The Power of IP Intelligence

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "The Power of IP Intelligence"

Transcription

1 Neustar Insights Whitepaper The Power of IP Intelligence Four tips for promoting your online business and improving customer experiences

2 Contents Introduction 2 The Benefits of Personalized Web Content 3 IP Geolocation: The Key to Personalization 3 How to Use IP Intelligence 3 IP Intelligence from Neustar 4 Introduction In this information era, websites have proven to be a vital source for content. However, competition on the Web is fierce. The economies of scale have leveled the playing field. Anybody can build a website and open a Google Adwords account. Quality content, low prices and efficient delivery are no longer differentiators for online businesses they are simply musthaves. Moreover, the competition is only a click away. In order to differentiate their online presence, companies must actively engage with visitors based on their individual preferences. IP intelligence can help immensely, offering companies a costeffective means of personalizing the customer experience beyond serving targeted banner ads. This paper offers tips for using IP intelligence to achieve those goals. Good customer service in the brick-and-mortar world is often associated with personal experiences one-on-one interactions with service representatives who offer specific products or services based on the customer s needs and preferences. This personalized approach to doing business has carried over to the virtual world. Today, with multiple businesses across the globe competing for one customer s attention, the winners will be the businesses that can apply that same concept online, on a much wider scale, said Jen McKean, research director, IDG Research Services. According to a recent study by IDG Research Services, personalization is recognized as a key differentiator among online businesses, for both e-commerce and non-commerce sites. Companies with an online presence are learning that they need to take action to learn more about their customers in order to increase customer loyalty, gain new followers and outshine the competition, said McKean. Given this, it doesn t surprise me that more than 60 percent of the companies we surveyed are prioritizing investments over the next year that will enable a more personalized Web experience. 2

3 The Benefits of Personalized Web Content There are several benefits companies can realize by creating a more personalized website experience. Cited by 69 percent of survey respondents, improved website engagement is at the top of the list. When businesses employ website personalization techniques, the visit becomes a two-way interaction. Instead of solely clicking or pushing his or her way through the site, the user is enticed or pulled through the site via personalization, thus increasing website engagement. The second benefit, according to 62 percent of survey respondents, is improved brand image. Visitors think highly of businesses that anticipate their needs and appeal to their individual interests. Finally, coming in third and fourth, 44 percent of respondents cite improved lead generation and decreased customer or website abandonment rates. Whether it s improved engagement or lower abandonment rates, all of these benefits have a positive impact on the bottom line. Businesses are going to see increased profits as a result of personalizing the visitor s online experience with their company, said McKean. In order to provide a personalized Web experience and realize these benefits, companies need information about their visitors. Yet there are gaps identified when it comes to the information companies are currently able to collect. These gaps primarily exist around location, which inhibits the ability to offer visitors a personalized Web experience. For example, only 33 percent of respondents rate their company s ability to measure or track whether website visitors are coming from home or a business location as either excellent or good. If a visitor is coming from a business location, less than one-quarter rate their company s ability to determine the website visitor s company name and industry as either excellent or good. IP Geolocation: The Key to Personalization Companies can close these gaps with IP address-based geolocation data. By examining IP addresses, businesses can determine the locations of website visitors, the type and speed of their Internet connections and other important data. This valuable information is known as IP intelligence, enabling businesses to offer a more relevant Web experience. With knowledge of a visitor s location such as whether that user is visiting from a home or business location, and if a business, the business name and industry companies can personalize the experience for a particular user. When that visitor is served content and related products or services that accurately address personal needs, he or she is more likely to engage with the website and do business with the company. What s more, the company is perceived as delivering more value, and this improves its brand reputation among visitors. Unfortunately, only 18 percent of respondents say they use IP address-based geolocation data today. Chances are more businesses use it they just don t know it, or they re not using it optimally. And they re missing a big opportunity to gather additional insights about their visitors. Web analytics solutions, which are in use in many organizations, employ IP address-based geolocation data. But they only provide very basic information about the visitor s location. These solutions do not drill down into the visitor s location type (business or residence), business name or industry. Most will provide the visitor s city and state, and stop there. There is a wealth of additional information that can be gleaned about visitors from IP data. For example, IP intelligence can indicate what type of connection visitors are using (such as mobile, Wi-Fi or satellites) and the speed of their connection, as well as whether or not they are coming in through a proxy server. All of this information can be used to determine the type of content that will best meet a visitor s needs and optimize his/her experience. How to Use IP Intelligence Because IP intelligence can be a powerful tool in personalizing content, the reliability of the source is imperative. By making the decision to serve up one type of content over another, businesses leave little or no room for error. So it s important to understand how best to use IP intelligence. In fact, there are several ways IP intelligence can be used to promote an online business and address opportunities that are otherwise missed when companies rely on limited IP address-based geolocation data. 1. Use IP intelligence to better analyze website traffic for improvement opportunities. For example, by learning which industries visitors represent, a business may find it has visitors from an industry segment that it hadn t previously identified. The business can then address this industry segment in its sales and marketing communications. The company might also identify whether visitors are coming from a home or business, indicating that users are possibly from small businesses or home offices. 2. Tap IP intelligence to fortify online businesses with easily localized content for a more personalized and relevant user experience. For example, a business may choose to 3

4 promote seasonably appropriate products and services to visitors. If a population of customers is experiencing an unusually hot summer, a national home improvement retailer may choose to offer those website visitors a discount on air conditioning units or display content on how to keep a home cool without incurring high power bills. The company thus seizes an opportunity to improve its sales and promote its website while showing visitors that it understands their needs. 3. Leverage IP intelligence to suggest further information, services or products that may be of interest to website visitors based on the purchase histories of other similarly geolocated visitors. For instance, local events be they natural disasters, product surpluses or shortages, economic uptakes or recessions can drive shopping trends within a community. A new website visitor may learn that a business offers much more than the item or service that brought him/her there in the first place and start thinking about that business as a one-stopshop for many needs when the company serves up content or products in which prior visitors from the same geolocation expressed interest. IP Intelligence from Neustar These are just a few examples of how IP intelligence can be used to promote an online business presence. With accurate and reliable data from a provider that is serious about customer support, organizations can discover innovative new ways to promote their businesses via personalization. Neustar is a trusted IP intelligence solution provider offering the most accurate and reliable data in the industry. With the right blend of technologies, processes and expertise, the company provides value-added intelligence that drives smart decisions for promoting websites and personalizing the Web experience. But it s not all about the data. Neustar takes extra measures to ensure customer success. Customer support managers and professional services pros help ensure that customers optimize the effectiveness of IP intelligence within their business processes and greater marketing strategy. 4. Use IP intelligence to understand how customers connect to the site and improve their experience accordingly. For example, if a visitor is known to be on a mobile device, then that experience can be optimized for limited screen real estate. Or, if the connection is known to be slow, perhaps written content can be presented as opposed to a streaming video. 4

5 FOR MORE INFORMATION Call Visit About Neustar (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, technology, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at Ridgetop Circle, Sterling, VA / All rights reserved. ES-WP-IP-013-ThePowerofIPintelWhitepaper-v082913

Best Practices in Digital Rights Management:

Best Practices in Digital Rights Management: Neustar Insights Whitepaper Best Practices in Digital Rights Management: Reducing the Risk to Online Content with IP Intelligence CONTENTS Executive Summary 2 Content Reigns on the Internet 3 The Need

More information

Neustar Insights 5 Ways Dynamic Content Can Rock Your Website Marketing

Neustar Insights 5 Ways Dynamic Content Can Rock Your Website Marketing Neustar Enterprise Services Industry Brief Neustar Insights 5 Ways Dynamic Content Can Rock Your Website Marketing Want to lower bounce while boosting time on site and conversions? Start by offering a

More information

Neustar Web Performance

Neustar Web Performance Enterprise Services Whitepaper Neustar Web Performance Benefits of External Load Testing Identify Bottlenecks and Improve Customer Experience CONTENTS Introduction 2 The Benefits of External Load Testing

More information

Target and Acquire the Multichannel Insurance Consumer

Target and Acquire the Multichannel Insurance Consumer Neustar Insights Whitepaper Target and Acquire the Multichannel Insurance Consumer Increase Conversion by Applying Real-Time Data Across Channels Contents Executive Summary 2 Are You Losing Hot Leads?

More information

Neustar Full-Service Load Testing. 0.25 Seconds delay. 0.50 Seconds delay. 1.0 Seconds delay. When DIY Won t Work.

Neustar Full-Service Load Testing. 0.25 Seconds delay. 0.50 Seconds delay. 1.0 Seconds delay. When DIY Won t Work. Neustar Enterprise Services Service Sheet Neustar Full-Service Load Testing When DIY Won t Work. HIGHLIGHTS: Fully managed service Dedicated engineer Detailed reporting and recommendations Validation from

More information

Wireless Caller Name Service:

Wireless Caller Name Service: Neustar Insights Whitepaper Wireless Caller Name Service: A Business Case Study Executive Summary Caller Name (CNAM database) service, also referred to as Caller ID, is one of the highest revenue generating

More information

Localized Online Ads Mean Stronger Holiday Sales

Localized Online Ads Mean Stronger Holiday Sales Neustar Insights Whitepaper Localized Online Ads Mean Stronger Holiday Sales How ZIP+4 targeting + predictive data generate higher clicks and local in-store traffic. CONTENTS Executive Summary 2 Introduction

More information

5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING

5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING 5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING THE RIGHT MESSAGE TO THE RIGHT PERSON AT THE RIGHT TIME. In the age of digital marketing, it can mean many, many things. Here are five best practices to help you

More information

Taking Control with Marketing Optimization

Taking Control with Marketing Optimization WHITEPAPER / SITE OPTIMIZATION Taking Control with Marketing Optimization Personalization is Key to Success INTRODUCTION Your company spends lots of money driving people to your site. Is your organization

More information

4 Retail Marketing Challenges. (and how to rise above them)

4 Retail Marketing Challenges. (and how to rise above them) 4 Retail Marketing Challenges (and how to rise above them) 4 Retail Marketing Challenges Many retailers find themselves in a precarious position as they look to acquire and foster relationships with consumers.

More information

Neustar Insights Whitepaper. Five Ways to Improve Your Digital Media Effectiveness

Neustar Insights Whitepaper. Five Ways to Improve Your Digital Media Effectiveness Neustar Insights Whitepaper Five Ways to Improve Your Digital Media Effectiveness CONTENTS Executive Summary 2 A Sea of Banners 3 Be Relevant, Not Personal 3 Share Data With The Creative Department 3 Nudge

More information

G-CLOUD 6 Service Definition Document

G-CLOUD 6 Service Definition Document G-CLOUD 6 Service Definition Document Issue 1.1 - December 2014 Contents Digital Marketing Overview...3 About Netleadz...3 Process...3 Philosophy...4 Organic Search (SEO) offering...5 Paid Search (PPC)

More information

"#!$!%&&!!!! % Hosting Expert: Brian White President/Owner Web Hosting Solutions www.webhostingsolutions.com

#!$!%&&!!!! % Hosting Expert: Brian White President/Owner Web Hosting Solutions www.webhostingsolutions.com ! "#!$!%&&!!!! % Introduction 1 - What is Web Hosting? - What is a Web Hosting Reseller? - What Web Hosting Options Are Available?...2 What Additional Services Are Typically Offered? 3 - What Level of

More information

EMAIL MARKETING REFRESHES

EMAIL MARKETING REFRESHES WHITE PAPER 7 EMAIL MARKETING REFRESHES 7 EMAIL MARKETING REFRESHES The success of an email campaign can be determined by a variety of key performance indicators (KPIs): open ratio, click through ratio,

More information

Multichannel Customer Care

Multichannel Customer Care Multichannel Customer Care The changing landscape in customer communication provides a unique opportunity to combine the assets of our outsource services division (call center and network) with our social

More information

Enterprise Services Whitepaper. 3 Reasons Why You Need Real User Measurements

Enterprise Services Whitepaper. 3 Reasons Why You Need Real User Measurements Enterprise Services Whitepaper 3 Reasons Why You Need Real User Measurements Contents There s Money in the Metrics 2 Real User Measurements: The New Revenue Drivers 3 RUM catches problems synthetic monitoring

More information

Neustar Insights Whitepaper. Risk Management. Is Your Fraud Management Risky Business?

Neustar Insights Whitepaper. Risk Management. Is Your Fraud Management Risky Business? Neustar Insights Whitepaper Risk Management Is Your Fraud Management Risky Business? CONTENTS Is Your Fraud Management Risky Business?... 2 Assessing Your Risk: What to Avoid... 3 Choosing the Right Solution:

More information

A 7-Step Analytics Reporting Framework

A 7-Step Analytics Reporting Framework A 7-Step Analytics Reporting Framework By Feras Alhlou, Principal Marketing Consultant 2 Marketing Optimization Imagine that you just attended a conference on digital marketing and analytics. You re pumped

More information

Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans

Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans By Karlene Lukovitz Industry Report by Exclusive Sponsor Introduction Marketers are keenly aware of the tremendous potential

More information

Webtrends for Retail

Webtrends for Retail Webtrends for Retail Revolutionize Your Customers End-To-End Experiences Across Digital Channels solution brief JAN 2013 2013 Webtrends, Inc. www.webtrends.com. Webtrends for Retail Revolutionize Your

More information

ECOMMERCE STRATEGEY FOR 2015 HOLIDAY

ECOMMERCE STRATEGEY FOR 2015 HOLIDAY ECOMMERCE STRATEGEY FOR 2015 HOLIDAY Digital Strategy Team May 2015 LYONSCG White Paper: ecommerce Strategy for 2015 Holiday 1 What 2014 Holiday Trends Tell Us As you plan for the Holiday 2015 sales push,

More information

7 Tips to Maximize Profits as a Hosting Reseller

7 Tips to Maximize Profits as a Hosting Reseller 7 Tips to Maximize Profits as a Hosting Reseller Table of Contents Introduction... 2 Web Hosting 101... 2 Tip #1: Additional Services to Offer... 3 Tip #2: Skills You Will Need... 3 Tip #3: Selecting a

More information

Neustar Insights Whitepaper. College Students: Reach Them Online, Where They Really Live

Neustar Insights Whitepaper. College Students: Reach Them Online, Where They Really Live Neustar Insights Whitepaper College Students: Reach Them Online, Where They Really Live Contents Executive Summary 2 A Moving Target 3 There s a Computer Lab? 3 Straddling the Divide 4 Tracking Them Down

More information

Cloud Analytics Where CFOs, CMOs and CIOs Need to Move To

Cloud Analytics Where CFOs, CMOs and CIOs Need to Move To Cloud Analytics Where CFOs, CMOs and CIOs Need to Move To IN PARTNERSHIP WITH Analytics and the Speed Advantage Introduction Three recent workplace trends the growth of the mobile revolution, the emergence

More information

4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders

4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders 2014 Digital Marketing Optimization Survey results Top lessons learned from the leaders Table of contents 1: Introduction 2: Five lessons from the top 20% #1: They test to make decisions 3: #2: They put

More information

ANALYTICS: SHAPING THE RIGHT CUSTOMER EXPERIENCE

ANALYTICS: SHAPING THE RIGHT CUSTOMER EXPERIENCE EMV Technology: Deploying Soon in the U.S. ANALYTICS: SHAPING THE RIGHT CUSTOMER EXPERIENCE 2010 Mercator Advisory Group, Inc. Clock Tower Place, Suite 420 Maynard, MA 01754 phone: 1(781) 419-1700 e-mail:

More information

SCALABLE ENTERPRISE CRM SERVICES

SCALABLE ENTERPRISE CRM SERVICES SCALABLE ENTERPRISE CRM SERVICES Scalable Systems Email: info@scalable-systems.com A majority of customer relationship management solutions have been designed and tested to solve yesterday's problems and

More information

Website Feedback: The Undiscovered Lead Generation Channel

Website Feedback: The Undiscovered Lead Generation Channel Website Feedback: The Undiscovered Lead Winter, 2011 Table of Contents Website Feedback: The Undiscovered Lead-...3 The Essential Elements To A Feedback/Lead-...5 Rating & Converting Leads Based On Feedback...8

More information

Retail / E-commerce. Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability. Case Study ebook. Unlocking Profitability.

Retail / E-commerce. Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability. Case Study ebook. Unlocking Profitability. shop shop shop shop Retail / E-commerce Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability Part 3 in a series of 5 ebooks on intelligent customer engagement Case Study

More information

Where s my real ROI? White Paper #1 February 2014. expert Services

Where s my real ROI? White Paper #1 February 2014. expert Services Where s my real ROI? White Paper #1 February 2014 expert Services revenue costs The growing confidence of advertisers and agencies in mobile marketing requires an effective and veridical sort of ROI metrics.

More information

Engine to Meet the Needs of Today s Empowered Online Consumers

Engine to Meet the Needs of Today s Empowered Online Consumers Neustar Insights Whitepaper Building a Digital Marketing and IT Engine to Meet the Needs of Today s Empowered Online Consumers Building a Digital Marketing and IT Engine to Meet the Needs of Today's Empowered

More information

Application of Big Data in Retail

Application of Big Data in Retail Application of Big Data in Retail 5Ways Retailers Can Use Big Data Analytics Contents Executive Summary No Dearth of Data Big Data Analytics in Retail: Five Areas to Focus 3 4 5 Personalization ecommerce

More information

Why have a mobile website

Why have a mobile website Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business

More information

Magaseek embraces data-driven decision making to enhance site design.

Magaseek embraces data-driven decision making to enhance site design. Magaseek embraces data-driven decision making to enhance site design. E-commerce site uses Adobe Analytics and Adobe Target to optimize websites, improve sales, and better serve both consumers and brands.

More information

Take Control of Your Online Store

Take Control of Your Online Store WHITE PAPER May 2008 Take Control of Your Online Store A Guide to Interpreting Visitor Behavior in Real Time Nicole Fraley is an Online Marketing Director with BGT Partners, a global award-winning interactive

More information

The digital future for insurance.

The digital future for insurance. Digital transformation can help you tame the perfect storm. The digital future for insurance. Following the 2008 financial crisis, the insurance sector has faced tighter regulation, which has made it harder

More information

How IT Professionals Are Using Social Media and How Marketers Can Join the Conversation

How IT Professionals Are Using Social Media and How Marketers Can Join the Conversation How IT Professionals Are Using Social Media and How Marketers Can Join the Conversation A WHITE PAPER PRESENTED BY Introduction Social media has changed the way most of us communicate and collaborate,

More information

New Possibilities for Extending LivePerson Solutions

New Possibilities for Extending LivePerson Solutions LivePerson intelligent engagement solutions have proven to deliver significant ROI for online businesses of all sizes, currently monitoring more than 1 billion visits and handling 9 million chats per month

More information

presented by Maxmail

presented by Maxmail presented by Maxmail What s Inside Hello. It doesn t matter if you re a brick-and-mortar store, an online retailer, small or not so small. We will show you how you can build your email list and use this

More information

Online and Social Media Marketing Certificate Program. Syllabus

Online and Social Media Marketing Certificate Program. Syllabus Online and Social Media Marketing Certificate Program Syllabus Instructor: Karen Porter The Online Marketing and Social Media Certificate program is designed to give its students a practical education

More information

From Google Analytics to Booth Analytics Leveraging a website-analytics approach to enhance event marketing and ROI

From Google Analytics to Booth Analytics Leveraging a website-analytics approach to enhance event marketing and ROI From Google Analytics to Booth Analytics Leveraging a website-analytics approach to enhance event marketing and ROI Art Borrego CEO 9/23/2008 CONTENTS Executive Summary... 3 Increasing your Event ROI...

More information

Content Marketing and the Future of Multi-Location Brand Marketing

Content Marketing and the Future of Multi-Location Brand Marketing Content Marketing and the Future of Multi-Location Brand Marketing Local Internet Marketing for MULTI-LOCATION BRANDS 47 North Jefferson Street, First Floor, Allentown, PA 18102 marketing@businesscreatorplus.com

More information

SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD

SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD IS YOUR DIGITAL MARKETING MAKING THE GRADE? A 7% These days, everyone is an omnichannel consumer. We shop in stores,

More information

DDoS Attacks in the United Kingdom

DDoS Attacks in the United Kingdom Neustar Insights DDoS Attacks in the United Kingdom 2012 Annual Trends and Impact Survey Contents Survey Findings, 2012 2011 Survey Methodology 3 Frequency of Attacks 3 Introduction In both 2011 and 2012,

More information

What to Know. What to Ask.

What to Know. What to Ask. Neustar Insights Whitepaper What to Know. What to Ask. Executive Summary The online advertising industry is witnessing a major confluence between u technology and media buying innovations and v the availability

More information

Online Shopping Cart Best Practices. How to win online customer trust and convert more sales at the final hurdle

Online Shopping Cart Best Practices. How to win online customer trust and convert more sales at the final hurdle Online Shopping Cart Best Practices How to win online customer trust and convert more sales at the final hurdle P2 Why your shopping cart can make or break your online business P4 PayPal Integration Guide

More information

Five Ways to Make Your Holiday Ad Spend More Effective

Five Ways to Make Your Holiday Ad Spend More Effective FOR MARKETERS, THE HOLIDAY SEASON STARTS EARLY. Crucial shopping days like Black Friday and Cyber Monday may be several months away, but the time to prepare is now. Five Ways to Make Your Holiday Ad Spend

More information

Social Media Marketing. Today the question is not if Social Media Marketing is right for your business, the question is how to use it right!

Social Media Marketing. Today the question is not if Social Media Marketing is right for your business, the question is how to use it right! Social Media Marketing Today the question is not if Social Media Marketing is right for your business, the question is how to use it right! How the Internet Has Changed Marketing Old Marketing = Outbound

More information

Best Practices for Maximizing Your Hotel s Online Revenue & ROI

Best Practices for Maximizing Your Hotel s Online Revenue & ROI Best Practices for Maximizing Your Hotel s Online Revenue & ROI Table of Contents Executive Summary... 2 Introduction & Methodology... 3 Websites... 4 Survey Findings The Pulse of the Industry... 5 Best

More information

Sizzling Website Copy

Sizzling Website Copy Sizzling Website Copy FOR: Gavin Sloan www.whitelabelseo.com.au Home Page: An SEO Partner You Can Trust. Pure Results. Experience the Power of our White Label SEO.

More information

Is Your Business Ready For the Holidays? 7 Steps to Improve Your Online Holiday Sales

Is Your Business Ready For the Holidays? 7 Steps to Improve Your Online Holiday Sales Is Your Business Ready For the Holidays? 7 Steps to Improve Your Online Holiday Sales 2 7 Steps to Improve Your Online Holiday Sales Every year it seems as if the holiday decorations go up a month earlier

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

How to revolutionize brickand-mortar. with big data analytics? April 20, 2015

How to revolutionize brickand-mortar. with big data analytics? April 20, 2015 How to revolutionize brickand-mortar retail industry with big data analytics? April 20, 2015 Agenda Tapway Introduction & Why We Do What We Do Technology Overview In-store Analytics for Retail Chains Shopper

More information

PAY-PER-CLICK CALL TRACKING. How Call Tracking Data Can Improve & Optimize Your PPC Strategy

PAY-PER-CLICK CALL TRACKING. How Call Tracking Data Can Improve & Optimize Your PPC Strategy PAY-PER-CLICK CALL TRACKING & How Call Tracking Data Can Improve & Optimize Your PPC Strategy Table of Contents Introduction 3 What is PPC? 4 Google AdWords Features 6 What is Call Tracking? 8 Using Call

More information

Owning the Google Results Page...

Owning the Google Results Page... Owning the Google Results Page............................................................................................. 1 Owning the Google Results Page.............................................................................................

More information

The Top 10 Optimization Best Practices for Financial Services

The Top 10 Optimization Best Practices for Financial Services ebook: The Top 10 Optimization Best Practices for Financial Services a publication from Introduction Better Engage and Convert Website Visitors Financial services companies are facing a new challenge:

More information

Paid Search Services

Paid Search Services Paid Search Services Results-driven, mathematical PPC Pay Per Click advertising is widely acknowledged as the most powerful form of direct marketing. Not only are you gaining access to people that want

More information

best practices Employer Branding: Five tips to make your career site your #1 recruiting asset

best practices Employer Branding: Five tips to make your career site your #1 recruiting asset best practices Employer Branding: Five tips to make your career site your #1 recruiting asset Competition for talent is fierce, and employer branding or communicating why your company is a great place

More information

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting

More information

Data quality and the customer experience. An Experian Data Quality white paper

Data quality and the customer experience. An Experian Data Quality white paper Data quality and the customer experience An Experian Data Quality white paper Data quality and the customer experience Contents Executive summary 2 Introduction 3 Research overview 3 Research methodology

More information

Conversion Optimization Tools

Conversion Optimization Tools Conversion Optimization Tools Choosing the right optimization tools can make a significant difference to your bottom line. Learn all about the latest tools and how they can improve the volume of visitors

More information

Elevate your Client Relationships by Solving the Channel Marketing Challenge

Elevate your Client Relationships by Solving the Channel Marketing Challenge CONTENT SYNDICATION E-COMMERCE BUSINESS INTEGRATION business integration BUSINESS INTELLIGENCE Elevate your Client Relationships by Solving the Channel Marketing Challenge For Consultants and Agencies

More information

HOW THE GAME IS CHANGING: BIG DATA IN RETAIL

HOW THE GAME IS CHANGING: BIG DATA IN RETAIL BRICK MEETS CLICK BIG DATA UPDATE, 4Q 2013 HOW THE GAME IS CHANGING: BIG DATA IN RETAIL We ve been tracking retailing professionals experiences and attitudes toward big data regularly over the past two

More information

Neustar On-Demand Verification Risk Management

Neustar On-Demand Verification Risk Management Information Services Solution Sheet Neustar On-Demand Verification Risk Management With Neustar verification solutions for risk management, you can: Access over 219 million mobile linked to verified subscriber

More information

THE STATE OF Social Media Analytics. How Leading Marketers Are Using Social Media Analytics

THE STATE OF Social Media Analytics. How Leading Marketers Are Using Social Media Analytics THE STATE OF Social Media Analytics May 2016 Getting to Know You: How Leading Marketers Are Using Social Media Analytics» Marketers are expanding their use of advanced social media analytics and combining

More information

BACKGROUND... 2 EVIDENCE... 2 PRESSURES ON MARKETING... 2 HOW THIS WILL AFFECT AGENCIES... 3 REASONS FOR NEED TO CHANGE... 4 REALITY CHECK...

BACKGROUND... 2 EVIDENCE... 2 PRESSURES ON MARKETING... 2 HOW THIS WILL AFFECT AGENCIES... 3 REASONS FOR NEED TO CHANGE... 4 REALITY CHECK... Why being a good agency is no longer enough to retain your clients by Roy Dewell, net ways UK Table of Contents BACKGROUND... 2 EVIDENCE... 2 PRESSURES ON MARKETING... 2 HOW THIS WILL AFFECT AGENCIES...

More information

Your Toughest Questions. Answered

Your Toughest Questions. Answered Introduction Are you setting aggressive, yet reasonable goals for your SEO program? Are you consistently measuring and tracking your results, but not seeing progress as soon as expected? If you are experiencing

More information

Product recommendations and promotions (couponing and discounts) Cross-sell and Upsell strategies

Product recommendations and promotions (couponing and discounts) Cross-sell and Upsell strategies WHITEPAPER Today, leading companies are looking to improve business performance via faster, better decision making by applying advanced predictive modeling to their vast and growing volumes of data. Business

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

RFM Analysis: The Key to Understanding Customer Buying Behavior

RFM Analysis: The Key to Understanding Customer Buying Behavior RFM Analysis: The Key to Understanding Customer Buying Behavior Can you identify your best customers? Do you know who your worst customers are? Do you know which customers you just lost, and which ones

More information

Hotelier s Web Analytics Action Plan: Turning Knowledge into ROI-Focused, Action-Oriented Results

Hotelier s Web Analytics Action Plan: Turning Knowledge into ROI-Focused, Action-Oriented Results March 2010 Hotelier s Web Analytics Action Plan: Turning Knowledge into ROI-Focused, Action-Oriented Results I By Jason Price & Mariana Mechoso Safer Hospitality is an information intensive business. Hotel

More information

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may

More information

The Missing Piece of Marketing Automation: Your Phone. What matters most is the strategy and skill with which you use it.

The Missing Piece of Marketing Automation: Your Phone. What matters most is the strategy and skill with which you use it. The Missing Piece of Marketing Automation: Your Phone What matters most is the strategy and skill with which you use it. It s an ambition for businesses all over the globe: discover a way to market your

More information

The Cardlytics Back to School Report

The Cardlytics Back to School Report The Cardlytics Back to School Report Published August 2015 A look into which categories and retail trends scored an A with customers. The Back to School (B2S) shopping season is once again in full swing,

More information

Five Ways Retailers Can Profit from Customer Intelligence

Five Ways Retailers Can Profit from Customer Intelligence Five Ways Retailers Can Profit from Customer Intelligence Use predictive analytics to reach your best customers. An Apption Whitepaper Tel: 1-888-655-6875 Email: info@apption.com www.apption.com/customer-intelligence

More information

WAYS EMAIL CAN HELP YOUR BUSINESS AND WHY IT S A POWERFUL TOOL TO CONNECT WITH CUSTOMERS

WAYS EMAIL CAN HELP YOUR BUSINESS AND WHY IT S A POWERFUL TOOL TO CONNECT WITH CUSTOMERS 1 3 5 2 4 WAYS EMAIL CAN HELP YOUR BUSINESS AND WHY IT S A POWERFUL TOOL TO CONNECT WITH CUSTOMERS 5 WAYS EMAIL CAN HELP YOUR BUSINESS AND WHY IT S A POWERFUL TOOL TO CONNECT WITH CUSTOMERS 2 How can email

More information

Contents: Executive Summary

Contents: Executive Summary How to Maximize Local Search Traffic A Digital Marketing Depot White Paper Executive Summary Online shopping has become a retail phenomenon, with 2014 Cyber Monday sales projected to reach $2.6 billion,

More information

Social media has changed the world as we know it by connecting people, ideas and products across the globe.

Social media has changed the world as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales.................................................................. 2 Social media has changed the world as we know it by

More information

Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data

Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data SECTOR SOLUTIONS Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data p1 Introduction Today s Telecommunications sector is highly dynamic. Firstly the very

More information

Top 10 Factors That Will Increase Conversion Rates

Top 10 Factors That Will Increase Conversion Rates Top 10 Factors That Will Increase Conversion Rates Top A 3VR 10 Factors WHITEPAPER That Will Increase Conversion Rates 1 Customer Insights We should be using technology to understand who our customers

More information

USING DATA TO ENHANCE MARKETING EFFECTIVENESS. Anil Aggarwal CEO, Milestone Inc. anil@milestoneinternet.com @milestonemktg October 19, 2015

USING DATA TO ENHANCE MARKETING EFFECTIVENESS. Anil Aggarwal CEO, Milestone Inc. anil@milestoneinternet.com @milestonemktg October 19, 2015 USING DATA TO ENHANCE MARKETING EFFECTIVENESS Anil Aggarwal CEO, Milestone Inc. anil@milestoneinternet.com @milestonemktg October 19, 2015 About Milestone Digital Marketing Software and Services Unalytix

More information

Adobe maximizes its digital marketing returns.

Adobe maximizes its digital marketing returns. Adobe maximizes its digital marketing returns. Adobe is optimizing its multichannel digital marketing strategies with Adobe Marketing Cloud, increasing conversion by double digits and revenue. Adobe Systems

More information

What is Text Message Marketing?

What is Text Message Marketing? What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The

More information

Inbound Marketing Methodology

Inbound Marketing Methodology White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been

More information

When to Migrate to a New ecommerce Platform

When to Migrate to a New ecommerce Platform When to Migrate to a New ecommerce Platform An Amazon Webstore Guide Online businesses are similar to traditional brick-and-mortar businesses in many ways. They must offer quality products at good prices,

More information

Take Online Lead Generation to the Next Level

Take Online Lead Generation to the Next Level Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing

More information

What the Financial & Insurance Industries Can Learn from Retailers

What the Financial & Insurance Industries Can Learn from Retailers What the Financial & Insurance Industries Can Learn from Retailers 1 Retailers have long understood that personalization is a strong business driver that helps them market to their customers with more

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

SMS Marketing Campaigns: Why Sharing Isn t Caring

SMS Marketing Campaigns: Why Sharing Isn t Caring Enterprise Services Insights Guide SMS Marketing Campaigns: Why Sharing Isn t Caring 6 Reasons Why It s Smart to Use Dedicated Common Short Codes SMS Marketing Campaigns: Why Sharing isn t Caring CONTENTS

More information

Your Guide to Successful Digital B2B Marketing. www.nmpilondon.com 2016 Net Media Planet Ltd. All Rights Reserved

Your Guide to Successful Digital B2B Marketing. www.nmpilondon.com 2016 Net Media Planet Ltd. All Rights Reserved Your Guide to Successful Digital B2B Marketing www.nmpilondon.com 2016 Net Media Planet Ltd. All Rights Reserved Introduction How does a business create sustainable and successful B2B marketing in a world

More information

Corporate websites, the cornerstone of your digital marketing strategy.

Corporate websites, the cornerstone of your digital marketing strategy. Corporate websites, the cornerstone of your digital marketing strategy. Never before have companies had so many different ways of reaching their target audience. Social networks, new technologies and the

More information

Best Practices for Relationship Marketing

Best Practices for Relationship Marketing WebTrends 851 SW 6th Ave., Suite 600 Portland, OR 97204 1.503.294.7025 1.503.294.7130 fax US Toll Free 1-877-WebTrends (1-877-932-8736) WebTrends Sales 1.888.932.8736 sales@webtrends.com Europe, Middle

More information

Lead Generation Success

Lead Generation Success 5 Step Guide to Lead Generation Success Generate more leads and close more deals - Actionable tips for creating a successful long term lead generation and customer acquisition strategy. Brought to you

More information

Why your hotel must go mobile

Why your hotel must go mobile Why your hotel must go mobile www.guestu.com Table of Contents Introduction.3 pag Engage your clients.4 pag Why go mobile?.5 pag Mobile engagement with clients.8 pag Managing a mobile app.10 pag GuestU

More information

IN-HOUSE VS. FULL SERVICE MANAGED CHAT. Everything you need to know to choose the chat solution that s right for your dealership

IN-HOUSE VS. FULL SERVICE MANAGED CHAT. Everything you need to know to choose the chat solution that s right for your dealership IN-HOUSE VS. FULL SERVICE MANAGED CHAT Everything you need to know to choose the chat solution that s right for your dealership Chat Will Transform Your Internet Business Auto dealers eager to boost website

More information

A Beginner's Guide to E-Commerce Personalization

A Beginner's Guide to E-Commerce Personalization A Beginner's Guide to E-Commerce Personalization CommerceSciences.com Contents Introduction... 1 Real-Time Offers & Website Personalization... 3 Creative Messaging That Really Matters... 5 Drawing Your

More information

We offer what matters quality and experience

We offer what matters quality and experience Marketing Proposal AGENDA ABOUT US WHO WE ARE WHY CHOOSE US We offer what matters quality and experience MEDIA STRATEGY REPORTING 2 WHO WE ARE Bendrax, Ltd specialises in designing, implementing and promoting

More information

Analytics Data & PPC Optimization to Achieve Meaningful Results. Using a Network of Tools & a Data-Driven Approach to Optimize PPC Marketing

Analytics Data & PPC Optimization to Achieve Meaningful Results. Using a Network of Tools & a Data-Driven Approach to Optimize PPC Marketing Analytics Data & PPC Optimization to Achieve Meaningful Results Using a Network of Tools & a Data-Driven Approach to Optimize PPC Marketing Objectives - Purpose Business/Marketing Success About the Presenters

More information

Successful elearning Business

Successful elearning Business 10 Critical Components for a Successful elearning Business presented by elearning is a Critical Business Strategy What Nonprofits and Associations Need to Know You have the content. You have the membership.

More information

POWER YOUR ECOMMERCE BUSINESS

POWER YOUR ECOMMERCE BUSINESS ebook POWER YOUR ECOMMERCE BUSINESS With Referral Marketing Did you know that customers are 4 times more likely to buy when referred by a friend? Learn how to launch a successful ecommerce referral marketing

More information