ART-KON-TOR 2012 Vortrag 15th SpectroNet Collaboration Forum 1

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1 1

2 Robert Zinner Creative Director Head of Digital Media Department ART-KON-TOR Kommunikation GmbH 2

3 ART-KON-TOR Group Est.1990 Jena (Thuringia) Experts: 45 Main focus on B2B-Business Core competencies: Consulting, design, web developing and training Departments: Communication Design, Product Design, Change Management Consulting ART-KON-TOR Business-to-Business Von dieser Welt. 3

4 The Subject 4

5 Challenges & Chances with Mobile Business-to-Business for Marketing & Sales 5

6 ART-KON-TOR for Mobile B2B Sales & Marketing SALES: Tools for presales, for sales promotion and for sales support at POS Tools for sales training and optimized sales performance MARKETING: Improvement / adaption of existing media for mobile Development of new means of presentation Content-Distibution / Cross-Media-Strategy Tools for lead generation 6

7 Examples 7

8 The Device 8

9 Challenges & Chances Devices and Features Always on Always online Always with you Always locatable 3G/4G/LTE/WLAN GPS Sensors for Orientation, etc. Camera (Front/Back) High resolution multitouch displays 9

10 Challenge Diversification 10

11 Challenge Devices and Organisation Bring-Your-Own-Device (BYOD) vs. Mobile Device Management (MDM) 11

12 The Software 12

13 Challenge Operating Systems Symbian OS, BlackBerry OS, Android, Apple ios, Windows Mobile/Phone, Windows 8 / RT, Proprietary SDKs! Chance Browsers (HTML5) Browser Browser optimization! 13

14 App, HybridApp or WebApp? Complete offline mode; device sensor integration; high performance operations Web based content; multimedia content; HIG compliant interactions; performance Web based content; file size smaller than browser cache; no device specific interface Mobile optimized view for websites; always online; non specific multitouch usage Native App Hybrid App Web App Webpage 14

15 The Interface 15

16 Challenge: Multitouch Apple HI-Guidelines for Icons etc: Size for iphone: 57 x 57 pix or 114 x 114 pix (Retina Display) 16

17 Challenge Multitouch Cursors Mouseover Tooltips Complex interactions Cursors Mouseover Tooltips no Ctrl+Klick etc. Chance Simplicity 17

18 Challenge GUI vs. HIG»Design the App for the Device make sure that your app looks and feels like it was designed expressly for an ios-based device «(HIG Apple) 18

19 Challenge GUI vs. HIG Date Picker ios, Android, Windows 8 Skeuomorphic design vs. minimalism How does it fit to your CD? 19

20 The Distribution 20

21 Challenge The App-Store (e. g. Apple) Normal store is consumer oriented Single device strategy Benchmarking App Review Guidelines Payment 21

22 Chance The B2B-Store (e. g. Apple) Purchase volume licenses Sell / purchase custom B2B apps securely and privately Mobile Device Management (MDM) by using the Apple Push Notification service 22

23 Conclusion 23

24 From Challenge to Chance Marketing and sales go mobile also in B2B. Mobile is not only the App You need an strategy! Mobile is technology driven Your software lifecycle should be as well. You need a partner, who understands your business and business processes, who can communicate to your target group and who has adequate performance in consulting, design and programming. 24

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