How To Rate San Diego

Transcription

1 SAN DIEGO OVERVIEW San Diego County s nearly perfect year-around weather combined with a dynamic economy make the region one of the most desirable places to live and work in the United States. San Diego s quality of life and burgeoning economy attract residents, businesses and visitors from around the world. Over the last two decades, the San Diego region has developed its own progressive identity as a premier tourist destination as well as a leader in defense development, biotechnology, sustainable energy, wireless and telecommunications technologies, and electronics manufacturing. North County San Diego is one of the most affluent regions in California and hosts the world s largest golf manufacturing industry. South County boasts a flourishing industrial and manufacturing base fueled by large defense contractors, medium-sized family-owned companies and international Maquiladoras. The city of San Diego encompasses 342 square miles in Central San Diego and includes densely populated coastal and inland communities. East County San Diego is a mix of established older neighborhoods, rural communities and expansive open space. Quality of Life The National Weather Service describes the San Diego climate as the most nearly perfect in America, characterized as Mediterranean with warm winters and cool summers. In 2011, San Diego County enjoyed over 300 sunny days with an average daily temperature of 70.5 degrees. San Diego s climate encourages a year-round outdoor lifestyle and is a key component to shaping the region s identity: ~ The sport of triathlon was born on San Diego s Mission Bay in With over 300 sunny days a year, San Diego County is the model region to swim, bike, run and train 12 months out of the year. ~ According to a Washington Times article, more Olympians on the 2012 American team in London called San Diego home than any other city in the United States. ~ San Diego s historic surf culture has evolved over the last 30 years into a new subculture called action sports. With hundreds of companies focused on surfing, skating, biking and other new sporting adventures, San Diego is considered the action sports capital of the world. 300 Sunny Days San Diego - Action Sports Hotbed 70.5 Average Temp

2 SAN DIEGO OVERVIEW: opulation With a total population close to 1.3 million, San Diego is the second largest city in California behind Los Angeles and the eighth largest city in the United States. At approximately 3.1 million people, San Diego County is the second largest county in the state and the fifth largest county in the country. California Cities by opulation #1 3.8M #2 1.3M Top 10 US Counties by opulation 1. Los Angeles 2. Chicago 3. Houston 4. hoenix 5. SAN DIEGO 6.Orange County 7. Miami/Dade 8. New York 9. King (Seattle) 10. Wayne (Detroit) LOS ANGELES SAN DIEGO

3 SAN DIEGO OVERVIEW: Income & Employment The 2012 average household income in San Diego County was $80,600 and is projected to increase 12% over the next five years. This compares favorably to the national average household income of $67,303. Source: Claritas San Diego County s unemployment rate is decreasing faster than many major metropolitan areas in the country due to the region s diverse economic base, strong tourism draw and the continuous influx of business interests, investors and new residents. The region s unemployment rate dropped nearly 1.6 full percentage points over the past year to 7% in April The county reported a net gain of 20,300 positions to the workforce in 2012 and is projected to add another 30,600 jobs in San Diego County s unemployment rate would be more than one-half percentage point lower if Navy and Marine Corps personnel were included in official employment figures. Source: California Employment Development Department $80,600 Average Household Income 2012 $90,382 rojected Average Household Income % Source: Claritas JOBS! +30,600 in ,000 in 2013 (projected) 1.6% SAN DIEGO EMLOYMENT STRENGTH unemployment RATE DECREASE April INVESTORS NEW RESIDENTS DIVERSE ECONOMIC BASE STRONG TOURISM DRAW BUSINESS INTERESTS Source: California Employment Development Department

4 SAN DIEGO OVERVIEW: Housing Market San Diego housing prices have increased for 12 straight months clearly signaling a brisk recovery. From March 2012 to March 2013, the median home price in San Diego County rose 19% to $380,000 and the sales activity increased 16% over the same time. Compared to other major metropolitan areas, San Diego s housing market is recovering at a much faster rate. Source: Data Quick 19% San Diego Central Median Home rice Source: Data Quick March 2012 March 2012

5 SAN DIEGO OVERVIEW: Major Industries San Diego s economy is driven by an entrepreneurial spirit. According to the California Employment Development Department, 90% of San Diego businesses employ less than 20 people. San Diego s location also creates a unique synergy with manufacturers on both sides of the U.S./Mexico border. Combined with the region s military/defense industries, an elite healthcare industry, the third largest biotech cluster in the country and one of the world s strongest tourism industries, San Diego s economy is one of the most diversified in the United States. Source: California Employment Development Department 90+W 90% OF SAN DIEGO BUSINESSES < 20 Employees San Diego Largest Employers Federal Government UC San Diego County of SD 45,500 27,391 15, U.S. Department of Defense 133,323 Source: San Diego Business Journal Book of Lists ,900 State of California 15,231 Sharp Healthcare Scripps Health 14,097 City of SD 10,057 11,400 Qualcomm Inc. 14,603 SD Unified School District

6 SAN DIEGO OVERVIEW: Gross Domestic roduct San Diego County s Gross Domestic roduct (GD), the region s estimated total value of California s economy, reached $172 billion in 2011 after two years of declines during the recession and increased to an estimated $180 billion in San Diego s economic output accounts for more than 9.0% of California s Gross State roduct (GS) and 1.2% of the national Gross Domestic roduct. If San Diego County were a country, it would rank as the 50th largest economy in the world. Source: Bureau of Economic Analysis, U.S. Department of Commerce, National University System Institute olicy Research x California GD SAN DIEGO $180 B Source: Bureau of Economic Analysis, U.S. Department of Commerce, National University System Institute olicy Research. 9% #50 World Economy

7 SAN DIEGO OVERVIEW: Manufacturing Manufacturing remains the largest economic sector with electronics, computers and industrial machinery, aerospace and shipbuilding, and instruments leading local production. The San Diego Military Advisory Council reports that the manufacturing industry is the largest business sector that provides goods and services to the military in San Diego County. The total economic impact of output for manufacturing is over $7.0 billion. Source: San Diego Military Advisory Council, South County Economic Development Council. $7 Billion Total Economic Impact of San Diego MANUFACTURING ELECTRONICS COMUTERS INDUSTRIAL MACHINERY AEROSACE SHIBUILDING INSTRUMENTS Source: San Diego Military Advisory Council, South County Economic Development Council.

8 SAN DIEGO OVERVIEW: Defense San Diego has one of the strongest defense-based R&D sectors in the world with an economic impact that generated $32 billion of gross regional product and $20.6 billion of direct spending in fiscal Military and defense is responsible for approximately 311,000 jobs. About 142,000 people get entagon or Veterans Affairs paychecks and another 169,000 jobs are tied directly or indirectly to military spending. San Diego has the largest military complex in the country and is a leader in homeland security efforts. One-fifth of the US Naval Fleet is stationed here, including two Navy supercarriers, as well as the Space and Naval Warfare Systems Center (SAWAR) with an annual operating budget of approximately $4 billion. San Diego is home to the largest concentration of defense assets in the world. The San Diego region is the homeport of more than 60% of the US Navy acific Fleet, and more than 30% of the US Marine Corps operations. Source: San Diego Military Advisory Council, Ferrmian Business & Economic Institute San Diego Jobs and the Military Source: San Diego Military Advisory Council, Ferrmian Business & Economic Institute 60% 30% US Navy acific Fleet 60+40= SAN DIEGO US Marine Corps Ops 30+70= SAN DIEGO JOBS Supported by Defense Spending 25%

9 SAN DIEGO OVERVIEW: Tourism Tourism and travel constitute the fourth largest industry in the region. In 2012, 32.3 million people visited San Diego and spent close to $8.0 billion. The overall annual economic impact of the visitor industry on the San Diego regional economy is more than $18.3 billion. Convention booking service Cvent ranked San Diego as the sixth most popular destination for conventions in At the San Diego Convention Center, 180 total conventions and trade shows were held in 2012 with an estimated attendance of 811,223 individuals creating a $1.5 billion economic impact and $22.1 million in tax revenue. San Diego has approximately 461 hotel and motel properties with over 56,000 rooms available to visitors. Source: San Diego Tourism Authority San Diego Visitors Million Spending Economic Impact $8 B $18.3 B Source: San Diego Tourism Authority

10 SAN DIEGO OVERVIEW: Biotechnology San Diego s biotechnology cluster is the third largest concentration of life science companies in the United States behind San Francisco and Boston. There are over 500 life sciences companies employing 36,000 people in the San Diego region with a $7.5 billion annual economic impact. Due to the region s strong concentration of life science and biotech companies, San Diego has earned the moniker Biotech Beach. The region is one of the largest recipients of NIH funding for new projects and advancements in life science research. Source: BIOCOM Top United States Life Science Locations 1. San Francisco 2. Boston 3. SAN DIEGO 500 Companies 36,000 Employees $7.5 Billion Annual Economic Impact

11 SAN DIEGO OVERVIEW: Cleantech Over 800 cleantech companies have a major presence in the region. San Diego s culture of collaboration combined with the area s resources and climate create the ideal setting for sustainable businesses and practices. From solar power and advanced biofuels to start-up companies and established corporations, San Diego is a hub for cleantech advancements. To further enhance the region s cleantech status, the Environment California Research & olicy Center ranked San Diego as the #1 Solar City in the United States. Source: CleanTECH San Diego, Environment California Research & olicy Center 800 Cleantech Companies SERVING in San Diego #1 Solar City in the U.S. Source: CleanTECH San Diego, Environment California Research & olicy Center

12 SAN DIEGO OVERVIEW: Education & Research Institutions San Diego is home to many world-class educational institutions including University California San Diego, University of San Diego, San Diego State University, CSU San Marcos and oint Loma Nazarene College. The region s colleges and universities collaborate on ground-breaking projects with research institutions such as Scripps Research Institute, Scripps Institution of Oceanography, Salk Institute, Sanford Consortium for Regenerative Medicine, Moores Cancer Center and Burnham Institute. ~ University of California, San Diego was ranked the 8th best public school by U.S. News & World Best Colleges and Universities and USD tied for 14th among schools ranked as up and coming. ~ University of California, San Diego was ranked 30th in the World Reputation Rankings, a new ranking from the London-based Times Higher Education. ~ The National Science Foundation ranked the University of California, San Diego 6th among top U.S. universities in total research and development expenditures with $580,279,000 in federal R&D money and $943,219,000 in total R&D expenditures. ~ Bloomberg Businessweek ranks USD s evening MBA 14th in the country. ~ The La Jolla Institute for Allergy & Immunology ranked 7th in the nation in the top 10 Best laces to Work for ostdocs, as published in The Scientist magazine.

13 SAN DIEGO OVERVIEW: Venture Capital San Diego County s entrepreneurial environment combined with the region s mature life science cluster and expanding CleanTECH industry continue to draw venture capital. As a Metropolitan Statistical Area, San Diego County (population 3 million) consistently ranks as one of the top venture capital regions in the country. In 2012, San Diego companies received over $1.1 billion in 101 deals, a 20% increase over San Diego s consistent venture capital funding ranks the region as the fifth largest market in America behind NY Metro (pop. 19 million), LA/Orange County (pop. 13 million), New England (pop. 11 million), and the top venture capital market of Silicon Valley (pop. 7 million). According to ricewaterhousecoopers, San Diego venture capital funding is focused on strong early stage investment concentrated in the life sciences. Source: ricewaterhousecoopers California received the bulk of national NIH funding in 2012 with over 7,600 awards totaling more than $3.3 billion. Companies and institutions in San Diego received 1,748 NIH awards totaling approximately $852 million, representing close to 25% of California s total. Source: National Institute of Health San Diego Venture Capital $927 M 2011 Source: ricewaterhousecoopers 20% $1.1 B California NIH funding expanding cleantech San Diego: 1,748 Awards for $852 M = +75 Source: National Institute of Health

14 SAN DIEGO OVERVIEW: Accolades & Attractions #1 Most tolerant community in America 1 #1 Solar City in the United States 2 In the latest America s Favorite Cities survey by Travel + Leisure Magazine, San Diego was voted sixth overall and ranked highly in the following... categories: #1 Best beach in the world: CORONADO 3 #1 ~ For active and athletic people #2 Most playful city in America 4 ~ Family vacations #4 Most racially diverse region in the United States 5 ~ 4th of July destinations ~ Valentine s day getaways #4 Most popular destination for U.S. travelers 6 #2 #9 Best laces to Live 7 ~ Weather #8 #13 Most popular destination for international travelers 6 Best surfing town in the world: ENCINITAS 8 ~ et friendly vacations ~ Attractive eople 1) The Martin rosperity Institute named San Diego as the most tolerant community in America. 2) The Environment California Research & olicy Center ranked San Diego as the #1 Solar City in the United States. 3) Dr. Beach ranked San Diego s Coronado beach as the best in the world in ) Sperling s Best laces ranks San Diego as the #2 Most layful City in America. 5) According to the Brookings Metropolitan olicy rogram, San Diego County is the fourth most racially diverse region in the United States. 6) San Diego is the fourth most popular destination for U.S. travelers in 2012 and the eighth most popular destination for international travelers (September 2012). 7) Bloomberg BusinessWeek s list of Best laces to Live ranked San Diego at #9. 8) National Geographic ranked the San Diego beach community of Encinitas as the #13 best surfing town in the world. LA JOLLA

15 SAN DIEGO OVERVIEW: Attractions SeaWorld San Diego entertains over 4,000,000 visitors each year. The 200-acre water park features a variety of shows, rides and animal exhibits highlighting the park s collection of magnificent sea life. SeaWorld San Diego is ranked as the 23rd top tourist destination in the United States by Forbes magazine. LA JOLLA La Jolla is San Diego s pristine jewel. Fine-dining restaurants are situated on the beach community s rugged cliffs while specialty boutiques, luxury car dealerships, and art galleries line the historic streets. The soft sand beaches of La Jolla Cove and La Jolla Shores are premier destinations for residents and tourists alike. The Gaslamp Quarter in downtown San Diego is a hot spot for nightlife activities including clubs, bars, live music, and a wide array of gourmet restaurants all in close walking distance. The world-famous San Diego Zoo is home to over 4,000 rare and endangered animals representing more than 800 species and subspecies. The San Diego Zoological society is the second largest in the world with over 500,000 members and also operates the San Diego Zoo s Wild Animal Safari, an expansive 1,800-acre wildlife sanctuary that is home to 3,500 animals and a botanical garden featuring 3,500 species of rare and exotic plants. The San Diego Zoo is located in Balboa ark, a 1,200- acre urban cultural park that was dedicated to public recreational usage in Balboa ark features no less than 18 museums, 19 gardens, and one of the largest outdoor organs in the world, the Spreckels Organ avilion. Coronado Island LEGOLAND California is a 128-acre family theme park located in Carlsbad, a seaside community 30 miles north of downtown San Diego. The ark is the first theme park in the United States created by Danish toy maker, the LEGO Company. LEGOLAND California offers more than 60 interactive rides, shows and attractions, as well as restaurants, shopping and beautiful landscape features specifically geared for families with children ages 2 to12. Coronado is home to the luxurious Hotel Del Coronado, an historic Victorian-style beach resort. The Travel Channel rated Hotel Del Coronado as the number one wedding destination in the nation and USA Today calls it one of the top ten resorts in the world. Dr. Beach ranked Coronado as the best beach in the world in 2012.

16 SAN DIEGO OVERVIEW: Transportation At one time, San Diego was considered to be a remote, secondary metropolitan area due to the region s location in the United States. Over the last 30 years, that perception has changed due in part to the extensive development of regional transportation corridors and the growth of San Diego International Airport. As a result, San Diego is now considered a primary market for commerce, travel and trade. Freeways San Diego is well-served by a large network of interstate freeways and state highways. The four major interstates serving San Diego include I-5, I-15, I-8, and I-805. Over the past five years, regional access has been greatly improved with several improvements including the creation of the I-15 Reversible Lane Control System, a system that switches the direction of traffic in several lanes from the morning commute to the afternoon rush hour to accommodate the daily changes in the north/south flow of traffic on I-15. Freeway improvements in San Diego East County include a five-mile extension of SR-52 to SR-67 and in San Diego South County, a new extension of State Route 905 opened at the end of July Rail/Mass Transit assenger rail service in the region is provided by the San Diego Trolley, Amtrak, and the COASTER and SRINTER commuter lines. The San Diego Trolley runs from downtown, south to the Mexican border, and to Santee in the East County, with future connections planned to University Town Center and beach communities. The San Diego Trolley operates over 53.5 miles on three routes that served 30.5 million riders in According to a report by the Federal Transit Administration, the San Diego Trolley is the most cost effective public transit system in the country, recouping 54% of the system s operation costs through rider fees. In San Diego North County, the COASTER commuter train provides breathtaking coastal scenery as it runs north-south through San Diego County, serving eight stations between Oceanside and downtown San Diego. More than 20 trains run on weekdays, with additional service on the weekends. The east-west SRINTER light rail train system runs between Oceanside, Vista, San Marcos and Escondido. The 22-mile long rail system runs along the Highway 78 corridor, serving 15 stations. Municipal bus service is provided by the Metropolitan Transit System, which operates 29 bus routes, covering 635 miles and serving approximately 2 million people annually. Old Town Washington Street Middletown County Center/ Little Italy Santa Fe Depot LEGEND $ * Morena/Linda Vista Seaport Village Fashion Valley Convention Center * Mission Valley America laza Gaslamp Quarter Connecting Bus Routes Conexión de rutas de autobús Hazard Center Mission Valley Center Civic Center Downtown $ Fifth Avenue 12th & Imperial Blue Line Amtrak and/or COASTER Amtrak y/o COASTER arking (Free) Estacionamiento (Gratis) ay arking Estacionamiento de cuota arking Nights and Weekends Estacionamiento las noches y los fines de semana N Map not to scale MTS 2012 Trolley Map Rio Vista Fenton arkway City College ark & Market 25th & Commercial Imperial Beach Qualcomm Stadium Barrio Logan Mission San Diego 32nd & Commercial 47th Street Grantville SDSU Green Line Harborside acific Fleet Euclid Avenue Alvarado Medical Center Lemon Grove Depot Lemon Grove Massachusetts Avenue Encanto/62nd Street 8th Street National City 24th Street E Street 70th Street Orange Line H Street Chula Vista alomar Street alm Avenue Iris Avenue Beyer Blvd. San Ysidro San Ysidro Tijuana, MEXICO Santee Grossmont Santee Arnele Avenue El Cajon El Cajon Amaya Drive La Mesa Blvd. La Mesa Spring Street Gillespie Field

17 SAN DIEGO OVERVIEW: Transportation ort of San Diego The ort of San Diego is the fourth-largest of 11 deep water ports in California and the top port in the state for the movement of breakbulk cargo. The ort of San Diego is comprised of 3,415 acres of land and 3,402 acres of water located within the cities of San Diego, National City, Chula Vista, Imperial Beach and Coronado. The ort District oversees two maritime cargo terminals, two cruise ship terminals, 18 public parks, the Harbor olice Department, and the leases of more than 600 tenant and subtenant businesses around San Diego Bay. The ort also serves as home to one of the largest United States Navy bases in the world. The ort s businesses are divided into two major categories. First is the travel and visitor sector, which includes 15 waterfront hotels, 21 marinas, five yacht clubs, four cruise lines, restaurants, retail shops, boat charters, sport fishing and other recreational businesses. The second includes industry and trade sector, which includes manufacturing, cargo handling, wholesale trade and trade services. The ort s top trading partners include China, Japan, Mexico, Canada, Korea, Australia, Chile and the acific Northwest. Top imports include dry bulk such as cement and sand, breakbulk such as lumber and wind turbine products, automobiles and liquid bulk such as diesel and jet fuel. Top exports include dry bulk and automobiles. (Source: ort of San Diego) Airports San Diego County is home to 16 public use and military airports. San Diego International Airport (SAN) is the nation s busiest single-runway, commercial airport, with 24-hour-a-day activity. Also referred to as Lindbergh Field, 22 passenger carriers and five cargo carriers are served by two terminals, plus a separate commuter terminal. In 2012, Lindbergh Field serviced more than 17 million passengers and offloaded 156 tons of freight and mail. Lindbergh Field today creates jobs for nearly 5,000 people, and its operations contribute almost $5 billion annually to the regional economy. California/Mexico Border San Diego serves as a gateway to Mexico, capitalizing on NAFTA trade agreements, expanding imports through maquiladora factory operations on both sides of the border. Mexico and NAFTA are key factors in San Diego s continued economic prosperity, export production and growth. International trade accounts for more than one-third of San Diego manufacturing dollars. San Diego County is home to three border crossing terminals including San Ysidro, Otay Mesa and Tecate. According to the Bureau of Transportation Services, over 30 million people crossed the border from Mexico into the United States through the San Ysidro border crossing in 2011.