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1 INTRODUCING PURE STORAGE DELIVERING BUSINESS & IT TRANSFORMATION Markus Wolf Systems Engineer DACH Juni

2 PURE IS PEOPLE MISSION: To build the next great storage company TEAM: A team of 1,000+ storage industry veterans in 27 countries worldwide BACKING: $470M from committed investors DIFFERENTIATED TECHNOLOGY: 300+ patents in process 2

3 INNOVATION DELIVERS DIFFERENTATION INDUSTRY LEADING DATA REDUCTION RAISING THE BAR ON RESILIENCY WORKLOAD CONSOLIDATION EVERYTHING BUILT-IN 3

4 Pure Storage: Leader two years in a row! A MAGIC QUADRANT LEADER Source: Gartner Magic Quadrant for Solid State Arrays June This graphic was published by Gartner, Inc. as a part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Pure Storage. Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including and warranties of merchantability or fitness for a particular purpose. 4

5 FlashArray

6 FlashArray 400-Series FA-405 Up to 40+ TBs 2 controllers in 2U FA-420 Up to 125+ TBs FA-450 Up to 250+ TBs 16 Gb/s FC A FlashArray for any application, and any budget! Usable Capacity includes overheads for RAID- 3D, Flash Management, GB-to-GiB conversion, and assumes 5-to-1 data reduction. FlashReduce: inline data reduction FlashProtect: end-to-end resiliency FlashRecover: local/remote protection FlashCare: global flash management All included at no additional cost! 6

7 How Purity Works Host Acknowledge Checksum Copy to NV-RAM Acknowledge to Host Validate & Serve Validate checksums Reduce Pattern removal Deduplication Compression DEDUPE ADAPTIVE METADATA FABRIC Multi-Path Read Read from fastest path via scheduler Decompress Protect Create RAID-3D segments Flush writes via flash scheduler Encrypt FlashCare Global wear leveling & refresh P P Flash Memory Global deletion management Integrity checking Continuous optimization 7

8 Data Reduction Granularity 512 Byte Block Size (Pure Storage) 4 KB Block Size vs. 512 KB of Data 8

9 Zeros 512-byte blocks filled with zeros. Patterns 512-byte blocks filled with a single repeating byte, i.e. \xff. Duplicate blocks 512-byte blocks that contain identical data to another sector in the dataset. Unique blocks 512-byte blocks that contain unique sequences of bytes. 512 KB of Data 9

10 Typical data reduction ratios per environments Server Virtualization Database & Analytics VDI Server Virtualization Fortune 100 Computer HW Vendor Top 5 Investment Bank US Military Branch Top 5 US Telco Top 5 Software ISV Two Top Hedge Funds Typical Reduction: 5:1 = 80% Typical Reduction: 3:1 = 67% Typical Reduction: 10:1 = 90% 10

11 FlashArray//m

12 WHAT IF WE OPTIMIZED END-TO-END? SOFTWARE INNOVATION Continue expanding intelligence of Purity software HARDWARE INNOVATION Build the perfect hardware for our software FASTER MORE RELIABLE DENSER MORE EFFICIENT SIMPLER 12

13 DEVELOPMENT GOALS BREAKTHROUGHS IN DENSITY AND PERFORMANCE CHASSIS-BASED DESIGN: SIMPLICITY AND EXPANDABILITY EVERYTHING BECOMES FUTURE-PROOF Custom controllers Maintain upgradability from FA-400 PCIe/Ne and SAS Native Custom NV-RAM Custom flash modules Maintain expandability Appliance-like simplicity Generations of expandability

14 INTRODUCING FlashArray//m 14

15 MINI SIZE AND MODULAR EXPANSION Let s look inside the FlashArray//m 15

16 100% FLASH-OPTIMIZED HARDWARE MODULAR & UPGRADABLE DESIGN //m CHASSIS FLASH MODULES NV-RAM MODULES EXPANSION SHELVES CONTROLLE R MODULES I/O MODULES PCIe/Ne and 12 Gb/s SAS fabrics 7-10 year lifespan 20 in base chassis 512 GB, 1TB or 2TB 2 or 4 HA NV-RAM Up to 4 shelves 12 or 24TB 2 HA Controllers m20, m50, or m70 6 slots 8 / 16G FC or 10G Ethernet 2x 10Gb Ethernet onboard 16

17 MINI SIZE HARDWARE + SOFTWARE INNOVATION INTEGRATED CHASSIS Controllers + flash in a 3U chassis Industry-standard hardware in proprietary packaging FLASH MODULES Two MLC drives / slot Double performance & density 2TBs/slot (and denser in the future!) 2.6X Improvement! 40 //m Tier1 Disk 2.3X Improvement! PURITY FLASHREDUCE SOFTWARE 15 FA Deduplication + Compression Most granular and complete reduction in the industry 1-5 Tier1 Disk FA //m > 5-to-1 average reduction DENSITY (TBs/U) POWER EFFICIENCY (Watts/TB) Note: All specifications preliminary until GA and subject to change. 17 Tier1 disk compare assumes a typical high-performance configuration with 300GB SAS drives averaged across several leading vendors Pure Storage, Inc. 17

18 MODULAR SCALE FlashArray//m //m TBs in 3U 150,000 32K IOPS //m50 Up to 250 TBs in 7U 220,000 32K IOPS //m70 Up to 400 TBs in 11U 300,000 32K IOPS 18

19 MODULAR EXPANSION INSIDE AND OUTSIDE CAPACITY PACK A CAPACITY PACK B CAPACITY PACKS EXPAND FROM TB USABLE IN THE BASE CHASSIS EXPAND TO NEARLY ½ PB USABLE OUTSIDE THE CHASSIS FLASH MODULES 5TB 10TB 20TB 15TB usable 30TB usable 60TB usable 5TB 15TB usable 5TB 5TB 20TB 30TB usable 10TB 10TB 30TB usable 10TB 10TB 20TB 10TB 60TB usable 60TB usable 90TB usable 5TB 45TB usable 20TB 20TB 120TB usable 12 TB Shelf 36TB usable or 24 TB Shelf 72TB usable Up to 4 expansion shelves / array 19

20 MEANINGFUL SIMPLICITY APPLIANCE-LIKE DEPLOYMENT ALL SOFTWARE BUILT-IN AND INCLUDED WORRY-FREE OPERATIONS One chassis to rack 6 cables No data migration for upgrades No add-on controllers HA, DR, Snapshots, Management No extra license costs No add-on appliances No management servers Performance through failure Performance through upgrades Online replacement of all parts Pure Storage, Inc.

21 EFFORTLESS 30 minute install Intuitive, web-based GUI No tuning at any layer Ultra-proactive support Fully-managed online upgrades Easy online capacity expansion 21

22

23 TRADITIONAL STORAGE MANAGEMENT COMPLEX MANAGEMENT TOOLS VENDOR SERVICES REQUIRED COMPLEX STORAGE PRODUCTS REACTIVE SUPPORT EXPERIENCE CUSTOMERS STUCK IN THE MIDDLE 23

24 IT S TIME FOR NEW THINKING USE TECHNOLOGY AND DATA TO DELIVER BETTER SUPPORT MODERNIZE THE MANAGEMENT AND SUPPORT MODEL DELIVER A MORE PROACTIVE SUPPORT EXPERIENCE

25 MANAGE CLOUD-BASED MANAGEMENT SUPPORT PROACTIVE SUPPORT COLLABORATIVE USER + PARTNER COMMUNITY CONNECT AUTOMATION + INTEGRATION

26 Monitor from anywhere Analyze and Report Administer from inside your firewall MANAGE CLOUD-BASED MANAGEMENT Install nothing 26

27 MANAGE CLOUD-BASED MANAGEMENT 27

28 AVAILABLE TODAY WEB CLIENT PLUG-IN VREALIZE OPERATIONS MANAGER VREALIZE ORCHESTRATION CONNECT AUTOMATION + INTEGRATION S R M E S X SITE RECOVERY MANAGER S R M E S X VSS PROVIDER UCS DIRECTOR VCENTER OPERATIONS 5.0 CMDLETS CINDER DRIVER LIBERTY LOGINSIGHT CONTENT PACK SCRIPTING TOOLKIT 28

29 AVAILABLE THIS YEAR SMI-S INTELLISNAP OPERATIONS MANAGER CONNECT AUTOMATION + INTEGRATION SYSTEM CENTER VIRTUAL MACHINE MANAGER REMOTE OFFICE PROTECTION STORAGE MANAGER SYSTEM CENTER OPERATIONS MANAGER CINDER DRIVER ICEHOUSE AND JUNO DATA CENTER NETWORK MANAGER ONCOMMAND INSIGHT CINDER DRIVER KILO 29

30

31 RE-IMAGINING STORAGE OWNERSHIP FORKLIFT UPGRADES OVER AND OVER WHAT IF STORAGE WAS EVERGREEN? RISK EXPENSE WASTE DRAMATICALLY LOWER TCO LOWER DOWNTIME RISK MORE WEEKENDS! 31

32 INTRODUCING FOREVER FLASH $/TB Free Controller Upgrade with Renewal ~ Flat & Fair, Forever Flat: Maintenance & Support pricing will never exceed original contract! Fair: All renewals use then-current prices for the applicable in-rack configuration, often lower YoY Consolidate to a single contract at any renewal Keep OPEX low over time + Free Every Three, Forever Free controller upgrades with every 3 year maintenance renewal! Always Flat & Fair maintenance rates Improve array performance & features over time for free + Time (years) Forever Maintenance Replacement of any problematic HW and SW while on active maintenance & support contract No restrictions on flash age or usage patterns Proactive replacement before failure (with customer consent) Eliminate worries about flash wear * Subject to the terms set forth in the Pure End User Agreement and availability of support for the applicable configuration at the time of renewal. 32

33 THANK YOU Stefan Achim Senne Lange

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