Backing up on the cloud Disaster Recovery and Business Continuity. ContinuitySA conference 26 th July 2012 Chantel Lindeman

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1 Backing up on the cloud Disaster Recovery and Business Continuity ContinuitySA conference 26 th July 2012 Chantel Lindeman

2 Key messages The application of cloud has changed not the concept Led to changed enablers for business continuity Oversupply of data centres in South Africa Back up for non-critical solutions is being moved from legacy systems into the cloud Disaster recovery is critical to all businesses 2

3 Agenda Uptake of cloud computing: The Reality Business Continuity and Disaster Recovery Solutions to Enterprises South African Cloud Computing Market Data Centre Uptake: Virtualised Environment Disaster Recovery Where is your Business? 3

4 Three deployment models available for cloud computing Public cloud offers the opportunity to fully exploit the cost savings inherent in cloud computing services Company relies on the service provider for security and data backup Private cloud ensures more security as data and applications are stored internally Some companies use it initially to gain insights and confidence into Cloud computing services It still requires upfront costs and hands-on management, therefore it does not fully exploit the costreduction potential Hybrid cloud enjoys the best of both worlds, as it offers the flexibility to have SaaS and the discretion on managing the security and data Costly to keep resources on a private cloud while the resources on the public cloud pose a security risk 4

5 The broken promise of cloud - enterprises restrict cloud usage to non critical apps ( and web hosting) 5

6 Revenue (Billion dollars) Global Cloud Market Takes Off: This what is what the market is saying including Frost & Sullivan 300 Predicted Global Cloud Market Predicted Years Source: 2011 Forrester Research The global cloud market is predicted to increase fro $41 billion in 2011 to more than $241 billion by

7 yet, adoption remains slow due to multitude of factors Providers have captured the earlier adopters Believers are convinced of the benefits of cloud computing However, they are concerned with cloud security The Unconvinced are less likely to recognise the benefits of cloud computing Lack of cost reductions Private data centres are at low risk of incurring securing breach The Unfamiliar perceptions of the cloud were negative or undecided Concerned about performance and reliability Familiar with or have considered IaaS, but no plans to implement 37% Familiarity and adoption of IaaS Unconvinced Familiar and planning to implement IaaS within 2 years 13% N = 301 Believers Have never heard of IaaS 11% Unfamiliar Familiar with and currently using IaaS 9% Not very familiar with IaaS 29% Source: Frost & Sullivan,

8 Agenda Uptake of cloud computing: The Reality Business Continuity and Disaster Recovery Solutions to Enterprises South African Cloud Computing Market Data Centre Uptake: Virtualised Environment Disaster Recovery Where is your Business? 8

9 Factors driving investment in Business Continuity and Disaster Recovery Every business has a BC/DR plan For a small business, it may be as unsophisticated as a shared list of employee and vendor phone numbers For a large enterprise in a highly regulated industry, maintaining the plan may be the full-time job of a Business Continuity director For most businesses, however, the plan falls somewhere in between But enterprises struggle with degree of time, energy, and money should be devoted to business continuity planning Whereas most IT business cases are based on positive measures increased productivity or cost savings BC/DR plans are based on negative measures It requires a different way of thinking that not all IT personnel are comfortable with 9

10 Drivers listed as high importance are perceived by enterprises as being the most critical to their business Driver Importance to enterprise Restraint Importance to enterprise Regulatory compliance Financial impact of lost sales/revenue SLA-based financial penalties Competitive market positioning Financial impact of productivity loss High High Medium- High Medium Medium-Low Difficulty in establishing business case for solutions Limited budget Difficulty coordinating plans across departments and functional areas Inherent discomfort with installing idle or underutilised backup facilities High High Medium Medium Difficulty justifying resource allocation for testing and continual updates of plan Medium 10

11 Agenda Uptake of cloud computing: The Reality Business Continuity and Disaster Recovery Solutions to Enterprises South African Cloud Computing Market Data Centre Uptake: Virtualised Environment Disaster Recovery Where is your Business? 11

12 Market Value In South Africa, the uptake of cloud computing is still in the development phase Adoption rates in South Africa are low Even though cloud dominates IT discussions Simplicity in implementing the technology and cost savings IaaS is showing steady growth Understanding of the product offering Visibly see the cost benefits on P&L with reduction in infrastructure spend SaaS is in development phase Niche players are building traction in the market PaaS is new to the market but is expected to rapidly increase over next 5 years Cloud Services Market: Market Cycle (South Africa), 2011 PaaS SaaS IaaS Time Development Growth Maturity Decline Source: Frost & Sullivan 12

13 Key driver in South Africa has been the evolution of the data centre environment A combination of the on-premises and virtualised data centre allows companies to retain its core services on-site and move non-critical offerings off-site 13

14 Agenda Uptake of cloud computing: The Reality Business Continuity and Disaster Recovery Solutions to Enterprises South African Cloud Computing Market Data Centre Uptake: Virtualised Environment Disaster Recovery Where is your Business? 14

15 Revenues (R Million) DC revenues are expected to grow at a CAGR of 9.6% to reach R4.0 billion by 2016, from R2.3 billion in 2010 South African data centre market revenue forecast A number of trends contribute to growth: 1) Outsourcing of data centre requirements 2) The SME sector which will increasingly adopt a variety of data centre services 3) Aging equipment that can no longer keep up with performance requirements 4) Insufficient power availability for new high-density servers Revenues: R2.3 billion 2016 Revenues: R4.0 billion Source: Frost & Sullivan, data centre operators interviews 15

16 Adoption Rate As traditional products mature, newer products are being introduced Data Centre Adoption Trends High Introduction Growth Maturity Decline WAN Web Hosting Managed servers DR LAN Hosted Enterprise Security Basic Hosting Hosted Managed Backup Virtual Server Remote Backup Cloud storage, virtual server and desktop, remote backup and hosted exchange are promising service segments as traditional product lines are maturing Low Cloud Virtual storage Desktop SaaS Source: Frost & Sullivan Bubble size represents revenue/subscriber size of service area 16

17 Virtualisation solutions and cloud-based services will drive data centre revenues in future Growth forecasts per product sector, CAGR Hosted Managed Back up Hosted Enterprise Security Web-Hosting Virtual server Virtual desktop SaaS Remote Backup Managed Servers LAN Disaster Recovery Cloud Storage Basic Hosting SaaS uptake will be driven by hosted exchange, CRM and UC Cloud storage is a small sub-product of cloud-based services 8% 13% 30% 23% 10% 8% 2% 8% 10% 5% 12% 5% Virtualisation solutions are a key technology trend as they offer significant efficiencies and cost savings to companies of all sizes As a result SaaS, virtual desktop and virtual server are expected to have the highest growth rates to 2016 The importance of core services to overall data centre revenues will decline by 2016, as these services also become more commoditised Source: Frost & Sullivan analysis 17

18 Virtualisation at the heart of the cloud business model Cost avoidance Application Mobility Ease of Implementation Expand capacity at minimal cost, by maximising the use of existing resources High availability, "always on" applications VM can be built in a matter of hours or even less Saves energy costs; and, by decreasing the overall footprint, avoids or defers build out of the data centre Easy to implement business continuity plans Frost & Sullivan expects virtualised offerings to overtake the uptake of managed services Source: Frost & Sullivan analysis 18

19 Agenda Uptake of cloud computing: The Reality Business Continuity and Disaster Recovery Solutions to Enterprises South African Cloud Computing Market Data Centre Uptake: Virtualised Environment Disaster Recovery Where is your Business? 19

20 ContinuitySA is the market leader in the disaster recovery sector Market expansion due to increase of data centre providers entering the sector, and customers are increasingly in need of such services Cloud offerings have changed the sector as many market players are planning to offer disaster recovery through backup-as-a-service and storage-as-a service HP 12% Disaster Recovery Market Share 2011 Other 20% BCX 14% Continuity SA 21% T- Systems 16% IBM 17% 20

21 The advent of cloud-based storage could hamper the continued growth of traditional disaster recovery services Market Stage Mature Most large and medium companies have dedicated IT budget for DR services Disaster Recovery Market Forecast CAGR 5% Revenues (R million) With decreasing costs of broadband, market opportunities for traditional disaster recovery services is likely to decrease whereas the role of cloud storage in this sector will grow 21

22 ContinuitySA complements its disaster recovery solutions with advisory services Products Product Bundles Solution Model Wide range of services Work area recovery seats, bandwidth services, virtualisation Advisory services deal with business continuity and other related services With all product and recovery coordination services Ensures that companies are able to coordinate full business recoveries effectively with the involvement of qualified business continuity management staff With network services including metro Ethernet, MPLS and wireless Rapid desktop deployment is offered as a value add Dedicated and shared disaster recovery using both virtual and dedicated platforms Several platforms are offered to cater for customer preferences Customers prefer blended solutions 3 tests per year are encouraged with no limitations for clients which have subscribed to dedicated areas RPO or RTO Clients determine if the backup package should be delivered on recovery point or time objective Infra-structure 3,500 work area recovery seats and 30,000 m 2 of recovery space Pricing Charged on an annuity basis Contract length typically 3 to 5 years 22

23 Traditionally, system integrators have offered DR and BC as part of their data centre service offering Products Solution Model End-to-end business continuity and resilience services A web portal allows customers to back up and recover information Provided from its data centres Both dedicated and shared disaster recovery solutions can be built Tests are dependent on customer requirements Products Solution Model End-to-end business continuity and resilience services Multiple models for bundling backup packages for disaster recovery E.g. storage, computer and system can be dedicated to a specific client Provided from its data centres Pricing Backup services are charged per Gb IBM International acquired Arsenal Digital Solutions in 2007, an ICT firm, through its business continuity team to enhance its backup package for disaster recovery services IBM South Africa leverages off Arsenal s DR expertise to meet end-user requirements Infra-structure One disaster recovery site 50km away from its Tier IV data centre 2 sites in Kwazulu-Natal 23

24 Agenda Uptake of cloud computing: The Reality Business Continuity and Disaster Recovery Solutions to Enterprises South African Cloud Computing Market Data Centre Uptake: Virtualised Environment Disaster Recovery Where is your Business? 24

25 Where is your Business on the Journey? Public Cloud Hybrid Cloud Private Cloud Automation Virtualisation Consolidation Source: Frost & Sullivan Analysis 25

26 Your Contact For Additional Information For additional information Chantel Lindeman Business Unit Leader ICT Africa Tel: Mobile: E mail: 26

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