Corporate Presentation

Transcription

1 Corporate Presentation

2 01 Who we are Corporate Presentation 2015

3 AGA online services Since 2007 helping our customers increase their profitability. We work with all type of hotels and establishments, from big international chains to small agroturisms, helping them improve their commercialization strategy and their results.

4 Our commitment to our customers is maximum. We convert their goals into our own. EXPERIENCE TECHNOLOGY ENTHUSIASM INNOVATION +8 years offering Revenue Management services, Online Distribution and Strategic Consultancy for hotels annual online production of our customers +350 hotels have entrusted us to improve their strategy, profitability and online distribution number of rooms managed daily

5 Services catalogue Corporate Presentation

6 Services catalogue Strategic consultancy Booking engine Revenue management Website www Online distribution SEM/Adwords Channel manager Community management

7 Strategic consultancy Gathering information from the hotel Selecting and analysing in detail the set compt Identifying the problem and/or weak points Defining the strategy and monitoring it permanently Advising and supporting the implementation Multidisciplinary team Experience and know-how Business Intelligence (SAP Business Objects) Optimal mix of online/offline distribution Customers expect from us something more than just simply diagnosing the problem: they want us to show them a practical, effective and easy way which may create a significant impact on their income account and provide a sustainable competitive advantage.

8 Revenue management Gathering information from the hotel Occupancy rate Average price Sales channels Products on sale Online reputation Analysing disparities Studying the competitors Rates Availability Quality-price relationship Defining the strategy Supervising and reviewing Optimisation We partner with our customers to improve their profitability in a sustainable way, helping them understand and grasp the opportunities offered by each distribution channel.

9 Online distribution Selecting online agencies Managing new contracts Product creation Description optimisation Online reputation Updated maintenance of hotel photos Organic positioning Multichannel positioning 365 days a year Opening and closing sales Price and quota update Automatic download of bookings to the PMS A comprehensive solution for those customers who wish to broaden their distribution network in the fastest, most efficient and simple way, completely forgetting the daily management of online agencies.

10 Channel manager Connectivity with more than 120 online agencies Intuitive, fast and secure Quick Edit functionality Comprehensive, efficient and reliable Integrated booking engine Shared individual quota Automatic download of bookings to the PMS Our channel manager guarantees a reliable, fast and simple working environment in order to ensure parity of prices and the optimum management of the available quotas in the connected online agencies.

11 Booking engine User friendly 3 steps booking process Multi-language Multi-currency Cross-selling Pre-visit Up-selling Easy login Easy integrated in Facebook Security and integrity Automatic download of bookings to the PMS Our powerful booking engine not only makes the booking process easier but also allows the average price to increase through the cross selling and the automatic up-selling process.

12 www Website Web design and customization Usability, navigability and user experience Specialization in the hotel sector Functional and attractive design Optimising the website code Metatags creation www Content optimization Search Engine Optimization (SEO) Community management (Twitter, Facebook, Instagram ) A corporate website, correctly coded, attractive and with updated and structured information is essential to attract and retain customers, increasing thus direct sales and reducing distribution costs.

13 SEM/Adwords Campaign design and implementation Keywords selection Segmentation by nationality, customer type, hours, language etc. Creation of banners Continuous optimization and follow-up Cost and profitability control Search engine, display and remarketing Campaigns for mobile devices Our Adwords experts customise the campaigns for each customer, permanently monitoring the cost and the return on investment (ROI). The campaigns followup, the analysis of different ratios and indicators and the continuous optimization are vital to achieve it.

14 Community management Initial report Competitor analysis Creating and optimising the social corporate profile Content management in Twitter, Facebook, Instagram, Pinterest Creating and publishing contents Enliving online communities Creating and implementing ads campaigns in Facebook Contest and draws organisation Designing and delivering Newsletters Monthly report We devise a social media strategy according to our customers needs and characteristics. We create and publish new content in the main social networks to reinforce the online presence, reach our target and increase direct sales.

15 03 Our customers Corporate Presentation 2015

16 These are some of our customers

17 04 Why we are chosen Presentación corporativa 2015

18 Why our customers choose us We are experts in hotel Revenue Management, we understand the business and partner with our customers to help them reach their goals. We have the necessary know-how and technology to adapt to each customers needs in each moment. We design and implement successful strategies in a record time. We know perfectly how online distribution works, and we are at the forefront of the changes and innovations introduced by online agencies, exploiting the opportunities offered by Internet to distribute the hotel product. We can offer comprehensive solutions thanks to our complete service catalogue and our customer focus, always searching for the best solutions for each situation. We are Adwords experts. The ideal complement for our booking engine to boast direct sales through the hotel website.

19 05 Some success stories Corporate Presentation 2015

20 It does not matter the complexity of the project or its size. We do our utmost to successfully develop it. Online distribution enabling, setting up, managing and optimizing the online distribution of more than 60 hotels in the main online agencies is not an easy task. Iberostar Hotels & Resorts entrusted us to start their online distribution project with the shortest time-to-market and the greater guarantee of success. Strategic consultancy Optimizing the performance of five hotels and two thousand beds in the most important leisure park within Spain. Quite a challenge we faced with the advise of our Revenue Managers and the analysis of data with our Business Intelligence tools.

21 We help our customers achieve their goals. And we are proud of that. Comprehensive solution revenue management, online distribution, automatic download of bookings to the hotel PMS, website and booking engine. We offer the most extensive service package for the hotel online distribution to work perfectly in an easy, simple and efficient way for the end customer. Revenue management an exclusive hotel located in an exclusive area. We have been working with this influential hotel for more than three years, during this time our revenue managers have designed and optimised the pricing strategy. Thanks to that we have improved, year after year, the production and average price.

22 We design successful strategies. But also involve actively in their implementation. Comprehensive solution Improving the chain online distribution and determining the pricing strategies for each of the nine establishments. All within a limited time. Such was the challenge presented by Sidorme. To succeed, it was key the creation of a multidisciplinary working team of revenue managers, yield managers and experts in connectivity and online marketing. Direct sale we have the privilege of working with this emblematic hotel since a number of years, in which we have increased steadily the production and average price. At that point, the following objective was to improve the direct sales so to reduce distribution costs and improve the profitability. Our powerful search engine and the labour of the Adwords professionals was key to achieve it.

23 We adapt to each customer needs. In each moment. Always. Revenue management a really spectacular hotel with an online production volume difficult to improve. It was not an easy challenge: increasing the average price without affecting the production. Our revenue managers devised the appropiate strategy and analyse constantly the results achieved to guarantee the objectives are always fulfilled. Technology and much more this hotel chain entrusted us for the creation of the revenue management and e-distribution department. Currently, we are their suppliers of technological tools: channel manager, shopper, automatic download of Bookings to the PMS but we also offer them consultancy and training services for their team be permanently updated.

24 06 Our technology Corporate Presentation 2015

25 Only using the best tools we can offer the best service in the most efficient way Business Intelligence we analyse the history of bookings to design and optimise the selling and distribution strategies needed in each case. Benchmarking analysing all elements influencing the booking process (photographs, descriptions, comments, opinions, disparities, etc.) to erase vanishing points and increment the bookings. Shopper permanently comparing our customer prices with the competitors ones and optimising the price and offers applicable in each moment. Channel Manager managing our customers inventory in more than hundred online agencies from an unique control panel, optimising the quota and reducing the management time and the possibility of potential loading errors. ebookings downloading automatically the bookings done through the online agencies to the customers PMS, thus reducing cost of introducing data and keeping the inventory continuously updated, what allows to adjust the price strategy.

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27 Paseo Mallorca nº Palma de Mallorca Baleares (España)