CROSS MEDIA VISUAL ARTS ENTREPENEUR HARDWARE CODE SOUND GAMES HYBRID EXPERIENCE MOBILE THEORY COMMUNICATION MAPPING USABILIT Y DATA VISUALISATION

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1 GAMES HYBRID SOUND HARDWARE CODE MOBILE MAPPING ANIMATION DATA VISUALISATION ENTREPENEUR PAGINA

2 The HOT0 is Virtueel Platform's special e-culture* talent program. For third year in a row, this event is being held at the fantastic PICNIC festival. The HOT0 programme kills (at least) two birds with one stone: it brings together and highlights the crème de la crème of Dutch art academies, universities and universities of applied science in the fields of design, arts, theory, communication or development skills. We believe that these highly promising alumni, from all corners of the Netherlands, are the next generation of groundbreaking e-cultural practitioners. The HOT0 day also serves to connect this upcoming generation with more established organisations and institutions associated with the field of e-culture. In the afternoon seven e-cultural design challenges will be presented to the HOT0 by seven illustrious organisations to serve as case studies in seven pressure cooker workshops. Programme What will we be doing at the PICNIC festival? In the morning we kick off with a gathering of the entire HOT0 group, with talks by outstanding speakers from the PICNIC program. We will meet and mingle with several of our interesting guests during lunch. In the afternoon we will have seven parallel workshops that will investigate stimulating questions posed by Dutch cultural organisations from diverse backgrounds: NIMk, backed up by Culture Vortex, want to distribute their unique collection of media- video- and net art online and are looking for ways to do that sustainably. NLArchitects is looking for speculative scenarios for mixed public space events five years in the future. NRC & Nanette Hoogslag will join the HOT0 to explore the future of the newspaper illustration. Arts Holland / UitBuro are investigating smart ways to develop cultural profiles for foreigners visiting the Netherlands. The City of Eindhoven and Philips Design are looking for scenarios and applications for responsive public lighting systems SetUp Utrecht invites the HOT0 to outline a couple of ideal knowledge-sharing spaces of the near future, based on different combinations of parameters. Urban Park Laboratory wants to develop scenarios for augmented public park experiences. How to be hot Virtueel Platform asks all Dutch educational institutions with relevant e-cultural curricula to hand-pick their most promising 20 alumni. These are the HOT0, minus those who did not make the deadline, those who are out of the country, and those who did not make it through the second selection process we had to conduct because several institutions proposed too many of their alumni we have to be fair, of course. And what an exciting group it is! Many of them have wide and varied skills: applied, artistic, entrepreneurial, and theoretical. Some have already made a name for themselves with high-profile projects. Many of them have started their own thriving businesses. They all introduce themselves, their background and their skills in this booklet with handy tags, so you can easily find the person you are looking for. ENTREPENEUR DATA VISUALISATION ANIMATION MAPPING MOBILE CODE HARDWARE SOUND HYBRID GAMES We will present the ideas and proposals that result from the workshops to the PICNIC audience, after which we will go for a drink with the people who would really like to meet the HOT0. The day will end with a BANG! at the PICNIC party. Outcome Virtueel Platform hopes the HOT0 participants will together enrich the creative landscape in the Netherlands. We have high expectations of their fresh but informed perspectives on current techno-cultural developments. We look forward to the ideas and solutions that will result from the seven workshops and are certain that the cultural sector will truly benefit from the input of this group of bright young people who are from the only generation to be born, grow up and bloom in synch with the digital media ecology. * In the practice of Virtueel Platform, e-culture includes the fairly recent disciplines of interaction design, game design, media and electronic arts and social media communication as well as new digitally informed artefacts and processes from more traditional cultural disciplines such as architecture, film, performing arts, etc. GAMES HYBRID SOUND HARDWARE CODE MOBILE MAPPING ANIMATION DATA VISUALISATION ENTREPENEUR

3 Amsterdam-based Virtueel Platform is the sector institute for e-culture. We promote and strengthen the e- culture sector in the Netherlands and abroad. In the practice of Virtueel Platform, e-culture has at its heart the fairly recent disciplines of interaction design, game design, media and electronic arts, social media communication, and other forms of born-digital culture. It also includes practices from more traditional cultural disciplines such as architecture, film, performing arts, etc., which are deeply influenced by the adoption of digital techniques. Virtueel Platform seeks to track, document and enrich the cross-pollination between society and emerging new media practices. We provide support and advice to all organisations and businesses seeking to use e-culture as a creative spark for progress. We believe e-culture can make essential contributions to social and economic innovation. By informing, facilitating and organising activities that bring together people from different sectors, we hope to promote and inspire knowledge exchange. In particular we strive to stimulate the dialogue about new developments between e-culture makers and policymakers, as well as between cultural organisations themselves. After all, it s all about interconnectivity... Virtueel Platform is an independent foundation subsidised by the Dutch Ministry of Education, Culture and Sciences. Vir tueel Platfor m is also at: RSS feed_ Twitter_ Flickr_ Netvibes_ virtueelplatform#virtueel_platform Delicious_ Facebook_ virtueelplatform Picnic is also at: RSS feed_ feed/atom/5905 Twitter_ Flickr_ crossmediaweek FriendFeed_ Vimeo_ picnictvchannel LinkedIn_ gid= The PICNIC name represents everything it strives to be. It is a gathering of friends old and new, where everyone brings something to the table. People from diverse backgrounds come to exchange ideas and insights in an informal, social atmosphere. It is a chance to try new things and expose yourself to ideas beyond your area of expertise. Share, discuss, collaborate and leave with a new perspective on what is possible. PICNIC is about innovative ideas for business and society. It is an annual three-day festival that blurs the lines between creativity, science, technology and business to explore new solutions in the spirit of co-creation. Curious minds eager to exchange their knowledge, ideas and skills gather at PICNIC, making it the place to create the future together. The world around us is changing fast, but not all the changes are positive. We are facing the biggest natural, social and economic challenges our world has ever seen. PICNIC ' is ready to make a difference not just with words, but with actions! So roll up your sleeves and Redesign the World at PICNIC '. PICNIC takes place from 22 to 24 September at the Westergasfabriek in Amsterdam. Youtube_ virtueelplatform Facebook_ picnicfestival

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5 Jan van der Asdonk I develop innovative products that enrich your life with fascinating new experiences and challenge what you know. Jan van der Asdonk is a creative designer who adapts emerging new technologies into unique and fascinating designs. He works for the Ministerie van Nieuwe Dingen (Ministry of New Matter). The essence of their work is bringing technology to life. Their enthusiasm for technology is the primary element in all the designs they create, and the products they make testify to their passion. Their unique approach to conveying technological features includes some of the same methods magicians use to amaze their audiences. ENTREPENEUR Jan s graduation work Bioluminescence Design showcases all the creativity and design skills he has gathered over the years, formulated as one single, purposeful product. The product, called fludoc, uses genetically modified bioluminescent bacteria to visualize traces of the influenza virus in humans. The bacteria are specially modified to become sensitive to influenza: they stop emitting their continuous flow of bioluminescence upon infection, visualising the presence of influenza among humans within 15 minutes. HARDWARE Jan van der Asdonk received his Master of Science degree from the Department of Industrial Design at Eindhoven University of Technology. During his studies he was a creative writer for UNID, the magazine published by Lucid, the student association of the Department of Industrial Design at the university. HYBRID After a six-month inter national inter nship, Rosaline Barendregt received a Bachelor s degree in Communication and Multimedia Design from The Hague University of Applied Sciences. Rosaline Barendregt Usability is my middle name. I like to solve the maze that is called navigation. European Bridge Champion ;-) During her studies in communication and multimedia design Rosaline Barendregt placed the emphasis on communication. She completed a sixmonth internship in Lisbon, Portugal, which increased her understanding of the international differences in her area of expertise. Back in the Netherlands, Rosaline graduated on the subject of affiliate marketing. She was commissioned by New Fountain, one of the Netherlands top companies in Internet marketing, to make a usability design for the website Sieradentip.nl. This graduation project made her even more aware of the importance of social media. Rosaline decided to gain more knowledge and experience on this subject. Rosaline now works as a freelance usability advisor. She is a devoted bridge player and has been competing internationally for several years. Because of her global contacts in the bridge community, most of the ICT projects that she has worked on in the past were bridge-related. She has been the webmaster for highly prestigious international bridge events in several different countries. Rosaline s next step would be to become a project manager for a large international company that focuses on developing educational programs and websites for children

6 Inge van Beekum N ew and online media specialist with an interest in intellectual property rights. Inge van Beekums s Master thesis, Written Technology: The Hybridity of Software versus the Dual Nature of Intellectual Property Rights, considers the hybridity of software as a merger of culture and technology and the complex issues surrounding the legal protection of software. Inge reflected on the assumption of a dichotomy between culture and technology within intellectual property rights as represented by copyright and patent law. The research focuses on how a philosophical, ontological problem manifests itself in practical legal issues. Inge completed an internship at the Dutch Institute for Sound and Vision in Hilversum. She was involved in the Open Beelden (Open Images) project, which aimed to release part of the Institute s audiovisual collection under a Creative Commons license. Inge s research focused on the motives and constraints affecting (public) broadcasters when releasing media content under this license. Inge presented her results in a paper at GikII 2009, a two-day workshop on the intersections between law, technology and popular culture. Inspired by her internship and the GikII workshop, Inge is considering a Master s course in law and technology to gain a deeper understanding of the legal aspects of ICT and media. CODE Inge van Beekum received her Bachelor of Art degree in 2008, graduating from the Theatre, Film and Television Studies Department at Utrecht University. She continued her education with a Master of Art degree from the New Media and Digital Culture Department at Utrecht University. HYBRID After being educated as a multimedia designer, Bas van Bergen enrolled at the Netherlands Film and Television Academy in Amsterdam, where he started studying Interactive Media and V isual Effects. He decided to specialise in visual effects, because of the numerous ways in which they can enhance films. He completed an inter nship at Hectic Electric, where he worked on the films De Stor m and Foeksia de miniheks, as well as on several TV commercials. Bas van Bergen ANIMATION Combining all aspects of visual effects to create a stunning end result. Bas van Bergen recently graduated from the Dutch Film and Television Academy. Animation, compositing and 3D are some of the skills Bas combines in his work. His love for film shines through in everything he creates. To keep his work diverse he likes to shift between making films and TV commercials. In between his academic projects Bas also worked on a few side projects such as music videos and a film for a designer at the Amsterdam Fashion Week. For his graduation project, Bas worked on De Schaduw van Bonifatius (The Shadow of Boniface), a 15-minute film about a young monk who joins Bishop Boniface during his last journey to Frisia. They have to travel through a forest full of magical creatures and strange plants and trees. This film was entirely shot for green screen and features many visual effects. Bas took care of some of the conceptual art and pre-visualisation animation, and was also responsible for much of the 3D and compositing work. Daniëlle Kempen, Stef Holtz and Ruud Kouwenberg are another three HOT0 participants who worked on this film for their graduation assignments

7 12 Raoul de Boer Researching and manipulating the boundaries of human perception. Raoul De Boer is a usability analyst at Electronic Arts, one of the world s largest video game publishers, that is based in Amsterdam. He is researching the boundaries of human perception and web application interfaces so that the mind can relate and respond better to the virtual world. His specialities include Customer Relationship Management (CRM), branding and identity, online marketing, communication, usability, Flash, HTML and Photoshop. He is also interested in understanding the progress of the online experience. Raoul is currently working in the CRM team of EA Benelux. He assists with online campaigns, web and store front managing, graphic art and usability analysis. While completing his Bachelor s degree in Communication and Multimedia Design, Raoul s final thesis involved examining how to optimise the content usability of electronicarts.nl. His thesis was awarded a high score by both the school and the company. His plan included ideas on how to increase the number of unique visitors to the website and increase their daily online activity. As far as his future plans are concerned, Raoul hopes to land a job that allows him to develop his abilitites: a CRM team or other web-related work that spark his interest. His plans include further research-based study in this field. Raoul De Boer has a Bachelor s degree in Communication and Multimedia Design from The Hague University. He builds Flashrelated webservices with AS 2.0 and AS 3.0. Nicola Bozzi studied Arts and Film at Accademia di Belle Arti di Brera in Milan, where he achieved both a Bachelor s and his first Master s degree. He recently graduated from Amsterdam University with a Master s degree in New Media. HYBRID Nicola Bozzi Web editor and freelance writer interested in s ubcult ures, urbanism, and global imaginaries. Nicola Bozzi s thesis, From Metaphysics to Metadata, deals with the use of commercial and cultural symbols, drawn from a global imaginary, in the creation of identities in urban environments. It is a theoretical investigation of the dynamics regulating space and people, in which both are treated as information. Such metadata affects students and young professionals who imagine and project their identities each day in the layered environments within which they interact as well as urban policies and racial profiling, thus becoming a broader phenomenon than youth consumerism. After working as a web designer, Nicola abandoned graphics in favour of writing and started contributing contemporary art and film reviews to Italian websites and magazines such as Zero, Exibart and Hideout. In 2008 he was part of the Checkin Architecture editorial staff, a cultural research project about European cities, culture, and the low-cost generation. He is currently working for Ymag.it, an architecture website partnering with the Italian Pavilion at the Venice Architecture Biennale. Nicola plans to continue working as a web-editor and writer, while pursuing a Ph.D. in media and culture. MAPPING HYBRID

8 14 Patrick Davelaar Sound and graphics designer, cofounder of #hekje. Patrick Davelaar is a communication and multimedia designer. During his studies his interest grew to include sound in addition to image. Patrick mainly worked on graphic and motion design at buro302, a student company that creates Internet and multimedia projects. He has also worked on the online co-creation tool Yoemi, an application that makes it easier for creatives to work together on projects online. Patrick started the creative company #hekje with Jeroen Wielheesen and Henk van der Velden. #hekje mainly focuses on video communication, motion graphices and (3D)animation as tools to convey their clients messages. #hekje also organises workshops on video and video editing and has published volgens #hekje (according to #hekje), a book explaining the basics of audio, video and video communication. Patrick is dedicated to #hekje and wants to build up a successful, creative company that has a unique look and feel to it. According to Patrick, #hekje allows him to further develop himself and work on inspiring projects. ENTREPENEUR Patrick Davelaar studied Communication and Multimedia Design at the HAN University of Applied Sciences in Ar nhem. He did his graduation project at the Dollypop Foundation where he primarily worked on the online co-creation tool Yoemi. His specialities include Sony Vegas, Ableton Live, usability, graphic design, audio, and concepting. SOUND Merlijn van Eijk started off studying Interior Architecture but eventually graduated from the Interaction Design Department at AKV St. Joost in Breda. He completed his inter nship at LUST, where he worked on a data visualisation for Stroom, a centre for art and architecture in The Hague. Merlijn van Eijk I combine physical and virtual spaces using animations, beamers and 3D objects. Media artist Merlijn van Eijk creates spatial and visual installations, combining 3D objects and digital media in spatial setups to add an additional dimension to the space or surroundings. Merlijn investigates the overlaps between physical and virtual spaces. He does this by placing a virtual layer over the real, physical setup. In his work, illusions are created to manipulate the perception of reality. ANIMATION For his graduation project Sub/ Objective Shadows Merlijn made a spatial setup of five cubes that were suspended a few metres above the ground in front of a wall. He lit the cubes with a beamer and used another beamer to animate their shadows on the wall. The context of Sub/Objective Shadows is a zone between real and virtual spaces. As a director of this space Merlijn manipulates everyday phenomena such as shadows by adding a virtual layer onto reality. This work also has an investigative function, namely demonstrating the differences and similarities between virtual and physical spaces. On the one hand it shows how makeable the physical aspect is, and on the other hand, the ease with which people accept it. MAPPING

9 16 Carlos García Moreno-Torres twitter.com/carlosgmt Producer. Communication. Innovation. Ideas. Information. Writer. People. Photography. Madrid, Amsterdam, Europe, Earth. Internet. Global Village. ENTREPENEUR Carlos García Moreno-Torres graduated from the Universidad Europea de Madrid in 20. He is currently working for the Institute of Network Cultures and at the MediaLAB, Amsterdam. At the latter he works on his collaborative graduation assignment, the U-Turm Project, an interactive urban projection for the European Capital of Culture Ruhr.20. Developing a tangible product for a professional stage was an important milestone, and it enabled Carlos to further improve his skills as an all-round producer capable of motivating, developing, presenting and promoting ideas. Because of its focus on the latest social and technological realities and innovations, the MediaLAB is the perfect place for Carlos to launch his career as a producer in a city such as Amsterdam with a large and healthy creative industry. He expects to continue developing his career in the creative-media-communications industry as a producer, and is on the lookout for challenging and interesting opportunities. Carlos García Moreno-Torres graduated as a Technical Engineer in Telecommunications, with a focus on sound and image, from the Universidad Europea de Madrid in 20. He is now one course away from graduating in Audiovisual Communication. Carlos is currently an Interactive Media Erasmus Student at the MediaLAB, part of the Hogeschool van Amsterdam, University of Applied Sciences. Brian Garret obtained his Master s degree from the Faculty of Industrial Design at the Eindhoven University of Technology. In 2006 he worked as a designer in Singapore for six months as part of an inter nship. His graduation project, presented in 2009, was about Custom 3D-printed street headphones. Brian Garret A 3D-minded, cross-media product designer who reinvented customisation. Industrial designer Brian Garret is currently working for Freedom Of Creation, one of the world s leading design agencies in 3D printed designs. Freedom Of Creation is an Amsterdam-based pioneering design and research company specialising in designing and commercialising 3D printed products. He also works part-time at Smaac, a below-the-line marketing agency that collaborates with the Faculty of Industrial Design at Eindhoven Technical University. In his spare time, he works as a freelance designer and is also active as a VJ. DATA VISUALISATION ENTREPENEUR Brian Garret explored the potential of mass-customisation in his graduation thesis User Customization through Rapid Manufacturing. The outcome is a series of customisable headphone designs. These headphones are manufactured using state-of-theart rapid manufacturing technologies, which allows each headphone to be personalised with 3D images reflecting the customer s musical taste, transforming digital behaviour into rich, tangible products. Brian wants to investigate the commercial possibilities of the 3D printed headphones with Freedom Of Creation in the not-too-distant future

10 18 SEP GERRITSEN Dreamer and cross media storyteller who tries to inspire people and create a dialogue. Since he started his studies in advertising, Sep Gerritsen has seen the role of the advertiser change into that of creative moderator to keep abreast of the ongoing evolution of people s understanding of products and media. His task is to create a context for communication between producers and people, engaging their interest with stories that are non-linear and cross medial, so that the viewers can construct their own associative meanings. Whether working on a campaign for the IFFR, a game or an interactive installation, Sep likes to create media landscapes with a social and theatrical edge that the viewer can relate to. He likes to work in interdisciplinary teams where there is an exchange of ideas, as exemplified by his most recent collaborative work, Times Square to Art Square or TS2AS. This is described as a complex project with a simple goal: to turn all the advertising on Times Square into art. Sep has been active as a volunteer for the STRP Festival in Eindhoven and as a co-organiser for Nieuwe Garde in Rotterdam. Some of his work experience includes being a co-initiator for Momma's Movie Munches at the Willem de Kooning Academy, a Twitter reporter for Muse, in Amsterdam, and a media and graphic designer for the Dutch publisher Thieme Meulenhoff. Sep Gerritsen studied Media and Graphic Design at the Graphic Lyceum in Utrecht, after which he started his Minor in Art Media and Design in Advertising at the W illem de Kooning Academy in Rotterdam, specialising in cross media. Eleanor started her education at the Art Academy CABK in Zwolle, where she specialised in Mixed Media. To further explore the borders of new media within the field of art, science and technology, she enrolled at the Frank Mohr Institute, Groningen, where she graduated from the Research Master programme Interactive Media and Environments. Eleanor Kathleen Grootoonk A passionate h uman being, who loves working within the field of interactive media and video production. Researching artist Eleanor Kathleen Grootoonk is especially interested in moving images, developed through photography, video, 3D and everything that is happening in between. She makes short movies and integrates these moving images in cross-media design, theatre or interactive media projects. Her final graduation assignment, the video installation Creating Roses Once More, is about an artist who searches for beauty by trying to create roses in a playful way. The films consist of photographs made using pixilation techniques. She built her own software and tools so that she could capture the images in the film in an interactive and controlled way. In collaboration with Sonja- Venessa Schmitz, she created a temporary project for the Westergasfabriek Park in Amsterdam (summer 2009). The project highlights the ecological issues of art in the public space. Eleanor hopes to continue working as a researching artist, and collecting intriguing objects and ideas to implement in new video productions for theatre, art exhibitions or Internet applications. She would like to work internationally with different people on various projects so that she can gain and share knowledge about the fast-changing world GAMES

11 John Haltiwanger Outsider intellectual, code dreamer, rhyme slayer, freedom fighter, typesetter, word weaver, rebel leader. John Haltiwanger specialises in next-generation software conceptualisation, creative non-fiction writing, generative typesetting, free software, freestyle rapping, and exploratory theorisation. To date, John s work has been heavily conceptual. One example of this is the-as-yet-unimplemented web space of 5ab5traction5, a realm where users experiment with collaboration in an anti-nomic writing space, completely devoid of user names. Contributions requiring attribution or payment are tracked automatically on the backend. The project itself interrogates the boundaries of text within the computer: new words are invented to embody concepts, relations, and contingencies arising within the space, for instance, interactive punctuation marks. More immediate future projects involve the development of a publication platform to enable a postjournal for academic writing. This incorporates John s work in generative typesetting, utilising a simple pre-format that can subsequently be converted into a range of output formats, including HTML and PDFs, using TeX. Continuing in this vein, John will co-organise a conference on ebooks with the Institute of Network Cultures in Amsterdam. Further down the road, John envisions a platform for digital distribution that uses social, rather than legal, organisation to engender economic exchanges between artists and their audience. John Haliwanger received his Master s degree in New HYBRID Media from the University of Amsterdam, where he is currently co-teaching the New Media Practicum course. His Master thesis proposes a process-oriented perspective to studying software. Gordon Hatusupy began his education in the field of design at the Graphic Lyceum Eindhoven, graduating in Infor mation Technology, New Media and Graphic Design. He continued his studies at Zuyd University in Maastricht, obtaining a Bachelor s degree in Communication and Multimedia Design in 20. Gordon Hatusupy DATA VISUALISATION Clarifying complex information through graphic design and visualisation. Gordon Hatusupy is a freelance designer who works for various clients and has a proclivity for Italian food and coffee. He is pretty busy as it is, but Gordon hopes to acquire more infographic assignments, both for printed media and animation. He wants to continue learning as a designer, digging deeper into techniques such as programming and 3D design. National Geographic and Discovery are among his targeted clients. For his graduation project, Gordon decided to take his interest in infographics to the next level and teamed up with his fellow student Martijn Kersten. Combining Gordon s graphic skills with Martijn s knowledge about animation, they created a project that received national media attention. Their initial research lead them to research infographics in relation to government and politics. Gordon and Martijn decided to visualise the fall of the Dutch cabinet Balkenende IV in early 20. The animation explains some of the history and political struggles that led up to the crisis CODE

12 2 2 Rob Hebing Creating futuristic, interactive installations which merge design, art and technology. Rob Hebing is currently working as a freelance artist and designer, he researches ways of integrating technology into art. His specialities are interaction design and interactive installations. His graduation project, titled Bench, was a bench that can adapt to the person sitting on it. This piece of high-tech furniture is just over 3 metres long and can vary in its height, size and shape. Rob tries to explore ways in which to integrate technology into almost anything, but is mostly interested in the mergence of technology and art. He is especially interested in combining abstract artistic potential with the exact field of technological actuality. In his opinion, the end result is not only a work of art or of technical innovation, but also a coherent design. Rob s longterm goal is to continue growing as an artist, designer and engineer. With substantial experience in art and technology, he now plans to focus on developing his skills as a designer. HARDWARE Rob Hebing graduated with a Bachelor of Arts degree from AKV St.Joost, in Breda. Besides Bench, his other projects include Artmachine, a machine that creates paintings according to input generated by people who don t k now how to paint; and PULL, an interactive installation generating random images when people pull a lever. HYBRID Niek Heegen graduated from the Communication and Multimedia Design Department at the NHL University of Applied Sciences in Leeuwarden. Niek Heegen niek-heegen/5/842/b33 Versatile cross media professional with a thirst for innovation and very passionate about filmmaking and motion graphics. Multimedia designer Niek Heegen is an assistant teacher at the NHL University of Applied Sciences in Leeuwarden, where he was asked to reinforce their cross media course. Niek was also the executive producer at Mjuks, a cross medial platform designed for and developed by junior communication and multimedia students. During his internship at the media production company CCCP, which specialises in TV shows, corporate movies and advertising campaigns, he graphically designed and produced motion graphics for an MTV show called Emergency Earth, Planet Meltdown. For his graduation project Niek researched the field of alternate reality games. In collaboration with a group of fellow students he produced one such game, which turned out to be a thrilling interactive film incorporating various types of new media. Niek likes to work as a director in a multidisciplinary team where new ideas are conceived and developed. He believes that breaking boundaries through the use of new media to deliberately stir up real-life offers the possibility of expanding media and media applications beyond the traditional scope. Because it is essential to creating new concepts, sharing this new knowledge satisfies him immensely. This is also the reason why he would like to continue working as an educator in multimedia

13 2 4 KASPER VAN HOEK Musician and instrument builder aware of the pataphysical nature of the world. During his studies, Kasper van Hoek focused on building his own string instruments with integrated hardware controllers, which send commands to a computer that manipulates the string sounds. He searched for practical components for the instruments, made pick-up coils, worked with prototyping boards and made use of Max/MSP and Pd software. His graduation project was a pataphysical investigation into the construction of an instrument. Kasper records, manipulates and releases his own soundworks. Equally important to him are his live performances in which he plays his self-made electroacoustic string instruments. Side projects include playing music for theatre companies and dance performances, and recording music for documentaries and films. Kasper intends to continue building instruments, both for himself and for others. He prefers to build instruments that he believes people need rather than what they think they want. Kasper works with the principles of the instrument itself, and not with the generally accepted notions of what contemporary instruments should look and sound like. He will soon start hand-cutting vinyl records on old lathe cutters for his record label. HARDWARE Kasper van Hoek received his Bachelor s degree in Fine Arts from Hanze University Groningen, University of Applied Sciences, and then graduated from the Master s programme Interactive Media and Environments at the Frank Mohr Institute in Groningen. SOUND Stef Holtz graduated from the Dutch Film and Television Academy in Amsterdam with a speciality in visual effects. SOUND stef holtz ANIMATION Creating visually stunning mood films and commercials with a unique graphic style. Visual effects artist Stef Holtz worked for PostPanic, which makes unique projects for the international advertising, retail, broadcasting and music industries. This company's visual style was born from a shared passion for live action, motion graphics, visual effects and 2D and 3D animation. PostPanic s ideal is to push each medium in a direction that surprises and challenges the viewer. Stef s personal interests include directing shorter (mood) films or commercials each having a unique style, combined with computer graphics. For his graduation project, Stef worked on De Schaduw van Bonifatius (The Shadow of Boniface), a 15-minute film about a young monk who joins Bishop Boniface during his last journey to Frisia. They have to travel through a forest full of magical creatures and strange plants and trees. This film was entirely shot for green screen and features many visual effects. Stef worked on the concept and character art for the film. In the pre-production phase of the film he communicated the kind of style the team wanted to the relevant department. In the post-production phase he composited several shots and created an animated 3D character for the film. He also took care of the film's opening and end titles. Bas van Bergen, Daniëlle Kempen and Ruud Kouwenberg are another three HOT0 participants who worked on this film for their graduation assignments

14 26 Danny Hoogendoorn n.nl n.nl A UI/UX designer who creates attractive and accessible user interfaces to provide the best possible user experience. User interface and user experience designer Danny Hoogendoorn graduated from The Hague University of Applied Sciences. He has been employed by the software and consultancy agency TAG since He started as a graphic designer and web developer, but became a user interface designer and usability expert at the company in early 20. As such he was responsible for a positive user experience, re-designed the front and backend of TAG s GRC software, conducted usability tests and created a guide for the implementation of a new software development method within the organisation. With experience in web, graphic, interaction and user experience design, Danny maintains a healthy balance between functionality and visual impact in all his work. I believe each piece of design can be a work of art. Each day I encounter websites or web-based software that I think can be modified to produce a positive change in the overall experience. In the future, I want to simplify digital communication by removing many of the barriers that currently exist and create a positive user experience for all my projects. Danny Hoogendoor n recently received his Bachelor s degree in Communication and Multimedia Design from The Hague University of Applied Sciences. His graduation project included user experience design of web-based GRC software. Rian van den Hurk obtained her Bachelor s degree in Communication and Multimedia Design at the Avans Hogeschool, University of Applied Sciences, in Breda, specialising in Infor mation and Interaction Design. Rian was an inter n at Philips CareServant, where she worked on recommendations for a new and improved CareServant inter face. Rian van den Hurk Trying to make complex information understandable. For her graduation project in communication and multimedia design, Rian van den Hurk teamed up with classmate Anouk Schepers to make an audiovisual document about the digitisation of cultural heritage in the Netherlands. After completing the documentary Rian and Anouk developed a communication strategy for Het Geheugen van Nederland, a national programme where (cultural) heritage institutions in the Netherlands can publish their digitised heritage. This strategy covers the challenges that Het Geheugen van Nederland will face in the summer of 2011 and describes how the communication with the different target groups needs to be conducted. The strategy will be implemented in early Being a true communication and multimedia designer, Rian never intended to focus just on one aspect of the craft. Looking back she realises that although she has travelled many different routes in her work, she has always had two main interests, namely usability and information design. She wants to explore complex substances and translate them into a comprehensible whole. Rian hopes to find a job where she can develop herself further. DATA VISUALISATION

15 2 8 SIEBE JANSSEN I produce 3D and 2D animation, audio design, print and graphics for the Internet, television and print. ANIMATION Communication and multimedia designer Siebe Janssen co-runs the 3D animation and motion graphics studio Mookx, in Amsterdam, with his partner Erwin Bijlsma. They produce 3D and 2D animation, audio design and graphics for the Internet, television and print. Siebe specialises in producing 3D and 2D animation from concept to finished product, including audio design and post-production in a wide range of different and surprising styles. He works as a freelancer and also collaborates with companies such as Nuformer, Godmother Films and Bad- Cat Productions. Siebe is also passionate about snowboarding, nature and Amsterdam. Siebe s graduation project at the NHL University of Applied Sciences in Leeuwarden was a 3D animated short production in which he explains the process of making a short animated 3D film from start to finish. His past work experience includes scene assembly and fixes at Motek Entertainment on De Sprookjesboom, and being an allround 3D Monk at Mediamonks. His work at Mookx has included projects for Google, Youtube, Toshiba and the Free Record Shop. His plans include making lots of high-quality animated productions for commercial and noncommercial projects. Siebe graduated in Communication and Multimedia Design from the NHL University of Applied Sciences, in Leeuwarden. He completed his inter nship at Mediamonks. SOUND Coen de Jong graduated from the Communication & Multimedia Design Department at the NHL University of Applied Sciences in Leeuwarden, with a focus on Experience Design. He completed his inter nship at Woedend!, an Inter net company delivering highquality products for the web. Coen s work for the web development department included programming and marking up websites, backend, and web applications in HTML, CSS, PHP and MySQL. Coen de Jong Finding the roots of problems, solving them with multimedia technology and making people smile along the way. Coen de Jong holds a Bachelor s degree in Communication & Multimedia Design from the NHL University of Applied Sciences. He has several years of experience in the design industry and is proficient in programming in PHP and MySQL. He founded his own company, Shift Happens, in 2009, which specialises in interactive web applications using modern web techniques such as PHP, MySQL, Ajax, JavaScript and HTML5/CSS3. He is also a volunteer at FON, the initiative that wants to create a free wireless world for everyone. For his graduation assignment, Coen is currently working as a project manager for The Unity Express. The Unity Express project is organising a journey across as many as 24 European countries in a private train with room for 400 passengers for a period of four weeks in the summer of Their aim is to create unity and understanding among European citizens and to make the experiences and memories of the passengers as impressive as possible with the help of multimedia. ENTREPENEUR CODE

16 Esther Jong Creating surprising and useful insights by (re)organising data. During her studies at the Willem de Kooning Academy, graphic designer Esther Jong started playing around with data on the Internet, creating new structures in existing data to find out if this would change its meaning, or make the data more useful. Trying to make data surprising and useful has always been one of the main aspects of her work. Her DATA VISUALISATION research resulted in her graduation project Piclapping. Piclapping questions the linear approach to searching on the Internet. This resulted in an alternative search engine, which connects stories, people and events to each other. Placing one image over another one creates an overlap, which symbolises the similarity between two search areas. Based on this overlap, search results are generated and start flowing out of it. With these search results, new overlaps can be created to increase or decrease the scope of the search area. From Esther s point of view, thinking and MAPPING designing based on relationships and contexts is inevitable. Esther would like to continue her research in the field of digital media and continue developing smart, inventive, revolutionary, but simple and useful new media concepts. Esther Jong developed a special interest in digital media and infor mation design during her studies at the W illem de Kooning Academy in Rotterdam, where she graduated as a Graphic Designer in 20. Hideki Kanno received his Bachelor of Fine Art degree from the Musashino Art University in Tokyo, Japan. He continued his education at the Frank Mohr Institute in Groningen, following the Master Fine Arts course Interactive Media and Environment. SOUND Hideki Kanno Artist Hideki Kanno graduated from the Frank Mohr Institute with a work entitled the LuckyMold Project. Lucky Mold is an experimental art project revolving around creating a special mold that contains the gene for good fortune. If we regard luck as a survival strategy, then could this gene be passed on to successive generations? Hideki constructed a bacteria feeding-machine to explore this theory. The answer to his question will follow after further experiments. HARDWARE Hideki is currently attending the ArtScience Master course at the Royal Conservatory in The Hague, where he hopes to continue his research and develop his art. Hideki s work has been exhibited in numerous solo and group exhibitions in Japan, the Netherlands and elsewhere. Furthermore, he was invited to participate in a number of artistin-residency programmes and has been awarded several grants. HYBRID

17 32 Daniëlle Kempen A nimating virtual creat ures as if they actually live and accompany us in our daily life is the most extraordinary kick there is. ANIMATION Daniëlle Kempen graduated from the Dutch Film and Television Academy. She has a passion for character animation and is currently self-employed. Her software skills include Maya, 3DsMax, Adobe CS3, Fusion, RealFlow, Match Mover, 3D Equalizer, Blender, Shake, XSI, Nuke and Final Cut. Proficient in time and project management, she hopes to gain experience in different countries and improve her skills as a character animator. For her graduation project, Daniëlle worked on De Schaduw van Bonifatius(The Shadow of Boniface), a 15-minute film about a young monk who joins Bishop Boniface on his last journey to Frisia. They have to travel through a forest full of magical creatures and strange plants and trees. This film was entirely shot for green screen and features many visual effects. Danielle s tasks included tracking, rotoscoping, and rendering. Although she really enjoyed doing the compositing for the film, she prefers working on animations, especially character animation. Bas van Bergen, Stef Holtz and Ruud Kouwenberg are another three HOT0 participants who worked on this film for their graduation assignments. Daniëlle Kempen studied Multimedia Design at the Graphic Lyceum Utrecht, and then obtained her Bachelor s degree in V i- sual Effects at the Dutch Film and Television Academy in Amsterdam. She has worked as an inter n at Glassworks and at Lemonade Animation where she discovered her passion for character animation and developed her skills in that area. GAMES Martijn Kersten graduated from the Communication and Multimedia Design Department at the Zuyd University in Maastricht. He completed an inter nship at Stor m Scott Creative Media Agency and worked as a freelancer at Twin Studio. Martijn Kersten ANIMATION My work revolves around motion media. If it requires a great idea and storytelling flair, then let us do it. DATA VISUALISATION Martijn Kersten is a designer with a keen interest in motion design and infographics. He is the owner of Twelve O Clock Motion Media, a media production studio. Twelve O Clock s projects span a wide range of media, from commercials, animated information graphics, motion design, animation, visual effects, to filming and post-production. They work in every form of digital media. If a job requires a great idea and a flair for storytelling, Twelve O Clock is the company to contact. For his graduation project, Martijn decided to take his interest in infographics to the next level and teamed up with his fellow student Gordon Hatusupy. Combining Gordon s graphic skills with Martijn s knowledge about animation, they created a project that received national media attention. Their initial research led them to research infographics in relation to government and politics. Martijn and Gordon decided to visualise the fall of the Dutch cabinet Balkenende IV in early 20. The animation explains some of the history and political struggles that led up to the crisis. Martijn s future plans include being more active in the field of infographics, and expanding his motion design skills and applying these in an ambitious post-production team

18 3 4 WOUTER KLOOTWIJK Fresh online marketing strategist. Always curious and aiming to reach the top. After his graduation, Wouter Klootwijk joined OKTOBER where he works as an online marketer. OKTOBER is a full service advertising agency based in Amsterdam. They realise their client s goals with powerful and creative ideas. Strategy, concept and technique are the cornerstones on which they build these ideas. Wouter helps OKTOBER s clients with their online marketing issues. He foresees a great future for performance-based affiliate marketing, mobile Internet, and locationbased services such as Foursquare and Gowalla. For his graduation project Wouter wrote a strategic online marketing plan for Photo4id. com, an international online service that makes official passport photos. This is also one of his ongoing side projects at OKTOBER. What Wouter likes most about his profession is that he has to keep up with new trends and opportunities. As he says, There s never a dull moment. He has to remain curious to keep up with the rest of the marketing and advertising world. His goal is to lead the online conversation as a conversation manager at a major international brand in the future. Wouter would also like to work on some cool new media concepts. MOBILE Wouter Klootwijk received his Bachelor s degree in Communication and Multimedia Design from The Hague University of Applied Sciences. He also attended a Minor in Communication Science at VU University, in Amsterdam. Ruud Kouwenberg studied Multimedia Design at the Graphic Lyceum in Eindhoven. During this time he completed an inter nship at APS Advertising and the media department of PSV Eindhoven. He graduated in Interactive Media and V isual Effects at the Dutch Film And Television Academy, Amsterdam, in June 20. Ruud Kouwenberg Visual effects artist. Ruud Kouwenberg is a visual effects artist. He runs his own independent business, Rupix, which provides a growing network of professional filmmakers with comprehensive video effects enhancement. He specialises in composition but also enjoys working with 3D modelling, 2D and 3D animation and stop motion. ANIMATION For his graduation project, Ruud worked on De Schaduw van Bonifatius (The Shadow of Boniface), a 15-minute film about a young monk who joins Bishop Boniface during his last journey to Frisia. They have to travel through a forest full of magical creatures and strange plants and trees. This film was entirely shot for green screen and features many visual effects. Bas van Bergen, Stef Holtz and Daniëlle Kempen are another three HOT0 participants who worked on this film for their graduation assignments. Projects Ruud has worked on through his company Rupix include music videos for De Jeugd van Tegenwoordig and Fedde Le Grand. His first major project, Ilja Visser, was screened at the opening of Amsterdam Fashion Week He is currently working as a freelancer at Filmmore on De Sint, Dick Maas new feature film, and several other short films. ENTREPENEUR

19 3 6 Gerben Kuipers A n interaction designer with a variety of skills and a passion for frontend development. Gerben Kuipers is currently employed by Uphill Battle, a book promotion company based in Utrecht. They publish the Boekenkrant, a newspaper that promotes books and literature in Belgium and the Netherlands. Gerben s work involves all-round multimedia development, with a focus on Uphill Battle s website and video production, and he is also responsible for other types of media production within the company. He has also worked on a variety of freelance jobs. During his studies Gerben participated in the Mjuks Goes Europe project with eight other students. This cross media project revolved around interactive, location-based television. The group travelled to Sweden for two weeks and posted movies about local culture, cities and nightlife on a website. Visitors to the site could vote for the group s next destination and send them off to film other items elsewhere in the country. Gerben has his sights set on starting his own business. CODE HARDWARE Gerben Kuipers studied Communication and Multimedia Design at the NHL University of Applied Sciences in Leeuwarden. He received his Bachelor s degree in 20. Gerben completed his inter nship at Bright, where he worked on the 2.0 version of their website. For his graduation project Gerben developed a new website for Twones music bookmarking toolbar. HYBRID After completing the Bachelor s programme Béta- Gamma at the University of Amsterdam, Philip Man continued his studies by following the Master s programme in New Media at the same university. PHILIP MAN Conceptualising new ways of communication using new media by focusing more on anthropology than technology. MOBILE Philip Man is a new media researcher who wants to incorporate knowledge from a variety of different fields in his research. His beta background means he has a solid foundation for further interdisciplinary research. He realised that new media developments could be conceptualised more in terms of anthropology than of technology. Philip focuses on future developments in new media and is particularly interested in new media that introduces new ways of communication, which often requires and generates new kinds of data. This was the focus of his first project. Using surveillance as the main theme, he explored how marketers cunningly extract useful behavioural data from consumers in the digital realm. Philip s work experience also includes the Mobile Tagging project at the MediaLAB Amsterdam, a project commissioned by Sparked and the employment agency Randstad. This project was organised around the development of an offline QR-campaign linked to the Internet, that creates a direct link between physical and virtual space. In this campaign the audience uses their smartphones to interact with physical space. Philip s ambition is to offer people new ways of communication, not by solely looking at the digital aspect, because he thinks that the strength of tomorrow s communication lies in the way it connects the virtual with the physical. Xander Stolwijk is another HOT0 participant who worked on the Mobile Tagging project. ENTREPENEUR

20 3 8 Erik van Mastrigt N ew media student interested in mobile technologies and innovation. MOBILE Erik van Mastigt started working at the MKB-Nederland, the Royal Dutch association for small and medium enterprises, on a new media strategy plan and on the implementation of new media and social networking in their business model. MKB-Nederland is the largest entrepreneurs association in the Netherlands that aims to stimulate the entrepreneurial environment. Among Erik s many interests are new media, Apple, mobile devices, photography, video editing, web development, politics and last but by no means least, soccer. Erik completed his graduation project at the MediaLAB. As part of an interdisciplinary team, he helped create the first augmented reality art exhibition in Dutch public space for the Stedelijk Museum Amsterdam. The project illustrates that the social aspect of interaction is as important as the digital component. This travelling exhibition, which uses the Layar Reality Browser, available for iphone and Android smartphones, is part of the museum s ARtours programme. Erik van Mastigt will soon receive his Bachelor s degree in New Media and Digital Culture from Amsterdam University. He intends to follow the Master programme in New Media at the same university. Elbert Niezer first graduated as a Graphic Designer from the Graphic Lyceum Amsterdam. He wanted to specialise in interaction design and decided to continue his studies at the Interactive Media Department at the Hogeschool van Amsterdam, University of Applied Sciences. For his graduation project he looked into enriching the social media experience for the iphone. Elbert Niezen A real nerd when it comes to graphic and interaction design, who also does code. MOBILE Interaction designer Elbert Niezen s graduation project Dropword is an iphone application that enables the sharing of location-based content and information. Dropword allows its users to connect a word to a specific location. Subsequently, people in your network can connect pictures and new words to that word and location. The result is an intuitive and associative mix of words and images linked to places you may have visited. CODE Elbert currently works as an interaction designer at MediaMonks, the largest independent digital production agency in the Netherlands. His work is truly diverse but he remains focused on graphic and interaction design. And because of the nerd inside of him, he also likes to do the coding. Elbert really enjoys thinking about and creating applications for the iphone and the ipad. He wants to be the guy that designs and codes the entire application. Elbert s aspirations include directing a movie or a documentary, setting up his own design studio, or maybe even opening a bicycle shop. ENTREPENEUR

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