Seeing through the Cloud

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1 A presentation by Carlo Andreoli and Manuela Bonomi IBM Architects May 21, 2014

2 Disclaimer Questa presentazione ha solamente uno scopo informativo e divulgativo. Gli autori non assumono alcuna responsabilità per le informazioni in essa contenute, non forniscono alcuna garanzia o assicurazione che esse siano esenti da errori o da omissioni, né che siano aggiornate alla data. Tutti i nomi di prodotti o società (se presenti) sono utilizzati al solo scopo di identificarli; essi possono essere marchi depositati dei loro rispettivi proprietari. Gli autori sono dipendenti IBM. Essi, nel contesto di questa presentazione, esprimono informazioni, analisi e considerazioni da loro raccolte ed elaborate. Non intendono comunicare l idea di parlare e agire per conto di IBM. Il materiale che forma questa presentazione non può essere riprodotto in alcuna forma, né in tutto né in parte, senza il permesso scritto degli autori. 2 18/05/14

3 1. Cloud computing: where does it come from? Modelli computazionali Service shift Tecnologie abilitanti 2. What is cloud? Definizione di cloud Caratteristiche Ciclo di vita del servizio in cloud Cloud Service models Cloud Deployment models 3. Why cloud? Cloud workload affinity Cloud benefits / challenges 1. IBM Cloud value proposition L impegno IBM per il cloud Prodotti, servizi e soluzioni IBM per il cloud Sitografia 2. IBM related Reference architecture Standards 3 18/05/14

4 1. Cloud computing: where does it come from? Modelli computazionali Service shift Tecnologie abilitanti 2. What is cloud? Definizione di cloud Caratteristiche Ciclo di vita del servizio in cloud Cloud Service models Cloud Deployment models 3. Why cloud? Cloud workload affinity Cloud benefits / challenges 1. IBM Cloud value proposition L impegno IBM per il cloud Prodotti, servizi e soluzioni IBM per il cloud Sitografia 2. IBM related Reference architecture Standards 4 18/05/14

5 1. Cloud computing: where does it come from? Modelli computazionali 5 18/05/14

6 Major Waves of ICT Industry Value Host Computing Personal Computing Client/Server Computing Web Computing Internet Era IT as a service LAN Era PC Era Mainframe Era 1960's 1970's 1980's 1990's 2000 s Time 6 18/05/14

7 Host Computing Terminale 3270 Tape DASD Communications Controller 37XX Control Unit 3174 Terminale 3270 IBM Host (Mainframe) Terminale Data stream 3270 Data stream Terminale 3270 Control Unit 3174 Control Unit 3174 Token Ring Terminale PC 3270 PC Terminale 3270 Terminale /05/14

8 Personal Computing 8 18/05/14

9 About computer networks Nel modello Host Computing del passato, tutte le risorse erano possedute e controllate dai sistemi centrali (mainframes) Anche le architetture ed i protocolli di rete erano proprietari (IBM SNA, Digital DECnet,...) e le configurazioni tipiche comprendevano terminali stupidi (dummy devices) collegati a unità di controllo atte a fornire un accesso collettivo (multiplexed) ai sistemi centrali Con l avvento del PC, si è cercato il modo migliore di condividere le risorse fra stazioni di lavoro intelligenti (ossia dotate di capacità elaborativa CPU, RAM, I/O autonoma) Fu così che i ricercatori della Xerox per aumentare la loro stessa produttività idearono Ethernet Nasce il concetto di rete locale 9 18/05/14

10 Client/Server Computing HOST COMPUTING SERVER CLIENT PERSONAL COMPUTING Obiettivi Interfaccia grafica Livello di servizio Autonomia operativa Riduzione dei costi Downsizing 10 18/05/14

11 Client/Server Computing Consente una elaborazione distribuita tra client e server Client macchina o applicazione che richiede un servizio / risorsa Server macchina o applicazione che fornisce un servizio / risorsa Una elaborazione distribuita implica l esistenza di una rete (computer network) Lo scambio di informazioni tra client e server deve avvenire utilizzando la stessa gerarchia di protocolli. Cosa può essere distribuito? Presentation Application logic Data access 11 18/05/14

12 Modelli Client/Server (A. Scherr, 1984) Client Server Distributed Presentation Presentation Presentation Application Logic Data Access Remote Presentation Presentation Application Logic Data Access Distributed Function Presentation Application Logic Application Logic Data Access Remote Data Management Presentation Application Logic Data Access Distributed Database Presentation Application Logic Data Access Data Access Network 12 18/05/14

13 About computer networks again IBM SNA (1974) DECnet (1975) ISO/OSI (1978) TCP/IP (1982) 7 APPLICATION 6 PRESENTATION 5 SESSION APPLICATION 4 TRANSPORT TRANSPORT 3 NETWORK INTERNET 2 DATA LINK Host-Network 1 PHISICAL (not specified) 13 18/05/14

14 Web Computing HOST COMPUTING SERVER HTTP SERVER WEB APPL. SERVER PERSONAL COMPUTING CLIENT BROWSER 14 18/05/14

15 Web Computing protocols OSI Layers 15 18/05/14

16 Web Computing benefit Il massimo vantaggio di questo modello computazionale consiste nella standardizzazione standardizzazione nei protocolli standardizzazione nell interfaccia tra client e server (browser) standardizzazione nello sviluppo standardizzazione nel deployment 16 18/05/14

17 Distributed Computing Il Distributed Computing consente a componenti software (concettualmente scritti in linguaggi differenti su diversi computer collegati in rete), di poter comunicare mediante lo scambio di messaggi in modo da cooperare come una singola applicazione Un esempio di Distributed Computing è rappresentato dalle applicazioni che implementano i principi della Service Oriented Architecture (SOA) Multiple language.net CCM Single language J2EE Single OS Multiple OS 17 18/05/14

18 SOA Reference model Strategy and Planning Services Business-driven Enterprise Architecture and Standards Business Services and Events Supports the specification of enterprise business solutions through business architecture Interaction Services Process Services Information Services Development Services Enables collaboration between people, processes & information Orchestrate and automate business processes Manages diverse data and content in a unified manner Management Services Integrated environment for design and creation of solution assets Partner Services Connect with trading partners Enterprise Service Bus Business Application Services Build on a robust, scaleable, and secure services environment Access Services Facilitate interactions with existing information and application assets Manage and secure services, applications & resources Asset and Registry Services Infrastructure Services Optimizes throughput, availability and utilization Lifecycle Services 18 18/05/14

19 Web Services Web Browser HTML HTTP Web Application Service Requestor WSDL SOAP over HTTP Service Provider I Web services non hanno interfaccia utente, ma interagiscono tra un programma chiamante ed un programma chiamato (memorizzati su sistemi distribuiti) attraverso parametri di input e di output Condividono protocolli comuni di comunicazione (XML based) Simple Object Access Protocol (SOAP) Grammatica XML standard per invocare un metodo. Un request message è inviato dal service requestor, un response message è inviato dal service provider Web Services Description Language (WSDL) Grammatica XML standard per descrivere le interfacce dei servizi 19 18/05/14

20 REST REST è acronimo di Representational Transfer State E un paradigma per la realizzazione di un protocollo di comunicazione tra programmi memorizzati su sistemi distribuiti Permette la manipolazione di risorse per mezzo dei metodi GET, POST, PUT e DELETE del protocollo HTTP senza protocolli aggiuntivi (come ad esempio SOAP) e senza gestione della sessione L output può essere in formato HTML, XML, JSON (JavaScript Object Notation) Un Web service di tipo REST è particolarmente indicato quando si hanno le seguenti caratteristiche: scambio parametri frequente (necessità di un protocollo leggero, ad esempio in applicazioni Web 2.0 basate su JavaScript AJAX) flusso parametri su Internet (impossibilità di aprire porte sensibili, ad esempio JDBC) Servizi basati sui principi per architetture di rete REST sono detti comunemente RESTful Web Services HTTP GET/POST XML or JSON 20 18/05/14

21 1. Cloud computing: where does it come from? Service shift 21 18/05/14

22 The shift to services The transition from an agricultural to an industrial economy, which began in England and has been repeated in most of the Western world, has been characterized as a "revolution". The shift from industrial to service employment, which has advanced furthest in the United States but is evident in all developed economies, has proceeded more quietly, but it too has implications for society, and for economic analysis, of "revolutionary" proportions. V. R. Fuchs: The Service Economy, Colombia University Press, New York and London, /05/14

23 The new value proposition Innovazione nel Prodotto o Servizio oppure Innovazione nel Mix Prodotto-Servizio o addirittura Conversione del Prodotto in Servizio 23 18/05/14

24 The new value proposition for IT Shared resources Variable cost IT as a Service Ownership Variable ownership Customer premises Traditional IT Fixed Cost Variable 24 18/05/14

25 Software as a Service (SaaS) Il concetto di SaaS nasce prima del Cloud Software distribuito come servizio ospitato e accessibile tramite Internet. Source: Microsoft Corporation, Frederick Chonge - Aprile 2006 "The concept of software as a service will be the most disruptive long-term trend to affect vendors. Source: Joe Galvin, Gartner Analyst, SAP Business Flash, March 27, 2006 Source: Microsoft Corporation, Frederick Chonge - Aprile /05/14

26 Software as a Service Un esempio Data Center Help Desk Appl. server DB server Storage Internet Sistema Gestionale Customer premises Azienda di produzione Operatore Logistico Azienda di distribuzione Sede remota Portale di filiera 26 18/05/14

27 Software as a Service Value proposition L esempio riportato è relativo ad una soluzione proposto al mercato con una modalità d offerta congruente col modello on demand (pay as you go). L elemento innovativo consiste nel tradurre le metriche correlate alla soluzione tecnologica in requisiti funzionali ed economici di diretta rilevanza per i clienti (metriche di business). Il servizio è addebitato sulla base di un: Costo di attivazione del servizio (OTC) Canone fisso mensile (MRC) che tiene conto del numero di utenti abilitati Costo unitario per ogni SSCC movimentato Attraverso la definizione di metriche di business (specifiche della soluzione), il modello on demand permette l evoluzione da costi fissi a costi variabili. OTC USAGE Nel caso specifico, la soluzione fa uso di una modalità di addebito (metrica di business) facilmente misurabile e comprensibile da parte del cliente: numero unità di carico movimentate (SSCC) nell anno numero utenti abilitati al servizio SETUP MRC ON GOING t 27 18/05/14

28 1. Cloud computing: where does it come from? Tecnologie abilitanti 28 18/05/14

29 Technical factors driving Cloud Computing viability CLOUD COMPUTING + + VIRTUALIZATION STANDARDIZATION AUTOMATION 29 18/05/14

30 Il concetto della virtualizzazione Per virtualizzazione si intende la capacità di creare immagini di risorse virtuali sulla base delle risorse fisiche realmente disponibili (CPU, memory, I/O, storage, network) attraverso un apposito Hardware o un apposito Software Risorse Virtuali Risorse Virtuali Risorse Reali Risorse Virtuali 30 18/05/14

31 Le ragioni della virtualizzazione L importanza della virtualizzazione deriva dalla necessità economica di massimizzare l utilizzo dei sistemi. I suoi principali vantaggi sono: Separazione Attraverso la virtualizzazione si possono suddividere le risorse fisiche in ambienti logicamente separati che possono poi essere gestiti in maniera indipendente Ottimizzazione Si possono utilizzare risorse virtuali in eccesso rispetto alle risorse realmente disponibili (overcommitment) grazie alla condivisione di risorse reali tra diverse immagini virtuali (Resource Sharing) Questa caratteristica è quella che permette di rendere i sistemi elastici alle variazioni del carico (peak). E un concetto fondamentale allorché, ad esempio, si diffondono applicazioni accessibili in rete da un numero di utenti potenziali non noto a priori (resiliency) /05/14

32 Le ragioni della virtualizzazione Peak Richiesta non soddisfatta Potenza installata totale = Sistema 1 Sistema 2 Sistema Potenza necessaria = 170 Sistema virtualizzato Peak soddisfatto dal Sistema Le figure sulla sinistra rappresentano l ipotetico andamento del carico su tre sistemi che ipotizziamo ospitati su tre diverse macchine fisiche durante il corso della giornata (24h). La figura sulla destra rappresenta con la stessa scala il carico risultante dalla somma dei tre sistemi che ipotizziamo ospitati su un unico Sistema Virtualizzato con condivisione della risorsa CPU. La potenza complessiva necessaria risulta notevolmente inferiore La struttura si presenta più flessibile all assorbimento di picchi da carico 32 18/05/14

33 Software-Defined Data Center Software-defined data center (SDDC) is a phrase used to refer to a data center where all infrastructure is virtualized and delivered as a service. Control of the data center is automated by software meaning hardware configuration is maintained through intelligent software systems. This is in contrast to traditional data centers where the infrastructure is typically defined by hardware and devices. There are three core components of the software-defined data center: server virtualization storage virtualization (Software-Defined Storage) network virtualization (Software-Defined Networking) The phrase Software-Defined Data Center (SDDC) was coined by VMware's CTO, Dr. Steve Herrod /05/14

34 Standardizzazione dell IT La Standardizzazione dell IT è requisito per l automazione delle operazioni 34 18/05/14

35 Standards IT aziendali Minimizzare la varietà dei componenti Tipologia server, Sistema Operativo, virtualizzatore, middleware, pacchetti applicativi,... Versioni delle componenti software e del codice applicativo Da una distribuzione continua a una discreta delle configurazioni 35 18/05/14

36 Why Automation tools are a requirement Source: IDC 36 18/05/14

37 Aligning IT and business goals Typical IT Project Time and Budget Phase Time (days) Budget Specify/design % - 16% Top Causes of Project Delays Hardware Troubleshooting and tuning production environment Integration, configuration and testing of the infrastructure 45% 45% Procure % - 21% Implement % Configure/test % - 11% Cluster & HA % - 12% Backup % Tune % - 10% Management % Installation, cabling and network access for the environment Software Integration, configuration and testing of applications Integration, configuration and testing of middleware Configuration, build and deployment of applications 29% 41% 35% 34% Typical Results: 34% of new IT projects (US) deploy late 55% experience application downtime for major infrastructure upgrades once deployed 80% spend 50% - 65% of budgets just on maintaining the install base (vs new projects) Source: Forrester Consulting 37 18/05/14

38 IT transformation roadmap Virtualization management Image App Image App Image OS App OS OS Dynamic virtualization & provisioning Service delivery automation Business service catalogs, and dynamic capacity optimization Advanced Cloud service lifecycle management Orchestration, consumption based metering Virtualisation of hardware Utilisation of infrastructure Standardisation of workloads Automation of management Cloud enabled datacenter Virtualisation drives lower capital requirements Virtualised environments only get benefits of scale if they are highly utilised Lower complexity = more automation possible = reduced IT labour costs and faster delivery Complex orchestration. Detailed billing and metering. Capacity monitoring. Optimized environment for workload. Clients who can serve themselves require less support, improve productivity and get services faster 38 18/05/14

39 39 18/05/14 Continua con la seconda parte...

40 1. Cloud computing: where does it come from? Modelli computazionali Service shift Tecnologie abilitanti 2. What is cloud? Definizione di cloud Caratteristiche Ciclo di vita del servizio in cloud Cloud Service models Cloud Deployment models 3. Why cloud? Cloud workload affinity Cloud benefits / challenges 1. IBM Cloud value proposition L impegno IBM per il cloud Prodotti, servizi e soluzioni IBM per il cloud Sitografia 2. IBM related Reference architecture Standards 40 18/05/14

41 What is cloud? Definizione di cloud 41 18/05/14

42 Cloud Computing is a user experience and a business model A user experience and a business model Cloud computing is an emerging style of IT delivery in which data, applications, and IT resources are rapidly provisioned and provided as standardized offerings to users over the web in a flexible pricing model. An infrastructure management and services delivery methodology Cloud computing is a way of managing large numbers of highly virtualized resources such that, from a management perspective, they resemble a single large resource. This can then be used to deliver services with elastic scaling. Monitor & Manage Services & Resources Datacenter Infrastructure Access Services Service Consumers Cloud Administrator IT Cloud Service Catalog, Component Library Component Vendors/ Software Publishers Publish & Update Components, Service Templates 42 18/05/14

43 Cloud Computing is also an infrastructure management and services delivery methodology A user experience and a business model Cloud computing is an emerging style of IT delivery in which data, applications, and IT resources are rapidly provisioned and provided as standardized offerings to users over the web in a flexible pricing model. An infrastructure management and services delivery methodology Cloud computing is a way of managing large numbers of highly virtualized resources such that, from a management perspective, they resemble a single large resource. This can then be used to deliver services with elastic scaling. Monitor & Manage Services & Resources Datacenter Infrastructure Access Services Service Consumers Cloud Administrator IT Cloud Service Catalog, Component Library Component Vendors/ Software Publishers Publish & Update Components, Service Templates 43 18/05/14

44 The NIST Definition of Cloud Computing A well accepted definition by US National Institute of Standard & Technology (NIST) Cloud computing is a model for enabling ubiquitous, convenient, ondemand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model is composed of five essential characteristics, three service models, and four deployment models /05/14

45 Cloud Computing: Characteristics 45 18/05/14

46 Lifecycle of a Cloud Service and main Actors Approver Catalog Manager Service Catalog Service Topology Service Mgmt plan Service Definition Service Consumer Requestor / Controller Service Requestor Service Creator Virtualized Hw USAGE & ACCOUNTING Prepare service request from given Orchestration by input parameters management plans Perform Management plan reservation of execution resources - Script Approval and Usage Reports notifications on business level Management plan fulfillment by executing workflows For example: create VM from images, OS, Sw stack, Securit credentials, etc. Account details Tracking of Resources Usage Finantial Reports 46 18/05/14

47 Cloud Computing Roles Cloud Service Consumer Cloud Service Creator Cloud Service Provider Cloud Product Provider Cloud End User request & use resources For example: - OS virtual image - Development tools - Servers, storage, - Applications Cloud Business User Financial, incl. approval, responsibility and accountability for consumed services Service Developer - technical service template - virtual images, DBaaS images, multitenant applications, etc. Service integrator Integration between cloud and existing IT environment Offering manager Catalog offering characteristics (price, cost, royalties, technical artifacts, name, descriptions) Service Provider - responsible for making a service available to cloud consumers - hosting capabilitiy A Provider may act as a Consumer, in order to act as a Provider again Cloud Product Provider - selling capability to allow their customers to create and/or provide cloud services - for final Clients - Application Service Provider Example: IBM WebSphere Cloudburst Appliance for building Private IaaS 47 18/05/14

48 Regardless your role, cloud computing is opening new opportunities Corporate applications managers Speed the delivery of new products and services Access new services that can improve business processes Managed service providers Open new revenue streams and offer differentiated highervalue services Reduce support costs Chief information officers Transform responsiveness of the IT infrastructure and development Better manage compliance Start-up Avoid large investm in IT infrastructure Manage unexpect fast growth \\ of bus ISV, Developer Shorten development lifecycle. Compose new applications taking advantage of existing services. Effectively build, test and deliver application Chief marketing officers Strategically reinvent customer relationships Share expertise among customers, employees and partners. Data center managers Serve up resources so staff can focus on higher-value projects Manage data center on flat or decreasing budgets Private User Easily find and access applications like productivity tool. Access his or her data, photos, from anywhere Avoid loss of data 48 18/05/14

49 What is cloud? Cloud Service models 49 18/05/14

50 Cloud Service models 50 18/05/14

51 Modelli di Servizio Applications Data Runtime Middleware OS Virtualization Risorse HW Infrastructure as a Service (IasS) Applications Data Runtime Middleware OS Virtualization Risorse HW Platform as a Service (PasS) Applications Data Runtime Middleware OS Virtualization Risorse HW Software as a Service (SasS) Cloud Platform 51 18/05/14

52 From Iaas to SaaS: ownership shifts from User (organization) to Cloud Service Provider Controllo Personalizzazione Responsabilità Utente Responsabilità Cloud Provider 52 18/05/14

53 Infrastructure as a Service (IaaS) Cloud IaaS: Infrastructure as a Service Virtualization Management Virtualized Infrastructure Monitoring Capacity Management and Planning Event Management Patch Management Endpoint Compliance & Management Backup & Restore Simple IaaS Services (VMs) VM provisioning & On-boarding Cloud Management Role & Authentication Management VM Image Construction Image Management Usage metering, accounting & chargeback 53 18/05/14

54 IaaS - Giochi di ruolo in Cloud Latenza Presenza globale performance Scalabilita Elasticita... per milioni di giocatori 54 18/05/14

55 Platform as a Service (PaaS) Cloud PaaS: Platform as a Service PaaS Services (Middleware) model multi-tiered middleware, expose them as services into a self-service catalogue, automate their deployment and meter the resources used. manage the SLA of the provisioned middleware ( resiliency, middleware performance, security, etc.. ) DB or data-caching services integration services that allow to integrate with external appliation or public clouds DevOps process services that automates the build, test and delivery of applications into a cloud environment 55 18/05/14

56 PaaS - Watson Developer Cloud Platform to include Watson capabilities into new cognitive apps Nnatural language processing, hypothesis generation and evaluation, dynamic learning. Access to technology, tools and APIs... For Healthcare, Marketing, Research, Finance 18/05/14

57 Software as a Service (SaaS) SaaS e BPaaS: Software e Business Proces as a Service SaaS Services (Middleware) Deployment and automation services for apps, security services, customer management and billing services integration of a SaaS environment with third part applications, public cloud environments and other SaaS services /05/14

58 IBM SmartCloud Engage ibmcloud.com/social Enterprise-class, security-rich, integrated tools: Social Collaboration, Mail, & Web Conference services Flexible subscriptions starting at $8 per month Flexible client use mobile, browser, tablet, rich client People Communities Activities Files Meetings Chat Blogs, Ideation Calendar Wikis Traveler Docs 58 18/05/14

59 Princess Cruises third-largest cruise line in the world accelerates expansion into Asia 99% less time to deploy messaging and collaboration services to employees in emerging marketplaces, down from 3 or 4 months to 1 or 2 days Reduced costs of extending collaboration and file sharing to employees across the company using a hybrid environment Rapid adoption with access to online IBM training library of how-to videos available in 22 languages Solution components Services IBM SmartCloud Notes IBM SmartCloud Connections The transformation: Within weeks of deploying IBM SmartCloud for Social Business services in Asia, the Princess Cruises IT team began getting requests for the same capabilities from employees across the company. Because IBM supports a hybrid environment, the team can extend these services quickly and cost-effectively. IBM SmartCloud ended up changing the way we approach collaboration for the corporation as a whole." Norm Ayers, director of emergency response, business continuity and special projects, Princess Cruises 59 18/05/14

60 Through the IBM SmartCloud, clients tap into SaaS solutions aligned by role and collaboration between business functions SmartCloud for Human Resources Talent Management Learning and Certification Employee Onboarding SmartCloud for Procurement Contract Management Spend Analysis Strategic Sourcing SmartCloud for Customer Care & Support Engagement Advice Experience Management Client Success SmartCloud for Social Business Collaboration Suite SmartCloud for Legal Contract Management Risk Analytics Document Management SmartCloud for Sales & Commerce ecommerce Performance Analytics Quote Management SmartCloud for City Operations Transportation Planning Water Management Utility Optimization /05/14 SmartCloud for Marketing Demand Generation Campaign Analytics Agency Collaboration

61 What is cloud? Cloud Deployment models 61 18/05/14

62 Deployment Models for Cloud Computing 62 18/05/14

63 Deployment Models for Cloud Computing Enterprise data center Enterprise data center Enterprise A Enterprise B A Users B Private cloud Managed Private cloud Hosted Private Cloud Multitenant Shared Private Cloud Public Cloud Services Enterprise owned Enterprise owned; Customer/IBM owned and IBM operated 1 and operated 2 IBM operated 3 (single tenant) 4 IBM owned and operated (multi-tenant) 5 IBM owned and operated (multi-tenant) Enterprise Data Center Private Cloud Enterprise Data Center Managed Private Cloud Enterprise Enterprise Enterprise A B Enterprise C User A User D User B User User C IBM Operated Hosted Private Cloud Shared Private Cloud Public Cloud Hosting Center Cloud Cloud Cloud Services delivered privately to Enterprises / virtual separation of tenants Cloud Services delivered publicly to end users / secure, enterprise-class 63 18/05/14

64 Tenancy Spectrum S0: Singleton S1: Multi-VM S2: Multi-Stack S3: Multi-App Instance S4: Multi-Tenant S5: Shared Multi-Tenant Tenant Tenant Tenant Tenant Tenant Tenant Tenant Tenant Tenant Tenant Tenant Applicatio n Instance Applicatio n Instance Application Instance Applicatio n Instance Application Instance Application Instance Application Instance Multi-Tenant Application Multi-Tenant Application Schema Schema Schema Schema Schema Schema Schema Schema Schema Schema DB DB DB DB DB DB DB DB MW / Services MW / Services MW / Services MW / Services MW / Services Middleware/Services Middleware/Services Middleware/Services OS OS OS OS OS OS OS Hardware Hardware Hardware Hardware Hardware Hardware No sharing shared hardware shared OS shared middleware shared application shared application Bespoke Customization Lower Development Cost Greater Resource/Security Isolation Faster Launch / Time to Market Mass Customization Lower Operating Cost More Sharing Faster Iteration / Time to Value 64 18/05/14

65 Modelli di Deployment 65 18/05/14

66 An open cloud architecture is emerging Software Defined Environment 66 18/05/14

67 Software Defined Environments provide the next generation of infrastructure automation for real-time response Application Aware that understands the unique workload requirements Resource Smart that dynamically allocates infrastructure based on policies Definition Software Defined Environment Application Aware Patterns Analytics Infrastructure that captures workload requirements and deployment best practices Policy-based automation across infrastructure Analytics to optimize the environment in real-time Resource Smart Compute Storage Network Fully virtualized, integrated & programmable infrastructure Elastically scalable resources available ondemand /05/14 Intelligent resource scheduling

68 So what is the IBM Cloud operating environment? An open standards-based developer platform and marketplace A composition environment for new systems of engagement cloud apps Flexibility to engage with hybrid cloud environments, IBM services, 3 rd party, and open source Automated provisioning of platform to speed go-to-market time Standardized patterns. TOSCA Services and composition patterns DevOps Operational Mobile Data API and integration services Security Application services Traditional workloads 68 18/05/14

69 Towards a composable API economy Value Rapid application development and delivery API-accessible applications Multi-channel integration Capability Composition of services Marketplace of internal and external services Software as a Service API economy External Ecosystem Marketplace API Analytics API App Commerce API Collaboration Location API API Solutions Data API Services API API OAuth 69 18/05/14

70 IBM s cloud platform is leveraging open technologies API economy OAuth Software as a Service TOSCA OSLC 70 18/05/14

71 BlueMix: A Development Environment for the Cloud Delivering a Composable Services development environment Run Your Apps The developer can chose any language runtime or bring their own. Just upload your code and go. DevOps Development, testing, monitoring, deployment and logging tools allow the developer to run the entire application APIs and Services A catalog of open source, IBM and third party APIs services allow a developer to stitch together an application in minutes. Cloud Integration Build hybrid environments. Connect to onpremises systems of record plus other public and private clouds. Expose your own APIs to your developers. Extend SaaS Apps Drop in SaaS App SDKs and extend to new use cases (e.g,. Mobile, Analytics, Web) /05/14

72 IBM Marketplace Essential component to enable the API economy IBM branded website for lineof-business users, developers, and IT teams to build, consume and manage the applications that run today s enterprises Single point of entry for IBM s extensive SaaS, PaaS and IaaS offerings Comprehensive of IBM and Industry services delivered through IBM It s the enablement - via APIs - of services independent of service type or source Centralized resource for IBM worldwide sales organization /05/14 Public demand driven by intensive marketing

73 IBM Marketplace 73 18/05/14

74 74 18/05/14 Continua con la terza parte...

75 1. Cloud computing: where does it come from? Modelli computazionali Service shift Tecnologie abilitanti 2. What is cloud? Definizione di cloud Caratteristiche Ciclo di vita del servizio in cloud Cloud Service models Cloud Deployment models 3. Why cloud? Cloud workload affinity Cloud benefits / challenges 1. IBM Cloud value proposition L impegno IBM per il cloud Prodotti, servizi e soluzioni IBM per il cloud Sitografia 2. IBM related Reference architecture Standards 75 18/05/14

76 2. What is cloud? Cloud workload affinity 76 18/05/14

77 Workload affinity in Cloud The cloud affinity of existing applications depends on multiple factors: - compliance and cross-border issues, - site-dependency (for performance or data size), - app-specific benefits of migration, and the ease and cost of migration. Workloads enabled for Cloud ecommerce Analytics Public facing web pages and wiki s, blog Data intensive workloads Storage as a Service, Backup & Restore Software development environments, Test and Pre-production systems Mature packaged offerings, like e- mail, collaboration, video-conference Batch processing jobs with limited security requirements Workloads not ready for Cloud Workloads with cross-border issues Workloads which depend on sensitive data normally restricted to the Enterprise Workloads composed of multiple, codependent services Workloads requiring a high level of auditability, accountability Workloads based on 3rd party software which does not have a virtualization or cloud aware licensing strategy Workload wit specific requirements OS lever, I/O devices 77 18/05/14

78 Workloads can be classified according to cloud affinity Higher Gain From External Cloud SME ERP/SCM/CRM Numerical [Low Data/Compute] Collaboration Data Warehousing Web Serving Higher Pain To Cloud Delivery Numerical [High Data Transfer] Large Enterprise ERP/SCM/CRM & Transaction Processing Data Mining Systems Mgmt. File & Print Virtual Desktop Application Dev t. & Test Start Here Loosely Coupled Architecture Content Centric Architecture Database Centric Architecture Storage - Analytics Architecture Lower Pain To Cloud Delivery Virtualized Traditional Architecture 78 18/05/14 Lower Gain From External Cloud by CLOUD & ICT as a Service

79 Two Application Models will Co-exist in the Enterprise Scalable Born in the Enterprise Systems of Record Born on the Cloud Systems of Engagement Elastic Virtualized Multi-tenant Automated lifecycle Integrated lifecycle Heterogeneous infrastructure Primarily existing virtualized workloads, back office, middleware-based Standardized infrastructure Primarily emerging platform workloads, new development, web-facing, scale-out on cloud, SaaS Compatibility with existing systems Cloud Enabled Exploitation of new environments Cloud Native 79 18/05/14

80 Benefits in adopting Cloud Business model by CLOUD & ICT as a Service /05/14

81 Challenges in adopting Cloud Business model from CLOUD & ICT as a Service /05/14

82 Challenges in adopting Cloud Business model Network Customization Integration Security Privacy Governance Legal/Contract 82 18/05/14

83 83 18/05/14 Continua con la quarta parte...

84 1. Cloud computing: where does it come from? Modelli computazionali Service shift Tecnologie abilitanti 2. What is cloud? Definizione di cloud Caratteristiche Ciclo di vita del servizio in cloud Cloud Service models Cloud Deployment models 3. Why cloud? Cloud workload affinity Cloud benefits / challenges 1. IBM Cloud value proposition L impegno IBM per il cloud Prodotti, servizi e soluzioni IBM per il cloud Sitografia 2. IBM related Reference architecture Standards 84 18/05/14

85 5. IBM Cloud value proposition L impegno IBM per il cloud 85 18/05/14

86 Cloud global players analysis framework (sample) Technology Providers They experience leading position in specific technologies They want to leverage the cloud to strengthen the position and extend the reach. Cloud Service Providers Hosting and internet services vendors leveraging their infrastructure to provide cloud services (to offer private cloud solutions, to enter the public cloud space. Application Providers Software and services vendors who provide cloud-enabled application solutions. Services vendors may provide cloud business and technical consulting as well as implementation services. They both do not sell technology /05/14

87 Mercato del Cloud: trends Inizialmente, il mercato dell infrastructure as a service market raggiungerà i $5.9 billion di fatturato globale nel 2014, poi la commoditizzazione, la pressione sul prezzo e l erosione dei margini ne determineranno il declino. In altre parole, i leader degli esordi come Amazon Web Services e Rackspace saranno I primi ad imboccare la parabola discendente. Software as a service sarà adottato dalle aziende di qualunque dimensione. Nel 2011 il suo mercato è stato di $21.2 billion e salirà a $92.8 billion nel A quel punto si avvicinerà alla fase di maturità. Business Process as a service ricoprirà un segmento di revenue modesto /05/14

88 IBM s approach is based on its transformation IBM IT Transformation From 2002, IBM's own IT investments delivered a cumulative benefit yield of approximately $4 billion Today CIOs Host data centers Web hosting centers 80 5 Network 31 1 Applications 15,000 4,700 Data Center Efficiencies Achieved Project Big Green Consolidation Virtualization Substantial savings being achieved in multiple dimensions: energy, software and system management and support costs. The virtualized environment will use 80% less energy and 85% less floor space. Cloud-enabled Self-service for thousands of IBM researchers across dozens of countries /05/14

89 IBM Research Computing Cloud (RC2) Almaden Austin Watson Zurich Haifa Delhi Pechino Tokyo Provides self service on demand delivery solution for research computing resources Zero touch support for the full life cycle of service delivery Order creation Approval process notification Automated provisioning Monitoring 89 18/05/14

90 IBM Cloud Computing Centers for clients Silicon Valley CA Raleigh NC New York NY Dublin Ireland Doha Qatar Beijing China Seoul South Korea Wuxi China Tokyo Japan Bangalore India Singapore Hanoi Vietnam São Paulo Brazil Johannesburg South Africa On-site cloud computing infrastructure Deep architectural skills and resources Workshops on next generation workloads Rapid deployment of first of a kind proofs of concept and pilots 90 18/05/14

91 IBM Cloud Points of Delivery (POD) Frankfurt Boulder Toronto Secaucus Raileigh Montpellier Madrid Enhingen Berna Tokio Singapore Sao Paolo Sidney SCE SCE+/SC4SAP Both Storage 91 18/05/14

92 Softlayer POD 13 Data Centers 19 Network PoPs 100,000 21,000 22,000,000 Global Network SERVERS CUSTOMERS DOMAINS 92 18/05/14

93 IBM Cloud partners ecosystem Cloud Infrastructure Providers Leveraging the IBM Cloud to provide IaaS/PaaS capabilities Cloud Application Providers Delivering standardized SaaS solutions on IBM SmartCloud Cloud Services Solution Providers Create customized client solutions running on IBM SmartCloud Cloud Technology Providers Extending the function and value of IBM SmartCloud Cloud Builders Creating customized private cloud solutions for client and provider infrastructures 93 18/05/14

94 The IBM Cloud Computing Reference Architecture (CCRA) Represents the aggregate experience from hundreds of cloud client engagements and IBM-hosted cloud implementations Based on knowledge of IBM s services, software & system experiences, including IBM Research Provides guidance on how to build IaaS, PaaS, SaaS and service provider clouds using IBM technologies PaaS: Accelerate time to market with cloud platform services Innovate business models by becoming a cloud service provider IaaS: Cut IT expense and complexity through a cloud enabled data center SaaS: Gain immediate access with business solutions on cloud 94 18/05/14

95 IBM s Cloud Strategy Business Process as a Service Software as a Service Enabling business transformation Business Process Solutions Application Application Application Application Application Marketplace of high value consumable business applications External Ecosystem Industry Collaboration Think it. Build it. Tap into it. Human Resources Big Data & Analytics Commerce Marketing Smarter Commerce Smarter Analytics Smarter Cities Smarter Workforce Watson solutions Software solutions Platform as a Service Infrastructure as a Service Composable and integrated application development platform Built using open standards Development Big Data & Analytics Enterprise class, optimized infrastructure Built using open standards Security Integration Mobile Social Compute Storage Networking Traditional Workloads Public. Private. Dynamic Hybrid. Middleware solutions SoftLayer IBM SmartCloud Enterprise + Infrastructure solutions Common Open Standards Technology and Industry Ecosystem TOSCA Open Services for Lifecycle Collaboration 95 18/05/14

96 5. IBM Cloud value proposition Prodotti, servizi e soluzioni IBM per il cloud 96 18/05/14

97 Strategize how to use cloud to drive savings and revenue growth. Build and run your private or hybrid cloud. Utilize cloud services delivered from IBM SmartCloud. Cloud Strategy and Design Cloud Platform Technologies Business Process as a Service Cloud Implementation Cloud Infrastructure Technologies Software as a Service Cloud Migration Services Expert Integrated Systems Platform as a Service Cloud Management Services Hybrid Cloud Technologies Infrastructure as a Service 2014 IBM Corporation

98 Strategize how to use cloud to drive savings and revenue growth. Build and run your private or hybrid cloud. Utilize cloud services delivered from IBM SmartCloud. Cloud Strategy and Design Cloud Implementation Cloud Migration Services Cloud Platform Business Process IBM Technologies Consulting Services to help as a Service customers to strategize, implement and use cloud. Cloud These Software Infrastructure services are for driving implementation, Technologies migration and as a Service management of cloud environment and they are specifically Expert targeting large Platform enterprise Integrated needs. as a Service Systems Cloud Management Services Hybrid Cloud Technologies Infrastructure as a Service 2014 IBM Corporation

99 Strategize how to use cloud to drive savings and revenue growth. Build and run your private or hybrid cloud. Utilize cloud services delivered from IBM SmartCloud. Cloud Strategy and Design Cloud Implementation Cloud Migration Services Cloud Management Services Cloud Platform Technologies Cloud Infrastructure Technologies Expert Integrated Systems Hybrid Cloud Technologies The IBM Cloud Business Process Technologies as a Service refers to a set of hardware and software components available for Enterprises or Service Providers Software to build their own private or as hybrid a Service cloud solutions. IBM Cloud Platform Technologies delivers a as unique a Service set of capabilities to implement integrated cloud service delivery and management. Infrastructure as a Service 2014 IBM Corporation

100 IBM Cloud technologies Customer Workload Applications Application Pattern Provisioning Pre-built Application Templates Application & Workload Deployment Application Pattern Deployment Dynamic sizing based on demand I B M P ur Cloud Provisioning & Management System Management Operating Systems Service Catalog Workflow Engine Windows, Linux, etc Cloud Service Delivery Server, Storage and Network Provisioning Image lifecycle management System Director, VMControl, Netcool, etc Middleware and DB Provisioning Reporting for Capacity Planning AIX, Linux zlinux - Health and Usage Monitoring Metering and Chargeback IBM e A pp l i c a ti o n Virtualization Layers Hardware Infrastructure VMWare, KVM, HyperV PowerVM zvm x86 Unix Mainframe SVC Storage & Networking PureFlex System S ys t e m 100

101 Strategize how to use cloud to drive savings and revenue growth. Build and run your private or hybrid cloud. Utilize cloud services delivered from IBM SmartCloud. Cloud Strategy Cloud Platform and Design IBM SmartCloud Services Technologies refer to a set of public IT cloud services delivered to enterprises. Cloud Cloud Infrastructure Implementation These IT services are covering the IaaS and PaaS space. Technologies They are specifically targeting Expert Cloud Migration large enterprise needs, providing Integrated Services enhanced SLA, security Systems and reliability required to serve production workloads. Cloud Management Services Hybrid Cloud Technologies Business Process as a Service Software as a Service Platform as a Service Infrastructure as a Service 2014 IBM Corporation

102 IBM SmartCloud Services Platform as a Service Applications Data Runtime Middleware O/S Virtualization Servers Storage Networking Cloud Managed Services Monthly usage-based and fixed contract MS Windows, Linux, and IBM AIX OS Cloud Managed Applications Cloud Managed Services for SAP Client Manages Vendor Manages in Cloud Infrastructure as a Service Applications Data Runtime Middleware O/S Virtualization Servers Storage Networking Softlayer Hourly usage-based MS Windows and Linux OS /05/14

103 Strategize how to use cloud to drive savings and revenue growth. Build and run your private or hybrid cloud. Utilize cloud services delivered from IBM SmartCloud. Cloud Strategy IBM SmartCloud Solutions Cloud refer Platform to and Design software and business processes Technologies delivered by IBM as a subscriptionbased Services. Cloud Cloud These services are delivered Infrastructure via the Implementation SaaS and BPaaS Service Technologies Models. Software as a Service relates to software which is hosted Expert and Cloud Migration managed end to end by Integrated IBM. It is Services accessed over the internet Systems by the customer. Cloud Business Process as a Service Hybrid Cloud adds Management human capital-based delivery Technologies and Services management to traditional SaaS delivered service. Business Process as a Service Software as a Service Platform as a Service Infrastructure as a Service 2014 IBM Corporation

104 Tap into it. More than 100 SaaS applications. Accelerate your innovation Accelerate your innovation with over 100 best-in-class software-as-a-service (SaaS) applications and business process-as-a-service (BPaaS) capabilities, all delivered with the enterprise-grade security, availability and elasticity you expect from IBM. Accelerate business process innovation Deliver business analytics at point of impact Connect people with collaborative business networks

105 IBM lets you tap into Role-Based Cloud Suites. Human Resources Talent Management Learning and Certification Employee Onboarding Sales & Commerce ecommerce Performance Analytics Quote Management Procurement Social Business Collaboration Suite Contract Management Spend Analysis Strategic Sourcing IBM Connections Finance Reporting Risk Analysis Compensation Models Marketing Demand Generation Campaign Analytics Agency Collaboration

106 106 18/05/14 Fine della presentazione

107 1. Cloud computing: where does it come from? Modelli computazionali Tecnologie abilitanti Service shift 2. What is cloud? Definizione di cloud Ciclo di vita del servizio in cloud Cloud Service models (IaaS, PaaS, SaaS) Cloud Deployment models (public, private, hybrid) Cloud workload affinity 3. Why cloud? 4. IBM Cloud value proposition L impegno IBM per il cloud 1. Prodotti, servizi e soluzioni IBM per il cloud Sitografia Sitografia IBM related Reference architecture 2. Standards /05/14

108 Sitografia IBM related /05/14

109 IBM SmartCloud /05/14

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