1 Jan Trąbka Cracow University of Economics ENTERPRISE CONTENT MANAGEMENT PLATFORMS CONCEPT UPDATE, ROLE IN ORGANIZATION AND MAIN TECHNOLOGIES Introduction Enterprise Content Management (ECM) is now one of key IT tools implemented in enterprises. This manifests itself in remarkable dynamics of market, its constantly increasing value main players, as described by analysts of Gartner *, a research advisory company, in its annual Magic Quadrant for Enterprise Content Management report [GART12]. The concept itself, as well as its technological elements have been evolving over last twenty years. This evolution current role of content management in enterprises are presented in first two chapters of this paper. The third part is devoted to main components technologies used to create ECM platforms. The conclusion contains a brief analysis of ECM world market points to its future development trends. This paper is an introduction to discussion on problem of discovering new tools for system analysis design which can be used to implement ECM platforms in ir present form. ECM on map of enterprise information systems As regards information needs of economic organizations development of management information systems, since 1970s enterprises have been implementing MRP/ERP-class systems, which ensure planning control * Gartner a research advisory company founded in 1979 in United States of America. It specializes in strategic use of technologies technologies management. Gartner is currently present in 85 countries, has 6,100 employees, including 1,460 research analysts consultants.
2 ENTERPRISE CONTENT MANAGEMENT PLATFORMS 193 of ir activities as far as material, financial human resources are concerned. Systems belonging to this class support execution of organization s main processes in a consolidated, uniform working environment for all employees. The development of management methods such as Supply Chain Management (SCM), which allows for collaboration between supply chain partners by means of WANs, Internet, EDI, mobile devices automatic identification technology, forced opening of ERP-class systems to new e-business channels for performance of economic activities [MOLL05]. The rise of competitiveness on market, increasing number of data processing sources complexity of processes, brought about need to create dedicated tools for analysis, inference economic decision-making support Business Intelligence (BI) systems. It should be pointed out that ERP systems provide information services focused on enterprise s physical resources this is context within which data is stored in ir databases. It constitutes a great part of information resources, however, not whole of it. What remains are processes supporting fourth strategic enterprise resources, namely information. After being transformed into knowledge it becomes a decisive tool in rivalry on competition market. In order to determine which tools an economic organization will need to manage its information resources, one should examine how y are acquired, stored processed into knowledge which is n used by employees in processes execution decision-making. To specify se requirements it is advisable to refer to Japanese ory of knowledge management in an organization, which creates notions of explicit knowledge (that one can codify convey by means of formal systematized language) tacit knowledge (individual, context specific, difficult to formalize transfer) [NOTA00]. The authors of ory concentrated on demonstrating transformation between two aforementioned kinds of knowledge, which becomes motive force of organizational knowledge creation. The knowledge creation process has been divided into following stages: socialization, externalization, internalization combination. Within framework of this model one may indicate a few information components supporting respective stages: groupware, information repository management (in electronic non-electronic forms), management of web-based information publishing, workflow, automation of business processes, social communication.
3 194 Jan Trąbka The aforementioned set of tools provided in form of an integral information platform has now constituted itself in concept of ECM tools. The approach ordering information tools, which originates from knowledge management process, has also been described in [ZIEM07a] within context of information technologies in tacit knowledge management. The fact that ECM as a concept linking tools listed has not been mentioned re, points to its dynamic evolution growing popularity over last few years. For purpose of this paper author quotes definition of ECM published by Association for Information Image Management (AIIM), a global organization providing conceptual technological stards for tools used in an organization information management *. According to most recent definition Enterprise Content Management is strategies, methods tools used to capture, manage, store, preserve, deliver content documents related to organizational processes. ECM tools strategies allow management of an organization s unstructured information, wherever that information exists [AIIM14]. Pointing to place ECM systems take on map of enterprise information systems (Figure 1) one can find that ir working area covers management of mostly unstructured information, stored in electronic non-electronic form in any of enterprise s sectors. Thus, y complement ERP or structured data oriented operating systems. At same time, along with BI-class analytical systems, which support creation of operating strategic knowledge about an organization, ECM systems constitute basis for developing comprehensive tools for knowledge management in an organization. Enterprise Information Management (EIM) systems are one of se tools. Kampffmeyer [KAMP13] quotes following definition from Gartner: Enterprise Information Management is combination integration of ECM with BPM (Business Process Management) BI (Business Intelligence). The integration of information from various sources within an organization from outside of it belongs to corporate portals, also referred to as Enterprise Information Portals (EIP). These are defined by Ziemba [ZIEM07b] as follows: ( ) y are applications which grant organizations access to internal external information sources provide ir users with personalized, according to ir needs, information indispensable for decision-making. Corporate portals join systems which consolidate, manage, analyze distribute information within organization beyond its boundaries. The author mentions here constituent systems: Con- * AIIM founded in 1943, is a global, non-profit organization that provides independent research, education certification programs to information professionals. AIIM currently has 80,000 members.
4 ENTERPRISE CONTENT MANAGEMENT PLATFORMS 195 tentt Management System ( CMS), BI, dataa warehouse Doc cument Manage- ment System (DMS). Since, as has been already presented, ECM includes considerably exps CMS DMS components, one can assume it is first class of systems thatt is pillar of corporate portals development. Fig. 1. Enterprise information systems Source: Own elaboration. ECM systems are a collection of components whichh have ir own function- alities (e.g. a document repository managingg electronic document life cycle), how w- ever, y are not dedi icated to any specific functions or processes of an enterprise. It is by implementation that enterprises decide on process way in which selected components will be used. For this reason, in this paper, ECM platform has been char racterized as a set of tools for creating functionalities a give en organization needs. When analyzing examples of ECM platforms implementations one can indicate enterprise functional areas y most often support: office documents circu ulation with a central document repo ository, project management, quality processes man nagement (including ISO), companies capital groups documentation management, project contract management, budgeting, finan- cial documents circulation, payroll HR processes, IT services management (helpdesk), man nagement of intra anet, internet extranet websites.
5 196 Jan Trąbka The evolution of concepts of content ECM The problems with clear classification of content management tools result from evolution of concept s interpretation have been observed among publicists over last ten years. The evolution is connected with gradual expansion of meaning its range along with development of information technologies, especially Internet, as well as with needs of enterprises that se technologies are used by. Many authors, also Polish ones, just to mention Ćwiklicki [ĆWIK03] Adamczewski [ADAM07], have discussed etymology evolution of concept of content, which is reason why this paper presents solely technologies whose appearance substantially influenced current form of ECM platforms. At same time evolution presented shows gradual expansion of concept s range. The author s own idea of concept is proposed at end of this part of paper. Towards end of 1990s, along with development of internet technologies, concept of content was associated with what could be presented on a WWW site site s creation updating processes. Adamczewski [ADAM07] analyzing development of Content Management System (CMS) conception quotes following: Content management has been an urgent problem since time when various kinds of organizations institutions had to develop a formula for dealing with overload of information, as spreading presenting information were essential for ir functioning. What arouses commentators greatest interest is problem of publishing content on WWW sites it is this aspect of CM that has become primary subject of most of books on this area [ROCK03]. One can see strong emphasis put on stage of content storage distribution distribution by means of Internet. The conception of workflow systems was born in same time period, that is at end of 1990s [TRAB13]. Their role was to deal with circulation of documents, information tasks, so y concentrated on stage of content creation distribution inside of an organization, with a particular stress on electronic document as basic means for content storage. As workflow systems developed, following technologies were included as ir components: scanning, OCR, cataloguing services (dealing with document repositories), indexing, searching, XML. The last one mentioned allows to normalize send electronic documents between various information systems. Over last years we have been watching increasing role of social media defined as a set of internet mobile applications, which enable creation exchange of usergenerated content [KAHA10]. This set of applications consists of: blogs (Twit-
6 ENTERPRISE CONTENT MANAGEMENT PLATFORMS 197 ter), collaborative projects (Wikipedia), music-, photo- video-sharing services, so called content communities (YouTube), social networking sites (Facebook) as well as all sorts of instant messaging clients voice communication services (based on VoIP technology). In order to show significance of social media use in an enterprise, one should look at latter as at a community of employees which every day in a number of ways of communication, exchanges various content. The process of garing content using social media tools, aims not only at streamlining communication but also at creating essential organization knowledge bases. Currently, ECM platforms are tools combining above-mentioned technologies in order to support content s entire life cycle use it to create organization s knowledge. Concurrently, due to appearance of technologies described, one can distinctly see or forms of information processing being included in general concept of content. This relationship has been analyzed on example of ECM definition published updated by AIIM. The first AIIM definition published in 2005 [WIKI14] was: Enterprise content management is technology used to capture, manage, store, preserve, deliver content documents related to organizational processes. At that time, focus was mainly on electronic form of content, in particular electronic documents. The need to introduce records management, that is tracking archiving organization s sensitive information life cycle, forced widening perception of content in context of information stored in paper documents ( managing ir archives) as well as on or data storage media such as microfilms. In 2006 AIIM exped its official definition with following statement: ECM tools strategies allow management of an organization s unstructured information, wherever that information exists. Finally in 2010 previous statement was changed for: ECM covers management of information within entire scope of an enterprise wher that information is in form of a paper document, an electronic file, a database print stream, or even an . The present version of definition is quoted in chapter 2. Taking into account hirto discussion, this paper proposes a very broad understing of concept of content, namely as a collection of structured unstructured data, information knowledge available on data storage devices, that is databases records, documents, s, messages sent through social media or sound image recordings on traditional storage media, i.e. paper or microfilm. Metadata describing library attributes of above-mentioned repertory (e.g. authors, time of creation, versions, physical storage location in an organization, etc.) is an indis-
7 198 Jan Trąbka pensable element of concept of content. Content management covers content s entire life cycle, i.e. from moment it is acquired or created through archiving to destruction. ECM platforms operate on mainly unstructured content since structured content belongs to field of ERP, CRM, BI or industry-specific systems. The strategic goal of ECM platforms is to support knowledge resources creation process in an organization. The ECM platform functional components characteristics According to Gartner s analysts, ECM platform is a set of functions or applications used at each of stages of content life cycle [GART12]. The components work toger, however, y can be also used sold separately. The components defined by aforementioned authors are characterized as follows: Document management its basic function is to manage documents repository (including cataloguing categorizing), indexing (for advanced search), version control, security rules or library services. The component also includes content replication between repositories localized in different places within information resources of an enterprise, including local repositories stored on employees personal computers or mobile devices. Image-processing applications are used to process images (e.g. electronic copies of paper documents) from acquiring, through cataloguing archiving to using in company circulation of information. The component has two functions: it acquires document, in this case it is scanning software equipment, intelligent character recognition (OCR, HCR, ICR) form processing technology (OMR); function is realized by using native software or third party equipment software components, it can store images of scanned documents in repository as just anor type of content which may be used in process of document task circulation. Workflow/Business Process Management (BPM) are functions dealing with processes of circulation of information electronic documents, tasks assignment tracking of ir performance with parallel creation of audit trails for each of m. The minimum requirement is circulation accepting of document according to path. The more advanced tools are equipped with graphical interfaces to build workflow processes, which support also step-by-step parallel processes. To describe business
8 ENTERPRISE CONTENT MANAGEMENT PLATFORMS 199 processes many suppliers of ECM platforms support in ir solutions script languages stards, e.g. BPEL. Thanks to this technology platform users can use specialized software to model organization s processes, which will be n transferred to executed on ECM platform. Records management refers to realization of long-term policy of important information storage, irrespective of its form, be it electronic or traditional. The key function of se tools is to control records life cycle from time of ir acquisition through to ir planned disposal. What is important here are storage places, access rights as well as a complete access history including documents stored only in non-electronic form. The minimum requirement is control of business critical documents on basis of record retention schedule (data retention in telecommunications is policy of storing communication records, e.g. telephone calls, s etc.). Legal requirements for this component are determined by law of a given country. The most well-known legal regulations in this domain are: US Department of Defense Directive STD, Victorian Electronic Records Strategy (VERS) Model Requirements for Management of Electronic Records (MoReq2). MoReq was widely used in throughout European Union. Web Content Management (WCM) is a set of functionalities supporting users in Web-published content management. The basic requirement for this component is that content published must be stored in organization s central repository. The component includes functions of content creation by means of templates, distribution schedules workflow with additional elements for change management. The assumption is made that access to abovementioned functions is granted not only to www server administrators, but also to platform s non-technical users. Managing content published on intranet, extranet external public websites has become a serious problem in big organizations, so this area should be supported by WCM component. Social content includes functionalities of document sharing, collaboration on documents knowledge sharing within organizational units project teams. Creation of blogs wiki knowledge databases as well as support for online instant messaging clients teleconferencing is anor working area required for this component. According to Gartner s analysts it is social content including video files that is most dynamically developing category of new content in an enterprise. The name of component has been changed, as compared to previously published entry, from document collaboration to social content in order to include more recipients new kinds of content.
9 200 Jan Trąbka Extended components comprise of: digital asset management (DAM), document composition, e-forms, search content analytics, information archiving, management packaged application integration (integration with office suites, i.e. Microsoft Office or Open Office). ECM platform technical structure on example of Alfresco Alfresco platform is one of most dynamically developing ECM-class products. Its structure has been presented here to characterize technical architecture which is present in products available on market used to meet requirements of aforementioned above functional components. Alfresco is one of 22 most popular systems as ranked by Gartner s analysts in Magic Quadrant for ECM. It is only open-source product listed in report. The Alfresco platform has been built since 2005 is currently used by 1,300 enterprises in 180 countries (having important references in Pol). The Alfresco developer (Alfresco Software, Inc.) estimates that ir platform is used by 7 million business customers who process 4 billion documents [ALFR14]. The platform s popularity advantage over its competition are consequence of its open-source licensing model assumption that main system components are based on open stards, i.e. Java 1.6, Java Content Repository API, Lucene Text Search Engine, JBPM many more [SHCB09]. Alfresco is available for Windows, Linux Mac. It can use open-source commercial relational databases, i.e. MySQL, PostgreSQL, Oracle MS SQL. The scalable architecture of product is based on various application servers, such as JBoss Application Server or Apache Tomcat. The product is compatible with all of most popular web browsers. Its users can also use a mobile client. Figure 2 presents main technological components of Alfresco platform. Below will be characterized four most important ones: Repository, Share, Surf newest one Activity.
10 ENTERPRISE CONTENT MANAGEMENT PLATFORMS 201 Fig. 2. Alfresco platform architecture Source: [SHCB09]. Alfresco Repository is basic component of platform, responsible for conten storage. Electronic conten is stored simu ultaneously in two locations. The original content is stored in all kinds of multimedia files in a file system specially created for this purpose. Metadata describing con nten is stored in a relational database (RDMS). Rep positories provide content services for or platform components, such as contentt storage or import, content classifica- tion, security on content objects, cont trol through conten check-in check-out, control mechanism imp plemented in Alfresco covers con ntent, its attri ibutes modi i- fications, operates on a single object level as well as hierarchical catalogue structures (this solution combines traditional approach used in RDM MS various file syst tems). The secu urity mechanism also provides a fulll access aud it for each of stored objects. The Repository architects took into consideration fact that it would be central location for content storage for whole en- content query services to content applications. The access
11 202 Jan Trąbka terprise, i.e. inte ernal IT systems as well as external customers partners of organization. Figure 3 presents central place taken by component in information structure of an organization. As far as content exchange between systems repositories is concerned, Alfresco uses latest open JSR-170 Javaa stardd interface. The supplier presented was first to introduce Micro- soft Office Sha arepoint Protocol supp port, which enabled users to share simultaneously work on MS Office documents stored in Alfresco Repository. Fig 3. Diagram of Alfresco Repository relations to or systems Source: [SHCB09]. Repository provides a com mplete collection of library services such as check- in check-out, vers sion control, auditing information, streaking. User can define library serv vices to be executed automatically, based on business rules. The component is equipped with an efficient mech hanism of full text indexing categorizing based on Luc cenee 2..1 Text Search Engine technology. Indexing is perf formed automatically after each upload of any electronic document. The platform has internal OCR mechanism but it can also work with external tool ls like e.g. ABBYY. Alfresco Share is a collaborative contentt management component. Alfresco Share simplifies capturing, sharing, retrieval of information acro oss vir- tual (project or units) teams. The com mponent allows to createe project topical
13 204 Jan Trąbka survey show that in 2017 market value will reach as much as $9.3 billion. These results allow to calculate that ECM market will grow at an average annual rate of 16%. When compared to or areas of IT market, this very high growth rate confirms sis that ECM platforms will be a dominant technology implemented by enterprises in coming years. References [ADAM07] Adamczewski T.: Systemy zarządzania treścią. In: Strategie i modele gospodarki elektronicznej. C. Olszak, E. Ziemba (eds.). WN PWN, Warszawa [AIIM14] AIIM: What Is Enterprise Content Management (ECM)? AIIM, [access: ]. [ALFR14] Alfresco Software, Inc.: About Alfresco, [access: ]. [ĆWIK03] Ćwiklicki M.: Koncepcja zarządzania elektronicznymi zasobami informacyjnymi w przedsiębiorstwie. Zeszyty Naukowe Akademii Ekonomicznej (obecnie Uniwersytetu Ekonomicznego) w Krakowie nr 616, Kraków [GART12] Gartner Analysts: M. Gilbert, K. Shegda, K. Chin, G. Tay, H. Koehler Kruener: Magic Quadrant for Enterprise Content Management 2012, Gartner Inc., Quadrant-ECM_ pdf, 2012 [access: ]. [KAHA10] Kaplan M., Haenlein M.: Users of World, Unite! The Challenges Opportunities of Social Media. Business Horizons 2010, 53 (1), pp [KAMP13] Kampffmeyer U.: EIM Enterprise Information Management. PROJECT CONSULT Unternehmensberatung GmbH, files/eim-kampffmeyer-en.pdf, Hamburg 2013 [access: ]. [MOLL05] Moller C.: ERP II a Conceptual Framework for Next-generation Enterprise Systems? Journal of Enterprise Information Management 2005, 18 (4), pp [NOTA00] Nonaka I., Takeuchi H.: Kreowanie wiedzy w organizacji. Jak spółki japońskie dynamizują procesy innowacyjne. POLTEXT, Warszawa [RADI13] Radicati S., Yamasaki T.: Enterprise Content Management Market Content-Management-Market Executive-Summary.pdf [access: ]. [ROCK03] Rockley A., Kostur P., Manning S.: Managing Enterprise Content: A Unified Content Strategy. New Riders Publishing, 2003.
14 ENTERPRISE CONTENT MANAGEMENT PLATFORMS 205 [SHCB09] Shariff M., Choudhary V., Bhari A., Majmudar P.: Alfresco 3 Enterprise Content Management Implementation. Packt Publishing, Birmingham [TRAB13] Trąbka J.: Specific Analytical Perspectives in Modelling of Workflow Systems. Zeszyty Naukowe Uniwersytetu Ekonomicznego nr 153, Katowice [WIKI14] Wikipedia, Enterprise content management: Enterprise_content_management [access: ]. [ZIEM07a] Ziemba E.: Technologie informatyczne w zarządzaniu wiedzą niejawną. In: Strategie i modele gospodarki elektronicznej. C. Olszak, E. Ziemba (eds.). WN PWN, Warszawa [ZIEM07b] Ziemba E.: Portale korporacyjne. In: Strategie i modele gospodarki elektronicznej. C. Olszak, E. Ziemba (eds.). WN PWN, Warszawa PLATFORMY ENTERPRISE CONTENT MANAGEMENT AKTUALIZACJA KONCEPCJI, ROLA W ORGANIZACJI I GŁÓWNE TECHNOLOGIE Streszczenie Koncepcja zarządzania zasobami informacyjnymi przedsiębiorstwa (Enterprise Content Management, ECM), a także technologie z nią związane zmieniły się w okresie ostatnich 20 lat. Ta ewolucja i aktualna rola zarządzania zasobami informacyjnymi w przedsiębiorstwach jest przedstawiona w dwóch pierwszych rozdziałach artykułu. Trzeci rozdział jest poświęcony głównym komponentom i technologiom stosowanym dla tworzenia platform ECM. W artykule umieszczono krótką analizę światowego rynku systemów ECM i wskazano tendencje przyszłego rozwoju. Jest on wprowadzeniem do dyskusji na temat nowych narzędzi dla analizy systemów i projektowania, które mogą być użyte dla wdrażania platform ECM.
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