1 1.0 Introduction ISO 9000 QUALITY MANAGEMENT PRINCIPLES AND GUIDELINES ON THEIR APPLICATION This document provides an understanding of the Quality Management Principles that will facilitate a successful management culture for users of the ISO 9000 Family of standards and guidelines. The Quality Management Principles will be contained in the new ISO 9004 document. The ISO 9000 Family of standards will be based on these Quality Management Principles. With growing global competition, quality management is becoming increasingly important to the leadership and management of all organisations. The Quality Management Principles apply universally to all user groups. This document focuses on the needs of executive managers. The Quality Management Principles may be incorporated into new or existing documents to satisfy the needs of other user groups. By applying the following eight Quality Management Principles, organisations will produce benefits for customers, owners, people, suppliers, local communities and society at large.
2 2.0 Quality Management Principles A quality management principle is a comprehensive and fundamental rule or belief, for leading and operating an organisation, aimed at continually improving performance over the long term by focusing on customers while addressing the needs of all other stakeholders. Principle 1 Customer-Focused Organisation Organizations depend on their customers and therefore should understand current and future customer needs, meet customer requirements and strive to exceed customer expectations. Principle 2 Leadership Leaders establish unity of purpose and direction of the organisation. They should create and maintain the internal environment in which people can become fully involved in achieving the organisation's objectives. Principle 3 Involvement of People People at all levels are the essence of an organisation and their full involvement enables their abilities to be used for the organisation's benefit. Principle 4 Process Approach A desired result is achieved more efficiently when related resources and activities are managed as a process. Principle 5 System Approach to Management Identifying, understanding and managing a system of interrelated processes for a given objective improves the organisation s effectiveness and efficiency. Principle 6 Continual Improvement Continual improvement should be a permanent objective of the organisation. Principle 7 Factual approach to decision making Effective decisions are based on the analysis of data and information. Principle 8 Mutually beneficial supplier relationships An organisation and its suppliers are interdependent, and a mutually beneficial relationship enhances the ability of both to create value.
3 Principle 1 - Customer-Focused Organisation "Organisations depend on their customers and therefore should understand current and future customer needs, meet customer requirements and strive to exceed customer expectations". Applying the principle of customer-focused organisation leads to the following actions: understanding the whole range of customer needs and expectations for products, delivery, price, dependability, etc. ensuring a balanced approach among customers and other stakeholders (owners, people, suppliers, local communities and society at large) needs and expectations. communicating these needs and expectations throughout the organisation, measuring customer satisfaction and acting on results, and managing customer relationships. for policy and strategy formulation, making customer needs and the needs of other stakeholders understood throughout the organisation; for goal and target setting, ensuring that relevant goals and targets are directly linked to customer needs and expectations; for operational management, improving the performance of the organisation to meet customer needs; for human resources management, ensuring the people have the knowledge and skills required to satisfy the organisation's customers.
4 Principle 2 - Leadership "Leaders establish unity of purpose and direction of the organisation. They should create and maintain the internal environment in which people can become fully involved in achieving the organisation's objectives." Applying the principle of leadership leads to the following actions: being proactive and leading by example, understanding and responding to changes in the external environment, considering the needs of all stakeholders including customers, owners, people, suppliers, local communities and society at large, establishing a clear vision of the organisation's future, establishing shared values and ethical role models at all levels of the organisation, building trust and eliminating fear, providing people with the required resources and freedom to act with responsibility and accountability, inspiring, encouraging and recognizing people's contributions, promoting open and honest communication, educating, training and coaching people, setting challenging goals and targets, and implementing strategy to achieve these goals and targets. for policy and strategy formulation, establishing and communicating a clear vision of the organisation's future; for goal and target setting, translating the vision of the organisation into measurable goals and targets; for operational management, empowered and involved people achieve the organisation's objectives; for human resource management, having an empowered, motivated, well informed and stable workforce.
5 Principle 3 - Involvement of People "People at all levels are the essence of an organisation and their full involvement enables their abilities to be used for the organisation's benefit". Applying the principle of involvement of people leads to the following actions by the people: accepting ownership and responsibility to solve problems, actively seeking opportunities to make improvements, actively seeking opportunities to enhance their competencies, knowledge and experience, freely sharing knowledge and experience in teams and groups, focusing on the creation of value for customers, being innovative and creative in furthering the organisations objectives, better representing the organisation to customers, local communities and society at large, deriving satisfaction from their work, and be enthusiastic and proud to be part of the organisation. for policy and strategy formulation, people effectively contributing to improvement of the policy and strategies of the organisation; for goal and target setting, people sharing ownership of the organisation's goals; for operational management, people being involved in appropriate decisions and process improvements; for human resource management, people being more satisfied with their jobs and being actively involved in their personal growth and development, for the organisation's benefit.
6 Principle 4 - Process Approach "A desired result is achieved more efficiently when related resources and activities are managed as a process." Applying the principle of process approach leads to the following actions: defining the process to achieve the desired result, identifying and measuring the inputs and outputs of the process, identifying the interfaces of the process with the functions of the organisation, evaluating possible risks, consequences and impacts of processes on customers, suppliers and other stakeholders of the process, establishing clear responsibility, authority, and accountability for managing the process, identifying the internal and external customers, suppliers and other stakeholders of the process, and when designing processes, consideration is given to process steps, activities, flows, control measures, training needs, equipment, methods, information, materials and other resources to achieve the desired result. for policy and strategy formulation, utilizing defined processes throughout the organisation will lead to more predictable results, better use of resources, shorter, cycle times and lower costs; for goal and target setting, understanding the capability of processes enables the creation of challenging goals and targets; for operational management, adopting the process approach for all operations results in lower costs, prevention of errors, control of variation, shorter cycle times and more predictable outputs; for human resource management establishing cost efficient processes for human resource management, such as hiring, education and training, enables the alignment of these processes with the needs of the organisation and produces a more capable workforce.
7 Principle 5 - System Approach to Management. "Identifying, understanding and managing a system of interrelated processes for a given objective improves the organisation's effectiveness and efficiency." Applying the principle of system approach to management leads to the following actions: defining the system by identifying or developing the processes that affect a given objective, structuring the system to achieve the objective in the most efficient way, understanding the interdependencies among the processes of the system, continually improving the system through measurement and evaluation, and establishing resource constraints prior to action. for policy and strategy formulation, the creation of comprehensive and challenging plans that link functional and process inputs; for goal and target setting, the goals and targets of individual processes are aligned with the organisation's key objectives; for operational management, a broader overview of the effectiveness of processes which leads to understanding the causes of problems and timely improvement actions; for human resource management, provides a better understanding of roles and responsibilities for achieving common objectives thereby reducing cross functional barriers and improving teamwork.
8 Principle 6 - Continual Improvement "Continual improvement should be a permanent objective of the organisation." Applying the principle of continual improvement leads to the following actions: making continual improvement of products, processes and systems an objective for every individual in the organisation, applying the basic improvement concepts of incremental improvement and breakthrough improvement, using periodic assessments against established criteria of excellence to identify areas for potential improvement, continually improving the efficiency and effectiveness of all processes, promoting prevention based activities, providing every member of the organisation with appropriate education and training, on the methods and tools of continual improvement such as: - the Plan-Do-Check-Act cycle, - problem solving, - process re-engineering, and - process innovation, establishing measures and goals to guide and track improvements, and recognizing improvements. for policy and strategy formulation, creating and achieving more competitive business plans through the integration of continual improvement with strategic and business planning; for goal and target setting, setting realistic and challenging improvement goals and providing the resources to achieve them; for operational management, involving people in the organisation in the continual improvement of processes; for human resource management, providing all people in the organisation with the tools, opportunities, and encouragement to improve products, processes and systems.
9 Principle 7 - Factual approach to decision making "Effective decisions are based on the analysis of data and information." Applying the principle of factual approach to decision making leads to the following actions: taking measurements and collecting data and information relevant to the objective, ensuring the data and information are sufficiently accurate, reliable and accessible, analysing the data and information using valid methods, understanding the value of appropriate statistical techniques, and making decisions and taking action based on the results of logical analysis balance with experience and intuition. for policy and strategy formulation, strategies based on relevant data and information are more realistic and more likely to be achieved; for goal and target setting, using relevant comparative data and information to set realistic and challenging goals and targets; for operational management, data and information are the basis for understanding both process and system performance to guide improvements and prevent future problems; for human resource management, analysing data and information from sources such as people surveys, suggestions and focus groups to guide the formulation of human resource policies.
10 Principle 8 - Mutually beneficial supplier relationships "An organisation and its suppliers are interdependent, and a mutually beneficial relationship enhances the ability of both to create value." Applying the principle of mutually beneficial supplier relationships leads to the following actions: identifying and selecting key suppliers, establishing supplier relationships that balance short-term gains with long-term considerations for the organisation and society at large, creating clear and open communications, initiating joint development and improvement of products and processes, jointly establishing a clear understanding of customers' needs, sharing information and future plans, and recognizing supplier improvements and achievements. for policy and strategy formulation, creating competitive advantage through the development of strategic alliances or partnerships with suppliers; for goal and target setting, establishing more challenging goals and targets through early involvement and participation of suppliers; for operational management, creating and managing supplier relationships to ensure reliable, on-time, defectfree delivery of supplies; for human resource management. developing and enhancing supplier capabilities through supplier training, and joint improvement efforts.
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