Dematurity, Disruption, and Re-definition in the IoT Era

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1 Dematurity, Disruption, and Re-definition in the IoT Era Victor Abelairas Business Development Wind River 2015 Wind River. All Rights Reserved.

2 IoT in 2015 : The Peak of Inflated Expectations We are here Are you ready to ride the wave? Wind River. All Rights Reserved.

3 Disruptive Use Cases Predictive Maintenance From Asset Selling to Operating Leasing Real-time Analytics Wind River. All Rights Reserved.

4 Option 1 Investment and Economic Value By 2020, manufacturers will spend $267B on IoT and use 1B IoT devices Wind River. All Rights Reserved.

5 Option 2 Investment and Economic Value By 2020, Manufacturers will Spend $267B on IoT and Use 1B IoT Devices Wind River. All Rights Reserved.

6 How Old Industries Become Young Again New Regulations New Customer Habits New Lateral Competition New Means of Distribution New Production Technologies Source: How Old Industries Become Young Again, PWC August Wind River. All Rights Reserved.

7 New Regulation How will regulation shape the future of autonomous vehicles? Wind River. All Rights Reserved.

8 And how many industries will it impact? Wind River. All Rights Reserved.

9 New Customer Habits Yielding new business models 2015 Wind River. All Rights Reserved.

10 New Lateral Competition A new type of competitor appears Wind River. All Rights Reserved.

11 Offering a completely different way to solve a problem Wind River. All Rights Reserved.

12 New Production Technologies Crossing a threshold of effectiveness and cost efficiency Wind River. All Rights Reserved.

13 Changing the way an established business produces its core product Wind River. All Rights Reserved.

14 New Means of Distribution Seemingly small adjustments can have a huge impact Wind River. All Rights Reserved.

15 BIG DATA 3D Printing Energy Storage Current Trends Crowd Funding Cloud Analytics Farm2Fork Internet of Things Distributed Energy Demand Response Wind River. All Rights Reserved.

16 Over-Arching Themes Re-Defining Optimization Supply / production is closer to the point of demand / consumption Introduction of new efficiencies Positive shifts OpEx and CapEx New Transformational Models Access to new revenue streams Transitional strategies that evolve with technology Shifts in value creation and value capture Wind River. All Rights Reserved.

17 Distributed Energy at Point of Consumption Wind River. All Rights Reserved.

18 3D printers used to produce engine components Wind River. All Rights Reserved.

19 Over-Arching Themes Re-Defining Optimization Supply / production is closer to the point of demand / consumption Introduction of new efficiencies Positive shifts OpEx and CapEx New Transformational Models Access to new revenue streams Transitional strategies that evolve with technology Shifts in value creation and value capture Wind River. All Rights Reserved.

20 Electric vehicles or energy management? Wind River. All Rights Reserved.

21 Wind River. All Rights Reserved. A dispatch management platform or an autonomous vehicle company?

22 What Can We Expect? It s not only technology or business models that are changing the entire marketplace is innovating Shorter spurts of competitive advantage Lower barriers to entry The definition of scale has changed New kinds of organizations will emerge Change will continue at an accelerated pace Threat of Substitutes Products / Services Bargaining Power of Suppliers Bargaining Power of Customers Threat of Established Rivals Threat of New Entrants Wind River. All Rights Reserved.

23 Wind River. All Rights Reserved. What is WIND RIVER doing about it?

24 Wind River Helix is our comprehensive portfolio of software solutions for addressing the system-level challenges and opportunities of IoT Wind River. All Rights Reserved.

25 Wind River Portfolio Applied to IoT Topology SENSORS/ ACTUATORS DEVICES/ MACHINES GATEWAYS NETWORKS CLOUDS VxWorks, Microkernel Profile Wind River Simics* IoT Application Development Tools* VxWorks Technology and Market Profiles Wind River Linux Technology and Market Profiles Certification Products ARP w/ McAfee: Lake Havasu City Wind River Intelligent Device Platform XT IoT Application Development Tools ARP w/ Intel and McAfee: Moon Island Wind River Titanium Server Titanium Cloud Partner Ecosystem Open Stack Carrier Grade Telco Management Carrier Grade Linux Accelerated vswitch Wind River Edge Management System API Management *Apply at every node of the topology Wind River. All Rights Reserved.

26 Wind River Helix: System-Level Solutions for the Internet of Things (IoT) Intelligent Connected Devices Safe & Secure Operating Systems Real-time Virtualization Connectivity Agents Failsafe Networking Environments Infrastructure Platforms Orchestration Network Services Data and App Management Edge Management API Management Analytics Product Lifecycle System Simulation IoT App Development Tools DEVICES NETWORKS CLOUDS Wind River. All Rights Reserved.

27 IoT: Secure Edge-to-Enterprise and Back Again DEVICES GATEWAYS NETWORKS CLOUDS Wind River. All Rights Reserved.

28 IoT: Secure Edge-to-Enterprise and Back Again DEVICES GATEWAYS NETWORKS CLOUDS ERP CRM SERVICE CLOUD MARKETING CLOUD CONNECTED ASSETS ON-PREMISE CLOUD CUSTOMER PREMISE BUSINESS INTELLIGENCE Wind River. All Rights Reserved.

29 Value Creation: Occurs in Three Phases of IoT MANUFACTURE INTEGRATION OPERATION ERP MARKETING CLOUD CRM SERVICE CLOUD Wind River. All Rights Reserved.

30 Internet of Things Topology and Wind River Helix Solution Elements Splunk Box Git Google Sales Force Device Management App Development System Simulation Software Defined Factory Sensors and Control Devices Gateway Cloud Host Platform Wind River. All Rights Reserved.

31 The CHALLENGE we all face Wind River. All Rights Reserved.

32 Thank You 2015 Wind River. All Rights Reserved.

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