Attend the most highly rated Management School courses, which attracts global participation.
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1 International Strategic Public Relations Course The International Senior Human Resources & Personnel Management Course Advanced Management Skills Programme International Senior Secretaries & Directors Personal Assistants Course Seaview Hotel DUBAI, UAE Attend the most highly rated Management School courses, which attracts global participation. Improve your Strategic and Tactical skills and broaden your professional expertise through intensive instructions and hands on casework. Share experience and network with Senior Executives from around the globe. Have a wider understanding of the latest thinking in management practice. Train with the Global Leaders and Trainers. Consulting Group // Europe The Management School London - The Global Pace Setter in Quality Human Resource Development & Learning The Management School London Alperton House, Bridgewater Road, London HA0 1EH, England exectraining@themanagementschool.com
2 The International Strategic Public Relations Course Introduction In 2012& 2013, the International Strategic Public Relations course will be the focal point for professional public relations managers from around the world. In 2012 from 11th - 23rd March, 2012, 17th - 29th June, 2012, 2nd - 14th December, 2012 and 2013 from 10th - 22nd March, 2013, 16th - 28th June, 2013, 1st - 13th December, Some of the world s leading public relations practitioners, academics and experts in corporate, brand communication and management will come together with the faculty for a programme of lectures, case studies, practical workshops and personal development opportunities. Each of them will focus on an essential element of international public relations management practice; all of them will provide an insight into the very latest thinking, technique and, tools needed for effective public relations operations and management to international standards. This year, delegates will have the opportunity to develop their own Course project-providing the opportunity to generate fresh solutions for an existing public relations issue or devising programmes to meet future needs. Review by Course Director Globalisation has increased the challenges for professional public relations and public affairs managers working in an international environment. This year the International Strategic Public Relations course has been structured so as to provide every participant with the opportunity to increase their personal management experience, enhance their personal and professional skills and benchmark themselves and their organisations to global standards. This year s course is essential for those organizations with continuous personal and professional development programmes for their management team. Course Objectives Every element of the International Strategic Public Relations course has been designed to provide those attending with the highest quality international public relations learning experience. It provides Public Relations Executives the opportunity to share experience with colleagues from the Middle East, Asia and around the globe. The course itself has been developed from the principles of international public relations articulated in Public Relations Educations'- the IPRA Gold Paper 7- updated and refined for the global market place and an Internet enabled public relations world. Delegates successfully completing the course will receive a certificate of attendance for their CPD (continuous personal/professional development) records. Who Should Attend? This is a course designed specifically to enable senior public relations professionals working world-wide to review, update and refresh their thinking and approach to their work and development. It is also an ideal programme for those general managers with responsibility for public relations and public affairs and those from other management disciplines who are broadening and developing their own management strengths. The Benefits Companies, Governments, Government Agencies, NG0s and public sector organisations sponsoring delegates to this year International Strategic Public Relations will: Enable their executives and managers to develop a deeper and wider understanding of the latest thinking in public relations practice, strategies and techniques and how they can adapt them to meet their own needs. Expose their key executives to new ideas and methodologies that can benefit their day-to-day work. Provide accelerated personal learning curves, interpersonal and team working skills and assist them to develop mentoring and counseling skills. Broaden professional and management experience; enhance the principles of' 'client' service in a management and organisational context. Facilitate the acquisition of knowledge and insights into benchmarking public relations activities and outcomes to internationally accepted standards. Certificates of attendance will be given to all delegates who satisfactorily complete the course so that they can claim appropriate credits in respect of continuing professional development (CPD) requirements and personal development plans. Course Content The school provides an intensive course in international public relations management, run in English, it covers the following topics through a mix of lectures, participative case studies, practical project exercises and 'site' visits. International and Global Public Relations Management Today Public relations in the global economy Economic, political, legal, social and technological environments International public relations practice development Strategic planning-global thinking-v-national implementation Language, culture, social and economic factors Creating and managing common standards Corporate Strategy and Public Relations Corporate planning, strategy and tactics Public relations practice and strategic management Managing change Corporate image and culture Strategic Public Relations Management and Planning Public relations planning, implementation and evaluation Short, medium and long term planning Managing and developing the-public relations team Creativity public relations Managing the Media Media relations and technology Press conferences, facility visits and receptions Electronic and broadcast media Audio visual production, films and visual aids Research and Evaluation The place of research in public relations Public relations research techniques Modern methods of media evaluation Public opinion and investigation Integrated Marketing Communications Role of public relations in marketing Protecting and promoting brands Exploiting exhibitions and trade fairs Conferences and meetings Making the most of Sponsorship investment Employee Relations and Internal Communications Employee relations Internal communications House journals (internal & external) Community Relations Corporate philanthropy Community relations policy and strategy Corporate social responsibility Financial Public Relations Public relations in corporate fund raising Financial/ investor relations Reporting to shareholders and stakeholders Government Relations and Public Affairs Public affairs strategy Issues and crisis management National and international lobbying NGOs and pressure groups Writing for public relations, news release, feature articles, speeches and presentation scripts, broadcast and electronic media The Management School London - The Global Pace Setter in in Quality Human Resource Development & Learning 2
3 The International Strategic Public Relations Course (Cont d) 21st June - 2nd July, 6th - 17th December, 2010 and 20th June - 1st July, 5th - 16th December, 2011 Public Relations in Action Public relations case analysis and practical work Case study based syndicate group work Role play in crisis communication and media relations management Personal project development Public Relations for Government Analysis of Government Public Relations problem (Political, Economic and Social) Setting Government Public Relations objectives and developing Government Public Relations plan The stakeholders of Government: the citizens, Human rights group, Political parties, the academia and students. Public Relations for arms of Government: Executive, the legislature & judiciary (working with all arms of Government) Managing Government ministries information services Working as chief press secretaries to the president, the prime minister, senate and the speakers, Governors and Ministers Communication strategy for Government Managing Government, Media Relations and mobilisation of the citizens Proactive Government Public Relations Vs Defensive Government Public Relations Managing national strike or Government crisis Public Relations for Government Parastatals To Register Course Fees & Payment The fee for the course is 4,950 (Four thousand nine hundred and fifty pounds) per delegate. The fee includes tuition and materials needed for the course as well as the travel costs of all field trips. The fees also include lunch ticket for each course day. All bookings must be paid not later than 4 weeks before the start of the course. Payment should be by bankers draft, made out in favour of The Management School, London and sent to: Rolien Van Heerden, Training and Development Co-ordinator, The Management School London Alperton House, Bridgewater Road, London Ha0 1EH England. Tel: +44(0) Fax: +44(0) exectraining@themanagementschool.com Joining Instructions Joining instructions, with full details on where to go, how to get there and what to bring, will be sent to all delegates prior to commencement of the Course. International Attendance The Management School London has developed a global reputation for the quality and value of its courses. These have attracted participants from countries throughout the world, including Bahrain, Brunei, Cameroon, the Czech Republic, Finland, the Gambia, Ghana, Hungary, Kenya, Kuwait, Nigeria, Oman, the Philippines, Poland, Pakistan, India, Saudi Arabia, Singapore, South Africa, Tanzania, Thailand, Trinidad &Tobago, the United Arab Emirates, United Kingdom, United States of America, Zambia and Zimbabwe. Accommodation Delegates are responsible for arranging their own accommodation. If required, The Management School, London will be able to put delegates in touch with hotel booking services. The School will take no responsibility for any arrangements, which delegates might subsequently make. Visas Delegates requiring visas should advise The Management School London who will contact the British Authorities in support of their visa application. Delegates are advised to start processing their visas at least one month before the Course starting date. Delegates will receive a letter of acceptance from the School to accompany their visa application. What previous participants said? Meeting other experts gave me the impetus and energy to introduce many new ideas". The course opened my eyes and allowed me to make many professional contacts all over the world" "It was the most exciting and interesting course 1 have attended." The practical advice 1 received on the course has proven invaluable in my work" It was a wonderful opportunity to learn from experts" "I did not realise how stale 1 was becoming and can thank the course for giving me a new lease of life." Note: The Management School London and The International School of Public Relations reserve the right to make alterations to the course content, venues and speakers in the event of unforseen circumstances. Consulting Group // Europe The Management School London - The Global Pace Setter in in Quality Human Resource Development & Learning 3
4 The International Senior Human Resources & Personnel Management Course Introduction We are pleased to inform you that the International Senior Human Resources & Personnel Management Course will be held at Seaview Hotel, Dubai, UAE from 11th - 23rd March, 2012, 17th - 29th June, 2012, 2nd - 14th December, 2012 and 10th - 22nd March, 2013, 16th - 28th June, 2013, 1st - 13th December, 2013 Who Should Attend? Executives currently working in the personnel or Human Resource Departments in the private and public sectors. Director Generals and Permanent Secretaries. Personnel Directors, Directors of Personnel, Deputy Directors and Assistant Directors. Personnel Managers and Personnel Management Executives. Industrial Relations Managers. Manpower Development Managers. Training Managers. Remuneration Managers. Administration Managers. All Managers responsible for Personnel matters. Course Objectives: At the end of the course participants will: Examine the economic and political trends affecting organisations and their management implications for Human Resource Management. Discuss the Strategic functions of the personnel management executives. Enhance their strategic and tactical skills in Human Resource Management. Encourage Human Resource Executives and their organisations to achieve their goals through the optimum use of human resources. Discuss trends in the management of industrial relations functions. Learn Business Process Re-Engineering & Rationalisation. Learn modern trends in Human Resources planning. Provide participants with updates in performance management, group assessment, individual appraisal and development. Learn techniques for designing an appropriate reward system. Examine the effective application of Information Technology in Personnel Management. Discuss E-learning and trends in Human Resource training & development. Benefits to the Organisation: The Human Resources Management course will help to enhance profitability of the organisation. Organisations effectiveness will be re-assessed in the light of the Human Resource Management Skills learnt at the course. Participants will relay to their organisations what they gained from the course. Course Content: The Environment of Human Resource Management: The economic component. Legal intervention. Political. Technology. Social cultural. Competition etc. General Management: The business-operating environment. Corporate vision, mission and objectives. Strategic and operation management practice. Corporate planning. Managing for result. Total quality management. Time management. Office & records management. Planning & organising work. Team building. Interpersonal relations. Developing Change Strategies: Introduction of change management. How to introduce change. Effective management of change. Response of Human Resource Executives to business restructuring and re-engineering. expand rationalise de-centralise Human Resource Planning: Human Resource planning strategy. Human Resource planning process. Factors affecting Human Resource planning. Age profile. Turnover rate. Management succession planning. Training and Development for Management successes. Redundancy. Recruitment and Selection: The Recruitment and selection process. Labour market analysis & survey. Job analysis. Developing candidate specifications. Selection methods. The application form. Selection tests. Interviews. The recruitment decision. The induction programme. Training Strategies: Training and development policy and practice. Reward Strategy: Reward Policy. Job Evaluation. Salary Administration. Performance Management: Performance Appraisal. Performance Management. Planning & Implementing Performance System. Employee Relations: Industrial Relations. Negotiation Strategy. To Register Course Fees & Payment 4,950 (Four thousand nine hundred and fifty pounds sterling) per participant. Fee covers tuition, tuition materials, lunch ticket on each course day, and all visits associated with the course. All bookings must be paid no later than 4 weeks before the start of the course. Payment should be by bankers draft, made out in favour of The Management School, London and sent to: Rolien Van Heerden, Training and Development Co-ordinator, The Management School, London, Alperton House, Bridgewater Road, London HA0 1EH; Fax: +44(0) ; exectraining@themanagementschool.com. Website: International Attendance The Management School, London has developed a global reputation for quality, relevance and value of its courses. Previous courses have attracted delegates from countries throughout the world, including Angola, Bahrain, Britain, Brunei, Cameroon, Czech Republic, Egypt, Estonia, Finland, Gambia, Hong Kong, Hungary, India, Indonesia, Iran, Kenya, Kuwait, Malaysia, Mauritius, Mozambique, New Zealand, Nigeria, Oman, Poland, The Philippines, Saudi Arabia, Singapore, South Africa, Tanzania, Thailand, UAE, USA, Zambia, Zimbabwe, Australia, Barbados, Croatia, Indonesia, Iran, J amaica, Liechenstein, Lithuania, Pakistan, Turkey. Joining Instructions Joining instructions, with full details on where to go, how to get there and what to bring, will be sent to all delegates prior to commencement of the course. The Management School London - The Global Pace Setter in in Quality Human Resource Development & Learning 4
5 International Senior Secretaries & Directors Personal Assistants Course INTRODUCTION he International Senior Secretaries' and Directors' Personal Assistants' Course & Senior Secretarial Computing Course will be held at Seaview THotel, Dubai, UAE from11th - 23rd March, 2012, 17th - 29th June, 2012, 2nd - 14th December, 2012 and 10th - 22nd March, 2013, 16th - 28th June, 2013, 1st - 13th December, The programme will follow the pattern of the many successful courses run by The Management School, London. The Two-week course will provide an exceptional opportunity for senior secretaries and personal assistants to upgrade their knowledge of modern developments over a wide range of subjects. Open to applicants from all over the world, it will be under the personal supervision of David Stringer, the Course Director who has wide experience in management development & training. ABOUT THE COURSE The International Senior Secretaries and Directors' Personal Assistant's Course & Senior Secretarial Computing Course aims to help participants both to develop their skills and expertise and to improve the quality of their work and their roles within their organisations. Particular attention will be paid to enhancing each participant's potential for development. Care has been taken to make the programme relevant to working conditions. Attendance on this course will be global and it will enable a secretary or personal assistant to learn how to function more effectively in the office and understand the application of new technology. Participation is an important part of this practical course. The programme combines, practical sessions, group work, lectures, discussions and visits. Over 90 per cent of all the office activity is communication in one or another of its forms. The secretary or personal assistant is the focus for communication between top level management and the rest of the organisation. The course recognises this and addresses the issue. WHO SHOULD ATTEND? The course programme is designed to meet the needs of personal assistants and senior secretaries, who work with chief executives, directors, heads of department and senior managers in both the public and private sectors. Such people probably spend part of their time on typing or shorthand, but they are likely to be personal assistants in the fullest possible sense. They also have responsibility for office administration. In many cases they may be taking on, or hoping to take on, additional management functions. The course recognises the importance of the role of such people and the contribution they bring to decision making. COURSE OBJECTIVES After completing the course participants should be able to: Appreciate the developing role of the personal assistant or secretary in an organisation. Understand more readily the nature of management and the functions of the management team. Recognise the importance of communication and improve their own communication skills. Exercise delegation and supervisory skills. Appraise their own performance and that of their subordinates. Recognise the impact of information technology and be able to use it efficiently. COURSE CONTENT Phase 1 - Secretarial Skills The Secretary's and Personal Assistant's roles and functions. Supervisory functions, delegation of duties and decision making. Business communication: oral, written, visual and efficient audio dictation. Telephone selling and telemarketing. Meetings, conferences and report writing. Business letter writing. Public speaking and efficient audio dictation. Security in the work place. Phase 2 - New Approaches to Office Administration Principles and practice of office administration. Office administration and management. Dorothy Basson Wisdom Management Search Pty Ltd South Africa I felt truly privileged and honoured to attend the 'International Senior Secretaries and Director's Personal Assistants Course on 23 September - 11 October 2002.' The arrangements were all done very professionally. I was most surprised at the professional way everything was organised and sent all over the world. The subjects covered were relevant to our day to day activities and as a result we are still benefitting from the expert knowledge we acquired. The lecturers were all very well equipped to handle their allocated subjects and in many instances motivated us and made us believe that we are in fact the most important people in the organisation. We have acquired the application of high-tech,high touch and online functions of the executive. We have indeed shared worldwide top level secretarial experience and learnt to recognise the Phase 3 - Office Automation, information technology Application of information technology in secretarial functions. Introduction to desktop publishing systems, database management and spreadsheets. The executive secretary and the Internet. Hardware and software systems for the office of the future. Phase 4 - People at Work Managing conflict and stress at work. Organisation of people at work and new trends in office management. Interpersonal relations. Phase 5 - Introduction to Management Total Quality Management for executive secretaries. Principles and practice of management. Personal effectiveness, choosing your own management style. Managing people & interpersonal relations. Development and appraisal of internal and external communication. Public Relations for secretaries. Managing customers: the essentials of marketing. Managing finance: financial planning, keeping records. Managing information: organising files, budgets and promotional materials. Phase 6 - Principles and practice of Marketing. Customer care Customer relations and total customer satisfaction. To Register Course Method The course methodology is a combination of high-tech instruction, high touch, on-line exercises. Formal lectures, Case Studies, discussions and hands on training. This combination ensures that high levels of interest are maintained throughout and the skills and techniques learnt are remembered in more detail. Registration forms are available at Course Fees 4,950 (Four thousand, nine-hundred & fifty pounds sterling) per delegate.fee covers tuition, tuition materials, lunch ticket on each course day, and all visits associated with the course. Delegates are responsible for their accommodation & travel. Cheque should be made payable to: The Management School, London sent to: Rolien Van Heerden, Training and Development Co-ordinator, The Management School, London, Alperton House, Bridgewater Road, London, England HA0 1EH Fax: +44(0) exectraining@themanagementschool.com Website: Visas Participants requiring visas should advise The Management School, London who will contact the British Authorities in support of their visa application. Participants are advised to start processing their visas at least one month before the course starting date. Participants will receive a letter of acceptance from the school to accompany their visa application. International Attendance The Management School, London has developed a global reputation for quality and value. Previous courses have attracted delegates from countries throughout the world, including Angola, Bahrain, Britain, Brunei, Cameroon, Czech Republic, Egypt, Estonia, Finland, Gambia, Hong Kong, Hungary, India, Kenya, Kuwait, Malaysia, Mauritius,Mozambique, New Zealand, Nigeria, Oman, Poland, The Philippines, Saudi Arabia,Singapore, South Africa, Tanzania, Thailand, UAE, USA, Zambia, Zimbabwe. importance of Office Management Communication and Interpersonal Relationships. The high tea at one of Londons' most prestigious Hotels was one of the most pleasurable events I have attended. We were treated so well by the staff of The Management School London and this is a course that I still recommend to all of my colleagues and friends. It is an experience NEVER to be missed. The experience I derived from the course enabled me to truly achieve my professional and personal goals. This course gave me the 'can do' attitude which has had a major impact on all decisions I make in both my professional and private life. I often think of the wonderful time I had in London and all of the good friends that I made whilst attending the course. I wish every lecturer the very best and if there is ever a chance for me to attend any further courses I will grab the opportunity with both hands. WITH UP TO DATE COMPUTER TRAINING, THIS COURSE IS GUARANTEED TO MEET YOUR IT NEEDS 5
6 Advanced Management Skills Programme Course Objectives The objectives of the course are : To review, update and discuss the application of modern and cutting edge developments in management studies in a changing environment. To consider new developments in Operations Management. To appraise the development and application of e-commerce and e- business. To develop a Public Relations plan for the organisation. To consider the implications and appropriate Strategic Quality Strategies in the workplace. To develop strategies for Continuous Professional Development (CPD) at a personal and professional level. To assess new thinking in the field of Leadership Studies and to apply them to self. To identify key aspects of Managing Change in the workplace. To distinguish effective Purchasing and Supply Chain Management policies. To recognize the development of proper Marketing Strategies. Who Should Attend? The programme is designed for General Managers, Deputy General Managers, Assistant General Managers as well as Functional Managers and Senior Executives in all areas of Management including: Financial Managers. Marketing Managers. Production Managers. Human Resources Managers. Public Relations Managers. Company Secretaries & Legal Advisers. As well as Engineers and Technical experts who aspire or have already moved into general management. Benefits to the organisation Organisations sending delegates to the Advanced Management Skills Programme will benefit by: Giving organisational managers and executives a wider knowledge and understanding of the latest practice and thinking in General Management and Business. Helping senior personnel managers to develop professionally in their organizations. Developing and sharpening skills of senior management in key strategic and operational perspectives. Exposing managers and executives to new and original thinking in General Management and Business. Giving the opportunity for specialist managers to broaden their range of abilities and thinking. Exposing managers and executives to an International forum. Course Content 1. Strategic management and corporate planning The Nature of Corporate Policy and Corporate Strategic Planning. Strategy Options and Choices. Implementation of Strategy. Models of strategic management Key concepts in employee resourcing. Strategic management in practice. 2. Personal and professional development Continuous professional development (CPD) Lifelong learning. Learning and development. Personal Development Planning. 3. Operations Management Re-thinking manufacturing and processing techniques. Production strategies. Production systems. Effective production control. Production scheduling. IT and production control. 4. Leadership What is leadership? Models and theories of leadership. The manager is leader. Assuming leadership. Dealing with conflict. Politics and power. Leading for results. Effective decision making. 5. Finance Profit and cash flow statements. Working capital. Changing face of accounting. Ratio analysis. Financing strategies. 6. Managing change Models and theories of change management. Introducing change. Strategies for managing change. Business restructuring, re-engineering and rationalization. 7. Human Resource Planning Strategies Analysis of human resource planning. The human resource planning process. Factors that impact on the human resource planning process. 8. Marketing Customer needs and customer satisfaction. Target marketing. Research and product development. Marketing and financial control. Latest marketing techniques. 9. Total Quality Management The development of Total Quality Management and Strategic Quality Management. Concepts and Principles. Optional Frameworks. The Purpose of TQM. Continuous Improvement. Quality Audit and Assessment. Changing Organisational culture. 10. Purchasing and supply chain management. Effective purchasing procedures. Organisational buying behaviour. Decision making units. Requisitioning through to supplier sourcing. Just in Time (JiT) manufacturing. Materials management. 11. E-business and E-commerce Risk analysis. Economic Globalisation. The development of legal and financial frameworks. Future trends. 12. Reputation Management Media and business relations. Public Relations as a top management function. Tools of media relations. Rules and conventions of media and business interaction. Managing of Business Stakeholders. Planning and implementing media campaigns. Managing crisis. Course Fee The course fee for the two week programme is 4,950 (Four thousand nine hundred and fifty pounds sterling) per participant. Fee covers tuition, tuition materials, lunch ticket on each course day, and all visits associated with the course. Payment is by bank draft made payable to The Management School, London. ALL BOOKINGS ARE PRE-PAID. The Management School London - The Global Pace Setter in Quality Human Resource Development & Learning 6
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