Publication List Professor Dr Henry S.J. Robben

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1 Publication List Professor Dr Henry S.J. Robben Journal articles Langerak, Fred, Erik Jan Hultink, Henry S.J. Robben. ''The mediating role of new product development in the link between market orientation and organizational performance [forthcoming].'' Journal of Strategic Marketing (2007). Robben, Henry S.J., Fred Langerak, Erik Jan Hultink. ''The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance.'' Journal of Product Innovation Management 21.2 (2004): Robben, Henry S.J. ''The role of predevelopment activities in the relationship between market orientation and performance.'' R & D Management 34.3 (2004): Moenaert, Rudy K.; Henry S.J. Robben; Abbie Griffin; Susan Hart; Erik Jan Hultink; Marion Debruyne ''The impact of new product launch strategies on competitive reaction in industrial markets.'' Journal of Product Innovation Management 19.2 (2002): Robben, Henry S.J., Sylvia C. Mooy. ''Managing consumers' product evaluations throught direct product experience.'' Journal of Product and Brand Management 11.6/7 (2002): Robben, Henry S.J., Erik Jan Hultink. ''Launch strategy and new product performance : an empirical examination in The Netherlands.'' Journal of Product Innovation Management 16.6 (2001): Thölke, Jürg M., Erik Jan Hultink, Henry S.J. Robben. ''Launching new product features : a multiple case examination.'' Journal of Product Innovation Management 18.1 (2001): Robben, Henry S.J.; Rudy K. Moenaert; Jack A.A. van der Veen. ''Supply chain marketing : van traditie naar visie.'' Bedrijfskunde 73.1 (2001): Veen, Jack A.A. van der; Henry S.J. Robben. ''Het wat, waarom en hoe van massaindividualisering.'' Tijdschrift voor Inkoop & Logistiek.10 (2001): Robben, Henry S.J. ''Anders concurreren in een euro omgeving.'' Bedrijfskunde.3 (2000): Robben, Henry S.J., Erik Jan Hultink, Susan Hart, Abbie Griffin. ''Launch decisions and new product success : an empircal comparison of consumer and industrial products.'' Journal of Product Innovation Management 17.1 (2000): Veen, Jack A.A. van der; Henry S.J. Robben. ''Samenwerken voor een beter resultaat.'' Tijdschrift voor Inkoop & Logistiek.7/8 (2000): Robben, Henry S.J. ''Book review of Winslow Farrell : How hits happen: Forecasting predictability in a chaotic marketplace'.'' Journal of Consumer Marketing 16.4 (1999): Robben, Henry S.J., Rik Pieters. ''Consumer evaluation of money as gift : a two-utility model and an emperical test.'' Kyklos 52.2 (1999): Robben, Henry S.J. ''New consumer product launch : strategies and performance.'' Journal of Strategic Marketing 7 (1999): Robben, Henry S.J., Erik Jan Hultink, Jürg M. Thölke. ''Retailer's adoption decision of new consumer durables.'' Journal of Product Innovation Management 16.5 (1999):

2 Robben, Henry S.J. ''Beyond the horse's mouth exploring acquisition and exchange utility in gift evaluation.'' Advances in Consumer Research.25 (1998): Robben, Henry S.J. ''How consumers learn from and about products.'' Advances in Consumer Research.25 (1998): Robben, Henry S.J., Erik Jan Hultink, Abbie Griffin, Susan Hart. ''In search of generic launch strategies of new products.'' International Journal of Research in Marketing.15 (1998): Hultink, Erik Jan; Henry S.J. Robben. ''Tien gouden regels om uw nieuwe product te verknallen.'' Nyenrode Management Review 9.2 (1998): Robben, Henry S.J., Jan P.L. Schoormans. ''The effect of new package design on product attention, categorization and evaluation..'' Journal of Economic Psychology.18 (1997): Robben, Henry S.J., Abbie Griffin, Susan Hart, Erik Jan Hultink. ''Industrial new product launch strategies and product development performance.'' Journal of Product Innovation Management 14.4 (1997): Veen, Jack A.A. van der; Henry S.J. Robben. ''Supply chain management : een overzicht.'' Nyenrode Management Review.6 (1997): Robben, Henry S.J. ''Advertising effects under different combinations of motivation, capacity, and oppurtunity to process information.'' Advances in Consumer Research.23 (1996): Robben, Henry S.J. ''Presenting product improvements using verbal and comparative communications format.'' European Advances in Consumer Research.2 (1996): Robben, Henry S.J., Erik Jan Hultink. ''Measuring new product success : the difference that time perspective makes.'' Journal of Product Innovation Management 12.5 (1995): Robben, Henry S.J. ''The relationship between product level meaning and product and commercial characteristics : a content analysis of tv commercials.'' European Advances in Consumer Research.2 (1995): Antonides, Gerrit; Henry S.J. Robben. ''True positives and false alarms in the detection of tax evasion.'' Journal of Economic Psychology 16.4 (1995): Robben, Henry S.J., Theo M.M. Verhallen. ''Unavailability and the evaluation of goods.'' Kyklos 48.3 (1995): Robben, Henry S.J.; Theo M.M. Verhallen. ''Behavioral costs as determinants of costs perception and preference formation for gifts to give.'' Journal of Economic Psychology 15.2 (1994): Robben, Henry S.J. ''Book review of Robert E. Lane.'' Journal of Consumer Policy 17.3 (1994): Poiesz, Th.B.C.; Henry S.J. Robben. ''Individual reactions to advertising : theoretical and methodological developments.'' International Journal of Advertising 13.1 (1994): Verhallen, Theo M.M.; Henry S.J. Robben. ''Scarcity and preference : an experiment on unavailability and product evaluation.'' Journal of Economic Psychology 15.2 (1994): Robben, Henry S.J.; R.G.M. Pieters. ''Cadeaus : het gaat om meer dan de gedachte.'' Tijdschrift voor Marketing 27 (1993): Robben, Henry S.J.; Edward A.G. Groenland. ''The future of economic psychology [editorial].'' Journal of Economic Psychology 14.3 (1993):

3 Hessing, D.J.; Henry S.J. Robben; P. Webley. ''Needy or greedy? : the social psychology of individuals who fraudulently claim unemployment benefits.'' Journal of Applied Social Psychology 23.3 (1993): Robben, Henry S.J.; Th.B.C. Poiesz. ''The operationalization of motivation, capacity and opportunity to process an advertising message.'' European Advances in Consumer Research 1 (1993): Books Kotler, Philip; K. Keller; Henry S.J. Robben. Marketingmanagement : de essentie [forthcoming]. [3e dr.] Robben, Henry S.J.; Rudy K. Moenaert. Visionaire marketing : hoe marketing en business roadmapping het concurrentievermogen van uw bedrijf ten goede komen. [2e volledig herziene editie]. Lannoo, ISBN Robben, Henry S.J., Philip Kotler, Maggie Geuens. Marketing Management : De essentie. Kluwer, Moenaert, Rudy K.; Henry S.J. Robben Visionaire marketing : hoe marketing en business roadmapping het concurrentievermogen van uw bedrijf ten goede komen. [2e dr.]. Tielt: Lannoo, ISBN Veen, Jack A.A. van der; Henry S.J. Robben. Demand & supply chain management. Marketingwijzer ; 13. Deventer: Samsom, ISBN Moenaert, Rudy K.; Henry S.J. Robben. Strategisch denken in marketing. MarketingWijzer ; 16. Deventer: Samsom, ISBN Book chapters Moenaert, Rudy K.; Henry S.J. Robben; P. van Overstraeten. ''Anders concurreren in een Euroomgeving?'' EMU : dé uitdaging. Gent: Economie en Bedrijfskunde, Universiteit Gent, 2000: Referaten 24e Vlaams Wetenschappelijk Economisch Congres, 17 en 18 maart 2000 in Gent Mooy, Sylvia C.; Henry S.J. Robben. ''How consumers learn from and about products : the impact of direct experience.'' Strategic corporate communication : a selection of articles by Belgian and Dutch authors in leading international journals. Samsom management selectie. Aplhen a/d Rijn: Samsom, 2000: ISBN Veen, Jack A.A. van der; Henry S.J. Robben. ''Massaindividualisering.'' Vraagbaak voor inkoop en logistiek. Kluwer, 2000: Veen, Jack A.A. van der; Henry S.J. Robben. ''Supply chain management.'' Marketing management modellen : losbladige uitgave. Alphen aan den Rijn: Schoormans, Jan P.L.; Henry S.J. Robben. ''Teaching consumer economic and consumer psychology to students in other courses.'' Handbook for the teaching of economic and consumer psychology. Exeter: Washington Singer Press, 1999: ISBN Hultink, Erik Jan; Henry S.J. Robben; Susan Hart; Abbie Griffin. ''Hidden versus open rules in measuring new product performance.'' Hidden versus open rules in product development. Delft: 1996: Hultink, Erik Jan; Abbie Griffin; Susan Hart; Henry S.J. Robben. ''Industrial new product launch strategies and product development performance.'' Right products - products right. PDMA, 1996:

4 Hultink, Erik Jan; Henry S.J. Robben. ''Measuring product development success and failure : a framework defining success and failure.'' The PDMA handbook of new product development. New York: Wiley, 1996: ISBN Mooy, Sylvia C.; Henry S.J. Robben. ''Information contents of TV commercials for durable products.'' Frontiers in economic psychology. Bergen: Norwegian School of Economics and Business Administration, 1995: Hultink, Erik Jan; Henry S.J. Robben. ''Successful launch strategies : new and future research efforts.'' Product development : meeting the challenge of the design-marketing interface. New York: Wiley, 1995: ISBN Hultink, Erik Jan; Henry S.J. Robben. ''Predicting new product success and failure : the impact of launch strategy, market characteristics, and product innovativeness.'' Bridging the gap from concept to commercialization. PDMA, 1994: Proceedings of the Academics' Program at the annual conference of the Product Development and Management Association, Boston, U.S.A., November. Robben, Henry S.J.; Erik Jan Hultink. ''The importance of new product success and failure measures in the Dutch industry.'' Teamwork : keystone for getting high quality products to market quickly. Indianapolis: PDMA, 1993: Pieters, R.G.M.; Henry S.J. Robben. ''Receiving a gift : evaluating what who gives when.'' New directions in economic psychology : theory, experiment and applications. London: Edward Elgar, 1992: ISBN Inaugural lectures Moenaert, Rudy K.; Henry S.J. Robben. Visionaire marketing : concurreren nu, bouwen voor de toekomst. Breukelen: Nyenrode University Press, ISBN Working papers Gorp, Désirée M. van; Henry S.J. Robben; T. Breg; J. van Kooten. Consumentenadviezen en concurrentieverhoudingen : een verkennend onderzoek naar de relatie tussen adviezen van consumentenorganisaties, het beslissingsproces van consumenten en de concurrentieverhoudingen tussen bedrijven Robben, Henry S.J. The mediating effect of NPD-activities and NPD-performance on the relationship between market orientation and organizational performance. ERIM report series Research in Management. Rotterdam: Veen, Jack A.A. van der; Henry S.J. Robben. Demand & supply chain management. Nyenrode research paper series ; Nyenrode University Press, Thölke, Jürg M.; Erik Jan Hultink; Henry S.J. Robben. The dimensions of retailers' new product adoption. Nyenrode research paper series ; 1997/02. Nyenrode University Press, Veen, Jack A.A. van der; Henry S.J. Robben. Supply chain management : een overzicht. Nyenrode research paper series ; 1997/03. Nyenrode University Press,

5 Conference proceedings Overstraeten, P. van; Rudy K. Moenaert; Henry S.J. Robben. Competing through marketing processes : a competence perspective on marketing strategies. Competence 2000 : proceedings of the Fifth International Conference on Competence-Based Management, June 10-14, 2000, Helsinki University of Technology Langerak, Fred; Erik Jan Hultink; Henry S.J. Robben. The Mediating role of NPD proficiency and NPD performance in the relationships between market orientation and organizational performance. Driving business growth through innovation. Indianapolis: Product Development Management Association, Product Development Management Association Research Conference Proceedings 2000 Robben, Henry S.J.; Erik Jan Hultink; S. Hart; Abbie Griffin. Conceptual and empirical relationships among dimensions of new product performance. Marketing and competition in the information age. Berlin: Humboldt Universität, Proceedings of the 28th EMAC Conference (CD-ROM) Schoormans, Jan P.L.; Henry S.J. Robben. The effects of perceptual and conceptual package design on the categorization and evaluation of a new product. Track : proceedings : 27th EMAC conference, Stockholm 20th-23rd May 1998 : part 4: Marketing management and communication. Stockholm: Stockholm School of Economics, 1998: ISBN Hultink, Erik Jan; Jürg M. Thölke; Henry S.J. Robben. The adoption decision of new consumer durables by Dutch retailers. Maximizing the return on product development. PDMA, 1997: Proceedings of the Research Conference of the Product Development and Management Association, Monterey, CA, October 1997 Thölke, Jürg M.; Erik Jan Hultink; Henry S.J. Robben. The dimensions of retailers' new product adoption. 26th EMAC Conference Warwick: Mooy, Sylvia C.; Henry S.J. Robben. Direct product experience as marketing communications tool. Pproceedings of the 2nd International Conference on Marketing and Corporate Communications, RUCA, Antwerp, Belgium, April Hultink, Erik Jan; Susan Hart; Henry S.J. Robben; Abbie Griffin. Launching new products in consumer and industrial markets : a multi-country empirical international comparison. Maximizing the return on product development. PDMA, 1997: Proceedings of the Research Conference of the Product Development and Management Association, Monterey, CA, October 1997 Mooy, Sylvia C.; Henry S.J. Robben. Managing consumers new product evaluations through direct product experience. Proceedings of the 26th European Marketing Academy, Warwick Business School, Warwick, UK, May : Hultink, Erik Jan; Susan Hart; Abbie Griffin; Henry S.J. Robben. A typology of consumer product launch strategies and performance implications. Proceedings of the 26th European Marketing Academy, Warwick Business School, Warwick, UK, May : Hultink, Erik Jan; Abbie Griffin; Susan Hart; Henry S.J. Robben. In search of generic launch strategies. Third international product development conference Organised by EIASM (European Institute for Advanced Studies in Management), April 15 and 16, 1996; INSEAD, Fontainebleau, France Hultink, Erik Jan; Henry S.J. Robben. Predicting new product success and failure : the impact of launch strategy, market characteristics, and product innovativeness. Marketing today and for the 21st century. 1995: Proceedings of the 24th European Academy of Marketing Conference, Paris, May 16-19

6 Verhallen, Theo M.M.; Henry S.J. Robben. An integrative view on how consumers react to scarcity. Integrating views on economic behavior. 1994: Proceedings of the 19th IAREP annual conference, Rotterdam, The Netherlands, July Robben, Henry S.J.; Edward A.G. Groenland. Are there psychological factors that threaten the validity of PC-based magnitude estimation procedures? : consequences for marketing research. Marketing for Europe-Marketing for the future. Aarhus: Aarhus School of Business, 1992: ISBN Proceedings of the 21st Annual Conerence of the European Marketing Academy Other Hultink, Erik Jan; Henry S.J. Robben. ''Nieuw product succes : een raamwerk voor het meten van het succes van nieuwe producten.'' Mark It : Inter-Universitair Marketing Magazine 5,2 (1996): 26-27, 29. Robben, Henry S.J., Jürg M. Thölke. ''Managing product features in planning for new durable goods.'' CIM Centrum for Market driven Innovations (1994). Schoormans, Jan P.L.; Henry S.J. Robben. ''Product en reclame geïntegreerd.'' Industrieel Ontwerpen 10 (1993): 12. Robben, Henry S.J. ''Een goede tune is het halve werk : over de functie van muziek in de reclame.'' Adformatie (1992):

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