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1 azam Premium b2b communications Exclusive reduced advertising rates marketing is one of the most powerful marketing tools around. According to a Direct Marketing Association survey, marketing generated a return of for every pound spent that s a 4,600% return on investment! Azam Marketing has developed a reputation based on results, and enable advertisers to promote their services to subscribers of some of the UK s premium corporate brands. In our nearly two decades of experience in the industry we have carried out marketing services and delivered leads for the likes of Lloyds TSB, Bentley, Regus, Citibank and HSBC. Tailored strategies Selection of client portfolio: You will be allocated to one of our experienced Account Managers to guide you through the process. We will assess your target audience, creative offering and required exposure. We can then develop a campaign to suit your needs, optimising and scheduling delivery, before post campaign analysis: Account Manager Assignment Campaign aims and target audience Current creative analysis / new creative brief Data selection & volume Creative testing rendering, inbox delivery, subject line & spam scoring Dispatch schedule agreed Campaign broadcast Tracking & reporting delivery rate, opens & click-throughs (total & unique) Post-campaign analysis Why azam marketing? Target specific capabilities 100% opt-in and anti-spam compliant data Contacts with a high affinity to online purchasing Support available 20 hours a day, 365 days a year In-house bespoke design service Nearly two decades of digital expertise Recession beating reductions

2 Lists & Rates uk online business data Highly segmented business sector profiles 1,955,252 Segmentation Our data consists of a high level of premium business profiling with comprehensive information on business sector and type. Segmentation criteria include the following and more: Rates We generate hundreds of thousands of pounds a month in sales for businesses, including some of the UK s biggest brands. Postal address Base rental: 6/$10 CPM* Job Role Targeted rental: 14/$20 CPM* SIC Section / SIC 2 Division / SIC 4 Division Minimum order value: 850/$1,450 Employee Band *Discounts are available for first time and large volume orders. Fleet Vehicle Band Turnover Some B2B records are also available for purchase Gender - contact us for details. auto trader site data autotrader.co.uk 1.2m Segmentation The demographic profiling of Auto Trader s online audience is as below: Rate card We generate hundreds of thousands of pounds a month in sales for businesses, including some of the UK s biggest brands. postal address age Base rental: 10/$16 CPM* gender Targeted rental: 14/$20 CPM* car make Minimum order value: 850/$1350 car model car colour *Discounts are available for large orders and those from first time advertisers for a limited period. See offers below.

3 Key Targeting Who do you need to contact? Target senior decision makers most likely to have control of departmental budgets TOTAL 359,757 Senior Decision Maker 232,215 General Management 38,613 Financial Management 25,737 IT Management 14,441 Sales Management 12,049 Office Management 9,623 Marketing Management 7,027 Academia 6,304 HR Management 5,474 Operations Management 1,908 Purchasing Management 1,774 Where are they? Choose businesses by major sector industry codes TOTAL 398,146 Manufacturing 67,539 Real Estate 54,160 Wholesale & Retails 45,485 Social & Personal Services 35,342 Education 23,891 Construction 23,259 Transport 18,886 Finance 14,063

4 What is the size of the business? Choose businesses by employee band TOTAL 450,315 A:1-5 99,231 D: ,135 C: ,319 E: ,038 B:6-9 48,321 F: ,707 G: ,617 K: ,606 I: ,803 H: ,394 J: ,144 How much are they worth? Choose businesses by annual turnover TOTAL 375,617 G:2.1M-5M 75,594 C:201k-500k 45,133 N:100M+ 41,115 B:101k-200k 32,094 E:751k-1M 30,448 K:21M-50M 26,802 A:1-100k 24,866 J:11M-20M 24,507 I:7.6M-10M 20,412

5 Geographical distribution Target selections by geographical region, postal code or county. Regional Breakdown: County Breakdown:

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7 SIC Codes Target specific groups of businesses using SIC codes. These are Standard Industrial Classification codes set by the Government for all areas of industry and are widely recognised as industry standard. SIC4 Code SIC Description Count 7412 Accounting, book-keeping and auditing activities; tax consultancy Activities auxiliary to financial intermediation n.e.c Activities auxiliary to insurance and pension funding Activities of business and employers organizations Activities of other membership organizations n.e.c Activities of other transport agencies Activities of political organizations Activities of professional organizations Activities of religious organizations Activities of travel agencies and tour operators; tourist assistance activities n.e.c Administration of financial markets Adult and other education n.e.c Advertising Agents involved in the sale of a variety of goods Agents involved in the sale of machinery, industrial equipment, ships and aircraft Agents involved in the sale of timber and building materials Agents specialising in the sale of particular products or ranges of products n.e.c Agricultural service activities Architectural and engineering activities and related technical consultancy Artistic and literary creation and interpretation Bars Building and repairing of pleasure and sporting boats Building and repairing of ships Business and management consultancy activities Buying and selling of own real estate Call Centre Activities Camping sites, including caravan sites Cargo handling Catering Collection, purification and distribution of water Companies House: NTC Composition and plate-making Construction of highways, roads, airfields and sport facilities Cotton-type weaving Courier activities other than national post activities Data processing Database activities Demolition and wrecking of buildings; earth moving Dental practice activities Development and selling of real estate Dispensing chemists Driving school activities Erection of roof covering and frames Extraction of crude petroleum and natural gas Extra-territorial organizations and bodies Fair and amusement park activities Fire service activities Floor and wall covering Foreign affairs Forestry and logging related service activities Freight transport by road Funeral and related activities General (overall) public service activities General construction of buildings and civil engineering works 14845

8 SIC4 Code SIC Description Count 2852 General mechanical engineering General secondary education Growing of cereals and other crops n.e.c Growing of crops combined with farming of animals (mixed farming) Growing of vegetables, horticultural specialities and nursery products Hairdressing and other beauty treatment Hardware consultancy Higher education Hospital activities Hotels and motels Hotels and motels, with restaurant Industrial cleaning Installation of electrical wiring and fittings Insulation work activities Investigation and security activities Joinery installation Labour recruitment and provision of personnel Legal activities Letting of own property Library and archives activities Life insurance Maintenance and repair of motor vehicles Maintenance and repair of office, accounting and computing machinery Management activities of holding companies Management of real estate on a fee or contract basis Manufacture of aircraft and spacecraft Manufacture of basic iron and steel and of ferro-alloys (ECSC) Manufacture of basic pharmaceutical products Manufacture of beer Manufacture of bodies (coachwork) for motor vehicles; manufacture of trailers and semi-trailers Manufacture of bread; manufacture of fresh pastry goods and cakes Manufacture of builders' carpentry and joinery Manufacture of builders' carpentry and joinery of metal Manufacture of builders' ware of plastic Manufacture of chairs and seats Manufacture of cocoa, chocolate and sugar confectionery Manufacture of computers and other information processing equipment Manufacture of corrugated paper and paperboard and of containers of paper and paperboard Manufacture of electric domestic appliances Manufacture of electric motors, generators and transformers Manufacture of electricity distribution and control apparatus Manufacture of electronic valves and tubes and other electronic components Manufacture of fasteners, screw machine products, chain and springs Manufacture of games and toys Manufacture of homogenized food preparations and dietetic food Manufacture of industrial process control equipment Manufacture of instruments and appliances for measuring Manufacture of jewellery and related articles n.e.c Manufacture of lifting and handling equipment Manufacture of lighting equipment and electric lamps Manufacture of luggage, handbags and the like, saddlery and harness Manufacture of machinery for food, beverage and tobacco processing Manufacture of made-up textile articles, except apparel Manufacture of medical and surgical equipment and orthopaedic appliances Manufacture of metal structures and parts of structures Manufacture of motor vehicles Manufacture of non-domestic cooling and ventilation equipment Manufacture of office machinery Manufacture of other agricultural and forestry machinery 544

9 SIC4 Code SIC Description Count 2125 Manufacture of other articles of paper and paperboard n.e.c Manufacture of other chemical products n.e.c Manufacture of other electrical equipment n.e.c Manufacture of other fabricated metal products n.e.c Manufacture of other food products n.e.c Manufacture of other furniture Manufacture of other general purpose machinery n.e.c Manufacture of other inorganic basic chemicals Manufacture of other non-metallic mineral products n.e.c Manufacture of other office and shop furniture Manufacture of other outerwear Manufacture of other plastic products Manufacture of other products of wood Manufacture of other rubber products Manufacture of other special purpose machinery n.e.c Manufacture of other wearing apparel and accessories n.e.c Manufacture of paints, varnishes and similar coatings, printing ink and mastics Manufacture of paper stationery Manufacture of parts and accessories for motor vehicles and their engines Manufacture of pharmaceutical preparations Manufacture of plastic packing goods Manufacture of plastics in primary forms Manufacture of prepared unrecorded media Manufacture of pumps and compressors Manufacture of refined petroleum products Manufacture of soap and detergents, cleaning and polishing preparations Manufacture of sports goods Manufacture of television and radio receivers, sound or video recording Manufacture of television and radio transmitters for line telephony and line telegraphy Manufacture of tools Manufacture of wire products Market research and public opinion polling Medical practice activities Motion picture and video production Museums activities and preservation of historical sites and buildings National post activities Non-life insurance Non-specialised wholesale of food, beverages and tobacco Operation of arts facilities Operation of sports arenas and stadiums Other activities related to printing Other building completion Other building installation Other business activities n.e.c Other business activities not elsewhere classified Other computer related activities Other construction work involving special trades Other credit granting Other entertainment activities n.e.c Other financial intermediation n.e.c Other human health activities Other manufacturing n.e.c Other monetary intermediation Other non-store retail sale Other passenger land transport Other provision of lodgings n.e.c Other publishing Other recreational activities n.e.c Other retail sale in non-specialised stores Other retail sale in specialised stores Other retail sale of food, beverages and tobacco in specialised stores 673

10 SIC4 Code SIC Description Count 6021 Other scheduled passenger land transport Other service activities n.e.c Other software consultancy and supply Other sporting activities Other supporting air transport activities Other supporting land transport activities Other supporting water transport activities Other wholesale Packaging activities Painting and glazing Photographic activities Physical well-being activities Plumbing Primary education Printing n.e.c Processing and preserving of fruit and vegetables n.e.c Production and preserving of poultry meat Production of meat and poultry meat products Public security, law and order activities Publishing of books Publishing of journals and periodicals Publishing of newspapers Publishing of software Radio and television activities Real estate agencies Regulation of and contribution to more efficient operation of business Regulation of the activities of agencies that provide health care, education, cultural services Renting of automobiles Renting of construction and civil engineering machinery and equipment Renting of construction or demolition equipment with operator Renting of other machinery and equipment n.e.c Renting of personal and household goods n.e.c Repair n.e.c Reproduction of computer media Research and experimental development on natural sciences and engineering Restaurants Retail sale in non-specialised stores with food, beverages or tobacco predominating Retail sale of alcoholic and other beverages Retail sale of automotive fuel Retail sale of books, newspapers and stationery Retail sale of clothing Retail sale of electrical household appliances and radio and television goods Retail sale of footwear and leather goods Retail sale of furniture, lighting equipment and household articles n.e.c Retail sale of hardware, paints and glass Retail sale of medical and orthopaedic goods Retail sale of second-hand goods in stores Retail sale via mail order houses Retail sale via stalls and markets Sale of motor vehicle parts and accessories Sale of motor vehicles Sale, maintenance and repair of motorcycles and related parts and accessories Sawmilling and planning of wood; impregnation of wood Scheduled air transport Sea and coastal water transport Secretarial and translation activities Security broking and fund management Service activities incidental to oil and gas extraction, excluding surveying Social work activities with accommodation Social work activities without accommodation Software consultancy and supply 6176

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13 Partner network Please contact Azam for our consumer data brochure. Additional reach for b2b and b2c opt-in recipients is also available through our UK and international partner network. Creative design creative may be provided by the advertiser, or can be developed by our design team at the discounted rate of 395 for a standard creative and 495 for a bespoke solution*. Our in-house award winning design team can take you through a comprehensive design brief to optimise the creative in terms of content requirements, deliverability and results. *Discounts are also available for bulk creative orders. Contact us If you are interested in receiving leads and sales from our premium databases, please contact our Director of Marketing Operations, Rana Hussain. His address is rana [at] azam.net and you may speak to him on +44 (0)

email marketing @ azam

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