A pearl among glossies 2015

Transcription

1 A pearl among glossies 2015

2 Editorial D ream away in luxury Creating Nouveau is like a dream come true. Each month, a small, team of people, driven by pleasure and inspiration, put together this magazine was a great year for us. Nouveau collaborates with exquisite, high-end brands and we are proud of the result: a highly valued magazine that exudes warmth and positivity, wealth, elegance and class. Nouveau is a brand that stands for luxury and quality. It is a brand that creates a dream world, again and again, every month. A world containing everything to make life that more enjoyable. Brigitte Speekman nouveau

3 editorial Concept pearl among glossies Nouveau has appearance. It is the luxury magazine for the affluent woman who enjoys life and understands what's important to her. She feels strongly about quality, class and taste and spends more money on her appearance than ever before. She has the time and money - and enjoys both. She likes to surround herself with objects of outstanding beauty and enjoys purchasing items that enhance her beauty and that of her surroundings. That is why she likes to read Nouveau, a stylish magazine that always entertains her with its quality and content. She enjoys the glowing feeling she experiences as she reads monthly issues keeping her abreast on the latest in fashion, beauty, lifestyle and culture. In Nouveau, her glossy, she literally finds everything that enriches her life. Grand chic, grand charm Nouveau, established as a monthly glossy aimed specifically at the Dutch market, will be celebrating its 29th anniversary in It has an independent formula (i.e. not under licence or a remake) and an international look & feel. Nouveau creates a dream world of familiar emotions, luxury and classic elegance. The target group's mentality transcends age. These are people with an appreciation for classic values. With its contemporary look & feel, Nouveau also appeals to a younger, wider target group that relates to these values. 3 nouveau 2015

4 facts USP s A Dutch concept with international appeal Luxury glossy for women with a classic and elegant sense of style 45+ target group with strong purchasing power Highly responsive High level of reader loyalty Facts Circulation Total circulation: 48,504 Source: HOI Q Q Reach Net reach, all (13+): 129,300 Net reach, women (13+): 97,500 Net reach, men (13+): 31,800 Source: NOM Print Monitor 2013-II 2014-I nouveau

5 target group P leased to meet you The typical Nouveau reader is a woman over the age of 45. She is married, and has grown-up children (usually living away from home). She lives in a stylish city neighbourhood or suburb of a big city or in a village, holds a part-time job, has access to a high family income and has an average to high level of education. The typical Nouveau reader strives for a balanced and happy life. Her focus is on her family, but she also feels strongly about having time and space for herself. She loves travelling and reading and is always up-to-date of current events. She has a great interest for art and culture. Looking good is important to her; she dresses fashionably, likes beautiful jewellery and wears subtle make-up. The Nouveau reader: is affluent is a home-owner has completed secondary or higher education, more than average leads an active lifestyle and has many interests has a classic sense of style loves traditions makes informed choices pursues her own lifestyle and has a distinct attitude to life values quality above all else 80% have their own income and are financially independent Core readership: women over the age of 45 Social grade: AB1 Nielsen: spread across the country Phase of life: one and two-person households, families with children living away from home nouveau

6 editorial pillars P age after page of luxury and quality Inspiring fashion and beauty stories Nouveautés in fashion, beauty, jewellery & watches, living and Monsieur A look behind the scenes of unique homes and lifestyle stories Captivating travel articles and delicious recipes Exclusive interviews & personal stories Culture à la carte: theatre, ballet, music, art, film and books 6 nouveau 2015

7 F fashion ashion is everything: feeling beautiful, elegant and, yes, even happy At least 16 pages of fashion every month, featuring a mix of luxurious and inspiring collections, photographed in alluring locations International catwalk designers Fashion, ranging from high-end to affordable collections Nouveautés : the latest reports on fashion brands nouveau

8 accessories ccessories, those wonderful extras for your wardrobe The latest trends in shoes and handbags Hats, scarves and gloves Jewellery and watches 8 nouveau 2015

9 B beauty eauty, the opulent luxury of making yourself lovely All the latest anti-aging skincare developments Salon culture, from indulgence treatments to improving your skin condition The latest trends in hair and make-up The best luxury spa and wellness addresses nouveau

10 S monsieur pecial attention for Monsieur, the stylish man with wherewithal, class and taste Every month fashion and accessories Monthly column by Huub Stapel Beautiful high-end watches Famous men on preconceived notions Interviews with men from the world of business, art and culture Women are smarter and women are more fun. But I for one would rather be a man. nouveau

11 lifestyle & living The things you love are of a great beauty Behind the scenes of a luxury home or castle International interiors Holiday dream homes The story behind a personal interior 11 nouveau 2015

12 T Cuisine & travel ravel with us to exotic resorts, exclusive coasts & divine cities Shopping in global cities Dream away at the most luxurious destinations Take a cruise around the world Quality Time: exclusive hotels and restaurants Exquisite photographs of special recipes nouveau

13 T Art and culture heatre, art and music... what would life be without it? Each month Nouveau brings you the best from the world of theatre, music, art and books Background pieces and interviews with famous artists and photographers Temples of culture explored, from the Rijksmuseum to the Concertgebouw The digital edition features tons of extras, such as videos, movie trailers and e-books nouveau

14 W Books e thoroughly enjoy a good book, because we love reading In-depth interviews with the authors of the Book Week gift Special focus on books in spring and fall Spotlight on thrillers and crime novels in the Month of the Thriller Selection of beautiful books on art, lifestyle, travel and cuisine Special offers on great titles nouveau

15 N ouveau digital edition offers many extras, films, movie trailers, behind-the-scene videos Nouveau on your tablet, any time and any place! digital edition Click here for a peek behind the scenes. Click Klik hier here voor for een a peek kijkje behind achter the de schermen! scenes. Ga direct naar het artikel! 15 nouveau 2015

16 L uxury inserts loaded with treat- Inserts yourself deals and special offers April Golf destinations June Terraces July Puzzles September Art & Culture November Wellness December Restaurants January 2016 Travel nouveau

17 Paris edition P aris, city of charm and elegant chic Her lips, her eyes... beauty rituals of the Parisienne The finest perfumes of the catwalk Nude tints in a Paris décor Stylish in black and white, elegant suits Jewels and fashion bijoux to finish it off May edition appears on 14 April 2015 (156 pages) 17 nouveau 2015

18 Italy Italie edition editie B ella Italia, land of opera, pasta and la dolce vita Fashion, Italian style The best accessories and jewels The delights of Italian cuisine Shopping in Rome Viewing a historic palazzo August edition appears on 14 July 2015 (148 pages) 18 nouveau 2015

19 special E xciting romances, the extraordinary love affairs of Audrey Hepburn, Brigitte Bardot and other stars No less than one hundred pages of exquisite pictures and compelling stories 19 nouveau 2015

20 special & event J ewellery & Watches special Nouveau is the luxury magazine for the affluent woman. She has the time and money - and enjoys both. Nouveau entertains her with its quality and style; it captivates her every month with jewellery and watches that are a feast for the eye and literally decorate every conceivable section, including the credits, trends and fashion pages. The jewel in the crown is the fabulous annual Jewellery & Watches Special, naturally presented during an elegant high tea at a stylish venue. Publication date The Jewellery & Watches special is sealed in with copies of Nouveau issue 11 for newsstand and subscription sales (apears on 13 October 2015). This special is also sealed in with the subscription circulation of: Marie Claire edition 11 Eigen Huis & Interieur edition 11 Beau Monde edition 15 More Than Classic edition 6 nouveau

21 special & event Technical specifications Circulation: 100,000 copies Page count: minimum 52 pages Format: 200 x 264 mm Binding: stapled paperbound Rates & deadline Rate for 1/1 FC in Jewellery & Watches special: 9,000 Sponsoring the entire Jewellery & Watches special: price available on request It is possible to order additional copies; price is available on request The closing date for reservations and submitting material: 15 September All rates are exclusive of VAT. Placements fall under the 2015 media contract and agency and contract discounts apply. For more information, please contact your account manager at Sanoma or Ajo van Vulpen, tel. +31 (0) , ajo.vanvulpen@sanoma.com or go to: nouveau

22 cooperation N ouveau readers love to be inspired by you Puzzle & Win Mail & Win L Histoire The muse of... Nouveau Selection nouveau

23 P Print Digital Events Awards Jewellery & Watches special 1x in 2015 circulation: 100,000 copies Magazine Circulation: 48,504 Range: 129,300 Nostalgie Special Circulation: 10,000 Cultuur Gids 1x in pages Nouveau.nl & Newsletter Monthly newsletter, sent to 6,500 subscribers. Nouveau on your tablet: digital edition with plenty of extras Reader workshops Tailor-made The Pearl of Nouveau Annual award for a well-known Dutchwoman Jewellery & Watches Event Annual event in the Amstel Hotel nouveau

24 facts Rates and formats 2015 Rate for 1/1 page advertisement: 8,410 Format 1/1 page advertisement Type area WxH 194 x 254 mm Trim area WxH 230 x 297 (add 5 mm for the trim) Please note submit 2/1 page as a single page Publication dates and submission deadlines for material Year Edition Publication date Deadline for submission of material nouveau 2015

25 contact Sanoma Media Nederland Ajo van Vulpen, Senior Account Manager Mobile: +31 (0) Isabel van Eys Account Manager Mobile: +31 (0) Sanoma Germany Thomas Quast Sanoma France Conny Hofmans Evguenia Trounova, B2B Communications Manager Mobile: +31 (0) Subject to changes. For up-to-date information, go to or contact your Sanoma Media account manager Nouveau is a publication of Sanoma Netherlands BV Nouveau will be published 12 times in 2015 Nouveau has a minimum page count of 156 pages Nouveau retails for 5.95 A one-year subscription costs Exceptionality, quality, luxury, taste and class. Each and every month nouveau 2015