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1 Course or Program Assessment Summary This form can be used to record SLO assessment plans and results for courses or programs. It is recommended that this document be stored on a group drive, or in MyCuesta. Division: Education Program: Administration Date: 8/20/14 v Courses in program, or course: per CPPR documentation Spring, 2014 Faculty involved with the assessment and analysis: per CPPR documentation Spring, 2014 Course to program outcome mapping document** is completed Yes_X No 1 Student Learning Outcome 1. BASIC SKILLS: Develop basic skills and learn content knowledge in accounting, economics, Statements marketing, management, law, entrepreneurship, international trade, e commerce, computer applications, and customer service. x Program 2. VOCATIONAL: Be trained for immediate entry into, or advancement within, the workforce in Course business related fields of employment. 3. TRANSFER: Achieve a Administration A.A. degree that is transferable to a four year college or university and which can be obtained at Cuesta College within two years. Note: Program Learning Outcomes are currently under revision. The educational outcome for any business student is to have a well rounded background of core business topics, such as international business, economics, marketing, accounting and law. Students are required to take specific courses that will give them general knowledge to understand: How businesses operate to create profit The functions that interrelate with each other to form a business organization How a company integrates into an enterprise that produces goods and services to create shareholder value or non-profit status for societal good. Contemporary issues of the economy and evaluate them using concepts based on economic principles. The relationship between the economic environment and political systems which influence businesses strategy and their ability to prosper. The impact that law and legal institutions have on economic systems and business organizations. How to make business decisions based on reasoned analysis and application of legal principles

2 2 Assessment Methods Plan (identify assessment instruments, scoring rubrics, SLO mapping diagrams) ADT Administration Relationship between assessed course level SLOs and Program Level SLOs. Core Courses BUS201A BUS201B Course name Financial Accounting Managerial Accounting Program Student Learning Outcomes 1a 1b 1c 1d 2 3 A A,B,C A,B,C A - - A A,B,C A,B,C A,B,C - - BUS218 Law A A,B,C A,B,C BUS245 Intro. To A A,B,C A,B,C A,B,C ECON201A Macroeconomics A A,B,C A,B,C A,B,C - - ECON201B Microeconomics A A,B,C A,B,C A,B,C Key: A (SLOs exist for course) B (SLOs is assessed in course) C (course assessment report completed) Career Path Administration Relationship between assessed course level SLOs and Program Level SLOs. Core Program Student Learning Outcomes Course name Courses 1a 1b 1c 1d 2 3 BUS245 Introduction to A,B,C A,B,C A,B,C A,B,C A BUS260 International A,B,C - A,B,C A,B,C A Key: A (SLOs exist for course) B (SLOs is assessed in course) C (course assessment report completed) Marketing Relationship between assessed course level SLOs and Program Level SLOs. Core Courses Course name Program Student Learning Outcomes 1a 1b 1c 1d 2 3

3 BUS131 E-Commerce A - A,B,C A,B,C BUS240 Advertising A,B,C A,B,C A,B,C A,B,C BUS241 Sales A,B,C - A,B,C A BUS243 Marketing A,B,C A,B,C A,B,C A,B,C International BUS260 A,B,C - A,B,C A,B,C A Key: A (SLOs exist for course) B (SLOs is assessed in course) C (course assessment report completed) Management Relationship between assessed course level SLOs and Program Level SLOs. Core Program Student Learning Outcomes Course name Courses 1a 1b 1c 1d 2 3 BUS245 Introduction to A,B, C A,B,C A,B,C A,B,C A BUS260 International A,B, C - A,B,C A,B,C A BUS283 Management & A,B, Supervision C - A,B,C A,B,C A BUS286 Human Relations A,B, C - A,B,C A,B,C A Key: A (SLOs exist for course) B (SLOs is assessed in course) C (course assessment report completed) 3 Assessment Administration Plan (date(s), sample size or selection of course sections, scoring procedures, etc.) ADT Administration Program Assessment Calendar CYCLE STAGE Fall 2014 Sp 2015 Fall 2015 Sp 2016 Fall 2016 Sp 2017 SLO Assessment Analyze Results & Plan

4 Plan Post- SLO Assessment Career Path Administration Program Assessment Calendar CYCLE STAGE Fall 2014 Sp 2015 Fall 2015 Sp 2016 Fall 2016 Sp 2017 SLO Assessment Analyze Results & Plan Plan Post- SLO Assessment Marketing Program Assessment Calendar CYCLE STAGE Fall 2014 Sp 2015 Fall 2015 Sp 2016 Fall 2016 Sp 2017 SLO Assessment Analyze Results & Plan Plan Post- SLO Assessment

5 Management Program Assessment Calendar CYCLE STAGE Fall 2014 Sp 2015 Fall 2015 Sp 2016 Fall 2016 Sp 2017 SLO Assessment 4 Assessment Results Summary (summarize Data) Analyze Results & Plan Plan Post- SLO Assessment Based upon accreditation findings, discussions with advisory committees, trade groups, the Presidents Forum, a review of the Chancellor s website and campus metrics provided by Institutional Research, the Administration program has identified these end points to be achieved during the next program assessment cycle. End Points 1. Degrees that can be completed in 2 years that are aligned with CID descriptors (as applicable) 2. Specialization or Areas of Emphasis in AA degrees that lead to specific employment 3. Provide new degrees in the vocational areas of: a. Accounting b. Internet and Digital Marketing c. Small and Entrepreneurship 4. Align degrees to allow students to obtain multiple degrees in different areas of specialization, if desired 5. Stay current in business knowledge within each degree pattern through professional development and involvement with business advisory councils, trade conferences and other community resource groups. 6. Increase offerings in distance education courses 7. Increase emphasis on ethics in course content 8. Build up NCC programs and offer high demand classes in South County. 5 Discussion of Assessment Procedure and Results, and Effectiveness of Previous Improvement Plans The last program assessment recommended program changes to include emphasis on writing skills and professional business behaviors. These have been emphasized in the core courses with positive results in student retention and student success. BUS201A Financial Accounting and BUS201B Managerial Accounting SLO s were revised in Fall 2013 to reflect broader course wide outcomes for both BUS201A Financial Accounting and BUS201B Managerial Accounting.

6 SLO assessment was revised to direct assessment. Beginning in Fall 2014 BUS 218 ( Law) SLO assessment will use direct assessment through comprehensive final examinations in addition to student self assessment surveys. Final examination questions relevant to the course SLO s will be created, updated and revised through collaborative department efforts to create an environment of continuous improvement and analysis. Data results are shared though the departmental G: drive. Introduction to 245 Fall SLO s will evaluate results of the new material which has been presented through self assessment surveys and graded homework assignments. Beginning in Fall, 2013 ECON201A Principles of Macroeconomics and ECON201B Principles of Microeconomics SLO assessment used direct assessment through comprehensive final examinations. Final examinations are used in all sections of courses in assessment-designated semesters. Final examinations are created, updated and revised through collaborative department efforts to create an environment of continuous improvement and analysis. Data results are shared though the departmental G: drive and discussion of ways to improve based on likert scale results are ongoing. The economics sub-program will continue to strive to increase students to the very well (5 of 5 on the likert scale) attainment of SLOs in all areas. Increased collaboration on interactive teaching techniques, active learning elements, and discussion of current events will continue. Additionally, the department is analyzing effectiveness of online learning applications. Formalized assessment to the program level requires additional discussion and evaluation as of Fall, Recommended Changes & Plans for of Below are recommended changes and Plans for of : 1. Revise current Program Learning Outcomes. Assessment, analysis and research continue in order to develop more effective PLOs and enabling more meaningful program analysis. Meetings set twice monthly addressing issue as a department primary goal. 2. Improve assessment methodologies Identify and discuss program assessment methodologies (I.e. capstone project, comprehensive and direct assessment, etc.) Determine correlation to PLOs 3. Evaluate implementation of all program assessments. Correlate with PLOs. Evaluate effectiveness and ways to improve (identify courses to be assessed in coordination with

7 assessment calendars, etc.) 4. Increase and leverage the use of DE courses. By offering marketing courses via DE it will allow students on both NC and SLO campuses a higher probability of completing a Marketing AA degree in two years. Students will no longer need to wait a year for a course to rotate onto the necessary campus. In addition, the DE format should better meet needs of students who are currently working professionals. Many California Community Colleges are successfully offering a number of Marketing courses via DE. These colleges are attaining high enrollments and are awarding a substantial number of Marketing AA degrees. As an example, Santa Barbara City College is one of the highest performing CCC in number of students earning Marketing AA degrees. In the past five years this college has awarded 59 Marketing AA degrees. They offer a number of online marketing course options, and beginning in 2014 they are offering complete course work for a Marketing AA degree exclusively online. 5. Combine the Advertising (Bus 240) and Sales (Bus 241) courses into one course: Advertising and Sales Promotion. Offer this course as a 3 unit required Marketing AA course. This is recommended because both Advertising and Sales offer an increasing number of jobs in our service area, as well as important core knowledge needed by all marketing professionals. However, much of the content of each of these courses is redundant to one another. Both of these courses delve into the promotions aspect of marketing (4 Ps = Product, Price, Placement, Promotion). Many other colleges offer courses that combine these two topics; typically spending the first portion of the term studying advertising and the second half covering sales-promotion. There are also specific texts that can be utilized for this course. Instead of rotating this course between NC and SLO campus, offer this course via DE to serve both NC and SLO campus students. 6. Add another required course to augment the combined Advertising (Bus 240) and Sales (Bus 241). Based on the feedback from local marketing professionals and businesses, a Marketing Communication course may be a good option. This is a course often required by other Community Colleges for a Marketing AA Degree. Other course options might include, Consumer Behavior, Marketing Research or Online/Mobile Marketing. Additional research will identify possible course options and the most appropriate new course requirements. 7. Develop electronic and paper copy promotional materials. These materials need to be designed to clearly communicate to current and potential Marketing Majors the required course work and benefits of completing a Marketing AA Degree. Ironically, the Marketing AA Degree at Cuesta needs to be marketed. Demand for this degree is evident and Cuesta should benefit from allocating resources to this degree.

8 7 Description or evidence of dialog among course or program level faculty about assessment plan and results Significant and ongoing dialog with program-level faculty occurs as evidenced through the creation of the Spring 2014 CPPR document an extensive program assessment and planning tool completed every four years for Education programs. Evidence of dialog regarding assessment plans and results include: Example full-time faculty meetings discussing program needs, assessment methodologies, evaluation of implemented changes, and revisions/improvements to the Program Learning Outcomes as evidenced on 8/22/2014 and attended by Bill Snider, Solveg Cooper, Gary Rubin, Tanya Downing, Ruth Biering, Susan Iredale, Neil Higgins, Don Norton (chair), and John Cascamo (dean). ADT Administration) approval by the Chancellor s office enabling business students to complete a 2 year degree at Cuesta and transfer to any CSU in California. Its sole purpose is to complete lower division classes that articulate and are required for transfer to a 4 year university. This degree is currently in place and operational. Econ 201B, Bus 201A, Bus 201B, Bus 218 and Bus 245 underwent major revisions to match CID course descriptors in 2013, in order to expand the number of articulation and/or transfer agreements for these courses. The Department has made significant alterations to degrees they now offer by: Streamlining the unit requirement to permit students to complete a degree within 2 years Offering students the opportunity to obtain multiple degrees by completing additional courses to their existing degree path Providing areas of business specialization so that students can choose degrees that relate directly to their current field of employment or vocational area of choice Degrees are offered in Management and Marketing plus another in the Career Path of a student s choice. All classes have been updated to reflect the current level of business expertise with the intent of making business graduates employable and promotable in the workforce. New degrees are currently being developed in Accounting, Entrepreneurship and Internet Digital Marketing, and Economics. Significant work has been completed to modify degrees in the Administration area by reducing unit requirements for graduation to a level that is consistent with other colleges. Different specialized courses are available as optional electives that allow students to take a broad selection of classes, giving them knowledge in multiple areas of the field of. The purpose is to ensure that all students graduate with a well rounded understanding of the elements which make up the discipline of. Additional work is being finalized on the ADT degree to include sections on: Ethics and responsibility

9 Law E- This will make it consistent with the C-ID descriptor for BUS 245, Introduction to. New degrees are under development in Accounting, Internet and Digital Marketing and Entrepreneurship which will allow students to obtain an AA degree in Administration yet specialize in their preferred area of business. This will improve graduation and transfer rates plus certificates of completion. Each of the existing and new degrees will lead to growing fields of employment in San Luis Obispo County with the intent of preparing graduates for jobs in local industries or for self employment. New certificates that were approved in December 2013 for Accounting Clerk and Administrative Assistant. The courses in the certificates have undergone major curriculum modification due to the merger and name change of CAOA courses to become BUS courses. These courses will become effective in the Fall of **Course and program level outcomes are required by ACCJC to be aligned. Each program needs to complete a program map to show the alignment. See examples of completed CPAS and program mapping documents are available at

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