55% of Americans read the newspaper 95% have telephones 98% have televisions EVERYBODY HAS A MAIL BOX!

Save this PDF as:
Size: px
Start display at page:

Download "55% of Americans read the newspaper 95% have telephones 98% have televisions EVERYBODY HAS A MAIL BOX!"

Transcription

1 THE POWER OF DIRECT MAIL

2 55% of Americans read the newspaper 95% have telephones 98% have televisions EVERYBODY HAS A MAIL BOX!

3 DIRECT MAIL GIVES YOU A DECIDED EDGE You determine the best audience for your message. You can personalize each mail piece. You can learn more about your customers by including surveys or questionnaires.

4 DIRECT MAIL GIVES YOU A DECIDED EDGE You have a high degree of financial flexibility by altering formats, quantities and postage options. You decide on the depth of product detail mail is not limited to a 30 second TV spot. You benefit from mails pass-along value recipients can share your communication with like-minded consumers.

5 REASONS WHY DIRECT MAIL IS POWERFUL IT WORKS WHEN YOU RE NOT Whether you are sleeping, vacationing, working, or walking, your direct mail is working for you. It gives your best sales presentation over and over again without you having to be present.

6 REASONS WHY DIRECT MAIL IS POWERFUL IT LEVERAGES YOUR EFFORTS Do you want to know how to waste your time? Give your best sales presentation to one person at a time. Send out thousands of letters and your best sales pitch is being presented to thousands of people simultaneously.

7 REASONS WHY DIRECT MAIL IS POWERFUL ALLOWS YOU TO TARGET WITH PRECISION Instead of sending your message to people who may or may not be interested or even qualified to take advantage of your offer, direct mail allows you to pinpoint the people who fit your psychographic, demographic, and geographic profile.

8 REASONS WHY DIRECT MAIL IS POWERFUL YOU GET AN IMMEDIATE RESPONSE Once you send out your direct mail piece, it doesn t take long to get a response. Within one or two weeks, you ll receive approximately 80-90% of all those who are going to respond.

9 REASONS WHY DIRECT MAIL IS POWERFUL IT S RELATIVELY INEXPENSIVE It s amazing what you can get into a small envelope for $.44 (single piece First-Class). Photos, newspaper articles, letters, special reports and more can be put in business size envelopes. This means you can reach 100 target prospects for only $44.00 comparatively speaking that s a bargain!

10 REASONS WHY DIRECT MAIL IS POWERFUL IT S EASY TO TRACK YOUR RETURN ON INVESTMENT You can t afford to waste a single penny on ineffective marketing. With direct mail marketing you can code your mailpieces to determine the exact number of responses you receive from each campaign.

11 REASONS WHY DIRECT MAIL IS POWERFUL IT GETS ONE-ON-ONE ATTENTION Unlike billboards or radio, and TV commercials that get your attention while two or three other things also have your attention, direct mail is opened one piece at a time and read one piece at a time. This gives you the best chance of catching your prospect s attention and keeping it for a period of time.

12 REASONS WHY DIRECT MAIL IS POWERFUL IT S PERSONAL With direct mail, you can address your customers by name, speak to them individually, and appeal to their interests. Technology now gives you significant customization and personalization options.

13 REASONS WHY DIRECT MAIL IS POWERFUL IT S SOMETHING THAT YOU CAN TOUCH AND FEEL-IT HANGS AROUND You can hold direct mail in your hand. It s not made of electrons that can be deleted with the twitch of a finger. It s not a radio frequency signal that is here and then gone a moment later. It is physical. It is something that can hang around for a period of time. It has lingering marketing effects!

14 TODAY S COMMUNICATION OBSTACLES Privacy Issues Lifestyle Changes Telemarketing no-call lists Anti-spam software

15 TODAY S COMMUNICATION OBSTACLES TiVO recorders/dvrs Clutter 3,000+ images a day Reaching the right audience at the right time

16 THE INTERNET IS NOT REPLACING DIRECT MAIL Today s consumers still need the mail for important information. The internet complements mail in acquiring information and managing in the home. 86% believe mail is more private. 86% believe mail is more personal.

17 THE INTERNET IS NOT REPLACING DIRECT MAIL 70% of consumers prefer mail for receiving unsolicited information from unfamiliar companies. 85% of women ages read direct mail, while only 53% read marketing messages. More than 21% of adult consumers have responded to direct mail by visiting the sender s website, up 14% from a few years ago.the response grew significantly among men ages % compared to 10% during the same time period.

18 THE INTERNET IS NOT REPLACING DIRECT MAIL 73% of consumers prefer mail for receiving new product announcements and offers from companies they do business with, as compared to 18% for . Consumers are less likely to discard unopened mail (31%) than they are to discard unsolicited (53.2%) about new products.

19 TELEMARKETING MEDIA LIMITATIONS Intrusive MEDIA LIMITATIONS The "delete" key HOW MAIL HELPS Welcomed into the home "Do not call" list One-time messaging Frequent hang-ups Spam blockers Low retention Competitive clutter Consumers look forward to the mail Can be kept and referenced Interactive format

20 TELEVISION MEDIA LIMITATIONS Can't be personalized RADIO MEDIA LIMITATIONS Can't be personalized HOW MAIL HELPS Personalized messaging Limited message time Limited message time Accommodates detailed information Channel surfing over commercials Minimal targetability Highly targetable High production costs Low response Low-cost options and higher response rates

21 MAGAZINE NEWSPAPER MEDIA MEDIA LIMITATIONS LIMITATIONS HOW MAIL HELPS Limited measurability Declining readership Short shelf life Low production value Less selectivity than mail Long production lead time Infrequency of message One-dimensional format Measureable and targetable Quick to market Staying power and pass-along value High production value, nearly limitless creative options

22 AMERICANS PAY ATTENTION TO MAIL 98% of all households bring in their mail the day it is delivered. 75% of young consumers (Gen X & Gen Y) rate the mail they receive as valuable. 77% of Gen Y and 63% of Gen X direct mail readers have purchased items promoted in direct mail. Even though they are comfortable searching for products on-line, 49% of Gen X ers and 55% of Gen Y ers keep catalogs for an extended time and browse through them repeatedly.

23 AMERICANS PAY ATTENTION TO MAIL 75% (Gen X) and 73% (Gen Y) of direct mail readers have used mailed coupons. 70% of Gen Y consumers have responded to retail direct mail with a percent-off discount compared to 63% of total adults. Several categories of retail direct mail are especially popular with Gen X consumers: 67% read mail from home improvement retailers, and 56% read mail from office supply retailers.

24 AMERICANS PAY ATTENTION TO MAIL Baby Boomers are highly receptive to receiving promotional messages through direct mail. 85% of Baby Boomers have made a purchase from direct mail. 68% of year olds favor direct mail for receiving unsolicited promotions from unfamiliar companies. Coupons and buy one, get one free incentives are the most effective means of bringing in Baby Boomer business.

25 Why Direct Mail? Discount stores and supermarkets have experienced the greatest success when using mail to target Baby Boomers. 74% of direct mail is read by the consumer. 67% of consumers feel mail is more personal than the internet. Consumers spend an average of 30 minutes reading their mail on any given occasion.

26 Why Direct Mail? Consumers spend 45 minutes with magazines, 30 minutes with catalogs and 25 minutes with direct mail. 24% of consumers said direct mail influenced them to visit a store or website they didn t shop in the past 90 days.

27 Why Direct Mail? 76% of consumers state they read direct mail received from retailers. Women, ages are the heaviest (86%) readers, while men ages 50+ are the lightest readers (65%). Readership of retail direct mail has increased among women of all age groups. As with men, the largest increase is in the age group.

28 Retail direct mail messages that consumers surveyed say they have responded to Vertis customer focus study 28

29 Reasons that make a difference as to what direct mail consumers say they open: Vertis customer focus study 29

30 Catalogs Drive Sales 52% of consumers order products and services based on direct mail advertising. 64% of consumers order from mail received within the last month. More than twice the households order from catalogs than from information received from the internet. On-line consumers who receive a catalog from any given retailer are 75% more likely to make an on-line purchase at the retailer s website.

31 Direct Mail Travels 21% of consumers actually take a direct mail piece with them when shopping.

32 Magazines Consumers Prefer Print 92% of magazine subscribers receive their magazines in a printed format. When asked about delivery channel preference, 90% indicated they prefer the printed magazine to the e-reader or on-line version. 78% of consumers state that relevant personalized content and promotions would increase their loyalty. Source: Marketwire, Consumers Hesitant to Embrace E-Reader Advertising; Opt for Tangible, but Targeted, Experiences in Magazines, May 10, 2010.

33 DIRECT MAIL FORMATS: LETTERS, INVITATIONS, POSTCARDS One of the greatest advantages of direct mail is that it offers countless formats. Letters and invitations are the most personal form of direct mail communication. Well crafted letters create a one-to-one connection and often elicit strong response rates, while invitations involve a focused call to action. STRENGTHS Gives your mailing a personal, intimate feel. Provides an effective way to introduce your business or raise charitable funds. Costs little to produce.

34 Postcards Postcards are the simplest, most cost-effective format available. STRENGTHS Reads fast no envelope Get s customer s attention Inexpensive to produce Postcard Postage Pricing

35 Self-Mailers, Flyers, Newsletters, Brochures Self-Mailers Sent without an envelope No insertion costs Increased space for copy to tell a full story Allows full-color photos Includes options such as a coupon Flyers, Newsletters, Brochures Opens a venue for customer relationship marketing Provides space for in-depth information and product photography Has a longer shelf life Accommodates reply cards and other response devices

36 Catalogs A proven way to generate sales Drives traffic to your website Important branding tools Highly effective way to create awareness among new customers 67% of new customers are influenced by a catalog to visit a company s website. Catalogs have been found to greatly discourage comparison shopping by more than 7%. Catalog recipients are much more likely to shop for holiday gifts at the website than non-catalog recipients.

37 Customized MarketMail Impact in the Mailbox Odd-Shaped, Die-Cut Pieces Conveys messages in unique manner Jumps Out in the Mailbox! Flexible/Creative Cutouts Attachments/Pockets/Coupons Magnets Perforations

38 Repositionable Notes Value: Actionable messaging Lives beyond the life of host piece Repositions to computer, telephone, refrigerator Possibilities: Increased Open-Read Rates Increased Response Rates Increased ROI Applications: Customer Acquisition/Retention Customer Relationship Management Customer Up-Selling See page 84 for FREE Antiques

39 Sticky-type notes Repositionable Notes Flats Provides a significant and flexible marketing tool Enhances Brand Awareness Your message here! Additional Promotional Impact Impact

40 TOP 10 USES FOR DIRECT MAIL Generate New Prospects Leads Produce More Store Traffic and Visibility Respond to Competitive Activity Retain and Reward Customer Loyalty Drive Traffic and Promote Your Website Improve Sales Force Efficiency Improve Customer Service Increase Customers Average Purchase Amounts Generating Higher Sales Announcing Store Hours/Sales/New Locations Expand Media Marketing to Top Prospects and Select Customers Compmatrixdata.com

41 JUNK MAIL VS DIRECT MAIL Terms used interchangeably? There are two different entities IF YOU HAVEN T PUT YOUR PACKAGE INTO THE RIGHT HANDS, YOU VE WASTED MONEY GETTING IT THERE. Junk Mail is nothing that can t be cured with a decent mailing list.

42 USPS SURVEY FINDINGS: Mail reaches business professionals. Business mail doesn t get screened as aggressively as e- mail is filtered. Business people keep useful mail in a mail library a file, drawer, or on a bulletin board. Mail helps people make decisions. When it s time to make a purchase, find a supplier or attend a professional event, professionals may turn to their mail libraries.

43 Sending a direct mailing is like owning a retail store: the longer you keep your potential customer in the store, the more likely he/she is to make a purchase. Example: Publisher s Clearing House they hide the free prize stamps deep in the package the longer you look for them, the more likely you are to find something you like and place an order.

44 Why People Open Mail Percent Need For Product / Service Name on Envelope Package Looks Interesting Special Offer / Discount Looks Important Free Gift or Token Dated Material DMA Fact Book

45 DIRECT MAIL DO S AND DON TS DO explore the option of consulting with a direct marketing agency to strategically add mail to your integrated media campaign. DO consult your USPS Account Manager for tips on how to improve your mailings and maximize savings on postage. DO feature an offer prominently on the front of your mail piece to boost readership and response. DO choose the format, list, and offer for highest ROI, rather than lowest cost.

46 DIRECT MAIL DO S AND DON TS DO track responses to measure the effectiveness of the mail piece. DO test different offers and formats to learn more about your customers and the best response triggers. DO find out how well your other media efforts are doing by mailing a short survey in addition to the offer. DO use mail to achieve your business goals for customer acquisition, relationship building, and stakeholder communications.

47 Use the magic words FREE, NO OBLIGATION, NO SALES PERSON WILL CALL, DETAILS INSIDE, SEE INSIDE, LIMITED TIME ONLY, ANNOUNCING, AT LAST, NEW

48 DIRECT MAIL DO S AND DON TS DON T begin your direct mail campaign without a clear, measureable objective. DON T clutter a mail piece with too much copy or graphics so your offer or call to action gets lost. DON T mistake income for interest just because people can afford your product doesn t mean they want it. DON T assume you know what your customers want or need use your mail piece to ask them directly.

49 DIRECT MAIL DO S AND DON TS DON T mark your pieces urgent when they are not customers feel misled and will likely ignore your message in the future. DON T waste time and costs update your mailing list and eliminate bad addresses before each campaign. DON T think of mail as a one-off rather it s an ongoing customer relationship management tool that picks up where other media leaves off.

50 GREEN IDEAS Update your mailing lists often to eliminate bad addresses. Once your lists are updated, make a continuous effort to keep them clean. Personalize your message to increase relevance and reduce waste. Use recycled paper with as much recycled content as possible. Use chlorine-free paper.

51 GREEN IDEAS Opt for less ink usage/coverage (fewer colors usually mean fewer chemicals). Research different coatings and the impact of each on the environment before using them. Choose vendors who use renewable energy and responsible forestry practices. Recycle as much as possible.

52 EVERY DOLLAR SPENT ON DIRECT MAIL RETURNS AN AVERAGE $10.00 IN SALES A HIGHER RETURN ON INVESTMENT THAN ANY OTHER NON-DIRECT MASS COMMUNICATION METHOD IN THE 2008 EXACT TARGET CHANNEL PREFERENCE SURVEY, RESPONDENTS CHOSE DIRECT MAIL AS THEIR MOST PREFERRED CHANNEL FOR RECEIVING PROMOTIONS FROM COMPANIES THEY ALREADY DO BUSINESS WITH

53 RESOURCES RIBBS A Guide to Move Update Updated April POSTAL EXPLORER Domestic Mail Manual Mailing Standards of the USPS USPS

54 TAP INTO THE POWER OF DIRECT MAIL Don t forget, it all starts with a clean address!

55 For a copy of this presentation log onto: After June 17, 2010 THERESA PETERLEIN MID-MICHIGAN POSTAL CUSTOMER COUNCIL Postal Customer Council Advisory Committee (PCCAC) COMMUNICATION/NETWORKING (616)

A new service to help you promote your business.

A new service to help you promote your business. A new service to help you promote your business. VO: For many businesses, Direct Mail has long been the medium of choice for promoting products and driving sales. Because it gets directly into the homes

More information

CHAPTER 18: DIRECT MARKETING: THE DIALOGUE BUILDER

CHAPTER 18: DIRECT MARKETING: THE DIALOGUE BUILDER CHAPTER 18: DIRECT MARKETING: THE DIALOGUE BUILDER Chapter Objective To explain the role that direct marketing can play in an overall IMC program, and to identify the strengths and weaknesses of various

More information

Boost Profits and. Customer Relationships with. Effective E-Mail Marketing

Boost Profits and. Customer Relationships with. Effective E-Mail Marketing Boost Profits and Customer Relationships with Abstract E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this powerful technique that

More information

Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment

Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment By German Sacristan, X1 Head of Marketing and Customer Experience, UK and author of The Digital & Direct Marketing

More information

ailing List A M e l i s s a D a t a W h i t e Pa p e r Saturation Mail: A Best Kept Secret No More

ailing List A M e l i s s a D a t a W h i t e Pa p e r Saturation Mail: A Best Kept Secret No More ailing List A M e l i s s a D a t a W h i t e Pa p e r Saturation Mail: A Best Kept Secret No More Saturation Mail: A Best-Kept Secret No More As postal rates continue to rise every year, mailers must

More information

What is Text Message Marketing?

What is Text Message Marketing? What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The

More information

A Melissa Data White Paper. Saturation Mail: The Perfect Low-Cost Way to Reach More Customers

A Melissa Data White Paper. Saturation Mail: The Perfect Low-Cost Way to Reach More Customers A Melissa Data White Paper Saturation Mail: The Perfect Low-Cost Way to Reach More Customers g 2 If you own a local business and are looking for an inexpensive way to increase your sales, or plan to expand

More information

Marketing Through the Mail Checklist

Marketing Through the Mail Checklist Marketing Through the Mail Checklist Staying in contact with customers and prospects helps generate new business and new customers. Using the postal system can be an effective way to make those contacts

More information

Results Rock Direct Mail Basics.. Test, Test, Test

Results Rock Direct Mail Basics.. Test, Test, Test Results Rock Direct Mail Basics.. Test, Test, Test If you can t measure it, you can t manage it. Peter Drucker CHRISTINE ERNA ENGAGEMENT MANAGER ENTERPRISE POSTAL CONSULTING PITNEY BOWES MANAGEMENT SERVICES

More information

17/11/2013. 20 Things You Should Know Before planning your next direct response campaign. 20 Quick Things. What is Direct Response?

17/11/2013. 20 Things You Should Know Before planning your next direct response campaign. 20 Quick Things. What is Direct Response? Association of Fundraising Professionals Greater Toronto Chapter Congress 2013 20 Things You Should Know Before planning your next direct response campaign 20 Quick Things 4 minutes per thing, so 1 or

More information

HARTY ADVISOR. Drip Marketing: Keep the conversation going!

HARTY ADVISOR. Drip Marketing: Keep the conversation going! HARTY ADVISOR Drip Marketing: Keep the conversation going! also in this issue: A/B Testing: Gaining Insight Through Dividing and Analyzing Use Print to Boost Your Online Presence Keep the Conversation

More information

Growing Your Business Through Email Marketing

Growing Your Business Through Email Marketing Growing Your Business Through Email Marketing Email marketing can be a cost-effective way to acquire new customers, and to enhance relationships with your current customers. Done correctly, email marketing

More information

A HOW TO GUIDE FOR A DIRECT MAIL CAMPAIGN

A HOW TO GUIDE FOR A DIRECT MAIL CAMPAIGN A HOW TO GUIDE FOR A DIRECT MAIL CAMPAIGN Direct mail is an effective marketing tool for congregations. While it may appear to be expensive on a per piece basis, it is a very efficient advertising tool

More information

Advertising media - A

Advertising media - A Advertising media - A There is a large variety of media available to advertisers, and therefore advertisers must choose the medium/media which best deliver their message to potential customers in the most

More information

Making Your Direct Mail Matter

Making Your Direct Mail Matter Making Your Direct Mail Matter Strategies To Cut Costs And Maximize Your ROI 2 Creating a marketing budget usually requires compromises on which areas to focus. No company can afford unlimited marketing

More information

Email Marketing Ambition Digital Carly Rodgers

Email Marketing Ambition Digital Carly Rodgers Email Marketing Ambition Digital Carly Rodgers Open Rates The number of email opens divided by the total number of emails sent Open Rates Q. 1 What open rates do you experience? Click Through Rates The

More information

Online Order Management

Online Order Management discover Wow! There s one word we hear from AlphaGraphics customers time and time again: Wow! Whether it s from a long-term client, or someone checking out our services for the first time, people are continually

More information

How To: Engineer A Direct Mail Campaign, One That Really Works! Developing Your Mailing List

How To: Engineer A Direct Mail Campaign, One That Really Works! Developing Your Mailing List How To: Engineer A Direct Mail Campaign, One That Really Works! When it comes to generating new leads and sales for your business, direct mail remains one of the best and most successful options. According

More information

TAX PRACTICE MARKETING HANDBOOK TABLE OF CONTENTS

TAX PRACTICE MARKETING HANDBOOK TABLE OF CONTENTS CHAPTER 1: MARKETING PLANNING Strategic Marketing Planning 1 Target Market 3 Mass Marketing and Targeted Advertising 3 Reach and Frequency 4 Designing Effective Ads and Copy 4 Trade Names 4 Bootstrap Marketing

More information

Sell More with Postcard Marketing

Sell More with Postcard Marketing Postcard marketing, one of the least expensive forms of direct mail, can work wonders for small businesses who want to quickly increase sales. Although it s easy to execute a postcard marketing campaign,

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

Email marketing, success by design. The advantages

Email marketing, success by design. The advantages Email marketing, success by design Email marketing is a cost-effective and powerful way to communicate with your contacts and increase potential leads and sales. To beat the competition, it is vital you

More information

Build More Loyal Customers with Email Marketing. Email Marketing from Constant Contact

Build More Loyal Customers with Email Marketing. Email Marketing from Constant Contact Email Marketing from Constant Contact Build More Loyal Customers with Email Marketing Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com Experts agree and evidence

More information

The Future of Direct Mail and Integration with Mobile Technology. Coakley Workman United States Postal Service Direct Mail & Periodicals

The Future of Direct Mail and Integration with Mobile Technology. Coakley Workman United States Postal Service Direct Mail & Periodicals The Future of Direct Mail and Integration with Mobile Technology Coakley Workman United States Postal Service Direct Mail & Periodicals Value of Mail 80% look at their mail daily as a valuable news source

More information

Chapter 19 Advertising. Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates

Chapter 19 Advertising. Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates Chapter 19 Advertising Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates Advertising Media Key Terms promotional advertising institutional advertising media print media transit advertising

More information

Direct Mail. Best Practices

Direct Mail. Best Practices Direct Mail Best Practices Direct Mail Still an Economical Medium According to the Direct Mail Association (DMA) Institute (PODI)4 found that direct mail out-pulled all Factbook for 20131, 65% of consumers

More information

Email Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact

Email Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact Email Marketing from Constant Contact Email Marketing for Website Owners: How to turn Clicks into Customers Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 Phone: 1-866-899-3704 How

More information

Price: $14.95. Secrets of Direct Mail. How to save money, boost your sales, and absolutely stun your competition with exceptional results

Price: $14.95. Secrets of Direct Mail. How to save money, boost your sales, and absolutely stun your competition with exceptional results Price: $14.95 Secrets of Direct Mail How to save money, boost your sales, and absolutely stun your competition with exceptional results Social netwoks We really appreciate your feedback on our social networks

More information

How important is mail to your campaign? How can you use mail to your best advantage?

How important is mail to your campaign? How can you use mail to your best advantage? THE BENEFITS OF DIRECT MAIL ELECTION 2014 How important is mail to your campaign? How can you use mail to your best advantage? The 2014 election is shaping up to be the most challenging yet for political

More information

Marketing Plan Checklist

Marketing Plan Checklist Marketing Plan Checklist Water Street Design, LLC 205 North Cameron Street Winchester, VA 22601 540-667-6646 waterstdesign.com Creating a Marketing Plan You d be surprised how many large brands rely on

More information

The Impact of Color. How to use color to increase response, action, and revenue from customer communications and prospect mailings.

The Impact of Color. How to use color to increase response, action, and revenue from customer communications and prospect mailings. The Impact of Color How to use color to increase response, action, and revenue from customer communications and prospect mailings Introduction Since the early days of professional promotion, marketers

More information

New Marketing Opportunities with Variable Data Printing

New Marketing Opportunities with Variable Data Printing New Marketing Opportunities with Variable Data Printing The Marketing Challenge Marketing professionals today are faced with tremendous pressure to validate their marketing performance. According to the

More information

Chapter 17 Promotional Concepts and Strategies. Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion

Chapter 17 Promotional Concepts and Strategies. Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements Chapter 17 Promotional Concepts and Strategies

More information

DIRECT MAIL SOLUTIONS. Redi-Mail Direct Marketing 5 Audrey Place Fairfield, NJ 07004 973.808.4500 sales@redimail.com www.redimail.

DIRECT MAIL SOLUTIONS. Redi-Mail Direct Marketing 5 Audrey Place Fairfield, NJ 07004 973.808.4500 sales@redimail.com www.redimail. End-to-End Solutions High Quality Results Competitive Prices DIRECT MAIL SOLUTIONS Redi-Mail Direct Marketing 5 Audrey Place Fairfield, NJ 07004 973.808.4500 sales@redimail.com www.redimail.com RM 1599

More information

Keep Marketing in Tough Times

Keep Marketing in Tough Times www.netatlantic.com Keep Marketing in Tough Times Use Email as an Essential Part of your Integrated Marketing Plan Keep Marketing 2 In challenging economic times, your marketing efforts are critical to

More information

Boost Your Direct Marketing Success with Prepaid Incentive Cards

Boost Your Direct Marketing Success with Prepaid Incentive Cards Boost Your Direct Marketing Success with Prepaid Incentive Cards By: Jeannie Stinnett Director, Sales Solutions Consultant First Data 2013 First Data Corporation. All trademarks, service marks and trade

More information

Investigating Effective Lead Generation Techniques

Investigating Effective Lead Generation Techniques Investigating Effective Lead Generation Techniques by BNET Editorial There is always some degree of turnover in any customer base. To keep a business growing, it is essential to generate new prospective

More information

CEUs. Overview. to the office. Introduction Lecturer Students Agenda. even sick! 2 Days. In-Person

CEUs. Overview. to the office. Introduction Lecturer Students Agenda. even sick! 2 Days. In-Person Integrating Direct Mail Course Type In-Person Overview Course Duration 2 Days CEUs 3 Credits Is direct mail dead or is it a stealth weapon? Direct mail was always considered the rifle shot approach to

More information

Pay Per Click Marketing

Pay Per Click Marketing WHITE PAPER August 2009 Pay Per Click Marketing Drive Leads and Sales the Cost Efficient Way Introduction Pay Per Click is one of the most cost effective marketing tools available, and can generate instant

More information

ashburn-it guide to e-mail marketing

ashburn-it guide to e-mail marketing ashburn-it guide to e-mail marketing successfully targeting your new and existing customers guides to help you understand the power of the internet What is e-mail marketing The promoting of your products

More information

E-mail Marketing Tactics

E-mail Marketing Tactics 1 Disclaimer This e-book has been written to provide information about its topic. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography

More information

WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION

WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION Welcome I knew that, but I didn t know this. This document is designed for marketing managers who are familiar with the strategies

More information

Mass customization: The next step in the evolution of email marketing. www.campaigner.com

Mass customization: The next step in the evolution of email marketing. www.campaigner.com Mass customization: The next step in the evolution of email marketing www.campaigner.com Introduction Studies and statistics continue to support the fact that email remains the top performer among all

More information

Boost Your Direct Marketing Success with Prepaid Incentive Cards

Boost Your Direct Marketing Success with Prepaid Incentive Cards December 2010 Boost Your Direct Marketing Success with Prepaid Incentive Cards By: Jeannie Stinnett, Director, Sales Solutions Consultant First Data 2010 First Data Corporation. All trademarks, service

More information

TEXT SUCCESS. 5 Dangerous Trends in Mobile Marketing

TEXT SUCCESS. 5 Dangerous Trends in Mobile Marketing 5 Dangerous Trends in Mobile Marketing 5 Dangerous Trends in Mobile Marketing After a combined 14 plus years in the online lead generation business and now mobile, we have observed and even partaken in

More information

presented by Maxmail

presented by Maxmail presented by Maxmail What s Inside Thinking of email marketing for your business? Well you ve made the right choice. The guys at Marketing Sherpa suggest that email marketing results in an ROI of 119%

More information

How America s Top Retailers Set the Tone with Welcome Emails

How America s Top Retailers Set the Tone with Welcome Emails How America s Top Retailers Set the Tone with Welcome Emails Introduction Sending welcome emails to new subscribers is a universally accepted best practice in email marketing. Ideally, welcome emails get

More information

Creating Measurable Success Business-to-Business E-Marketing

Creating Measurable Success Business-to-Business E-Marketing Creating Measurable Success Business-to-Business E-Marketing When determining the most effective marketing mix, e-mail marketing as an inexpensive yet highly powerful vehicle is a critical part of a strategic

More information

PRINTING AND MAILING, INC. UPDATED January 23, 2014. Let s Be Friends!

PRINTING AND MAILING, INC. UPDATED January 23, 2014. Let s Be Friends! PRINTING AND MAILING, INC. Understanding Mailing UPDATED January 23, 2014 www.successprint.com www.successprint.com Let s Be Friends! 10 Pearl Street Norwalk, CT 06850 tel 203-847-1112 fax 203-846-2770

More information

Program Guide. Module 2. 2011 LifeStylized.com

Program Guide. Module 2. 2011 LifeStylized.com Program Guide Module 2 2011 LifeStylized.com Module 2 M Page 1 o f S1IMPLE 5 MARKETING ADE YOUR WEEK ONE AH- HA MOMENTS What did you find most useful/ helpful about the Avatar exercise? Did you learn anything

More information

Written by: Cheryl Baldwin, Director of Marketing Communications

Written by: Cheryl Baldwin, Director of Marketing Communications Written by: Cheryl Baldwin, Director of Marketing Communications The continual expansion and competitive advantage of any company, regardless of its size or industry, relies solely on two things: lead

More information

Have Success From Direct Mail

Have Success From Direct Mail 1 Have Success From Direct Mail EFFICIENT MARKETING www.bluefrogdm.com 2 Who Are We? Blue Frog offers a wide range of services, from assistance with the creative process and production of marketing materials

More information

Small-to medium-business partnership overview. Partner with Experian to enhance your revenue by helping your clients find and acquire more customers

Small-to medium-business partnership overview. Partner with Experian to enhance your revenue by helping your clients find and acquire more customers Small-to medium-business partnership overview Partner with Experian to enhance your revenue by helping your clients find and acquire more customers By partnering with Experian, you can help your small-to

More information

E-mail Savings Threaten a $196.8 Billion Direct Mail Market

E-mail Savings Threaten a $196.8 Billion Direct Mail Market January 2002 E-mail Savings Threaten a $196.8 Billion Direct Mail Market Viewpoint Advertisers are using electronic mail as a cost-effective way to acquire and retain customers. The savings are significant

More information

Non-personal communication

Non-personal communication Week 8: Promotions Integrated Marketing Communications: advertising, Sales Promotion, Public Relations, and Direct Marketing Strategic Goals Of Marketing Communication Create awareness Build positive images

More information

Marketing Tools. September 2014

Marketing Tools. September 2014 Marketing Tools September 2014 Ryan Thompson Creative Services Manager What will you learn today? 1. Benefits of using of using e-mail marketing 2. Ideas for getting e-mail addresses 3. E-mail marketing

More information

Good Fast or Low cost marketing

Good Fast or Low cost marketing Email Marketing 101 Good Fast or Low cost marketing We ve all heard the old adage about how, when it comes to marketing, you can get what you need done well, delivered quickly or produced inexpensively;

More information

Trends and Future of Direct Mail Through 2020

Trends and Future of Direct Mail Through 2020 Trends and Future of Direct Mail Through 2020 A PRIMIR Study Presentation by INTERQUEST Ltd. NPES 2015 Annual Conference and PRIMIR Fall Meeting Palm Beach, Florida October 28, 2015 Trends and Future of

More information

Business to Business Marketing MKTG 333: TERM PROJECT TERM PROJECT: DEVELOPING A DIRECT MAIL CAMPAIGN

Business to Business Marketing MKTG 333: TERM PROJECT TERM PROJECT: DEVELOPING A DIRECT MAIL CAMPAIGN Business to Business Marketing MKTG 333: TERM PROJECT TERM PROJECT: DEVELOPING A DIRECT MAIL CAMPAIGN The objective of this assignment is to develop a direct mail campaign for a Northern-VA business that

More information

Chapter 11: Campaign Management

Chapter 11: Campaign Management Chapter 11: Campaign Management Overview Topics discussed: Campaign Management Process Campaign Planning and Development Campaign Execution Analysis & Control Campaign Feedback 2 Campaign A series of interconnected

More information

Top 5. Digital Marketing Services for Local Businesses

Top 5. Digital Marketing Services for Local Businesses Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How

More information

An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014

An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014 An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014 "Business has only two functions - marketing and innovation." This quote by Peter Drucker, a worldrenowned expert in business

More information

The Firestone Cooperative Advertising Program

The Firestone Cooperative Advertising Program The Firestone Cooperative Advertising Program Contents Introduction... 3 Internet Advertising & E-Communications... 4 Print Advertising... 6 Direct Mail... 9 Yellow Pages...12 Proof of Performance Form...13

More information

1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8.

1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. 1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. Landing Page Optimization LINK BUILDING & SITE CONTENT I m

More information

It is clear the postal mail is still very relevant in today's marketing environment.

It is clear the postal mail is still very relevant in today's marketing environment. Email and Mobile Digital channels have many strengths, but they also have weaknesses. For example, many companies routinely send out emails as a part of their marketing campaigns. But people receive hundreds

More information

Making enewsletters count!

Making enewsletters count! Making enewsletters count! Email newsletters (enewsletters) are a great way to keep in contact with your clients on a regular basis. Not only are they are relatively cheap and easy to produce, enabling

More information

STRATEGIES FOR SUCCESSFUL LEAD GENERATION By Steve Stepinoff President/Partner

STRATEGIES FOR SUCCESSFUL LEAD GENERATION By Steve Stepinoff President/Partner STRATEGIES FOR SUCCESSFUL LEAD GENERATION By Steve Stepinoff President/Partner What is Lead Generation anyway? Why do I need it? Is it important? Of course it is important! Lead Generation strengthens

More information

The Power of Email Marketing

The Power of Email Marketing The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships

More information

Direct Mail in Comparison with Other Media Channels. Date: 9 March 2012

Direct Mail in Comparison with Other Media Channels. Date: 9 March 2012 Direct Mail in Comparison with Other Media Channels Date: 9 March 2012 Increasing Media Fragmentation 2 Survey Objectives To understand: Marketers Survey marketers perception towards different communication

More information

The Sales Lead System

The Sales Lead System The Sales Lead System Contents Intro... 3 Network Marketing Ad Basics... 3 Blogging... 4 Article Marketing... 4 Video Marketing... 5 E-mail Marketing... 6 Pay Per Click... 7 Banner Ads... 8 Social Marketing...

More information

Direct Mail Services Buyer's Guide By the purchasing experts at BuyerZone

Direct Mail Services Buyer's Guide By the purchasing experts at BuyerZone Introduction Direct mail is an effective, low risk method for businesses to market to new and existing clients. It s more affordable than advertising through mass media or highway billboards and you can

More information

A Current Look At Direct Mail and Advertising To Generate Local LTCi Leads. Defining Directions: The 7th Annual Intercompany LTCi Conference

A Current Look At Direct Mail and Advertising To Generate Local LTCi Leads. Defining Directions: The 7th Annual Intercompany LTCi Conference A Current Look At Direct Mail and Advertising To Generate Local LTCi Leads Defining Directions: The 7th Annual Intercompany LTCi Conference Direct Mail and Advertising To Generate Local LTCi Leads Presenters

More information

Boosting Direct Marketing Results. The Synergy of Direct Mail, Email and Landing Pages

Boosting Direct Marketing Results. The Synergy of Direct Mail, Email and Landing Pages Boosting Direct Marketing Results The Synergy of Direct Mail, Email and Landing Pages Introduction While marketing processes and techniques continue to evolve, three of the most critical marketing channels

More information

Making Co-Registration Convert A Guide to Getting Started

Making Co-Registration Convert A Guide to Getting Started Making Co-Registration Convert A Guide to Getting Started Making Co-Reg Convert: Page 1 Making Co-Registration Convert: A Guide to Getting Started Part 1: Is Co-Registration for You? Online media is back

More information

Advertising by Mail. When to say YES! That s Canada Post Personalized Mail (Addressed Admail )

Advertising by Mail. When to say YES! That s Canada Post Personalized Mail (Addressed Admail ) Advertising by Mail When to say YES! That s Canada Post Personalized Mail (Addressed Admail ) That s Canada Post Personalized Mail (Addressed Admail )When to say YES TABLE OF CONTENTS Introduction.....................................................

More information

Personalisation. The database. communications brief: direct marketing 1. Title: The PIN code

Personalisation. The database. communications brief: direct marketing 1. Title: The PIN code direct marketing 1 A recent Brandscience survey by media group OMG showed that targeted communications increase response rates by up to 62% over generic equivalents. The US Direct Marketing Association

More information

MAKE YOUR DIRECT MAIL MARKETING SUCCESSFUL ------------------------------------------ ----

MAKE YOUR DIRECT MAIL MARKETING SUCCESSFUL ------------------------------------------ ---- ---------------------------------- 42 WAYS TO ---------------------------------- MAKE YOUR DIRECT MAIL MARKETING SUCCESSFUL ------------------------------------------ ---- Direct mail has been getting

More information

At Vertis Communications that s what we do best. Applying proprietary research,

At Vertis Communications that s what we do best. Applying proprietary research, Better ROI comes down to people and their emotions. Inspiring your target consumers to buy means connecting with them at multiple touchpoints with messages that build relationships and impact decision.

More information

Email Marketing in a Down Economy

Email Marketing in a Down Economy Email Marketing in a Down Economy Connect. Inform. Grow. Copyright 2011 Constant Contact Inc. Email Marketing Is Delivering professional email communications to an interested audience containing information

More information

Get Past the Delete Button 7 REASONS TO CONSIDER DIRECT MAIL

Get Past the Delete Button 7 REASONS TO CONSIDER DIRECT MAIL Get Past the Delete Button 7 REASONS TO CONSIDER DIRECT MAIL Get Past the Delete Button 7 Reasons to Consider Direct Mail Despite the best efforts of the United States Postal Service and the opinions of

More information

3 KEYS To Successful Online LEAD GENERATION For Local Businesses

3 KEYS To Successful Online LEAD GENERATION For Local Businesses 3 KEYS To Successful Online LEAD GENERATION For Local Businesses Increasing your business visibility, attracting new customer and increasing growth through the targeted use of online display ads. Advertising

More information

Every Door Direct Mail Seminar

Every Door Direct Mail Seminar Every Door Direct Mail Seminar Hosted by the Community Development Foundation. co-led by Marc Williams (Business Development Specialist - USPS-MS) and Perry Whitaker (Sales / Marketing - PPI). www.cdfms.org/events

More information

HOW TO PRODUCE DIRECT MAIL

HOW TO PRODUCE DIRECT MAIL HOW TO PRODUCE DIRECT MAIL A SIMPLE GUIDE TO SUCCESSFUL DIRECT MAIL SEPTEMBER 2015 CONTENTS INTRODUCTION 02 STRATEGY 03 AUDIENCE 05 CREATIVE 07 PRODUCTION 10 FINANCE 12 EVALUATION 13 REGULATION 15 HELP

More information

Australia Post Consumer Survey Mail Findings January 2013 Australia Post Consumer Survey Mail Findings

Australia Post Consumer Survey Mail Findings January 2013 Australia Post Consumer Survey Mail Findings Australia Post Consumer Survey Mail Findings January 2013 Australia Post Consumer Survey Mail Findings Research into consumer preferences of marketing and transactional communications. Methodology The

More information

RETARGETING. A Beginner s Guide to Retargeting 101

RETARGETING. A Beginner s Guide to Retargeting 101 RETARGETING A Beginner s Guide to Retargeting 101 1 Retargeting 101 Interested in retargeting, but don t know where to start? Allow the following beginner s guide to help you: Retargeting 101 What is Retargeting?

More information

Ways to Double the Response to Your Next Direct Mail Campaign

Ways to Double the Response to Your Next Direct Mail Campaign Ways to Double the Response to Your Next Direct Mail Campaign Your www.olleymay.com Next Direct Mail Campaign You might think that in today s digital age, print direct mail would have become obsolete.

More information

A Model for Making Sense Out of Marketing ROI Measurements

A Model for Making Sense Out of Marketing ROI Measurements A Model for Making Sense Out of Marketing ROI Measurements M easuring and improving marketing ROI is a process. It's not a one-shot deal. It's an ongoing effort, an integral part of well-oiled marketing

More information

DIRECT MAIL CAMPAIGN PLANNER. Preparing a successful direct mail campaign. Step-by-step planning guide

DIRECT MAIL CAMPAIGN PLANNER. Preparing a successful direct mail campaign. Step-by-step planning guide DIRECT MAIL CAMPAIGN PLANNER Preparing a successful direct mail campaign Step-by-step planning guide A step-by-step guide to help you plan CAMPAIGN OBJECTIVES Being as specific as possible, list your campaign

More information

Inventive Solutions for On-Demand Communications

Inventive Solutions for On-Demand Communications Managing your communications just got easier. of massachusetts, inc. Inventive Solutions for On-Demand Communications Goodway Group is a global provider of integrated communication technologies dedicated

More information

Ten tips to maximize Small Business Saturday

Ten tips to maximize Small Business Saturday Ten tips to maximize Small Business Saturday Before you know it, the holiday shopping season will be here again, bringing along lots of opportunities to connect with and get the attention of your target

More information

MARKETING ADVISOR DIRECT MAIL WINS THE TRUST BATTLE! Tell it With an Infographic Targeted Campaigns. Delivering More for Less. also in this issue:

MARKETING ADVISOR DIRECT MAIL WINS THE TRUST BATTLE! Tell it With an Infographic Targeted Campaigns. Delivering More for Less. also in this issue: Print Web Tablet MARKETING ADVISOR ISSUE THIRTY-FIVE DIRECT MAIL WINS THE TRUST BATTLE! also in this issue: Tell it With an Infographic Targeted Campaigns. Delivering More for Less TARGETED CAMPAIGNS.

More information

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP... The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process

More information

Push & Pull Marketing

Push & Pull Marketing Push & Pull Marketing As we face the new year, foremost in the minds of business owners are how they will increase revenues in the current economic environment. This paper discusses two specific types

More information

Email Marketing for Recruiters. Mark Whitby. Mark Whitby. All Rights Reserved.

Email Marketing for Recruiters. Mark Whitby. Mark Whitby. All Rights Reserved. . All Rights Reserved. As a low-cost marketing method, nothing beats email: You get your message out at the push of a button It's a cheap, fast and efficient way to communicate with both clients and candidates

More information

THREATS. Deeper consumer connections:

THREATS. Deeper consumer connections: Media Comparisons Ad- Supported Wired Cable Cable Television Television Deeper consumer connections: Geographic, Demographic, Psychographic, etc. Viewer migration from Broadcast to Cable High social buzz

More information

10 Tactics and Tips to Take Your Email Marketing Program to the Next Level

10 Tactics and Tips to Take Your Email Marketing Program to the Next Level 10 Tactics and Tips to Take Your Email Marketing Program to the Next Level Brought to you by em+c, a Target Marketing Group Publication www.emarketingandcommerce.com 10 Tactics and Tips to Take Your Email

More information

The Power of Email Marketing

The Power of Email Marketing The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships

More information

BILL PAY MARKETING RESOURCE GUIDE FOR BILLERS

BILL PAY MARKETING RESOURCE GUIDE FOR BILLERS BILL PAY MARKETING RESOURCE GUIDE FOR BILLERS LOWER COSTS. INCREASED LOYALTY. ENHANCED CUSTOMER SATISFACTION. Visa Bill Pay can help provide tangible benefits for your business and your customers. By implementing

More information

Direct Response: The Key to Effective Marketing - Part 2

Direct Response: The Key to Effective Marketing - Part 2 Direct Response: The Key to Effective Marketing - Part 2 How small businesses get the best results from Direct Response Marketing By Robert Ciccone - Success Unlimited Sales & Marketing Group Inc. In Part

More information

PRACTICAL DIRECT MAIL

PRACTICAL DIRECT MAIL PLANNING BUDGET RESPONSE A PRACTICAL TARGET POST GUIDE TO CREATING EFFECTIVE DIRECT MAIL CAMPAIGNS DATA PRODUCTION CREATIVE SMART IDEAS FOR SUCCESSFUL COMMUNICATION NEOPOST - EUROPE S NO.1 SUPPLIER OF

More information