STATE BOARD OF EDUCATION Presentation January 24, 2012

Transcription

1 STATE BOARD OF EDUCATION Presentation January 24, 2012 SUBJECT: Florida College System Marketing Plan PROPOSED BOARD ACTION N/A AUTHORITY FOR STATE BOARD ACTION N/A EXECUTIVE SUMMARY President Ann McGee will provide an update to SBOE Members regarding efforts that the Florida College System is undertaking to market the FCS institutions and the overall mission of the system. The Council of Presidents has developed a marketing plan and have worked with Florida Power & Light and Florida Hospital for the placement of ads in Florida Trend. Additionally, the Division of Florida Colleges is undertaking projects consistent with this plan. These include: 1) Development of Web portal 2) Development of video commercial 3) Completion and distribution of the Florida College System 2012 Annual Report 4) Utilization of Social Media 5) Bi-monthly electronic newsletter All of these additional projects are described in the memorandum from Randy Hanna. Supporting Documentation Included: Memorandum to SBOE members from Randy Hanna; Brand Awareness Initiative Slides pg. 269; FloridaTrend Partnership Ads pg. 289; FCS Informational Slides pg. 293; FCS Newsletter pg. 303; and Florida College System 2011 Annual Report pg. 305 Facilitators/Presenters: Dr. E. Ann McGee, President, Seminole State College of Florida; Mr. Randy Hanna, Chancellor, The Florida College System

2 FLORIDA DEPARTMENT OF EDUCATION STATE BOARD OF EDUCATION KATHLEEN SHANAHAN, Chair ROBERTO MARTÍNEZ, Vice Chair Gerard Robinson Commissioner of Education Randy Hanna, Chancellor The Florida College System Members SALLY BRADSHAW GARY CHARTRAND DR. AKSHAY DESAI BARBARA S. FEINGOLD JOHN R. PADGET January 24, 2012 M E M O R A N D U M TO: FROM: SUBJECT: State Board of Education Randy Hanna Florida College System Marketing Plan At the December 2010 State Board of Education special workshop there was a discussion of efforts that the Florida College System (FCS) was undertaking to market the institutions and the overall mission of the entire system. Over the past year the Council of Presidents Marketing Committee has been working diligently on this issue. Dr. Ann McGee of Seminole State College and Dr. Chuck Mojock of Lake-Sumter Community College have led this effort on behalf of the FCS Council of Presidents. Andrew Myers of the Division of Florida Colleges has been a member of this team and has worked directly with the marketing committee. Dr. McGee will be at the meeting of the State Board of Education to present the marketing plan. Enclosed you will find the marketing plan that has been approved by the Council of Presidents. In addition, you will find two ads that have been prepared for Florida Trend. These ads are being paid for by private businesses and contributions from the 28 colleges. The marketing plan calls for both statewide and regional marketing efforts. The plan also calls for all 28 colleges to include the Florida College System logo in their individual marketing efforts. The marketing effort will require a combination of private funds and contributions from the colleges, while the Division of Florida Colleges will undertake a more extensive effort to market the success of the students in the Florida College System. The following are activities and projects that will, consistent with the direction of the SBOE and subject to the availability of funds, be undertaken by the Division: 325 W. GAINES STREET TALLAHASSEE, FL (850)

3 Florida College System Marketing Plan Page Two January 24, 2012 (1) Preparation of a bi-monthly electronic newsletter that highlights our students, our institutions and the system. A draft example of this electronic newsletter is also enclosed. We would anticipate beginning the distribution of these electronic alerts after the discussion at the January Board meeting. The goal is to present short informational items about our students and institutions. (2) The development of a vibrant web portal that accesses each of the 28 institutions, the programs offered and other relevant information and possible metrics, including placement data of FCS graduates in SUS and ICUF institutions, graduates receiving master or doctoral degrees and the institutions granting those degrees, potential salaries in various fields and other data that shows the placement rate of the institutions in those fields. This web portal would not only serve as a marketing tool for students, but could also be used by policy makers and others to see the success of the Florida College System institutions. We are currently working with the Educational Data Warehouse, FETPIP, the IT department at the Department of Education and officials from the assessment office to develop a tool that will be usable and effective. The goal is not to replicate programs that contain a portion of this data, including FACTS.org, CHOICES or FRED (a program of the Department of Economic Opportunity), but to include that and other information into this database. Our initial review shows that all of this data is available. The potential implementation is being handled as a project within the Department that will effectively utilize appropriate resources. While this is an extensive project, the implementation of student success information and the degree/certificate program offerings by our colleges through a variety of means including videos, direct connections to institutions (including counselors and admission officers), webbased information and the potential ability to apply online to any institution will be a useful multi-purpose tool. We are at the beginning stages of this project and will provide updates as available. It is possible that an update could be available as early as the February or March meeting, if desired. (3) The development of a video commercial that hopefully could be used throughout the state. While we are at the beginning stages, Tallahassee Community College has agreed to help produce this commercial. It would be available through the web (including institutional web sites, YouTube and other sources), in addition to being used as a public service announcement or to the extent funds are available for paid media purposes. All of the colleges would have access to this video. It is possible, subject to funding, that we may be able to partner with private businesses (consistent with the effort being undertaken in Florida Trend) in the future development and distribution of this or similar videos. (4) Completion and distribution of the 2012 Annual Report of the Florida College System. Enclosed you will find the 2011 Annual Report. (5) A more extensive use of social media.

4 Florida College System Marketing Plan Page Three January 24, 2012 The marketing committee of the Council of Presidents has worked hard on the marketing plan that is being presented. Dr. McGee and Dr. Mojock have worked extremely hard on this project with very limited resources. The success of any program will depend upon effectively utilizing very limited resources. The Division will, consistent with the direction provided by the State Board, work closely with the marketing committee of the Council of Presidents, the 28 institutions of the Florida College System and all of our colleagues within the Department of Education to implement the other items described above. RH/yh Enclosures

5

6

7

8 THE END GAME The Florida College System must maximize its influence with Florida legislators and Governor Rick Scott to: Set priorities Guide policies Secure funding Shape its future

9 Rally Florida s Business Leaders Businesses reap the benefits of the FCS skilled workers, community improvements, economic activity Businesses leaders are actively involved in shaping Florida s education policy Business organizations carry a big stick in Tallahassee

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24 WhaT is the Florida College System? We are comprised of 28 colleges and 64 campuses throughout Florida Smart. Business. We represent 903,846 students is Smart Business. We awarded 93,285 degrees in We employ more than 45,000 Floridians Brevard Community College Broward College Chipola College With more than 10,000 employees, Florida Power & Light is a leading employer in Florida. We count on our training partnerships with Florida colleges, including Indian River State College, Miami Dade College and Palm Beach State, to help provide the highly trained technical workers we need to keep Why is supporting the Florida College System smart business? College of Central Florida Daytona State College Edison State College Florida Gateway College Florida Keys Community College Florida moving. Florida State College at Jacksonville Gulf Coast State College We ve continually been impressed with the level of technical Hillsborough Community College expertise and professionalism in Florida graduates. In fact, we re now expanding our partnerships with Florida s educational institutions. Our associate degrees and workplace certificates are targeted to the workforce needs of the areas we serve. Indian River State College Lake-Sumter Community College Miami Dade College Armando Olivera PRESIDENT & CEO FLORIDA POWER & LIGHT COMPANY Palm Beach State is the latest Florida college to join the Gateway to Power, a consortium of colleges we work with to train students in the field of energy. Its new smart grid technology will teach the skills needed to make energy that s cleaner, smarter, and more efficient for the future. FPL is proud to work with educators, not just because it s good for business, but because it s good for all of us. Our all-new bachelor s degree programs are created with local business and industry input to ensure they meet current unmet employment needs. Our associate degree graduates earn over 50% more than high school graduates. We award 67% of all nursing degrees in Florida annually. North Florida Community College Northwest Florida State College Palm Beach State College Pasco-Hernando Community College Pensacola State College Polk State College Santa Fe College Seminole State College of Florida Our graduates represent 73% of Florida s first responders; police, fire, EMTs and paramedics. South Florida Community College St. Johns River State College We are training Florida s workforce in high-tech fields like bio-technology, robotics and alternative energy. St. Petersburg College State College of Florida, Manatee-Sarasota Smart. Business. Our 2+2 programs allow seamless transition to a bachelor s degree through partnerships with state universities all while lowering student costs. Tallahassee Community College Valencia College

25 At Florida Hospital we strive to be the hospital of choice for patients, physicians and our employees. We are dedicated to serving the health care needs of our community of 22 hospitals, from Tampa Bay to Ormond Beach. We rely on our partnerships with the Florida College System to develop highly skilled medical professionals to meet the staffing demands we face in providing the best possible care. Our partnerships with Lake- Sumter Community College, Seminole State College of Florida and Valencia College are models of collaboration for the good of our patients. Lars Houmann President & CEO Florida Hospital Through our clinical nursing programs, we provide advanced training, supportive mentorship and state-of-the-art facilities to ensure we are shaping a better future for our staff and our patients. Florida Hospital is proud to partner with local educators to prepare compassionate and competent caregivers in support of our mission of delivering superior health care. Our partnerships are important for business and vital to the health of our communities.

26

27 Who is the Florida College System? We are comprised of 28 colleges and 64 campuses throughout Florida. We represent 903,846 students.

28 Who is the Florida College System? We awarded 93,285 degrees in We employ over 45,000 Floridians.

29 Who is the Florida College System? Brevard Community College Broward College Chipola College College of Central Florida Daytona State College Edison State College Florida Gateway College Florida Keys Community College Florida State College at Jacksonville Gulf Coast State College Hillsborough Community College Indian River State College Lake-Sumter Community College Miami Dade College North Florida Community College Northwest Florida State College Palm Beach State College Pasco-Hernando Community College Pensacola State College Polk State College Santa Fe College Seminole State College of Florida South Florida Community College St. Johns River State College St. Petersburg College State College of Florida, Manatee-Sarasota Tallahassee Community College Valencia College

30 Why is supporting the Florida College System smart business? Our associate degrees and workplace certificates are targeted to the workforce needs of the areas we serve. All our new bachelor s degree programs are created with local business and industry input to ensure they meet current unmet employment needs.

31 Why is supporting the Florida College System smart business? Our associate degree graduates earn over 50% more than high school graduates. We award 67% of all nursing degrees in Florida annually.

32 Why is supporting the Florida College System smart business? We are training Florida s workforce in high-tech fields like bio-technology, robotics and alternative energy. Our 2+2 programs allow seamless transition to a bachelor s degree through partnerships with state universities and nonpublic institutions all while lowering student costs.

33 Why is supporting the Florida College System smart business? The cost to obtain a bachelor s degreethrougha2+2 program is 23% less than a 4-year state university program, saving students $5,088 in tuition and fees over four years. 43% of all upper division students in the SUS are FCS 43% of all upper division students in the SUS are FCS transfers because it saves money.

34

35 January 2012 VALENCIA TOP COLLEGE IN THE NATION; Miami-Dade College Noted as Finalist with Distinction WASHINGTON, D.C.-The first-ever Aspen Prize for Community College Excellence was awarded to Valencia College by the Aspen Institute on Dec. 12, 2011, in Washington, D.C. As the winner, Valencia received a $600,000 prize in recognition of its high completion rates, employment of graduates, commitment to lowincome and minority students, and the best record of transfers to four-year schools than any other college in the nation. Miami-Dade College was among four colleges named as a finalist with distinction and was awarded a $100,000 prize. I want to congratulate Valencia College for winning the first-ever Aspen Prize for Community College Excellence, said Governor Rick Scott. I also want to congratulate Miami- Dade College for being named a finalist with distinction. Our Florida College system is renowned for its excellence, and I am pleased to share that 14 of the 28 colleges in the Florida College System were in the top 10 percent in the Aspen competition. This national recognition confirms the academic excellence of our state s postsecondary institutions, said the Governor. Valencia President Sandy Shugart (click on picture to watch the award presentation) Inside this Issue Florida Colleges, USF announce partnership NWFSC Collegiate High School Tops in State

36 January 2012 FLORIDA COLLEGES, USF ANNOUNCE PARTNERSHIP TAMPA- Calling the move a win-win-win-win, the presidents of three Florida Colleges and the University of South Florida announced a partnership recently that gives graduates of the colleges a guaranteed path to a USF degree. This new agreement promises that students from Hillsborough Community College, Pasco-Hernando Community College and St. Petersburg College can go to USF. They also will get preferential admission to certain upper-division programs. In addition to giving students an easier transition between the institutions, the presidents hope the partnership will help attract grants and economic development to the region. NWFSC COLLEGIATE HIGH SCHOOL TOPS IN STATE NICEVILLE For the second year in a row, Okaloosa County s Collegiate High School ranks as the best of the best among Florida s high schools. The school on the campus of Northwest Florida State College received 1,511 of a possible 1,600 points on educational criteria. Points are awarded in categories that include FCAT scores, learning gains, rigor of courses, postsecondary readiness in reading and math and at-risk student graduation rates, according to a news release from NWF State. Division of Florida Colleges 325 West Gaines Street, Suite 1544 Tallahassee, Florida Phone: Fax: Website:

37 ANNUAL REPORT 2011 COMMUNITY COLLEGES COLLEGES STATE COLLEGES

38 Escambia Santa Rosa Okaloosa Walton Holmes Jackson Washington Bay 9 Calhoun Gulf 3 Liberty Franklin Gadsden Wakulla Leon Jefferson Madison 27 Taylor Brevard Community College, Cocoa 2. Broward College, Fort Lauderdale 3. Chipola College, Marianna 4. College of Central Florida, Ocala 5. Daytona State College, Daytona Beach 6. Edison State College, Fort Myers 7. Florida State College at Jacksonville, Jacksonville 8. Florida Keys Community College, Key West 9. Gulf Coast Community College, Panama City 10. Hillsborough Community College, Tampa 11. Indian River State College, Fort Pierce 12. Florida Gateway College, Lake City 13. Lake-Sumter Community College, Leesburg 14. State College of Florida, Manatee-Sarasota, Bradenton 15. Miami Dade College, Miami 16. North Florida Community College, Madison 17. Northwest Florida State College, Niceville 18. Palm Beach State College, Lake Worth 19. Pasco-Hernando Community College, New Port Richey 20. Pensacola State College, Pensacola 21. Polk State College, Winter Haven 22. St. Johns River State College, Palatka 23. St. Petersburg College, St. Petersburg 24. Santa Fe College, Gainesville 25. Seminole State College of Florida, Sanford 26. South Florida Community College, Avon Park 27. Tallahassee Community College, Tallahassee 28. Valencia College, Orlando Lafayette Hamilton Suwannee Columbia Dixie Gilchrist Levy Pinellas Baker Union Alachua Citrus Hernando Pasco Bradford Hillsborough Manatee Marion Sumter Sarasota 4 Nassau Clay Lake Duval Putnam Polk Hardee DeSoto Charlotte 6 Lee 7 21 St. Johns Flagler Volusia Seminole 25 Orange 28 Osceola Brevard Highlands Okeechobee 26 Collier Hendry 5 Glades Monroe 1 Indian River St. Lucie Martin Palm Beach Dade 8 11 Broward One System, One Mission! COMMUNITY COLLEGES COLLEGES STATE COLLEGES

39 TABLE OF CONTENTS Chancellor s Message...2 System Facts at a Glance...4 Enrollment and Budget...8 An Educated Investment...9 A Strategic Plan for Florida...11 Your Working Solution

40 A Message from the Chancellor As Floridians struggle with the current economic crises, a record number are finding that the employment solution for them is as close as their local Florida college. What they will find there is the opportunity to change their lives. The 28 colleges of The Florida College System deliver this opportunity everyday to thousands of students who wish to improve their lives by obtaining a sustaining career, not just another job. Within this report you find how The Florida College System Institutions provide these careers every day, with over 500 job specific career and technical programs and a number of targeted, high-need, high demand baccalaureate degree programs specifically designed to meet local workforce needs. As a preview, take a look at these work related metrics of our system: Almost two-thirds (64.6%) of the fastest growing jobs will be in occupations that do not require a bachelor s degree, but do require the types of postsecondary education at the heart of The Florida College System s mission. All bachelor degree programs being developed and implemented require local business and industry input and support as well as data documenting current unmet employment needs. Incomes one year after graduation increase 50% or more for students who earn an associate degree or a credential relative to the incomes of a high school graduate. 67% of all nursing degrees awarded in Florida annually are awarded by The Florida College System. 2 COMMUNITY COLLEGES COLLEGES STATE COLLEGES

41 73% of Florida s first responders (police, fire, EMTs and paramedics) graduate from Florida colleges. Our system was redefined in statute to offer baccalaureate degrees targeted to high-demand, critical shortage areas in Florida s workforce. As you can see, our system s slogan Your Working Solution is spot-on. We take great pride in helping people realize their dreams and in supporting Florida s economic recovery by providing education and training for 21 st century jobs. Within this report you will find a few of the stories behind the numbers. Men and women of all ages, backgrounds, and races have made tomorrow a better day for themselves and their families through an education in the community colleges, colleges, and state colleges that make up The Florida College System. Sincerely, Dr. Will Holcombe Chancellor, The Florida College System COMMUNITY COLLEGES COLLEGES STATE COLLEGES 3

42 System Facts at a Glance Who are we? Colleges Total 28 Campuses 62 Community Colleges 9 Colleges 8 State Colleges 11 What was the level of funding for Florida s colleges, ? General Revenue Student Fees Lottery Funding Federal Stabilization Funds $890 million $851 million $127 million $183 million What do Florida College System students look like? Total Unduplicated Annual Headcount, Student Profile, Fall 2010 award-seeking students: Students 900,000 Full-time students 39% Part-time students 61% Average student age 25 years Gender 59% female Minority enrollment 41% What happens after high school graduation? The Academic Year 93,726 (61%) Students Enrolled in a Florida Postsecondary Institution 152,546 High School Diploma Recipients Florida Colleges State Universities Independent Universities PK-12 Adult Programs 62,362 (67%) 27,456 (29%) 4,801 (5%) 2,739 (3%) 4 COMMUNITY COLLEGES COLLEGES STATE COLLEGES

43 System Facts at a Glance What percentage of students transfered to the State University System? All Others 11.1% Associate of Arts Transfer from The Florida College System 39.3% State University System Native 37.6% Associate of Science Transfer from The Florida College System No Associate 1.4% 10.6% In which programs do students enroll? , , , , , ,612 30,817 13,171 3,856 4,202 0 Associate in Arts Degree (AA) College Credit Certificates (CCC) Bachelors Degree Program Associate in Science Degree (AS) Career and Technical Certificates Educator Preparation Institute (EPI) College and Vocational Preparatory Adult and Secondary Continuing Workforce Education Apprenticeship *May reflect student enrollment in more than one program COMMUNITY COLLEGES COLLEGES STATE COLLEGES 5

44 System Facts at a Glance What degrees do students earn in our system? In 2010, The Florida College System joined the Complete College America Alliance, pledging to double the number of graduates by the year Oscar Collazos Family Man Launches Dream Career in Film Animation Determined to achieve his goal of a career in film animation, Oscar Collazos worked 40 hours a week while successfully carrying a full-time course schedule at Indian River State College s Digital Media Institute; recently graduating with a straight A average. The married father of two says his persistence inspired his teenage children to excel in school and his wife to train as a physical therapist assistant. In November 2011, Collazos was hired as an Associate Digital Artist by Digital Domain Holdings, the Academy-Award winning film animation company which recently branched out in Port St. Lucie, Florida and is renowned for its contributions to Titanic, the Strange Case of Benjamin Button, Tron and other films. 6 COMMUNITY COLLEGES COLLEGES STATE COLLEGES

45 System Facts at a Glance How do we rank in degree production among the southern states? Florida Texas North Carolina Kentucky Virginia South Carolina Maryland Arkansas Mississippi Alabama Oklahoma Tennessee Georgia Louisiana West Virginia Delaware 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 Certificates Associate's Source: Southern Regional Education Board A Dynamic and Responsive Experience The range of career and technical/vocational certificates, and Associate in Science degrees offered at each college is dynamic, rather than static. As programs become obsolete, they are subject to updating or termination. Likewise, new workforce programs are added based upon emerging technologies and business and industry advisory board input, with local Board of Trustees approval. Currently there are over 500 career and technical programs offered throughout the state. COMMUNITY COLLEGES COLLEGES STATE COLLEGES 7

46 Enrollment and Budget The current recession, which hit Florida particularly hard, has produced lower tax revenues which tend to collide with a fact of life at our colleges: Our enrollments tend to be counter-cyclical. When the economy is strong, people work and enrollments flatten. But when the economy softens, people see The Florida College System as their way back to the job market. Unfortunately, our enrollments go up while the funding usually goes down. From through , the colleges have added over 96,000 additional FTE*, an increase of 34%, while state funding has declined 25% per FTE. Marcy Corridino Mother of Six Begins Promising New Career Life for a teen mom can easily take unexpected turns and getting back on track often seems like too daunting a task. At 19, Marcy Corridino was awarded a scholarship to study art and pursue her dreams. But plans changed, her education was put on hold, and Corridino found herself living in a group home after the birth of her first child. The graph below illustrates this phenomenon: (1) Includes American Recovery and Reinvestment Act Federal Stimulus Funds for and *Full Time Equivalent (FTE) is a way to compare a student enrollment between educational institutions. An FTE of 1.0 means that the person is equivalent to a full-time student while an FTE of 0.5 signals that the student is only half-time. FTE numbers are significantly less than the actual number of students we serve. A student enrolling in in 30 semester hours per academic year equals 1.0 FTE Today, the Port Charlotte native is a proud mother of six with a promising nursing career thanks to a strong personal drive and the Edison State College Charlotte Campus. Corridino graduated with an Associate in Science degree in the Advanced Placement Nursing Program in December Employed as a licensed practical nurse (LPN) at Peace River Medical Center in the postpartum women s unit and NICU, Corridino is scheduled to take the National Council Licensure Examination to become a registered nurse (NCLEX-RN) in March The increased number of graduates in is projected to add over $33 billion to Florida s ecomomy and provide economic activity that leads to the creation of 250,000 jobs. Florida Taxwatch 8 COMMUNITY COLLEGES COLLEGES STATE COLLEGES

47 An Educated Investment What do our graduates earn? The value of an education cannot be underestimated. The Florida College System prides itself on ensuring affordable, relevant education opportunities for its students. We are working diligently to provide Floridians with an array of educational opportunities ranging from certificate programs to baccalaureate degrees. These programs are integral for the success of Floridians and to the overall recovery of Florida s economy. The chart below illustrates the average median salary by degree in comparison to that of a high school diploma and secondary vocational certificate. Average Median Starting Salary by Degree Level PSAV: Postsecondary Adult Vocational-short term technical/vocational training PSVC: Postsecondary Vocational- short term college credit training AS: Associate in Science degree-career/technical focus AA: Associate of Arts degree-university parallel, lower division Bachelor s Degree: Bachelor of Science or Bachelor of Applied Science degrees in critical needs fields Almost two-thirds (64.6%) of the fastest growing jobs will be in occupations that require the types of postsecondary education at the heart of The Florida College System s mission. Florida Taxwatch Christine Auger-Persick Honored as Outstanding First Year Teacher Christine Auger-Persick, a 2010 graduate of the Indian River State College Bachelor s Degree in Middle School Science program, was selected Outstanding First Year Teacher at St. Lucie West K-8 School. The designation is based on the new teacher s ability to motivate students and create an excellent learning environment. The Port St. Lucie resident focused on science while earning her Associate in Arts degree at IRSC and also completed the Associate Degree in nursing program in 2006, followed by several years working as a nurse. Raising her son inspired her to branch out into a teaching career, utilizing her science and nursing background. COMMUNITY COLLEGES COLLEGES STATE COLLEGES 9

48 The Florida College System Foundation Many deserving students may be the first in their family to consider college, or may be interested in a particular field, but they don t have the financial resources to make it happen. That s where The Florida College System Foundation comes in. Through generous donors such as Bank of America, Blue Cross Blue Shield and the Helios Education Foundation, The Florida College System Foundation helps deserving students in our system obtain their goals by providing scholarships to pay for tuition, books, fees, etc. The Florida College System Foundation awarded $840,000 in scholarships to kick off the academic year. This statewide foundation is also committed to increasing public awareness and understanding of the purpose and accomplishments of our system. It is comprised of a statewide board of directors who are passionate about ensuring that deserving students have the opportunity to pursue their dreams. Students can apply for these scholarships at their local college foundation offices. Bright Futures Scholarship Program Scholars deserve to be rewarded for their hard work. With this in mind, in 1997 the Florida Legislature created the Florida Bright Futures Scholarship Program to reward students for their academic achievements by providing funding to attend postsecondary education in Florida. The program is lottery-funded and students may receive funding for up to 100% of the required hours for their program of study. There are three award levels for which high school seniors may qualify: Florida Academic Scholars (including Academic Top Scholars award), Florida Medallion Scholars, and Gold Seal Vocational Scholars. For the Academic Year Bright Futures (Overall) $69,588, was awarded in Bright Futures funds to students in The Florida College System 44,176 students received an award Average award=$1, COMMUNITY COLLEGES COLLEGES STATE COLLEGES

49 A Strategic Plan for the Florida College System During the past five years, The Florida College System has grown tremendously in size and in complexity. Our colleges are clearly the primary access point to undergraduate education in Florida, for both recent high school graduates and older adult students. The challenge of the next five years will be to increase certificate and degree completion rates while making it possible for more students to enroll in our programs. Our partnerships with the PreK-12 school system and the state university system must focus more clearly on college readiness and baccalaureate degree completions, respectively. All of this must be accomplished in the most cost-effective way as our colleges will need to continue to thrive in a limited resource environment. The economic recovery in Florida and the welfare of its workforce will, in part, depend on how well The Florida College System steps up to this challenge. To that end, the Florida College System has adopted the following FIVE GOALS as the core of our Strategic Plan. Continued page 12 North Florida Community College: Ranked Among Nation s Top 50 Community Colleges North Florida Community College (NFCC), the smallest college in The Florida College System, has been named as one of America s best community colleges in the Washington Monthly magazine s 2010 College Rankings edition. Ranked at No. 31 among the nation s Top 50 Community Colleges, NFCC posted high marks for providing its students with quality instruction, active and collaborative learning opportunities, support for learning, and outstanding student-faculty interaction. The Washington Monthly ranking is based on information found on 650 community colleges in the Community College Survey of Student Engagement (CCSSE) and graduation rates published by the U.S. Department of Education. COMMUNITY COLLEGES COLLEGES STATE COLLEGES 11

50 Stepping Up The Florida College System Strategic Plan Goal 1 EDUCATE FOR JOB CREATION AND ECONOMIC DEVELOPMENT: Increase the alignment of degrees and certificates with the job needs of employers, both current and future. As a member of the Higher Education Coordinating Council, work to develop a dynamic strategic state vision for higher education that doubles the number of students majoring in STEM and other identified high need/high demand occupations by Goal 2 INCREASE COMPLETION RATES: Raise the state s postsecondary educational attainment level by actively contributing to improvements in college-readiness and student success initiatives, thereby increasing the percentage of certificates and degrees awarded annually. Increase the percentage of recent high school graduates who are assessed college-ready in all three subject areas prior to initial postsecondary enrollment from 46%% to 54% by the year Increase the number of Florida College System students earning a certificate or degree from 84,000 to 126,000 annually by the year Goal 3 EXPAND AND MAINTAIN ACCESS: Increase affordable access to postsecondary educational opportunities throughout the state via the Florida College System. Increase the number of individuals who are educated by the Florida College System from 887,073 in 2010 to 1,068,000 (+181,000) by 2015, with an emphasis on increasing enrollments in targeted high need, high demand workforce occupations. Goal 4 IMPROVE PERFORMANCE ACCOUNTABILITY: Improve accountability by developing, adopting, and tracking benchmark measures of Florida College System (FCS) effectiveness and reporting them annually. Beginning in 2011, develop and distribute an annual report for the FCS, that focuses on progress in meeting system-wide goals. Goal 5 OPTIMIZE USE OF LEARNING TECHNOLOGIES: Expand the use of emerging technologies to enhance capacity, facilitate learning, and maximize cost-savings. Increase the percentage of students enrolled in FCS e-learning courses from 12% to 15% by 2015 and expand the availability via the Orange Grove of low-cost digital textbooks and other instructional resources by 50%. 12 COMMUNITY COLLEGES COLLEGES STATE COLLEGES

51

52 The Florida College System Division of Florida Colleges 325 West Gaines Street, Room 1544 Tallahassee, Florida Phone: (850)