VENICE January Università Ca Foscari Venezia Facoltà di Economia Fondamenta San Giobbe Cannareggio, Venezia ITALY

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1 , JANUARY 24 TH 25 TH 2014 January Università Ca Foscari Venezia Facoltà di Economia Fondamenta San Giobbe Cannareggio, Venezia ITALY 13 th International Marketing Trends Conference PROGRAMME 1

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3 , JANUARY 24 TH 25 TH 2014 THURSDAY JANUARY 23 RD :45-17:00 DOCTORAL COLLOQUIUM For PhD Students only FRIDAY JANUARY 24 TH :00-08:45 INTERNATIONAL Registration 08:45-09:00 Opening Plenary 09:00-10:30 MARKETING TRENDS CONGRESS Plenary Session 10:30-11:00 Coffee Break 11:00-13:00 MARKETING STRATEGY FORUM Opening Plenary 13:00-14:00 Lunch Break 14:00-17:00 14:00-15:30 14:00-18:00 MARKETING STRATEGY FORUM Working Sessions JOURNAL MARKETING TRENDS Meeting the Editors MARKETING TRENDS CONGRESS Research Sessions 20:00 Official Dinner SATURDAY JANUARY 25 TH :30-12:30 MARKETING TRENDS CONGRESS Research Sessions 12:30-13:00 INTERNATIONAL Closing Remarks 3

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5 , JANUARY 24 TH 25 TH 2014 THURSDAY JANUARY 23 RD 2014 > Doctoral Colloquium p. 7 FRIDAY JANUARY 24 TH 2014 > Rooms allocation p. 9 > Marketing Trends Congress Opening Conference p. 10 > Marketing Trends Congress Plenary Session p. 10 > Marketing Strategy Forum p. 11 > Meeting with Journal Editors p. 12 > Marketing Trends Congress Research Session Healthcare p. 12 > Marketing Trends Congress Research Session Brand Management p. 13 > Marketing Trends Congress Research Session Communication p. 14 > Marketing Trends Congress Research Session Sustainable Development p. 15 > Marketing Trends Congress Research Session Retail & Distribution p. 16 > Marketing Trends Congress Research Session Digital Marketing p. 17 > Marketing Trends Congress Research Session Consumer Behavior p. 18 > Marketing Trends Congress Research Session Culture p. 19 > Marketing Trends Congress Research Session E-Commerce p. 19 > Marketing Trends Congress Research Session Bank & Finance p. 20 > Marketing Trends Congress Research Session International Marketing p. 20 SATURDAY JANUARY 25 TH 2014 > Rooms allocation p. 21 > Marketing Trends Congress Research Session Best Papers p. 22 > Marketing Trends Congress Research Session Best Papers p. 23 > Marketing Trends Congress Research Session Marketing Strategy p. 24 > Marketing Trends Congress Research Session Territorial Marketing p. 24 > Marketing Trends Congress Research Session Consumer Behavior p. 25 > Marketing Trends Congress Research Session Luxury Goods & Fashion p. 26 > Marketing Trends Congress Research Session Happiness & Consumption p. 26 > Marketing Trends Congress Research Session From Kids to Seniors p. 27 > Marketing Trends Congress Research Session CRM p. 27 > Marketing Trends Congress Research Session Retail & Distribution p. 28 > Marketing Trends Congress Research Session Product Innovation p. 29 > Marketing Trends Congress Research Session Corporate Marketing p. 29 > Marketing Trends Congress Research Session Social Media p. 30 > Marketing Trends Congress Research Session Social Issues in Marketing p. 30 > Marketing Trends Congress Research Session Tourism p. 31 > Marketing Trends Congress Research Session CSR p. 32 > Marketing Trends Congress Research Session Digital Marketing p. 33 > Marketing Trends Congress Research Session Brand Management p. 33 > Marketing Trends Conference Closing Plenary p. 33 5

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7 , JANUARY 24 TH 25 TH 2014 THURSDAY JANUARY 23 RD 2014 THURSDAY JANUARY 23 RD :30 13:45 DOCTORAL COLLOQUIUM REGISTRATION THURSDAY JANUARY 23 RD :45 14:00 DOCTORAL COLLOQUIUM Opening Conference Room : SARACENO Pr. Michael LINGENFELDER, Philipps-Universität Marburg, Germany THURSDAY JANUARY 23 RD :00 17:00 DOCTORAL COLLOQUIUM Room : SARACENO FOR PHD STUDENT ONLY - Pr. Michael LINGENFELDER, Philipps-Universität Marburg, Germany Co-Chairs: - Pr. Richard FONTAINE, Université du Québec (UQAM), Canada - Pr. Elyette ROUX, Aix-Marseille Université IAE Aix, France - Pr. Tiziano VESCOVI, Ca Foscari, Italy AGRILLO G., Università degli Studi di Napoli Federico II, Italy An exploration of customer brand engagement through mobile devices and location-based services in digital marketing. A Service Dominant Logic (SDL) perspective. GOCHHAIT S., Sambalpur University, India Role of ICTs in the Marketing of Refractory Products as innovation success factor PLATT R., Philipps-University of Marburg Shoppers perceived self-congruence in different distribution channels SHAIDAKOVA N., Higher School of Economics Nizhny Novgorod, Russia Conspicuous consumption of modern Russian adolescents from rich and poor families: socio-psychological aspect TUAN A., University of Udine, Italy Social Media Marketing in the CSR Field THURSDAY January 23 RD :00 18:00 DOCTORAL COLLOQUIUM Closing Plenary Room : SARACENO Pr. Michael LINGENFELDER, Philipps-Universität Marburg, Germany 7

8 , JANUARY 24 TH 25 TH 2014 FRIDAY JANUARY 24 TH 2014 INTERNATIONAL Registration MARKETING TRENDS CONGRESS Opening Plenary MARKETING TRENDS CONGRESS Plenary Session MARKETING STRATEGY FORUM Plenary Session Redesigning Marketing strategies MARKETING STRATEGY FORUM Working Session Alternative Marketing approaches MARKETING STRATEGY FORUM Working Session New customer relationship MEETING WITH JOURNAL EDITORS CONGRESS > Healthcare CONGRESS > Brand Management CONGRESS > Communication CONGRESS > Sustainable Development CONGRESS > Retail & Distribution CONGRESS > Digital Strategies CONGRESS > Consumer Behavior CONGRESS > Culture CONGRESS > E-Commerce CONGRESS > Bank & Finance CONGRESS > International Marketing MAIN ENTRANCE Room AULA MAGNA Room AULA MAGNA Room AULA MAGNA Room 10B Room 10B Room 10C Room 10C Room 10A Room 9A Room 9C Room 9B Room SRACENO Room 8A Room 7B Room 8B Room AULA MAGNA Room AULA MAGNA 8

9 , JANUARY 24 TH 25 TH 2014 FRIDAY JANUARY 24 TH 2014 FRIDAY JANUARY 24 TH :00 08:45 Registration FRIDAY JANUARY 24 TH :45 09:00 INTERNATIONAL Opening Conference Room: AULA MAGNA Pr. Carlo CARRARO, Dean Università Ca Foscari Venezia Pr. Jean-Claude ANDREANI, ESCP Europe Pr. Umberto COLLESEI, Ca Foscari Venezia Dott. Françoise CONCHON, INSEMMA Pr. Michael HAENLEIN, ESCP Europe Dott. Jean-Marc TASSETTO, COORP ACADEMY Pr. Tiziano VESCOVI, Ca Foscari Venezia FRIDAY JANUARY 24 TH :00 10:30 PLENARY SESSION Room: AULA MAGNA Chairs. Pr. Christian PINSON, INSEAD, France CANTONE L., University of Naples Federico II, Italy PERETTI P., IULM University, Italy - Stockholm School of Economics, Sweden TESTA P., University of Naples Federico II, Italy Consumer online brand engagement and brand equity creation. An empirical research on the Italian luxury fashion brands. - AIELLO G., University of Florence, Italy DONVITO R., University of Florence, Italy GRAZZINI L., University of Florence, Italy GODEY B., NEOMA Business School, France PEDERZOLI D., NEOMA Business School, France WAGNER B., University of Strathclyde Glasgow, United Kingdom WILSON J., University of Strathclyde Glasgow, United Kingdom - HALLIBURTON C., ESCP Europe London, United Kingdom International retailing of Made in Italy products: the results of an observational research study in French and UK markets. Guest speaker : Maureen SIGLIANO, Vice President Global Loyalty Development & CRM"- The Western Union Company MyWU next generation of customer relationship management with a cause. FRIDAY JANUARY 24 TH :30-11:00 Coffee Break 9

10 , JANUARY 24 TH 25 TH 2014 FRIDAY JANUARY 24 TH :00 13:00 MARKETING STRATEGY FORUM PLENARY SESSION Redesigning Marketing strategies Room: AULA MAGNA Moderators :. Jean-François DIET, General Manager EUROP ASSISTANCE Austria. Pr. Michael HAENLEIN, ESCP Europe Speakers: - Valérie BERTHEAU, Director of Products Policy Deployment THALES Group - Delphine DESGURSE-POTIGNON, Strategic Marketing & Communication Manager LA POSTE - Dr. Pierre LE SOURD,Vice-President FÉDÉRATION FRANÇAISE DES INDUSTRIES PHARMACEUTIQUES - Hélène MONGRENIER, Project Manager BIOLOG-ID FRIDAY JANUARY 24 TH :00 14:00 Lunch Break FRIDAY JANUARY 24 TH :00 15:30 MARKETING STRATEGY FORUM Alternative Marketing approaches Room: 10B Moderators :. Jean-Marc TASSETTO, General Manager COORP ACADEMY. Pr. Bruno COHANIER, NEOMA Business School Speakers: - Sophie DESORMIERE, Marketing & Sales Group General Manager GROUPE SOLVAY - Damien JOANNES, Business Developer Southern Europe EDENRED - Florence REYNAUD, Marketing Manager COFELY GDF SUEZ FRIDAY JANUARY 24 TH :30-16:00 Coffee Break FRIDAY JANUARY 24 TH :00 17:00 MARKETING STRATEGY FORUM New customer relationship Room: 10B Moderators :. Delphine DESGURSE-POTIGNON, Strategic Marketing & Communication Manager LA POSTE. Pr. François COURVOISIER, HEG - Haute Ecole de Gestion ARC Speakers: - Mathilde HEBERT, Marketing Manager K par K - SAINT GOBAIN Group - Nicolas MARESCAUX, Marketing Manager GROUPAMA - Jean-Marc TASSETTO, General Manager COORP ACADEMY 10

11 , JANUARY 24 TH 25 TH 2014 FRIDAY JANUARY 24 TH :00 15:30 MEETING WITH JOURNAL EDITORS Meet the Editors Room: 10C The objective of this session is to support marketing faculty members in their effort to publish their research in the most prestigious outlets within the marketing discipline. Topics of discussion include how to craft manuscripts and respond to reviewers; how to manage a team of co-authors; how to position a manuscript and clearly define its contribution to theory and how to choose the appropriate level of detail for reporting statistical results. - Jean-Claude ANDREANI, ESCP Europe, Editor of JOURNAL OF MARKETING TRENDS (JMT) - Umberto COLLESEI, Uniersità Ca Foscari Venezia, Editor of JOURNAL OF MARKETING TRENDS (JMT) - Michael HAENLEIN, ESCP Europe, Editor-in-Chief of The European Management Journal (EMJ) International Editor of JOURNAL OF MARKETING TRENDS (JMT) - Chris HALLIBURTON, ESCP Europe London, UK Editor-in-Chief of JOURNAL OF MARKETING TRENDS (JMT) - Torben HANSEN, Copenhagen Business Shool, Northern Europe Editor-in-Chief of JOURNAL OF MARKETING TRENDS (JMT) - Jean-Louis MOULINS, Université Aix-Marseille, France Editor-in-Chief of JOURNAL OF MARKETING TRENDS (JMT) - Elisabeth TISSIER-DESBORDES, ESCP Europe, Editor-in-Chief of DECISIONS MARKETING (DM) - Tiziano VESCOVI, Università Ca Foscari Venezia, Italy Editor-in-Chief of JOURNAL OF MARKETING TRENDS (JMT) - Klaus-Peter WIEDMANN, Leibniz Universität Hannover, Germany Editor-in-Chief of JOURNAL OF MARKETING TRENDS (JMT). Pr. Alain OLLIVIER, ESCP Europe Paris, France FRIDAY JANUARY 24 TH :30 18:00 Healthcare Room: 10C - AYEB S. - SAIED BEN RACHED K., Université Tunis El Manar, Tunisia L importance des caractéristiques extrinsèques des médicaments génériques sur la prescription médicale. - BATTIKH BOUBAKRI W., Faculté des Sciences Economiques et de Gestion de Tunis ZAIEM I., Faculté des Sciences Economiques et de Gestion de Nabeul, Tunisia Proposition d une typologie des consommateurs tunisiens en fonction des dimensions du risque de santé alimentaire. - FERCHAKHI W. CEGARRA J.-J., Université Jean Moulin Lyon 3, France L'influence du capital marque sur le risque perçu de la substitution d'un médicament de marque par un médicament générique : proposition d un modèle. - MENVIELLE L., EDHEC Business School SALVADORE M., Université de Nice Sophia-Antipolis TOURNOIS N., Université de Nice Sophia-Antipolis COLLOMP R., Centre Hospitalier Universitaire Pharmacie, France Rôle et effets des serious game dans la prévention médicale: une application à la sensibilisation aux risques de mélanomes de la peau chez les enfants de 8 à 10 ans. SIMON F., Columbia University, USA MEURGEY F. M., Oukelos Consulting, Belgium New strategies for digital health. - ANDREANI J.-C., ESCP Europe Paris ROKKA J., NEOMA Business School MOULINS J.-L., Université de la Méditerranée CONCHON F., Institut INSEMMA, France Digital marketing effects and synergy in IMC - insights from the pharmaceutical industry. 11

12 , JANUARY 24 TH 25 TH 2014 FRIDAY JANUARY 24 TH :00 18:00 Brand Management Room: 10A. Pr. Jean-François LEMOINE, Université Paris 1 Panthéon Sorbonne - ESSCA École de Management, France - ALBOUY J., ESC Pau DECAUDIN J.-M., Université Toulouse 1 Capitole, DOSQUET F., ESC Pau, France Intérêt du concept de représentations sociales en marketing politique : une application à l étude du cobranding politique PS-EELV. - CORCIOLANI M. SANTANELLI M., Università di Pisa, Italy L effetto dell autenticità sull attaccamento alla marca. Prime evidenze empiriche e implicazioni di marketing. - KANNO S., Komazawa University, Japan The Effects of Self-Brand Connections on Brand Attachment - PINTO LIMA A., Polytechnic Institute of Porto DIONÍSIO P., ISCTE - IUL Business School - BRITO C., University of Porto, Portugal As comunidades de marca uma abordagem holística das motivações de adesão à relação com a marca. SUNDERMANN S., University of Oldenburg - BAKKER D., Hanze University of Applied Sciences Groningen RAABE T., University of Oldenburg, Germany Markenarchitekturen im Lebensmitteleinzelhandel - Irritierende Befunde aus einer betriebsformenund länderübergreifenden Betrachtung -. RISITANO M., University of Naples Parthenope ROMANO R., University of Calabria QUINTANO M., University of Naples Parthenope, Italy The impact of brand experience and brand trust on brand-self connection: a comparative analysis. WADDINGTON A., Rhodes University MARITZ M., Rhodes University TAIT M., Nelson Mandela Metropolitan University, South Africa The impact of brand reputation on brand architecture strategies. YUFANG H. BIN W. QIAOYI G., Guangzhou Research Institute of China Telecom Co., China An Empirical Research on Brand Personality of Smart phone 12

13 , JANUARY 24 TH 25 TH 2014 FRIDAY JANUARY 24 TH :00 18:00 Communication Room: 9A. Pr. Donald SEXTON, Columbia University, USA - AMAR J., Université de Bretagne Sud DROULERS O., Université de Rennes 1, France L attitude envers la typographie, nouvel antécédent de l attitude envers l annonce en persuasion publicitaire? - BRUNET J., HEC Montréal LEGOUX R., HEC Montréal NAJAR S., HEC Montréal, Canada Press junkets as tournaments of value. - CANEL-DEPITRE B., Université Le Havre WALSER-LUCHESI A., Ecole de Management Strasbourg - Université de Strasbourg, France L incidence de la présence de l animal en publicité : approche par le carré sémiotique identification / discrimination-. - ÇİÇEK M., Bahçeşehir University, Turkey Discourse in brand message, which causes to forget the product content: Open cap to happiness. - DRIDI G. SAIED BEN RACHED K., Université de Tunis El Manar, Tunisia L impact de la congruence sur l attitude vis-à-vis d une affiche publicitaire. - FILALI D., Université Paris 1 Panthéon-Sorbonne, France L impact des composantes de la couleur dominante d une communication presse sur l imitation en matière de publicité. - KIMMEL A., ESCP Europe Paris KITCHEN P., ESC Rennes School of Business, France Word of Mouth Reconsidered: Facts, Fallacies, and Future Directions. - NESTOROWICZ R., Poznan University of Economics, Poland Information on packages as a way of reducing asymmetry of information on the food products market. - NOGUEIRA R. MAZZON J. A. CHIMENTI P. RODRIGUES M., The Federal University of Rio de Janeiro, Brazil The future of newspapers: an analysis from the consumer's perspective. 13

14 , JANUARY 24 TH 25 TH 2014 FRIDAY JANUARY 24 TH :00 18:00 Sustainable Development Room: 9C. Pr. Patrick DE PELSMACKER, University of Antwerp, Belgium - ALTINIGNE N., Istanbul Bilgi University - BILGIN F. Z., Marmara University, Turkey The relationship between perceived consumer effectiveness and environmental attitudes of university students. - BERTOLI G., Università degli Studi di Brescia CODINI A., Università degli Studi di Brescia MINIERO G., SDA Bocconi School of Management, Italy Short time and long time in Green Consumption: the role of time horizon. - MAGNIER L. CRIE D., Université Lille 1, France Les packagings éco-conçus et les réponses attitudinales et comportementales des consommateurs à leurs signaux. - MARS M.-C., EDHEC Business School MENVIELLE L., EDHEC Business School MINVIELLE N., AUDENCIA School of Management ALAVANJA A., AUDENCIA School of Management, France An eatable packaging? Understanding consumer reactions to edible packaging for food products. - MORPHITOU R. DEMETRIOU M., University of Nicosia, Cyprus An analysis of the consumer behaviour of organic products in Cyprus. - PILARCZYK B. NESTOROWICZ R., Poznań University of Economics, Poland The organic food market in Poland opportunities and threats to its development. 14

15 , JANUARY 24 TH 25 TH 2014 FRIDAY JANUARY 24 TH :00 17:00 Retail & Distribution Room: 9B. Pr. Daniele PEDERZOLI, NEOMA Busines School, France - BENOIT-MOREAU F., Université Paris-Dauphine BONNEMAIZON A., Université Paris-Est - CADENAT S., Université Paris-Est RENAUDIN V., Université Paris-Dauphine, France Le consommateur et les caisses automatiques : Pour une compréhension du processus d adoption. - COLLA E. DE GÉRY C., NOVANCIA, France Innovations et évolution de l emploi dans la grande distribution en France. Rétrospective et prospectives. GHALI Z., ISG de Tunis GHARBI A., FSEG de Tunis, Tunisia Vers le développement d une culture d hospitalité dans un milieu de distribution pour satisfaire le client : Étude exploratoire. - HEITZ M. DOUARD J.-P., Université de Lorraine, France Le modèle de prédation peut-il être pertinent pour décrire la relation entre grande distribution et petit commerce? - KASWENGI J., Université d Orléans, France Store image dimensions and brand equity: the moderating role of demographic characteristics. - MARTINELLI E., Università di Modena e Reggio Emilia, Italy SPARKS L., University of Stirling, United Kingdom Extending the retail brand: the influence of customer loyalty towards the private label and towards the retailer. - RUBIO BENITO N. VILLASEÑOR ROMAN N. YAGÜE GUILLEN M.-J., Universidad Autónoma de Madrid, Spain Medicion del capital de marca de distribuidor desde un enfoque formativo: diferencias entre grandes y pequeños compradores de marca de distribucion. 15

16 , JANUARY 24 TH 25 TH 2014 FRIDAY JANUARY 24 TH :00 18:00 Digital Strategies Room: SARACENO. Pr. Denis GUIOT, Université Paris Dauphine, France - CALABRESE G. MORRIELLO D., Università di Foggia, Italy Brand management come processo sociale. Un indagine esplorativa sull impatto dei nuovi Internet brand touch-points. - CALITZ A. CULLEN M. MOUNTSEER-WILSON C., University: Nelson Mandela Metropolitan University Business School, South Africa The viability of an office automation on-line channel in an emerging market. - HAMOUDA M., Université de Gabès SRARFI TABBANE R., Université de la Manouba, Tunisia Le rôle modérateur du genre dans la relation BAO électronique et intention d achat : Proposition d un modèle conceptuel. - MANGANARI E. E. DIMARA E., University of Patras, Greece Hotel Websites and Consumer Behaviour: The Antecedents of Consumers Purchase Intentions. - MATRI BEN JEMAA A., Institut Supérieur de Gestion de Tunis, Tunisia TOURNOIS N., Université Nice Sophia Antipolis, France Les relations industrielles face aux enjeux d internet - SALERNO D., Université de Lille, France Affiliation marketing en ligne : vers un élargissement du rôle des affiliés. TAIEB B., Université Paris-Sud BARTIKOWSKI B., Kedge Business School, France La congruence culturelle du site web influence-t-elle les réactions affectives envers le site? 16

17 , JANUARY 24 TH 25 TH 2014 FRIDAY JANUARY 24 TH :00 18:00 Consumer Behavior Room: 8A. Pr. Eric VERNETTE, Université Toulouse I Capitole, France - BERGADAA M., Université de Genève, Switzerland URIEN B., Université de Bretagne Occidentale, France Analyse exploratoire du construit de don. - BORIES D., Université de Toulouse II CAZES-VALETTE G., Toulouse Business School PICHON P., Université de Toulouse II LABORDE C., Université de Toulouse II, France Perception et réduction du risque lors de l achat de viande bovine : une étude exploratoire. DANCHENOK L. NETESOVA A., Moscow State University of Economics, Russia Differentiated approach to organization of marketing researches of university educational services consumers - DE NISCO A., University of Sannio - MAINOLFI G., University of Salerno - MARINO V., University of Salerno - NAPOLITANO M. R., University of Sannio, Italy The influence of animosity, consumer ethnocentrism and country image perception on product receptivity. A survey on Italian consumers. The financial crisis and the wine industry; the performance of niche firms versus mass market firms. - HAMMERVOLL T., Harstad University College, Norway MORA P., KEDGE Business School, France TOFTEN K., University of Tromsø, Norway The financial crisis and the wine industry; the performance of niche firms versus mass market firms. - LECOEUVRE L. TURNER J. R. - PATEL K., Université Lille Nord de France - SKEMA Business School, France Is Project Marketing Relevant to Practitioners? - LEIGH L. - KHAULI-HANNA L., American University of Beirut, Lebanon Men Buy, Women Shop ; an emerging market investigation. - LEROY J., Université de la Réunion BADOT O., Université de Caen Basse-Normandie ESCP Europe Paris MOREL J., Université de Caen Basse-Normandie COVA B., KEDGE Business School Marseille, France Capitalizing on Tales of the field: How to report ethnographic data in B2B research? - NÉMETH P. JAKOPÁNECZ E. PAVLUSKA V. TÖRŐCSIK M., University of Pécs, Hungary Men s loss of prestige. VERGURA D. T. LUCERI B., Università degli Studi di Parma, Italy Gambling: le determinanti del comportamento in una prospettiva di marketing sociale. XIAO Z., Guangdong Economic and Trade Vocational School, China 职 职 职 职 职 17

18 , JANUARY 24 TH 25 TH 2014 FRIDAY JANUARY 24 TH :00 15:30 Culture Room: 7B. Pr. Dominique BOURGEON-RENAULT, Université de Bourgogne, France - BERNEMAN C., ESC Saint-Etienne LAGIER J., NEOMA Business School, France Investigating library usage in the 21 st century: A qualitative approach. - LEASK A, Edinburgh Napier University, United Kingdom Engaging with new consumer markets Museum Events and Generation Y. - RANFAGNI S., University of Florence, Italy - COURVOISIER F. H., HEG - Haute Ecole de Gestion ARC, Switzerland Understanding authenticity in culture through a cross-perception of artists and consumers. FRIDAY JANUARY 24 TH :30 17:00 E-Commerce Room: 8B. Pr. Elisabeth TISSIER-DESBORDES, ESCP Europe, France - BOUZID Y. VANHEEMS R., Université Paris 1 Panthéon-Sorbonne, France Comportement cross-canal : vers une nouvelle maîtrise de soi au sein de l'espace réel? - MEKKI BERRADA A., Université de Sherbrooke, Canada Achat en ligne en couple : à qui le dernier mot? - LORENZO-ROMERO C., University of Castilla-La Mancha, Spain DEL CHIAPPA G., University of Sassari - CRENoS, Italy GALLARZA M. G., University of Valencia, Spain Influence of online buyers profile on retail disintermediation: An empirical study on the Spanish hospitality sector. 18

19 , JANUARY 24 TH 25 TH 2014 FRIDAY JANUARY 24 TH :00 15:30 Bank & Finance Room: AULA MAGNA. Pr. Torben HANSEN, Copenhagen Business School, Denmark - BIDMON S., Alpen-Adria Universität Klagenfurt, Germany The influence of extraversion on the categorisation of customer satisfaction factors for banking services. - GROBERT J., Université Pierre Mendès France, France Impact de deux facteurs atmosphériques sur la qualité perçue et la satisfaction des individus lors d une prestation de service : application au secteur bancaire. - HARZALLAH A., Université Lille 1, France L éducation financière du consommateur. Une application du modèle transthéorique intégrant l effet de cadrage d un message. FRIDAY JANUARY 24 TH :30-18:00 International Marketing Room: AULA MAGNA. Pr. Chris HALLIBURTON, ESCP Europe London, United Kingdom - LOPEZ B.A. GARCIA CRUZ R. TORRES GARCIA I., Universidad de Sevilla, Spain Analisis bibliométrico sobre un nuevo concepto de internacionalización con más de 20 años ( ): las born global. MORA P. JIANG C. KEDGE Business School, France A better understanding of French lohasians: from the perspectives of price sensitivity and a communitybased social network ŚLIWIŃSKAK. JAŚNIOK M., University of Economics in Katowice, Poland Market determinants and strategic options of enterprises operating in Poland - the results of the qualitative research. ZARRAD H. DEBABI M., École Supérieure de Commerce de Tunis, Tunisia La négociation interculturelle : Proposition d un cadre conceptuel de l impact de la culture sur la négociation. FRIDAY JANUARY 24 TH :00 OFFICIAL DINNER FRIDAY JANUARY 24 TH :00 MARKETING TRENDS AWARD CEREMONY Pr. Carlo CARRARO, Dean Università Ca Foscari Venezia Pr. Edouard HUSSON, Dean and Managing Director ESCP Europe 19

20 , JANUARY 24 TH 25 TH 2014 SATURDAY, JANUARY 25 TH 2014 INTERNATIONAL > Registration CONGRESS > Best Papers CONGRESS > Best Papers CONGRESS > Marketing Strategy CONGRESS > Territorial Marketing CONGRESS > Consumer Behavior CONGRESS > Luxury Good & Fashion CONGRESS > Happiness & Consumption CONGRESS > From Kids to Seniors CONGRESS > CRM CONGRESS > Retail & Distribution CONGRESS > Product Innovation CONGRESS > Corporate Marketing CONGRESS > Social Media CONGRESS > Social Issues in Marketing CONGRESS > Tourism CONGRESS > CSR CONGRESS > Digital Strategies CONGRESS > Brand Management INTERNATIONAL > Closing Plenary MAIN ENTRANCE Room 5A Room 4A Room 10B Room 10B Room 7A Room 8A Room 10C Room 9C Room 9C Room 2A Room 9A Room 9A Room 10A Room 10A Room 8B Room 3A Room 9B Room 9B Room 5A 20

21 , JANUARY 24 TH 25 TH 2014 SATURDAY JANUARY 25 TH :30 12:30 Best Papers Room: 4A. Pr. Michelle BERGADAA, Université de Genève, Switzerland - CRAWFORD I., Aberdeen Robert Gordon University, United Kingdom RGyoU listening? Stakeholder communication and the digital interface: a case study of a Scottish university. - CULLEN M. CALITZ A., Nelson Mandela Metropolitan University Business School, South Africa Trends in destination marketing of cities. - DEL CHIAPPA G., University of Sassari, Italy Awareness, use and attitude of tourism companies towards Web 2.0: an empirical analysis of the Spanish hospitality sector. - DROULERS O., ADIL S., Université de Rennes 1, France Influence de la présence d un personnage dans l annonce sur la mémorisation publicitaire : une procédure «folder test». GILBOA S., School of Economics and Business Administration Ruppin Academic Center, Israel VIANELLI D., University of Trieste, Italy JAFFE E. D., School of Economics and Business Administration Ruppin Academic Center, Israel PASTORE A., Sapienza University of Rome, Italy HERSTEIN R., Lander Institute Jerusalem, Israel A summated rating scale for measuring city image. - JARRIER E. BOURGEON-RENAULT D., University of Burgundy, France Évaluation de l expérience interactive de visite muséale. - MOULINS J.-L. TOTI J.-F., Aix-Marseille Université, France Consumption and ethical consumer: an exploratory qualitative research. - MUGEL O., Université Paris-Est Créteil BESSON M., Institut Mines Telecom/ TEM GURVIEZ P., AgroParisTech, France Le rôle de l orientation régulatrice chronique sur les représentations du lien santé-alimentation et les comportements alimentaires: une étude exploratoire. - ROUX D., Université Paris Sud GUILLARD V., Université Paris Dauphine, France Le trottoir comme hétérotopie : exploration d une nouvelle utopie contemporaine dans la consommation. 21

22 , JANUARY 24 TH 25 TH 2014 SATURDAY JANUARY 25 TH :30 12:30 Best Papers Room: 5A. Pr. Gérard CLIQUET, Université de Rennes 1, France - COHANIER B., NEOMA Business School, France French Retail Industry Performance Management Practices, a case study. - CONSTANTINIDES E., University of Twente, The Netherlands WITTENBERG K. A., The Netherlands LORENZO-ROMERO C., University of Castilla-La Mancha, Spain Co-Innovation: motivators and inhibitors for customers to participate in online co-creation processes. - GROSSO C., Universidad Internacional de Catalunya, Spain SIGNORI P, Università di Verona, Italy Brand conversation in Facebook: A survey on users perceptions. - HANSEN T., Copenhagen Business School, Denmark How consumer trust in financial institutions influences relationships between knowledge, cognitive effort and financial healthiness. - MATHIEU R., Université Paris 1 Panthéon Sorbonne LEMOINE J.-F., Université Paris 1 Panthéon Sorbonne - ESSCA École de Management MATHIEU J.-P., AUDENCIA Group, France Mythes et marques : définitions et implications en marketing. SENGES E., Université Paris-Dauphine GUIOT D., Université Paris-Dauphine MALAS Z., Université Toulouse III Paul Sabatier, France Le Bien-Vieillir Désiré : Vers une nouvelle segmentation des ans. TEICHERT T., University of Hamburg, Germany BRESSETTE K., Massachusetts School of Professional Psychology, USA WAGENFÜHRER D., University of Hamburg, Germany Deep Metaphors for Consumers Engaging in Social Media. - TEWS I. C. HALLIBURTON C., ESCP Europe London, United Kingdom Cross-cultural differences in response to product placements: A comparative study of the UK, Germany and Mexico. VERNETTE E. HAMDI-KIDAR L., Université Toulouse I Capitole, France Are Lead-Users and Emergent-Nature Consumers really different? Explaining the relationship between two key targets for marketing co-creation strategies. 22

23 , JANUARY 24 TH 25 TH 2014 SATURDAY JANUARY 25 TH :30 10:30 Marketing Strategy Room: 10B. Pr. Jean-François BOSS, HEC Paris, France ABARAR I., ESCA Ecole de Management, Marocco - TRINQUECOSTE J.-F., Université Montesquieu Bordeaux IV, France Les comportements orientés vers le marché au cœur de l équation stratégique de l entreprise. - BESSON E., ESG Management School, France Buyer-seller partnerships in business markets: towards an integrated approach. - DEMİR ASKEROĞLU E., Namik Kemal Üniversitesi - BAHAR Z., Namik Kemal Üniversitesi, Turkey A globalısatıon story; ALGIDA case study. - HAMZAOUI ESSOUSSI L., ZAHAF M., Telfer School of Management, Canada Distribution in the Ontarian organic food market: trends and challenges. TRABELSI L. AKROUT F., Faculté des Sciences Economiques et de Gestion de Sfax, Tunisia Réflexion sur les compétences marketing : clarification conceptuelle et proposition d une catégorisation.. Pr. Jean-François BOSS, HEC Paris, France SATURDAY JANUARY 25 TH :30 12:30 Territorial Marketing Room: 10B - GENTRIC M. BOUGEARD-DELFOSSE C. - LE GALL S., Université de Bretagne-Sud, France Marketing et marquage territorial : du «made in» au «made with». Le cas de la marque Bretagne. - OLIVIER V., Université de Toulouse PICHON F., Université de Toulouse AMBLARD C., VetAgroSup GINON E., Groupe ESC Dijon Bourgogne HALAWANY-DARSON R., VetAgroSup, France La tendance à la régionalisation des achats, peut-elle amener à un renouvellement marketing des produits alimentaires de terroir extrarégionaux? Cas des fromages AOP du Massif Central. - REBELO C. T., ISMAI - Instituto Superior da Maia TEIXEIRA S., Polytechnic of Porto, Portugal A comunicação na construção da marca cidade: Porto Canal no Porto cidade. 23

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