1 Insight University To Cloud or not to Cloud Jacob van Kokswijk emeritus hoogleraar Virtualisatie
2 Digital Identity Everything and everybody can be copied, manipulated, and abused years of identity change: Epicharmus in Greece 509 BC I am now not the same as I was
3 Virtual identity is a digital copy of your real identity
4 Every one has multiple digital identities, even you...
5 Every time your name is entered in a computer a new identity is generated. Your fourth ID,...sixth, tenth, and so on
6 Anytime and anyplace the virtual agents in software are working for you, to help you with buying, booking, bargaining, bothering and so on.
7 Computers can t select human identities. If your name is already in the database, you have to choose a new name.
8 Me, myself and my identities Social and profile websites offer the possibility to connect your electronic ID to your other virtual identities
9 Me, myself and my identities With Plaxo, LinkedIn, and other social networks you can trace your virtual connections.
10 And today, We are all connected within six degrees of separation
12 Insight University Virtueel is 'schijnbaar aanwezig' en de tegenhanger van reëel. Virtualiseren is daarom het "schijnbaar aanwezig maken van een stoffelijke of niet stoffelijke zaak".
13 Virtualisatie Definitie: (in de netwerkomgeving) Virtualisatie is een techniek voor het verbergen van fysieke karakteristieken van computerbronnen voor de manier waarop andere systemen, applicaties of eindgebruikers met deze bronnen communiceren.
14 Virtualisatie Cloud
15 Virtualisatie in 1900 ibm bt
16 What have we learned from the vision 50 years ago? Predicting the future comes true It s all about communication The bank talks to the woman about money There are real and virtual customers There is always newer technology Services are pulled home stays difficult Business enabling is important Predicting is not exclusively to Gartner
17 Predicting the future comes true Pagers Answering machines Fax Interweb Digital transmission Document transmission Spurs serve side streets Anyone a cable modem International video calls Automatic call back Calling ID cards (SIM) Every home connected Online bank statements Online share prices Online mortgage calculators Online library Online governmental services Cable-wireless connection Working from home Cloud services at all
18 What did they NOT predicted Computer keyboard Mouse Touch screens Finger wiping Face recognition Nano technology Everyone a mobile phone Mobile phone as lifeline Trade in call minutes Trade in connections Spam, Adware, et cetera Behavioral targetting Cyber criminals Virtual stock manipulation Bonus for bad behavior Users want keep control Customers want less Social Media The limit of virtualization A global recession
19 Virtualisatie Cloud
20 Insight University AGENDA VOOR VANDAAG clientvirtualisatie, private of hybrid clouds, informatiemanagement, practice cases, SDD, security... Veel woorden om weinig
21 Insight University MIJN AGENDA VOOR VANDAAG De start, de inhoud, Cloud 4 Crowd, de ballast, de verantwoordelijkheden, de regels, de kloof, de toekomst. Weinig woorden om veel
22 De Start Cloud
23 Innovatie + Correlatie + Migratie = Acceptatie
24 Tijdig Uitwijken
25 Cloud for the Crowd
26 Mobile Crowd
27 Use the Crowd to fuse the Cloud Most of the intractable challenges we face today are complex. The more people we can involve looking at the issues from a range of perspectives, the more likely we are to find wise solutions. And the people who identify the solutions are more likely to implement them.
28 Cloudsourcing vs Crowdsourcing Crowdsourcing is the process of creating something new of value by tapping into groups of people with desired characteristics (like using Twitter, Facebook, Linkedin etcetera) Cloudsourcing is the process of creating something new of value by tapping into the cloud and mashup apps with desired characteristics (like using multiple sources for Iphone app TREIN, wikipediavision, flickrvision, )
29 Mashup needs Cloudsourcing A mashup is a web page or application that uses and combines data, presentation or functionality from two or more sources to create new services. The term implies easy, fast integration, frequently using open APIs and data sources to produce enriched results that were not necessarily the original reason for producing the raw source data. Main characteristics are combination, aggregation and visualization. Mashup is important to make existing data more useful for both B and C
30 Why companies should Cloudsource? Gain hard-to-obtain experience without a lot of investment, e.g. Utilize your customers in developing new content and applications creates a sense of ownership of your product/service among your stakeholders. Cloudsourcing apps are new, sticky and engaging services in and of themselves
31 Crowd- en Cloud-sourcing applications can be subdivided into five categories: 1. Creation 2. Invention 3. Organization 4. Prediction 5. Education
32 Creation Create new applications that are owned and maintained by your clients Generate new content by soliciting the masses Mechanical Turk (divide a task into thousands of subtasks) Crowdspring (ask many designers to offer design suggestions)
33 Invention Source ideas and have the community rank them Whitehouse2.org (Suggest the US president s agenda) WePc.com (Asus and Intel community product development) Ideastorm (Dell community product development) Innocentive (Procter & Gamble community product development) My Starbucks Idea (Customer offering product ideas
34 Organization Create new apps by making users part of the app Digg, reddit, yahoo buzz (vote on articles/news) Stumbleupon (vote on articles sites)
35 Prediction Predict trends by inviting users to submit and vote on ideas Mediapredict.com (users bet on media trends, such a TV viewership, books that are likely to sell well) Rasmussen Markets (Predicts political outcome)
37 De ballast Cloud
38 0,1% beschikbaarheidsinfarct
39 Je weet nooit welke route geblokkeerd is
40 Ontzorgen is Nieuwe zorgen
41 Plug and Pray
42 De verantwoordelijkheden Cloud
43 Elk nieuw medium leidt tot meer regels
44 Nieuwe media bieden nieuwe uitdagingen
45 If you can't open it, You don't own it!
46 I thought how unpleasant it is to be locked out; and I thought how it is worse, perhaps, to be locked in.
48 Human liked to be killed by Human
49 De kloof
50 Education The rise of digital death: from cyber wills to sharing itunes from beyond the grave
51 The Web is Dead
52 The Web is Dead
53 The Web is Dead
56 Future Companies can meet their organizational goals by turning their customers into assets. This is achieved by developing applications with online social experiences that are rewarding to both parties Companies can identify the right opportunities and customize and implement cloud software solutions that meet their business needs.
57 The Sky is the Cloud's Limit
58 The Cloud is dead; long live the local Clouds!
59 Vragen? Prof. Dr. Ir. Jacob van Kokswijk Capgemini leerstoel 'Virtualisatie'
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