Occupational Program Review

Transcription

1 Occupational Review Year: 2012 : Graphic Design Technology Prepared by: Approved by: Fran Rossi Pam Carswell Date Submitted: 6/11/13 Page 1 of 17

2 Recommended Review Timeline October Section 1- Overview November Section 2- Collaboration December Section 3 - Resources January Section 4 Accomplishments February Section 5 Learning Outcomes March Section 6 Student Performance April Section 7 - Strengths and Weaknesses May Section 8 Goals June July July-August-September October November--December Section 9 Action Plan Final Reports Due to RIE Report Validations Executive/Administrative Review Meetings Page 2 of 17

3 Purpose of Review review is part of Florida Gateway College s (FGC) ongoing institutional effectiveness process to achieve its mission and goals through strategic planning, research, evaluation, and the use of information and data to guide decisions and actions. Academic programs and administrative and student support departments are systematically reviewed as part of the process. The purpose of program review is to evaluate the quality of education, efficiency of services and processes, and adequacy of institutional resources. It is also a tool used to document the achievement of goals and objectives. The results of evaluation are analyzed and actions are taken to address areas that need improvement. Contact: Department of Research and Institutional Effectiveness Becky van Hoek, Coordinator of Planning & Accreditation Ext rebecca.vanhoek@fgc.edu Page 3 of 17

4 The Review should reflect the consensus of the faculty and staff within the program or department. It is meant to provide a broad understanding of current trends related to student learning and how the program or department serves to meet the overall mission and goals of Florida Gateway College. 1. Overview Mission Identify the program mission/purpose and identify or outline how it serves the mission of the college. The purpose of the Graphic Design Technology program is to prepare students for employment in the graphic design industry by offering quality training in a computer production environment using current industry standard software. Graduates will have the skills to work in advertising, desktop publishing, Web publishing, electronic photo enhancement, and digital illustration. Graduates are prepared to be self-employed or to work for businesses employing graphic artists. This serves the mission of the college in providing a superior, yet affordable, program of quality education that leads to Certificate and an Associate degree and prepares students for direct entry into a high demand technology-based occupation. Description Provide a description of the program. Include criteria for admission, related degrees and certificates, students served, any relative historical information, etc. Florida Gateway College offers an Associate of Science (A.S.) in Graphic Design Technology (GRAT) and a College Credit Certificate (C.C.C.) in Graphic Design Production (GDPD). The A.S. in Graphic Design Technology is a two-year program requiring 64 credit hours in twenty-one courses. Students are required to complete seven computer graphics courses, two computer science courses, and classes in studio art, photography, English, math, business, speech, and either art history or art appreciation. The C.C.C. in Graphic Design Production is a three semester program requiring completion of 24 credit hours in eight courses. This includes five computer graphics classes, one computer science class, design fundamentals, and digital photography. All course work completed in the C.C.C. articulates into the A.S. degree. Students must pass each core course with a C or better for the A.S. and C.C.C. To be officially accepted into this program a student must: have a high school diploma or GED certificate, take a placement exam as prescribed by State board of Education Rule, and successfully complete any necessary preparatory classes and 16 semester hours of core courses. The program sequence begins Fall Semester each year with two core courses that are prerequisites for the remaining core graphics courses. Each of the core courses is offered once per year. There is a recommended sequence of classes that will allow students to complete the A.S. program in two years and the C.C.C. in three semesters. This sequence is published in the college catalog. It should be noted that a placement exam is required to place students in the appropriate classes for English and Math. For those students who need to take preparatory classes, the length of time to complete the program is increased. Page 4 of 17

5 The graphic design program is not only open to students seeking the Certificate and the Associate of Science degree but also enrolls students seeking to transfer to four-year institutions, dual enrollment students, and those who are seeking job enhancement skills and personal enrichment. Students develop technical and creative skills with layout, illustration, typography, digital graphics and photography, page layout, and Web design. Employment of graphic designers is expected to increase by 13 percent from 2010 to 2020, about as fast as the average for all occupations according to the Occupation Outlook Handbook published by the Bureau of Labor Statistics. The demand for graphic designers in the specific field of computer systems design and related services is expected to grow by 61% over this period. With the increased use of the Internet, designers will be needed to create designs and images for portable devices, websites, electronic publications, and video entertainment media. According to U.S. Department of Labor, graphic designers earned an annual compensation between a low of $26,200to a high of $76,910 annually. In 2010, about 29% of the graphic designers were selfemployed. The trend in graphic design is in the sales and marketing of products as designers work with website design and other interactive media. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Edition, Graphic Designers, on the Internet at (visited January 05, 2013). External Accreditation (If Applicable) Describe external accreditation process and status, if applicable External accreditation is not applicable at the time if this review. Florida Gateway College became licensed in November 2012 to offer Adobe Certification tests in the software taught in the Graphic Design Technology. This accreditation testing will be available for current and future students. Accreditation is not a requirement for employment. 2.Collaboration Internal Relationships with other college departments and programs. What collaborative efforts have you undertaken with other departments and educational programs? There are two computer science courses, two art courses, two business courses, and approved program electives in computer science and art that are required in the Graphic Design Technology program. Two graphic design courses are required in the Certificate in Game Design. Collaboration with instructors in computer science, business, and art is undertaken in curriculum planning and scheduling. Page 5 of 17

6 External Community Service/Outreach Activities List activities or projects you have undertaken with other educational institutions, the community, or business/industry. How do you assess the effectiveness of these activities? Community Service/Outreach Activity Assessment Provided workshops in Flash animation at the Career Pathways Festival, January 2012 & January High school students from our five-county district attended. Recruiting visits to Columbia High School, Fort White High School, and Baker County High School Guest speaker at Art League of North Florida, May 2012 Juror for Live Oak Art Guild Art Show and Art League of North Florida Art Show Graphic Design Technology Advisory Board A survey for 2013 indicates a 66.7% excellent rating and 33.3% very good rating. The survey for 2012 indicated 62.5% of the participants were very satisfied, 25% were satisfied, and 12.5% were neutral. Informally through inquiries and/or enrollment in courses. The ALNF has invited me to return as a guest speaker in May NA Businesses provide externships for students, and job placement of graduates. Five second year students participated in externships shadowing graphic designers this Spring Some of the companies that have hired FGC graduates are The Suwannee Democrat, Hunter Printing, The Lake City Reporter, The Florida Times Union, Office Max, Speedy Signs, Print-O-Matic, The Baker County Press, The Hometown Journal (Baker County), Harmon s Photo (Gainesville), and Interline Brands (Jacksonville). Page 6 of 17

7 3. Resources Describe types of facilities, equipment, and technology used and whether or not they meet program needs. Discuss how technology is used to deliver or enhance services. Facilities: The graphic design technology lab is housed in Building 2 Room 6. There is sufficient room for the equipment, technology, and work stations and tables in the back of the room. Equipment: There are 22 Macintosh computers, 2 large format Epson inkjet printers, 2 Epson scanners, and an LCD projector. The Macs, LCD projector, and one scanner are new, installed prior to the start of Fall Semester The Epson 4880 printer is two years old.the other scanner is a few years old. Wacom Bamboo tablets and Canon EOS Digital SLR cameras are available for students to check out. All the equipment is current and meets the program needs. Technology: In addition to the technology equipment the following software is installed on each computer: Adobe Illustrator CS5, Adobe Photoshop CS5, Adobe InDesign CS5, Adobe Dreamweaver CS5, Adobe Flash CS5, Adobe Acrobat, QuarkXPress 9, and Microsoft Office. The software and technology are used by students in a computer production environment. List faculty and staff and describe whether they are full-time/part-time, position, and qualifications. Faculty/Staff Name FT/PT Position Title Qualifications Fran Rossi FT Professor of Visual Arts B.A. and M.Ed., Art Education, University of Florida & M.A.T., Computer Science Education, Jacksonville University Discuss the extent to which faculty/staff engage in professional development activities. Address the types of activities pursued and degrees, certificates, honors, and awards received. Also discuss any professional development needs that are apparent. Name Professional Development Activities Degrees/Certificates Honors/Awards Needs Fran Rossi Art Educator s Forum, Savannah College of Art and Design, Summers 2008 and 2009 Digital Portfolio Workshop, Ringling College of Art, Fall 2010 The Southeastern College Art Conference, Fall 2011 Museum visits: Harn Museum, Cummer Museum, Museum of Contemporary Art Jacksonville, Dali Museum, & Chihuley Museum Awards for photography exhibited in Art League of North Florida Juried Shows NISOD Award Professional development on designing for new media, digital workflow techniques, and output/printing Page 7 of 17

8 Comments: Page 8 of 17

9 4.Accomplishments Response to Prior Review Recommendations/Action Plan Action Plan Goal 1. Increase the scheduling options. 2. Recruit a qualified adjunct instructor. 3. Inform students about any pre-requisites for the certificate program. 4. Increase the number of relationships with area graphic design businesses to ensure all training needs are met. 5. Develop an assessment plan for student workshops and other recruitment initiatives to provide evidence of their effectiveness. 6. The A.A.S. in Graphic Design Technology was added effective Fall Semester The C.C.C. was added effective Fall Semester Increase enrollment of Graphic Design Technology (GRA) majors in the two foundation core classes by 2 students each year to reach the maximum program capacity of Increase retention of GRA majors by Fall Semester 2006 to 70% of those who enter the program. 10. Develop externships (career shadowing) and internships with businesses and organizations that require employees with skills in graphic design technology to provide students with essential workforce experience. Outcome/Results What were the actual results of the tasks/activities? (Status) 1. No additional sections have been scheduled. 2. The two core courses continue to be offered Fall Semester only. Gap Describe the difference between the expected outcome and actual outcome To schedule additional sections of graphics courses an additional instructor is needed. This need was reviewed and an adjunct wasn t available. An additional instructor is needed to offer the two core courses Spring Use of Results What strategies will you use to make changes? Evaluate the demand for additional sections and, if needed, request advertisement for an adjunct instructor. Evaluate the demand for offering GRA 1103C and GRA 1117C in Spring or Summer terms and, Page 9 of 17

10 3. The program information in the College Catalog identifies the prerequisites for the Certificate and Associate of Science s. 4. The Graphic Design Advisory Board meets twice a year, once in the Fall and once in the Spring. A primary goal of this board is to ensure that the Graphic Design Technology is preparing graduate to meet these employers needs. 5. The Career Pathways Festival held in January uses a survey to assess the effectiveness of the workshops. A formal assessment for the effectiveness of high school visits has not been developed. 6. The A.A.S. offered students a science alternative to the math required for the A.S. 7. The C.C.C. offers students a shorter completion time before entering the workforce. It articulates into the A.S. in Graphic Design Technology. Semester. This need was reviewed and an adjunct wasn t available. This recommendation has been addressed. The Graphic Design Advisory Board has been instrumental in making recommendations that have resulted in improvements in the curriculum. The graphic design workshop has received positive feedback for the Career Pathways event. The A.A.S. degree has been discontinued. With completion of the C.C.C. students may choose from three options: a. With this early exit point students may choose to join the workforce. b. The C.C.C. articulates into the A.S. and some students will remain enrolled to complete the A.S. c. Some students remain enrolled and complete A.A. degrees; these students plan to earn bachelors degrees in graphic design, another art field, or a non-art field. if needed, request advertisement for an adjunct instructor. None needed Continue to recruit representatives from businesses that employ graphic designers to serve on the Graphic Design Advisory Board. Review the graphic design workshop for the Career Pathways contents to fit the time allocated. Develop a survey for students to complete following visits to high school art classes and academies. NA With input from the Graphic Design Advisory Board, develop a list of advantages to completing the A.S. after completion of the C.C.C. for those students who do not plan to transfer to a college or university to earn a bachelor s degree. Make graphic design majors aware of advantages in their marketability with an A.S. degree. Page 10 of 17

11 8. The number of graphic design majors enrolled in the two core courses was13 students in Fall 2009, 15 students in Fall 2010, and 14 students in Fall Retention of graphic design majors who began the program Fall 2009 was 83%, Fall 2010 was 73%, and Fall Semester 2011 was 86%. 10. Externships and an internship course are in place. The goal to reach 20 graphic design majors enrolled in the two core courses is ongoing. The goal has been met. The goal has been met. Continue to recruit at district high schools, participate in workshops for high school students on campus, and in area businesses that have employees who need training. Continue to work on retention. Continue to maintain relationships with area businesses and the Graphic Design Advisory Board. Other Significant Changes/Improvements List significant changes and improvements that have occurred within the last 3 5 years that were not identified on the prior review. This includes curricular improvements, improvements in the efficiency of department processes, integration of new technology, more effective assessment processes, etc. At the recommendation of the Graphic Design Advisory Board a new course, Digital Prepress, has been added to the curriculum. Wacom Bamboo tablets were provided by a grant from the Florida Gateway College Foundation. These tablets allow students to control the computer with a stylus applied to the surface of the tablet rather than with the mouse. The darkroom in Building 7 was remodeled prior to the start of Fall Semester 2012; the facility was expanded from 4 darkroom stations to ten and is now accessible to students with disabilities. During the last three years we have had a work study student who was/is a second year graphic design major as a peer tutor in the graphics lab in Building 2 Room 6 during open lab hours. Page 11 of 17

12 5. Student Learning Outcomes Assessment Summarize the assessment of student learning outcomes. Include outcome, expected results, actual results, and use of the results. Plan 1 Intended Learning Outcome 2 Related Courses 3 Evaluation Method/Tool (Research Paper, Speech, Essay, Departmental Exam National Exam) 4 Performance Standard (How will you measure successful outcome achievement) Students will apply design theories. ( ) Students will create electronic content.( ) Results GRA 1103C Graphic Design Basics GRA 1117C Introducti on to Computer Graphics Sketchbook exercises, journals, projects, critiques, self-evaluations, etc. Hands-on exercises (textbook lessons and instructor designed), independent projects, critiques, self evaluations, etc. 80% of the students who complete GRA 1103C Graphic Design Basics will earn a C or better on all course assignments. 80% of the students who complete GRA 1117C Introduction to Computer Graphics will earn a C or better on all course assignments. Actual Outcome/Result What was the actual result of the assessment? 92% of the 12 students enrolled in GRA 1103C Fall Semester 2009 earned a C or better on all course assignments. 95% of the 19 students enrolled in GRA 1117C Fall Semester 2009 earned a C or better on all course assignments. Gap Describe the difference between the expected outcome and actual outcome The rate of success exceeded the goal. The rate of success exceeded the goal. Use of Result What strategies will you use to make changes? Continue with the current instructional and evaluation methods. Continue with the current instructional and evaluation methods. Page 12 of 17

13 6. Student Performance The information needed to complete the following tables will be provided by the department of Research & Institutional Effectiveness. List all degree and related certificate programs in your area and the number of declared majors and program graduates over the past three years Declared Majors/Graduates Majors Grads Majors Grads Majors Grads C.C.C. Graphic Design Production A.S. Graphic Design Technology A.A.S. Graphic Design Technology * 5 2 *My records indicate that one additional student earned the C.C.C. in 2011 than indicated in the Success Rates: Total Ws ABC DF W Rate ABC Rate DF Rate Total for % 88% 3% Total for % 83% 7% Total for % 78% 8% Total for % 91% 6% Total for % 89% 8% Total for % 81% 12% Total for % 88% 10% Page 13 of 17

14 7. Summary Strengths and Weaknesses Based on the information in the review, summarize the strengths and weaknesses of the program. Strengths: Enrollment in the introductory courses, GRA 1103C and GRA 1117C, is at or close to capacity with 65-75% of the enrollment declared graphic design majors (indicated from ). Student success averaged 89% for Retention of graphic design majors was 83% in , 73% in , and 86% in Student success measured by the ABC rate was 93% in , 90% in , 84% in , and 92% in Fall Areas for Improvement: completion rates need to improve. The majority of graphic design majors attends school part-time and takes two to three courses a semester during Fall and Spring. This part-time student averages 3-1/2 to 4 years to complete the A.S. degree. Recruiting and retention are ongoing goals to have all 20 seats in the two foundation graphics classes filled with graphic design majors and to support student success in completing the A.S. degree. Page 14 of 17

15 8. Goals What are the program goals? Which of the college s strategic priorities do they support? Goals Strategic Priority # Continue to evaluate and update the A.S. program to provide coursework that 1, 4 meets the current trends for skills in graphic design technology. Ensure graduates have the skills currently in demand in the industry. 1, 4 Support faculty professional development opportunities in current technologies 2 for graphic design Strategic Plan Strategic Priority 1: STUDENT SUCCESS Strategic Priority 2 FACULTY, STAFF AND ADMINISTRATION Strategic Priority 3 INSTITUTIONAL PLANNING AND ASSESSMENT Strategic Priority 4 - COMMUNITY AWARENESS AND INVOLVEMENT Strategic Priority 5 FINANCIAL MANAGEMENT AND AFFORDABILITY Page 15 of 17

16 9. Action Plan Based on the summary of strengths and weaknesses, develop an action plan. The action plan should focus on objectives and outcomes that will strengthen and improve the department and support the program goals stated above in section 7. Outcomes Objectives What do you want to achieve? Designers need to be trained to create designs and images for portable devices, websites, electronic publications, and video entertainment media. Increase the number of relationships with area businesses who employ graphic designers to ensure all training needs are met. Course content will cover the objectives required to pass the Tasks/Activities How are you going to do it? Revise curriculum for appropriate courses to integrate design skills in new media. Invite graphic design professionals from a variety of businesses to serve on the Advisory Board. Revise course content to cover the objectives required to pass the Timeline When will you do it? Beginning Fall 2014 Fall and Spring Semesters annually Beginning Spring Semester Outcome What do you expect to happen because of the action? Graduates will have the skills to be work in print media, web design, and interactive media. The multiple skills will make them more attractive to employers. The number of industry representatives from a broader spectrum of media serving on the board will increase.this will provide input on current trends and needs. Students passing the certification tests will indicate competencies Assessment Measure How will you know if you are successful? 80% of the students will earn a C or better on each assignment. Survey Advisory Board Members and employers of our graduates to measure success in meeting training needs. Baseline data on pass/fail rates will be obtained. Curriculum Resource Needs Do you need additional resources to achieve the objective? Faculty will require professional development in new media. Page 16 of 17

17 Adobe Certification tests in InDesign and Illustrator Faculty will acquire skills in current technologies in graphic design. Adobe Certification tests. Faculty will participate in professional development opportunities when the Illustrator and InDesign courses are taught. Ongoing in the software to prospective employers. This will improve the quality of instruction. and instructions will be modified to achieve a 70% pass rate on certification tests within 3 years. The curriculum in appropriate courses will be revised to integrate design skills in new media. Page 17 of 17