How To Visit Provence-Alps-Cote D Azur

Transcription

1 TOURISM PRESS 2014/2015 EDITION Provence-Alps-Cote d Azur PROVENCE GALLERY APPLICATION

2 Press release 3 What is the Provence Gallery Application? 4 How does it work? 5 Two Illustrations 7 Appendix List of works and geographical locations 9 Impact of cultural events on the number of tourists 11 2

3 PRESS RELEASE The Provence-Alps-Cote d Azur region is a genuine open-air museum! You can now discover the motifs Cézanne and other great artists painted in their masterpieces - for real! Using the Provence Gallery application, you can compare the works of the masters to the actual landscapes that inspired them! The Provence Gallery application allows you to: - geolocate yourself, to track down the nearby locations that inspired world-famous masterpieces, - discover the various works in high-definition! You can move around each painting and zoom in on the details while listening to an expert interpretation, plus details on the life of the artist and the techniques used, - search for a particular work or geographical area, - activate the Companion alert, so you ll know when you re near a famous site, - join the masters by taking photos of the various scenes they painted, and win a holiday in Provence-Alps-Cote d Azur thanks to your masterpiece! With Provence Gallery, you can enjoy exploring the region in the footsteps of the world s greatest artists! FLASHCODE Scanner pour télécharger l application I-Phone Android IPHONE ANDROID 3

4 WHAT IS THE PROVENCE GALLERY APPLICATION? Provence-Alps-Cote d Azur region is a genuine open-air museum, home to the landscapes that have inspired the world s greatest artists! Today, the Provence-Alps-Cote d Azur Tourist Board invites you to enjoy a walk in their footsteps with the Provence Gallery application! Available as a free iphone and Android download, this application offers mobile internet users tailored itineraries covering 68 sites painted by the masters. The Provence-Alps-Cote d Azur region has been a creative hub for centuries. Its powerful natural beauty, intense light and stunning colours seduced the world s finest motif painters from the 19 th century onwards. Some, like Cézanne, were born here, while others, like Dufy, just passed through, but all turned the local scenery into masterpieces! It is Provence s unique quality of light that attracts artists. I go into the country every day. The motifs are beautiful and I spend my days better here than elsewhere. These are the words Cézanne used to describe his work in his homeland countryside around Aix-en-Provence. Many 19 th -century artists were drawn to the region s magnificent landscapes. Vincent Van Gogh set up his South of France studio in Arles, and it was here that he painted his fabulous sunflowers! He also stayed in Saint-Rémy-de- Provence, where he portrayed the magnificent local olive groves. His friend Gauguin joined him in Provence, also in the aim of working on colour. Picasso - a fervent admirer of Cézanne - bought up Château de Vauvenargues so he could wake up in the morning facing Sainte Victoire mountain! The mythical light that instils the Côte d Azur coast and inland areas is genuinely unique....the boats with their white sails, and little barks of many colours. But above all the light was how Derain described the little port of L Estaque in Marseille, also frequented by Braques, Cézanne, Dufy and Marquet. Martigues, nicknamed the Venice of Provence, attracted Ziem, Dufy and De Staël. Numerous artists involved in the Art Nouveau movement looked to the Côte d Azur as a source of inspiration for their finest works. Signac launched the Pointillist movement in Saint-Tropez, while Matisse set up home in Nice to portray the town s luxuriant gardens. Chagall, Fernand Léger and Picasso also came to the Côte d Azur to seek material for their work. You will love exploring the wonderful artistic heritage of Provence-Alps-Cote d Azur and discovering these fabulous landscapes for real! 4

5 HOW DOES IT WORK? Available as a free download on iphone and Android, the Provence Gallery application offers tailored art itineraries throughout the region. Using the geolocation tool, mobile internet users receive an alert each time they re near a site painted by one of the masters. They can also prepare their trip using the search options (by artist or geographical area). If you activate the Companion geolocation tool, your smartphone alerts you each time you re near a landscape painted by one of the masters! The 68 paintings contained in the application were selected on the basis of three criteria: Site open to the public. Painted by a famous artist. Reproduction authorized. We have designed an itinerary covering the whole region, so visitors can appreciate its diversity and countless sightseeing opportunities. How to use the Provence Gallery application The application uses Augmented Reality so you can appreciate the landscape and associated painting to the full. The search function allows you to search for a specific work or geographical area. The drop-down menu is easy to use. Mobile internet users can also look up the various sites on a map. 5

6 HOW DOES IT WORK? All works are reproduced in high definition. You can move around each painting and zoom in on the details while listening to an expert interpretation, plus details on the life of the artist and the techniques used. An audio transcript is also available. You can use the Companion geolocation tool to notify your position and spot the nearby sites. Create your own masterpiece! Take a picture of the landscape corresponding to one of the 68 paintings, rework it if you want, then submit it to our jury to win a holiday in the Provence-Alps-Cote d Azur region! VIEW THE WORKS SENT IN BY THE PROVENCE GALLERY COMMUNITY 6

7 TWO ILLUSTRATIONS Signac: La Bouée rouge (The Red Buoy) 1895, Paris, musée d Orsay The little port of Saint-Tropez portrayed here by Signac was a peaceful and virtually forgotten place at the time. The artist set up home here because it offered a sheltered anchorage for his sailboat, the Olympia. This work shows a place that was very familiar to him - Quai Jean Jaurès - which he depicted in several works. After various preliminary sketches, he finally opted for this unusual vertical composition. The reflection takes up over half of the canvas, whereas the town and sailboats are pushed to the top of the scene, hence focusing the attention on how the sun plays on the water and on the touch of red introduced by the buoy in the foreground. The artist uses all his knowledge of colour here, which was inspired by the latest scientific research. By dividing the various shades, he manages to maintain the intensity of each colour without mixing them together, then heightens them using complementary colours. The whole canvas is actually built on contrasts: blues and yellows explode everywhere on the sunny house frontages reflected in the blue bay. The red buoy echoes the softer orange of the little sailboat in the background, emphasised by the use of green - its complementary colour. The play on reflection predominates and the liquid surface vibrates through the use of wider and wider brush strokes, which Signac successfully uses to soften this very geometric composition, based on vertical lines. Exhibited in Brussels at the Salon de la Libre Esthétique fair, it met with general acclaim. The poet Verhaeren saw the clearest and most marvellous waters of the Fair in it. Through his spontaneous gestures, the artist was said to have expressed the vibrant song of colour and gentle, sunny lifestyle of the South of France. 7

8 TWO ILLUSTRATIONS Georges Braque: Le Viaduc à l Estaque 1908, Paris, musée national d Art moderne, centre Georges Pompidou After an initial Fauvist period, Braque returned to L Estaque in summer 1908, in the footsteps of Cézanne. It was here that he painted a series of landscapes, which he systematically sought to simplify through the use of geometrical shapes. Far removed from the Fauvist approach, those works strived to render objects tangible, within a space he qualified as tactile. They focused on perspective, and turned their back on panoramic scenes. Here, the strong geometrical shapes of the roofs and aqueduct goes hand in hand with a simplified colour scheme, far more realistic than that of his Fauvist period. The brush stroke is also deliberately inspired by Cézanne, with smooth gestures for the architectural items and vibrant little parallel lines for the trees and sky. The blue shadows are outlined, further highlighting this simplified geometry. The accumulation of rooftops and the cubes use to evoke the houses in the centre of the composition accentuate their physical presence to the detriment of spatial realism: this dislocation of space is also inspired by Cézanne. But Braque intensifies it even further, as though an earthquake had raised the houses skywards. Oh his return to L Estaque, his canvasses were refused by the Salon d Automne art fair; Matisse himself - who was a member of the jury - spoke ironically about the painting done with little cubes. Braque nevertheless exhibited the fruit of his research in the gallery of a young art dealer, Henri Kahnweiler. Apollinaire wrote the preface to the catalogue and the Cubist movement was born! 8

9 APPENDIX List of works and geographical locations in the Provence Gallery application 1 Paul Signac Le château des Papes à Avignon Vincent Van Gogh L asile Saint-Paul à Saint-Rémy Vincent Van Gogh Vue d Arles Vincent Van Gogh Terrasse du café le soir, Place du Forum Vincent Van Gogh La nuit étoilée, Arles Paul Gauguin Les Alyscamps Paul Cézanne La Montagne Sainte-Victoire Vers François Marius Granet La récolte des citrouilles à la bastide de Malvalat Paul Cézanne Château-Noir Félix Ziem Le vieux Port vu du fort Saint-Jean Raoul Dufy Les Martigues Henri Manguin Marseille, fenêtre sur le Vieux-Port Emile Loubon Vue de Marseille, prise des Aygalades, un jour de marché Paul-Camile Guigou Paysage de Provence, vue de Saint-Saturnin les Apt Jean-Baptiste Olive La corniche à Marseille Louis-Mathieu Verdilhan Le canal Saint-Jean Pierre Puvis de Chavannes Marseille Porte de l Orient Paul Signac L entrée du Port de Marseille Paul Cézanne L Estaque, vue du Golfe de Marseille Vers Georges Braque Le Port de la Ciotat Georges Braque Le viaduc à l Estaque Paul Signac La bouée Rouge, Saint-Tropez Henri Matisse Luxe, calme et volupté Paul Signac Saint-Tropez, le quai Charles Camoin La place aux herbes, Saint-Tropez Pierre Bonnard Paysage, Le Cannet Pablo Picasso La Baie de Cannes Raoul Dufy Vence Marc Chagall Couple au-dessus de Saint-Paul-de-Vence Nicolas de Staël Le Fort Carré d Antibes Claude Monet Le Fort d Antibes Claude Monet Cap Martin Claude Monet Antibes, vue du plateau Notre-Dame Pablo Picasso Paysage de Juan-les-Pins Edvard Munch Promenade des Anglais

10 APPENDIX 36 Henri Matisse Tempête à Nice Jules Flour Les sources de Vaucluse Paul Signac Castellane Paul Signac Sisteron Charles Malfroy Place animée à Céreste Charles Alexandre Bertier Une rue à Barcelonnette Victor Cassien Château-Queyras Victor Cassien La Grave - La Meije Alexandre Debelle Embrun Alexandre Debelle Guillestre Nicolas de Staël Ménerbes Nicolas de Staël Les Martigues Paul Camille Guigou La rivière Aiguebrune à Lourmarin Paul Camille Guigou La Durance près de Puyvert (en fait vers Lauris) André Lhote Vue de Gordes Vincent Van Gogh Champ de blé, vue sur Arles Louis Valtat La Famille Bompard sur les rochers à Agay au soleil André Derain Paysage au bord de la mer, la Côte d Azur près d Agay Émile Othon Friesz Le Bec de l Aigle à la Ciotat Pierre Auguste Renoir La Montagne Sainte-Victoire Paul Cézanne Les Marronniers du Jas de Bouffan v André Lhote Vue d Avignon et du fort Saint-André Jean-Joseph Bidauld Vue de Carpentras, côté nord Louis-Auguste Aiguier Soirée d automne aux Catalans Raphaël Ponson Matinée à Sausset dernier ¼ du XIX e siècle 61 Jean Puy Marché à Sanary Félix Ziem Pêcheurs à la Fouëne - 63 Vincent Van Gogh Les Oliviers Vincent Van Gogh Paysage à Saint-Rémy Vincent Van Gogh Les paveurs de Saint-Rémy-de-Provence Théo van Rysselberghe Baigneuses au cap Bénat Leo von Klenze Vue de Notre-Dame-des-Doms et du palais des Papes Louis Nattero Port de Toulon v

11 APPENDIX Impact of cultural events on the number of tourists There are many factors linking tourism and culture, and the interest shown by famous artists in the landscapes of Provence and the Riviera is a key facet of cultural tourism in our Region. Every year, 2.7 million tourists attend one or more cultural events (source: Enquête Régionale des Clientèles Touristiques de PACA 2010/2011). Acting both as generators of economic benefits and as communication vectors, major cultural events are multiform. Depending on their nature, they have a wide range of repercussions on the tourist economy and the destinations renown... Through the media hype they raise, these flagship events boost tourist appeal. European clientele are becoming increasingly interested in cultural tourism (in particular the great painters): although it is generally a secondary motivation in choosing a destination, it is in constant progression. 60 % of Europeans are interested in cultural discovery during their stays. Cultural stays and short urban visits are particularly attractive to foreign clientele. More than 7 out of every 10 tourists participate in an activity related to culture or the local heritage during their stay in the PACA Region; more than 8 out of 10 for foreign or first-time visitors. Demand from tourism promotes cultural development, in particular through urban stays and major exhibitions. Painters, festivals and cultural heritage have a major role in attracting visitors to our region, whether they are motivated mainly by culture or it is simply an extra reason to visit. SOME FIGURES ON NUMBERS OF VISITORS PICASSO YEAR (2009) in the Provence-Cote d Azur Region 1 million visitors 61 millions of direct and indirect benefits and 277 jobs PICASSO-CÉZANNE EXHIBITION (2009) visitors to the Granet Museum EXHIBITION César, le Rhône pour Mémoire (2011) visitors to the Museum of Arles in Antiquity AVIGNON FESTIVAL visitors (2014) around the Off Festival 130,000 for the In Festival MARSEILLE PROVENCE (2013) EUROPEAN CAPITAL OF CULTURE million visitors 11

12 COMITÉ RÉGIONAL DE TOURISME Maison de la Région - 61, La Canebière CS Marseille - cedex 01 Tél. : +33 (0) Fax : +33 (0) PROVENCE-ALPS-COTE D AZUR PRESS CONTACTS Anne-Marie BERNARD +33 (0) / +33 (0) am.bernard@crt-paca.fr Susanne ZÜRN-SEILLER +33 (0) / +33 (0) s.zurn-seiller@crt-paca.fr Mélody RAYNAUD +33 (0) / +33 (0) m.raynaud@crt-paca.fr Rabiha BENAÏSSA +33 (0) / +33 (0) r.benaissa@crt-paca.fr Design by magalirogliano@gmail.com - : CRT PACA.