An Empirical Study on the Influence of Perceived Credibility of Online Consumer Reviews

Size: px
Start display at page:

Download "An Empirical Study on the Influence of Perceived Credibility of Online Consumer Reviews"

Transcription

1 An Empirical Study on the Influence of Perceived Credibility of Online Consumer Reviews GUO Guoqing 1, CHEN Kai 2, HE Fei 3 1. School of Business, Renmin University of China, School of Economics and Management, Beijing Forestry University, Beijing Suzhoujie Branch, China Everbright Bank, Abstract: Based on the Yale Model of Persuasion, including source factors, message factors, receiver factors, and social influence factors, a research model of perceived credibility of online consumer was constructed by literature review and theory analysis, and was tested using an online questionnaire that was distributed to users of nine famous online review sites. Based on results of the study, several managerial advices and future research were proposed. Keywords:Internet word-of-mouth, online consumer reviews, perceived credibility 1 Introduction: Raising the Question More and more enterprises realize that network technology brings them great challenges, they must try to search the corresponding reform and development opportunities. As an important form of Internet word-of-mouth, online review breaks through the time limit of traditional Word-of-mouth, brings great convenience for the consumers when they search information of the goods and services. If we want to understand the influences of online review to consumers buying decision, we must understand the influencing factors to perceived credibility of online review. Therefore, the research on influencing factors to perceived credibility of online review has important theoretical and practical value. 2 Literature Review Online review, also called online consumer review, is a new form of word of mouth communication. It is the text-based evaluations to the products, published by consumers on the network. Internet users can read and share these comments for free by online communities or online review. (Godes and Mayzlin, 2004). The current online review sites have sprung up everywhere, and spawn the development of online review. According to the different owners of online review site, Boush, and Kahle (2001) divide them into two categories: one category is sponsored by the retailers or manufacturers, such as the Amazon; the other is the third-party review sites, established by independent associations or interest groups, not for promoting the sales of products and services, such as the Mass Comment Network. In September 2008, U.S. Rubicon Consulting carried out a survey which 3036 Internet users (more than 13 years old) receive. It is shown that the comments and commentary written by the online users have a significant impact on consumer purchasing decisions, second to the traditional word of mouth. Survey also found that all online information has a significant impact on the shopping decisions; the most influential information is generated by the user. There are a number of factors affecting the credibility of online reviews, most of the current scholars develop their theory based on persuasion or attitude change model during the information dissemination process, which Hovland and Janis made at Yale University in 1959.They research it from three aspects: information content, the recipient. For online reviews, the users often express their views on a particular product or service through online reviews, the receiver is actually the one who has been persuaded by reviewer, therefore, many scholars bring this model into the research on the influencing factors of online perceived credibility. It has been investigated that the greatest influencing factors of website s credibility are Site Sponsor, Contact Information, Currency, Customer Service Response Time, as well as Site Structure. Currently in China, it doesn t dig so deeply about influencing factors of online perceived credibility 376

2 from the theoretical and empirical aspects. That is to say, we still have a lot of exciting research to do. This study will try to make it in China, drawing on the scale developed by other scholars from other countries or regions. 3 Theory and Research Hypotheses 3.1 Theoretical Basis This article constructs a theoretical framework of research (see Figure 1), studies the influencing factors of online perceived credibility from the source, the information content, receiver, social influence, based on the model of persuading rand introduced by Hovland in This study also thinks that receiver may be introduced as regulation variables. Research models are shown below. Source reputation of review Review consensus Message review quality review structure Receiver Perceived Credibility receiver s trust tendency Social influence review consensus Figure 1 Research Concept Model 3.2 Research Hypotheses Source and Credibility Many scholars released the third party review websites, which often issue consumers online reviews, have greater influence to the consumer perceived credibility. Therefore, in order to control the influence of website types on the research of perceived credibility. This article only takes the third review websites as a case study. That is to say, the research of the source only focuses on the reputation of the review. This research thinks, the reputation of reviewers will influence receivers assessment to the credibility of the review, thus we put forward the following hypotheses: H1: The reputation of the reviews has positive influence to online perceived credibility Information Content and Credibility This research examines the comments influence on credibility from two perspectives, review quality and review structure. Review quality means review contents authenticity, reliability, the correlation of the content and evaluated products, and whether subsequent buyers offer a lot of useful information. The receivers perception to review reliability will be affected by whether reviews are easy to understand, whether experience process of products or services are described in detail. Studies show that online trust is affected by the information s quality and quantity perceived by receivers in a great extent. Review 377

3 credibility will be higher by providing a detailed explanation or the practical use experience, so this article puts forward the following assumption: H2: The quality of review has positive influence on online perceived credibility. Review structure means the positive and negative online review, refers to the negative or positive evaluation of companies, products or services released by review publisher. The study shows that consumers often think negative information is more useful than positive information when they pick up the products. For consumers in our country, we think it still can get this conclusion, so we propose the following assumption: H3:Compared with positive review, negative review has bigger influence on online perceived credibility The Receivers Trust Tendency and Credibility Trust tendency is about personal characteristics, which means that the general willing to others dependence, based on patulous socialization (Mayer et al 1995).The researches of the trust under the network environment always put trust tendency in the individual level into the research model; they believe individual trust tendency will affect online consumers trust. People with a high trust tendency are willing to trust others, trust tendency and trust have strong relations, especially buyers and sellers are not yet familiar with each other. This article puts forward the assumptions: H4: The receivers trust tendency has positive influence on online perceived credibility Social Influence and Credibility We always use social norms and key groups to describe social influence. Combining the characteristics of online review, this study analyzes the social influence s force to perceived credibility from the perspective of consensus. Online review website will generally have a specific evaluation system for the certain review, and reader can mark scores, for example, by ticking the boxes of very helpful, not helpful, or agree, reject, etc. For online review, receivers may hold a low credibility to some review, but after seeing others vote, his credibility assessment would enhance. Therefore, it puts forward the hypothesis: H5: The reviews consensus has positive influence on online perceived credibility The Adjust Effect of Types of Recipients Adjust variables is the third variable to adjust the relationship between two variables. Different types of recipients, different relation strength with the other members of the website/bbs. Browse-oriented Internet users lack social contact with other members of the community, browsing the review on the surface, The social-oriented Internet users maintain powerful social relations with other members of the community, but they show low interest with community theme and comment information and activities. This research regards, different types of recipients, different perceived credibility on the same reviewers, content, the same social influences. Thus get below hypothesis: H1a: If types of recipients are different, the influence of reputation of review on online perceived credibility is different; H2a: If types of recipients are different, the influence of quality of review on online perceived credibility is different; H3a: If types of recipients are different, the influence of structure of review on online perceived credibility is different; H4a: If types of recipients are different, the influence of receivers trust tendency on online perceived credibility is different; H5a: If types of recipients are different, the influence of the reviews consensus on online perceived credibility is different; 4 Research Method This research adopts online survey method to collect the useful data, using professional web to generate network questionnaire. The questionnaire survey ranges from August 5th, 2009 to September 5th, This study selects registered users from third-party commentary website/bbs, such as the Mass Comment Network, Word of Mouth Network. We send s to them 378

4 stochastically, 270 questionnaires in all, get back 253 ones, eliminate invalid ones, 201 of them is valid questionnaires, 79.4% in effect. In order to observe variables effectively, this study adopted measuring scale developed by scholars at home and abroad, we use Likert 7-level measuring scale ( 1 for " completely disagree ",and 7 for "completely agree") to measure the reputation of review, the quality of review, the reviewers structure, receiver s trust tendency, types of receivers and review consensus. For the measurement of media credibility, it includes four core dimensions: reliability, accuracy, integrity and completeness. With reference to the measuring dimension above, combing the characteristic of online review, this study develops the measuring items about consumers assessment on perceived credibility of online review. 5 Data Analysis 5.1 Descriptive Statistical Results Variables average, standard deviation and all investigated variables Pearson correlation coefficient are shown in Table 2. In this study, all variables Cronbach's alpha are above 0.7, with high reliability. All of the scales have high internal consistency. As is shown in Table 1, we can see: in the significant level of 0.01, the reputation of review, the quality of review, the reviewers structure, receiver s trust tendency, types of receivers and review consensus are significantly positively related to the perceived credibility. At 0.05 significant level, about consumer individual factors, only gender is significantly associated with perceived credibility, other four survey data are not significant with perceived credibility. Table 1 Variable mean and standard deviation and the correlation coefficien Variables gender 2 age -.204** ** * -.249** ** *.146* * ** **.249** **.544**.471** **.298**.243**.249**.165* **.696**.255**.509**.361** Note:gender:1= male,2= female ; age:1= 16-21,2= 22-25,3= 26-34,4= 35-44,5= 45 and above ; occupation:1= students,2= working people,3= freelancers,4= others ; education background:1= junior school and below,2= senior school,3= university/college,4= master and above ; contact network time:1= 1year or below,2= 1 3year(include 1year),3= 3 6year(including 3 year), 4= 6 year and above. *p<0.05;**p< occupation 4 education background 5 contact network time 6 the reputation of review 7 the quality of review 8 the reviewers structure 9 review consensus 10 receiver s trust tendency 11 Perceived Credibility Mean standard deviation 5.2 Hypothesis Test Results In order to test the hypotheses, this study adopts hierarchical regression analysis, analyze the relations of 379

5 variables, including dependent variables (perceived credibility), independent variables (the reputation of review, the quality of review, the reviewers structure, receiver s trust tendency, types of receivers and review consensus) and control variables (gender, age, occupation, education degree, time of contact network). In model 1, we puts control variables (gender, age, occupation, education degree, time of contact network), into regression equation to determine control variables influence on consumers purchasing decision by checking the significance of regression coefficient. In model 2, we add control variables and independent variables into regression equations successively to make sure independent variables influence on dependent variables, by checking the significance of regression coefficient. Each model variable variance inflation factor VIF is about 2, so it indicates that multiple linear of the regression models does not exist. The results of regression are shown in Table 2. From the analysis results, when only control variables exsit, F statistics in the regression model is not significant. When independent variables are added into the regression equation, F statistics in the regression model is very significant, which proves that the integral effect of model fitting is very good. The control variables include gender, age, occupation, education degree, time of contact network. Gender, age, occupation, education degree, time of contact network (p more than 0.05 in model 2, Table 2) have no significant influence on perceived credibility. From the model 2, the reputation of reviewers (β= 0.297, p < 0.01), review quality (β= 0.372, p < 0.01) and review consensus (β= 0.129, p < 0.05), the receivers trust tendency (β=0.153, p < 0.01) has significant positive impact to perceived credibility. Therefore, hypothesis 1, 2, 4 and 5 are supported. Table 2 Regression Analysis Results of Factors Affecting the perceived credibility Model 1 Model 2 Standard β Sig. Standard β Sig. Control variable gender Age Occupation education Contact network time independent variables the reputation of review 0.297** quality of review 0.372** reviewers structure review consensus 0.129* receiver s trust tendency 0.153** F ** R R

6 Adjusted R * p <.05;** p <.01 Adjustment action analysis of recipient type. As the hypothesis, according to scholars former studies, this study believed that types of reviewers play an adjusting role on the relationship between perceived credibility and 5 variables (the reputation of review, the quality of review, the reviewers structure, receiver s trust tendency, types of receivers and review consensus).we use two factors variance analysis to check the adjust effect. Table 3 Variance Analysis of Recipient Type Adjustment Action Hypothesis Type III Sum of Squares df Mean Square F Sig. H1a: 1 reputation of review ** Type of receivers * * * H2a: 3 quality of review * Type of receivers * H3a: 5 review structure Type of receivers * H4a: 7 receiver s trust tendency ** Type of receivers * * * H5a: 9 review consensus ** Type of receivers * * p <.05; ** p <.01 From Table 3, interaction effect of recipient type and the reputation of review, interaction effect of recipient type and receiver s trust tendency are significant (p< 0.05), hypothesis H1a, H4a are supported. 6 Conclusion 6.1 Research findings First, the results show that the reputation of review has significant positive impact on perceived credibility, the higher the reputation of review, the higher online perceived credibility. This conclusion is the same as the previous conclusion. In the traditional word-of-mouth dissemination, the receivers and 381

7 disseminators are often known each other, the source of information has high credibility. But in the network environment, most of the receivers and disseminators are strangers, disseminators can use net, nicknames to release word-of-mouth information, the high credibility of traditional word-of-mouth has been challenged. Therefore, websites principles, such as accumulated scores, reviewers reputation (rank, authority, etc) assessment by other Internet users voting become an important basis to check the credibility of source information. This empirical study also confirms the existence of influence. Secondly, this research results show that the quality of the review content has the biggest influence on perceived credibility. Recipients perceived judgment about a piece of review is mainly based on content itself. The higher the quality of content is, the higher the perceived credibility is. The analysis shows that, if the content is closely related to product/service, having more details about product/service, containing a large number of useful information, describing the reviewers direct experience of product/service, its influence on the recipient's perceived credibility is bigger. Third, the study shows that the review consensus has significant positive impact on online perceived credibility. It indicates that recipients will focus on evaluation system about reviews, such as how many people leave bad review, or good one, if they think it is believed. Fourth, receiver s trust tendency has significant positive impact on online perceived credibility. Mayer etc (1995) think, personal trust tendency and trust has a strong relationship, especially they are not familiar with each other. Under the network environment, many receiver and publishers never meet each other, the strong relationship does exist. 6.2 Managerial Implications Any research is based on practice and service practice, this study is no exception. This study has positive significance, which can be utilized by the enterprise The Online Review Website Must Strengthen the Construction and Improvement of Evaluation System Online review website should strengthen the construction of the assessment about the reputation of review publishers. By the empirical study, we see that the reputation of review publishers has positive influence on perceived credibility. It is a must and important for a online review website to perfect the evaluation system. A perfect evaluation system should be concise, which can identify and eliminate malicious users for gaining credit points, make readers easily identify the patterns relationship with the reputation degree. At the same time, the online review website should perfect evaluation system of the review content, which includes the quantificational voting systems, such as review s favorable or bad evaluation, or how many scores the review should gain. Furthermore, readers message and review should be encouraged. All of these can strengthen the perceived credibility of review, thus forming the user group loyalty, increase the websites visit capacity Enterprises can Launch Marketing Activities by Using the Online Review Online review is playing an important role in consumers' decision-making process, enterprises should pay attention to and make good use of online review, to launch marketing activities. At present, most of specific products or services often have one or two well-known professional website or BBS, for users to publish and exchange various views and experience. Enterprises should focus on the review of enterprise products, collect their opinion, improve the products or services, according to consumers' reviews, and give a feedback to consumers in time. Secondly, the enterprise can interact with the consumers, by inviting some website, BBS users, especially those active users, such as well-known ID, high prestige users, to try their products and services, and encourage the release of product/service. This review has higher reliability, and has greater influence for other consumer decision-making Research Limitations and Direction of Future Research Although this study gains some beneficial research achievements, but also has certain limitations to be solved in future. Firstly, in the sample selection, due to the limited time and funds, the research data are all collected from several well-known third-party BBS/comment website. Although these websites have high credibility, but some differences do exist, therefore, some factors from websites are also likely to 382

8 affect the credibility of the review. Secondly, the answer is completed, based on the receiver s memories of online review within a week, so participants may not answer real reaction, according to their actual situation. In the study, the evaluation of variables is based on respondents subjective judgment, which may be affected by the factors such as the mood. It will affect the objectivity of data. Thirdly, in this study, review structure is divided into positive reviews and negative reviews, but there are still the reviews including positive and negative information. And most of the collected data in this study are positive review, which resulted in review structure s influence on perceive the credibility is not significant. Fourthly, about the research of social factors, map of social network, is a good way to make a concrete analysis of social influence. However, social network is so complicate to draw, takes a long time, and need to use some advanced algorithm and mathematical model. Because of the restrictions on study time and relevant professional ability, we have not dug further mining. Therefore, various kinds of research method can be explored. References [1]. Guo Guoqing, Yang Xuecheng. Word-of-mouth marketing and its application in the era of Internet. Finance and Trade Economic, 9(2006), p (in Chinese) [2]. Yang Xuecheng, Qian Minghui. The Influence of Online Reputation on Consumer's Decision. Contemporary Economy & Management, 3(2006) (in Chinese) [3]. Jin Liyin. An empirical study on the impact of EWOM on consumers buying decisions. Economic Management, 22(2007) (in Chinese) [4]. B.Bickart, R. M. Schindler. Internet forums as influential sources of consumer information. Journal of Interactive Marketing, 15(2001), p [5]. D. M. Boush, L. Kahle. Evaluating negative information in online consumer discussions: from qualitative analysis to signal detection. Internet Applications in Euromarketing, 11(2001). [6]. J. J.Brown, H. P. Reingen. Social ties and word-of-mouth referral behavior. Journal of Consumer Research, 3(1987), p [7]. D.Godes, D.Mayzlin. Using online conversation to study word-of-mouth communication. Marketing Science, 4(2004), p [8]. R. C.Mayer, H. J. Davis, F. D. Schoorman, J. Pointon. An integrative model of organizational trust. Academy of Management Review, 3(1995), p

MAGNT Research Report (ISSN. 1444-8939) Vol.2 (Special Issue) PP: 213-220

MAGNT Research Report (ISSN. 1444-8939) Vol.2 (Special Issue) PP: 213-220 Studying the Factors Influencing the Relational Behaviors of Sales Department Staff (Case Study: The Companies Distributing Medicine, Food and Hygienic and Cosmetic Products in Arak City) Aram Haghdin

More information

TAM Analysis of College Students Online Banking Brand Selection Factors

TAM Analysis of College Students Online Banking Brand Selection Factors ISSN(Print): 2377-0082 ISSN(Online): 2377-0163 EQUILIBRIUM, CHAOS, AND CONERGENCE IN DYNAMICAL NETWORK In Press TAM Analysis of College Students Online Banking Brand Selection Factors Jing Xu*, Xue Liu,

More information

Impact of Rationality in Creating Consumer Motivation (A Study of State Life Insurance Corporation Peshawar - Pakistan) Shahzad Khan

Impact of Rationality in Creating Consumer Motivation (A Study of State Life Insurance Corporation Peshawar - Pakistan) Shahzad Khan (A Study of State Life Insurance Corporation Peshawar - Pakistan) Shahzad Khan Abstract This study primarily attempts to investigate the relationship among the variable to create rational motivation in

More information

Consumers attitude towards online shopping: Factors influencing employees of crazy domains to shop online

Consumers attitude towards online shopping: Factors influencing employees of crazy domains to shop online Journal of Management and Marketing Research Consumers attitude towards online shopping: Factors influencing employees of crazy domains to shop online ABSTRACT Saad Akbar Bangkok University, Thailand Paul

More information

The Influence of Trust In Top Management And Attitudes Toward Appraisal And Merit Systems On Perceived Quality Of Care

The Influence of Trust In Top Management And Attitudes Toward Appraisal And Merit Systems On Perceived Quality Of Care The Influence of Trust In Top Management And Attitudes Toward Appraisal And Merit Systems On Perceived Quality Of Care Michael J. Vest and David L. Duhon Department of Management and Marketing College

More information

COMPARISONS OF CUSTOMER LOYALTY: PUBLIC & PRIVATE INSURANCE COMPANIES.

COMPARISONS OF CUSTOMER LOYALTY: PUBLIC & PRIVATE INSURANCE COMPANIES. 277 CHAPTER VI COMPARISONS OF CUSTOMER LOYALTY: PUBLIC & PRIVATE INSURANCE COMPANIES. This chapter contains a full discussion of customer loyalty comparisons between private and public insurance companies

More information

Consumer Purchase Intention Research Based on Social Media Marketing

Consumer Purchase Intention Research Based on Social Media Marketing International Journal of Business and Social Science Vol. 5, No. 10(1); September 2014 Consumer Purchase Intention Research Based on Social Media Marketing Maoyan College of Management Shanghai University

More information

CHAPTER 5: CONSUMERS ATTITUDE TOWARDS ONLINE MARKETING OF INDIAN RAILWAYS

CHAPTER 5: CONSUMERS ATTITUDE TOWARDS ONLINE MARKETING OF INDIAN RAILWAYS CHAPTER 5: CONSUMERS ATTITUDE TOWARDS ONLINE MARKETING OF INDIAN RAILWAYS 5.1 Introduction This chapter presents the findings of research objectives dealing, with consumers attitude towards online marketing

More information

Sport Celebrity Influence on Young Adult Consumers. Keywords: Advertising, Execution, Strategy, Celebrity

Sport Celebrity Influence on Young Adult Consumers. Keywords: Advertising, Execution, Strategy, Celebrity Page 1 of 9 ANZMAC 2009 Sport Celebrity Influence on Young Adult Consumers Steve Dix, Curtin University of Technology Email: Steve.Dix@cbs.curtin.edu.au The paper investigates how sports celebrities can

More information

CONSUMERS' BUYING BEHAVIOR TOWARDS GREEN PRODUCTS: AN EXPLORATORY STUDY

CONSUMERS' BUYING BEHAVIOR TOWARDS GREEN PRODUCTS: AN EXPLORATORY STUDY Int. J. Mgmt Res. & Bus. Strat. 2014 Collins Marfo Agyeman, 2014 ISSN 2319-345X www.ijmrbs.com Vol. 3, No. 1, January 2014 2014 IJMRBS. All Rights Reserved CONSUMERS' BUYING BEHAVIOR TOWARDS GREEN PRODUCTS:

More information

Impact of ICT on Teacher Engagement in Select Higher Educational Institutions in India

Impact of ICT on Teacher Engagement in Select Higher Educational Institutions in India Impact of ICT on Teacher Engagement in Select Higher Educational Institutions in India Bushra S P Singh 1, Dr. Sanjay Kaushik 2 1 Research Scholar, University Business School, Arts Block 3, Panjab University,

More information

J. Appl. Environ. Biol. Sci., 5(5)220-226, 2015 2015, TextRoad Publication

J. Appl. Environ. Biol. Sci., 5(5)220-226, 2015 2015, TextRoad Publication 2015, TextRoad Publication ISSN: 2090-4274 Journal of Applied Environmental and Biological Sciences www.textroad.com Evaluation of the Impact of Change Management Dimensions on Increasing Organizational

More information

BUSINESS-GENERATED SOCIAL MEDIA 1

BUSINESS-GENERATED SOCIAL MEDIA 1 BUSINESS-GENERATED SOCIAL MEDIA 1 Business-Generated Social Media: The Effect on Young Adults Deanna Etzold Spring Hill College This paper was prepared for Communication Research 335, Section 01, taught

More information

Evaluating the Factors Affecting on Intension to Use of E-Recruitment

Evaluating the Factors Affecting on Intension to Use of E-Recruitment American Journal of Information Science and Computer Engineering Vol., No. 5, 205, pp. 324-33 http://www.aiscience.org/journal/ajisce Evaluating the Factors Affecting on Intension to Use of E-Recruitment

More information

Lin Cui, Yan Chen and Yang Li Art institute, Hebei Normal University of Science and Technology, Qinhuangdao, 066004, China Email: 2067377625@qq.

Lin Cui, Yan Chen and Yang Li Art institute, Hebei Normal University of Science and Technology, Qinhuangdao, 066004, China Email: 2067377625@qq. V ol., No. (06), pp.363-374 http://dx.doi.org/0.457/ijmue.06...35 The Research on the Influence of Computer Music Perceived Value on Music Perception for Colleges under Different Backgrounds Based on SPSS

More information

Exploring the Drivers of E-Commerce through the Application of Structural Equation Modeling

Exploring the Drivers of E-Commerce through the Application of Structural Equation Modeling Exploring the Drivers of E-Commerce through the Application of Structural Equation Modeling Andre F.G. Castro, Raquel F.Ch. Meneses and Maria R.A. Moreira Faculty of Economics, Universidade do Porto R.Dr.

More information

Mobile Stock Trading (MST) and its Social Impact: A Case Study in Hong Kong

Mobile Stock Trading (MST) and its Social Impact: A Case Study in Hong Kong Mobile Stock Trading (MST) and its Social Impact: A Case Study in Hong Kong K. M. Sam 1, C. R. Chatwin 2, I. C. Ma 3 1 Department of Accounting and Information Management, University of Macau, Macau, China

More information

The Impact of Affective Human Resources Management Practices on the Financial Performance of the Saudi Banks

The Impact of Affective Human Resources Management Practices on the Financial Performance of the Saudi Banks 327 The Impact of Affective Human Resources Management Practices on the Financial Performance of the Saudi Banks Abdullah Attia AL-Zahrani King Saud University azahrani@ksu.edu.sa Ahmad Aref Almazari*

More information

Cooperation Performance between E-Commerce and Sports Commodity based on Online Marketing Strategy

Cooperation Performance between E-Commerce and Sports Commodity based on Online Marketing Strategy , pp.281-292 http://dx.doi.org/10.14257/ijmue.2016.11.1.27 Cooperation Performance between E-Commerce and Sports Commodity based on Online Marketing Strategy Yadong Ren Huaiyin Normal University, 223300

More information

ANALYSIS OF USER ACCEPTANCE OF A NETWORK MONITORING SYSTEM WITH A FOCUS ON ICT TEACHERS

ANALYSIS OF USER ACCEPTANCE OF A NETWORK MONITORING SYSTEM WITH A FOCUS ON ICT TEACHERS ANALYSIS OF USER ACCEPTANCE OF A NETWORK MONITORING SYSTEM WITH A FOCUS ON ICT TEACHERS Siti Rahayu Abdul Aziz 1, Mohamad Ibrahim 2, and Suhaimi Sauti 3 1 Universiti Teknologi MARA, Malaysia, rahayu@fskm.uitm.edu.my

More information

Effect of Job Autonomy Upon Organizational Commitment of Employees at Different Hierarchical Level

Effect of Job Autonomy Upon Organizational Commitment of Employees at Different Hierarchical Level psyct.psychopen.eu 2193-7281 Research Articles Effect of Job Autonomy Upon Organizational Commitment of Employees at Different Hierarchical Level Shalini Sisodia* a, Ira Das a [a] Department of Psychology,

More information

Study of Determinants of e-crm in Influencing Consumer Satisfaction in B2C Websites

Study of Determinants of e-crm in Influencing Consumer Satisfaction in B2C Websites 444 Study of Determinants of e-crm in Influencing Consumer Satisfaction in B2C Rui Liu, Weijun Wang Department of Information Management, HuaZhong Normal University, Wuhan 430079, China liuruiccnu@hotmail.com

More information

EXPLAIN THE EFFECTIVENESS OF ADVERTISING USING THE AIDA MODEL

EXPLAIN THE EFFECTIVENESS OF ADVERTISING USING THE AIDA MODEL EXPLAIN THE EFFECTIVENESS OF ADVERTISING USING THE AIDA MODEL SAHAR GHARIBI a DR.SEYED YAHYAH SEYED DANESH b DR.KAMBIZ SHAHRODI c Abstract The main objective of this research, Explain the effectiveness

More information

ijcrb.webs.com INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS OCTOBER 2013 VOL 5, NO 6 Abstract 1. Introduction:

ijcrb.webs.com INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS OCTOBER 2013 VOL 5, NO 6 Abstract 1. Introduction: Impact of Management Information Systems to Improve Performance in Municipalities in North of Jordan Fawzi Hasan Altaany Management Information Systems Department, Faculty of Administrative Sciences, Irbid

More information

EFL LEARNERS PERCEPTIONS OF USING LMS

EFL LEARNERS PERCEPTIONS OF USING LMS EFL LEARNERS PERCEPTIONS OF USING LMS Assist. Prof. Napaporn Srichanyachon Language Institute, Bangkok University gaynapaporn@hotmail.com ABSTRACT The purpose of this study is to present the views, attitudes,

More information

DAVOOD MEHRJOO a1 AND MANSOOR MIRMOOSAVI b

DAVOOD MEHRJOO a1 AND MANSOOR MIRMOOSAVI b Indian J.Sci.Res. 7 (1): 687-691, 014 ISSN: 0976-876 (Print) ISSN: 50-0138(Online) ELECTRONIC SYSTEM OF HUMAN RESOURCE MANAGEMENT AND EXERCISE OF LEADERSHIP IN HUMAN RESOURCES: A CASE STUDY OF AMIRALMOMENIN

More information

The Impact of Management Information Systems on the Performance of Governmental Organizations- Study at Jordanian Ministry of Planning

The Impact of Management Information Systems on the Performance of Governmental Organizations- Study at Jordanian Ministry of Planning The Impact of Management Information Systems on the Performance of Governmental Organizations- Study at Jordanian Ministry of Planning Dr. Shehadeh M.A.AL-Gharaibeh Assistant prof. Business Administration

More information

Barriers & Incentives to Obtaining a Bachelor of Science Degree in Nursing

Barriers & Incentives to Obtaining a Bachelor of Science Degree in Nursing Southern Adventist Univeristy KnowledgeExchange@Southern Graduate Research Projects Nursing 4-2011 Barriers & Incentives to Obtaining a Bachelor of Science Degree in Nursing Tiffany Boring Brianna Burnette

More information

CUSTOMER SERVICE AND ORGANIZATIONAL GROWTH OF SERVICE ENTERPRISE IN SOMALIA

CUSTOMER SERVICE AND ORGANIZATIONAL GROWTH OF SERVICE ENTERPRISE IN SOMALIA CUSTOMER SERVICE AND ORGANIZATIONAL GROWTH OF SERVICE ENTERPRISE IN SOMALIA Ismail Ali Yusuf Hassan Faculty of Business and Accountancy, SIMAD University, Mogadishu, SOMALIA. ismartyou@gmail.com ABSTRACT

More information

THE INFLUENCE OF MARKETING INTELLIGENCE ON PERFORMANCES OF ROMANIAN RETAILERS. Adrian MICU 1 Angela-Eliza MICU 2 Nicoleta CRISTACHE 3 Edit LUKACS 4

THE INFLUENCE OF MARKETING INTELLIGENCE ON PERFORMANCES OF ROMANIAN RETAILERS. Adrian MICU 1 Angela-Eliza MICU 2 Nicoleta CRISTACHE 3 Edit LUKACS 4 THE INFLUENCE OF MARKETING INTELLIGENCE ON PERFORMANCES OF ROMANIAN RETAILERS Adrian MICU 1 Angela-Eliza MICU 2 Nicoleta CRISTACHE 3 Edit LUKACS 4 ABSTRACT The paper was dedicated to the assessment of

More information

Statistical Analysis on Relation between Workers Information Security Awareness and the Behaviors in Japan

Statistical Analysis on Relation between Workers Information Security Awareness and the Behaviors in Japan Statistical Analysis on Relation between Workers Information Security Awareness and the Behaviors in Japan Toshihiko Takemura Kansai University This paper discusses the relationship between information

More information

Does Trust Matter to Develop Customer Loyalty in Online Business?

Does Trust Matter to Develop Customer Loyalty in Online Business? Does Trust Matter to Develop Customer Loyalty in Online Business? Pattarawan Prasarnphanich, Ph.D. Department of Information Systems, City University of Hong Kong Email: pprasarn@cityu.edu.hk Abstract

More information

Segmentation: Foundation of Marketing Strategy

Segmentation: Foundation of Marketing Strategy Gelb Consulting Group, Inc. 1011 Highway 6 South P + 281.759.3600 Suite 120 F + 281.759.3607 Houston, Texas 77077 www.gelbconsulting.com An Endeavor Management Company Overview One purpose of marketing

More information

ASIAN JOURNAL OF MANAGEMENT RESEARCH Online Open Access publishing platform for Management Research

ASIAN JOURNAL OF MANAGEMENT RESEARCH Online Open Access publishing platform for Management Research Online Open Access publishing platform for Management Research Research Article ISSN 2229 3795 Influence of Non Financial Rewards on Job Satisfaction: A Case Study of Educational Sector of Pakistan Department

More information

The effect of social value on the Bank customer loyalty (Case Study: branches of Mellat Bank in the city of Isfahan)

The effect of social value on the Bank customer loyalty (Case Study: branches of Mellat Bank in the city of Isfahan) ACADEMIE ROYALE DES SCIENCES D OUTRE-MER BULLETIN DES SEANCES Vol. 4 No. 2 May 2015 pp. 260-266 ISSN: 0001-4176 The effect of social value on the Bank customer loyalty (Case Study: branches of Mellat Bank

More information

in nigerian companies.

in nigerian companies. Information Management 167 in nigerian companies. Idris, Adekunle. A. Abstract: Keywords: Relationship Marketing, Customer loyalty, Customer Service, Relationship Marketing Strategy and Nigeria. Introduction

More information

WHAT IS A JOURNAL CLUB?

WHAT IS A JOURNAL CLUB? WHAT IS A JOURNAL CLUB? With its September 2002 issue, the American Journal of Critical Care debuts a new feature, the AJCC Journal Club. Each issue of the journal will now feature an AJCC Journal Club

More information

Analysis of the Precision Marketing Technological System on CRM

Analysis of the Precision Marketing Technological System on CRM Analysis of the Precision Marketing Technological System on CRM LI Zhihong 1, LIANG Dong 2 1, 2. Business School, Jianghan University, Wuhan, Hubei, China 1, 2. Key Research Institute of Strategies and

More information

Advertising value of mobile marketing through acceptance among youth in Karachi

Advertising value of mobile marketing through acceptance among youth in Karachi MPRA Munich Personal RePEc Archive Advertising value of mobile marketing through acceptance among youth in Karachi Suleman Syed Akbar and Rehan Azam and Danish Muhammad IQRA UNIVERSITY 1. September 2012

More information

Title of paper: ROLE OF SOCIAL MEDIA MARKETING IN AUTOMOBILE SECTOR

Title of paper: ROLE OF SOCIAL MEDIA MARKETING IN AUTOMOBILE SECTOR Title of paper: ROLE OF SOCIAL MEDIA MARKETING IN AUTOMOBILE SECTOR Authors: 1. Prof. Priyanka Shah Asst. Prof. Shri Chimanbhai Patel Institute of Management & Research 2. Prof. Anu Gupta Asst. Prof. Shri

More information

CHAPTER 5 COMPARISON OF DIFFERENT TYPE OF ONLINE ADVERTSIEMENTS. Table: 8 Perceived Usefulness of Different Advertisement Types

CHAPTER 5 COMPARISON OF DIFFERENT TYPE OF ONLINE ADVERTSIEMENTS. Table: 8 Perceived Usefulness of Different Advertisement Types CHAPTER 5 COMPARISON OF DIFFERENT TYPE OF ONLINE ADVERTSIEMENTS 5.1 Descriptive Analysis- Part 3 of Questionnaire Table 8 shows the descriptive statistics of Perceived Usefulness of Banner Ads. The results

More information

Designing Ranking Systems for Consumer Reviews: The Impact of Review Subjectivity on Product Sales and Review Quality

Designing Ranking Systems for Consumer Reviews: The Impact of Review Subjectivity on Product Sales and Review Quality Designing Ranking Systems for Consumer Reviews: The Impact of Review Subjectivity on Product Sales and Review Quality Anindya Ghose, Panagiotis G. Ipeirotis {aghose, panos}@stern.nyu.edu Department of

More information

EMPIRICAL INVESTIGATION OF LEADERSHIP STYLE ON ENHANCING TEAM BUILDING SKILLS

EMPIRICAL INVESTIGATION OF LEADERSHIP STYLE ON ENHANCING TEAM BUILDING SKILLS EMPIRICAL INVESTIGATION OF LEADERSHIP STYLE ON ENHANCING TEAM BUILDING SKILLS Prof. Dr. Muhammad Ehsan Malik Dean Faculty of Economics and Management Sciences Director, Institute of Business Administration

More information

IMPACT OF SUPPLY CHAIN MANAGEMENT STRATEGIES ON COMPETITIVE ADVANTAGE IN MANUFACTURING COMPANIES OF KHUZESTAN PROVINCE

IMPACT OF SUPPLY CHAIN MANAGEMENT STRATEGIES ON COMPETITIVE ADVANTAGE IN MANUFACTURING COMPANIES OF KHUZESTAN PROVINCE IMPACT OF SUPPLY CHAIN MANAGEMENT STRATEGIES ON COMPETITIVE ADVANTAGE IN MANUFACTURING COMPANIES OF KHUZESTAN PROVINCE Mohammad Ali Enayati Shiraz, Elham Ramezani 2 Department of Industrial Management,

More information

Consuming Research on Brand Recognition on Mobile Phones Purchase in Beijing

Consuming Research on Brand Recognition on Mobile Phones Purchase in Beijing Consuming Research on Brand Recognition on Mobile Phones Purchase in Beijing Wang, Wen Cheng, Dept. of Business Management, Hwa Hsia Institute of Technology Chu, Ying Chien, Department of Tourism and Leisure,

More information

THE IMPACT OF USING ACCOUNTING INFORMATION SYSTEMS ON THE QUALITY OF FINANCIAL STATEMENTS SUBMITTED TO THE INCOME AND SALES TAX DEPARTMENT IN JORDAN

THE IMPACT OF USING ACCOUNTING INFORMATION SYSTEMS ON THE QUALITY OF FINANCIAL STATEMENTS SUBMITTED TO THE INCOME AND SALES TAX DEPARTMENT IN JORDAN THE IMPACT OF USING ACCOUNTING INFORMATION SYSTEMS ON THE QUALITY OF FINANCIAL STATEMENTS SUBMITTED TO THE INCOME AND SALES TAX DEPARTMENT IN JORDAN Ahmad Adel Jamil Abdallah, PhD, Assistance Prof. Accounting,

More information

SCIENCE ROAD JOURNAL

SCIENCE ROAD JOURNAL SCIENCE ROAD Journal SCIENCE ROAD JOURNAL Year: 2015 Volume: 03 Issue: 03 Pages: 278-285 Analyzing the impact of knowledge management on the success of customer communications with intermediary role of

More information

EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION AND LOYALTY

EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION AND LOYALTY INTERNATIONAL JOURNAL OF MANAGEMENT (IJM) International Journal of Management (IJM), ISSN 0976 6502(Print), ISSN 0976-6510(Online), ISSN 0976-6502 (Print) ISSN 0976-6510 (Online) Volume 6, Issue 5, May

More information

Journal of Internet Banking and Commerce

Journal of Internet Banking and Commerce Journal of Internet Banking and Commerce An open access Internet journal (http://www.arraydev.com/commerce/jibc/) Journal of Internet Banking and Commerce, August 2011, vol. 16, no.2 (http://www.arraydev.com/commerce/jibc/)

More information

Importance of Online Product Reviews from a Consumer s Perspective

Importance of Online Product Reviews from a Consumer s Perspective Advances in Economics and Business 1(1): 1-5, 2013 DOI: 10.13189/aeb.2013.010101 http://www.hrpub.org Importance of Online Product Reviews from a Consumer s Perspective Georg Lackermair 1,2, Daniel Kailer

More information

Chapter VIII Customers Perception Regarding Health Insurance

Chapter VIII Customers Perception Regarding Health Insurance Chapter VIII Customers Perception Regarding Health Insurance This chapter deals with the analysis of customers perception regarding health insurance and involves its examination at series of stages i.e.

More information

Analysis of the Relationship between Strategic Management and Human Resources Management in Informatics Services Company of Tehran Province

Analysis of the Relationship between Strategic Management and Human Resources Management in Informatics Services Company of Tehran Province Modern Applied Science; Vol. 10, No. 6; 2016 ISSN 1913-1844 E-ISSN 1913-1852 Published by Canadian Center of Science and Education Analysis of the Relationship between Strategic Management and Human Resources

More information

Research on the Custom Pricing Model of Online Retail Clothing

Research on the Custom Pricing Model of Online Retail Clothing www.sciedu.ca/jbar Journal of Business Administration Research Vol. 3, No. 2; 204 Research on the Custom Pricing Model of Online Retail Clothing Hai Liu, Shuaitong Liang & Shouzhong Hu College of fashion,

More information

The Technology Acceptance Model with Online Learning for the Principals in Elementary Schools and Junior High Schools

The Technology Acceptance Model with Online Learning for the Principals in Elementary Schools and Junior High Schools The Technology Acceptance Model with Online Learning for the Principals in Elementary Schools and Junior High Schools RONG-JYUE FANG 1, HUA- LIN TSAI 2, CHI -JEN LEE 3, CHUN-WEI LU 4 1,2 Department of

More information

Measuring Trustworthiness toward Online Shopping Websites: An Empirical Study

Measuring Trustworthiness toward Online Shopping Websites: An Empirical Study ASA University Review, Vol. 6 No. 2, July December, 2012 Measuring Trustworthiness toward Online Shopping Websites: An Empirical Study Md. Shafiqul Islam * Md. Zahir Uddin Arif ** Md. Nazrul Islam ***

More information

Potentiality of Online Sales and Customer Relationships

Potentiality of Online Sales and Customer Relationships Potentiality of Online Sales and Customer Relationships P. Raja, R. Arasu, and Mujeebur Salahudeen Abstract Today Internet is not only a networking media, but also as a means of transaction for consumers

More information

The Empirical Analysis Model on Critical Success Factors for Emergency Management Engineering Information System

The Empirical Analysis Model on Critical Success Factors for Emergency Management Engineering Information System Available online at www.sciencedirect.com Systems Engineering Procedia 5 (2012 ) 234 239 International Symposium on Emergency Management 2011 The Empirical Analysis Model on Critical Success Factors for

More information

Introduction. Research Problem. Larojan Chandrasegaran (1), Janaki Samuel Thevaruban (2)

Introduction. Research Problem. Larojan Chandrasegaran (1), Janaki Samuel Thevaruban (2) Larojan Chandrasegaran (1), Janaki Samuel Thevaruban (2) Determining Factors on Applicability of the Computerized Accounting System in Financial Institutions in Sri Lanka (1) Department of Finance and

More information

Empirical Research on Influencing Factors of Human Resources Management Outsourcing Degree *

Empirical Research on Influencing Factors of Human Resources Management Outsourcing Degree * ibusiness, 2013, 5, 168-174 http://dx.doi.org/10.4236/ib.2013.53b036 Published Online September 2013 (http://www.scirp.org/journal/ib) Empirical Research on Influencing Factors of Human Resources Management

More information

Analysis on Personnel Dispatched Business Management of Software Service Outsourcing Enterprise: Based on Psychological Contract

Analysis on Personnel Dispatched Business Management of Software Service Outsourcing Enterprise: Based on Psychological Contract 512 Proceedings of the 8th International Conference on Innovation & Management Analysis on Personnel Dispatched Business Management of Software Service Outsourcing Enterprise: Based on Psychological Contract

More information

Investigating the effective factors on Customer Relationship Management capability in central department of Refah Chain Stores

Investigating the effective factors on Customer Relationship Management capability in central department of Refah Chain Stores Investigating the effective factors on Customer Relationship Management capability in central department of Refah Chain Stores Salar Fathi, M.A. Student, Department of Management, Business Branch, Islamic

More information

A STUDY OF THE ROLE OF INFORMATION TECHNOLOGY FOR IMPROVEMENT, A TOOL FOR CUSTOMER RELATIONSHIP MANAGEMENT IN IRAN KHODROU AGENCIES

A STUDY OF THE ROLE OF INFORMATION TECHNOLOGY FOR IMPROVEMENT, A TOOL FOR CUSTOMER RELATIONSHIP MANAGEMENT IN IRAN KHODROU AGENCIES A STUDY OF THE ROLE OF INFORMATION TECHNOLOGY FOR IMPROVEMENT, A TOOL FOR CUSTOMER RELATIONSHIP MANAGEMENT IN IRAN KHODROU AGENCIES Zahra Khoshiman and *Farshid Namamian Department of Business Management,

More information

Effective Factors Influencing on the Implementation of Knowledge Management in the Agricultural Bank of Qom Province

Effective Factors Influencing on the Implementation of Knowledge Management in the Agricultural Bank of Qom Province International Journal of Agricultural Management and Development (IJAMAD) Available online on: www.ijamad.iaurasht.ac.ir ISSN: 2159-5852 (Print) ISSN:2159-5860 (Online) Effective Factors Influencing on

More information

The Influences of Perceived Value on Consumer Purchase Intention: The Moderating Effect of Advertising Endorser

The Influences of Perceived Value on Consumer Purchase Intention: The Moderating Effect of Advertising Endorser The Influences of Perceived Value on Consumer Purchase Intention: The Moderating Effect of Advertising Endorser Dr. Hsinkuang Chi, Nanhua University, Taiwan Dr. Huery Ren Yeh, Shih Chien University, Kaohsiung,

More information

IMPACT OF CORE SELF EVALUATION (CSE) ON JOB SATISFACTION IN EDUCATION SECTOR OF PAKISTAN Yasir IQBAL University of the Punjab Pakistan

IMPACT OF CORE SELF EVALUATION (CSE) ON JOB SATISFACTION IN EDUCATION SECTOR OF PAKISTAN Yasir IQBAL University of the Punjab Pakistan IMPACT OF CORE SELF EVALUATION (CSE) ON JOB SATISFACTION IN EDUCATION SECTOR OF PAKISTAN Yasir IQBAL University of the Punjab Pakistan ABSTRACT The focus of this research is to determine the impact of

More information

The role of business intelligence in knowledge sharing: a Case Study at Al-Hikma Pharmaceutical Manufacturing Company

The role of business intelligence in knowledge sharing: a Case Study at Al-Hikma Pharmaceutical Manufacturing Company The role of business intelligence in knowledge sharing: a Case Study at Al-Hikma Pharmaceutical Manufacturing Company Samer Barakat 1* Hasan Ali Al-Zu bi 2 Hanadi Al-Zegaier 3 1. Management Information

More information

MODELING ELECTRONIC WORD OF MOUTH AND COMPLAINT BEHAVIOR FOR ELECTRONIC CRM SYSTEMS

MODELING ELECTRONIC WORD OF MOUTH AND COMPLAINT BEHAVIOR FOR ELECTRONIC CRM SYSTEMS MODELING ELECTRONIC WORD OF MOUTH AND COMPLAINT BEHAVIOR FOR ELECTRONIC CRM SYSTEMS Charles V. Trappey, National Chiao Tung University, Taiwan trappey@faculty.nctu.edu.tw Conna Yang, National Chiao Tung

More information

The Influence of Stressful Life Events of College Students on Subjective Well-Being: The Mediation Effect of the Operational Effectiveness

The Influence of Stressful Life Events of College Students on Subjective Well-Being: The Mediation Effect of the Operational Effectiveness Open Journal of Social Sciences, 2016, 4, 70-76 Published Online June 2016 in SciRes. http://www.scirp.org/journal/jss http://dx.doi.org/10.4236/jss.2016.46008 The Influence of Stressful Life Events of

More information

DETERMINANTS OF CUSTOMER SATISFACTION IN FAST FOOD INDUSTRY

DETERMINANTS OF CUSTOMER SATISFACTION IN FAST FOOD INDUSTRY DETERMINANTS OF CUSTOMER SATISFACTION IN FAST FOOD INDUSTRY Shahzad Khan, Lecturer City University of Science & I-T, Peshawar Pakistan Syed Majid Hussain, BBA (Hons) student, City University of Science

More information

INVESTIGATION OF EFFECTIVE FACTORS IN USING MOBILE ADVERTISING IN ANDIMESHK. Abstract

INVESTIGATION OF EFFECTIVE FACTORS IN USING MOBILE ADVERTISING IN ANDIMESHK. Abstract INVESTIGATION OF EFFECTIVE FACTORS IN USING MOBILE ADVERTISING IN ANDIMESHK Mohammad Ali Enayati Shiraz 1, Elham Ramezani 2 1-2 Department of Industrial Management, Islamic Azad University, Andimeshk Branch,

More information

Keywords: Marketing Strategy, Competitive Advantage, the Customer Relationship System, State Banks of Kermanshah

Keywords: Marketing Strategy, Competitive Advantage, the Customer Relationship System, State Banks of Kermanshah CODIFYING THE MARKETING STRATEGY WITH AN APPROACH TO THE COMPETITIVE ADVANTAGE- CASE STUDY: THE COMPARISON OFCUSTOMER RELATIONSHIP SYSTEM IN STATE BANKS Jalaledin Gavazi and *Seyed Reza Hassani Department

More information

OCTOBER 2013 VOL 5, NO 6

OCTOBER 2013 VOL 5, NO 6 The study of peoples attitude and response toward receiving sms advertising Mozhgan Ahmadi 1, Gholam Ali Masrour 2 and Mansour Khaksar 1 1 Department of Business Management, Islamic Azad University, Tehran,

More information

AN IMPROVED CREDIT SCORING METHOD FOR CHINESE COMMERCIAL BANKS

AN IMPROVED CREDIT SCORING METHOD FOR CHINESE COMMERCIAL BANKS AN IMPROVED CREDIT SCORING METHOD FOR CHINESE COMMERCIAL BANKS Jianping Li Jinli Liu Weixuan Xu 1.University of Science & Technology of China, Hefei, 230026, P.R. China 2.Institute of Policy and Management

More information

Examining the Savings Habits of Individuals with Present-Fatalistic Time Perspectives using the Theory of Planned Behavior

Examining the Savings Habits of Individuals with Present-Fatalistic Time Perspectives using the Theory of Planned Behavior Examining the Savings Habits of Individuals with Present-Fatalistic Time Perspectives using the Theory of Planned Behavior Robert H. Rodermund April 3, 2012 Lindenwood University 209 S. Kingshighway, Harmon

More information

Web as New Advertising Media among the Net Generation: A Study on University Students in Malaysia

Web as New Advertising Media among the Net Generation: A Study on University Students in Malaysia Web as New Advertising Media among the Net Generation: A Study on University Students in Malaysia Arasu Raman* and Viswanathan Annamalai** Globalization drives a number of opportunities for small to medium

More information

Relationship Quality as Predictor of B2B Customer Loyalty. Shaimaa S. B. Ahmed Doma

Relationship Quality as Predictor of B2B Customer Loyalty. Shaimaa S. B. Ahmed Doma Relationship Quality as Predictor of B2B Customer Loyalty Shaimaa S. B. Ahmed Doma Faculty of Commerce, Business Administration Department, Alexandria University Email: Shaimaa_ahmed24@yahoo.com Abstract

More information

The Influence of Trust and Commitment on Customer Relationship Management Performance in Mobile Phone Services

The Influence of Trust and Commitment on Customer Relationship Management Performance in Mobile Phone Services 2011 3rd International Conference on Information and Financial Engineering IPEDR vol.12 (2011) (2011) IACSIT Press, Singapore The Influence of Trust and Commitment on Customer Relationship Management Performance

More information

The Impact of Electronic Word of Mouth on Consumers Purchasing Decisions

The Impact of Electronic Word of Mouth on Consumers Purchasing Decisions The Impact of Electronic Word of Mouth on Consumers Purchasing Decisions Amal M. Almana PhD Student College of Computer and Information Sciences King Saud University, Riyadh, Saudi Arabia Abdulrahman A.

More information

Unit 31 A Hypothesis Test about Correlation and Slope in a Simple Linear Regression

Unit 31 A Hypothesis Test about Correlation and Slope in a Simple Linear Regression Unit 31 A Hypothesis Test about Correlation and Slope in a Simple Linear Regression Objectives: To perform a hypothesis test concerning the slope of a least squares line To recognize that testing for a

More information

Epistemologia. Check-mail marketing software and e-commerce customer behavior. Available online at www.epistemologia-journal.com ISSN: 0392-9760

Epistemologia. Check-mail marketing software and e-commerce customer behavior. Available online at www.epistemologia-journal.com ISSN: 0392-9760 Epistemologia Available online at ISSN: 0392-9760 Vol.11, Issue.01, Page: 56-60 (2014) Check-mail marketing software and e-commerce customer behavior Reza ijadi 1, ahmad sanaei 2 1 Professor Of Persian

More information

Service Quality Value Alignment through Internal Customer Orientation in Financial Services An Exploratory Study in Indian Banks

Service Quality Value Alignment through Internal Customer Orientation in Financial Services An Exploratory Study in Indian Banks Service Quality Value Alignment through Internal Customer Orientation in Financial Services An Exploratory Study in Indian Banks Prof. Tapan K.Panda* Introduction A high level of external customer satisfaction

More information

A Survey of the Relationship between Quality of Work Life and Customer Relationship Management (Case Study: Keshavarzi Bank Branches of Kermanshah)

A Survey of the Relationship between Quality of Work Life and Customer Relationship Management (Case Study: Keshavarzi Bank Branches of Kermanshah) ORIGINAL ARTICLE Received 15 Oct. 2012 Accepted 30 Dec. 2012 2012, Scienceline Publication www.science-line.com Asian Journal of Social and Economic Sciences Asian J. Soc. Econ. Sci. 1(1): 18-22, 2012

More information

Relationship between Website Attributes and Customer Satisfaction: A Study of E-Commerce Systems in Karachi

Relationship between Website Attributes and Customer Satisfaction: A Study of E-Commerce Systems in Karachi 1 Relationship between Website Attributes and Customer Satisfaction: A Study of E-Commerce Systems in Karachi Aum-e-Hani 1 and Faisal K. Qureshi 2 This study investigates the important attributes of online

More information

Descriptive Statistics

Descriptive Statistics Descriptive Statistics Primer Descriptive statistics Central tendency Variation Relative position Relationships Calculating descriptive statistics Descriptive Statistics Purpose to describe or summarize

More information

A Study on Customer Relationship Management Practices in Selected Private Sector Banks with Reference to Coimbatore District

A Study on Customer Relationship Management Practices in Selected Private Sector Banks with Reference to Coimbatore District A Study on Customer Relationship Management Practices in Selected Private Sector Banks with Reference to Coimbatore District Dr. H. Balakrishnan* & R. Krishnaveni** *Principal & Secretary, S.N.R Sons College,

More information

THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER SATISFACTION (A CASE STUDY: CAR INDUSTRY IN SHIRAZ)

THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER SATISFACTION (A CASE STUDY: CAR INDUSTRY IN SHIRAZ) ISSN: 0976-2876 (Print) ISSN: 2250-0138(Online) THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER SATISFACTION (A CASE STUDY: CAR INDUSTRY IN SHIRAZ) IMAN AZIZI a1, FATEMEH SAAGHI b AND SALIMEH

More information

Evaluation Model of Buyers Dynamic Reputation in E-commerce

Evaluation Model of Buyers Dynamic Reputation in E-commerce Vol.0, No.5 (05), pp.53-64 http://dx.doi.org/0.457/ijmue.05.0.5.07 Evaluation Model of Buyers Dynamic Reputation in E-commerce Yang Zhang ), Tieying Liu ), Ru Li 3) and Zhenhai Wan 4) School of Computer

More information

Independent t- Test (Comparing Two Means)

Independent t- Test (Comparing Two Means) Independent t- Test (Comparing Two Means) The objectives of this lesson are to learn: the definition/purpose of independent t-test when to use the independent t-test the use of SPSS to complete an independent

More information

Electronic Ticketing in Airline Industries among Malaysians: the Determinants

Electronic Ticketing in Airline Industries among Malaysians: the Determinants Electronic Ticketing in Airline Industries among ns: the Determinants Tee Poh Kiong Faculty of Business and Management Behrooz Gharleghi Benjamin Chan Yin-Fah Faculty of Business and Management Centre

More information

The gap between e-learning managers and users on satisfaction of e-learning in the accounting industry

The gap between e-learning managers and users on satisfaction of e-learning in the accounting industry ABSTRACT The gap between e-learning managers and users on satisfaction of e-learning in the accounting industry Kai Wen Cheng National Kaohsiung University of Hospitality and Tourism This paper conducted

More information

Impact of Customer Relationship Management of Hotel (A Case study Umaid Bhwan)

Impact of Customer Relationship Management of Hotel (A Case study Umaid Bhwan) Impact of Customer Relationship Management of Hotel (A Case study Umaid Bhwan) Dr. Tauseef Ahmad Jai Narain Vays University Department of accounting Dr. Omar A.A. Jawabreh Department of Tourism and Hotels

More information

THE IMPACT OF KNOWLEDGE MANAGEMENT TECHNOLOGIES (KMTs) ON ORGANIZATIONAL LEARNING: CASE STUDY IN YAZD ELECTRICAL DISTRIBUTION COMPANY (YEDC)

THE IMPACT OF KNOWLEDGE MANAGEMENT TECHNOLOGIES (KMTs) ON ORGANIZATIONAL LEARNING: CASE STUDY IN YAZD ELECTRICAL DISTRIBUTION COMPANY (YEDC) THE IMPACT OF KNOWLEDGE MANAGEMENT TECHNOLOGIES (KMTs) ON ORGANIZATIONAL LEARNING: CASE STUDY IN YAZD ELECTRICAL DISTRIBUTION COMPANY (YEDC) Hamed Alvansaz 1, * Maryam Hakakian 2, Masoud Mokhtari 3 1 Yazd

More information

The Effect of Information Technology (IT) Support on Innovations Concepts: A study of Textile Sector in Pakistan

The Effect of Information Technology (IT) Support on Innovations Concepts: A study of Textile Sector in Pakistan The Effect of Information Technology (IT) Support on Innovations Concepts: A study of Textile Sector in Pakistan Abstract Muhammad Mohsin MBA (Quality Management), Govt College University Faisalabad, Pakistan

More information

Influence of Aggressivenessand Conservativenessin Investing and Financing Policies on Performance of Industrial Firms in Kenya

Influence of Aggressivenessand Conservativenessin Investing and Financing Policies on Performance of Industrial Firms in Kenya IOSR Journal of Economics and Finance (IOSR-JEF) e-issn: 2321-5933, p-issn: 2321-5925.Volume 2, Issue 5 (Jan. 2014), PP 27-32 Influence of Aggressivenessand Conservativenessin Investing and Financing Policies

More information

The Effect of Internal Marketing on Employees' Customer Orientation in Social Security Organization of Gilan

The Effect of Internal Marketing on Employees' Customer Orientation in Social Security Organization of Gilan The Effect of Internal Marketing on Employees' Customer Orientation in Social Security Organization of Gilan Dr. Shahram Gilaninia 1. Dr. Bijan Shafiei 2. Rashid Shadab 3 1. Department of Industrial Management,

More information

Factors Affecting Customer s Perception of Service Quality: Comparing Differences among Countries - Case study: Beauty salons in Bandung and Tokyo

Factors Affecting Customer s Perception of Service Quality: Comparing Differences among Countries - Case study: Beauty salons in Bandung and Tokyo www.sbm.itb.ac.id/ajtm The Asian Journal of Technology Management Vol. 3 No. 2 (2010) 62-68 Factors Affecting Customer s Perception of Service Quality: Comparing Differences among Countries - Case study:

More information

Journal of Asian Business Strategy. Interior Design and its Impact on of Employees' Productivity in Telecom Sector, Pakistan

Journal of Asian Business Strategy. Interior Design and its Impact on of Employees' Productivity in Telecom Sector, Pakistan . Journal of Asian Business Strategy journal homepage: http://aessweb.com/journal-detail.php?id=5006 Interior Design and its Impact on of Employees' Productivity in Telecom Sector, Pakistan Naeem Akhtar

More information

Investigating the Relationship between Organizational Environment and Productivity of Organizational Managers

Investigating the Relationship between Organizational Environment and Productivity of Organizational Managers Euro-Asian Journal of Economics and Finance ISSN: 2310-0184 Volume: 1, Issue: 1 (October 2013), Pages: 51-62 2013 Academy of Business & Scientific Research http://www.absronline.org/eajef Investigating

More information

Performance Appraisal and Employee s Motivation: A Comparative Analysis of Telecom Industry of Pakistan

Performance Appraisal and Employee s Motivation: A Comparative Analysis of Telecom Industry of Pakistan Pakistan Journal of Social Sciences (PJSS) Vol. 33, No. 1 (2013), pp. 179-189 Performance Appraisal and Employee s Motivation: A Comparative Analysis of Telecom Industry of Pakistan Muhammad Shaukat Malik

More information

Department of Business Management, Islamic Azad University, Iran

Department of Business Management, Islamic Azad University, Iran Factors Influencing Online Purchase Books By Students and Lecturer of Qazvin University of Medical Sciences Maryam Jabbari Department of Business Management, Islamic Azad University, Iran Abstract The

More information