Transformação dos negócios com o uso de vídeo. Ricardo Ogata Business Manager 02 de Julho

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1 Transformação dos negócios com o uso de vídeo Ricardo Ogata Business Manager 02 de Julho

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3 Benefit Use Case Adoption Business Transformation Curve In person Pervasive Collaborative Time Teams Connected Face-to-face interactivity for meetings or team execution Individuals Connected Enhanced personal presence in the office, home or on the road Business Transformation In-person collaboration to improve Business Processes & Customer Relations Reduce Travel Costs Increase Productivity Shorten Time to Market Accelerate Sales Cycle

4 What do you think? Is an In-Person Communication relevant in Business?

5 In-Person Matters Business leaders are unanimous in agreeing that in-person communication is more effective, powerful, and conductive to success: believe in-person collaboration is critical. felt they were better understood after in-person encounters. Source: The Economist Intelligence Unit Survey to 862 business leaders

6 TOP Motivations to Meet In-Person The TOP THREE MOTIVATIONS among customers, partners, and colleagues for in-person interactions included: Resolving major problems more efficiently. 2 Generating long-term relationships. 3 Resolving a problem or creating an opportunity quickly. Source: The Economist Intelligence Unit Survey to 862 business leaders

7 Business Processes MOST Critical for In-Person Executives believe in-person collaboration is critical for more than 50% of key strategic and tactical business processes when engaging with colleagues, customers, or partners. PROCESSES WITH HIGH NEED FOR IN- PERSON Project kick-offs/initial meetings Brainstorming new ideas or innovations Managing problems with many others Crisis management Coaching team members PROCESSES WITH A NEED FOR IN-PERSON: Contract Renewals Strategic Planning or discussion Meeting New Clients Co-Development of Project Plans Contract agreements or expansion Source: The Economist Intelligence Unit Survey to 862 business leaders

8 What is the reality? Yet, today over 60 PERCENT of communications are non-real-time. Video has a Higher Impact than, , Phone or just Web Conferencing Source: The Economist Intelligence Unit Survey to 862 business leaders

9 What if... You use Video to replicate the In-Person experience?

10 Benefits of Video Technologies Use Video and TelePresence to enhance FIVE Essential Areas of Your Organization Build Customer Relationships B2B Reduce Costs Accelerate Innovation Optimize Operations Find Talent and Maximize Employee Satisfaction v v v v v Enhance Customer Intimacy Expand Market Reach Video saves time. Video saves money Improve Market Responsivenes s Accelerate Decisions Increase Productivity Extend Knowledge Extend Recruiting Reach Maximize employee potential Source: Cisco White Paper - Five Business Essentials

11 So... Adoption is key! What to do to increase Video Adoption?

12 Adoption Barriers Factors that contribute to the low utilization rate of Video Conferencing Systems : People who use Videoconferencing infrequently, find the systems hard to use, non-intuitive and generally intimidating Managers who had meetings delayed or interrupted by connection difficulties, dropped calls, or poor audio quality are reluctant to use Videoconference again. When more than 3 people are in a conference room on a video system, the images displayed on the far end are such that the faces are too small. Hence, the ability to check body language and sometimes even to perceive who is speaking is totally missing. Many video systems are installed in general purpose meeting rooms. When these rooms are being used for other meetings, Videoconference is not available for others. Source: WineHouse Report 2008

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14 Solutions to Adoption Barriers When deploying a Video Solution, keep in mind: Easy to Use! Avoid Remote Controls Don t forget about the Network User Experience! User Enablement! Automatization: Scheduling, VMR, Desktop Video WineHouse Report Telepresence vs VideoConf 2008

15 Video Codec Board Display Remote Control Mic What do you think?

16 Ceiling Mic Second Screen For Content Main Camera Video Codec Secondary Camera Touch Panel Brainstorming/Tacticals Video Room Powered by C Series Remote Location

17 Strategic Meetings Video Room Powered by TX Series - Immersive

18 What if... Users are interested in the Power of Video at their desktops or mobile?

19 V Mobile Worker Account Manager Home, office, customer locations Smartphone, laptop, tablet Information Worker Financial Analyst Office, Laptop, desktop IP phone, personal smartphone Executive VP of Marketing Home, office, frequent travel Smartphone, laptop, tablet, desktop telepresence Visual Collaboration Deskless Worker Factory Supervisor Shop floor, rotating shifts Virtual desktop on shared system, company-issue wireless IP phone and tablet Contact Center Contact Center Agent Shared office space, rotating shifts Virtual desktop on shared system, desktop IP phone

20 Experience TelePresence Group Systems Personal TelePresence Integrated Fully-Immersive Room Systems NEW Multipurpose Room Systems Entry-Level Desktop Video Endpoints Advanced Collaboration Experience Endpoints Cisco Jabber TelePresence Desktop Systems Audio & Video Fidelity

21 Now, How to Get Started?

22 How to get Started with Video & TelePresence FOUR STEPS to Understanding the Possibilities of Video for your Organization Identify: Uses for Video Collaboration Identify your uses and benefits for Video Collaboration Identify target Users Consider: Executives: Conduct board meetings without travel costs Sales and Marketing: Provide customers with access to centralized expertise Human Resources: Bring groups together for face-to-face training R&D: Get real-time feedback from suppliers and customers Finance: Extend expert financial services to customers in remote branch offices Public Sector: Coordinate action with national, state, and local agencies Healthcare: Provide remote diagnostics from rural to urban centers & Connect medical professionals for face-to-face mentoring and consultation Education: Collaborate with other campuses or educational institutions in real time & Extend classes to students in rural or remote areas Source: Cisco White Paper: How to Get Started with TelePresence

23 How to get Started with Video & TelePresence FOUR STEPS to Understanding the Possibilities of Video for your Organization 2 Build: A Business Case See How Video Can Pay for itself: Calculate your current expenditures for activities that you would like to replace with Video. Consider: How many people travel to meetings? What are travel costs? How could staff use their time more effectively? How long does it take to bring a product to market? Complete a consulting engagement? Hire a new employee? Repair a problem? How could training sessions be consolidated? How can employees, partners, and customers make decisions faster or find a subject-matter expert? Each time you replace a practice with video collaboration, you gain the opportunity to measure your return on investment (ROI). Source: Cisco White Paper: How to Get Started with TelePresence

24 How to get Started with Video & TelePresence 3 Select: FOUR STEPS to Understanding the Possibilities of Video for your Organization The Right Equipment, Vendor, and Deployment Model See How Video Collaboration Fits Your Needs Consider: Call Reliability and Quality: How clear is the image at the bandwidth your will use? State-of-the-Art Technology: Is there an innovative design that provides latest clarity and functions? Ease of Use: Are the menu, phone books ad user interface clear and enough for anyone in your organization to follow? Integration: Is it standards-based for interoperability with Third-Party video units? Value: Can you upgrade software to add features as technology develops and your adoption grows? Standards and Compatibility: Be sure to choose a standards-base solution to simplify expansion and integrations with other video technologies later Source: Cisco White Paper: How to Get Started with TelePresence

25 How to get Started with Video & TelePresence 4 Select: FOUR STEPS to Understanding the Possibilities of Video for your Organization Your Network If you already have an IP network in place for voice, a natural next step may be to deploy video over IP. Consider: Whom do you plan to call? Internal sites only, or others not owned by your company? How widely available is the desired network? Check which networks are available in the geographic areas where your company operates. What are the costs associated with the network? How reliable is the network? How much bandwidth will you require? You may wish to restrict the bandwidth for certain users or applications. Are you operating in a unified communications environment? If so, make sure that there is adequate bandwidth capacity. Source: Cisco White Paper: How to Get Started with TelePresence

26 One last word... Architecture Matters

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29 Video Experiences Intelligent Contact Routing Active Collaboration Room Virtual Teams On-the-Go Office Communications Streamlined Workflows Expert On Demand Financial Expert HD Recording Studio Virtual Meetings Lobby Ambassador Training & Education Intercompany Supplier Collaboration Events Classroom of the Future

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