GM Real-Time Authorizations Standard Enrolled Credit Unions. October 3, 2013

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1 GM Real-Time Authorizations Standard Enrolled Credit Unions October 3, 2013

2 Agenda Program Success New Program How Real-Time Authorization Requests Works Accurate Contact Information Loan Link Utilization Marketing the Credit Union Member Discount from GM Best Practices How to upgrade to Premium Q&A 2

3 Invest in America Success Metric Program to Date (Dec 08 Sep 13) League Participation 46 # Supporting Credit Unions 3,560 % of CU Membership 83% # of CU Members 74,700,305 # Vehicle Sales 581,979 Member Savings on Autos Over $436 million New Auto Loans Closed 301, Million New Vehicle Sales Forecast for 2013! 3

4 Award Winning Program 2009 CU Journal s Innovation of the Year Award 2012 NCUF Herb Wegner Memorial Award for Outstanding Program Rarely has the Awards and Nominating Committee collective scored a program so high, said NCUF Awards & Recognition Committee Chairman Bob Schumacher. When you look at the numbers that support Invest in America s efforts, the outcome is so overwhelming, it s hard to grasp or comprehend all its immensity. - Watch Award video filmed by CUNA about IIA IIA Video Source - National Credit Union Foundation 4

5 Credit Union Member Discount from GM Eligible credit union members can purchase NEW Chevrolet, Buick and GMC vehicles at the Preferred Price, which is a percentage based discounted price. The Credit Union Member Discount from GM can be combined with most current incentives to save even more. Not compatible with Subvented Rate Financing! 5

6 New Program Announcement 6

7 New Program Savings 7

8 Transparent Pricing 8

9 GM Program Premium Level Plus, Real-Time Loan Leads! 9

10 How it Works Credit unions integrate the Credit Union Member Discount from GM into their marketing and auto lending programs Credit unions manage their members and control the deal The loan is the credit unions to own and requires proactive member engagement Auto financing is a big profit center for dealers 10

11 How It Works Member receives credit union communication(s) about GM Preferred Pricing, low auto loan rates and pre-qualification Insert, , Newsletter, Promotion, etc Member generates authorization code and credit union is now immediately notified Credit union immediately contacts member and gets prequalified/pre-approved for credit union auto loan If credit union has an indirect relationship, the service provider is notified Member goes to dealer and purchases vehicle Credit union books the auto loan 11

12 Real-Time Auto 12

13 Real Time Contacts Provide accurate contact information to fully leverage your real-time loan leads. 13

14 Loan Link Send us the URL link from your web site where members apply for auto loans! link to: Provides easy access to your loan app or loan page Drive more auto loans to your credit union Use your scorecard to provide your loan link 14

15 GM Premium Marketing Requirements Premium Requirements (Jan Dec) Complete two: Include in quarterly statement inserts/e-statements A direct mail/loan promotion piece Conduct GM marketing campaign Complete all: Promote through newsletter/website articles within first 6 months of enrollment and annually thereafter Utilize lobby materials within 60 days of enrollment and ongoing thereafter take ones, posters Place GM web banners or links on website home page and loan page within 30 days of enrollment and ongoing thereafter 15

16 Marketing Resources Free ready-to use marketing materials including: services Newsletter articles Take Ones E-Statement Artwork On-hold Messages Statement Inserts Logos Posters Website banners Customization and Campaign Execution Services Available Monthly Newsletter Frontline Staff Update National Program Support Custom Inserts Poster Custom Size Banners 16

17 GM Premium Custom Insert Variable Fields Credit union name Credit union URL to direct members where to apply for loans Credit union logo Loan rate Web disclaimer 17

18 Best Practices Navigant CU - RI Credit Unions partnered with AutoSMART have been provided instructions and a password to enable them to edit their web page 18

19 Best Practices Buying a car this Memorial Day weekend? Associated Credit Union is here to help you get the best deal. Application Number: [DM: Application Number] This Memorial Day weekend is the perfect time to shop for your next car BUT make sure that you get your preapproval letter from Associated Credit Union before you start test driving. Your application is awaiting your authorization in order to finalize the loan. As a special incentive to you, we're offering No Payments for 90 Days with great low rates. Learn more< about deferring your first payment 90 days. In addition, you can buy your next car through one of our partners and combine their offer with our No Payments for 90 Days: Credit Union CarFinders Receive a $300 gas card and free three-month, 3,000 mile warranty on all pre-owned vehicles when you purchase through CU CarFinders. Learn more< Enterprise Car Sales Receive $300 toward your first car payment when you purchase through Enterprise Car Sales. Learn more< Invest in America Members get exclusive discounts on GM Vehicles in addition to preferred pricing and cash back offers. < Learn more< At Associated CU, we strive to provide exceptional products and service that fulfill your needs while saving you money. Please call our Contact Center so we can help you proceed with your loan process, , Ext Associated Credit Union 6251 Crooked Creek Road Norcross, Georgia acuonline.org 19

20 How To Integrate Prominently display the GM marketing materials in your lobbies Utilize custom statement inserts Prominently display the custom size GM web banners that links to the GM member discount page Publish a GM discount article in credit union s newsletter/e-newsletter Use the poster or take one and incorporate into your new membership packets and SEG communications your credit union members raising awareness of the GM discount Develop a process with your indirect lending service provider 20

21 Upgrade to Premium Step #1 #1 21

22 Upgrade to Premium Step #2 & #3 #2 #3 22

23 Upgrade to Premium Step #4 #4 Click the Premium Level button and accept terms and conditions on the bottom of the form then click on submit 23

24 Contact Information Curt Belaney National Business Consultant CU Solutions Group Direct: or- Drew Cook Director, Invest in America CU Solutions Group Direct: