 4 Apr. 11 Dining Out Apr. 11 Apr. 18 Arts & Leisure (Your Health standalone) Apr. 18 Apr. 25 May Real Estate Apr. 25 May 2 Home May May 2 May 9 Dining Out May 9 May 16 Things to Do May 16 May 23 Health & Fitness May 23 May 30 June Real Estate May 30 June 6 Home June June 6 June 13 Dining Out June 13 June 20 Summerscapes June 20 June 27 Ad Publication Publication Deadline* Date* July Arts & Leisure June 27 July 3 Home July June 27 July 11 Dining Out July 11 July 18 Arts & Leisure (Education standalone) July 18 July 25 August Real Estate July 25 Aug. 1 Home August Aug. 1 Aug. 8 Dining Out Aug. 8 Aug. 15 Health & Fitness Aug. 15 Aug. 22 Arts & Leisure (Kids World standalone) Aug. 22 Aug. 29 September Arts & Leisure Aug. 29 Sept. 5 Home September Aug. 29 Sept. 12 Dining Out Sept. 12 Sept. 19 Health and Fitness Sept. 19 Sept. 26 October Fall Brides Sept. 26 Oct. 3 Home October Oct. 3 Oct. 10 Real Estate Oct. 10 Oct. 17 Health & Fitness Oct. 17 Oct. 24 Dining Out Oct. 24 Oct. 31 November Home November Oct. 31 Nov. 7 Real Estate Nov. 7 Nov. 14 Dining Out Nov. 14 Nov. 21 Holiday in the Country Nov. 21 Nov. 27 December A&L Nov. 27 Dec. 5 Home for the Holidays Dec. 5 Dec. 12 Last Minute Gift Guide Dec. 12 Dec. 19 Arts & Leisure Dec. 19 Dec. 26 *All dates subject to change. Shelton Herald & The Valley Gazette have a Wednesday publication date. All others have a Thursday publication date. Greenwich Post The Ridgefield Press The Wilton Bulletin New Canaan Advertiser The Darien Times The Redding Pilot The Weston Forum The Lewisboro Ledger The Easton Courier The Monroe Courier Fairfield Sun Shelton Herald The Milford Mirror The Valley Gazette The Stratford Star The Trumbull Times

12 Rate Card No. 28 Effective January 1, 2013 Salisbury North Canaan Canaan 12 classified Colebrook Hartland Norfolk Connecticut/New York Granby Winchester Barkhamsted EAST The Easton Courier The Monroe Courier The Trumbull Times The Milford Mirror The Stratford Star Fairfield Sun The Valley Gazette Shelton Herald NORTHWEST The Ridgefield Press The Wilton Bulletin The Redding Pilot The Weston Forum The Lewisboro Ledger SOUTHWEST New Canaan Advertiser The Darien Times Greenwich Post advertising Simsbury 2013 HERSAM Sharon ACORN Canton Cornwall Goshen New Torrington Hartford rates Avon H Harwinton Burlington Warren Litchfield Kent Farmington Morris Bristol Ne Washington Thomaston Plainville Brit Plymouth CLASSIFIED MARKET COVERAGE Bethlehem AREA Fairfield and New Haven Counties in Connecticut New and Westchester County Watertown in New York New York State Greenwich Lewisboro Stamford Sherman New Fairfield Danbury Ridgefield New Canaan Darien Milford Wilton Norwalk Bridgewater Brookfield Bethel Redding Weston Westport Roxbury Newtown Easton Fairfield Woodbury Connecticut Southbury Monroe Trumbull Stratford Bridgeport Waterbury Middlebury Prospect Naugatuck Oxford Beacon Falls Hamden Bethany Seymour Woodbridge Ansonia Derby Shelton Orange Milford Wolcott Cheshire New Haven West Haven Southington North Haven East Haven B Merid Wallin No Bran Bran Con I toll free:

13 2 AVERAGE HOUSEHOLD INCOME CIRCULATION Classified ADVERTISING RATES 13 Greenwich Post $231, ,820 New Canaan Advertiser.....$268, ,809 The Darien Times $265, ,500 The Ridgefield Press $197, ,250 The Weston Forum $244, ,900 The Wilton Bulletin $243, ,775 The Redding Pilot $179, ,042 The Lewisboro Ledger......$210, ,725 The Trumbull Times $111, ,157 Fairfield Sun $139, ,575 Shelton Herald $88, ,253 The Monroe Courier $110, ,554 The Easton Courier $173, ,128 The Valley Gazette $70, ,627 Derby, Ansonia, Seymour The Stratford Star $76, ,802 The Milford Mirror $80, ,680 Totals $177, ,597 Chief Operating Officer Martin V. Hersam Group Publisher Thomas B. Nash Vice President of Advertising Sales Mary Anne Hersam Marketing Director Jessica Murren Classified Advertising Manager Rose M. Sayers Publisher of New Canaan Advertiser & The Darien Times V. Donald Hersam MECHANICAL Requirements Total Page Size: 9 columns x 21" 1 column = 1-1/16" 6 column = 7-1/8" 2 column = 2-3/10" 7 column = 8-5/16" 3 column = 3-1/2" 8 column = 9-1/2" 4 column = 4-7/10" 9 column =10-3/4" 5 column = 5-9/10" 85 line screen. Minimum ad size is 6 column inches. No ads accepted that are fewer inches deep than columns wide (3 col x 2" only exception). Display advertisements are measured and billed on the standard basis of one half inch and full column inches. DEADLINES ~ Subject to change Eastern Classifieds Classified Display Ads Friday 3pm In-Column Ads Monday Noon Western Classifieds Classified Display Ads Monday 3pm In-Column Ads Tuesday Noon Holiday Deadline changes will be published in advance. Changes or corrections can be made after deadline for the following week s publication. BILLING Policy For your convenience, we accept Visa, MasterCard or American Express. Continuously running in-column ads and display ads are billed monthly. Other in-column ads are billed on the last publication date. CLASSIFIED AD Submission Place your Classified ad online anytime and from anywhere at or if you need help call the Classifieds at or fax to

14 Classified ADVERTISING RATES Non-Commissionable IN-COLUMN Rates Individual text listings arranged by category EAST 8 Newspaper Buy Shelton Herald The Valley Gazette The Easton Courier The Monroe Courier The Trumbull Times The Milford Mirror The Stratford Star Fairfield Sun $8.00 per line (5 line minimum) NORTHWEST 5 Newspaper Buy The Ridgefield Press The Wilton Bulletin The Redding Pilot The Weston Forum The Lewisboro Ledger $5.00 per line (5 line minimum) SOUTHWEST 3 Newspaper Buy New Canaan Advertiser The Darien Times Greenwich Post $5.00 per line (5 line minimum) WEST 8 Newspaper Buy New Canaan Advertiser The Darien Times Greenwich Post The Ridgefield Press The Redding Pilot The Wilton Bulletin The Weston Forum The Lewisboro Ledger $7.00 per line (5 line minimum) Blind box: Additional $20.00 per insertion. Fairfield/New Haven/Westchester County Demographic information from U. S. Post Office Circulation subject to audit, Circulation Verification Council & Certified Audit of Circulations, Inc. Connecticut Economic Resource Center Center for Population Research CLASSIFIED DISPLAY Rates Individually designed ads that appear only in the classified section of our newspapers. (6 column inch minimum) There is an additional $2.50 per week web upload charge for classified display ads. EAST 8 Newspaper Buy $19.50 per column inch NORTHWEST 5 Newspaper Buy $18.50 per column inch SOUTHWEST 3 Newspaper Buy $18.50 per column inch WEST 8 Newspaper Buy $32.00 per column inch Classified Display Frequency Discounts: 3-7 Weeks = 10% Weeks = 25% 8-15 Weeks = 20% Weeks = 30% Insertions must be consecutive or every other week. MAKE AN IMPACT... ADD COLOR TO YOUR AD! Limited color positions are available for classified display in the classified sections of all of our newspapers. Color available upon request. CLASSIFIED ONLINE Display Rates Classified Display ads will be posted to our website for an additional $50 per week. (Frequency discounts available) DIGITAL MEDIA & ADVERTISING Hersam Acorn also offers web, mobile web, SMS and marketing opportunities. Hersam Acorn specializes in web site and mobile web site design. Our web presence encompasses 18 Connecticut/New York news and lifestyle sites and our FCIAC high school sports website. Combine the effectiveness of print advertising with the reach of online advertising for greater exposure. Online pricing structure and analytics are available upon request. Contact your account executive for Hersam Acorn s digital rate card. 3 14

15 Sharon Cornwall Goshen New Torrington Hartford CLASSIFIED SERVICE SPECIAL EAST 8 Newspaper Buy The Easton Courier The Monroe Courier The Trumbull Times The Milford Mirror The Stratford Star Fairfield Sun The Valley Gazette Shelton Herald NORTHWEST 5 Newspaper Buy The Ridgefield Press The Wilton Bulletin The Redding Pilot The Weston Forum The Lewisboro Ledger SOUTHWEST 3 Newspaper Buy New Canaan Advertiser The Darien Times Greenwich Post Warren Kent CLASSIFIED MARKET COVERAGE AREA Fairfield and New Haven Counties in Connecticut and Westchester County in New York What is the best way to tell all of our readers about your business or service for as little as $75 per week? Advertise in the Classified section of any ONE group of newspapers: East, Northwest or Southwest 12 insertions = $75 per week 8 insertions = $80 per week Larger sized ads available. Ask about our Combo Rates. 3 COL x 2 3-1/2 x 2 Washington Morris Bristol New Thomaston Plainville Britain Bethlehem Plymouth New Watertown Southington Berlin Milford Wolcott Woodbury Sherman Roxbury Connecticut Waterbury Bridgewater Middlebury Meriden Cheshire Prospect New Naugatuck Fairfield Southbury Brookfield Wallingfor Beacon Oxford Falls Hamden Bethany Danbury Newtown North Bethel Seymour Woodbridge Haven New York State Ansonia Monroe North Branfor Derby New Haven Redding Ridgefield Shelton Orange Branford Lewisboro West Easton Haven Trumbull Weston Milford East Haven Wilton Stratford Fairfield Bridgeport New Stamford Canaan Westport Norwalk Greenwich Darien Litchfield Additional $2.50 per week web upload charge. 6 insertions = $85 per week 4 insertions = $90 per week Ads must be consecutive weeks to qualify for this rate. Harwinton Burlington Canton Avon 15 Simsbury Farmington Blo We Hartf Con your classified display ads to: class@hersamacorn.com or call for a complete description of all of the ways we can help you promote your business. Size Examples 2 COL x 3 2-3/10 x 3

16 Rate Card No. 10 Effective January 1, 2013 online Connecticut/New York 16 advertising rates 2013 HERSAM ACORN Web Greenwich-Post.com I NCAdvertiser.com I DarienTimes.com I theridgefieldpress.com I thewestonforum.com WiltonBulletin.com I thereddingpilot.com I LewisboroLedger.com I MonroeCourier.com EastonCourier.com I TrumbullTimes.com I Fairfield-Sun.com I SheltonHerald.com I StratfordStar.com MilfordMirror.com I thevalleygazette.com I thebridgeportnews.com I AmityObserver.com I toll free:

17 Web Site INFORMATION The web sites of Hersam Acorn s community newspapers which cover most of southern Connecticut and parts of Westchester County, N.Y. are averaging over 778,000 unique page views a month. Our web sites are the go-to source for local latebreaking news, sports updates, community calendar and more. Content is updated daily. The news sites feature access to the paper s Arts & Leisure section, online classifieds and real estate ads, including our Open House Gallery. Our special sections also appear online. There is also information on advertising rates and guidelines. Online ADVERTISING RATES Pricing includes design of static ad. Animation is additional. The cost for an animated ad is an extra $50 per month for each additional frame. 1 site 2 sites NEW! Navigation Ear Square Rectangle Weekly $ $ $ $38.00 Monthly $ $ $ $ Weekly $ $ $ $63.00 Monthly $ $ $ $ Web Site ANALYTICS Individual site analytics available upon request. Below is average unique page view data for the past 12 months from our sites: 3 sites 4 sites Weekly $ $ $ $95.00 Monthly $ $ $ $ Weekly $ $ $ $ Monthly $ $ $ $ November ,324 August ,633 May ,975 February ,121 October ,683 July ,244 April ,458 January ,155 September ,964 June ,593 March ,319 December ,145 Online ADVERTISING SPECS Hersam Acorn Newspapers has 18 news sites, all of which have advertising capabilities. Any site combination is available to maximize your business and to reach your target market. The following ad sizes are available on our web sites: Navigation Banner Ad NEW POSITION! Dimension: 728 x 90 pixels. Currently, it is only available on select sites, but will be available on all of our sites in early This ad is located directly below the navigation bar. There is one navigation banner ad position per site. Maximum file size is 40k. Navigation banner ads cannot be animated/flash. They must be static creative. Ear Banner Ad Dimension: 180 x 90 pixels. There are two ear banner ad positions per news site. They are located to the left and the right of the nameplate. The ear ads appear on all pages. Each ear ad has a maximum of three ad rotations per position. Maximum file size is 15k. Square Block Ad Dimension: 300 x 250 pixels. Located on right side of web page underneath navigation bar. Will rotate with other square ads on the site; not an exclusive position. There are 3 square positions per news site. Maximum file size is 40k. Rectangle Ad Dimension: 300 x 75 pixels. Located on right side of web page underneath square block ad positions. Will rotate with other rectangle ads on the site; not an exclusive position. There are 3 rectangle positions per news site. Maximum file size is 30k. 5 sites 6 sites 7 sites 8 sites 9 sites 10 sites 11 sites 12 sites 13 sites 14 sites 15 sites 16 sites 17 sites 18 sites Weekly $ $ $ $ Monthly $ $ $ $ Weekly $ $ $ $ Monthly $ $ $ $ Weekly $ $ $ $ Monthly $ $ $ $ Weekly $ $ $ $ Monthly $ $ $ $ Weekly $ $ $ $ Monthly $ $ $ $ Weekly $ $ $ $ Monthly $ $ $ $ Weekly $ $ $ $ Monthly $ $ $ $ Weekly N/A $ $ $ Monthly N/A $ $ $ Weekly N/A $ $ $ Monthly N/A $ $ $ Weekly N/A $ $ $ Monthly N/A $ $ $ Weekly N/A $ $ $ Monthly N/A $1, $ $ Weekly N/A $ $ $ Monthly N/A $1, $ $ Weekly N/A $ $ $ Monthly N/A $1, $ $ Weekly N/A $ $ $ Monthly N/A $1, $ $ Hersam Acorn Advertising Offices: 16 Bailey Avenue, Ridgefield CT (203) Vitti Street, New Canaan CT (203) Bridgeport Ave., Shelton CT (203) toll free: (800)

18 Rate Card No. 8 Effective January 1, 2013 retail & classified Massachusetts/Vermont 18 advertising rates 2013 Hersam acorn Vermont News Guide I TriState Pennysaver News I Yankee Shopper I Berkshire Penny Saver I I toll free: I fax: I ads@hersamacornvt.com TriState pennysaver your source for community newsnews VERMONT NEWSGUIDE J

19 We Don t Sell Advertising We Sell Results! Inside this week s Issue Dining / Entertainment... Page 2 Dining Giveaway... Page 2 Crossword... Page 4 Sudoku... Page 6 Home Improvement... Page 8 Business & Services... Page 9 Horoscope... Page 4 Classifieds... Page 10 Real Estate... Page 12 Auto... Page 13 Help Wanted... Page Cleveland Road Dalton, Massachusetts Classified Fax editorial yankee@hersamacornma.com PAID advertising art@hersamacornma.com Editorial Deadline: Wednesday at noon the week before publication. Classified Deadline: Thursday at 10 a.m. Display Deadline: Wednesday at 5 p.m There s Something In It For You! Volume 44 Number 52 June 17, or Auto Business Directory Classifieds Crossword Puzzle Graduates Pages... 6 Help Wanted Horoscope Home Improvement Real Estate Sodoku PAID 154 West Park Street Lee, Massachusetts Fax editorial berkshire@hersamacornma.com advertising art@hersamacornma.com Editorial Deadline: Wednesday at noon the week before publication. Classified Deadline: Thursday at 10 a.m. Display Deadline: Wednesday at 5 p.m 2 Combo Ad DisCount 2 Paper Buy 10% off each paper n Ad DeaDlines Display Advertising Wednesday 5:00pm Prior Publication Date Classifieds Wednesday 5:00pm Prior Publication Date Editorial Wednesday at Noon Prior Publication Date n Color Costs Process Color 1/32-1/4... $25 s1/4-1/2... $50 s1/2 - Full... $75 spot Color 1/32-1/4... $10 s1/4-1/2... $25 s1/2 - Full... $35 Your Sales Representative is determined by the location of your business. n Ad sizes 1/ x /16V x /16H x s 1/16V x 3.5 s 1/16H x /8R x /8V x /8H x s 1/8R x 3.5 s 1/8 V x s 1/8H x /4R x /4V x /4H x s1/4r x 6 3/8R x /8V x /8H x 3.5 1/2H x /2V x 9.75 s1/2r x /4H x /4V x 9.75 Full Page x 9.75 Dt...16 x 9.75 n Ad Sizes, Standard Rates, DisCounts & DeaDlines Ad size open 4X 13X 26X 52X 1/32 $49 $45 $43 $34 $33 1/16 $67 $63 $61 $60 $50 s 1/16 $92 $83 $80 $79 $72 1/8 $104 $103 $94 $93 $89 s 1/8 $132 $128 $120 $113 $107 1/4 $172 $166 $161 $145 $141 s 1/4 $203 $199 $192 $176 $168 3/8 $239 $227 $225 $207 $198 1/2 $314 $294 $284 $268 $249 s1/2 $351 $316 $311 $281 $271 3/4 $468 $403 $401 $368 $348 Full $613 $529 $500 $483 $454 Dt $1188 $1020 $981 $962 $873 Ad Size Rate 1/32... $23 1/16... $37 S 1/16...$54 1/8...$68 S 1/8... $96 1/4... $126 S 1/4... $146 3/8... $168 1/2... $210 S 1/2...$225 3/4... $282 Full Page... $351 Business & Service... $10 Classified Rates PS VNG YS/BPS PRiVAtE PARtY 20 Words $ 7.54 $ 7.05 $5.65 Add l Words $ 0.30 $ 0.30 $0.25 CoMMMERCiAL 20 Words $14.65 $14.45 $12.55 Add l Words $ 0.60 $ 0.60 $0.60 MisC. CHARGEs Photos/Logos/Borders $ 5.00 $ 5.00 $5.00 Bolding/Image $ 3.00 $ 3.00 $3.00 service DiRECtoRY (4 week buy) 20 Words $48.50 $48.50 $10.00 Add l Words $ 0.60 $ 0.60 $0.60 * Buy both PS & VNG total $88.50 Add l Words $0.60 Post Your Printed Ad On Our Website for only $5.00 /wk Ad size open 4X 13X 26X 52X 1/32 $46 $45 $44 $41 $34 1/16 $59 $58 $54 $53 $51 s 1/16 $82 $76 $73 $71 $67 1/8 $103 $98 $93 $89 $85 s 1/8 $130 $127 $121 $116 $113 1/4 $166 $163 $161 $149 $145 s 1/4 $200 $191 $182 $178 $176 3/8 $229 $220 $218 $205 $201 1/2 $299 $291 $282 $274 $260 s1/2 $332 $323 $306 $295 $284 3/4 $444 $423 $395 $392 $368 Full $578 $559 $529 $506 $462 Dt $1198 $1050 $1010 $992 $897 Post Your Printed Ad On Our Website for only $5.00 /wk advertise in the Yankee shopper & BerksHire penny saver! Two Publications in one! Two front covers, two sections of great editorial, two options to advertise all in one great publication! Add Color! Spot Color...$35 Process Color... $75 Premium Positions Front Page... $479 Back Page...$425 Price Includes Color 10,000 Copies Distributed from Williamstown to Lenox Post Your Printed Ad On Our Website for only $5.00 /wk July 7, 2008 Vol. 31 No. 46 Yankee Shopper TriState pennysaver your source for community newsnews VERMONT NEWSGUIDE J PRSRT - STD U.S. POSTAGE PERMIT NO. 122 PITTSFIELD, MA Berkshire Penny Saver Yankee Shopper n Online advertising n tile Ads n Banner Ads n website Links n widgets n Coupons n Menu options n Marketing services Marketing, Advertising Design & Distribution Marketing Campaigns, Advertisements, Logos, Online Marketing Solutions, Brochures, Flyers, Business Cards, Letterhead, Posters, Newsletters, Calendars, Glossy Magazines, Sell Sheets, Trade Show Materials, Newspaper Inserts, Invitations, Envelopes, Stamps, Web Site Design, Social and Digital Media and Much More! Berkshire Penny Saver CLASSIFIEDS TOLL FREE CAR-RT PRESORTED STANDARD U.S. POSTAGE PITTSFIELD, MA PERMIT NO. 122 POSTAL CUSTOMER POST OFFICE BOXHOLDER STAR or RURAL ROUTE BOXHOLDER Deadline: 20th of month prior Classified Specials Base Rate Add l Words wheel DEAL (25 words) *Photo charge is $5.00. PS & VNG $20.00 $0.80 All Papers $26.00 $1.20 tag sale (20 words) PS & VNG $17.00 $0.50 CARD of thanks/in MEMoRiAM (30 words) PS & VNG $12.00 $0.48 *Photo charge is $5.00. BuY new EnGLAnD $ for 25 words. Add l word is $ CPAn $ for 15 words. Add l word is $ obituary notice 50% off 52X Display Rate 19

20 n Market Coverage map / x /16V 1.75 x /16H x Sudbury Brandon Hubbardtown Pittsford Vermont Vermont News Guide S 1/16V 1.75 x 3.5 1/8V 1.75 x 4.75 S 1/8V 1.75 x /4V 1.75 x /8V x /2H 7.5 x /4H 7.5 x S 1/16H 5.5 x /8H 7.5 x S 1/8H 5.5 x /4H 7.5 x /8H 7.5 x 3.5 1/2V x /4V 5.5 x 9.75 Double Truck 16 x 9.75 TriState pennysaver AVERAGE PRESS RUN 15,000 1/8R x S 1/8R x 3.5 1/4R x 4.75 S 1/4R x 6 3/8R 5.5 x 4.75 S 1/2R 5.5 x Full Page 7.5 x 9.75 Design services are included with the purchase of your ad. Press Run & Readership Readership based on 2.5 readers per household your source for community newsnews AVERAGE READERSHIP 37,500 New York Argyle Greenwich Pittstown Poestenkill Cambridge Grafton Jackson Granville Salem White Creek Hoosick Fair Haven Petersburgh Berlin Stephentown New Lebanon Richmond Lenox W. Stockbridge Hancock Stockbridge Great Barrington Castleton Poultney VERMONT NEWSGUIDE J AVERAGE PRESS RUN 14,919 Sherburne Rutland Bridgewater West Mendon Rutland Massachusetts AVERAGE READERSHIP 37,297 All of our products are audited by the Circulation Verification Council (CVC), an independent, third-party reporting audit company specializing in community newspapers, shoppers and niche publications. A CVC audit covers printing, distribution, circulation and readership studies, using the industry s most thorough and accurate methodology. Wells Pawlet Rupert Sandgate Arlington Shaftsbury Bennington Pownal Williamstown New Ashford Lanesboro Pittsfield Lee Monterey Middletown Springs Ira Proctor Tinmouth Danby Dorset Sunderland Glastenbury North Adams Adams Cheshire Dalton Tyringham Hinsdale Washington Manchester Stamford Clarendon Shrewsbury Plymouth Wallingford Mt. Tabor Peru Winhall Stratton Somerset Landgrove Dover Mount Holly Weston Londonderry Jamaica Wardsboro Woodford Searsburg Wilmington Savoy Windsor Becket Otis Readsboro Whitingham Cummington Worthington Goshen Ludlow Townshend Newfane Williamsburg TriState Pennysaver News Vermont News Guide & TriState Pennysaver News TriState Pennysaver News, Yankee Shopper & Berkshire Penny Saver Yankee Shopper & Berkshire Penny Saver tristate Pennysaver news Adams Cheshire Lanesboro North Adams Williamstown/ Ashford Bennington / Woodford Manchester Ctr N. Bennington Pownal N. Pownal Shaftsbury Jacksonville Yankee shopper & Berkshire Penny saver Dalton Cheshire West Stockbridge Stockbridge South Lee Lenoxdale Lenox Readsboro Searsburg Stamford Whitingham Wilmington Eagle Bridge Hoosick Hoosick Falls Cambridge Salem Vermont news Guide Londonderry Ludlow Peru/Chester S. Londonderry Weston Bennington Arlington Dorset E. Arlington E. Dorset Manchester Manchester Ctr N. Bennington N. Pownal Pownal Shaftsbury Bondville Jamaica Townshend Townshend/ W. Townshend Rutland Castleton Danby E. Wallingford Fair Haven Middletown Springs Mt. Holly N. Clarendon Pawlet Poultney Rupert Wallingford Wells W. Pawlet W. Rupert W. Rutland Argyle Cambridge Granville Greenwich Middle Granville Salem Shushan Lee Housatonic Great Barrington North Adams Pittsfield Williamstown

21 4 TriState pennysaver newsnews your source for community VERMONT NEWSGUIDE J 21 Hersam Acorn Newspaper Offices: 109 South Street, Bennington VT (802) fax (802) Main Street, Manchester Ctr. VT (802) fax (802) ads@hersamacornvt.com (Advertising only) toll free: (800) Vermont referendum or election advertising must, by law, include the name and address of the person placing the advertisement. Advertisements being placed by a group must include the name of the treasurer of the group and such organizations must be registered with the appropriate town clerk. Referendum and election advertisements must be prepaid. The newspaper cannot guarantee that an advertisement will appear on a specific page or a specific position on the page. Position requests may be granted subject to availability and at sole discretion of the publisher. Service Charges - Orders must be placed before deadline. Advertisements composed for publication, but not run on the original insertion date, must be run within 30 days, or the advertiser will be billed for 50% of the cost of the space ordered. Chief Operating Officer martin v. Hersam General Manager Jessica murren Marketing Manager Jessica murren Production Director Jen Hathaway Group Publisher thomas B. nash Circulation Manager Linda devlin Accounting Manager angela Leonard Classified Advertising Manager donna Burgess n Credit terms All new accounts are to be prepaid until credit has been established. Credit shall be allowed at the sole discretion of the publisher. Accounts in arrears will be refused further advertising until such time as balance has been paid. Duplicate bills and tear-sheets will be provided on request. Bills not paid when due may be charged at 1.5% per month on the unpaid balance or 18% per annum. A service fee will be charged for all returned checks. All transient, Going Out of Business and political advertising must be paid in advance. Going Out of Business advertisements must show the closing out license number in the ad. n Non-Profit rates n General rate policies Advertising accepted by Hersam Acorn Newspapers is subject to all terms and conditions contained herein. Eligibility for retail rate is at the discretion of the publisher. Contract advertising and applicable contract rate is governed by the publisher. The publisher reserves the right to cancel an advertising contract due to failure of an advertiser to meet the terms of contract. The publisher reserves the right to change the rates stipulated herein on thirty (30) days written notice. All display advertisements are measured and billed on the standard basis of modular count. The word advertisement to indicate paid advertising will be printed across the top of each advertisement that simulates newspaper reading matter. The publisher reserves the right to revise or reject any advertisement. The publisher shall not be responsible for the ommission, in whole or part, of an advertisement or for any typographical or other error. The pubisher s liability shall be limited to the amount paid by the advertiser for the first insertion only, and in no event shall the publisher be liable for consequences. all advertisements on behalf of and paid by a non-profit, charitable or religious organization and appearing without commercial signature will be given the 52x rate. tax-exempt number must be presented on the organization s letterhead. n Ad proofs The Hersam Acorn Newspapers art department is well-equipped to produce creative ad layouts at no additional charge to the customer. A spec ad can be requested one week in advance of appearing in paper (deadline Wednesday at 5 pm prior to publication date). The customer may make design/typographical changes at this point. An Proof or Fax Proof may be requested the week the ad is running as well, but only typographical errors can be changed. No design or copy changes will be accepted. n Technical guidelines We accept acrobat pdf, indesign cs, QuarkXpress (6.5 or lower), illustrator and photoshop. We do not accept microsoft powerpoint or publisher. electronic files can be submitted via , cd or our Ftp site (login info available upon request). For our complete technical guidelines, go to: