Digital Marketing Tips and Strategies for Nonprofits
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1 Digital Marketing Tips and Strategies for Nonprofits
2 Cliff Robbins Computer science graduate (Summa Cum Laude) 13 years of enterprise programming Google certified Author - SEO Website Design U.S. Marine Corps veteran Co-founder/CEO Cohlab
3 Bob McClintick Marketing & communications manager, Initiative Foundation 20-plus years of editorial and content management experience Corporate creative services manager/channel marketing director Former newspaper journalist, editor
4 The Initiative Foundation The Initiative Foundation is one of six Minnesota Initiative Foundations We cover the 14 counties of Central Minnesota Focus: Improve the economy, community and philanthropy of Central Minnesota through business financing programs, community and economic development initiatives and nonprofit leadership development
5 Who Is Cohlab? Cohlaborative Digital Marketing Firm Bringing your products/services to your customers fingertips (responsive website design/mobile) Bringing more potential clients to you (inbound marketing) Getting you found on Google (search engine optimization) Growing your audience (via marketing) Maximizing your dollars for high-producing AdWords
6 Overview State of the industry What is inbound marketing Integrating inbound marketing Getting started Gaining momentum Staying engaged
7 State of the Industry Print Digital
8 Newspapers Steady decline Bankruptcy Link to Source
9 Link to source
10 U.S. Overall Advertising Spend Advertising spend in the United States from 2011 to 2017, by medium (in billion U. S. dollars) Link to Source
11 What is Inbound Marketing? Marketing activities that bring visitors in rather than marketers having to go out to get prospects' attention.
12 Building Your Foundation
13 Perception
14 Perception
15 Responsive Website Design ifound Website
16 Digital Foundation Mobile - April 21st Architecture Content strategy Typography Brand guidelines
17 Mobile 75% of Americans take their phone to the bathroom
18 Mobile Globally, more people own smartphones than toothbrushes
19 Gaining Momentum SEO
20 What is SEO?
21 SEO Factors What about.org vs.com or.ngo or.ong?
22 Client Example
23 SEO Content, content, content Quality backlinks Google for Nonprofits
24 Content Blogs Targeted content > 300 words Page titles & page descriptions
25 Backlinks Industry links Associations Organizations Link back YouTube
26 YouTube
27 Google for Nonprofits Google Drive for IQ Magazine
28 SEO Tips SEO (search engine optimization) Title tags Meta descriptions Tools Yoast GTMetrix Google Trends keywordtool.io SEOQuake
29 Staying Engaged Social media
30 Social Media Platforms Strategy Management Tools
31 Platforms
32 Strategy
33 Management Who What How When Link to Online Calendars Link to Buffer
34 Tips Pick 3 Management HootSuite TweetDeck Sprout Social CrowdBooster Buffer
35 Marketing Definition Strategy Management
36 How do I get started? list List management ideas Consistency
37 Newsletter Strategy
38 Compliance - CAN-SPAM Act 2003 $16,000 fine for each
39 Management MailChimp Constant Contact Hubspot Infusion Soft Zoho
40 Marketing Tips Send follow-up survey Monthly newsletter(s) Contests Drip campaigns Tools MailChimp Constant Contact
41 Overview State of the industry What is inbound Marketing? Integrating inbound marketing Getting started Gaining momentum Staying engaged
42 Cohlaborative Digital Marketing Bringing your products/services to your customers fingertips (Responsive Website Design/Mobile) Bringing more potential clients to you (Inbound Marketing) Getting you found on Google (search engine optimization) Growing your audience (via marketing) Maximizing your dollars for high producing AdWords
43 The Initiative Foundation The Initiative Foundation is one of six Minnesota Initiative Foundations We cover the 14 counties of Central Minnesota Focus: Improve the economy, community and philanthropy of Central Minnesota through business financing programs, community and economic development initiatives and nonprofit leadership development
44 Thank You! cohlab.com ifound.org (320) (877)
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