Business Intelligence and Analytics Platforms Market Map. Shea & Company

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1 Business Intelligence and Analytics Platforms Market Map Shea & Company

2 Overview The BI analytics market is quickly moving to the 2.0 phase of its lifecycle which we believe will usher in a wave of investment and consolidation activity Market evolving: Enterprises are moving away from legacy solutions and towards a growing crop of disruptive vendors (e.g. Tableau, GoodData) addressing a new set of BI needs such as mobile, BigData, cloud and social BI remains a top priority for IT: Having neglected BI spending over the past few years, enterprises are refocusing on growth initiatives and upgrading to more robust BI solutions - New cloud-based solutions touting ease-of-use will also extend the appeal of BI solutions to the mid-market, who will play a major role in overall market growth Next-gen solutions are being funded: Disruptive vendors that are gaining traction are receiving significant funding from VCs to take advantage of the market window Legacy players need to catch up: Larger legacy players (SAP, Oracle, IBM, etc.) will look to acquire more nimble independent vendors in an effort to keep pace with the rapid evolution of the BI analytics market 2

3 Market Evolution The shift to next-generation BI platforms is underway, displacing many legacy solutions vendors who are scrambling to catch up MARKET EVOLUTION BI 1.0 BI 2.0 Rise of BI 1.0 Tools Consolidation Shift to BI 2.0 Tools BI becomes mainstream and widely adopted at enterprise level Industry fragmented, with many independent vendors of scale Systems are on-premise and complex; core functionality revolves around reporting and OLAP, some predictive analytics 3 Widespread consolidation in BusinessObjects (SAP) - Hyperion (Oracle) - Cognos (IBM) Many BI 2.0 companies founded By 2012, many of the legacy vendors miss targets, acknowledging a widespread shift to next-generation solutions Major demand for next-generation solutions targeting the business user, offer predictive analytics, embrace BigData, cloud and mobile Numerous anecdotes of enterprises upgrading legacy systems like SAP and IBM Tableau goes public, others receive funding Legacy vendors enter rapid development to play catch up

4 Market Size The BI analytics market is anticipated to grow at 10% annually as BI continues to be a top spending priority for IT and as legacy solutions are upgraded MARKET SIZE MARKET SHARE, TOP 10 VENDORS 9.3% CAGR 10.7% CAGR 4 Source: IDC, Gartner

5 CRM ERP SCM Unstructured Trends Shaping BI 2.0: Front-End The end-user of analytics in the enterprise has changed drastically, with businesses demanding more robust functionality for more users STACK Users Analytics Packages Data Warehouse / Marts FRONT-END TRENDS Rise of Business User: Analytics increasingly used by business users demanding robust visualization and presentation tools; increasing use at departmental level Self-service: Users are demanding the ability to run analysis without intervention from IT Cloud: Organizations, particularly at SMB level, are looking to cloud-based tools Mobile: Expectation that analytics can be accessed via desktop and mobile /tablet Social: Ability to collaborate now a necessity 5

6 CRM ERP SCM Unstructured Trends Shaping BI 2.0: Back-End The explosion of data and advent of the real-time nature of analytics is also forcing analytics vendors to adapt to a more complex data environment STACK Users Analytics Packages Data Warehouse / Marts BACK-END TRENDS BigData: Growing adoption of technologies such as NoSQL and Hadoop are driving the ability to use vast amounts of unstructured data (e.g. website clicks) as a key input in analysis Real-time analytics: Technological advancements such as in-memory databases are enabling real-time, next-generation capabilities such as predictive analytics and event processing Proliferation of data sources: The growing number of enterprise applications is providing a wealth of data that complements analysis of legacy data sets 6

7 Smaller Market Map Scale Larger $500M+ $100M - $500M $25M - $100M <$25M BI 1.0 Functionality BI Scale based on company funding and revenue, where available

8 How We See the Market Playing Out The BI market will undergo a paradigm shift over the next few years as BI 2.0 solutions gain hold and larger players look to play catch-up Continued Acceleration of BI 2.0 Players Legacy Vendors Will Maintain a Foothold Well-funded, disruptive independent vendors (Tableau, GoodData) continue to take share from legacy solutions and move up-market Vendors see use at the departmental level as a complement to enterprises standard BI infrastructure Established vendors with existing footprints continue to control the plumbing and basic reporting function of BI Vendors will look to maintain foothold by upgrading product offering through both in-house innovation and acquisition Solutions More Widely Adopted at the SMB Level Next Wave of Consolidation Starts SaaS-based, easy-to-use solutions extend the appeal and value to the mid-market, who will increasingly drive growth of the overall market BI 2.0 vendors will control the majority of the share in these markets given their value proposition Legacy players (SAP, Oracle, IBM, etc.) acquire established platforms and smaller vendors to upgrade platforms Growing next-generation vendors (TIBCO, Qlik, etc.) acquire rising technologies to extend their lead 8

9 M&A Interest Comes from Several Angles DIVERSIFIED TECHNOLOGY / FULL-STACK BI Diversified technology vendors offering solutions across the BI stack, from hardware to applications Will look to do technology tuck-ins as well as acquire platforms PURE-PLAY BI VENDORS Independent BI vendors of scale looking to build BI product offering across the technology stack More focused on tuck-in technology / functionality acquisitions DATA & INFRASTRUCTURE Vendors controlling the data and infrastructure layer Focused on platform acquisitions to move up the technology stack towards the application layer APPLICATION VENDORS Enterprise application vendors Will look to acquire front-end solutions to broaden product offering; pursue select vertical acquisitions 9

10 Recent Acquisition Activity Target Acquirer Date Solution January 2014 October 2013 October 2013 September 2013 August 2013 June 2013 June 2013 June 2013 May 2013 March 2013 March 2013 February 2013 October 2012 September 2012 August 2012 June 2012 May 2012 Maker of scientific BI software Active subscriber intelligence platform Technology and personalized BI Predictive analytics and modeling Real-time operational intelligence Visual analytics and BI Custom analytics Streaming analytics software Advanced visualization for data Web and Social Media Analytics Technology BI and analytics software Process automation for BI software Big data search and analytics Personalized SaaS BI Big data analytics Metadata management Real-time network data analytics 10

11 Recent Investment Activity Target Date Amt. / Total Raised Investors Feb 2014 $125M / $248M TPG Growth, Salesforce, Greylock, IVP, Mercato, others Nov 2013 $4M / $4M Alven Capital Partners Oct 2013 $7M / $27M Undisclosed Sept 2013 $27.5M / $49M LLR Partners, Updata Partners Aug 2013 $38M / $91.3M Sequoia, Northgate, Hummer Winblad, DAG Ventures Jul 2013 $4.1M / $5.2M Columbus Nova Technology Ventures, Razor s Edge, CIT Jun 2013 $22M / $74M TOTSV Ventures, Adreessen Horowitz, General Catalyst Jun 2013 $8M / $13.5M Draper Fisher Jurvetson, Atlas Venture May 2013 $46M / $97M Bessemer, Norwest Ventures Partners, ONSET Ventures May 2013 $12M / $18M Toba Capital, SAP Ventures May 2013 $6.5M / $7.7M Trinity Ventures, SoftTech VC May 2013 $254M (IPO) New Enterprise Associates was the seller Apr 2013 $39M / $86.5M Investor Growth Capital, QuestMark Partners, Intel Capital Apr 2013 $10M / $23.5M Battery Ventures, Opus Capital, Genesis Partners Mar 2013 $2.5M / $10.6M Undisclosed Feb 2013 $1M / $1M (Debt) Intel Capital, JMI Equity, Others 11

12 Introduction to Shea & Company People Industry Expertise Process Excellence Advisory Services and Selected Transactions Mergers & Acquisitions Selected Transactions Shea & Company has advised on billions of dollars of software M&A and capital raise transactions Buy-side and sell-side M&A advisory Divestitures Restructuring has received an investment from has been acquired by has acquired has received an investment from financial advisor to VersionOne financial advisor to GrabCAD financial advisor to TA Associates financial advisor to Freshbooks Private Placements & Capital Raising Late-stage venture and growth equity Recapitalizations (NASDAQ: PVSW) has been acquired by has received a majority investment from has received an investment from has been acquired by IPO advisory financial advisor to SeeWhy financial advisor to Bomgar Corporation financial advisor to Ping Identity financial advisor to Pervasive Corporate Strategy Corporate development advisory Fairness opinions has received an investment from has been acquired by has been acquired by has been acquired by financial advisor to Mimecast financial advisor to Worklight financial advisor to Platform Computing financial advisor to SPL WorldGroup 12

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