Enabling an IT revolution for Formula 1. Hosting Case Study.

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1 Enabling an IT revolution for Formula 1 Hosting Case Study

2 Hosting Case Study Enabling an IT revolution for Formula 1 Formula 1 is a nimble organisation that constantly pushes technological boundaries stagnation is impossible in a sport that never stands still. It was imperative for Formula 1 to partner with a company that could effectively enable its potential to evolve and innovate. Featuring dedicated architecture, Tata Communications tailored solution brings Formula1.com web hosting and Content Delivery Network (CDN) together, along with Connectivity with one supplier and one platform. Customer s Core Business Tata Communications Specialist areas STRATEGY PROCESS TECHNOLOGY INFRA- STRUCTURE NETWORK SECURITY STORAGE Assess/Operate/ Develop Availability Access and connectivity Firewall traffic Backup and restore

3 The solution For the first time, the network and content distributi on for Formula1.com has been brought together on o ne resilient platform. Formula1.com is being hosted on a managed hosting platform at one location, supported at another location with dynamic failover features for redundancy. The delivery network is deployed for Formula1.com globally via the Tata Communications Content Delivery Network. The servers were taken from their headquarters and located in Tata Communication data centres to take advantage of the proximity to Formula1.com. There are three tiers of web hosting from their international standard data centres with strong business grade security policies to recognise threats. By using a combination of hosting and CDN services from a single provider to publish and distribute website content, Formula One Management benefits from more efficient delivery of content and images. This worldwide content distribution is underpinned by the resilient and high capacity Tata Global Network, caching content to enable followers to enjoy faster access to Formula1.com pages. The whole platform is managed and monitored for security and availability 24x7 by a team of experienced IT and data centre professionals. The customer speaks... We looked into the market to see who can provide the services we needed, and that s why we chose Tata Communications. Out of all the people we researched, they gave us what we wanted. Bernie Ecclestone, CEO Formula One group

4 The customer speaks... Tata Communications is there, helping to provide us with the tools and support we need to both manage and deliver the web content of Formula1.com. Control, flexibility and simplicity are key for us in being able to quickly adjust to and accommodate an ever-changing landscape. We are looking forward to being a ble to build on a strong platform and relationship, giving us the freedom and confidence to update and deploy upgrades and features when we want them and how we want them, without technical limitation. Eddie Baker, Chief Technical Consultant, Formula One group

5 Benefits Synergy. The service platform can handle a variety of technologies, instead of having separate service providers for hosting, storage, content delivery and so on it all works together from a single solution platform. Scalability. Formula One Management benefits from a platform that is built to meet today s business requirements, only paying for what it uses, but wit h the ability to grow services and infrastructure as its needs evolve. Peace of mind. A fully resilient system with built-in redundancy, data recovery and business continuity planning ensures that, in the event of an outage in the primary site, everything will switch over to back up systems and Formula One Management s business and online presence will still run as normal. Flexibility. Tata Communications works with Formula One Management to find the right mix of services to deliver the experience its customers expect on race weekends, bursting bandwidth to give its website plenty of capacity to cope with data and millions of visitors. About Hosting Enterprise customers require secure and scalable computing resources. Tata Communications delivers these capabilities from globally diverse data centres connected by its wholly owned network fabric, ensuring speed, quality and control for customers. A Managed Hosting solution offers worldwide consistency across services, including hardware, software, connectivity, operations and reporting tools. Tata Communications hosting capabilities in tegrate directly into its global IP network to offer maximum traffic capacity into and out of its facilities. The global data centres are centrally managed to provide consistent servi ce delivery, allowing customers to scale seamlessly as their needs develop.

6 If we can do this for Formula 1, we can do it for anyone, in any industry. Find out how you could tap into Tata Communications global expertise and innovative thinking to drive your business, by contacting: We focus on serving key vertical segments, including automobiles, banking and financial services, pharmaceuticals, manufacturing, hospitality and government agencies. With a strong base of over 5000 enterprise customers globally, Tata Communications has the experience and capability to delivery beyond expectations. Customers currently using hosting services include AIESEC, Soutron, HSBC, Kotak Bank, New Holland Fiat India, Lemon Tree Hotels and the Government of Maharashtra, to name but a few. Visit to find out more about our services. About Tata Communications As a leading global provider of a new world of communications, Tata Communications has the advanced solutions capabilities and domain expertise to deliver managed solutions to service providers, multi-national corporations and large and medium-sized enterprises globally. We have operations, infrastructure and partnerships across established and emerging markets, with a strong portfolio of IP and Cloud services. The Tata Global Network includes one of the most advanced and largest submarine cable networks, a Tier-1 IP network, with connectivity to more than 200 countries across 400 PoPs and nearly 1 million square feet of data centre and colocation space worldwide. The F1 FORMULA 1 logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula One group company. All rights reserved Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries.