10 REASONS STRONGVIEW SHOULD BE ON YOUR SHORTLIST FOR CROSS- CHANNEL MARKETING

Transcription

1 BEST PRACTICES IN CROSS-CHANNEL MARKETING 10 REASONS STRONGVIEW SHOULD BE ON YOUR SHORTLIST FOR CROSS- CHANNEL MARKETING Don t choose you next ESP or cross-channel marketing partner without first getting the facts you need to make an informed decision.

2 PUBLISHED BY US Headquarters StrongView Systems, Inc Island Drive, Suite 200 Redwood City, CA United States P: +1 (650) F: +1 (650) UK Headquarters StrongView Systems UK Ltd. Adelaide House Perth Industrial Estate Slough Berkshire SL1 4XX United Kingdom P: +44 (0) APAC Headquarters XCOM Media Unit 1 15 Lamington Street New Farm Queensland 4005 Australia P: Copyright 2014 StrongView Systems, Inc. All rights reserved. No part of the contents of this publication may be reproduced or transmitted in any form or by any means without the written permission of StrongView Systems, Inc. The information furnished herein is believed to be accurate and reliable. However, no responsibility is assumed by StrongView for its use, or for any infringements of patents or other rights of third parties resulting from its use. STRONGVIEW and the STRONGVIEW logo are registered trademarks in the United States, other countries or both. All Rights Reserved. StrongView Systems UK, Ltd is a company registered in England and Wales at 5 New Street Square, London EC4A 3TW. Reg. No VAT # GB Trading Address: Adelaide House, Perth Industrial Estate, Slough, Berkshire, SL1 4XX, United Kingdom Reasons StrongView Should Be On Your Shortlist for Cross-Channel Marketing

3 Table of Contents EXECUTIVE SUMMARY...1 INTRODUCTION...2 REASON 1 REASON 2 REASON 3 REASON 4 REASON 5 REASON 6 REASON 7 DATA...3 LIFECYCLE AND TRIGGERED MESSAGES...4 MOBILE, DISPLAY AND SOCIAL MEDIA INTEGRATION...5 PERFORMANCE, SCALABILITY AND RELIABILITY...6 EXPERT STRATEGY, CREATIVE AND PRODUCTION SERVICES...7 COST...8 CONTROL...9 REASON 8 CENTRALIZATION REASON 9 DELIVERABILITY...11 REASON 10 THE STRONGVIEW DIFFERENCE CONCLUSION ABOUT STRONGVIEW Reasons StrongView Should Be On Your Shortlist for Cross-Channel Marketing

4 EXECUTIVE SUMMARY The days of the ESP are coming to an end for enterprise marketers. As consumers adopt additional channels for communicating with brands, enterprise ESPs have also evolved to embrace emerging channels. However, one thing has stayed the same. Companies continue to switch providers every two years, largely for the same reasons: lack of features, data integration challenges, deliverability problems and cost. The problem is that once companies switch, they often encounter the same issues with the new provider and that s because all of the enterprise-level cross-channel providers offer nearly identical products, services and usage models. There are ten main reasons that are driving leading brands like Intercontinental Hotels Group, Walgreens and Yahoo! to rely on StrongView s marketing platform for their crosschannel messaging. StrongView offers a different approach. From how it delivers its technology to its pricing model, data capabilities and breadth of services, StrongView provides digital marketers with a new model for maximizing the performance of their cross-channel marketing programs. In short, these differences allow marketers to move past the limitations they quickly run up against with other partners both pure ESPs and this need breed of cross-channel providers. There are ten main reasons that are driving leading brands like Intercontinental Hotels Group, Walgreens and Yahoo! to rely on StrongView s marketing platform for their cross-channel messaging. In the following pages, we ll explain why these reasons matter and why you should consider StrongView when selecting your next crosschannel marketing platform. 1. Data: StrongView provides marketers unprecedented access to cross-channel customer data and cutting-edge insights for effectively understanding each customer s current context and propensity to convert. Plus, our direct connections eliminate synchronization and latency issues common with traditional ESPs. 2. Lifecycle and Triggered Messaging: StrongView s cross-channel lifecycle marketing and powerful transactional capabilities enable business users to easily create, manage and track highly personalized messages with drag-and-drop simplicity. 3. Mobile, Display and Social Media Integration: StrongView makes it easy to seamlessly incorporate SMS and display messages into your lifecycle marketing streams and can also extend the reach of your programs with integrated social media marketing capabilities. A full-service partner, StrongView helps companies implement impactful cross-channel programs with clear objectives and trackable results. 4. Performance, Scalability and Reliability: StrongView s Marketing Cloud features patented technologies that maximize performance and reliability while offering infinite scalability to accommodate the growth of your cross-channel programs. 5. Expert Strategy, Creative and Campaign Services: StrongView offers its clients a full array of marketing services to help ensure their success, from high-level strategy to tactical execution. 6. Cost: Instead of charging costly CPMs, StrongView s unique ownership pricing provides companies with the lowest total cost of ownership of any tier-one enterprise marketing solution. The more messages you send, the greater your ROI Reasons StrongView Should Be On Your Shortlist for Cross-Channel Marketing

5 7. Control: Unlike the shared solutions offered by most providers, StrongView provides marketers with a dedicated cross-channel marketing solution (SaaS or on-premise), which means no latency or queues, superior data security and accurate reporting. Leveraging cross-channel data, lack of resources and coordinating message across channels are the top marketing challenges of 2014 Marketing Trends Survey StrongView/SensorPro November Centralization: StrongView s superior integration capabilities make it an ideal solution for centralizing all streams, which is essential for maintaining consistent communications and streamlining processes. 9. Deliverability: With our powerful combination of proven and patented delivery technology and expert services, StrongView enables its clients to realize some of the highest deliverability rates in the industry. 10. The StrongView Difference: With superior data integration, cross-channel insights and real-time automation and optimization, StrongView makes it easy for marketers to adopt best practices. Plus, instead of forcing companies to consume our products and services in a set manner, we give them ultimate control and flexibility to leverage them in a way that s right for their business. INTRODUCTION If you re currently in the market for a new ESP or cross-channel marketing provider, you re probably having difficulty gauging the difference between the vendors on your shortlist, and with good reason: most top-tier, enterprise-grade providers offer nearly identical products, services and usage models. StrongView is different, and that difference provides tangible value to the businesses we serve, including companies like Overstock, Viacom, Frontier Airlines, Charles Schwab and more than 600 others. Forrester Research acknowledged StrongView s different approach in its Marketing Vendors Forrester Wave Report, which identified and profiled the top six ESPs best suited for enterprise marketers. The reporter identified StrongView as the most inquired about firm. Furthermore, StrongView was the only provider with both a SaaS and on-premise solution that was asked to participate, validating this latter option for enterprises needing high levels of security, integration, scalability and performance. Being a little different from the other vendors in the report is not something that worries us. In fact, it s exactly why leading brands choose StrongView, and why StrongView should be on your shortlist. In the following pages we ll present the top ten reasons why you should consider StrongView as your next cross-channel marketing provider. Whether you re looking to take your cross-channel programs to the next level, put more of your customer data to work, achieve better ROI, address deliverability challenges or simply get better service, you should be talking to StrongView. Read on to find out how StrongView can help Reasons StrongView Should Be On Your Shortlist for Cross-Channel Marketing

6 REASON 1 DATA Data has always been the lifeblood of marketers, but in recent years the flood of incoming customer interaction data from mobile and internet-connected devices has been a game changer. The challenge for marketers is how to collect and make sense of all of this cross-channel interaction data to understand and anticipate customer needs. Only then can marketers give their customers what they want, when they want it. Delivering highly personalized and targeted messages that are both expected and valued by our guests is a top priority for IHG. In addition to providing us with real-time access to response data, StrongView s platform offers us more integration capabilities to segment our lists based on individual customer preferences, behaviors and events. Kevin Hickey Global Manager, Lifecycle & Marketing InterContinental Hotels Group Cross-channel marketing service providers that started out as traditional ESPs were never designed to handle the real-time requirements for effectively leveraging big data. Instead of relying on a multi-step and manual process that introduces latency and synchronization challenges, StrongView takes a completely different approach to data integration. StrongView introduced the industry s first elastic cloud-based analytics solution with unlimited access to interaction data. The new insights made possible by our solution allow marketers to engage in next-generation contextual marketing, or what we call Present Tense Marketing. Real-Time Data Because StrongView automatically pulls relevant data directly from customer databases and systems each time a campaign or program launches, marketers can rest assured that their customers are receiving messages and offers based on their most recent purchases and interactions with their brand. Unlimited Data Only StrongView allows you to access and analyze an unlimited amount of interaction data. With our cloud-based InteractionStore, you no longer have to guess what data will be valuable for long-term analysis; you can retain all of it and uncover insights that only reveal themselves over time. Data Analysis Your company is likely already collecting tons of data around customer interests (implicit and explicit), engagement and transactional history. The key is accessing and understanding it. StrongView makes it possible to leverage all that data to engage in true contextual marketing based on your customer s current state and propensity to buy. Program Analysis Equally important, StrongView makes it easy to measure the performance of your efforts over time with audience segment trending and composition metrics that can be broken down by list growth, engagement, ISP, length of relationships (tenure) and other key factors. In addition to a robust set of standard reports, custom reports can be created based on any criteria, and deliverability can be granularly tracked down to the recipient s address and analyzed based on multiple criteria. Extensive APIs An extensive set of APIs makes it easy to integrate StrongView s cross-channel campaign management solution with existing workflows, businesses processes and applications (CRM systems, databases, e-commerce engines, etc.). Tapping into these systems not only drives greater performance from your campaigns, it extends the life and ROI of your existing solutions. Pre-Built Integration In addition to its APIs, StrongView also offers pre-built integrations with popular business applications, such as SAP, Teradata, Salesforce.com, Adobe Omniture, IBM Unica and Coremetrics and others. Take advantage of proven connections to dynamically generate content based on real-time customer behaviors, preferences and demographics Reasons StrongView Should Be On Your Shortlist for Cross-Channel Marketing

7 REASON 2 LIFECYCLE AND TRIGGERED MESSAGES Lifecycle marketing, transactional and other triggered messages are some of the most effective ways to establish and maintain profitable customer relationships. Instead of communicating on your schedule with batch and blast mailings, lifecycle and other automated messages allow you to communicate with customers on their schedule either based on lifecycle events or activity with your brand. Whether it s a finely tailored win-back campaign to reactive dormant customers or a fully branded purchase confirmation with personalized cross-sell offers, having a solution that can demonstrate your understanding of the customer s relationship with your brand is essential for engagement and loyalty. At JibJab, we wanted to take lifecycle marketing and real-time campaign optimization to the next level. We evaluated many solutions and decided StrongView provided the most flexible and powerful solution for interacting with our customers. Gregg Spiridellis Co-founder and CEO JibJab Media StrongView offers companies an industry-leading drag-and-drop, cross-channel lifecycle marketing solution and powerful transactional messaging platform that can integrate directly with the customer databases, e-commerce, CRM and reservations systems that generate these critical communications. With StrongView, business users can create and manage dynamic lifecycle and transactional communications without involving IT. StrongView also puts the marketer in control to monitor deliverability and track performance in real time. Drag and Drop Simplicity StrongView s Lifecycle Marketing solution empowers marketers with an intuitive, drag-and-drop user interface that makes it possible to easily design, proof and automate sophisticated , SMS and display messaging programs that are multi-stage, business-rule-driven and highly personalized, such as those associated with welcome, cart-abandonment, event countdown and win-back programs. Continuous Testing and Real-Time Optimization Testing is key to the success of any cross-channel marketing program, and StrongView enables you to automate the process. With StrongView s Automated Winner Selection feature, you can maximize the performance of multi-stage, cross-channel lifecycle programs by continuously confirming that the best message sequence is used for an optimum customer experience. Branded and Personalized Triggered Messages Generic, text-based transactional s are in direct conflict to the highly branded and dynamic website experience that generates them. StrongView eliminates any technical hurdles from transforming transactional messaging into personalized and properly branded messages that reinforce your brand identity and drive revenue through the insertion of relevant offers based on customer behaviors and preferences. Real-time Visibility and Tracking Lifecycle and other automated messages enjoy substantially higher open and click-through rates than traditional promotional messages, but many systems prevent marketers from tracking this data. Without proper tracking, you are unable to address deliverability problems or optimize content for maximum engagement. StrongView gives you real-time visibility into the performance of event-triggered campaigns from one interface, as well as the tools to improve them. Reliability and Stability When a confirmation goes undelivered, you risk hurting your brand, as well as the expense of the consumer contacting you via a more costly channel. StrongView s enterprise-grade delivery technology provides you with the reliability you need to ensure consistent delivery of your automated, cross-channel streams Reasons StrongView Should Be On Your Shortlist for Cross-Channel Marketing

8 REASON 3 MOBILE, DISPLAY AND SOCIAL MEDIA INTEGRATION As customers adopt new channels to communicate, your ESP or cross-channel partner should be able to adapt as well. Being able to use mobile, display and together in a multi-step lifecycle marketing campaign can be an extremely effective way to increase engagement by enabling you to communicate with customers via the ideal channel based on either the recipient or the type of offer or message. We look to StrongView as a trusted resource who can help us drive our marketing ROI. By enabling us to add display capabilities in a coordinated manner with our efforts; StrongView gives us a great new way to nurture customers relationships at an individual level. Mark Belanger Senior Marketing Manager GameHouse (A division of Real Networks) In addition to mobile and display, other social channels like Twitter, Facebook and Pinterest have made social media a hot topic among online marketers; however, they often don t know how or where to start. StrongView complements its integrated social media capabilities with a full suite of marketing services to help marketers create impactful, cross-channel programs that leverage the power of social media to meet clear objectives with trackable results. StrongView s drag-and-drop cross-channel campaign management solution has made it easy for marketers to leverage , display, social and mobile in highly effective, continually optimized cross-channel lifecycle marketing campaigns. A leader in embracing new channels, StrongView was the first top-tier provider to embrace social media with the acquisition of social marketing firm PopularMedia in June 2009 and continues to add channels as consumers interact with brands in new and innovative ways. Mobile Integration Whether you want to enable people to sign up for communications via an inbound SMS message, or you need to alert an airline passenger about a delayed flight, StrongView makes it easy. Because SMS messaging is fully integrated into StrongView s lifecycle marketing solution, you can use a visual drag-and-drop designer to easily create multi-step, cross-channel programs that trigger SMS messages based on any data attribute or launch campaigns based on incoming texts. Display Integration Display retargeting opens up a new way to reach engaged consumers in a fully coordinated way with , SMS and other channels. StrongView s integrated display retargeting capabilities allow marketers to reach specific audiences online with relevant ads to drive maximum ROI from their online marketing efforts. Integrated Social Media Solutions Adding share links to an template is not social media integration. StrongView s social media marketing products are fully integrated into its cross-channel marketing solutions. From one interface, you can launch targeted social programs to acquire new customers, increase customer loyalty and boost retention. More importantly, you can easily view cross-channel performance and conversion metrics. Beyond Simple Sharing In addition to its social sharing tools, StrongView s social media marketing solutions include a referral marketing platform and social media campaign management application. With StrongView, you can listen to conversations, identify your biggest brand influencers and motivate them to share your brand with their networks. StrongView s social media experts also provide strategy support, so you don t have to go it alone Reasons StrongView Should Be On Your Shortlist for Cross-Channel Marketing

9 REASON 4 PERFORMANCE, SCALABILITY AND RELIABILITY According to an industry survey 1, nearly two-thirds of marketers see a decrease in campaign performance when s didn t arrive at their scheduled time. With this direct correlation between timing and revenue, it is critical that marketers rely on a high-performance cross-channel marketing system to ensure messages get delivered when they can have the most impact. Any down time or delays in delivery can result in a missed business opportunity. From automated, multistep lifecycle programs to superior testing, optimization and ease of use, StrongView is enabling us to take a giant leap forward with our marketing programs, including the scalability and services to keep growing and innovating. Brian Schmidt ecommerce Marketing Analyst Hammacher Schlemmer StrongView s patented delivery and management technology was developed to maximize performance, reliability and deliverability. Infinitely scalable, StrongView can easily accommodate the growth of your programs, both in terms of volume, sophistication and cross-channel messaging. Having a dedicated solution also means that your performance is never compromised by competing resources. Knowing the best time to engage a customer is only as valuable as your ability to deliver a message during that window. This is where StrongView really shines delivering millions of personalized messages in 10 minutes or less. Near Real-Time Delivery In order for an to be truly relevant, the inbox arrival time has to be just as important as the content it contains. Whether you re timing messages for when the recipient is most likely to see and act on it, or you need to get millions of s delivered 10 minutes before the start of a flash sale, StrongView s proprietary Burst Technology makes it all possible. By providing marketers with near real-time delivery, StrongView enables marketers to leverage the timing of their campaigns in a more strategic and profitable way. Scalability As you incorporate more advanced marketing strategies into your programs and grow your subscriber list, you need to make sure your marketing solution can keep pace. StrongView s comprehensive cross-channel Marketing Cloud is specifically designed to meet the needs of demanding, enterprise-level marketers. With its array of advanced features and proven technology that easily scales with increased volume and data requirements, you don t have to worry about outgrowing your system. Reliability The strategy, creative and design efforts that you invest into your campaigns are only effective if your messages get delivered. StrongView s crosschannel solution is always available and ready to successfully deploy your campaigns. Many of the world s biggest brands rely on StrongView s patented technology to ensure reliable and consistent delivery of their cross-channel marketing and transactional messages. Lost or delayed messages go beyond a missed marketing opportunity; they can also generate customer service calls and damage your brand. 1 StrongView/Zoomerang, Delivery Performance Survey 2012, Sept Reasons StrongView Should Be On Your Shortlist for Cross-Channel Marketing

10 REASON 5 EXPERT STRATEGY, CREATIVE AND PRODUCTION SERVICES Digital marketing best practices are continually changing and being refined, which is why marketing services are an essential tool for helping you stay ahead of the curve. Leveraging on-demand expertise and guidance that are suited for both your business and your market is essential for differentiating your brand from the competition and driving higher conversions. By leveraging StrongView Influencer and the expertise of StrongView Strategic Services team, we were able to develop a referral program that generated new Rewards members at three times the rate of our previous efforts. Ed Macri VP of Advertising & Business Intelligence Wayfair StrongView is more than just a provider of innovative technology for cross-channel marketing; we also offer our clients a full array of services to help ensure their success. Whether you need strategic direction to revamp a program, creative help to optimize an existing template or extra production resources to get your campaign out the door, StrongView s Marketing Services team is a vital extension of your marketing team. As a provider of services and technology, StrongView also has insight into how the interplay of both can maximize the potential of your programs. Marketing Services StrongView works closely with its clients to help them optimize key programs, develop new ones and engage in strategic testing and measurement. With StrongView, you get a strategic partner with in-depth expertise in developing engaging, repeatable programs that drive measurable results. Whether you are looking to improve targeting, implement a preference center or launch a new cross-channel lifecycle campaign, StrongView is ready to provide any level of assistance to make your digital marketing objectives a reality. Creative Services Creative isn t just a reflection on your brand, it also plays a critical role in getting your customers to act on your message. StrongView has experience developing compelling creative for companies across a wide variety of industries. More importantly, StrongView leverages cohesive testing strategies to ensure that any new creative treatments are delivering the best results for the company s business. Production & Management Services A lack of internal resources should never be an excuse for missing a market opportunity. Available on a long-term or project basis, StrongView s Production Services range from coding HTML to configuring a new program. For even more support, StrongView offers full-service campaign distribution and management, including program performance monitoring and optimization Reasons StrongView Should Be On Your Shortlist for Cross-Channel Marketing

11 REASON 6 COST With traditional ESPs and cross-channel providers, many marketers find that their costs tend to spiral out of control as they increase their number of campaigns, integrate with other channels or grow their list. At the heart of this problem is the CPM (cost per thousand) pricing model, which essentially means the more messages you send, the more you pay. Often times, the money set aside for strategy and optimization is siphoned off to pay for the increased volume. This unfortunate sacrifice is at the direct of expense of your revenue and ROI. StrongView offers big savings for a rapidly growing company like ours, while still providing all the features and services offered by traditional service providers. Brad Cundall Customer Marketing Manager Hayneedle.com StrongView takes a different approach that rewards marketers with increased ROI as message volumes grow. We offer our customers the lowest total cost of ownership of any tier-one enterprise marketing solution through: No CPM Fees StrongView offers our products via a unique ownership pricing model, which means you can buy the system for a one-time fee instead of paying ongoing CPM fees. With this model, marketers can make decisions about message volume and frequency based on best practices and strategy instead of cost considerations. No Hidden Fees The simplicity of StrongView s pricing model means there is no place for extraneous fees to hide. Instead of surprising its customers with unexpected expenses, StrongView presents the costs of running its solutions in a clear, straightforward manner at the onset of the relationship. StrongView s license model also helps marketers stay in budget by ensuring consistent costs month after month. Rather than projecting costs based on planned campaigns, marketers can focus on optimizing them for maximum effect. Fast ROI StrongView s unique pricing model enables marketers to own their marketing, which can be an extremely cost-effective alternative to traditional CPM models. Not only does your ROI increase dramatically with every passing year, it is also accelerated by the more messages you send. Many of our enterprise customers see positive ROI in the first six months, resulting in hundreds of thousands and even millions of dollars of savings within months Reasons StrongView Should Be On Your Shortlist for Cross-Channel Marketing

12 REASON 7 CONTROL Because most ESPs offer their solution via a multi-tenant (one-to-many) SaaS model, marketers are inherently competing for system resources with hundreds, or even thousands, of other clients. This arrangement can have a big impact on your ability to act quickly and drive the most ROI from your programs. To be effective, you need to deliver campaigns when they make sense for your business, not when your system happens to be available. By using StrongView, Zumba has been able to target our users with much more relevant messaging at much more relevant times. And by doing so, we ve been able to increase engagement with those messages, along with revenue. Wayne Miller Digital Marketing Manger Zumba Fitness StrongView provides marketers with a dedicated cross-channel marketing solution that can be deployed as single-tenant SaaS or on-premise. Either way, you re accessing a system that is only accessible by your organization. As a result, you have all the system s resources at your disposal, giving you ultimate control over the timing of your campaigns. No Queues or Send Latency When it comes to sending the right message to the right person at the right time, you shouldn t overlook the importance of that last element. Delivering your messages during the window that has proven to be most effective with your target audience is critical for getting them to open and act on your message. With StrongView s dedicated, high-performance technology, there is no waiting in a queue. Our customers are successfully delivering millions of highly dynamic messages within a matter of minutes not hours or days. Security Having a dedicated system also helps keep your data safe. With StrongView, there s no need to shuffle data back and forth with a third party. Instead, you can keep control over your customer data at all times. With consumer concern over data privacy and security at an all-time high, the ability to control customer information is becoming increasingly important. Accurate Reporting You can t analyze and optimize your campaigns if you don t have access to reliable data on relevant performance metrics. The lack of industry standards for key metrics such as delivered, opens and clicks means that you need the ability to review and potentially adjust how these metrics are calculated. StrongView understands that there is no one-size-fits-all reporting schema that will serve all businesses, which is why we allow you to create custom reports to fit your unique needs Reasons StrongView Should Be On Your Shortlist for Cross-Channel Marketing

13 REASON 8 CENTRALIZATION Every communication between you and your customer is an opportunity to build your brand, enhance the customer experience, drive revenue and collect valuable data for targeting. centralization gives marketers one view into all streams, which is essential for controlling and coordinating the key factors in a holistic customer communication strategy, including segmentation of data, customer communication preferences, and managing multiple brands or classes of . StrongView s fully integrated marketing platform has streamlined our operations with an extremely efficient and centralized workflow and process. StrongView has become an essential, reliable and core component of our overall strategy. Greg Martz Director of Marketing Operations The Motley Fool StrongView s ability to directly connect with each back-end system generating makes it an ideal solution for centralization. With StrongView, marketers can ensure that all communications reflect best practices for delivery, frequency and relevancy. This control is critical to prevent customer burnout from too many messages sent to a single customer from multiple departments. Plus, centralizing on one cross-channel solution dramatically streamlines processes and introduces efficiencies for strengthening customer relationships and profitability. Single View of the Customer Only by consolidating response data for all streams through centralization can marketers gain a true single view of the customer that enables them to better target their customers and understand the performance of their campaigns. With StrongView, marketers can quickly review the performance of all their cross-channel programs sent through the system from opens and clicks to deliverability and then optimize them accordingly. Process Controls When you have multiple departments sending customer s, there are multiple chances for errors that can severely damage both your brand and sender reputation. With StrongView, you can carefully manage message frequency, as well as ensure that best practices are being followed in terms of list hygiene, authentication, unsubscribe processing, etc. Not only does this facilitate a better customer experience, it provides control for adhering to CAN-SPAM and other internal or external requirements. Operational Efficiencies Maintaining multiple and cross-channel systems can be expensive in terms of their inherent costs and the physical resources required for managing them. StrongView enables companies to dramatically reduce their costs by consolidating all of their streams on one system, including integrated channels like social, display and web. In addition to saving money via streamlined processes and operational efficiencies, StrongView enables marketers to increase revenue by adding relevant offers into transactional message streams Reasons StrongView Should Be On Your Shortlist for Cross-Channel Marketing

14 REASON 9 DELIVERABILITY deliverability remains one of the industry s top challenges. Every that goes undelivered is a missed opportunity to make a sale, provide service or deepen a customer relationship. And with 23.5 percent of permission-based s not making it to the inbox on average, 2 delivery issues continue to erode businesses bottom lines. Since switching to StrongView, we ve seen a significant improvement in the consistency and deliverability of our daily sales alerts, which are a primary driver of purchases. With StrongView, we are able to immediately engage new customers and invite them to the next day s sales event, which is key to maintaining momentum with someone joining for the first time. Dave Atchison Vice President of Marketing zulily StrongView understands that deliverability is mission-critical to your program goals. Our customers leverage the powerful combination of high-deliverability technology and expert services to realize some of the highest deliverability rates in the industry. With StrongView, you get: Patented Delivery Technology StrongView was built from the ground up to address the delivery challenges created by high-volume mailings. Our patented technology enables companies to send relevant, dynamic messages quickly and reliably (millions of personalized messages in minutes). is automatically throttled based on a receiving ISP s delivery parameters, which are continually updated via our industryleading Live Updates service. Sender Reputation Ownership StrongView offers dedicated solutions, which means there s no sharing of your sender reputation. With StrongView, you own your IP addresses, instead of renting them from an ESP and potentially sharing them with other clients. ISPs rely heavily on sender reputation to determine whether or not to filter incoming mail, so owning your reputation is critical for ensuring longterm deliverability. Smart Bounce Management Removing bad addresses from your list is essential for maintaining list hygiene and a good sender reputation. However, every ISP has their own way of classifying bounces, resulting in a deluge of inconsistent and hardto-understand failure messages. StrongView s unique Smart Bounce Management technology normalizes all the data to provide clear categories for each failure type, along with actionable advice for addressing each failure. Authentication Authenticating your via established protocols and policies (DMARC, DKIM, Sender-ID, Domain Keys, SPF, etc.) is the first step in achieving solid deliverability, and StrongView makes it easy to implement and manage. Because our deliverability experts are involved with shaping new and existing protocols, we have unique insight for keeping our solutions current with industry changes. Real-Time Reporting Finding out that a campaign was blocked at Gmail isn t as helpful after the send is complete. StrongView s real-time reporting enables early identification of problems so that they can be addressed in real time. Quickly see delivery rates across your top ISPs and pause mailings to address problems as they occur. Know why any messages went undelivered, as well as recommendations for correcting problems. Deliverability Services Given the often confusing and changing nature of deliverability challenges, it s important to have a partner that has the expertise to help you get your messages delivered. StrongView has a team of deliverability experts that work with our clients every day to optimize campaigns, share best practices and resolve issues with ISPs. By letting StrongView handle your deliverability, you can focus your efforts on driving more revenue from your programs. 2 Global Deliverability Benchmark Report, March Reasons StrongView Should Be On Your Shortlist for Cross-Channel Marketing

15 REASON 10 THE STRONGVIEW DIFFERENCE You d be hard pressed to find a marketer who didn t position their company as being different from the competition, but at StrongView, different actually means something. You shouldn t have to continually change your ESP as your needs change, but that s what the majority of companies do. StrongView believes there is a better way. By providing our customers with flexible technology, comprehensive services, support for new channels and cost-effective pricing, StrongView is shaking up the status quo. Join many of the world s largest brands, and find out how StrongView can help you push ahead of your competitors. Bill Wagner CEO StrongView StrongView has taken a completely different approach to helping companies maximize their investment in and cross-channel marketing. Instead of forcing companies to consume our products and services in a set manner, we give them ultimate control and flexibility to leverage them in a way that s right for their business. StrongView is truly a different kind of company, as evidenced by how we deliver our technology and services. Of course, being different isn t always better, but it is for the hundreds of global brands that rely on our solutions. In review, choosing StrongView means taking advantage of the following benefits: Cross-Channel Orchestration All top-tier ESPs claim they have solutions for , mobile, social and other consumer marketing channels, but most of the time that means operating a series of individual messaging silos. StrongView enables true crosschannel orchestration to easily coordinate campaigns across all customer touch points. Drag-and-Drop Lifecycle Marketing Lifecycle marketing functionality is only as good as a marketer s ability to use it (without help from IT). StrongView s innovative lifecycle campaign designer lets enterprise marketers easily create, test and deploy multi-step cross-channel lifecycle campaigns that are optimized in real-time based on engagement. Faster Time to Insight As customers live their lives online, they leave a trail of trackable interaction data critical to understanding their current context and relationship with your brand. StrongView enables marketers to store and analyze an unlimited amount of cross-channel interaction data in an elastic cloud environment. From channel engagement and device OS to shopping behavior, time and location, StrongView provides the insights marketers need to engage in Present Tense Marketing. Direct Access to Enterprise Data When it comes to data access, don t settle for anything less than real time. StrongView offers direct connections to legacy CRM solutions and other data sources to enable real-time access and reintegration of customer data. With our flexible data model, you can finally get access to all of your upstream systems. Your Own System Each and every StrongView client gets their own dedicated campaign management and execution system that is not shared with any other client. This unique arrangement gives each client unlimited control and unparalleled performance to deliver the world s largest sending volumes in the smallest target delivery windows. SaaS or On-Premise Solutions Only StrongView gives you the flexibility to leverage our solutions in the way that makes the most sense for your business. Whether you choose to deploy our solutions behind your firewall for maximum security, or access them on-demand in a world-class cloud environment, you get the same dedicated technology plus the flexibility to easily switch between environments as business needs change. Budget Optimization Instead of charging CPM fees that penalize companies for growing their database, StrongView offers brands the widest array of purchase options for maximizing their investment. From a perpetual license with unlimited sending capacity to a competitively priced subscription model, we allow you to spend more of your budget on things that matter like data integration, analytics, strategy and creative Reasons StrongView Should Be On Your Shortlist for Cross-Channel Marketing

16 CONCLUSION There are plenty of reasons why StrongView should be on your shortlist, not the least of which is the number of leading brands who have already evaluated, deployed and generated results from our solutions. If you would like to learn how StrongView can improve your cross-channel marketing results while reducing your costs, please contact us at or visit our website at ABOUT STRONGVIEW StrongView s cross-channel marketing solutions provide enterprise marketers with the tools, services and insights required to effectively engage today s constantly connected customers. Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongView s Marketing Cloud enables marketers to understand the current context of each customer and respond in real time with relevant messages across , mobile, social, display and web. A champion of Present Tense Marketing, StrongView is committed to delivering solutions that reflect the new reality of the technology-empowered customer. Based in Redwood City, CA and backed by leading venture capital investors, StrongView has been helping global brands in retail, travel, finance, entertainment and online services overcome the limitations of other marketing platform providers for more than a decade. For a stronger view of marketing go to and follow us at and StrongView Toll free U.S. +1 (800) Toll U.S. +1 (650) Toll U.K. +44 (0) info@strongview.com Reasons StrongView Should Be On Your Shortlist for Cross-Channel Marketing