ONLINE REPUTATION MANAGEMENT (or, what to do when your employees stick cheese up their

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1 ONLINE REPUTATION MANAGEMENT (or, what to do when your employees stick cheese up their nose and post it on YouTube)

2 Reputation Management When someone Googles you, do they see what you want them to know? Media Online profiles Blogs Social media

3 Reputation Management Take ownership of your personal brand Monitor search engine results Keep online profiles up to date Leverage public relations for third party content Participate in the online conversation

4 Overwhelmed?

5 How about now?

6 Who is Ginger Reichl? First page of Google: GingerReichl.com blog Twitter Architizer profile Facebook post from Pinstripe Marketing Maddux Business article Award Pinstripe Marketing web site Examiner articles

7 Who is Ginger Reichl? Second page of Google: Press release quote advertising award Tampa Bay Business Journal law firm story Naymz profile Pinstripe s Flickr account Comment on a blog SPCA Board of Directors Brand Tampa social network profile Junior League of St. Pete story

8 Who are you?

9 Internet Online Reputation Management Radically Transparent

10 Monitoring Know what information is out there Google Alerts (google.com/alerts) Nutshell (nutshellmail.com) Social Mention (socialmention.com) Addictomatic (addictomatic.com) Trackur (trackur.com)

11 Monitoring

12 Monitoring Nutshell (nutshellmail.com)

13 Monitoring

14 Monitoring Addictomatic (addictomatic.com)

15 Monitoring Addictomatic (addictomatic.com)

16 Monitoring

17 Monitoring More cropping up every day Just search Online Reputation Monitoring BrandsEye TweetBeep MonitorThis Backtype LogicBowl And on And on And on

18 The Power

19 The Power

20 The Power

21 Social Media Policy Every company should have a social media policy Employee code of conduct online Employee code of conduct as company ambassador Post approval process Comment response tree

22 Social Media Policy Create, know & understand the social media policy How to write a policy /2Rj Sample policies

23 Blogs Commitment post at least once a week Provide news or commentary on news make it interesting Invite comments and discussion

24 LinkedIn Your Profile Summary Current and former positions Build and manage your 'first td degree' connections Groups Recommendations Introductions and Recruiting Questions Widgets

25 LinkedIn

26 LinkedIn

27 LinkedIn

28 LinkedIn

29 LinkedIn

30 Facebook Balance personal and professional Manage security settings Pages Show personality!

31 LinkedIn

32 Twitter Secure your name Follow others and watch Use search function to monitor discussions 'Re tweet' Comment on news

33 LinkedIn

34 Google Profile Help ppeople p find the right information about you Google.com/profiles

35

36 And there s more!

37 Follow me

38 Or the old fashioned way Ginger Reichl Pinstripe Marketing (727)

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