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1 Amazon.com, Inc. and its affiliates. All rights reserved.

2 How Enterprises Use AWS Augment On-Premises resources with cloud capacity Migrate existing apps & data to the cloud Build new apps, sites, services & lines of businesses

3 What is AWS? Deployment & Administration Application Services Compute Storage Networking AWS Global Infrastructure Database

4 AWS Global Infrastructure 9 Regions 25 Availability Zones Continuous Expansion

5 $5.2B retail business 7,800 employees A whole lot of servers Every day, AWS adds enough server capacity to power that whole $5B enterprise

6 Solving Problems for Organizations Around the World

7 Gartner Magic Quadrant for Cloud Infrastructure as a Service Gartner Magic Quadrant for Cloud Infrastructure a Service, Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Hayn, October 18, This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

8 4X More Reliable & 1/4 the Cost of On-Premises Infrastructure In early 2012, AWS commissioned IDC to interview 11 organizations that deployed applications on AWS.

9 Architected for Enterprise Security Requirements The Amazon Virtual Private Cloud [Amazon VPC] was a unique option that offered an additional level of security and an ability to integrate with other aspects of our infrastructure. Dr. Michael Miller, Head of HPC for R&D

10 What are Customers Using the AWS Cloud For?

11 Shell uses AWS to Develop Software Faster and Cheaper Core Development Team Extra Development Resources Contractor Team Remote Team

12 Newsweek uses AWS for Dynamic Webapps Decreased Operating Expenses by 50% Streamlined Sys Admin Personnel by 50% Reduced DNS costs by 93%

13 Shaw Media uses AWS for Disaster Recovery Before Primary site After Primary Saved $1.8 Million in second site costs site Disaster Recovery Site Snapshots for granular rollbacks

14 S&P Capital IQ Uses AWS for Big Data Processing S3 Provides data to top global investment firms Hadoop Cluster Launched Hadoop faster, Learned Hadoop faster

15 Lionsgate uses AWS To host SharePoint & SAP Amazon VPC Avoided data center build out 50% lower cost than hosting options Saved $1M over 3 years

16 Nasdaq used AWS to Build a New Line of Business

17 Samsung Improved their Product Experience with AWS Saved $34 Million 85% savings versus traditional hosting

18 Why do Enterprises Choose AWS?

19 1. Pay For Infrastructure as you Need it, Not Up Front On-Premises $0 to get started Pay as you go

20 2. Lower Total Cost of IT Scale allows us to constantly reduce our costs We are comfortable running a high volume, low margin business We pass the savings along to our customers in the form of low prices

21 3. You Don t Need to Guess Capacity AWS Actual demand Actual demand Customer Dissatisfaction Self Hosting Waste Predicted Demand Rigid Elastic

22 4. Increase Innovation: Experiment Fast with Low Cost and Low Risk On-Premises $ Millions Experiment Infrequently Failure is expensive Less Innovation Nearly $0 Experiment Often Fail quickly at a low cost More Innovation

23 5. Get Rid of Undifferentiated Heavy Lifting We take care of it Data Centers Power Cooling Cabling Networking Racks Servers So you don t have to Buy and install new hardware Setup and configure new software build or upgrade data centers

24 6. Go Global in Minutes

25 The Benefits Of Cloud Are Only Possible IN THE CLOUD Private Cloud Pay as you Go Lower Overall Costs Stop Guessing Capacity Agility / Speed / Innovation Avoid Undifferentiated Heavy Lifting Go Global in Minutes X X X X X X

26 Those Adopting Private Cloud are Not Achieving their Objectives Have you implemented these cloud Features? Self-service Portals Resource Automation Resource Tracking Cost Chargeback 24% 27% 29% 14% Forrester Foresights Survey data, Q3 2012

27 Helping Enterprises with Hybrid IT Architectures Most enterprises will run a hybrid IT architecture Some workloads will run on-premises Some workloads will run in the cloud Management & Integration is easy Workloads can be migrated back and forth

28 Our Hybrid Focus: Tools to Support Hybrid IT Architectures Private Connections Workload Migrations On-Premises Apps Access Control Integration Work with Existing Management Tools Your Data Centers Cloud Apps

29 Our Hybrid Focus: Tools to Support Hybrid IT Architectures IAM Active Directory Users & Access Rules VMware Images VM Import/Export Network Configuration Your Private Network Your Data Our Storage Storage Gateway Your Data Centers Your On-Premises Apps Your Cloud Apps Direct Connect VPC

30 Our Ecosystem Allows You to use your Existing Management Tools Workload Migration Single Pane of Glass Launch VM App 1 App 2 Your Data Center Your Data Center

31 Many purchase models to support different needs Free Tier On-Demand Reserved Spot Dedicated Get Started on AWS with free usage & no commitment Pay for compute capacity by the hour with no long-term commitments Make a low, one-time payment and receive a significant discount on the hourly charge Bid for unused capacity, charged at a Spot Price which fluctuates based on supply and demand Launch instances within Amazon VPC that run on hardware dedicated to a single customer For POCs and getting started For spiky workloads, or to define needs For committed utilization For time-insensitive or transient workloads For highly sensitive or compliance related workloads

32 Do you know how much your infrastructure costs?

33 We take good care of our customers Enterprise Sales Enterprise support Trusted Advisor Professional Services

34 We support a wide range of technologies

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