Social Media After JET Conference

Transcription

1 Social Media 2013 After JET Conference

2 Social Media Self-Introduction What IS Social Media? Social Media Jobs Discovering Your Online Presence Now What? Q&A

3 What is social media?

4 SOCIAL MEDIA JOBS

5 Why a Job in Social Media? Many Jobs. But not enough actual talent to fill roles. Mobility. There are jobs in every industry with the same general skill set, many roles share skills with other roles Online/New Media PR/Marketing Advertising (agency and client-side) Tech and start-up world and pretty much every other industry Flexibility. There s an appropriate job for almost any background, and no particular background is necessary (though some backgrounds are more helpful than others)

6 Is a job in Social Media for you? Are you a good communicator an early tech-adopter who was on Instagram, Vine, and Snapchat before your friends (and know what those things are) thick skinned in love with data and analytics love memes, internet culture and tech trends like the idea of being able to work in the start-up world then yes!

7 Creative Marketing Technical Social Media Specific Types of Positions Writers/bloggers Video creators Producers Paid Search Specialists Marketing managers Social Media Data Analyst SEO Social Media editors/curators Social Media Managers Art directors Graphic designers SEO Specialists Planners/buyers Market Research Social Media Community Managers and many, many more

8 Entry-Level Social Media Jobs Editors/Curators Job: Find interesting things and aggregate them on a central location. Potential Employers: Buzzfeed, Any major blog (mashable.com, Gawker media sites), Digg Social Media Managers Job: Create content and post on a company s Facebook, Twitter, Instagram, etc. Potential Employers: agencies, almost any company, nonprofits, etc. Community Managers Job: Act as liaison between a company and it s consumers. Includes forum moderation, contests or events, answering people on Twitter or Facebook, etc. Potential Employers: agencies, companies with large active followings (bands, gaming companies, fortune 500, etc.)

9 Discovering Your Online Presence Or Building One from Scratch

10 Step 1: Find Your Online Presence Am I on the first page of Google? Yes Am I embarrassed to have my name attached to it? No No Yes Time to do SEO! Great, keep it up.

11 Step 2: Basic SEO (aka How to Make Sure Employers Find You ) Potential employers will Google you, so some basic SEO (search engine optimization) is important to make sure what comes up is what you want the world to see. Google s algorithm is based on: Domain authority Have social media profiles on major networks (especially Google-owned ones) Keyword Relevancy Make sure all your accounts have the same name/nickname (i.e. janellemj ) Attach your name to a keyword on everything you can, and be consistent Have the same username everywhere: Fresh Content Be active on social media

12 Step 3: Build your Online Presence Be active, interesting, engaging! Choose your platform. You can t be on every platform at once. Choose a niche. Try and focus your content to one or two things. Engage. The fastest way to build a following is to engage with others. Reply to your fans, patiently debate detractors, start conversations with strangers. Practice! Writing perfect 140 character tweets is an art form.

13 Step 4: Using Social Media Responsibly The minute something gets posted online, you lose control of it. Make sure you and everyone else is okay with that Japanese culture views privacy differently than in Western culture Get permission before uploading photos of students, teachers, etc. Careers have been ruined over social media failures. Always assume the world can see everything you post. You probably don t want to appear on a list of shame

14 Step 5: Measuring Success Use social media management tools and examine analytics at the page level Klout, Kred, or PeerIndex can help your track your influence on a personal level On a personal account level, there s a number of services dedicated to finding influencers. Are you one? Learn to understand Facebook Insights to gauge efficacy of your campaigns. It s also a vital job skill.

15 Now what? Steps to Prepare For a Social Media Job While on JET

16 Things to Do in the Next 6 Months Clean up your existing social media accounts and work on getting your name in the first page of Google Set up your own website or use tumblr.com or about.me for an online resume Create a LinkedIn profile and start fleshing out your resume, filling it with keywords, and getting recommendations Learn a new must-learn skill to make sure you re marketable when you return In 6 months, most people CAN build a respectable online presence to attract recruiters and employers!

17 Must-Learn Skills to Learn on JET Below are some great skills to learn while on JET that are completely learnable online or through books. Social Media Jobs: HootSuite (or other analytics tools) Understanding of Facebook Edgerank Social Media CMS Platforms (i.e. Wordpress, Drupal, MovableType) Digital Advertising/Marketing Jobs: Google AdWords SEO Facebook Ads Great Skills: Basic website development App development Blogging

18 Things to Do Upon Returning Continue your efforts! Join local JETAA (JET Alumni Association) Network, network, network Volunteer! Test out your new skills on real-world examples Keep reading, learning, researching. Social Media (and the tech world in general) is extremely fastpaced and ever-changing.