Enterprise Mobility Management - Market Quadrant 2014

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1 . The Radicati Group, Inc. Palo Alto, CA Phone: (650) Fax: (650) THE RADICATI GROUP, INC.. Enterprise Mobility Management - Market Quadrant An Analysis of the Market for Enterprise Mobility Management Revealing Top Players, Mature Players, Specialists and Trail Blazers. July 2014 Radicati Market Quadrant SM is copyrighted July 2014, by The Radicati Group, Inc. Reproduction in whole or in part is prohibited without expressed written permission of the Radicati Group. Vendors and products depicted in Radicati Market Quadrants SM should not be considered an endorsement, but rather a measure of The Radicati Group s opinion, based on product reviews, primary research studies, vendor interviews, historical data, and other metrics. The Radicati Group intends its Market Quadrants to be one of many information sources that readers use to form opinions and make decisions. Radicati Market Quadrants SM are time sensitive, designed to depict the landscape of a particular market at a given point in time. The Radicati Group disclaims all warranties as to the accuracy or completeness of such information. The Radicati Group shall have no liability for errors, omissions, or inadequacies in the information contained herein or for interpretations thereof.

2 TABLE OF CONTENTS RADICATI MARKET QUADRANTS EXPLAINED... 3 MARKET SEGMENTATION... 5 EVALUATION CRITERIA... 7 MARKET QUADRANT ENTERPRISE MOBILITY MANAGEMENT VENDORS... 9 KEY MARKET QUADRANT TRENDS ENTERPRISE MOBILITY MANAGEMENT - VENDOR ANALYSIS TOP PLAYERS TRAIL BLAZERS SPECIALISTS =============================================================== Please note that this report comes with a 1-5 user license. If you wish to distribute the report to more than 5 individuals, you will need to purchase an internal site license for an additional fee. Please contact us at if you wish to purchase a site license. Companies are never permitted to post reports on their external web sites or distribute by other means outside of their organization without explicit written prior consent from The Radicati Group, Inc. If you post this report on your external website or release it to anyone outside of your company without permission, you and your company will be liable for damages. Please contact us with any questions about our policies. =============================================================== Copyright July 2014 The Radicati Group, Inc. Reproduction Prohibited 2

3 RADICATI MARKET QUADRANTS EXPLAINED Radicati Market Quadrants are designed to illustrate how individual vendors fit within specific technology markets at any given point in time. All Radicati Market Quadrants are composed of four sections, as shown in the example quadrant (Figure 1). 1. Specialists This group is made up of two types of companies: a. Emerging players that are still very new to the industry and have not yet built up much of an installed base. These companies are still developing their strategy and technology. b. Established vendors that offer a niche product. 2. Trail Blazers These vendors offer cutting edge technology, but have not yet built up a large customer base. With effective marketing and better awareness, these companies hold the power to dethrone the current market leaders. Trail blazers often shape the future of technology with their innovations and new product designs. 3. Top Players These are the current leaders of the market, with products that have built up large customer bases. Vendors do not become top players overnight. Most of the companies in this quadrant were first specialists or trail blazers (some were both). As companies reach this stage, they must fight complacency and continue product innovation, or else they will be replaced by the next generation of trail blazers. 4. Mature Player These vendors have large, mature installed bases of customers, but no longer set the pace for the rest of the industry. These vendors are no longer considered movers and shakers as they once were. a. In some cases, this is by design. If a vendor has made a strategic decision to move in a new direction, it may slow development on one product line and start another. Copyright July 2014 The Radicati Group, Inc. Reproduction Prohibited 3

4 b. In other cases, a vendor may simply become complacent as a top vendor and be out-developed by hungrier trail blazers and other top players. c. Companies in this stage either, find new life and revive their R&D, moving back into the top players segment, or else they slowly fade away as legacy technology. Figure 1, below, shows a sample Radicati Market Quadrant. As a vendor continues to develop its product, it will move horizontally along the x axis. As market share changes, vendors move vertically along the y axis. It is common for vendors to move between quadrants over the life of a product, as their products improve and market requirements evolve. High Mature Players Radicati Market Quadrant Company Z Top Players Company L Market Share Company Y Company J Company H Low Company D Company B Company C Company A Specialists Low Functionality Company F Company G Company E Trail Blazers Figure 1: Sample Radicati Market Quadrant High Functionality is rated from 1 to 10, with 10 being the highest, and 1 the lowest. Market Share is assigned according to the company s ranking in our latest annual reports, based on its user Installed Base (e.g. the company with the largest installed base market share is number 1, the one with the second largest installed base market share is number 2, etc.). Copyright July 2014 The Radicati Group, Inc. Reproduction Prohibited 4

5 MARKET SEGMENTATION This study looks at the Enterprise Mobility Management market as comprising one segment: Enterprise Mobility Management solutions provide businesses with the ability to secure and manage the mobile devices used by their employees. EMM solutions are aimed at smartphone and tablet devices and should support multiple mobile operating systems. The core components of EMM include: Mobile Device Management (MDM), Mobile Application Management (MAM), Mobile Security, and Mobile Content Management. EMM solutions are available as onpremises software, cloud-based services, or hybrid solutions. Leading vendors in this market include: AirWatch, BlackBerry, Citrix, IBM, Good Technology, Kaspersky Lab, McAfee, MobileIron, SAP, Sophos, SOTI, Symantec, Tangoe, Trend Micro, and others. Enterprise Mobility Management comprises four main areas of functionality, as follows: o Mobile Device Management (MDM) Features these include device level management features such as: remote configuration; remote wipe; selective wipe; remote locking; password enforcement/reset, disabling WiFi, cameras, Bluetooth, microphone functionality; as well as device level analytics. o Mobile Security Features such as encryption of the device storage, SD cards, s and folders; two-factor authentication; single sign-on; geofencing; data loss prevention; anti-malware detection; jailbreak/rooting detection; application whitelisting/blacklisting, and more. o Mobile Application Management (MAM) Features such as containerization; app wrapping; enterprise app store management; blocking of copy/paste between apps or to/from s; remote app updating, and app usage analytics. Copyright July 2014 The Radicati Group, Inc. Reproduction Prohibited 5

6 o Mobile Content Management Features such as secure , calendar, and contacts; Microsoft SharePoint integration; document management software integration, and more. Many vendors offer solution components aimed at addressing some aspect of the enterprise mobile management market, and there are many pure-play mobility vendors that specialize in providing a single component of EMM. For the purpose of this report, vendors offering solutions that focus on a single component of EMM are not included. o Also, for the purposes of this report, rugged devices, such as those used by fleet operations, are not included in this segmentation. This report is meant to only offer a view of the Enterprise Mobility Management market in the context of BYOD office employee use. Worldwide revenues for the EMM market will total $1,366 million by year-end This figure is expected to grow to over $5.7 billion by year-end This represents an average annual growth rate of 43% over the next four years. Figure 1, shows the worldwide revenue for the Enterprise Mobility Management market from 2014 to Worldwide EMM Revenues, $7,000 $6,000 $5,750 $5,000 $4,000 $3,000 $2,000 $1,366 $1,912 $2,735 $3,965 $1,000 $ Figure 2: Worldwide Enterprise Mobility Management Revenue, Copyright July 2014 The Radicati Group, Inc. Reproduction Prohibited 6

7 EVALUATION CRITERIA Enterprise Mobility Management vendors are positioned in the quadrant, according to two criteria: Market Share and Functionality. Market Share is based on the installed base published in our Enterprise Mobility Management Market, report. Installed base is defined as number of devices under management. The Enterprise Mobility Management vendor with the largest installed base has a market share of 1, the one with the second largest installed base has a market share of 2, etc. Vendors with higher market shares are positioned in the Top Player or Mature quadrants. Enterprise Mobility Management vendors with smaller installed bases are positioned either in the Trail Blazer, or Specialist quadrants. Functionality we assess each Enterprise Mobility Management vendor s solution based on a number of key differentiators in capabilities. To be considered a complete EMM platform, vendors should provide comprehensive feature sets in the areas of MDM, MAM, Mobile Security, and Mobile Content Management. The following list summarizes the functionality and features that vendors should provide to be considered a complete EMM platform. Mobile OS Support support for a variety of mobile OS s, including: Apple ios, Google Android, Windows Phone/Mobile, Symbian, and BlackBerry. Deployment Scenarios - flexible deployment options, including: on-premises, cloudbased, and hybrid models. Remote Device Configuration the ability to configure devices remotely, as well as perform remote device wipe, selective wipe, remote lock, password resets, and more. Remote Device Management the ability to remotely disable the device s Wi-Fi, camera, Bluetooth connection, and more. Device Level Analytics the richness of usage statistics about device use. Copyright July 2014 The Radicati Group, Inc. Reproduction Prohibited 7

8 Encryption encryption-level protection of device storage, SD card, s, folders, and more. App Containerization the availability of app SDK, app wrapping, block copy/paste between apps or s, remote app updating. Mobile App Analytics the richness of data about app behavior, download stats, and more. Authentication including single sign-on, two-factor app/data authentication. Data Loss Prevention support for outbound data loss prevention (DLP). Jailbreak/Rooting Detection the ability to identify, report, and block device jailbreak or rooting. Licensing costs- available licensing models, e.g. perpetual, recurring, etc. Ease of understanding and estimating costs. Partner Ecosystem the overall partner ecosystem including carriers, app stores, global partner reach, etc. Global Support - 24x7 help desk support. Also, vendors should provide helpdesk automation, which includes a self-service portal that users can access to perform basic MDM functions, such as device wiping, password resetting, and more. Note: On occasion, we may put a player on the right side of the quadrant by giving them a higher than typical Functionality Score, even if they are missing one or two of the features mentioned above, if we feel that the other aspects of their solution are particularly unique and innovative. Copyright July 2014 The Radicati Group, Inc. Reproduction Prohibited 8

9 Low Market Share High Enterprise Mobility Management - Market Quadrant 2014 MARKET QUADRANT ENTERPRISE MOBILITY MANAGEMENT VENDORS Enterprise Mobility Management Market Quadrant, 2014 Mature Players SAP BlackBerry Top Players MobileIron Citrix Good AirWatch McAfee Specialists TrendMicro SOTI Kaspersky Lab Sophos Symantec IBM Tangoe Trail Blazers Low Functionality High Figure 3: Enterprise Mobility Management Market Quadrant, 2014 Note: Market share is based on installed base, defined as number of devices under management. Radicati Market Quadrant SM is copyrighted July 2014 by The Radicati Group, Inc. Reproduction in whole or in part is prohibited without expressed written permission of the Radicati Group. Vendors and products depicted in Radicati Market Quadrants SM should not be considered an endorsement, but rather a measure of The Radicati Group s opinion, based on product reviews, primary research studies, vendor interviews, historical data, and other metrics. The Radicati Group intends its Market Quadrants to be one of many information sources that readers use to form opinions and make decisions. Radicati Market Quadrants SM are time sensitive, designed to depict the landscape of a particular market at a given point in time. The Radicati Group disclaims all warranties as to the accuracy or completeness of such information. The Radicati Group shall have no liability for errors, omissions, or inadequacies in the information contained herein or for interpretations thereof. Copyright July 2014 The Radicati Group, Inc. Reproduction Prohibited 9

10 KEY MARKET QUADRANT TRENDS AirWatch, BlackBerry, MobileIron, Citrix, Good Technology and SAP rank as Top Players in the Enterprise Mobility Management market. o AirWatch offers one of the strongest solutions in EMM market today. Its solution supports a wide range of devices. The AirWatch solution is competitively priced and available in all form factors, cloud, on-premises and hybrid. AirWatch continues to be a leading player and innovator in EMM and mobile market as a whole going forward. o BlackBerry has a long history of providing robust, leading edge security features with its mobile devices and BES management solution. BlackBerry has re-designed its BES management and security capabilities with a greater understanding of BYOD trends, without sacrificing the high degree of security functionality it is well known for providing on its own BlackBerry devices. BlackBerry BES continues to provide strong innovation, and is expected to remain a leader in all security and EMM aspects of mobile computing. o MobileIron is one of the leading vendors and innovators in the EMM market today. MobileIron s solutions provide solid support for device management, app and content management, as well as device security. We expect MobileIron to remain a popular choice for businesses of all sizes in a variety of different vertical markets. o Citrix offers a comprehensive solution for the management of mobile devices, apps, and data. The solution is offered in three versions, providing varying levels of mobile management features. Citrix continues to be one of the more innovative companies in the EMM space, and we expect them to continue to offer leading mobile solutions that build on their leadership in virtual computing. Copyright July 2014 The Radicati Group, Inc. Reproduction Prohibited 10

11 o Good Technology possesses a rich portfolio of mobile security solutions. The company was a pioneer in the development of app containerization and app wrapping technology and has a deep understanding of all aspects of Enterprise Mobility Management. Good Technology has also invested wisely by acquiring a number of companies with complementary technologies to its in-house developments. o SAP views mobility and mobility management as a key element of its enterprise product portfolio, and the company has worked diligently to develop a feature-rich suite of mobility solutions that include EMM. SAP s EMM solutions are designed to integrate effectively with a broad range of SAP and non-sap enterprise software. IBM, Sophos, Tangoe, and Symantec rank as Trail Blazers. o IBM offers one of the more complete EMM solutions on the market today. The solution is well thought out to cover all key aspects of EMM through a cohesive set of features and capabilities. The solution provides a comprehensive, highly competitive EMM platform that offers strong integration with many of IBM s enterprise solutions. o Sophos EMM solution offers mobile security across a broad range of mobile operating systems, and is offered as an on-premises product, a cloud-based service, or a hybrid solution. Sophos has a strong understanding of customer needs and we expect it to continue to evolve its solution to become increasingly competitive in the mobile security space going forward. o Tangoe s market position as a connection lifecycle management software and services provider, gives it a slightly different take on the EMM market than other vendors. Tangoe s EMM platform includes solutions for device management, application management, device containerization, and content management. Tangoe has a clear roadmap for their EMM solution and how it fits within their customer s communication mobility management needs. Copyright July 2014 The Radicati Group, Inc. Reproduction Prohibited 11

12 o Symantec s EMM platform offers strong support for the management of mobile apps, through simplified app wrapping that does not require code changes. The vendor lacks a bit, however, in the range of mobile platforms it supports as well as in some of the device management and reporting analytics it provides. McAfee, Trend Micro, Kaspersky Lab and SOTI are in the Specialist quadrant. o McAfee is a clear leader in the enterprise endpoint security market, however, the vendor still views mobile security as merely an add-on to its endpoint protection. McAfee s EMM solution targets only the most basic mobile security and device management needs of its customers. o Trend Micro Mobile Security covers a wide range of mobile platforms, and integrates fully with Trend Micro s management console for easy management, provisioning and policy enforcement across all devices in an organization. The solution, however, falls behind in terms of delivering containerization and app wrapping as well as lacks some of the detailed mobile-oriented reporting and analytics found in pure-play EMM solutions. o Kaspersky has a deep understanding of security technology and the security needs of enterprise customers. However, it needs to invest further to enhance its containerization and app wrapping capabilities. In addition, it must provide more uniform support across all leading mobile platforms. Kaspersky understands these requirements and is working to expand the features and capabilities of its mobile solution at a rapid pace to keep up with evolving market needs. o SOTI offers a comprehensive EMM platform that includes modules for MDM, MAM, mobile security management, mobile content management, and mobile management. SOTI is a leading vendor in the rugged device market. This provides SOTI with some unique cross-sell opportunities and also positions the vendor to take advantage of some of its rugged device customers moving to standard mobile platforms. Copyright July 2014 The Radicati Group, Inc. Reproduction Prohibited 12

13 There are currently no Mature Players in this market. ENTERPRISE MOBILITY MANAGEMENT - VENDOR ANALYSIS TOP PLAYERS AIRWATCH 1155 Perimeter Center West, Suite 100 Atlanta, GA AirWatch, was acquired by VMware in February of AirWatch continues to focus on mobile security solutions, but it has expanded support to include laptops, peripherals and wearables. AirWatch solutions are deployed by customers of all sizes; ranging from SMBs to large enterprises. SOLUTIONS AirWatch s MDM solution, Enterprise Mobility Management, includes mobile application, device, browser, and management along with workspace management, multi-user management and BYOD support. The AirWatch solution provides security for most mobile operating systems, including Apple ios, Android, BlackBerry, Windows Phone, Windows Mobile, Symbian, Apple TV, Mac OS X and Windows 8/RT/32. The MDM solution can enforce encryption, passwords, Web usage, remote view, remote control, automated helpdesk, and more. Organizations can choose to deploy the MDM solution as a multi-tenant SaaS or on-premises with perpetual and subscription licenses available. Optionally, organizations can subscribe to AirWatch s Mobile Content Management solution that securely delivers corporate content to mobile devices. MCM provides mobile users with access to enterprise and personal content repositories. Copyright July 2014 The Radicati Group, Inc. Reproduction Prohibited 13

14 In September 2013, AirWatch announced its release of the AirWatch Workspace. Enterprise data such as , content, browsing and applications are containerized from personal data. Organizations are able to provide a consistent user experience with branding, single sign-on and customizable settings across corporate resources. FUNCTIONALITY: 9 MARKET SHARE: 1 KEY STRENGTHS: AirWatch offers comprehensive support for a wide variety of mobile device operating systems, including ios, Android, BlackBerry, Windows Mobile, Windows Phone, Symbian, Apple TV, Mac OS X and Windows 8/RT/32. A variety of deployment models enable businesses to choose the most appropriate whether it be SaaS, appliance, or on-premises. Additionally, businesses choose a subscription-based or perpetual license pricing structure. Non-compliant devices managed with AirWatch are not dependent on a network connection to perform a remote wipe. AirWatch offers strong integration with enterprise systems and resources, such as an Active Directory synchronization tool and an SDK for integrating AirWatch security and management features into custom enterprise apps. AirWatch provides robust support for access and management, such as Microsoft Office 365 integration, Microsoft Exchange Server integration, and more. AirWatch offers a secure content viewing and collaboration application that integrates with Microsoft SharePoint, network file shares, WebDav, Office 365, OneDrive, Google Drive and Amazon S3. Secure Web browsing is available with the AirWatch Browser application that can authenticate users, apply blacklists/whitelists, and more. The browser is Copyright July 2014 The Radicati Group, Inc. Reproduction Prohibited 14

15 available for Apple ios, Google Android and Windows Phone 8. WEAKNESSES: As one of the most affordable EMM platforms available today, AirWatch may experience increased pricing pressures as the price point for MDM and MAM solutions continues to fall. AirWatch does not support the S/MIME authentication protocol for Google Android devices. BLACKBERRY LIMITED 295 Phillip Street Waterloo, Ontario Canada N2L 3W8 BlackBerry Limited, formerly known as Research in Motion (RIM), is a mobile communications vendor. BlackBerry offers a variety of mobile products and solutions aimed at organizations of all sizes, ranging from SMBs to very large enterprises. Founded in 1984, BlackBerry is headquarted in Waterloo, Ontario, Canada and operates offices in North America, Europe, Asia Pacific, and Latin America. SOLUTIONS BlackBerry delivers EMM functionality via BlackBerry Enterprise Service 10 (BES10). Launched in January 2013, BES10 merges together several BlackBerry products, including: BlackBerry Enterprise Server 5.x, BlackBerry Device Service, and Universal Device Service, into a single-server solution. BES10 provides secure connectivity, application, content and device management for personal and corporateowned BlackBerry, ios, and Android devices. BES10 EMM comprises the following 6 key components: Copyright July 2014 The Radicati Group, Inc. Reproduction Prohibited 15

16 Device Management BES10 provides comprehensive management and security controls for corporate-issued and BYOD BlackBerry, ios and Android devices. Support for MS Windows devices is on the roadmap for later BES10 provides multi-platform device management capabilities through a simple administration console. BlackBerry s MDM offering supports self-service capabilities for basic management functions that serve to reduce helpdesk workload. Corporate-owned or personal devices can be managed on a per user basis, or by groups. Mobile Security BlackBerry is one of the few enterprise mobility vendors to offer a layered security model, providing protection for the hardware, software and device OS in an end-to-end solution. It provides protection for corporate content on devices and in transit across the network. BES10 provides additional security settings and controls over and above what is provided in Microsoft ActiveSync. BES10 enables the separation of work and personal content to satisfy both user and corporate needs. BES10 also provides end-to-end secure connectivity through the BlackBerry Secure Infrastructure without the need of a VPN for BlackBerry, ios and Android devices. Enterprise Application Management Mobile application management (MAM) is embedded into the BES10 EMM solution, enabling IT departments to manage all aspects of the app lifecycle, including updating and retirement. BES10 can provision apps remotely over the air. BES10 enables IT administrators to manage mandatory or optional mobile apps from the Apple App Store, Google Play and BlackBerry World storefronts. BES10 provides a simplified process for businesses to port, develop, integrate, deploy, secure, and manage enterprise apps for their employees. BlackBerry provides containerization solutions that guard against data leakage and malicious attacks, while supplying end users with a nearnative user experience. BlackBerry Balance enables BlackBerry 10 devices to be segregated into Work and Personal Spaces. BlackBerry extends BES10 security and MAM capabilities to ios and Android devices through BlackBerry Secure Work Space (SWS). Mobile Content Management - BlackBerry s EMM solution offers extensive data and security management functions for BlackBerry, ios and Android environments, including file sync & share, end-user or automated network drive Copyright July 2014 The Radicati Group, Inc. Reproduction Prohibited 16

17 & Microsoft SharePoint mapping, offline file access, integration with cloud content providers and secure collaboration via Work Drives, Messenger and the Cloud File System on BlackBerry devices. Mobile Application Development - BlackBerry s partnerships and support for open-standards and open-source app development frameworks enables enterprises to efficiently mobilize and deploy business apps. A broad developer community and established development platform provide the support, tools and APIs to help enterprises build apps tightly integrated into the core features and management capabilities of the BES10 platform. BlackBerry s mobile application development platform also assists businesses in maintaining the native experience users demand when deployed to ios and Android devices via BlackBerry Secure Work Space. Global Technical Support Multi-tiered BlackBerry Technical Support Services (BTSS) is included as standard with BES10, providing access to BlackBerry experts as well as to training, productivity and diagnostic tools. FUNCTIONALITY: 7 MARKET SHARE: 2 KEY STRENGTHS: Enterprises deploying BlackBerry smartphones, will find that BES10 provides a feature-rich one-stop vendor approach to EMM that can also be expanded to include support for other mobile devices, including the latest smartphones and tables using the ios and Android operating systems. BES10 offers hardware management and security functionality for Apple ios and Google Android devices, which include the full spectrum of device management policies from corporate lockdown to BYOD from a single console. In addition, BlackBerry is adding support for the Windows mobile platform by year-end BlackBerry provides containerization of BlackBerry 10 devices via BlackBerry Balance which ensures personal data/apps are kept separate from work related apps/data while minimizing the impact on the end user experience. BlackBerry Copyright July 2014 The Radicati Group, Inc. Reproduction Prohibited 17

18 extended its containerization technology to ios and Android devices with the introduction of Secure Work Space (SWS. BlackBerry provides a comprehensive security solution, which includes management servers, the BlackBerry infrastructure, a mobile OS and smartphones. Tightly integrated, these end-to-end security components provide an ironclad layer of protection that has been utilized by the most security-sensitive organizations in the world. BlackBerry s EMM solutions can utilize Microsoft Active Directory to retrieve user profiles for more streamlined policy creation. WEAKNESSES: While BES10 offers excellent EMM and security features across a broad range of devices, the solution makes sense primarily for organizations that are highly invested in the deployment of BlackBerry smartphones but also want to allow BYOD and provide effective management across other popular mobile platforms. BES10 is available primarily as an on-premise deployment, with dedicated cloud options also available. A multi-tenant cloud offering is on the roadmap for BlackBerry BES 10 is primarily focused on providing security and EMM functionality for smartphone devices, while some of its competitors in the EMM space are also extending their coverage to laptop devices. BlackBerry is working on its future release, BES12, which is being designed to support all connected end-points (including laptops, cars and other connected machines. As security concerns have evolved from device management to application security, BlackBerry has not always communicated its vision for application-level security clearly to customers. Copyright July 2014 The Radicati Group, Inc. Reproduction Prohibited 18

19 MOBILEIRON 415 East Middlefield Rd Mountain View, CA MobileIron was founded in The company has over 600 employees, and has received funding from Sequoia Capital and other investment firms. MobileIron focuses exclusively on securing and managing mobile apps, content, and devices. SOLUTIONS MobileIron offers two key EMM solutions: MobileIron Core for on-premises deployments and MobileIron Cloud for cloud-based deployments. MobileIron Cloud offers support for Apple ios and Google Android. MobileIron Core offers support for the same platforms, but it adds support for Wondows 8.1, Windows Phone, and Mac OS X, plus legacy support for BlackBerry, Symbian, and Windows Mobile. MobileIron s solutions are managed from a customizable console called MobileIron Atlas. For larger deployments, administration can be delegated based on region, device type, or other factors. FUNCTIONALITY: 8 MARKET SHARE: 3 KEY STRENGTHS: MobileIron offers flexible deployment options, including: cloud-based, onpremises, and virtual solutions. MobileIron focuses on preserving the native user experience on mobile devices. MobileIron s EMM solution offers protection for Apple Mac OS X devices, making deployment simpler for enterprises that also need to lockdown these workstations. Copyright July 2014 The Radicati Group, Inc. Reproduction Prohibited 19

20 MobileIron contains DLP features for mobile devices, such as preventing distribution of certain documents, copy and pasting controls, and more. MobileIron seamlessly integrates with multiple platforms, such as Microsoft Exchange, Microsoft Office 365, and others. WEAKNESSES: MobileIron does not offer anti-malware software natively within their EMM platform. Malware detection functionality is only available through third-party integrations. Mobile app analytics is somewhat limited to download stats and basic usage. More detailed app behavior analytics are on the future roadmap. Support for Windows Mobile, BlackBerry 7, and Symbian devices, which MobileIron views as legacy platforms, is only available to current customers. Support for these devices is not available for new customers. CITRIX SYSTEMS, INC Great America Parkway Santa Clara, CA Citrix is a provider of cloud-based solutions for mobility, desktop virtualization, cloud networking, cloud platforms, collaboration, and data sharing. Citrix offers products for small businesses ranging up to large sized enterprises. Founded in 1989, Citrix is headquartered in Santa Clara, California. In January 2013, Citrix closed its acquisition of MDM vendor Zenprise. Citrix has since integrated the Zenprise technology with their XenMobile mobility solution which launched in June Copyright July 2014 The Radicati Group, Inc. Reproduction Prohibited 20

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