The Cloud at 30,000 feet. Art Ridgway Scripps Media Inc. Managing Director Newspaper IT Operations

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1 The Cloud at 30,000 feet Art Ridgway Scripps Media Inc. Managing Director Newspaper IT Operations

2 Survey: Where s home? How many using cloud computing now? How many thinking of using cloud computing? How many think cloud computing is still unproven? How many think clouds are pretty to look at?

3 What is Cloud Computing? Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, application, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. National Institute of Standards and Technology (NIST) definition:

4 Cloud Computing Characteristics NIST lists and defines the following five characteristics of cloud computing: On-demand self-service Resource pooling Rapid elasticity Measured service Broad network access

5 Why the Cloud? Enterprise requirements of performance, scalability, and availability. Standardization Consolidation Virtualization Automation Optimization

6 Why the Cloud? cont. Disaster recovery Costs Capital Ongoing maintenance Physical and logical security Compliance requirements People

7 Models Software as a Service (SaaS) Application made available by a service provider The consumer uses the software as an application while the provider manages the underlying software and infrastructure Applications browser based

8 Models Platform as a Service (PaaS) Often used for application development and deployment platform Platform may include databases and middleware in addition to application development tools.

9 Models cont. Infrastructure as a Service (IaaS) Provider manages the underlying physical cloud infrastructure (operating system, network, storage) Consumers deploy and run their own application software and provision resources as necessary Virtualization software is integral to IaaS architectures

10 Deployment Models Private clouds Public clouds Community clouds Hybrid clouds

11 Private clouds Exclusive use of a single private organization Hosted by the same organization in a private datacenter Pros: higher level of control higher degree of privacy and security more options Cons: Expense Capital Talent Maintenance

12 Public clouds Used by multiple organizations Hosted by an third party Shared resources Pros: no upfront capital investment fast and inexpensive to get started Cons: security concerns less control and visibility over the service meet providers standards

13 Community clouds Used by related consumers with a common purpose Generally not available to the general public Available to members of a specific community Industry partners Industry suppliers Educational institutions Government Organizations with special needs high security

14 Hybrid clouds A mix of private, public, and community clouds take advantage of the benefits of multiple cloud types most likely future of all IT Not all implementations fit neatly into one model

15 Potential challenges with the cloud Risk tolerance Costs Lack of extensive due diligence SLAs Exit strategies Data ownership Etc.

16 Risk tolerance Are you ready to relocate your business process? Are you comfortable moving any or all of the information that you now have secured behind their firewalls Best practice to start with single system move for proof of concept front-office application small transaction or a distribution code

17 Costs Costs associated with moving to the cloud Software vendors support Testing Training Procedural updates Company growth outlook

18 Who Should You Trust to Manage Your Cloud? Identify the service provider that best meets your needs Points to consider Nature of your business Mission critical application and\or process Outage tolerance Security requirements

19 Who Should You Trust to Manage Your Cloud? Points to consider cont. Financial PCI and\or SOX systems One application or whole process Network bandwidth requirements Nature of processes Provider financial viability Reference checks

20 Due diligence Attention to detail is critical for service level agreements!!! (SLAs) Where is data located Clear understanding of all system dependencies Cost to expand or contract services Consider current employee retention by service provider

21 Due diligence cont. Involve end users, IT, finance, and legal leadership in decision Clear documentation of roles and responsibilities Documented escalation path and chain of command

22 Due diligence cont. Circumstances a customer may terminate an agreement Costs of modifying a contract Exit strategy

23 Summary: Key factors in making the decision Full understanding of costs, risks, and ROI Size company DR strategy Scope of process Resources Security requirements user-base demands for management control Service model best suited SLAs

24 Scripps cloud experience from 50,000 ft.

25 Context 13 newspapers 2 different circ systems 5 different adv systems Multiple publishing systems 2 newspaper datacenters Lots of autonomy Limited standards and procedures outside of finance 2008 economic meltdown

26 The challenge Survive!

27 The solution: Standardize processes (Target Operating Model) Standardize configuration (Harmonization) Off shore back office work as possible Off shore classified call center Off shore circulation customer service center Standardize on common adv, circ, and editorial systems Create on Editorial design desk Trim staffing across all functional areas

28 Initial IT architecture SaaS model for adv, circ, and editorial systems Consolidate datacenters Local publishing systems Local inserting systems

29 Reality IaaS with Verizon initially, CyrusOne eventually Hybrid SaaS with advertising and editorial system Common centralized circulation system Centralized datacenter for all circ, adv, edit, and publishing systems Virtual design desk Off shore back office work On shore circulation customer service center Retain local adv call center Local inserting systems

30 Our challenges Tolerance for risk over estimated Internal cultural and political forces Compliance requirements Moved too many systems at one time No experience with Cloud computing and SaaS model Small fish in big pond with Verizon SLA details not fully vetted

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