ICA 2013 Survey - Job Titles and Descriptions

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1 1. CLIENT CONTACT 1A - Director of Client Services 1B - Group Account Director 1C - Senior Account Director 1D - Intermediate Account Director 1E - Junior Account Director 1F - Account Manager/Supervisor 1G - Account Executive 1H - Jr. Account Executive / Account Coordinator Responsible for the overall agency performance, ensuring financial goals attainment, development of agency / client relationships, while coaching and mentoring client service staff members. Reports to top management and may be a member of the management group. Supervises and administers the work of a group of account directors. Responsible for the profitability of the accounts within his/her group. Reports to top management and may be a member of the management group. Supervises and administers the work of a group of client contact personnel. Appoints and directs the activities of the account service personnel may conceive and direct the execution of special marketing services for specific clients. Top-level client contact. Ensures the agency s clients receive appropriate and professional counsel and service from the account management staff. (More than 5 years of experience in this position). Supervises and administers the work of a group of client contact personnel. Appoints and directs the activities of the account service personnel may conceive and direct the execution of special marketing services for specific clients. Top-level client contact. Ensures the agency s clients receive appropriate and professional counsel and service from the account management staff. (3-5 years of experience as an Account Director). Supervises and administers the work of a group of client contact personnel. Appoints and directs the activities of the account service personnel may conceive and direct the execution of special marketing services for specific clients. Top-level client contact. Ensures the agency s clients receive appropriate and professional counsel and service from the account management staff. (0-3 years of experience as an Account Director). Fully conversant with all phases of client contact work. Responsible for the supervision of the activities of a group of account executives. Reports to Account Director. Responsible for all phases of client contact work at the top level with his/her clients. Reports to the Account Manager. Primary function is budget control and other client paper work; minimum client contact. Page 1 of 29

2 Assists more senior members of account service staff. 1I - Business Development Manager Responsible for devising and executing the agency new business plan. He/she prospects for new business and coordinates new business presentation. Reports to senior management. 2. CREATIVE 2A - Creative Director 2B - Associate Creative Director 2C - Senior Art Director 2D - Intermediate Art Director 2E - Junior Art Director 2F - Senior Copywriter 2G - Intermediate Copywriter 2H - Junior Copywriter Oversees the creative team (includes copywriters and designers) to help develop the agency's creative product for clients. Works with Account Executives to ensure the client's needs are being met and the creative goals are on track. Develops every aspect of an ad campaign based on the client's marketing plan, conceptualizing ideas for clients, assigning projects to staff and verifying the client's deadlines are being met. Responsible for supervision and co-ordination of creative for an assigned group of accounts. He/she has a number of creative teams that report to him/her. Reports to Creative Director. Responsible in consultation with other top agency personnel for the creation and physical appearances of client advertising. May supervise the work of other artists and layout people. Reports to Associate Creative Director or Creative Director. (More than 5 years experience) Under the supervision of the Senior Art Director and the general supervision of the Creative Director. Carries out the day-to-day creative responsibilities on various accounts and any overflow work from senior creative teams. (3-5 years experience) Primary function is budget control and other client paper work with minimal client contact. Assists more senior members of account service staff. (0-3 years experience) Responsibilities include the preparation of material for all senior creative personnel and projects that require fast turnaround - primarily print and some broadcast. (More than 5 years experience) Capable of creating all types of advertising copy, usually on smaller accounts, editing, and supervising the work of juniors. (3-5 years experience) Capable of writing copy under direction. Rarely expected to originate copy themes. (0-3 years experience) Page 2 of 29

3 2I - Project Manager 2J - Proof Reader Reports to the Creative Director or Client Services Director. Responsible for the smooth implementation through the various production stages of all creative projects within the agency. Scrutinizes online, print, radio and television copy, from concept through numerous revisions. Role may also require creating and maintaining a style guide. Must check copy for correct grammar, spelling, punctuation and verbiage according to the agency and client s editorial and legal standards. 3. PRINT PRODUCTION 3A - Director, Print & Studio Production 3B - Production Manager 3C - Assistant Production Manager 3D - Production Assistant 3E - Traffic Coordinator 3F - Art Buyer 3G - Monitoring and Assembly 4. ART STUDIO 4A - Art Studio Manager Directs, manages, and administers print production function and art studio function. May have profit responsibility in studio area. Supervises work of senior production people. Reports to Creative Director. Fully conversant with production of all printed material. Responsible for purchase and control of all related material, mechanical work, etc. Supervises the work of others. Full knowledge of traffic control and production billing procedures. May be a department head. Conversant with most phases of print material. Responsible for control and purchasing of all material related to production on an assigned group of accounts. Supervises the work of Print Traffic Coordinator. Reports to Production Manager. Working knowledge of production of all types of printed material. Capable of dealing with supply houses and most production functions. Supervision of others may not be a requirement. Capable of performing all traffic control functions in the print department. Works closely with the Creative Director to procure required art, co-ordinate preproduction planning and prepares for reproduction of all products. Works closely with graphic department to create advertising mock-ups and assemble both presentation boards and leave-behind presentations. Creates unique customized packaging. Uses all methods of binding tools and equipment. Administers / manages in-house or external Art Studio. Full knowledge of all phases, Page 3 of 29

4 4B - Senior Graphic Designer 4C - Junior Graphic Designer 4D - Digital Retoucher 4E - Production Artist 4F - Typographer/Computer Artist 4G - Technician Proof Reader 4H - Prepress Operator 5. MEDIA 5A - Managing Director - Media 5B - Managing Director - Client Services 5C - Managing Director - Digital manual or computer-generated, of finished art processes. Supervises a work group. Department Head. Acts as an Art Director, specializing in design. Is capable of giving creative input to the layout. Reports to the Studio Manager. (More than 5 years experience as a Graphic Designer). Acts as an Art Director, specializing in design. Is capable of giving creative input to the layout. Reports to the Senior Graphic Designer or the Studio Manager. (Less than 5 years experience as a Graphic Designer). Performs illustrations and/or digital enhancements within a computer production workflow. Prepares mechanical (finished) art for all types of print production, via computer. Prepares computer-generated typesetting and/or layouts and mechanicals of various types of print production. Scrutinizes online, print, radio and television copy, from concept through numerous revisions. Role may also require creating and maintaining a style guide. Must check copy for correct grammar, spelling, punctuation and verbiage according to the agency and client s editorial and legal standards. Prepares items for print, such as posters, pamphlets, magazines, newspapers or books. Lays out text and artwork, corrects any formatting errors and ensures that publication looks as designer intended. May also prepare metal plates that are used by traditional printing presses to transfer words and images to paper. Responsible for or participant in overall operation, growth and profitability, office resources, personnel, process and tool development, new business, client service, sales and marketing, financial planning and plan definition. Responsible for or participant in overall operation, growth and profitability, office resources, personnel, process and tool development, new business, client service, sales and marketing, financial planning and plan definition. Responsible for or participant in overall operation, growth and profitability, office Page 4 of 29

5 5D - Group Director - Media 5E - Group Director - Client Services 5F - Group Director - Digital 5G - Media Director 5H - Media Manager 5I - Media Manager - Client Service 5J - Media Manager - Digital 5K - Regional Media Director / Manager resources, personnel, process and tool development, new business, client service, sales and marketing, financial planning and plan definition. Responsible for the media function on a group of accounts. Has supervisors reporting to him/her; or supervises a separate media unit, e.g. subsidiary, A.O.R., etc. Reports to Regional Media Director. Responsible for developing, maintaining, and growing client relationships and providing senior level direction/support. Conducts and participates in internal and external brainstorming sessions to develop new ideas for client projects and programs. Participates in senior management decision-making. Responsible for developing, maintaining, and growing client relationships and providing senior level direction/support. Conducts and participates in internal and external brainstorming sessions to develop new ideas for client projects and programs. Participates in senior management decision-making. Responsible for overall direction, structure, process and accountability of the department, top level client contact and digital strategy, internal evangelism of digital media, new business development. Responsible for management of a group of media accounts, e.g. Manager, Media Planning, and Manager Broadcast Buying. Reports to Regional Media Director. Responsible for building strong client relationships and team and agency relationships. Provides analysis and delivers strategic consulting services and business insights to clients, with an eye toward expanding revenue opportunities. Trains and supervises staff. Maintains knowledge of media opportunities, media trends, and issues of interest to clients. Responsible for managing and guiding the preparation of client media plans, proposals, and analysis. Trains and supervises staff. Maintains knowledge of media opportunities, media trends, and issues of interest to clients. Builds strong client relationships and team and agency relationships. Ensures that media contributes effectively as a key driver of company and brand growth. Leads, develops and prioritizes the region s working media budgets - encompassing the responsibility of both strategic planning and buying. Ensures that budgets and plans are in line with the unit s business objectives. Takes a leadership role in ensuring all media vehicles work together to deliver on the portfolio/brand's communication brief and target Page 5 of 29

6 5L - Associate Media Manager 5M - Director of Radio Services 5N - Director of Television Services 5O - Director of Digital Services 5P - Director of Research 5Q - Director of Search 5R - Director of Client Services 5S - Director of Strategy / Planning consumer market. Responsible for management of a group of media accounts, e.g. Manager, Media Planning, and Manager Broadcast Buying. Reports to Regional Media Director. Oversees radio product and overall quality control, buying when necessary. Negotiates volume agreements, analyzes promotions, prepares POVs, participates in special projects including new business initiatives, and manages department s human resources. Responsible for the overall planning, execution, tracking and reporting of television campaigns. Keeps current on available research, software programs, new and relevant technology and any industry information to assist in servicing clients more efficiently and effectively in the broadcast/digital realm. Reviews/evaluates employees Responsible for the development of ongoing business relationships from the prospect stage through existing account management. Ensures that proper digital processes are in place and re-evaluates to keep them current. Is on the leading edge of the industry and is sharing that information with the team as well as actively participating in related associations. Plans, budgets, and staffs department to provide marketing and advertising research services to the agency and its clients. Assures quality of research projects and interpretations. Provides thought leadership, technological and innovation opportunities in search marketing. Responsible for the development of ongoing business relationships from the prospect stage through existing account management. Manages the execution of search account strategies and plans based on directive from customers and agency account teams. Adopts defined management standards and project management best practices for SEM, SEO and account management. Manages timelines with graphics, content, legal, traffic and other areas of the Agency, as well as with the client to maintain scheduled deadlines on projects. Oversee projects to completion and ensure that they are in compliance with the specifics as per client specification. Provide guidance, direction, coaching and development to clients. Support the Account Management Team. Leads customer s advertising strategy. Directs all planning and buying and operational needs. Responsible for growing customer relationship. Oversees staff hiring, supervision, training, mentoring, and performance reviews. Keeps abreast of industry issues and Page 6 of 29

7 5T - Director of Technology 5U - Media Planning Supervisor - Multimedia 5V - Media Planning Supervisor - Digital 5W - Senior Media Planner - Multimedia 5X - Intermediate Media Planner - Multimedia 5Y - Assistant Media Planner - Multimedia development; maintains a strong knowledge of emerging technologies Responsible for the development of the overall strategy, architectural design, development and execution of the technology infrastructure and IT security. Provides leadership and management of IT team members. Ability to frame the business value from technology initiatives and articulate this value to meet the client s business goals and objectives. Supervises the planning and execution on one or more accounts. In large agencies, reports to Regional Media Director/Group Media Director. Works with the Account Director to optimize quality of agency s work, internally and externally. Develops/oversees plans and recommendations that go beyond the conventional media flowchart to consider all forms of paid, non-paid/earned and owned media. Supervision and training of junior staff. Responsible for daily client contact, digital strategy within the media mix, media planning, supplier negotiations, campaign analysis, agency POVs. Understands the responsibilities of the Buyer and Coordinator in order to assist them manage their time and workload. Provides or coordinates training for Buyers and Coordinators. Maintains knowledge of digital research tools, market trends, and industry best practices. Responsible for achieving marketing and promotional objectives by developing media plans; evaluating advertising media options; placing and expediting media contracts; evaluating media results. Maintains a robust knowledge of available media vehicles and creative formats available in Canada. Assists senior staff/account directors. (More than 4 years experience as a Media Planner) Responsible for achieving marketing and promotional objectives by developing media plans; evaluating advertising media options; placing and expediting media contracts; evaluating media results. Ability to work with the primary tools of media planning/buying. Supervises and trains junior staff. (3-5 years experience as a Media Planner) Responsible for achieving marketing and promotional objectives by developing media plans; evaluating advertising media options; placing and expediting media contracts; evaluating media results. Begins to work with the primary tools of media planning/buying. Builds knowledge and understanding of traffic procedures, billing / paying procedures, client relationship, creative partner relationship, and understanding of what CPRs and CPMs are and how they differ from one medium to another. (0-3 years experience as a Media Planner) Page 7 of 29

8 5Z - Junior Media Planner - Multimedia 5AA - Senior Media Planner - Digital 5AB - Intermediate Media Planner - Digital 5AC - Assistant Media Planner - Digital 5AD - Junior Media Planner - Digital 5AE - Media Analyst Responsible for achieving marketing and promotional objectives by developing media plans; evaluating advertising media options; placing and expediting media contracts; evaluating media results. Begins to work with the primary tools of media planning/buying. Builds knowledge and understanding of traffic procedures, billing / paying procedures, client relationship, creative partner relationship, and understanding of what CPRs and CPMs are and how they differ from one medium to another. (0-3 years experience as a Media Planner) Responsible for achieving marketing and promotional objectives by developing media plans; evaluating advertising media options; placing and expediting media contracts; evaluating media results. Maintains a robust knowledge of available media vehicles and creative formats available in Canada. Assists senior staff/account directors. Maintains knowledge of digital research tools, market trends, and industry best practices. (More than 4 years experience as a Media Planner) Responsible for achieving marketing and promotional objectives by developing media plans; evaluating advertising media options; placing and expediting media contracts; evaluating media results. Maintains a robust knowledge of available media vehicles and creative formats available in Canada. Assists senior staff/account directors. Maintains knowledge of digital research tools, market trends, and industry best practices. (3-5 years experience as a Media Planner) Also referred to as a Media Coordinator, is responsible for data entry related tasks such as Adtraq input, creating buy sheets, MPAs, specification sheets, as well as trafficking digital campaigns in DoubleClick. Supports the Buyer and may be asked to help with research, RFPs, or other tasks. Ability to pull reports from DoubleClick, update pacing reports and data files, and make recommendations to the Buyer with respect to optimizing and delivering the campaign. (0-3 years experience as a Media Planner) Also referred to as a Media Coordinator, is responsible for data entry related tasks such as Adtraq input, creating buy sheets, MPAs, specification sheets, as well as trafficking digital campaigns in DoubleClick. Supports the Buyer and may be asked to help with research, RFPs, or other tasks. Ability to pull reports from DoubleClick, update pacing reports and data files, and make recommendations to the Buyer with respect to optimizing and delivering the campaign. (0-3 years experience as a Media Planner) May also be referred to as a Search Marketing Analyst. Responsible for developing, Page 8 of 29

9 implementing, managing, optimizing, and reporting on Pay per Click (PPC) campaigns for various customers across a variety of online publishers including Google, BING, Yahoo, Facebook, LinkedIn and others. Performs Search Engine Optimization (SEO) audits and provide recommendations to help improve the quantity and quality of organic traffic to customer web sites. Creates promotional text ads for use with a variety of campaigns across different publishers. Monitors and reports on SEO and PPC campaign performance through the use of Web Analytics Software, Bid Management Platforms and Organic Ranking programs. Communicates effectively with internal account teams (offline and online). Maintains knowledge of the latest trends in the Search Marketing industry in North America. 5AF - Media Buying Supervisor - Television 5AG - Media Buying Supervisor - Radio 5AH - Media Buying Supervisor - Print 5AI - Media Buying Supervisor - Out of Home 5AJ - Media Buying Supervisor - Digital 5AK - Media Buying Supervisor - Social 5AL - Senior Media Buyer - Television Supervises the planning and execution on one or more accounts. In large agencies reports to Regional Media Director/Group Media Director. Monitors current market conditions with respect to supply / demand. Establishes CPRs and CPMs by market, demo, and season. Monitors industry developments and trends including station format changes, programme schedule changes, and programme cancellations. Responsible for effective guidance and training of junior staff. (More than 4 years experience as a Buyer) Supervises the planning and execution on one or more accounts. In large agencies reports to Regional Media Director/Group Media Director. Responsible for Radio buys, overseeing execution of radio campaigns by intermediate / junior Buyers, preparation of CPR guidelines, pre and post buy analysis. Supervises the planning and execution on one or more accounts. In large agencies reports to Regional Media Director/Group Media Director. Supervises the planning and execution on one or more accounts. In large agencies reports to Regional Media Director/Group Media Director. Supervises the planning and execution on one or more accounts. In large agencies reports to Regional Media Director/Group Media Director. Supervises the planning and execution on one or more accounts. In large agencies reports to Regional Media Director/Group Media Director. negotiates media contracts and supervises preparation of estimates. Effectively guides and Page 9 of 29

10 5AM - Intermediate Media Buyer - Television 5AN - Assistant Media Buyer - Television 5AO - Junior Media Buyer - Television 5AP - Senior Media Buyer - Radio 5AQ - Intermediate Media Buyer - Radio 5AR - Assistant Media Buyer - Radio 5AS - Junior Media Buyer - Radio 5AT - Senior Media Buyer - Print trains junior staff. (More than 4 years experience as a Media Buyer). negotiates media contracts and supervises preparation of estimates. Effectively guides and trains junior staff. (3-5 years experience as a Media Buyer). Responsible for uploading Buys into Adtraq, preparing client estimates, setting up CPC's in Adtraq, calling out for station avails/posts, discrepancy/invoice clearing, assisting with prebuy documents in Adtraq, preparing and sending out station lists for trafficking, and updating season premiere/finale lists. (0-3 years experience as a Media Buyer). Responsible for uploading Buys into Adtraq, preparing client estimates, setting up CPC's in Adtraq, calling out for station avails/posts, discrepancy/invoice clearing, assisting with prebuy documents in Adtraq, preparing and sending out station lists for trafficking, and updating season premiere/finale lists. (0-3 years experience as a Media Buyer). Responsible for issuing Radio MPAs, executing Radio Buys, QC MPAs / estimates, value summaries, preparing post analysis, tracking Radio expenditure by supplier by client for all clients. Oversees Radio coordinators / junior staff. Liaises with internal staff teams. (More than 5 years experience as a Media Buyer). Responsible for issuing Radio MPAs, executing Radio Buys, QC MPAs / estimates, value summaries, preparing post analysis, tracking Radio expenditure by supplier by client for all clients. Oversees Radio coordinators / junior staff. Liaises with internal staff teams. (3-5 years experience as a Media Buyer). Responsible for executing Radio Remote Campaigns, trafficking, preparing Station Lists, posting invoices, preparing Radio estimates, and checking contracts. Assists Supervisor/Senior Buyer in preparing buy sheets, POPs, collection of Co-op invoices, and X- Files liaison. (0-3 years experience as a Media Buyer). Responsible for executing Radio Remote Campaigns, trafficking, preparing Station Lists, posting invoices, preparing Radio estimates, and checking contracts. Assists Supervisor/Senior Buyer in preparing buy sheets, POPs, collection of Co-op invoices, and X- Files liaison. (0-3 years experience as a Media Buyer). negotiates media contracts and supervises preparation of estimates. Maintains knowledge of the range of media, vehicles and formats available to an advertiser in Canada and a clear Page 10 of 29

11 5AU - Intermediate Media Buyer - Print 5AV - Assistant Media Buyer - Print 5AW - Junior Media Buyer - Print 5AX - Senior Media Buyer - Out of Home 5AY - Intermediate Media Buyer - Out of Home 5AZ - Assistant Media Buyer - Out of Home 5BA - Junior Media Buyer - Out of Home 5BB - Senior Media Buyer - Digital understanding of reach and frequency. (More than 5 years experience as a Media Buyer). negotiates media contracts and supervises preparation of estimates. Maintains knowledge of the range of media, vehicles and formats available to an advertiser in Canada and a clear understanding of reach and frequency. (3-5 years experience as a Media Buyer). negotiates media contracts and supervises preparation of estimates. Maintains knowledge of the range of media, vehicles and formats available to an advertiser in Canada and a clear understanding of reach and frequency. (0-3 years experience as a Media Buyer). negotiates media contracts and supervises preparation of estimates. Maintains knowledge of the range of media, vehicles and formats available to an advertiser in Canada and a clear understanding of reach and frequency. (0-3 years experience as a Media Buyer). negotiates media contracts and supervises preparation of estimates. Maintains knowledge of current market conditions with respect to supply / demand and monitors industry developments and trends. (More than 5 years experience as a Media Buyer). negotiates media contracts and supervises preparation of estimates. Maintains knowledge of current market conditions with respect to supply / demand and monitors industry developments and trends. (3-5 years experience as a Media Buyer). Executes media plans. Purchases publication space and/or broadcast time. Assists Senior Buyers / Account Directors with research and negotiation. Coordinates POPs, and makes media recommendations. (0-3 years experience as a Media Buyer). Executes media plans. Purchases publication space and/or broadcast time. Assists Senior Buyers / Account Directors with research and negotiation. Coordinates POPs, and makes media recommendations. (0-3 years experience as a Media Buyer). negotiates media contracts and supervises preparation of estimates. Understands the responsibilities of the Buyer and Coordinator in order to assist them manage their time and workload. Provides or coordinates training for Buyers and Coordinators. Maintains Page 11 of 29

12 5BC - Intermediate Media Buyer - Digital 5BD - Assistant Media Buyer - Digital 5BE - Junior Media Buyer - Digital 5BF - Senior Media Buyer - Social 5BG - Intermediate Media Buyer - Social 5BH - Assistant Media Buyer - Social knowledge of digital research tools, market trends, and industry best practices. (More than 5 years experience as a Media Buyer). negotiates media contracts and supervises preparation of estimates. Understands the responsibilities of the Buyer and Coordinator in order to assist them manage their time and workload. Provides or coordinates training for Buyers and Coordinators. Maintains knowledge of digital research tools, market trends, and industry best practices. (3-5 years experience as a Media Buyer). May also be referred to as a Media Coordinator. Responsible for data entry related tasks such as Adtraq input, creating buy sheets, MPAs, specification sheets, and trafficking Digital Campaigns in DoubleClick. Assists with the reconciliation and posting of supplier invoices. In addition, communicates with suppliers to provide buy sheets, signed IOs, etc. Ability to pull reports from DoubleClick, update pacing reports and data files, and make recommendations to Buyer with respect to optimizing and delivering the campaign. Supports the Buyer with research, RFPs, or other tasks. (0-3 years experience as a Media Buyer). May also be referred to as a Media Coordinator. Responsible for data entry related tasks such as Adtraq input, creating buy sheets, MPAs, specification sheets, and trafficking Digital Campaigns in DoubleClick. Assists with the reconciliation and posting of supplier invoices. In addition, communicates with suppliers to provide buy sheets, signed IOs, etc. Ability to pull reports from DoubleClick, update pacing reports and data files, and make recommendations to Buyer with respect to optimizing and delivering the campaign. Supports the Buyer with research, RFPs, or other tasks. (0-3 years experience as a Media Buyer). negotiates media contracts and supervises preparation of estimates. (More than 5 years experience as a Media Buyer). negotiates media contracts and supervises preparation of estimates. (3-5 years experience as a Media Buyer). negotiates media contracts and supervises preparation of estimates. (0-3 years experience Page 12 of 29

13 5BI - Junior Media Buyer - Social 5BJ - Media Traffic Manager 5BK - Media Coordinator / Estimator 6. DIGITAL 6A - Managing Director 6B - Group Account Director 6C - Account Director 6D - Account Supervisor 6E - Account Executive 6F - Account Coordinator 6G - Director of Strategy 6H - Director of Technology as a Media Buyer). negotiates media contracts and supervises preparation of estimates. (0-3 years experience as a Media Buyer). Coordinates scheduling, processing and trafficking of advertisements from inception to completion. Serves as liaison between clients, outside vendors and agency teams to coordinate advertising processing. Prepares client estimates of media costs. No supervisory responsibility. Responsible for / or participant in overall operation, growth and profitability, office resources, personnel, process and tool development, new business, client service, sales and marketing, financial planning, and plan definition. Responsible for identification and development of new business. Provides mentoring and leadership of client personnel. Strategic planning and management of client interactive projects. Integrates the interactive marketing component of an overall marketing communications strategy. Account planning and management. Mentoring and leadership of Account Team. Responsible for the overall service, profitability and growth of several accounts. Plans the clients long-range direct interactive and online marketing strategies. Responsible for all phases of client contact work at the top level with his/her clients. Reports to Account Manager / Account Director. Primary function is budget control and other client communications with minimal client contact, and assists more senior members of the Interactive account staff. Creating and executing both internally and externally the digital strategy for agencies and clients by leading and managing account executives and their teams. Managing production/account teams to ensure client needs are being met. Excellent client management, strategic thinking and executive communication skills. Plays a key role in various decision-making capacities related to the technology vision and Page 13 of 29

14 6I - Creative Director 6J - Associate Creative Director 6K - Senior Art Director 6L - Intermediate Art Director 6M - Junior Art Director 6N - Senior Copywriter 6O - Intermediate Copywriter 6P - Junior Copywriter 6Q - Senior Designer information technology (IT) management both within the agency and where relevant to executing client work. He/she is responsible for ensuring the smooth and effective running of the extended IT infrastructure and allied facilities within the organization and works closely with the team and top management to help IT deliver the expected strategic benefits to both the business side of an organization and their clients. (5 or more years experience) Leads, guides and mentors creative group, interprets industry trends, provides strategic guidance, participates new business and creative presentations. Hands-on creative direction with entire department. Co-ordination with outside suppliers to leverage opportunities to improve work quality and delivery. Hiring staff, art direction on specific projects. New business and creative presentations. Conceptual thinking, visual design, implementation and presentation. Stays ahead of industry tools and works directly with technical people to insure smooth hand-off of work. Creates online brand content and banner advertising (More than 5 years experience as Art Director). Conceptual thinking, visual design, implementation and presentation. Stays ahead of industry tools and works directly with technical people to insure smooth hand-off of work. Creates online brand content and banner advertising (3-5 years experience as Art Director). Conceptual thinking, visual design, implementation and presentation. Stays ahead of industry tools and works directly with technical people to insure smooth hand-off of work. Creates online brand content and banner advertising (0-3 years experience as Art Director). Conceptual thinking, writing and presentation. Creates online brand content and banner advertising. (More than 5 years experience as a Copywriter). Conceptual thinking, writing and presentation. Creates online brand content and banner advertising. (3-5 years experience as a Copywriter). Conceptual thinking, writing and presentation. Creates online brand content and banner advertising. (0-3 years experience as a Copywriter). Conceptualises and creates graphic and user interface solutions for the internet, intranets, Page 14 of 29

15 6R - Intermediate Designer 6S - Senior Project Manager 6T - Project Manager 6U - Technical Director 6V - Strategist 6W - Programmer 6X - Program Analyst 6Y - HTML Integrator 6Z - Senior Flash Developer extranets, portals and applications under the direction of the Creative Director. Graphics are created using a combination of mainstream graphics tools, animation packages and html editors. (More than 5 years experience as an Interactive Designer) Conceptualises and creates graphic and user interface solutions for the internet, intranets, extranets, portals and applications under the direction of the Creative Director. Graphics are created using a combination of mainstream graphics tools, animation packages and html editors. (3-5 years experience as an Interactive Designer) Manages overall production capacity and deliverables. (More than 5 years experience a as a Project Manager) Oversees all projects from a timing, cost and logistic perspective. Responsible for development of production process and management of producers, production assistants and proof readers. Monitors and projects overall shop production capacity. In-depth knowledge of the protocols, technology and strategic applications of the Internet. Use of this knowledge to act as an advisor to the company and to lead a technical team in the completion of sophisticated web, software and e-commerce projects. Responsible for defining innovative and highly effective digital marketing strategies for clients. Excellent client management, strategic thinking and executive communications skills. Server and client-side Internet programming, system administration, technical web mastering, technology evaluation, research and development of innovative technology solutions and web applications, custom software development. Focuses on building, maintaining and analysing schedules and budgets, including identifying risks and developing risk mitigation plans. Generates weekly status, indicators, schedule trends, critical path analysis, schedule optimizations and risk mitigation recommendations. (More than 5 years in a product development environment) Responsible for all elements of web page construction, including HTML mark up, GIF animation, batch processing, graphics, audio and video optimization, PDF production, and JavaScript. Responsible for all elements of web publishing tools, such as Macromedia Flash, Director. (More than 5 years experience as a Flash Developer) Page 15 of 29

16 6AA - Senior Information Architect 6AB - Information Architect 6AC - QA Manager 6AD - QA Coordinator 6AE - Database Administrator 6AF - Database Developer Responsible for developing strategy, web framework, sophisticated content management systems, and site features that determine user experience for clients. Direct website development and supervise a team of site builders, information architects, and external consultants as required to integrate design, technology, and editorial into a cohesive solution for client. (More than 5 years experience as an Information Architect). Responsible for developing strategy, web framework, sophisticated content management systems, and site features that determine user experience for clients. Direct website development and supervise a team of site builders, information architects, and external consultants as required to integrate design, technology, and editorial into a cohesive solution for client. (Less than 5 years experience as an Information Architect). Responsible for overall management and planning of testing process on websites, mobile applications, and their coding. Works closely with all members of the software development team to ensure functional and business logic comport to the agreed upon project requirements and are free of significant defects. Also identifies major risks to the success of the project. Responsible for execution of testing and analysis of websites, mobile applications, and their coding. Also identifies major risks to the success of the project. May oversee a team of other QA Specialists. Responsible for providing technical support for the database environment including overseeing the development and organization of the databases, assessment and implementation of new technologies, and providing Information Technology with a longterm perspective on the relationship of database technology to the business opportunities facing the company. Works with architecture, application development and operations to help achieve a state-of-the-art environment that meets current and future business objectives. Also trains technical support and applications staff to better utilize on-line processing database environments. Provides tools to assist in the management of the database and transaction processing environment. In addition, DBAs develop a methodology for the ongoing assessment of database performance and the identification of problem areas. Also develop a security scheme for the database environment, as well as assist in disaster recovery if necessary. Proficient in programming, develops, administers and maintains a wide variety of databases to support web sites and web applications ranging from corporate web sites, online Page 16 of 29

17 6AG - Social Media Strategist 6AH - Social Media Marketer 6AI - Web Developer 7. RESEARCH / STRATEGIC PLANNING 7A - Director of Planning 7B - Senior Strategic Planner/Account Planner promotions, PIN programs, memberships and profiling. Ensures database security and integrity. Performs backups, restores and upgrades. Reports to Database Administrator. Creates plans and strategies to utilize social media to its optimum level. Provides social media counsel to clients, and social media digital direction for new business opportunities. Leads strategy for social media activities/campaigns and evaluates results on an ongoing basis. Leads efforts to devise systems of measurements and key metrics to understand effectiveness in terms of social media penetration and impact of social media reputation and perceptions. In addition, understands the social marketing space and is able to identify and communicate social media opportunities. Finally, develops and maintain a process workflow that ensures consistent execution and delivery of social media marketing campaigns with creative and technology teams. Employs plans and strategies to utilize social media to its optimum level in order to increase the reach of the ads placed on it. Social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue. Designs, creates, and implements software code in order to improve the effectiveness of a website. Works on a team with graphic designers and web designers to develop websites with HTML, JavaScript, PHP, CSS, and other coding methods. Web developers focus on the concept, interface design, and layout of a website from design to launch. Builds and tests the integration of a website to make it easy to use and navigate for end users and clients. For ongoing websites, web developers troubleshoot and debug existing code in order to enhance the website s functionality. The field of web development is currently shifting toward the optimization of mobile device applications and web browsing. Manages and allocates the planning resources within an agency. Provides strategic guidance and is ultimately responsible for the strategic/insight output of the agency. Usually carries out the same responsibilities of Senior Strategic Planner/Account Planner. Department Head. Responsible for consumer insights and the quality of the creative brief. Uses expertise in consumer insight and brand equity to guide strategy. Advises on the use of research, where appropriate, and is the voice of the consumer in the process of developing communications. (More than 5 years experience as a Planner). Page 17 of 29

18 7C - Junior Strategic Planner/Account Planner 7D - Senior Researcher 7E - Junior Researcher 7F - Knowledge Manager 7G - Services Manager 8. BROADCAST PRODUCTION 8A - Head of Broadcast / Executive Producer 8B - Senior Producer 8C - Intermediate Producer Responsible for consumer insights and the quality of the creative brief. Uses expertise in consumer insight and brand equity to guide strategy. Advises on the use of research, where appropriate, and is the voice of the consumer in the process of developing communications. Report to the Director of Planning or Senior Strategic Planner. (Less than 5 years experience as a Planner). Manages Research Department, including training. Lends guidance to client/agency regarding sector, market, trends, best practices, and other similar research. Provides strategic input and guidance on all research projects, directly contributing to or managing research goals, planning, design, analysis, reporting, and distribution. Responsible for assistance to the supervisor/research / senior director in all phases of the marketing research process. Responsible for the management of the current knowledge management practices as well as the design of new knowledge distribution policies and practices. Interacts with the staff members, unit managers, and the clients. Acts as a mediator to answer the queries of the clients and staff about knowledge management products and practices. Provides information to agency departments. Maintains and updates agency library, subscriptions and agency intellectual capital. Reports to Director of Planning. Fully conversant with and responsible for all types of broadcast advertising work including preparation of estimates, talent, scripts, packaged shows, transcriptions, etc. Capable of senior client contact work, understanding other media, coordination of radio and TV with other advertising plans, and originating radio and TV advertising plans. Department head. Conversant with all phases of broadcast advertising and responsible for the production of radio and TV commercials and client contact work. Administrative ability. May be Department Head in smaller agency where he/she would confer with other top agency personnel. Carries out significant functions in the production or post-production process, which would otherwise be performed by the Senior Producer. Responsibilities often include supervision of various stages of production, and administrative tasks. They may also contribute creative ideas or assist in script development. Page 18 of 29

19 8D - Junior Producer 8E - Talent / Traffic Director 8F - Talent / Traffic Manager 8G - Talent / Traffic Coordinator 8H - Production Assistant 8I - Illustrator 8J - Video Editor 8K - Technician 9. PUBLIC RELATIONS 9A - Managing Director 9B - Executive Vice-President Assists other production professionals in creating ads for television or radio. Reports to Intermediate Producer. Has overall responsibility for the department. Supervises and appoints the work flow and training of the broadcast traffic/talent personnel, in addition to direct execution of the traffic/talent needs of their own list of clients. Reports to the Traffic/Talent Director. Responsibilities include the operation and performance of the broadcast traffic/ talent department. Provides the leadership and knowledge to ensure clients commercials are properly scheduled, and talent payments are remitted according to union rules. Responsibilities include the co-ordination to pay for sessions, residuals, clearing scripts with appropriate governing bodies and preparing residual estimates for account executives. Traffic duties consist of supplementing the media-buy (radio and TV) with material (statistics, tests, market test, rotation patterns). Assists in the flow of dubs between agency and stations. Assistant to the Broadcast Department. Capable of preparing pre-production materials, liaising with production houses as directed, scheduling, etc. Reports to Executive Producer. Combines art, design and creative skills to develop ideas and produce original visual images for a wide range of products. Digitizes and arranges video footage in a way that ensures flow and continuity; editing is usually done on sophisticated computer software. Video editors also ad effects, music and correct any visual, flow or color problems present in the video footage. Operates machines and equipment to record, synchronize, mix, or reproduce music, voices, or sound effects. Responsible for or participant in overall operation, growth and profitability, office resources, personnel, process and tool development, new business, client service, sales and marketing, financial planning and plan definition. Responsible for providing high-quality public relations capability that compliments the communications services provided by other operating divisions of the agency in a manner Page 19 of 29

20 9C - Senior Vice-President 9D - Vice-President 9E - Group Account Director 9F - Account Director 9G - Account Supervisor 9H - Account Executive 9I - Account Coordinator 9J - Video Producer 9K - Graphic Designer that maximizes the appeal of total corporate capabilities to desirable clients and prospective clients, and result in a profit. Responsible for new business development, strategic management of all public relations accounts and administrative management of the division. The position reports to the President of the agency but works in close conjunction with the entire senior management team. Working in close concert with agency and department management, administers, evaluates and is responsible for the creation and handling of the Publicity and Public Relations programs and projects for clients and the agency and for the performance and activities of the employees within the Public Relations Department. Reports to the President. Oversees all public relations accounts and new business. Supervises and administers the work of a group of consultants. Responsible for client profitability. Reports to top management and may be a member of the management group. Supervises and administers the work of a group of client contact personnel. May report to Group Account Director. Responsible for building and maintaining positive, lasting client relationships based on effectively achieving client s marketing objectives in a manner that results in profit to the agency. Provides strategic planning and direction on assigned accounts. Responsible for all phases of client contact work at the top level with his/her clients. Reports to Account Director. Provides administrative support to the Account Executives and Account Supervisors to ensure execution of assigned programs in a manner which enables the agency to maintain strong, long-lasting relationships with client accounts for which s/he is responsible. Responsible for overseeing each project from conception to completion and may also be involved in the marketing and distribution processes. Hires key subcontractors, including a director and a crew to shoot films or videos; controls the budget and allocating resources. Typically supported by production assistants, coordinators and managers, depending on the size of the project. Acts as an Art Director, specializing in design. Is capable of giving creative input to the layout. Page 20 of 29

21 9L - Intern 10. PHARMACEUTICAL 10A - Managing Director / Group Account Director 10B - Account Director 10C - Account Manager/Supervisor 10D - Account Executive 10E - Creative Director 10F - Art Director 10G - Proof Reader 10H - Adaptation / Translation 11. DIRECT MARKETING 11A - Managing Director Responsibilities include assisting account directors manage client accounts, research markets/industries for a client brief, involvement in weekly meetings and writing of reports. Participates in the preparation and execution of media plans and advertising campaigns, learns to operate within the budget limits. Learns to build client relationships. Responsible for or participant in overall operation, growth and profitability, office resources, personnel, process and tool development, new business, client service, sales and marketing, financial planning and plan definition. Supervises and administers the work of a group of client contact personnel. Reports to Group Account Director. Fully conversant with all phases of client contact work. Responsible for the supervision of the activities of a group of account executives. Reports to an Account Director. Responsible for all phases of client contact work at the top level with his/her clients. Reports to Account Director. Responsible for supervision and co-ordination of creative for an assigned group of accounts. He/she has a number of creative teams that report to him/her. Responsible in consultation with other top agency personnel for the creation and physical appearances of client advertising. May supervise the work of other artists and layout people. Reviews all agency typesetting, engravings of type and printing of type, against an original or earlier correct copy, for literal accuracy. Secondary responsibility (copywriter has final responsibility) for spelling, punctuation, and legal usage. Knowledge of all clients logos and legal mandatory lines. Performs creative translations of original creative. Ensures cultural relevance and transfer from one language to another, from one market to another. Responsible for or participant in overall operation, growth and profitability, office resources, personnel, process and tool development, new business, client service, sales and Page 21 of 29

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