BCFPA Social Media Info - Top 5 Best Practices

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1 BCFPA Social Media Info Session Presented by

2 About us Invoke is a full-service interactive agency that specializes in social media products and services. We build best-in-class sites, social products, and marketing campaigns. Our core offering includes: Services digital strategy social media marketing web design and development social application development custom widgets Products Memelabs contest platform HootSuite social media dashboard Vidrollr embeddable video conversation ad unit Hitt.it branded geo-located mobile game Awards Canadian New Media Award for Social Media PopVox Awards X 3 (2008, 2009) PICK20, Backbone Magazine s Top 20 Web 2.0 pioneers BC Business Magazine s 5th most innovative company in British Columbia

3 Our clients

4 What do these new technologies and channels mean for companies involved in food processing? And how does it effect your bottom line?

5 Social Socialnomics Video

6 Social [Online] social networks set the stage for a confluence of social and search that fundamentally changes how we, as a society, discover and share information, and in turn, where our attention is directed and driven. - Brian Solis March 8th 2010

7 Social Media as SEO Web analysis firm Experian Hitwise said Monday that the social networking site [Facebook] surpassed Google to take the No. 1 spot [web traffic] for the week ended March 13 via March 13th 2010

8 Social Media as SEO Your customers and target verticals are all a part of specific social circles, these social circles have unique habits online. Word of mouth has always been the most powerful form of marketing but technology has emphasized this and has given branding power to the people, in the form of laptops and smart phones. Google SEO is no longer the leading source of traffic for many companies, social media is. How is your company taking advantage of these tools?

9 Via Morgan Stanley Internet Trends Report

10 Via Morgan Stanley Internet Trends Report

11 Old Models Failing Advertiser and Consumer - The Break Up

12 6 Reasons to enter SM from the book:

13 6 Reasons to enter SM 1) Find out what your brand stands for - You know the message you are trying to get across. How is that different from what people are talking about?

14 6 Reasons to enter SM

15 6 Reasons to enter SM 2) Understand how buzz is shifting - Start listening and you have a baseline. Keep listening, and you understand change. Is your competitor getting all the talk. Are people talking less about your style and more about your high prices?

16 6 Reasons to enter SM 3) Save research money; increase research responsiveness - If you do research once in a while, listening is more expensive. But if your company has a regular research budget, some of it should go to listening. Brand monitoring is no substitute for traditional research, but it can fill the details once you've identified a trend. You can ask "why" which surveys cant answer. Examples: Club Penguin HootSuite SalesForce Food companies can crowdsource too

17 6 Reasons to enter SM 4) Find the sources of influence in your market - who's talking about your product? Are the bloggers more influential or are the discussion forum? Are thousands of people watching youtube videos about it? Nutrition Bloggers Brand Advocates Unhappy Bloggers

18 6 Reasons to enter SM 5) Manage PR crises - If your company is going to suffer an assault from the groundswell - negative youtube videos, rapidly spreading blog post, bad buzz on forums - you'll hear about it earlier if you're listening

19 6 Reasons to enter SM 6) Generate new product and marketing ideas - Your customers use your products and services all the time. They generate lots of intelligent ideas and they will offer those ideas to you... for free. Club Penguin example

20 Social Selling

21 Social Selling

22 Social Selling Each Social Media Share is worth $1.78 in ticket sales Facebook Twitter LinkedIn

23 Food Example

24 Food Example

25 Site to look at Know where you re food is coming from

26 Thank You Julien Emery Strategy and Client Development ext. 0

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