Financial Analyst Program. SAPPHIRE NOW Orlando June 3, 2014

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1 Financial Analyst Program SAPPHIRE NOW Orlando June 3, 2014

2 Agenda and Safe Harbor Stefan Gruber, Head of Investor Relations

3 Agenda pm Welcome Stefan Gruber pm Business and Financial Model Solid Core and Fast-Growing Cloud Luka Mucic, Head of Finance, Global Managing Board Member pm Leading the Way to Industry Cloud Simon Paris, President Industry Cloud Followed by brief Q&A pm Product and Innovation Strategy Bernd Leukert, Executive Board Member pm Executive Q&A Bill McDermott, Werner Brandt, Rob Enslin, Bernd Leukert, Luka Mucic 2014 SAP AG or an SAP affiliate company. All rights reserved. 3

4 Safe Harbor Statement Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of Words such as anticipate, believe, estimate, expect, forecast, intend, may, plan, project, predict, should and will and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forwardlooking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP s future financial results are discussed more fully in SAP s filings with the U.S. Securities and Exchange Commission ( SEC ), including SAP s most recent Annual Report on Form 20-F filed with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates SAP AG. All rights reserved. 4

5 Business and Financial Model Solid Core and Fast-Growing Cloud Luka Mucic, Head of Finance, Global Managing Board Member

6 Our cloud vision SAP Cloud powered by SAP HANA Industry Portfolio (including SAP Business Suite) LoB Portfolio (HR, Finance, Procurement, Sales, Service & Marketing) Analytics (BW, BI, EPM, GRC, Big Data) 3 rd Party Apps (on HANA Marketplace) SAP HANA Cloud Platform A Suite of Best of breed Cloud 2014 SAP AG. All rights reserved. 6

7 Shift to cloud subscription model What it looks like for a typical deal OnPremise model simulation Typical software contract value 1m, 22% maintenance (Enterprise Support) Cloud subscription model simulation Contract value 1.35m (due to less discounts), three years contract duration, provisioning and revenue recognition starts 3 months later Year 1 Year 2 Year 3 Year 4 Year 5 Year 1 Year 2 Year 3 Year 4 Year 5 SSRS Revenue Deal Margin 2014 SAP AG. All rights reserved. 7

8 Impact of the shift to cloud on mid-term outlook Powerful mix shift to high growth, high margin predictable recurring revenue Cloud revenue ambition Total Cloud revenue (b ) Combined total revenue ambition Revenue in b Recurring Non-recurring 16.9 > Note: non-ifrs at constant currencies SAP AG. All rights reserved. 8

9 Strategy for simplification Simplified deployment model Simplified products Simplified engagement SAP Cloud powered by SAP HANA Move the core to the cloud with SAP Cloud powered by HANA Acceleration in the public cloud in LoB ONE Cloud Suite of best of breed Cloud Simplified On Premise SAP HANA Platform for all SAP products HANA as a platform for partners and innovation Mobile-first User Experience based on SAP Fiori Consistent digital experience across marketing assets Aligned GTM coverage model across Cloud and On Premise ONE face to every customer Streamlined best-in-class support model 2014 SAP AG. All rights reserved. 9

10 SAP reiterated its outlook for the full year 2014 (unchanged from outlook provided Jan 21, 2014) Cloud subscription and support revenue (Non-IFRS at cc) Software and Software-related Service Revenue (Non-IFRS at cc) Operating Profit (Non-IFRS at cc) SAP s Outlook FY m 1bn + 6% 8% 5.8bn to 6bn Basis for Comparison m 14.03bn 5.51bn FX Effects: If exchange rates remain at the March 2014 level for the rest of the year, the Company expects non-ifrs software and software-related service revenue and non-ifrs operating profit growth rates at actual currency to experience a negative currency impact of approximately 6 percentage points and 8 percentage points respectively for the second quarter of 2014, and of approximately 4 percentage points and 5 percentage points respectively for the full year SAP AG. All rights reserved. 10

11 Leading the Way to Industry Cloud Simon Paris, President Industry Cloud

12 SAP leads the way to Industry Cloud CONCEPTUAL HANA Enterprise Cloud EXAMPLES Legend High LoB / Business Process Complexity Demo Today Sapphire Showcase / Round Table Co-innovation Projects CRM Procurement HCM T&E SCM / PLM Financials Student Information System Product Stewardship Network Event Ticketing Collaboration Sales & Operation Planning Omnicommerce Retail Remote Service Mgt Precision Marketing Core Banking Financial Services Network Circular Authority Care Circles Bid Mgt Internet of Things/ Industry 4.0 Insurance XXI Low Public Cloud Hybrid Cloud Managed Cloud Watch a short video Industry Centricity High 2014 SAP AG. All rights reserved. 12

13 Industrial companies go digital New business models emerging based on deep cloud-based process and data integration Smart Products Digital Product Memory Adaptive Logistics Track & Trace Energy Management Resilient Production Performance based Contracting Predictive Maintenance R&D Sourcing Manufacturing Sales Service Smart Data SAP SAP AG AG. or All an rights SAP affiliate reserved. company. All rights reserved Public

14 Development Industry Business Unit Sales Services Active Global Support Ecosystem & Channel Marketing & Comms Industry centricity Field and development alignment Board Members Industries 7 Primary Domains Strategic Industries Rob Enslin Bernd Leukert FSI Retail Public Services + Healthcare Telco Industries Core Industries Energy & Resources Discrete Manufacturing Consumer Services Simon Paris Christoph Behrendt Integrated Operating Model 2014 SAP AG or an SAP affiliate company. All rights reserved. 14

15 Unmatched industry expertise by sub industry Industry Clusters Industry Expertise Sub Industry Value Map 1 Services CP Insurance 2 Consumer products 3 Public Services & Healthcare 4 Manufacturing Utilities Public Sector High Tech Life Sciences Telecom Eng. Const. & Ops Retail & Commercial Banking 5 Energy & Res. Oil & Gas Mill Products 6 Financial Services Retail Healthcare Mining Aero. & Defense Prof. Services Media Ind. Mach. & Comp. Defense & Security Automotive Wholesale Transportation & Logistics Sports & Ent. Higher Educ. & Rsrch Banking Chemicals Passenger Travel and Leisure Solution Explorer https://rapid.sap.com/se/ 2014 SAP AG or an SAP affiliate company. All rights reserved. 15

16 Solution Explorer & roadmaps Solution Explorer Detailed Roadmap for every industry and solution area Public source of information by Industry Joint deliverable with development 2014 SAP AG or an SAP affiliate company. All rights reserved. 16

17 In summary SAP is the ONLY Technology Company in the World SAP has / is the World s Field and development aligned by Industry Integrated, Consistent, Coherent Leveraged investment / agile innovation (Core to Cloud) Profitable, Reliable, Secure Deepest Industry expertise Leader in Cloud TODAY Most significant customer base Largest distribution system Largest ecosystem INDUSTRY CLOUD, TODAY, TOGETHER SAP AG or an SAP affiliate company. All rights reserved. 17

18 In summary Every LoB Every Industry Every Cloud Model Everywhere TODAY, TOGETHER SAP AG or an SAP affiliate company. All rights reserved. 18

19 Product and Innovation Strategy Bernd Leukert, Executive Board Member

20 SAP Product Strategy One UX 2014 SAP AG or an SAP affiliate company. All rights reserved. 20

21 Executive Q&A Bill McDermott, Werner Brandt, Rob Enslin, Bernd Leukert, Luka Mucic

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