Official Sponsors. Super Diamond. Diamond. Gold. Silver. Bronze

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2 Official Sponsors Super Diamond Diamond Gold Silver Bronze 2

3 Contents Welcome Letters 04 Congress Outline Congress Schedule 07 Congress Format 08 Congress Concept 10 Congress Program Program at a Glance 12 Opening & Closing Ceremonies 14 Plenary Sessions 15 Executive Sessions 16 Special Sessions 22 Scientific Paper Sessions 59 Technical Paper Sessions 70 Media Interactive Sessions 111 Ancillary Events (Side meetings) 126 Technical Visits 128 Showcase 134 Exhibition & Business Matching 136 Welcome Reception & Gala Dinner 139 Tours Accompanying Persons' Tour 142 Half Day and Full Day Tours 143 Pre and Post congress Tours 145 Congress Information Registration Information 156 Accommodation Information 158 General Information 161 Committees 167 Registration Form 171 Hotel Reservation Form 173 3

4 Welcome Letters Chung, Jong-hwan Honorary Chairman 17 th Busan ITS World Congress Organizing Committee Minister Ministry of Land, Transport and Maritime Affairs U ntil now, the human race has undergone two great waves of change, each one largely obliterating earlier cultures or civilizations and replacing them with ways of life inconceivable to those who came before." - The Third Wave by Alvin Toffler. Many world experts claim that the fourth revolution, which will follow the agricultural, industrial, and information revolutions described by Alvin Toffler, will be an environmental or ubiquitous revolution. Transportation, which previously focused only on the movement of people and goods, is encountering a new trend in an increasingly ubiquitous and environment- friendly era. Intelligent Transport Systems (ITS) are opening doors to a more advanced transportation sector. Utilizing cutting-edge information technology, Korea has integrated both transportation infrastructure management and information systems on its National Highways and main roads, installing electronic payment systems for toll expressways across the nation. More than 90 percent of urban-area buses within the nation now have information systems for public transit users. Today, an over 10 million commuters benefit from real-time transportation information. The 17 th ITS World Congress, which will take place at the Busan Exhibition & Convention Center from October 25 to 29, 2010, will center on the theme, 'Ubiquitous Society with ITS.' Many of the world's distinguished scholars and experts will attend the congress providing the opportunity to obtain the latest valuable information and experience a wide array of technologies. I believe, in the near future, that ITS will make our lives more convenient and pleasurable through the social and economic relationship of people to their vehicles, and transportation, and that ITS will further advance its objectives by means of the 17 th ITS World Congress Busan, I invite all of you to the 17 th ITS World Congress, Busan 2010 which will provide many opportunities to explore the present and future of ITS. In Busan, Korea's second-largest city, you will be able to experience the latest, cutting-edge ITS technologies and find solutions to the future vision of ITS. I hope to see you in Busan! Hur, Nam-sik Honorary Chairman 17 th Busan ITS World Congress Organizing Committee Mayor Busan Metropolitan City G reetings from Busan! It is a privilege and an honor to invite you to the 17 th Busan ITS World Congress which will be held at the Busan Exhibition and Convention Center (BEXCO), Busan, Korea from October 25 to 29, Busan is well equipped with superior infrastructure for conventions including BEXCO, dozens of hotel accommodation at various price ranges, and rich resources for tourism. With all these amenities, Busan is a fast developing and fascinating convention destination. Its exhibition and convention hosting capabilities have been truly put to the test with the successful hosting of many international events such as the 2005 Asia-Pacific Economic Cooperation (APEC) Leaders Summit, the 2004 International Telecommunication Union (ITU) Telecom Asia, the 2002 World Cup Final Draw, the Busan International Film Festival, and many others. It is noteworthy that the APEC 2005 participants spoke very highly of Busan as one of the most dynamic cities in Northeast Asia. Busan Metropolitan Government introduced a mass-transit card called Hanaro for the first time in the world. The city is well established with the essential systems based on digital traffic management including cutting-edge traffic information and navigation systems. By 2010, we will witness the world's first Integrated ITS Network realized through the city's U-traffic Project. Reflecting all of these advancements, the 17 th ITS World Congress in Busan, Korea will be the biggest event ever to showcase the latest ITS technologies and will be the most relevant location in which to discuss the future of ITS developments and prosperity. Busan is fully prepared to welcome you in 2010 for the 17 th ITS World Congress. With great optimism, we hope we will reflect the honor bestowed on us of hosting the Congress. I promise that we will fully collaborate with all organizations and assist in every possible way to help make the congress a great success! We look forward to your participation. 4

5 I am very pleased to have the opportunity to invite all transport professionals to the 17 th ITS World Congress, Busan I would like to extend my appreciation both for your great interest and also for your support for the Congress. Korea, which has highly advanced IT technologies, has been developing and implementing the concept of ITS since The 5 th ITS World Congress held in Seoul in 1998 was an initiative to accelerate the growth of the ITS industry in Korea by raising national awareness and government support. Lieu, Chullho Chairman 17 th Busan ITS World Congress Organizing Committee President Korea Expressway Corporation We strongly believe that the 17 th ITS World Congress, Busan 2010 takes us to an upgraded and advanced stage of development, the so called "Ubiquitous ITS". Moreover, we expect it will bring about a paradigm shift in ITS, emphasizing convenience rather than efficiency which was the main focus in the past. If you visit Korea, you will be provided with the opportunity to experience at firsthand some of the components of the "u-its" concept such as the Smart Highway, u-transport and u-city. I would like to ask for your continuing interest and participation in the ITS World Congress, Busan I am looking forward to meeting you all this October in Busan, the first ever u-city in the Republic of Korea. I t is my great honor to serve as the Chairman of the Board of Directors at the 17 th Busan ITS World Congress. I would like to express my sincere gratitude to all those who have worked for ITS. We look forward to the future when the quality of life and environment would improve thanks to the development of environment-friendly and ubiquitous transportation. Chon, Kyung-soo Chairman 17 th Busan ITS World Congress Board of Directors Professor Seoul National University This is a major trend we observe all around the world, and I am confident that the ITS would, and should, play a major role in these new developments. I hope the Busan ITS World Congress will act as a catalyst to shepherd in the new age of ubiquitous transportation by demonstrating cutting-edge technologies and sharing the up-to-date achievements in research, government policies and strategies with experts, government officials, researchers from research institutes, and international organizations from the world. On behalf of the organizing committee, I would like to extend a warm welcome to all of you, and urge you to participate in this important global congress on ITS in Busan. See you all in the dynamic port city of Busan, Korea! 5

6 O n behalf of the International Program Committee, I am very proud to have the opportunity to invite you to attend the 17 th ITS World Congress, in Busan this October. The Congress will explore how ITS can develop the ubiquitous society with the integrated goal of safe, convenient, and green mobility. Moon, Young - Jun Chairman 17 th Busan ITS World Congress International Program Committee Research Fellow The Korea Transport Institute During the last decade, Korea has found innovative solutions to improve people s safety, convenience, and green lifestyle anytime and anywhere in their daily life, which prescribe the concept of ubiquitous society. Highly sophisticated information and communication technologies are key solutions to lead this ubiquitous concept being implemented in many aspects of the real world including transportation systems. With the theme "Ubiquitous Society with ITS", this Congress will focus on a paradigm shift for the next generation through exploring how to address social challenges in the global crisis on environment and how to stimulate ITS stakeholders to make this a realization. Three strategies; ubiquity, transparency, and trustability within the theme will be demonstrated and provided for all the participants from around the globe in order to exchange knowledge and experiences in their research, development, and deployment with innovative ITS technologies and solutions. All the issues on these strategies will be covered in the plenary, executive, and special sessions as well as in the exhibition. In addition, the papers presented in scientific, technical and interactive sessions are also highly recommended to show the future direction of the integrated goal within the three strategies. As an IPC chairman, I believe this Congress will lead us into a more sophisticated society utilizing ITS services anywhere in the globe in terms of the future promotion of the benefits of transportation. I strongly encourage you all to come to Busan, one of the most beautiful cities in the world, and to enjoy all the events being prepared. I t is our great pleasure to invite all of you to participate in the 2010 ITS World Congress in Busan, Korea. There are three major reasons for you to come to this exciting and memorable event. First of all, this world congress will be held in Busan, Korea. Korea is famous as a ubiquitous country. Among Korean cities, Busan is one of the representative examples of such ubiquitous societies. From the time of your arrival at the airport, as you progress through to your hotel, interact with your friendly virtual concierge, and contact your friends, you will always be connected by the Internet. You should experience this ubiquitous society first hand by visiting the city of Busan. Ikeuchi, Katsushi Co-chairman 17 th Busan ITS World Congress International Program Committee Professor The University of Tokyo Secondly, this world congress has the important integrated goal of examining cutting-edge IT technologies and at the same time providing safe, convenient, and green mobility for society. This integrated goal will help to form the future direction of ITS. We hope you will explore the future direction of ITS by attending the Congress. Thirdly, the technical program will be designed for you to obtain the view of the future direction of ITS in the most efficient manner. We plan to structure the technical program through three tracks: scientific, technical, and interactive. The scientific track presents welldeveloped theoretically-oriented work, while the technical track presents cutting-edge systemoriented work. The interactive track encourages more discussion-oriented presentations. This three-track structure will provide flexibility and convenience to you. Let s meet in Busan! 6

7 Congress Outline Congress Schedule Time 08:00 Oct. 25 (Mon) Oct. 26 (Tue) Oct. 27 (Wed) Oct. 28 (Thu) Oct. 29 (Fri) 08:30 09:00 09:30 10:00 Plenary Session I SS SP TP SS SP TP SS SP TP 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 Registration Ministerial Round Table Registration Exhibition IS Break Plenary Session II Lunch ES SP TP Registration Exhibition IS IS ES Break SP TP Lunch ES SP TP Registration Exhibition IS IS ES Break SP TP Lunch ES SP TP Registration Exhibition IS ES Break SP Lunch Closing Ceremony TP 15:30 16:00 Break Break Break 16:30 17:00 17:30 Opening Ceremony IS SS SP TP IS SS SP TP IS SS SP TP 18:00 18:30 19:00 Welcome Reception 19:30 20:00 Gala Dinner 20:30 ES : Executive Session SS : Special Session SP : Scientific Paper Session TP : Technical Paper Session IS: Media Interactive Session 7

8 Congress Format Opening Ceremony Welcome to the Ubiquitous Society with ITS. The opening ceremony will have some speeches and also feature entertainment including various Korean traditional and modern performances. Plenary Sessions High-level keynote speakers including political leaders, leading business figures, and distinguished researchers will present government initiatives and recent issues, which will provide a balanced overview on the current trends related to the ubiquitous ITS. Plenary sessions will present the vision that the ITS industry should pursue to move forward and the opportunity to highlight the latest market trends and political issues. Executive Sessions The main objective of these sessions is to discuss the major factors, challenges and the impact of current projects or future initiatives. High-level executive officials from governments and top representatives from major research institutes or global businesses will share insights in supporting strategic objectives of this congress. Special Sessions The Special Sessions are tailored to specific topics, studies, researches or projects being conducted by governments, industry or academia concerning ITS development and deployment. Various subjects will be presented and intensively discussed. Each session will center on its own specific topic and will target experts and participants interested in that particular subject. Scientific/ Technical Paper Sessions These sessions aim to describe the progress achieved encompassing both the scientific and technical aspects. They will focus on the academic research and realizations of ITS technologies in our life currently carried out by experts and professionals. Media Interactive Sessions The presentations will be played on the networked facilities by means of PDP (Plasma Display Panel) available. Media Interactive session is innovative by presenting PPTs or images which is different from the former Poster session that was only presented by papers and it will realize more interactive presentation between speakers and audiences. These sessions aim to facilitate more fruitful discussion between presenters and audience so that it provides the basis for debates and exchanges of both academic and technological ideas. People interested in specific subjects can ask questions or offer suggestions through face-to-face dialogues and communication technologies. 8

9 Exhibition Throughout the exhibition, various ITS fields will present emerging technologies to fulfill Ubiquitous with ITS themes such as u-city, u-home, u-port, in addition to this, the latest solutions and services will be demonstrated to match our congress concepts of, ubiquity, transparency, and trustability. Showcase Participants will experience at firsthand the cutting edge of ITS Technology. Network based ITS Technology Demonstration Mobile based ITS Service Demonstration Advanced/ Future ITS Center Technical Visits Technical Visits will show Korea's advanced ITS system throughout diverse transportation facilities such as Traffic Management Center, Bridge Management, u-port and WAVE demonstration. Social Events There will be a significant series of social activities, including the welcome reception, the Gala dinner and more entertainment and other activities. Closing Ceremony The 17 th ITS World Congress, Busan 2010 will wrap up the journey by passing over the globe from Busan to Orlando in this closing ceremony. It will be highlighted by summarizing the key moments that made Busan Congress so meaningful. Before finishing this ceremony, you will also be fascinated by the cultural bridge between Busan and Orlando. Ministerial Round Table More than 15 ministers will visit the 17 th ITS World Congress to discuss the directions and policies for safe, convenient and green mobility, and to share information that will help each country to realize the ubiquitous society. (Invitation Only) 9

10 Congress Concept Integrated Goal: Safe, Convenient, and Green Mobility T ransportation accounts for a major part of the carbon dioxide and other greenhouse gas emissions from human activity: approximately 28 percent of total global emissions. Intelligent Transport Systems (ITS) is being developed to help meet the challenge of providing safe, efficient, low-emission transport. There is increasing convergence between vehicle and information technology including vehicle-to-vehicle and vehicle-to-infrastructure communication worldwide. This concept highlights innovative solutions for the convergence of existing information technology to promote a sustainable transportation network. It links human beings, vehicles, fuel, and overall transportation systems in order to provide safe, convenient, and green mobility for the next generation. Three Strategies Ubiquity For the achievement of ideal ITS implementation, any transport related objects including anything from people to things should have proper Transport Intelligence anywhere, anytime and for anything. If these "3 Any" conditions are guaranteed, it shall be sufficient for a ubiquitous level of availability. Transparency To increase user-friendliness, the objects in the transportation system can be provided with ubiquitous transportation services without any consciousness or recognition based on the individual location & context. The transport subjects including drivers, passengers, pedestrians, and consignors can get real-time traffic information from the ubiquitous transportation environment that is calm, pervasive, and invisible. Trustability Ubiquitous transportation society aims to provide reliable traffic information and service which can be achieved by the collective information among locally networkde smart objects. Ultimately, all ITS services under ubiquitous society should be trustable in terms of its timely properness, accurateness, and usefulness. 10

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12 Congress Programs - Program at a Glance

13 Plenary Session ES: Executive Session SS: Special Session SP: Scientific Paper Session TP: Technical Paper Session IS: Media Interactive Session

14 Opening Ceremony Oct. 25 (Mon), 16:30~18:00 Exhibition Hall 1, BEXCO T o launch this year's Busan ITS world congress, we welcome all participants from every part of the ITS world to the opening ceremony. It will provide memorable opportunity to meet old friends and colleagues. After the opening ceremony, the simple reception is followed by. Come to join the Ubiquitous Society! Opening Remarks Mr. Chullho Lieu Chairman 17 th ITS World Congress Organizing Committee, Republic of Korea Opening Addresses Mr. Jong-hwan Chung Minister Ministry of Land, Transport and Maritime Affairs, Republic of Korea Mr. Nam-sik Hur Mayor Busan Metropolitan City, Republic of Korea Welcome Addresses Speaker Minister-level Ministry of Internal Affairs and Communications, Japan Mr. Peter Appel Administrator Research and Innovative Technology Administration US Department of Transportation, USA Mr. Zoltan Kazatsay Deputy Director-General European Commission, DG MOVE Speech from Title Sponsor Closing Ceremony Oct. 29 (Fri), 14:00~15:30 Exhibition Hall 1, BEXCO T he 17 th ITS World Congress, Busan 2010 will continue the journey by passing over the globe from Busan to Orlando in this closing ceremony. It will be highlighted by summarizing the key moments that made Busan Congress so meaningful. And you will hear what is underway to make the 18 th World Congress in Orlando, the 19 th World Congress in Vienna and the 20 th World Congress in Tokyo. Before finishing this ceremony, you will also be fascinated by the cultural bridge between Busan and Orlando. Ministerial Round Table Oct. 25 (Mon), 14:00~16:00 APEC Hall #205, BEXCO For the diverse and affluent discussion culture of ITS World Congress, we initiate a new round of ministerial talks among Asia Pacific, America, and Europe. At this congress, participating Ministers will take up the fundamental issues of making directions and policies for safe, convenient and green mobility, along with the transport cooperation programs. The tentative topics for the round table are Safe, Convenient and Green Transportation for the Future and Low Carbon Green Growth in Transportation and Infrastructure. Key messages of the Ministerial round table will be announced to the congress participants after the talks. Invitation Only 14

15 Plenary Sessions Plenary Session I Integrated Goal for ITS Paradigm Shift - Safe, Convenient and Green Mobility Oct. 26 (Tue), 09:00~10:30 Plenary Sessions ITS solutions can help meet the safety, efficiency, and climate challenges of transport. Worldwide, there is increasing successful convergence of vehicle and information technology including vehicle-to-vehicle and vehicle-toinfrastructure communication systems. Low carbon transportation alternatives are reducing green house gas emissions. This session will highlight these innovative solutions to promote a sustainable transport network linking people, vehicles, fuel, and transportation systems. Moderator from Republic of Korea Mr. Zhongze Wu, Chairman, ITS China, P.R.China Ms. Ann Flemer, Deputy Executive Director, Policy Metropolitan Transportation Commission / Chair, ITS America Board of Directors, USA Mr. Günter Zimmermeyer, Supervisory Board Chairman, ERTICO - ITS Europe Plenary Session II Strategies for Ubiquitous Society with ITS - Ubiquity, Transparency, Trustability Oct. 26 (Tue), 11:00~12:30 The next generation of ITS, is similar to what Web 2.0 is to the Internet. To facilitate this paradigm shift, the stream of transportation should have appropriate, seamless, and accurate information anywhere, anytime, and for any device. Three strategies - ubiquity, transparency, and trustability - will be highlighted in this session by exploring societal, economic, and political factors that will stimulate ITS stakeholders to achieve this goal. Dr. Hoshin Lee, Professor, University of Iowa College of Engineering, USA Dr. Hiroyuki Watanabe, Chairman, ITS Japan, Japan Mr. Abbas Mohaddes, President and CEO, Iteris Inc., USA Speaker from European Commission 15

16 Executive Sessions Oct. 26 (Tue) 14:00~15:30 ES 01 Cooperation on Co-operative Mobility Services - Telecom Serving Transport Thanks to close cooperation between different stakeholders from public and private sectors, Cooperative Systems are currently under development in all regions. Cooperative Mobility Services create a new dimension where Transport and Telecommunication sectors meet and converge to offer integrated, interoperable and seamless mobility solutions. In this context, innovative mobility concepts could be enabled by implementing system and service paradigms from internet, mobile telecom and geo-localisation. Vincent Blervaque, Director of Development and Deployment, ERTICO-ITS Europe Takayuki Oba, Director, Road Bureau, Ministry of Land Infrastructure Transport and Tourism, Japan Juhani Jääskeläinen, Head of Unit, European Commission, DG INFSO John Horsley, Executive Director, AASHTO, USA JinSoo Park, Research Director, KT Central R&D Laboratories, Republic of Korea 14:00~15:30 ES 02 ITS Initiatives in Environmental Issues Climate change is rapidly becoming known as a tangible issue that must be addressed to avoid major environmental consequences in the future. Mobility and transport are major contributors of carbon dioxide and other greenhouse gas emissions from human activity. This session will address the progress of the current actions at an international political and strategic level to meet the new environmental requirements of ITS, including possible actions under the European Commission as well as the Japan and US initiatives on transport technologies. Sadayuki Tsugawa, Professor, Meijo University, Japan Keisuke Tsujimoto, Director, Ministry of Economy, Trade and Industries, Japan Eva Boethius, Project Officer, European Commission, DG INFSO Peter F. Sweatman, Director, University of Michigan, Transportation Research Institute, USA Speaker from Europe Jaehak Oh, Director, Green Growth Policy and Implementation, KOTI, Republic of Korea 16

17 Oct. 27 (Wed) 11:00~12:30 ES 03 Benefits from Having Smarter Cities The movement of people and freight across town, between cities or around the world is critical to economic vitality and quality of life. Transportation operators must balance capacity needs while addressing several imperatives - predicting demand; optimizing transportation infrastructure and assets; improving the traveler experience; improving operational efficiencies; reducing emissions; and maintaining safety and security. Smarter cities must address not only the multi-modal transportation needs within the city but also movement between the city and the surrounding world. This session will examine the integration of transportation System of Systems, moving beyond the traditional solutions and integrating ITS technologies and analytics within and between transportation operators. Executive Sessions Gerard Mooney, General Manager, Fiscal Stimulus and Economic Recovery, Global Government and Education, IBM Corporation, USA Sung Hwan Park, Managing Director, Korea Land & Housing Corporation, Republic of Korea Hermann Meyer, CEO, ERTICO - ITS Europe Speaker from IBM Speaker from IBM 11:00~12:30 ES 04 The Role of ITS in Decarbonisation of Transport The urgent need to change or optimise the societal uses of energy, in view of both climate change and future fuel shortages, is a challenge for politicians, researchers and industry leaders. This current concern and the way it will be addressed will have substantial impacts on Transport. Consequently, it provides new challenges for ITS and opportunities for development and deployment of available ITS technologies. This ES will address the role of ITS on decarbonisation of transport as well as current development and implementation strategies in each region related to traffic management for environmental measures. Christian Rousseau, Transport Policy Director, Renault SAS, France Akihisa Kato, Director for ITS, National Police Agency, Japan Zoltan Kazatsay, Deputy Director-General, European Commission, DG MOVE John Inglish, General Manager and CEO, Utah Transit Authority, USA 17

18 Oct. 27 (Wed) 14:00~15:30 ES 05 Emergence of the icar The desire for real-time information of all kinds is driving an evolution of automotive systems. The icar is different from Connective Driving because it is focused on systems inside the car. The icar is similar to Apple s iphone where continuous connectivity permits instant access to Internet and other services. icar systems are focused on communication, navigation, infotainment and driving comfort. ITS products and services underpin these consumer-driven systems. Experts in the services areas as well as human-machine interface and driver distraction will explore the potential for the icar as another consumer electronics appliance Gerald Conover, Managing Director, PRC Associates, USA Norimasa Kishi, Ph.D. Research Director, Nissan Research Center, Nissan Motor Corporation, Japan Brian Droessler, Vice President, Strategy and Portfolio Interior Division, Continental Corporation, Germany James A. Buczkowski, Director, Global Electrical and Electronics Systems, Ford Motor Company Kyongsu Yi, Professor, School of Mechanical and Aerospace Engineering, Seoul National University, Republic of Korea 14:00~15:30 ES 06 Information and Communications Technology Enabling Ubiquitous ITS Society Advanced use of new Information and Communications Technology becomes more important for the realization of the ubiquitous ITS society where anyone and anything can transport to anywhere at anytime, safely, conveniently, and ecologically. Therefore, cooperative systems, autonomous sytems, and telematics services are dveloped and tested in many projects. In this session, policy makers and industrial leaders of information and communications technology discuss on policy, strategy, projects and standards for future ITS communications. Atsushi Yano, Managing Director, Sumitomo Electric Industries, Japan Kazunori Echigo, Director, Ministry of Internal Affairs and Communications, Japan Rob van den Berg, System Architect, TomTom, The Netherlands Kirk Steudle, P.E., Director, Michigan Department of Transportation, USA Monica Gianini, International Cooperation, Pluservice, Italy 18

19 Oct. 28 (Thu) 11:00~12:30 ES 07 National and Supranational Policies, What are the Driving Forces for ITS Deployment? At the present time several countries are writing their own ITS policy plans or White papers. In these plans, societal requirements like environmental concerns play a leading role. This leads to a new era in ITS development, one where technology innovation is no longer leading the ITS vision. The new policy plans that will be discussed show interesting interactions between technology development and public and political views. Such interactions may lead to standards that are better suited to serve the needs of ITS in the future. Gzim Ocakoglu, Head of Sector, European Commission, DG MOVE Executive Sessions Koichi Takemura, Counsellor, Cabinet Secretariat, Japan Hans Rode, Senior Advisor/Director, Swedish Transport Administration - STA, Sweden Connie Sorrell, Chief of Systems Operations, Virginia Department of Transportation, USA David St. Amant, President and COO, Econolite Control Products Inc., USA 11:00~12:30 ES 08 Return on Investments - Public & Private Business Models for ITS There is a need to establish cost-benefit analysis for all ITS applications to motivate investments and to create business models where all contributing stakeholders benefit from the deployment of the respective ITS application. This is important for private and public investors. Positive outcomes of cost-benefit analysis and realistic business models for ITS applications are important for deployment, but if provided at an early stage can also motivate research and deployment. The session will discuss best-practices and the need for further activities on this topic. Martial Chevreuil, Executive Vice-President, Strategic Policy, EGIS, France Edgar Thielmann, European Commission, DG ENTR David Sparks, Executive VP TransCore, ITS America Board Member, USA John R. Njord, P.E., Executive Director, Utah Department of Transportation, USA 19

20 Oct. 28 (Thu) 14:00~15:30 ES 09 Global Safety Safety driving systems such as Intelligent Car in Europe, IntelliDrive in the US, and Smartway/DSSS/ASV in Japan have been developed in recent years. Some of the systems are now coming at the stage of real use, which has been raising many important topics to discuss. These issues will include the promotion and user acceptance of the systems, B/C and budgeting, migration path and retrofit of the systems, and others. In this session, audience will share the latest status and experiences of the development and field operation tests, and also the current and future issues for each safety driving system from the viewpoint of realizations. Yousuke Akatsu, Senior Engineer, Nissan Motor Co., Ltd., Japan Ryosuke Itazaki, Director, Road Transport Bureau, Ministry of Land Infrastructure Transport and Tourism, Japan Juhani Jääskeläinen, Head of Unit, European Commission, DG INFSO Abbas Mohaddes, President and CEO, Iteris Inc., USA Klaus Kompass, Vice President, Vehicle Safety, BMW Group, Germany 14:00~15:30 ES 10 Intermodal Freight The supply chain for consumer goods involves many transportation modes. As transportation networks become more congested, transportation becomes more costly and the prices of goods will increase. ITS technologies are being deployed to improve the efficiency of supply chains. This session will show how transportation supply chain efficiency has been improved. This session will examine different transportation modes and discuss successes and challenges. Richard Landis, President and CEO, HELP Inc., USA Director from MLTM, Republic of Korea Bernard Fabre, Director Research and Public Funding, Volvo Technology, France Ken Philmus, Senior Vice President and Managing Director, Transportation Systems and Services ACS, USA Reinhard Pfiegl, CEO, AustriaTech GmbH, Austria 20