Business, Entrepreneurship & Marketing Annual Update 2014/15

Transcription

1 Business, Entrepreneurship & Marketing Annual Update 2014/15 Name of Program: Business, Entrepreneurship & Marketing Annual Update 2014/15 Name of person(s) preparing document: Annette Haugen, Karen Fritz, Annette Haugen Dates of meeting(s) to discuss review document: By arrangement/ /phone calls year. Names of Participants Titles: Dr. Karen Fritz, Business Professor Annette Haugen, Business Professor Degrees Certificates: Business Administration (AS-T), General Business (AA), General Business (CT), Marketing (05350.AA), Marketing (05350.CT), Small Business Entrepreneurship (AA), Small Business Entrepreneurship (CT) Year: 2014/2015 Discipline: Business (BUS) 1. Have there been any changes in this program over the last years which have had a significant impact on the program's goals /or effectiveness? If so, please explain the changes that have occured how the changes have impacted the program. Some of the major changes affecting the Business, Entrepreneurship & Marketing programs over the past two years include: -The two full-time faculty members overseeing the Business, Entrepreneurship & Marketing disciplines seek continual improvement to our program, as well as high-quality adjunct instructors to support our program. -Changes to the Merchising Management Program include an entire program overhaul. The program has been renamed "Marketing" in order to attract more attention from students. Most students do not underst what Merchising Management even is. The required courses have been updated to be more current reflective of what a marketing degree should include. MDSE courses have been deactivated to remove all cross listings. We have included an SEO class as well as the newly updated MKTG 31 Retailing e-commerce. The number of students in our marketing classes has been dwindling compared to years past, we will continue to brainstorm why that may be happening - I suspect it has something to do with students being more attracted to the AS-T in Business Administration, which is comprised of similar classes has a greater impact for students wishing to potentially transfer to a 4-year school. -A high school articulation agreement has been put in place for Intro to Business (BUS 10) Principles of Marketing (MKTG 30). Between high school students have been taking advantage of this opportunity for BUS 10 annually, only a few high school students have been taking advantage of this opportunity for MKTG 30. Faculty will regularly analyze whether the MKTG 30 articulation agreement should continue to be offered, since our MKTG classes on campus have had lower enrollment. -Next year the CEO Club will enter its sixth year. It will be offered as a 3-unit class, as it was years ago. Students engaged in the club tend to be high-performing students in the classroom. We are currently in need of an adjunct professor to advise/teach the club/class. Spring The CEO Club will host the 3rd annual Innovation Challenge. It is a high school outreach event designed to get students thinking about entrepreneurship as a career path. Students will be assigned a target demographic, they will be given a bag of "junk" will work in groups to invent, br, pitch a product to meet the needs of the target market. 2. Please summarize the progress the program has made on Student Outcomes (SLOs) assessments at the course program level since the last review how the findings of those assessment have been utilized to improve student learning. See attached. 3. Include a plan for assessing the course program SLOs that have not been assessed at this time. Final exam /or test questions will be loaded with groups of questions that will effectively assess the students' understing of the SLOs. Additionally, student surveys will help us to identify whether or not the students felt they were taught the subject matter of each SLO. 4. Please summarize any changes in retention, success, productivity, or other relevant data that have occured since completion of the last planning document, whether a comphrehensive review or annual planning document. See attached. 5. Provide a status update on the 5-year Planning Goals identified in the most recent comprehensive program review. Is the program on target to meet the most recent 5 Year Planning Goals? Planning Goal #1: "Establish new or revised course offerings to better meet the needs of our students our local community." - this goal is being realized with the new course offering of the CEO Club. It is currently being put through the approval process to be made a permanent course. The CEO Club/Class (BUS 56A) has been approved at the college level is awaiting state chancellor's office approval. Planning Goal #2: "Increase the program's effectiveness through number of graduates, student success rates student satisfaction." This goal has not been realized because there has not been a consistent increase in the number of graduates earning a degree in Business (Business Administration is not broken out from General Business in the data I was able to collect). This goal was realized in the Entrepreneurship discipline with an increase in the number of graduates in the past two years. Planning Goal #3: "Maintain transferability of courses programs to align with four-year institutions." This goal has been realized because of our recent approval by the Chancellor's Office for the AS-T in Business Administration. Planning Goal #4: "Improve the accessibility of classes associated with the Business Division programs, such as online/hybrid class offerings, varied class schedules, appropriate rotation of required courses not offered every semester." We have made some advances toward this goal some deterioration from this goal as well. Planning Goal #5: Increase the number of students enrolled in our MKTG classes working toward a degree/certificate in MKTG. Possibly we can look for a transfer degree in MKTG use that as leverage to increase this program's popularity. Additionally, brochures, marketing paraphernalia should be produced. Are the program's 5 Year Planning Goals still relevant? No Explain? Update to Planning Goal #1 - T"Establish new or revised course offerings to better meet the needs of our students our local community." - this goal is being realized with the new course offering of the CEO Club. It is currently being put through the approval process to be made a permanent course. The CEO Club/Class (BUS 56A) has been approved at the college level is awaiting state chancellor's office approval. Planning Goal #2 - No change. Planning Goal #3 - No change. Update to Planning Goal #4 - BUS 10 has been offered successfully as an online class for four semesters now. An additional (4th) section of BUS 18A was added in Spring 2014 at 8 AM to accommodate Waitlisted students. BUS 35 was found to be challenging for students faculty alike in the online world we have not successfully offered it for three semesters now. Only online classes have been tested as of this point, we may need to consider hybrids as a better solution to classes where success rate have been meager. Professor Haugen is testing a hybrid BUS 35 class in the Fall 2015 semester. Students will have one three-hour class session to learn about the Time Value of Money Calculations Investopedia. Update to planning goal #5 - Professor Haugen intends to attend a counseling meeting in order to promote our new MKTG class. Has there been a change in the priority of the program's 5 Year Planning Goals? Yes. 6. Provide an Update on any Grants, External Reviewers, Advisory Committees Advisory Committee(s) Name of Advisory Committee: The Business Entrepreneurship programs share an advisory board with the WpLRC. Describe the most recent recommendations of the committee how those recommendations have been implemented:

2 It has been a struggle to get attendance input from community members regarding our 18-week classes. We seem to get "nods of approval" for our programs, but no real advice as to changes or specific recommendations from our local es. 7. Program SLOs a. Business Administration (AS-T) i. Formulate recommendations for courses of action based on identifying analyzing a ' strengths, weaknesses, opportunities threats. ii. Communicate interpersonally in order to establish positive relationships using oral, written, electronic media. iii. Demonstrate awareness of the economic, environmental, social, political, ethical, legal, regulatory, technological factors affecting. iv. Develop management skills to work effectively, respectfully, ethically, professionally with people of diverse age, gender, ethnicity, culture. b. General Business (AA) i. Communicate interpersonally in order to establish positive relationships; logically effectively construct deliver presentations in oral written formats, utilizing a variety of presentation tools media. ii. Demonstrate comprehension of the core concepts of each discipline accounting, finance, information systems, economics, management, marketing. iii. Analyze problem situations systematically effectively, apply knowledge from multiple disciplines to the problem. iv. Use word-processing, spreadsheet, database, collaborative software World Wide Web tools apply them to analysis of decision situations. v. Work effectively, respectfully, ethically professionally with people of diverse ethnic, cultural, gender other backgrounds with people with different organizational roles, social affiliations personalities. vi. Use team building skills collaborative behaviors in the accomplishment of group goals objectives. c. General Business (CT) i. Demonstrate comprehension of the core concepts of each discipline accounting, finance, information systems, economics, management, marketing. ii. Analyze problem situations systematically effectively, apply knowledge from multiple disciplines to the problem. iii. Use word-processing, spreadsheet, database, collaborative software World Wide Web tools apply them to analysis of decision situations. iv. Work effectively, respectfully, ethically professionally with people of diverse ethnic, cultural, gender other backgrounds with people with different organizational roles, social affiliations personalities. v. Use team building skills collaborative behaviors in the accomplishment of group goals objectives. vi. Communicate interpersonally in order to establish positive relationships; logically effectively construct deliver presentations in oral written formats, utilizing a variety of presentation tools media. d. Marketing (05350.AA) i. Recognize the major components of a marketing plan including market segmenting targeting. ii. Demontstrate an understing of the marketing mix. iii. Analyze the psychological factors affecting the consumer buying process. e. Marketing (05350.CT) i. Recognize the major components of a marketing plan including market segmentation targeting. ii. Demonstrate an understing of the marketing mix. iii. Analyze the psychological factors affecting the consumer buying process. f. Small Business Entrepreneurship (AA) i. Perform an analysis to assess a new ' potential in the external environment in order to distinguish between a idea a opportunity; ii. Prepare analyze information associated with starting up a new maintaining an existing ; iii. Write a plan suitable for presentation to potential investors /or lending institutions present it to an audience; iv. Learn techniques to manage, promote, finance a new venture using pertinent current methods. g. Small Business Entrepreneurship (CT) i. Perform an analysis to assess a new ' potential in the external environment in order to distinguish between a idea a opportunity. ii. Prepare analyze information associated with starting up a new maintaining an existing. iii. Write a plan suitable for presentation to potential investors /or lending institutions present it to an audience. iv. Learn techniques to manage, promote, finance a new venture using pertinent current methods Year Plans Goal Statement 1: Maintain status with the California TMC for Business Administration so that students who graduate with an AS-T in Business Administration from Merced College will be admitted with Junior sting at participating colleges in the CSU system. a. Prepare submit necessary documents to the Chancellors office as needed. b. Learn about perform necessary tasks to maintain transfer degree. Target Date for Completion: 05/31/2016 Person(s) Responsible for Completion: Annette Haugen Karen Fritz Benchmark: Diablo Valley College DeAnza College Describe the Means of Assessment: Continued approval of our AS-T in Business Administration by the state. 2. Partner with the community. 3. Promote a Sustainable, Supportive, Safe Environment. a. Global b. Personal Life-Long Goal Statement 2: Maintain a mutually beneficial relationship with Coleman Scholars & Lyle's Center for Innovation in regards to entrepreneurial education. Continue to participate in the Coleman Scholars' Entrepreneurial Pathway activities as deemed necessary beneficial by Merced College faculty. Seek sustainability of our own program through networking with entrepreneurial support organizations in Merced County other areas. Maintain NFTE (Network for Teaching Entrepreneurship) certification so that at least one faculty member can oversee the quality of the Entrepreneurship program at Merced College. Target Date for Completion: 05/31/2016 Person(s) Responsible for Completion: Annette Haugen Benchmark: Fresno City College Reedley College Describe the Means of Assessment: Pathway Matrix. Participation at meetings conferences. 2. Partner with the community. 3. Promote a Sustainable, Supportive, Safe Environment. a. Global b. Personal Life-Long Goal Statement 3: Communicate the opportunity for potential students to earn a degree or certificate in the Business Entrepreneurship disciplines at Merced College. Prepare current hout materials such as brochures pamphlets that describe our programs. Participate in outreach events targeting high school students or other potential college students in the community.

3 Target Date for Completion: 05/30/2016 Person(s) Responsible for Completion: Annette Haugen Karen Fritz Benchmark: MC Foods Nutrition Program Fresno City College Fresno State University Describe the Means of Assessment: Participation in outreach events. Updated brochures for each catalog year. 3. Partner with the community. 4. Promote a Sustainable, Supportive, Safe Environment. a. Global b. Personal Life-Long Goal Statement 4: Staff our ( related) classes with adjuncts full-time faculty who are equipped with the right knowledge for the subject-matter, who are committed to that discipline. Increase retention rates. Increase success rates. Improved performance evaluations. Decreased student complaints. Ensure the needs of the subject are being met by the faculty tasked with teaching the topic. Training for full-time professors through professional organizations (conferences trainings). Orientation for part-time professors offer mentoring. Target Date for Completion: 05/30/2016 Person(s) Responsible for Completion: Annette Haugen Karen Fritz Business Division Dean Benchmark: Increase in retention rates. Increase in success rates. Minimum qualification guidelines. Describe the Means of Assessment: Success rates. Retention rates. Student surveys/feedback. Improved performance evaluations. Increase hiring pool for adjuncts. 3. Promote a Sustainable, Supportive, Safe Environment. a. Communication b. Computation c. Cognition d. Global e. Personal Life-Long Goal Statement 5: Update catalog with current information about our Business, Entrepreneurship Marketing programs. Receive approval on program modifications. Proofread for accuracy. Print the catalog. Target Date for Completion: 05/31/2016 Person(s) Responsible for Completion: Annette Haugen Karen Fritz Benchmark: Diablo Valley College DeAnza College Describe the Means of Assessment: An accurate catalog with current information. 3. Partner with the community. a. Communication b. Global c. Personal Life-Long 9. Yearly Objectives Priority Objective 5 Year Planning Goal 1 Update Catalog with Accurate Information 2 High School Outreach Maintain status with the California TMC for Business Administration so that students who graduate with an AS-T in Business Administration from Merced College will be admitted with Junior sting at participating colleges in the CSU system. Person(s) Responsible Annette Haugen Teresa Gudgel Communicate Annette the opportunity Haugen for potential Karen Fritz students to earn a degree or certificate in the Business Entrepreneurship disciplines at Merced College. Timeline Resources Program SLOs Institutional SLOs Strategic Planning Goals ASAP. Personnel. None 1. Assure student 1. Communication One year Substitute None teachers in order to attend the outreach event at the fairgrounds. Facilities staff in order to facilitate the innovation access 1. Assure student access 3. Partner with the community. 2. Global 3. Personal Life-Long 1. Communication 2. Cognition 3. Global 4. Personal Life-Long

4 3 Develop marketing paraphernalia for our programs 4 Develop sustainability of our Entrepreneurship program independently of the Coleman Scholars Communicate Annette the opportunity Haugen for potential students to earn a degree or certificate in the Business Entrepreneurship disciplines at Merced College. Maintain a mutually beneficial relationship with Coleman Scholars & Lyle's Center for Innovation in regards to entrepreneurial education. Karen Fritz Support from secretary Annette Haugen Dean Annually competition in the spring. $$ for None brochure reproduction by Reprographics. $$ for banner or other signage. Continually Occasional travel to Fresno availability for conference calls. Support for entrepreneurial events training. Travel to required conferences (student /or faculty). Maintain NFTE Certificiation articulation agreement with CSU Fresno. Participate in Lyle's Center Events as deemed beneficial by faculty administration. 1. Perform an analysis to assess a new ' potential in the external environment in order to distinguish between a idea a opportunity; 2. Recognize the major components of a marketing plan including market segmentation targeting. 3. Perform an analysis to assess a new ' potential in the external environment in order to distinguish between a idea a opportunity. 4. Recognize the major components of a marketing plan including market segmenting targeting. 5. Demonstrate an understing of the marketing mix. 6. Demontstrate an understing of the marketing mix. 7. Prepare analyze information associated with starting up a new maintaining an existing. 8. Prepare analyze information associated 1. Assure student access 3. Partner with the community. 4. Promote a Sustainable, Supportive, Safe Environment. 1. Assure student access 3. Partner with the community. 4. Promote a Sustainable, Supportive, Safe Environment. 1. Communication 2. Cognition 3. Global 4. Personal Life-Long 1. Communication 2. Global 3. Personal Life-Long

5 with starting up a new maintaining an existing ; 9. Analyze the psychological factors affecting the consumer buying process. 10. Analyze the psychological factors affecting the consumer buying process. 11. Write a plan suitable for presentation to potential investors /or lending institutions present it to an audience; 12. Write a plan suitable for presentation to potential investors /or lending institutions present it to an audience. 13. Learn techniques to manage, promote, finance a new venture using pertinent current methods. 14. Learn techniques to manage, promote, finance a new venture using pertinent current methods. 10. Evaluation 1: Was the time frame for completion of the Program Review adequate? Yes 2: Was the Review Module Clear understable? Yes 3: Was it wasy to use? Yes 4: Were the questions relevant? Yes 5: Did you find the Program Review process to have value? Yes 6: Was the data you reviewed completed presented in a clear format? Yes Yes, I liked that I could attach my documents. 7: Please identify data source(s) used to provide data for this review MC Portal data from the Grants & Research category. 8: Would you like additional data? Yes Data by class instead of by semester (all BUS 10 classes grouped together is not as "telling" as if we could split them apart). Perhaps data collection from all adjuncts teaching sections all online sections would be more accurate than just the full-time instructors' sections. Campus averages (success, retention, fill rates) state averages. 9: Please offer any comment that could improve /or streamline Program Review. 11. Appendices a. Annual Update Sp 2015 b. Bus Entre Data 12. Other: If there is anything else you would like to be considered in the annual planning document, please describe it here. Professor Haugen reached out to Dean Anderson to support our efforts of improving the Business class offerings at the Los Banos campus. Professors Fritz Haugen believe that stacking the night classes two nights pet week instead of one longer night per class (BUS 35 BUS 18A) is not in the best interests of commuting students, whichever class if offered later in the night will suffer under-performance poorer attendance.

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