Make Your Mark. Standards of Excellence STYLE GUIDE AND BRANDING GUIDELINES FOR STAFF

Transcription

1 Make Your Mark Standards of Excellence STYLE GUIDE AND BRANDING GUIDELINES FOR STAFF The most current copy of this document along with other customer service and communication resources, can be found in the District T Share Drive by going to Make Your Mark: Standards of Excellence.

2 Table of Contents: Who We Are 1.1 Spring Lake Park Schools Brand Proper Names and References Abbreviations... 2 Communication Standards 2.1 Standards Telephone Standards Thank You Notes Newsletter Standards Photography... 4 Branding Standards 3.1 Logo Colors & Fonts Letterhead Use Fax Cover Sheet Use... 5 This Make Your Mark Style Guide and Branding Guidelines book represents a starting point, a first effort at placing useful information for how we communicate in one place. If you have comments or ideas, please forward them to Bob Noyed, director of communications and public relations, at bnoyed@district16.org.

3 Who We Are Spring Lake Park School District is the proper name for our school district. Use the proper name for the first reference, after that you may use the District. 1.1 Spring Lake Park Schools Brand High expectations. High achievement for all. No excuses. First Class. World Class. The Spring Lake Park Way. World Class Learning of Choice. 1.2 Proper Names and References Name Spring Lake Park School District 16 Spring Lake Park School District Spring Lake Park Schools School District 16 District 16 Acceptable Reference Abbr. Spring Lake Park High School High School SLPHS, HS Lighthouse School Lighthouse LH Westwood Middle School Westwood Intermediate School Northpoint Elementary School Northpoint Elementary Park Terrace Elementary School Park Terrace Elementary Woodcrest Elementary Spanish Immersion Woodcrest Spanish Immersion Northpoint Park Terrace Spanish Immersion WWMS MS WWI NP PT WCSI SI ISD No. 16 ISD#16 ISD16 Incorrect Spring Lake Park Senior High School Senior High District Services Center DSC District Service Center District Office DO Early Childhood Center Early Childhood EC 1

4 1.3 Abbreviations Facility and Program Abbreviations: CE Department DSC EC FAC HS LH LV MS NP PT WCSI WI District Services Center Early Childhood Fine Arts Center Spring Lake Park High School Lighthouse School Learning Ventures Childcare Program Westwood Middle School Northpoint Elementary Park Terrace Elementary Woodcrest Elementary Spanish Immersion Westwood Intermediate School Other Commonly Used Abbreviations: ACCESS Assessing Comprehensive Communication in English State-to-State for English Learners ADA Americans with Disabilities Act ADD Attention Deficit Disorder ADHD Attention Deficit Hyperactivity Disorder ADSIS Alternative Delivery of Specialized Instructional Services AP Advanced Placement ASD Autism Spectrum Disorder BVI Blind-Visually Impaired CFR Code of Federal Regulations CIC Continuous Improvement Coach COTA Certified Occupational Therapist Assistant DAPE Developmental Adaptive Physical DB Deaf Blind DCD Development Cognitive Disabilities DD Developmental Delay DHH Deaf and Hard of Hearing DHS Department of Human Services DIBELS Dynamic Indicators of Basic Early Literacy Skills DOP District Operational Plan ECFE Early Childhood Family ECSE Early Childhood Special EBD Emotional or Behavioral Disorders EL English Learners ELA English Language Arts ELO Essential Learning Outcome EMID East Metro Integration District ESY Extended School Year FAPE Free Appropriate Public FERPA Family al Rights and Privacy Act GRAD Graduation-Required Assessment 2 GT Gifted and Talented HI Hearing Impaired HOTS Higher Order Thinking Skills IC Innovation Configuration IEP Individual Plan IFSP Individual Family Service Plan LEA Local Agency LET Learning and Equity Team LOTS Lower Order Thinking Skills LTA Learning, Teaching, and Accountability LRE Least Restrictive Environment MAP Measures of Academic Progress MCA Minnesota Comprehensive Assessment MDE Minnesota Department of MTAS Minnesota Test of Academic Skills PBIS Positive Behavioral Interventions and Supports OHD Other Health Disabilities OT Occupational Therapist or Therapy PI Physically Impaired PAC Parent Advisory Council PLA Professional Learning Academy PLC Professional Learning PS Preschool PT Physical Therapist or Therapy PTA Parent Teacher Advisory PTO Parent Teacher Organization RTI Response to Intervention SEAC Special Advisory Council SIAC Systems Improvement Advisory Council SLD Specific Learning Disabilities SMI Severely Multiply Impaired SPL Speech or Language Impairments SRD School Release Day SOI System of Interventions SpEd Special TCIC Technology Continuous Improvement Coach TRU Technology Responsible Use Policy W-APT WIDA ACCESS Placement Test WIDA World-Class Instructional Design and Assessment

5 Communication Standards 2.1 Standards s sent from employees represent the school district. As an educational institution, s from employees should be error-free and have proper capitalization, punctuation, and grammar. Complete sentences are expected and Text messaging-type abbreviations should not be used. Only a district approved address (ending should be used for official communication (not for Personal addresses are not allowed to communicate with parents, students, staff, and the community, when used in a district or school related capacity. Expectations Respond to s within 24 hours, even if just an acknowlegement of receipt. Make sure your font is easy to read and in a dark color, preferably black. Recommended font is Tahoma, size 10. Read your before you send it. Make sure it is free of errors and clear. If you are replying to an , be sure to address all of the questions in the sender s . Include a subject line that accurately describes the message Make sure the person receiving the understands what action should be taken upon reading the by clearly indicating if an action needs to take place (call someone, answer a question, review materials, etc.). When appropriate, acknowledge receipt of an with a simple Thank you or Got it or I ll get to it as soon as I can. When sending to multiple addresses outside the district, use the blind copy field (BC). Personal addresses of staff, parents, students, and the community are private data and cannot be shared with others. When replying to an , include the message thread. Instead of creating a new message, simply reply to the message. Employees are responsible for acknowledging the tone in as well as ensuring is grammatically correct. Do not use backgrounds or wallpaper in . This makes it difficult for people to read. Backgrounds can cause issues in opening the on different systems and increase the file size, which burdens the network. Quotes are discouraged personal, inspirational, or otherwise following a signature. Our communications represent the district, and intended or not, quotes make a statement that may or may not properly represent the district. Your electronic signature Preferred Signature copy at the end of the is name and title, school or department, address, phone number, and . Examples: John Anderson Math teacher Spring Lake Park High School st Avenue NE, Spring Lake Park, MN xxxx jande@district16.org Amy Smith Nutrition Services Supervisor District Services Center st Avenue NE, Spring Lake Park, MN xxxx asmith@district16.org Auto-Response When an employee is not able to check for more than one day, the Auto Reply feature should be activated with details about when the employee will respond to . Example of Auto-Response Thank you for your , I am out of the office but will respond to your when I return on Monday, April 1. If you need immediate assistance, please contact Jill Smith at jsmith@district16.org. Thank you and have a great day. 3

6 2.2 Telephone Standards Respond to voic messages within 24 hours. Have and keep your voic greeting current. Classroom teachers refer parents to main school office phone numbers. Classroom numbers are not to be shared with parents and community. Phone calls into classroom from the main office will be kept to urgent or immediate matters only during the instructional day. Answering Main Office Lines Main office phones will be answered within three rings with a standard greeting that includes the school/department name and the first name of the person answering the call. Examples: Thank you for calling the Spring Lake Park School District, this is John. How may I help you? Main Office Voic Voic will be updated as frequently as needed as hours change, office is closed for MEA, spring break, the summer, etc. Voic should have a standard greeting that includes the school/department name, hours, and a phone number of who to contact if caller needs immediate assistance. Example Thank you for calling Westwood Middle School. Our office hours are XXXX, but please leave a message and we will get back to you as soon as possible. If you need to reach transportation, please call XXX. If you need immediate assistance and you are calling during business hours, please call the District Services Center at **All letterhead, fax cover sheets, and newsletters can be found in the T Drive under Make Your Mark: Standards of Excellence. 2.3 Thank You Notes The use of Thank You notes is strongly encouraged. The district has provided several versions for your use by going to Make Your Mark: Standard of Excellence on the District T Share Drive, or consider making your own. 2.4 Newsletter Standards Tips for weekly school newsletters: Utilize two page newsletters when using a lot of content. Its better to have two pages with more pictures than all the content crammed onto one page. Use kid or school pictures rather than clipart when possible. Use the template headings and text boxes, they are set to use the district font and colors so you don t have to format them. 2.5 Photography The use of photographs is recommended to add interest and break up large blocks of text. Photos should reflect the diversity (gender, ethnicity, ages, and varying abilities) of the students and staff in the District. Individual Outbound voic greetings will: state the department/school, class/program, and staff name include brief information about staff hours (if not full time) offer an option to reach someone else if needed Example: Hi you ve reached Jill Smith, Nurse at Woodcrest Elementary School. I am not available to take your call right now, but please leave a message and I will get back to you as soon as I can. If you need immediate assistance, please dial 0 and someone will be able to assist you. Thank you again for calling Woodcrest Elementary. 4

7 Branding Standards 3.1 Logo The approved District logo is the tree with the children playing with Spring Lake Park Schools to the right or below. The acceptable color variations are blue, black, and white. Use the logo with the tagline Blaine Spring Lake Park Fridley when at all possible. If it gets too small to read, use the logo without the tagline. *White logos have a transparent background, but examples are shown here with a blue background and layered on a picture. **All logos can be found in the T Drive under Make Your Mark: Standards of Excellence. 3.2 Colors & Font The approved district colors are Spring Lake Park Blue (R=0, G=71, B=127) and Red (R=148, G=54, B=52). To get these colors in Microsoft Word: Go into Color Click on the more colors button A color wheel should appear At the top of the pop-up are different options, click Color Sliders Change the drop-down button to RGB Sliders Enter the following into the RGB: R=0 G=71 B=127 OR R=148 G=54 B=52 You now have the district color! Other district approved logos are: The District font used in the logo, and often in documents, is Neutraface 2 Display & Neutraface 2 Text. You may already have this on your computer, if not contact the Technology Help Desk at **All letterhead, and newsletters can be found in the T Drive under Make Your Mark: Standards of Excellence. 3.3 Letterhead Use Letterheads should be used in formal communication and should be specific to your school or office. 3.4 Fax Cover Sheet Use When sending a fax use a district cover sheet and fill out the appropriate information. 5