Deloitte (2011). Global Powers of Retailing. Derbaix, C. (1997). Analyse du comportement du consommateur. Notes de cours. Mons: FUCAM.

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1 B 1 Bibliografia A.T. Kearney Inc. (2002). Globalization s Last Hurrah? ATKearney/Foreign Policy Magazine Globalization Index, gennaio-febbraio. Aaker, D.A. (1991). Managing Brand Equity. New York: The Free Press. Aaker, D.A. (1996). Managing Strong Brands. New York: The Free Press. Aaker, D.A. (2004). Brand Portfolio Strategy. New York: The Free Press. Aaker, D.A. e Day, J.S. (1980). Marketing Research. New York: John Wiley & Sons, seconda edizione. Aaker, D.A. e Joachimsthaller, E. (2000). Brand Leadership. New York: The Free Press. Abbott, L. (1955). Quality and Competition. New York: John Wiley & Sons. Abell, D.F. (1980). Defining the Business: The Starting Point of Strategic Planning. Englewood Cliffs NJ: Prentice Hall. Abell, D.F. e Hammond, J.S. (1979). Strategic Market Planning. Englewood Cliffs NJ: Prentice Hall. Abernathy, A.M. e Frank, G.R. (1996). The Information Content of Advertising: A Meta-analysis. Journal of Advertising, 25, 2, pp Abernathy, W. e Wayne, K. (1974). Limit of the Learning Curve. Harvard Business Review, 52, 5, pp Addis, M. (2005). L esperienza di consumo. Analisi e prospettive di marketing. Milano: Pearson Education. Adler, L. (1979). To Learn What s on the Consumers Mind, Try Focus Group Interviews. Sales and Marketing Management, pp Alchian, A. e Demsetz, H. (1972). Production, Information Costs and Economic Organization. American Economic Review, 62, 5, pp Alderson, W. (1957). Marketing Behaviour and Executive Action. Homewood IL: R.D. Irwin, Inc. Alexander, M. e Korine, H. (2008). When you shouldn t go global. Harvard Business Review, dicembre, pp Ambler, T. (2000). Marketing Metrics. Business Strategy Review, 11, 2, pp Ambler, T. (2003). Marketing and the Bottom Line. London: FT Prentice Hall, seconda edizione. Ancarani, F. e Costabile, M. (2009). Concorrenza ibrida. Convergenza, tecnologie, esperienze di consumo. Milano: Pearson-Finantial Times. Anderson, E.W., Fornell, C. e Mazvancheryl, S.K. (2004). Customer satisfaction and shareholder value. Journal of Marketing, 68, ottobre, pp Andrews, K.R. (1987). The Concept of Corporate Strategy. Homewood IL: R.D. Irwin. Ansoff, H.I. (1965). Corporate Strategy. New York: McGraw Hill. Ansoff, H.I. (1984). Implanting Strategic Management. Englewood Cliffs NJ: Prentice Hall. Arrow, K.J. (1973). Social responsibility and economic efficiency. Public Policy, 21, pp Ariely, D. (2008). Prevedibilmente irrazionale. Milano: Rizzoli. Artus, P. e Virard, M.P. (2009). Le capitalisme est en train de s auto-détruire. Paris: la Découverte. Assmus, G., Farley, J.V. e Lehmann, D.R. (1984). How Advertising Affects Sales Meta-Analysis of Econometric Results. Journal of Marketing Research, 21, 1, pp Ataman, B., van Heerde, H.J. e Mela, C.F. (2010). The Long-Term Effect of Marketing Strategy on Brand Performance. Journal of Marketing Research, 47, 5, pp Attali, J. e Guillaume, M. (1974). L anti-èconomique. Paris: Presses Universitaires de France. Aufreiter, N.A., Lawver, T.L. e Lum, C.D. (2000). A new way to market. McKinsey Quarterly, 2, pp Augustine, N.R. (1995). Managing the Crisis you Tried to Prevent. Harvard Business Review, 73, 6, pp Ayres, R.U. (1989). Technology and Environment. Washington DC: National Academy of Sciences. Bagozzi, R.P. (1979). Toward a Formal Theory of Marketing Exchanges, in O.C. Ferrell, S.W. Brown e C.W. Lamb, Jr. (a cura di), Conceptual and Theoretical Developments in Marketing. Chicago IL: American Marketing Association. Bain & Company Newsletter (2004). Interview of Guus Hoefloot, CEO of Heilmans. settembre-ottobre. Bain Survey (2001). Which Management Tools are Most Popular?. European Business Forum, 7, autunno.

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