To Cloud or not to Cloud

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1 Insight University To Cloud or not to Cloud Jacob van Kokswijk emeritus hoogleraar Virtualisatie

2 Insight University Jacob van Kokswijk IAF MoS MsC LLM PhD KPN Research, Overheden, NOS, Life wire, Edutel, Capgemini Fontys, U-Twente, Yonsei U, KAIST, Strathclyde U, KU Leuven

3 Virtueel en Reëel

4 Digital Identity Everything and everybody can be copied, manipulated, and abused years of identity change: Epicharmus in Greece 509 BC I am now not the same as I was

5 Virtual identity is a digital copy of your real identity

6 Every one has multiple digital identities, even you...

7 Every time your name is entered in a computer a new identity is generated. Your fourth ID,...sixth, tenth, and so on

8

9 Computers can t select human identities. If your name is already in the database, you have to choose a new name.

10 Me, myself and my identities Social and profile websites offer the possibility to connect your electronic ID to your other virtual identities

11

12 And today, We are all connected within six degrees of separation

13

14 Insight University Virtueel is 'schijnbaar aanwezig' en de tegenhanger van reëel. Virtualiseren is daarom het "schijnbaar aanwezig maken van een stoffelijke of niet stoffelijke zaak".

15 Insight University virtualisatie

16 Virtualisatie Definitie: (in de netwerkomgeving) Virtualisatie is een techniek voor het verbergen van fysieke karakteristieken van computerbronnen voor de manier waarop andere systemen, applicaties of eindgebruikers met deze bronnen communiceren.

17 Virtualisatie Cloud

18 Virtualisatie in 1900 ibm bt

19 What have we learned from the vision 50 years ago? 1. Predicting the future comes true 2. It s all about communication 3. The bank talks to the woman about money 4. There are real and virtual customers 5. There is always newer technology 6. Services are pulled 7. home stays difficult 8. Business enabling is important 9. Predicting is not exclusively to Gartner

20 Predicting the future comes true Pagers Answering machines Fax Interweb Digital transmission Document transmission Spurs serve side streets Anyone a cable modem International video calls Automatic call back Calling ID cards (SIM) Every home connected Online bank statements Online share prices Online mortgage calculators Online library Online governmental services Cable-wireless connection Working from home Cloud services at all

21 What did they NOT predicted Computer keyboard Mouse Touch screens Finger wiping Face recognition Nano technology Everyone a mobile phone Mobile phone as lifeline Trade in call minutes Trade in connections Spam, Adware, et cetera Behavioral targetting Cyber criminals Virtual stock manipulation Bonus for bad behavior Users want keep control Customers want less Social Media The limit of virtualization A global recession

22 Virtualisatie Cloud

23 Insight University AGENDA VOOR VANDAAG clientvirtualisatie, private of hybrid clouds, informatiemanagement, practice cases, SDD, security... Veel woorden om weinig

24 Insight University MIJN AGENDA VOOR VANDAAG De start, de inhoud, Cloud 4 Crowd, de ballast, de verantwoordelijkheden, de regels, de kloof, de toekomst. Weinig woorden om veel

25 Insight University

26 De Start Cloud

27

28 Innovatie + Correlatie + Migratie = Acceptatie

29

30 Tijdig Uitwijken

31 Cloud for the Crowd

32 Mobile Cloud

33 Mobile Crowd

34 Use the Crowd to fuse the Cloud Most of the intractable challenges we face today are complex. The more people we can involve looking at the issues from a range of perspectives, the more likely we are to find wise solutions. And the people who identify the solutions are more likely to implement them.

35 Insight University Cloudsourcing vs Crowdsourcing

36 Cloudsourcing vs Crowdsourcing Crowdsourcing is the process of creating something new of value by tapping into groups of people with desired characteristics (like using Twitter, Facebook, Linkedin etcetera) Cloudsourcing is the process of creating something new of value by tapping into the cloud and mashup apps with desired characteristics (like using multiple sources for Iphone app TREIN, wikipediavision, flickrvision, )

37 Mashup needs Cloudsourcing A mashup is a web page or application that uses and combines data, presentation or functionality from two or more sources to create new services. The term implies easy, fast integration, frequently using open APIs and data sources to produce enriched results that were not necessarily the original reason for producing the raw source data. Main characteristics are combination, aggregation and visualization. Mashup is important to make existing data more useful for both B and C users.

38 Why companies should Cloudsource? Gain hard-to-obtain experience without a lot of investment, e.g. Utilize your customers in developing new content and applications creates a sense of ownership of your product/service among your stakeholders. Cloudsourcing apps are new, sticky and engaging services in and of themselves

39 Crowd- en Cloud-sourcing applications can be subdivided into five categories: 1. Creation 2. Invention 3. Organization 4. Prediction 5. Education

40 Creation Create new applications that are owned and maintained by your clients Generate new content by soliciting the masses Mechanical Turk (divide a task into thousands of subtasks) Crowdspring (ask many designers to offer design suggestions)

41 Invention Source ideas and have the community rank them Whitehouse2.org (Suggest the US president s agenda) WePc.com (Asus and Intel community product development) Ideastorm (Dell community product development) Innocentive (Procter & Gamble community product development) My Starbucks Idea (Customer offering product ideas

42 Organization Create new apps by making users part of the app Digg, reddit, yahoo buzz (vote on articles/news) Stumbleupon (vote on articles sites)

43 Prediction Predict trends by inviting users to submit and vote on ideas Mediapredict.com (users bet on media trends, such a TV viewership, books that are likely to sell well) Rasmussen Markets (Predicts political outcome)

44 Education

45 Insight University Freaking Features 1

46 De ballast Cloud

47 0,1% beschikbaarheidsinfarct

48 Je weet nooit welke route geblokkeerd is

49

50 Ontzorgen is Nieuwe zorgen

51 Plug and Pray

52 De verantwoordelijkheden Cloud

53 Beperkende Regels

54 Elk nieuw medium leidt tot meer regels

55 Insight University Freaking Features 2

56

57 Nieuwe media bieden nieuwe uitdagingen

58 Mobilia Sequentur Personam

59 If you can't open it, You don't own it!

60

61 I thought how unpleasant it is to be locked out; and I thought how it is worse, perhaps, to be locked in.

62

63

64 Human liked to be killed by Human

65 Insight University Haalt deze Cloud 2020?

66 De kloof

67 Education The rise of digital death: from cyber wills to sharing itunes from beyond the grave

68 The Web is Dead

69 The Web is Dead

70 The Web is Dead

71 Future

72

73 Future Companies can meet their organizational goals by turning their customers into assets. This is achieved by developing applications with online social experiences that are rewarding to both parties Companies can identify the right opportunities and customize and implement cloud software solutions that meet their business needs.

74 The Sky is the Cloud's Limit

75 The Cloud is dead; long live the local Clouds!

76 Vragen? Prof. Dr. Ir. Jacob van Kokswijk Capgemini leerstoel 'Virtualisatie'

To Cloud or not to Cloud

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