Communications Plan for

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Communications Plan for 2009 10"

Transcription

1 Burnt Hills Ballston Lake Central Schools Ensuring opportunities for learning, personal growth & social responsibility s Plan for Prepared by Christy Multer, s Specialist October for the Board of Education 1 To successfully communicate with BH BL voters regarding the critical infrastructure needs in district schools that the December 9 th Renovations Referendum will address. 2 By August 2010, to establish the criteria for guiding instructional delivery as part of a year strategic framework 3 By October 2010, to identify a cost effective resolution to the district s administrative and storage space needs currently housed at the Hostetter Building.

2 s Plan for the School Year The communications specialist reports to the superintendent of schools, Jim Schultz. She works in cooperation with district administrators, staff and Board of Education members to support district and Board goals, and to focus on public relations priorities set forth by the superintendent. She is responsible to complete both ongoing tasks that are required each year and specific priorities for a given year. and plans may also need to be modified during the year as forces internal and external to the school district change. Priorities for Build public awareness and support for the December 9 th Renovations Referendum. 2. Build public awareness and support for the district s budget. 3. Act as a strategic advisor as crisis and credibility issues arise in the district this year with specific attention to communication issues related to the H1N1 pandemic. 4. Improve the quantity and quality of web based communications across the district to ensure that bhbl.org becomes the number one information source for parents and community members about the district. 5. Work with business office staff to replace existing mailing procedures with better methods of ensuring our publications actually reach all district households as desired. 6. Assist the District Strategic Framework Committee in their outreach efforts to complete the Board of Education s goal #2. 7. Assist the superintendent as directed with progress toward the Board of Education s goal #3 regarding the Hostetter Building. 8. Identify methods to streamline the annual process of updating and/or reprinting our many forms, handbooks, folders, report cards, etc., which currently take the communication specialist away from more important tasks. Other ongoing or annual responsibilities 1. Coordinate and implement media relations for the district, including preparing press releases, responding to media requests for information, pitching story ideas to reporters and serving as needed as district spokesperson 2. Provide the superintendent and other administrators with advice and support on issues related to proactive communication strategies. 3. Website maintenance: including update/create district level pages, serve as primary web planner and trainer for other staff, handle Feedback form inquires, handle alumni queries, administer the district School News Notifier system, create online surveys, and work with BOCES webmaster to resolve any technical issues. Page 2

3 4. Write and create major district level publications from start to finish including the district calendar, Bulletin newsletter, and budget newsletter. 5. Write memos, letters, presentations and other items as requested for the superintendent of schools. 6. Attend Board of Education meetings, provide staff support to Board of Education members and promote two way communications between the Board and its various publics. 7. Handle professional printing of many district and school publications, including redesigning or updating documents, soliciting printing bids, preparing purchase orders, and working with printing company representatives. 8. Design new or update existing documents as needed for administrators (examples: forms, folders, stationery, business cards, elementary school handbooks, absentee ballot, voting machine strips). 9. Communicate frequently with communication specialists in other districts on the BOCES team to share materials, tips, strategies, lessons learned, etc. 10. Answer phone calls from residents, potential residents, and realtors with requests for all types of information about the district. 11. Check that the district follows state budget communication rules and required parental notification rules. 12. Maintain a clipping file of articles appearing in local newspapers about the school district. Plans for achieving Priorities in Priority 1 Build public awareness & support for the December 9 Renovation Referendum To communicate accurate information about the referendum, continue the community s previous high level of support for BH BL referenda, & earn the voters approval on December 9, For various reasons the district was unable to use its usual sure fire grass roots method of building and publicizing this referendum in its early stages. Though the proposals are needed and cost effective, time is now short, and communicating them to the community will be a challenge. Work with administrators, Board members, & staff to use many strategies to get the word out about the need for and advantages of the 3 referendum proposals. Create detailed communications plan just for this vote to involve & inform board members and administrators. Page 3

4 Use the website, newsletters, PTA newsletters, SNN, , etc. to provide and update information as it becomes available. Make extra efforts to ensure staff are informed about this topic. They are a key information source for many residents. Talk to administrators about the importance of word of mouth campaigns & give them the bullet points they need to do this. Work with reporters to present information accurately. Execute extra publicity and get out the vote efforts in December. The December 9 vote will be the best indicator of success. Use the exit poll to identify and collect data on key issues. Priority 2 Build public awareness & support for the district s budget To communicate accurate information about the budget, continue the community s generally high level of support for the district, & earn the voters approval on May 18, The economy is not rebounding as quickly as everyone had hoped. Last year s meltdown caused radical changes in state funding, and state issues are predicted to be even worse this year. We need to keep our eyes and ears open and be even more proactive than usual. Work with the administration, Board members, & BOCES team members to remain informed about budget information and plan proactive strategies as this year s challenges arise. In December, work with the Board & administrators to identify budget factors, context, and deadlines. Then create & publicize the annual Budget Development & s Plan. Use the website, newsletters, PTA newsletters, SNN, , etc. to provide and update information as it becomes available. Make extra efforts to ensure the staff are informed about this topic. They are a key information source for many residents. Work with reporters to present budget information accurately. Update and execute the extra publicity/get out the vote effort in April and May. The May 18 vote will be the best indicator of our success here. Use the exit poll to identify and collect data on key issues. Page 4

5 Priority 3 Act as a strategic advisor as crisis and credibility issues arise in the district this year with specific attention to communication issues related to the H1N1 pandemic. To communicate accurate information about the district s actions or role in various crises as they arise. To minimize any damage caused by bad news or events that are beyond the district s control. This year to focus particularly on communications related to the H1N1 pandemic. School administrators are expected to do far more than just educate children these days. Consistent, proactive communications about the flu can: reduce panic and rumors, reduce transmission of the flu, and remind everyone what the schools role is and isn t in this type of health situation. Work particularly with BH BL administrators and nurses to keep one another informed and plan proactive strategies as the flu situation unfolds. Before September: work with the superintendent, nurses, and health authorities to get up to speed on flu issues and projections. Use the website in particular to post updated information frequently as it becomes available/needed throughout the year. Handle media requests for information on this topic centrally. This could otherwise become a significant burden to the nurses, who need to be free to focus on nursing. Work to keep staff as up to date and calm about this issue as possible. Assist with communication needs related to vaccination clinics in the schools. Collect anecdotal data, comments from parents etc., and lessons learned. Priority 4 Page 5 Improve the quantity and quality of web based communications across the district to ensure that bhbl.org becomes the number one information source for parents and community members about the district. To build a district website that not only showcases the work and accomplishments of students and staff, but also meets the communication needs of residents, staff and students. To create a website that people want to visit again and again because it is always has new, interesting, useful and reliable information. Though bhbl.org has over 1,100 visitors a day, on average, it has significant gaps in coverage, and many areas are not being updated. An inadequate amount of manpower is being devoted to maintaining and developing it. Work with BH BL administrators and the staff development coordinator to

6 identify and resolve factors that are currently hindering website work. Do we have adequate, trained staff, hardware and software to accomplish what is necessary? If not, how can this be resolved? Promote the new School News Notifier alerts as a way to draw more traffic to the site and to get the principals interested in sharing news electronically. Train & support SNN authors in each school. Encourage more teachers to create and use teacher pages. Be sure all teacher pages are linked to the site. Create new or revamp existing sections on the website for: news archives, renovations referendum and budget development. Identify and train more staff who can take responsibility for updating specific parts of the site. Become familiar with Expression Web software. Is this something that could help or hinder the site improvement process? Examine website usage data. Priority 5 Work with business office staff to replace existing mailing procedures with better methods of ensuring our publications actually reach all district households as desired. Changes in business office staff mean the long standing district census method of tracking the addresses of all households is no longer being maintained. The goal is to switch to using a mailing house, not have to print all address labels in house, save money on postage, and actually reach more district households. This is a wholly new concept and process for BH BL. We need to learn how it works, who does what, and how to talk to the mailing house and post offices in a language they understand. Work with business office staff to understand what is involved Use the August calendar/adult ed/swim brochure mailing as a test of the mailing house procedure. Work with post offices and mailing house to improve each subsequent mailing. How many carrier routes can be simplified to the preprinted postal customer method? How much does this save? Examine costs and households reached before and after the switch. Page 6

7 Priority 6 Assist the District Strategic Framework Committee in their outreach efforts to complete the Board of Education s goal #2. To help the assistant superintendent and the District Strategic Framework Committee collect and use input from all stakeholder groups about what the district should do to best prepare students to be successful in the 21 st century. An online survey through the district s SurveyMonkey account will meet the committee s needs. Work with Dr. Evans to write the survey. Committee members are responsible for encouraging input from specific stakeholder groups. Create a SurveyMonkey survey that meets committee needs. Promote the survey on the district website. Print and share survey data with the committee when the survey is complete. Collect feedback from the committee on the success of this tool. Priority 7 Assist the superintendent as directed with progress toward the Board of Education s goal #3 regarding the Hostetter Building. To help the Board of Education move forward with their long term goal of finding a new home for the district offices. After extensive discussion, in October school board members decided NOT to seek the voters approval of building a new high school classroom wing in the December 2009 referendum. This wing had been intended to create space to move the district offices out of the Hostetter Building and into the high school. With that option off the table for now, the problem of where to put the district offices remains, and board members have committed themselves to finally find a resolution for this. Work with superintendent to communicate and assist with the board s process and rationale once they decide upon it. Few details are known at this time. Once we are past the Dec renovations referendum, it will be important to start reminding the community about the history and issues with the Hostetter Building to lay a groundwork for public acceptance of whatever decision the Board comes to. Page 7

8 Priority 8 Identify methods to streamline the annual process of updating and/or reprinting our many forms, handbooks, folders, report cards, etc., which currently take the communication specialist away from more important tasks. To use staff members time in the most effective & efficient ways. The district has many documents that are complex enough to require a page layout program rather than just a word processing program. Most of these documents have become the communication specialist s responsibility by default, since few other staff are comfortable with InDesign software or with working with a professional printer. These projects can be held up for weeks when the communication specialist is working on priority tasks for the superintendent or Board. Work with BH BL administrators and the staff development coordinator to identify which publications or parts of publications require the communication specialist s skills and which can be updated and printed by other clerical staff. Is more training or different software the best solution? Is the BOCES Print Brokering Service the best solution for some printing jobs? Identify the publications in question, where they come from and how frequently they need updating/printing. Identify and test using other staff or other means to get this work accomplished. Prepare a report at the end of the year. Appendix I am attaching a one page appendix on What is Public Relations? and Building Informed Consent. There is nothing new here, but I find it very helpful to re read this every so often as a reminder of what my job is really about. There are many reasons to take the time to be strategic and communicate WELL. In fact, in the end, good communications usually save us time, build our credibility, and earn us more satisfied stakeholders. Christy Multer October 2009 Page 8

9 What is Public Relations? Public relations is a planned and systematic two-way communications process to encourage people s involvement and earn their understanding and support of a cause or organization. PR includes: Thinking strategically about communications. Being aware of and controlling both the intended and unintended messages coming from your organization to the world. Building good relationships with your important audiences. Building people s feelings of trust, satisfaction, loyalty, love, dedication, pride, motivation and connection to the organization. Increasing the organization s credibility through careful attention to communications. Reducing conflict and friction by anticipating and avoiding issues that might otherwise develop, especially communication and credibility issues. (Much of the value of PR can lie in what it prevents, what it keeps from happening.) Limiting the damage caused by bad news and by events beyond the organization s control. Listening, listening, listening! Working to understand what matters to your audience(s) and how to speak in words they will understand so that you can present a case they will relate to. Sometimes getting people to consent to something they are initially opposed to (for example, accepting a change that will cost them money or cause them inconvenience or loss). This is called building informed consent. Public relations involves a wide range of communication skills to convey facts, ideas, concepts, values and emotions using a wide range of vehicles. It can potentially involve graphic design, page layout, printing, editing, journalism, photography, video, web site maintenance, public speaking, media relations, research and analysis but always involves writing and people skills. Building Informed Consent "The Bleiker Life Preserver" is essentially a four-step framework for communicating a controversial message under fire. It is a powerful and extremely effective way to frame a message and win informed consent from the public. Smart leaders think about it whenever they have to write or speak about a controversial project, policy or decision. 1. There is a SERIOUS PROBLEM, or an important opportunity... one that just has to be addressed. 2. You are the right entity to address it. In fact, it would be IRRESPONSIBLE for you, with the MISSION that you have, not to address it. 3. The approach you are taking is REASONABLE, SENSIBLE and RESPONSIBLE. 4. You are LISTENING and you do care about the costs, the negative effects, the HARDSHIPS that your actions will cause people. Page 9

2013-2014 COMMUNICATIONS PLAN. Prepared by Communications Services. Golden, Colorado 80401

2013-2014 COMMUNICATIONS PLAN. Prepared by Communications Services. Golden, Colorado 80401 2013-2014 COMMUNICATIONS PLAN Prepared by Communications Services 1829 Denver West Page Drive, 1 Bldg 27 Golden, Colorado 80401 MISSION Jeffco Public Schools Communications Services exists to help the

More information

PUBLISHING AN E-NEWSLETTER BUILDS SUPPORT FOR YOUR SCHOOL DISTRICT: MAKING THE CASE

PUBLISHING AN E-NEWSLETTER BUILDS SUPPORT FOR YOUR SCHOOL DISTRICT: MAKING THE CASE Over 25 Years of Public School Community Relationship Building Experience PUBLISHING AN E-NEWSLETTER BUILDS SUPPORT FOR YOUR SCHOOL DISTRICT: MAKING THE CASE Position Paper by Ira W. Yellen, APR, Fellow

More information

Barrington Public Schools Strategic Communication Plan

Barrington Public Schools Strategic Communication Plan Introduction The 2012-2017 Barrington Public Schools Plan was adopted in December, 2012 with the following mission statement to define the district s path for the future: The Barrington Public Schools

More information

APS Department Management Plan

APS Department Management Plan Department: Department Overview/Narrative APS Department Management Plan School & Community Relations The School and Community Relations Department is responsible for media relations, community outreach,

More information

D123 Communications Plan DISTRICT 123 COMMUNICATIONS PLAN. Prepared by: Ben Grey Director of Technology and Communications

D123 Communications Plan DISTRICT 123 COMMUNICATIONS PLAN. Prepared by: Ben Grey Director of Technology and Communications DISTRICT 123 COMMUNICATIONS PLAN Prepared by: Ben Grey Director of Technology and Communications Presented to the Board of Education December 13, 2010 1 PURPOSE D123 Communications Plan The purpose of

More information

Elmira City School District. Every Student Succeeds. Communication Plan 2007-08. Elmira City School District 951 Hoffman Street Elmira, NY 14905.

Elmira City School District. Every Student Succeeds. Communication Plan 2007-08. Elmira City School District 951 Hoffman Street Elmira, NY 14905. Elmira City School District Every Student Succeeds Communication Plan 2007-08 Elmira City School District 951 Hoffman Street Elmira, NY 14905 2 School Communications C ommunication is defined as the exchange

More information

BERGENFIELD PUBLIC SCHOOL DISTRICT PUBLIC RELATIONS PLAN 2016-2021

BERGENFIELD PUBLIC SCHOOL DISTRICT PUBLIC RELATIONS PLAN 2016-2021 BERGENFIELD PUBLIC SCHOOL DISTRICT PUBLIC RELATIONS PLAN 2016-2021 Approved by the Bergenfield Board of Education December 21, 2015 Table of Contents Introduction... 3 Rationale... 4 Public Relations Goals...

More information

Reversing OutMigration Michelle Rathman Batschke Impact! Communications

Reversing OutMigration Michelle Rathman Batschke Impact! Communications Energy, Momentum, Motion Changing Community Perception Strategies for Reversing Outmigration Copyright 2012 by, Inc No part of this presentation can be reproduced or distributed without written consent.

More information

Worthington City Schools Communications Plan LINKING VALUE WITH RESULTS

Worthington City Schools Communications Plan LINKING VALUE WITH RESULTS Worthington City Schools Communications Plan LINKING VALUE WITH RESULTS Prepared for: Dr. Thomas Tucker, Superintendent Vicki Gnezda, Director of Communications Prepared by: Jennifer Economus, Allerton

More information

COMMUNICATIONS PLAN 2014-2015

COMMUNICATIONS PLAN 2014-2015 COMMUNICATIONS PLAN 2014-2015 The Excelsior Springs School District is committed to open, honest and ongoing communication with our stakeholders. We understand that maintaining a two-way conversation with

More information

Chapter 8: Publicity and fundraising

Chapter 8: Publicity and fundraising Chapter 8: Publicity and fundraising 8.1 OUTLINE OF CHAPTER All NGOs will want to publicise themselves to different audiences and in different ways as reputable organisations with high impact programmes.

More information

Using Social Media to Grow Your Brand. www.parkerwhite.com life@parkerwhite.com we give brands life

Using Social Media to Grow Your Brand. www.parkerwhite.com life@parkerwhite.com we give brands life Using Social Media to Grow Your Brand www.parkerwhite.com life@parkerwhite.com we give brands life INTRODUCTION: Why Social Media? Social media is powerful because of its authenticity people take messages

More information

U.S. ELECTION ASSISTANCE COMMISSION MEDIA AND PUBLIC RELATIONS. October 2007 MANAGEMENT GUIDE. www.eac.gov

U.S. ELECTION ASSISTANCE COMMISSION MEDIA AND PUBLIC RELATIONS. October 2007 MANAGEMENT GUIDE. www.eac.gov U.S. ELECTION ASSISTANCE COMMISSION MEDIA AND PUBLIC RELATIONS October 2007 MANAGEMENT GUIDE Q QUICK START MANAGEMENT GUIDE MEDIA AND PUBLIC RELATIONS The Quick Start Management Guide for Media and Public

More information

Newport High School Communication Plan

Newport High School Communication Plan Newport High School Communication Plan The purpose of the Newport High School Communications Plan is to present a clear and concise framework for communicating with our school community. This plan will

More information

Marketing & Communications

Marketing & Communications Marketing & Communications Marketing Plan Messaging Targeted Marketing Media Public Relations Community Engagement What is marketing? Everything you do to recruit and retain students Why communicate? Tell

More information

for Chapters Establishing a Presence Public Relations Manual in the Community

for Chapters Establishing a Presence Public Relations Manual in the Community for Chapters Establishing a Presence Public Relations Manual in the Community Table of Contents Oncology Nursing Society Mission...3 Introduction...3 Public Relations Basics...4 Selecting a Public Relations

More information

PUBLIC INFORMATION ASSISTANT/READY COORDINATOR

PUBLIC INFORMATION ASSISTANT/READY COORDINATOR Are you Ready to join us? PUBLIC INFORMATION ASSISTANT/READY COORDINATOR FOR THOSE INTERESTED IN: Exploring exciting and challenging issues in the cutting-edge field of emergency management. Working alongside

More information

SCHOOL DISTRICT COMMUNICATION GUIDELINES

SCHOOL DISTRICT COMMUNICATION GUIDELINES SECTION E: COMMUNICATION SCHOOL DISTRICT COMMUNICATION GUIDELINES INDIVIDUAL TRUSTEE SCHOOL STAFF MEMBER PARENT SCHOOL COUNCIL TEACHER PRINCIPAL AREA SUPERINTENDENT CHIEF SUPERINTENDENT BOARD OF TRUSTEES

More information

Communications Plan Approved by Bexley Board of Education 3/8/2010

Communications Plan Approved by Bexley Board of Education 3/8/2010 Communications Plan Approved by Bexley Board of Education 3/8/2010 SCHOOL DISTRICT MISSION A COMMUNITY OF LEARNERS BECOMING PRODUCTIVE GLOBAL CITIZENS AND LEADERS VISION STATEMENT Bexley City Schools values

More information

LibertyCountySchoolSystem CommunicationPlan

LibertyCountySchoolSystem CommunicationPlan LibertyCountySchoolSystem CommunicationPlan TelingtheLibertyStory 2015-2016 System Communication Plan Fy 2015-2016 The Liberty County School addresses two types of school district audiences: internal (staff,

More information

10 STEPS TO A GREAT YEARBOOK

10 STEPS TO A GREAT YEARBOOK 10 STEPS TO A GREAT YEARBOOK A TreeRing Publication By Clara Wallace Clara is a graphic designer and artist that volunteers her time as the yearbook editor for Lisa J. Mails Elementary school in Murrieta,

More information

Bluewater District School Board ADMINISTRATIVE PROCEDURE AP 1603-D Board Page 1. Communications Trustee/Administration

Bluewater District School Board ADMINISTRATIVE PROCEDURE AP 1603-D Board Page 1. Communications Trustee/Administration Board Page 1 Policy Title Communications Trustee/Administration Date of Issue May 17, 2011 Related Policy BP 1604-D, BP 1603-D Revision Dates May 2, 2012; June 10, 2015 Related Forms Review Date Originator

More information

Public Relations And Communications Strategy 2006-2007

Public Relations And Communications Strategy 2006-2007 Public Relations And Communications Strategy 2006-2007 Center School District 8701 Holmes Road Kansas City, Missouri 64131 816-349-3730 www.center.k12.mo.us Page 1 Table of Contents Executive Summary.

More information

Contra Costa County. Comprehensive Communications Plan

Contra Costa County. Comprehensive Communications Plan Contra Costa County Office of Education Comprehensive Communications Plan Joseph A. Ovick, Ed.D. Contra Costa County Superintendent of Schools Contra Costa County Board of Education Area 1 Pamela M. Mirabella

More information

Lancaster City School District Communications & Marketing Plan

Lancaster City School District Communications & Marketing Plan Lancaster City School District Communications & Marketing Plan COMMUNICATIONS & MARKETING PLAN VISION STATEMENT Lancaster City School District s goal is to make LCSD-TV self sufficient. This can be achieved

More information

The ABC s of Communicating with Your Child s School

The ABC s of Communicating with Your Child s School The ABC s of Communicating with Your Child s School A Ask questions whenever you have a concern. Good schools want involved parents who know what s going on in their schools. They know that sound support

More information

Orange Unified School District

Orange Unified School District Orange Unified School District What s Best for our Students Comes First 1401 N. Handy St. Orange, CA 92867 714-628-4000 www.orangeusd.org TOP TEN CORE VALUES This we believe above all else that... 1. All

More information

Career & Tech School Marketing Plan July 2009 June 2010

Career & Tech School Marketing Plan July 2009 June 2010 Career & Tech School Marketing Plan July 2009 June 2010 Monique JH Jacobs, APR, Communications Coordinator Overall Goal: Support and promote BOCES-wide goal of ensuring that all students meet higher standards

More information

Using Evaluation to Improve Programs. Strategic Planning. www.cdc.gov/healthyyouth/evaluation

Using Evaluation to Improve Programs. Strategic Planning. www.cdc.gov/healthyyouth/evaluation Using Evaluation to Improve Programs Strategic Planning www.cdc.gov/healthyyouth/evaluation PROGRAM STRATEGIC PLANNING KIT Table of Contents Introduction Part 1: What is strategic planning? Part 2: What

More information

8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA

8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA TIP SHEET 8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers.

More information

Crisis Communications Plan

Crisis Communications Plan Crisis Communications Plan Cleveland Metropolitan School District External Affairs Department January 13, 2009 1 Table of Contents 1. Purpose 1.1 Why do we need this plan? 5 1.2 What are the objectives?

More information

Enhancing the Customer Experience: Strategic Focus on Online Bill Payment and E-billing Generates Returns for AEP

Enhancing the Customer Experience: Strategic Focus on Online Bill Payment and E-billing Generates Returns for AEP White Paper Enhancing the Customer Experience: Strategic Focus on Online Bill Payment and E-billing Generates Returns for AEP Enhancing the Customer Experience: Strategic Focus on Online Bill Payment and

More information

A three-step, do it yourself guide, to marketing your school

A three-step, do it yourself guide, to marketing your school A three-step, do it yourself guide, to marketing your school The business of The School District of Palm Beach County is educating the children and young adults in our community. We know that in order

More information

ILMC Tool Box Series 1.5. General Industrial Series. Effective Communication and Public Relations. 1. Introduction

ILMC Tool Box Series 1.5. General Industrial Series. Effective Communication and Public Relations. 1. Introduction 1. Introduction The shifting of management focus towards 'stakeholders' rather than 'shareholders' has lead to the change in business communication and public relations. Public relations which is defined

More information

8 Ways To Build Your Brand Using Social Media

8 Ways To Build Your Brand Using Social Media 8 Ways To Build Your Brand Using Social Media 1 introduction 8 Ways to Build Your Brand Using Social Media Social media has changed the way our entire world works. Everyone has an equal voice and immediate

More information

CHURCH MARKETING REPORT. A casual look at the marketing and communication practices of churches across the U.S.

CHURCH MARKETING REPORT. A casual look at the marketing and communication practices of churches across the U.S. CHURCH MARKETING REPORT A casual look at the marketing and communication practices of churches across the U.S. INTRODUCTION Marketing isn t a big priority for many churches, but many see marketing and

More information

ecommed Supplement 011 Sample Business Plan for an Online Auction

ecommed Supplement 011 Sample Business Plan for an Online Auction Executive Summary Page 1 of 7 (Name of company) is an auction company that uses the Internet to conduct on-line auctions. The Company is to be managed and run by the ecommed class of (name of your school).

More information

NLN AFFILIATED CONSTITUENT LEAGUE Reference & Resources. Guidelines for Advocacy Public Policy & Public Relations

NLN AFFILIATED CONSTITUENT LEAGUE Reference & Resources. Guidelines for Advocacy Public Policy & Public Relations NLN AFFILIATED CONSTITUENT LEAGUE Reference & Resources Guidelines for Advocacy Public Policy & Public Relations Table of Contents Public Affairs Committee... 1 Policy on Legislation and Political Action...

More information

DESCRIBING OUR COMPETENCIES. new thinking at work

DESCRIBING OUR COMPETENCIES. new thinking at work DESCRIBING OUR COMPETENCIES new thinking at work OUR COMPETENCIES - AT A GLANCE 2 PERSONAL EFFECTIVENESS Influencing Communicating Self-development Decision-making PROVIDING EXCELLENT CUSTOMER SERVICE

More information

Chapter 17 Customer Service

Chapter 17 Customer Service Chapter 17 Customer Service There is only one boss: the customer. And he can fire everybody from the chairman on down, simply by spending his money elsewhere. -Sam Walton The old adage used to be that

More information

"The Pipeline" Public Relations Plan Cameron Soester EDAD 631 Public Relations

The Pipeline Public Relations Plan Cameron Soester EDAD 631 Public Relations "The Pipeline" Public Relations Plan Cameron Soester EDAD 631 Public Relations Purpose The purpose of this public relations plan is to establish two way communication between our school district and its

More information

Fannin County Appraisal District

Fannin County Appraisal District Fannin County Appraisal District January 1 2014 Public Relations Plan General Guidelines to Promote Public Relations Table of Contents Introduction 1 Mission Statement 1 General Public Relations Policy

More information

MASON COUNTY SCHOOLS. Communication Plan

MASON COUNTY SCHOOLS. Communication Plan MASON COUNTY SCHOOLS Communication Plan 2014-2015 Mason County Schools Communication Plan Mission Statement A safe and welcoming community where all students are challenged and inspired to reach their

More information

Leila Wai Shimokawa lwai@hawaii.edu 808.689.2603

Leila Wai Shimokawa lwai@hawaii.edu 808.689.2603 Leila Wai Shimokawa D136 lwai@hawaii.edu 808.689.2603 COMMUNICATIONS DEPARTMENT 2013-2014 ASSESSMENT REPORT MISSION The Communications Department strives to promote UH West O ahu through meaningful and

More information

Congratulations on getting a grant from the Big Lottery Fund.

Congratulations on getting a grant from the Big Lottery Fund. Publicity guidance 1 Congratulations on getting a grant from the Big Lottery Fund. We want you to promote your project as widely as possible and we have written this guide to help you do this. Promoting

More information

Washburn School District Communication Plan

Washburn School District Communication Plan External Communication Internal Communication School Board Community District Administrator Parents Administrative Team (Principal, Dir Sp Ed, Dir Bldg/Gr, Dir of Tech, Financial Manager, Admin Ass t.,

More information

Cultivating a Holistic Marketing Campaign Continuous Customer Engagement Beyond the Printed Page. Debra Z. Rizzi Partner/President, Rizco

Cultivating a Holistic Marketing Campaign Continuous Customer Engagement Beyond the Printed Page. Debra Z. Rizzi Partner/President, Rizco Cultivating a Holistic Marketing Campaign Continuous Customer Engagement Beyond the Printed Page Debra Z. Rizzi Partner/President, Rizco Experience the Process Through My Brand (Yes, it is fake!) About

More information

Community Unit School District 200 Communications Plan April 2013

Community Unit School District 200 Communications Plan April 2013 Community Unit School District 200 Communications Plan April 2013 Table of Contents Contents Goals... 3 Audience Definition... 4 Strategies... 5 Actions/ Deliverables and Timelines... 8 Evaluation Criteria...

More information

Emergency Preparedness Mississippi Arts Commission 2011

Emergency Preparedness Mississippi Arts Commission 2011 Emergency Preparedness Mississippi Arts Commission 2011 Step One: Prepare for the Worst For personal safety, identify what storm shelter is available to you and prepare an evacuation plan. Choose two meeting

More information

ACPS Communications Plan

ACPS Communications Plan ACPS Communications Plan The Board of Education of Allegany County affirms the need and obligation to keep the citizens of Allegany County apprised of accurate information regarding the Allegany County

More information

Email Marketing For Small Business. How Email Marketing Can Bring In More Customers And Boost Your Profits

Email Marketing For Small Business. How Email Marketing Can Bring In More Customers And Boost Your Profits Email Marketing For Small Business How Email Marketing Can Bring In More Customers And Boost Your Profits Introduction If you are a small business owner then you will already know that competition for

More information

If you need to alter the sequence, that is okay. Just be sure to complete each point and don t stop until you have implemented them all.

If you need to alter the sequence, that is okay. Just be sure to complete each point and don t stop until you have implemented them all. Introduction This program is simple, but effective. You will have to DO things and they will require some attention and persistence, but overall it is a relatively easy process. Take time to read through

More information

Tradeshow Public Relations:

Tradeshow Public Relations: Tradeshow Public Relations: A How-To Guide Get the Most Out of Your Tradeshow Investment Education: Wednesday, september 16 saturday, september 19 sands expo & convention center Las vegas,nv VisionExpoWest.com

More information

Information for Law Firms On Public Relations

Information for Law Firms On Public Relations Information for Law Firms On Public Relations USING PUBLIC RELATIONS TO PROMOTE YOUR FIRM Public relations is an extremely broad heading and can be used to cover a wide range of activities undertaken by

More information

20 cheap and easy marketing and advertising ideas. Presented by All Seasons Communications Cheryl Russell

20 cheap and easy marketing and advertising ideas. Presented by All Seasons Communications Cheryl Russell 20 cheap and easy marketing and Presented by All Seasons Communications Cheryl Russell 1. Brand your company New/updated logo Positioning statement Website address 1990s 2012 2. Use your new identity Print

More information

Crisis Communications Planning and Implementation Guide

Crisis Communications Planning and Implementation Guide Crisis Communications Planning and Implementation Guide This Crisis Communications Planning and Implementation Guide is created to assist you in providing timely and accurate information to your school

More information

Ellendale School Communication Plan

Ellendale School Communication Plan Ellendale School Communication Plan September 2015 Ellendale Public School PO Box 400 Ellendale ND 58436 (701) 349-3232 www.ellendale.k12.nd.us @EHSCards www.facebook.com/ehscardinals MISSION The mission

More information

Tucson Unified School District Communications Plan 2013-2014

Tucson Unified School District Communications Plan 2013-2014 Tucson Unified School District Communications Plan 2013-2014 Our challenge Tucson Unified School District is committed to honest, transparent, and consistent communications with our stakeholders. We have

More information

Office for Library Advocacy

Office for Library Advocacy 50 East Huron Street Chicago, Illinois 60611-2795 USA Telephone 312 944 6780 Fax 312 440 9374 Toll Free 800 545 2433 TDD 312 944 7298 Toll Free TDD 888 814 7692 E-mail: ala@ala.org http://www.ala.org Office

More information

INTERNET AND COMPUTER ACCEPTABLE USE POLICY (AUP)

INTERNET AND COMPUTER ACCEPTABLE USE POLICY (AUP) 4510.2 INTERNET AND COMPUTER ACCEPTABLE USE POLICY (AUP) The Board of Education is committed to the optimization of student learning and teaching. The Board considers computers to be a valuable tool for

More information

How to Measure the ROI of a Press Release

How to Measure the ROI of a Press Release How to Measure the ROI of a Press Release The Secret Formula for Success Great content + Great content distribution = Higher ROI What a News Release Does Awareness! Aids potential discovery by customers

More information

Report of the. Long Range Plan Communications Committee

Report of the. Long Range Plan Communications Committee Report of the Long Range Plan Communications Committee Columbia Public Schools July 13, 2015 Table of Contents Charge to the Long Range Planning Communications Committee.....1 Committee Membership.......2

More information

Office Move Checklist

Office Move Checklist Office Move Checklist Plan your entire office move from start to finish with this definitive Moving Office Checklist. It guides you through each step of the planning process and is loaded with top tips

More information

Garden City Public Schools Strategic Plan. Vision: Student Focused Team Driven Globally Competitive with a Hometown Spirit

Garden City Public Schools Strategic Plan. Vision: Student Focused Team Driven Globally Competitive with a Hometown Spirit Garden City Public Schools Strategic Plan Mission: Our mission is to be a learning community that ensures a safe, caring, quality education for students of all ages to prepare for the possibilities of

More information

LMS Maximizing the Return on Your LMS Investment

LMS Maximizing the Return on Your LMS Investment Maximizing the Return on Your LMS Investment White Paper Dwayne Cotti, Director, Managed Learning Services , Recipe for Success After investing significant money and time in your Learning Management System

More information

Since 1980, VoteTech is your Answer!

Since 1980, VoteTech is your Answer! So, you are looking for the Best Political Campaign Management tool that offers solutions for Targeted Email, Fundraising, GOTV, Grass Roots Coordinating, FEC & State Reporting, Direct Mail, Polling and

More information

Carmel Clay Schools. Communication Handbook 2015

Carmel Clay Schools. Communication Handbook 2015 Carmel Clay Schools Communication Handbook 2015 1 Contents Introduction... 3 District Community and Public Relations Contacts... 4 Building Public Relations Representative... 4 District Communication Channels...

More information

The ABC s of Staying in Touch with Your Child s School. Tips and Techniques for Serving Children through Great Communication

The ABC s of Staying in Touch with Your Child s School. Tips and Techniques for Serving Children through Great Communication The ABC s of Staying in Touch with Your Child s School Tips and Techniques for Serving Children through Great Communication from The National School Public Relations Association (NSPRA) and its nearly

More information

SUCCESSION PLANNING and LEADERSHIP DEVELOPMENT

SUCCESSION PLANNING and LEADERSHIP DEVELOPMENT SUCCESSION PLANNING and LEADERSHIP DEVELOPMENT TOOLKIT April 2015 CONTENTS 1 Succession planning 3 What is succession planning? Succession planning process Leadership development 4 What is leadership development?

More information

Communications Manual

Communications Manual Communications Manual Table of Contents Introduction... 2 Let s Communicate... 2 How to Get Started... 2 Communications Office Contacts... 2 Frequently Asked Questions...3 Let s Get Specific...5 Print

More information

Transit Campaign Planning A strategy template for organizers

Transit Campaign Planning A strategy template for organizers Transit Campaign Planning A strategy template for organizers Updated October 2011 Transit Campaign Planning: A strategy template for organizers Written by Neha Bhatt and Elisa Ortiz Updated October 2011

More information

Best Practices for School Site Committees

Best Practices for School Site Committees Best Practices for School Site Committees This document is a companion to the Bylaws of the Berkeley Unified School District (BUSD) School Governance Councils (SGCs) and the Berkeley High School (BHS)

More information

PUBLIC RELATIONS: A PRACTICAL APPROACH FOR LAW FIRMS

PUBLIC RELATIONS: A PRACTICAL APPROACH FOR LAW FIRMS PUBLIC RELATIONS: A PRACTICAL APPROACH FOR LAW FIRMS Karen Schwartzman Principal Polaris Public Relations (617) 437-9990 Kschwartzman@PolarisPR.net Casey Stengel once said, I have no experience with that

More information

Postmarked deadline for entries: Friday, February 14, 2014. Colorado School Public Relations Association

Postmarked deadline for entries: Friday, February 14, 2014. Colorado School Public Relations Association The COSPRA Communications Excellence Awards Program recognizes outstanding communications and public relations work by schools, school districts and educational agencies and associations. Top award winners

More information

Purpose and Work Streams FY15

Purpose and Work Streams FY15 Purpose and Work Streams FY15 Communications Purpose Purpose Department Head Provide timely, accurate, two-way communication to all stakeholders Major Work Streams Work Stream Communicate vision and strategic

More information

CENTER CONSOLIDATED SCHOOL DISTRICT CRISIS ACTION PLAN

CENTER CONSOLIDATED SCHOOL DISTRICT CRISIS ACTION PLAN CENTER CONSOLIDATED SCHOOL DISTRICT CRISIS ACTION PLAN ASSESS ACT CONTAIN COMPLETE TEAM PLAN STAGE 1 - ASSESS The first step in any emergency or crisis situation is to gather the Crisis team together to

More information

Guide to marketing. www.glasgow.ac.uk/corporatecommunications. University of Glasgow Corporate Communications 3 The Square Glasgow G12 8QQ

Guide to marketing. www.glasgow.ac.uk/corporatecommunications. University of Glasgow Corporate Communications 3 The Square Glasgow G12 8QQ Guide to marketing www.glasgow.ac.uk/corporatecommunications University of Glasgow Corporate Communications 3 The Square Glasgow G12 8QQ 0141 330 4919 2 Introduction One of the easiest mistakes to make

More information

What is Text Message Marketing?

What is Text Message Marketing? What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The

More information

Effective Communications for School Leaders. Presented by: Anita Banach and John Helmholdt

Effective Communications for School Leaders. Presented by: Anita Banach and John Helmholdt Effective Communications for School Leaders Presented by: Anita Banach and John Helmholdt A little about us John Helmholdt, Executive Director of Communications & External Affairs Grand Rapids Public Schools

More information

Help Desk 101: Being a GREAT Help Desk Performer. Who Am I? Maritta Terrell. Today: Discussion on Guidelines for:

Help Desk 101: Being a GREAT Help Desk Performer. Who Am I? Maritta Terrell. Today: Discussion on Guidelines for: Help Desk 101: Being a GREAT Help Desk Performer Who Am I? Maritta Terrell Trainer, Help Desk Specialist and Application Support at Lloyd Gosselink in Austin, Texas ILTA s Volunteer City Representative

More information

Email Marketing For Chiropractors. How Email Marketing Can Bring In More Clients And Boost Your Profits

Email Marketing For Chiropractors. How Email Marketing Can Bring In More Clients And Boost Your Profits Email Marketing For Chiropractors How Email Marketing Can Bring In More Clients And Boost Your Profits Introduction Your existing clients will know exactly what you do and how regular visits to a chiropractor

More information

Interested in having a GPO seminar hosted near you? We know learning the print business and federal policy is not easy! We are here to help.

Interested in having a GPO seminar hosted near you? We know learning the print business and federal policy is not easy! We are here to help. Interested in having a GPO seminar hosted near you? We know learning the print business and federal policy is not easy! We are here to help. GPO offers free educational seminars across the country for

More information

NEW STANDARDS FOR THE SCHOOL PUBLIC RELATIONS PROFESSION

NEW STANDARDS FOR THE SCHOOL PUBLIC RELATIONS PROFESSION Raising the Bar for School PR: NEW STANDARDS FOR THE SCHOOL PUBLIC RELATIONS PROFESSION National School Public Relations Association The leader in school communicationsj Introduction Every school, school

More information

SHARE FUN. NOT THE FLU. A Seasonal Flu Parent and Student Awareness Campaign

SHARE FUN. NOT THE FLU. A Seasonal Flu Parent and Student Awareness Campaign SHARE FUN. NOT THE FLU. A Seasonal Flu Parent and Student Awareness Campaign An Initiative of the with the Community Health Institute Table of Contents Introduction... 1 School Bulletin Boards...... 2

More information

Guidelines for conducting tabletop exercises Penn Mission Continuity Program (MCP)

Guidelines for conducting tabletop exercises Penn Mission Continuity Program (MCP) All Penn organizations are advised to conduct annual tabletop exercises (TTX) to test their Mission Continuity plans. Here are some ideas to help you do that. Our thanks to the School of Arts and Sciences

More information

Creating a Successful Website

Creating a Successful Website Creating a Successful Website The widespread adoption of Superfast Broadband by consumers and businesses means that you can include more features on your website, which in turn makes it more likely that

More information

SBBC: JJ-002 FL: 28 THE SCHOOL BOARD OF BROWARD COUNTY, FLORIDA JOB DESCRIPTION. Approved School-based Administrators Salary Schedule

SBBC: JJ-002 FL: 28 THE SCHOOL BOARD OF BROWARD COUNTY, FLORIDA JOB DESCRIPTION. Approved School-based Administrators Salary Schedule THE SCHOOL BOARD OF BROWARD COUNTY, FLORIDA JOB DESCRIPTION POSITION TITLE: CONTRACT YEAR: PAY GRADE: School Assistant Principal Eleven Months* Approved School-based Administrators Salary Schedule QUALIFICATIONS:

More information

Ozark R-VI School District

Ozark R-VI School District Oz a r ksc hooldi s t r i c t 201516 St r a t e gi c Communi c a t i on Pl a n Thea r tofc ommunc i a t i oni st hel a ngua geofl e a de r s hi p J a me shume s Ozark R-VI School District Comprehensive

More information

Brand Identity Visual Identity & branding Web design Print

Brand Identity Visual Identity & branding Web design Print Brand Identity Visual Identity & branding Web design Print The Penceo design team is dedicated to graphic design for both print and digital design. With over 10 years of experience the team works with

More information

ESSENTIAL DUTIES AND RESPONSIBILITIES

ESSENTIAL DUTIES AND RESPONSIBILITIES Job Title: Department: Reports To: FLSA Status: Starting Salary: Vice President of Marketing and Communications Marketing Chief Executive Officer Exempt 60K to 70K JOB SUMMARY A communications/marketing

More information

Strategic Communications Plan

Strategic Communications Plan GREATER ESSEX COUNTY DISTRICT SCHOOL BOARD Strategic Communications Plan Abstract This Communications Plan will guide the manner, style and range of communication within the Greater Essex County District

More information

Today s Professional Teller

Today s Professional Teller As the face of the credit union, you must keep in mind the needs of the members at all times. The United States is facing a crisis of confidence in all financial institutions. As a credit union employee

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

VICE PRESIDENT PUBLIC RELATIONS

VICE PRESIDENT PUBLIC RELATIONS ACHIEVING SUCCESS AS VICE PRESIDENT PUBLIC RELATIONS Club Leadership Training Session WHERE LEADERS ARE MADE Club Leadership Training Session THE MISSION OF THE CLUB The mission of a Toastmasters club

More information

PUBLIC INFORMATION AND COMMUNICATION

PUBLIC INFORMATION AND COMMUNICATION Administrative Guidelines POTENTIAL REVISION-SUBMITTED 8/21/12 PUBLIC INFORMATION AND COMMUNICATION The Board of Education believes that effective communication with the public is a significant element

More information

Capital Override Election - Frequently Asked Questions

Capital Override Election - Frequently Asked Questions Attachment L Capital Override Election - Frequently Asked Questions 1. What is a capital override? A capital override is a special election requesting voter approval for a secondary tax levy to pay for

More information

BEST PRACTICES, Social Media. Project Summary Paragraph Please provide a summary of your project, program or practice in 150 words or less.

BEST PRACTICES, Social Media. Project Summary Paragraph Please provide a summary of your project, program or practice in 150 words or less. 2013 COMMUNITY EXCELLENCE AWARDS Category Worksheet BEST PRACTICES, Social Media Name of Local Government: City of Surrey Project Summary Paragraph Please provide a summary of your project, program or

More information

Department of Revenue Property Tax Division. Best Practices in Public Relations as Assessors Transition to Annual Revaluation.

Department of Revenue Property Tax Division. Best Practices in Public Relations as Assessors Transition to Annual Revaluation. P. O. Box 47471 Olympia, WA 98504-7471. Department of Revenue Property Tax Division Annual Revaluation Project Report Best Practices in Public Relations as Assessors Transition to Annual Revaluation February

More information

College Access Marketing Campaigns Reaching the right people, solving policy problems

College Access Marketing Campaigns Reaching the right people, solving policy problems College Access Marketing Campaigns Reaching the right people, solving policy problems You are preparing for an upcoming presentation to legislators and their aides, state and district education leaders,

More information

PLAN COMMUNICATION 2015-2016. Arlington. Public Schools. Educating all students, preparing and inspiring them to achieve their full potential.

PLAN COMMUNICATION 2015-2016. Arlington. Public Schools. Educating all students, preparing and inspiring them to achieve their full potential. COMMUNICATION 2015-2016 PLAN Educating all students, preparing and inspiring them to achieve their full potential. 315 N. French Ave., Arlington, WA 98223 360-618-6217 www.asd.wednet.edu Arlington Public

More information