Newsletter. International. Many roads to successful learning. Cornelsen Publishing Group. No International Relations and Foreign Rights

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1 Cornelsen Publishing Group International Newsletter Cornelsen Verlag Cornelsen Verlag Scriptor Cornelsen Experimenta Oldenbourg Publishing Group VERITAS Verlag Sauerländer Publishing Group FRAUS Group Czech. Rep./Slovak. Rep BC Edukacja/Poland Welcome to the World of Learning Many roads to successful learning No P. 3 Market leader in English for three generations P. 4/5 Many roads to successful learning P. 6 Discover Berlin P. 8 Oil in the 21st century International Relations and Foreign Rights

2 IN BRIEF New licensed editions On this page you will once again find the titles of our latest licensed editions. The titles are published by Cornelsen Verlag and Cornelsen Verlag Scriptor. Short Course Series, Russia, Delta Publishing House, was developed for learners wishing to increase their communication skills in English or improve their English for specific business purposes. The short courses can be used independently or in conjunction with other course materials and cover CEF levels B1 and B2 depending on the topic. English G 2000 D edition (Way to Win Year 8), Czech Republic, Fraus Publishing House, was developed for young adults and reflects the fact that whereas English remains a foreign language for today s generation of young people, it is by no means foreign to them. The course is aimed at the full range of abilities from stronger to weaker students and leads to CEF level B1 in six volumes. Job Matters Series, Czech Republic, Fraus Publishing House, in addition to the general coursebook with supplementary material, this series features workbooks which revise and consolidate subject-specific English vocabulary. To date, these workbooks are available for five different vocational areas. Supplementary materials and an audio CD accompany each booklet. Professional Basics (various titles), Czech Republic, Grada Publishing, is a series from our reference book programme which offers concrete assistance with background information and tried-and-tested recommendations for numerous business situations. Focus Mathematics 8 Schoolwork Practice, Lithuania, Sviesa Publishers, provides interesting theoretical and practical tasks which enable school students to experience mathematics for themselves and to get to know it as a means of understanding and describing our environment. The variety of tasks encourages students to practise mathematical basics in depth and to learn problem-solving techniques. Your Newsletter Editors Just Licensed Just Licensed Just Licensed Just Licensed Just Licensed In every International Newsletter we present you with a selection of the licensed editions which have already appeared, as well as licensing contracts which have just been signed. If you would like to examine any of these titles, just let us know. We would be happy to send you a copy as long as the rights are still available in your language area China Peking University Press Short Course series, business English courses for various topics Shanghai Foreign Language Educational Press Hotel Matters, English course for the hotel industry Colombia Panamericana Editiorial Limitada Pocket Business, pocket guide books for business Poland BC Edukacja business handbook series, guide books for various business topics Romania Editura All Pocket Business, pocket guide books for business First German-Teaching Conference in Shanghai Anja Geissel (left) and Yvonne Dauns (centre) of the Goethe-Institut in Shanghai could afford to look pleased at the end of the day. After exhausting days of preparation, the first German-Teaching Conference in Shanghai was an unqualified success. Over 170 German teachers from all over China accepted the invitation and took part in workshops and discussions about the future of the German language in China. This first conference took place just as the German Foreign Office budgeted for extra funds for German as a Foreign Language under the initiative Schools: partners for the Future. The initiative has been greeted with enthusiasm in China. More and more schools want to include German as a Foreign Language in their curriculum. As thanks for a job well done, Cornelsen s Head of Licensing, Holger Behm, (right) presented the organisers with a certificate on behalf of Cornelsen to honour the achievement of the first German-Teaching Conference in China. 2 Cornelsen International Newsletter 1/2009

3 IN BRIEF Market leader in English for three generations Over 60 years of English with materials from Cornelsen Verlag The beginning My name is Peter Pim After the war, many children began English lessons with this sentence. It is the beginning of lesson 1 of Peter Pim and Billy Ball, Cornelsen s English coursebook. The book laid the foundation stone for the success of the publishing house and for modern English teaching in the Federal Republic. The first volume appeared in The course is both typical of its era and at the same time ahead of its time. Its carefully-conceived educational concept and creativity with the foreign language are impressive. Admittedly the approach is teacher-centred, but, thanks to Peter Pim, the grammar-translation method no longer forms the primary means of instruction as in the style of Latin tuition. Communication listening and speaking skills are given more prominence, exemplified by the information on pronunciation, rhymes and songs in Peter Pim and Billy Ball. English G the beginning of an era The elementary and secondary schools in Germany the Volksschulen worked with the various Peter Pim and Billy Ball books for decades. But the passage of time called for modernisation and thus in 1970 came a new publication: English H (for the Hauptschulen secondary schools) followed in 1972 by English G (for Gymnasien and Realschulen grammar schools and other secondary schools). English G soon became a force to be reckoned with in the school book arena. With the next generation of teaching materials, Cornelsen became market leader in English as a school subject. During a process of continual improvement, the needs and wants of teachers were taken into consideration, and conversely, the teaching materials influenced the style of teaching. The new type of English course is characterised by its orientation in the present, its task-based and communicative approach. English G is a pioneer in this development in foreign language teaching. The new concepts allow teachers a lot of flexibility. They don t need to work through the book page by page; they are able to switch between different sections of a unit, between acquisition, grammar and practice exercises. English G 2000 The path to success Cornelsen achieved the hopedfor recognition after the publication of English G 2000 in The new schoolbook again became the most successful German EFL publication and increased its market presence. It introduces significant developments, which only later become noticeable in curricula. A primary feature of English G 2000 is its emphasis on independent and active learning: exciting texts, creative games and projects mean that lessons are varied. Independent study is expected in the revision exercises, in which students themselves develop exercises with which they can revise language according to their own needs. The seeds of the later curriculum development the language portfolio already exist in the Scrapbook and Album in English G The book finds its way to Romania and the Czech Republic, where it is used with success. Arrival in the present English G 21 In the meantime, the next generation of English G has been published: English G 21. Here too, the principle has remained the same: keep tried and tested items while introducing innovations. The publishing house reacts in particular to English teaching in primary schools, the introduction of compulsory standards of education and skills-based teaching. The skills-based approach of English G 2000 is maintained and expanded to include cooperative forms of learning. Independent study is also given more prominence than before. Since the introduction of English G Neue Ausgabe, the student s book has been complemented by a wealth of supplementary materials, which is continually being added to. From Peter Pim and Billy Ball to English G 21 Cornelsen Verlag can look back on over 60 years of history. Many factors have contributed to our success. The decisive factor is, however, the combination of authors, editors, teachers and many others, who work together to continue the positive development which began with Peter Pim and Billy Ball. If you would like to benefit from the success of our English course materials in your country, please contact us. Cornelsen International Newsletter 1/2009 3

4 BACKGROUND Many roads to succe You know the saying, All roads lead to Rome? We d like to demonstrate that this isn t only true in the geographical sense, but can just as easily be applied to language learning and teaching. There s no patent recipe for successfully teaching a foreign language. One learner may prefer learning in a group at a fixed time and location, others would rather learn more flexibly. Is it possible to offer such heterogeneous learners just one course which takes these needs, and many others, into account? Yes, it is! Cornelsen Publishing offers access to the material in its Short Course series in several different ways, thus catering to a multitude of learning styles and preferences. Traditional Of course, many language learners favour the classroom as their learning centre and are mostly to be found in language schools and in-company training courses. Our Short Course coursebook series was developed primarily for learners and trainers of Business English and English for Specific Purposes (ESP) who work in groups. The Short Course series is aimed at CEF B1 B2 learners and provides them with the basic Business English skills which they need for their work be it telephoning, presenting, chairing meetings, writing s or negotiating terms and conditions. However, managers and employees in international businesses also need specialist vocabulary and phrases appropriate to their line of business. The Short Course series provides material for trainers and learners in accounting, the automobile industry, sales and purchasing, marketing and advertising, real estate, the energy industry and several more specific professions. The coursebooks are compact, can be used flexibly, and also function as a handy workplace reference. Armchair learning? Other learners need to use their time as flexibly and efficiently as possibly and prefer to work on their foreign-language ability and business skills whenever they have the time and energy to spare. They want visual input and to experience the language at first hand, which makes interactive video courses the ideal choice. Cornelsen Publishing has converted the skills taught in the Short Courses into an innovative DVD format. The interactive lex:tra Business Video-DVDs don t stop at practice of grammar, vocabulary and idioms; they also deal with culturally appropriate behaviour and how to react in specific situations. Learners can work on their language skills while relaxing in front of the television or on the move with a laptop or portable DVD Player. Each DVD is based on an authentic storyline taken from international business and contains five chapters which show the story in the form of a feature film. The characters include Americans, Britons and nonnative speakers from all corners of the world, enabling learners to practise English as a lingua franca in realistic situations. The five interactive language courses were filmed with experienced actors and help learners gain confidence in English for every important business situation. The interactive DVD components offer multiple-choice quizzes, pronunciation exercises and role plays, all of which can 4 Cornelsen International Newsletter 1/2009

5 BACKGROUND ssful learning For blended-learning courses the combination of face-to-face classes and web-based training there are supplementary tebe navigated by means of the TV remote control. A compact accompanying booklet provides numerous exercises plus useful expressions, transcripts and a grammar overview. Surfing skills Digital media and the widespread use of the internet mean greater opportunities for language learning. Cornelsen Publishing also offers Web-Based Training Modules based on its Short Courses. Those who wish to improve their English skills independently of fixed course schedules, locations and trainers can take advantage of the pure e-learning courses. Others may like the flexibility of e-learning, but not wish to forego the benefits of a course tutor. Blended-learning courses e-learning plus face-to-face training with a tutor provide the ideal solution. Companies especially value the flexibility of web-based training. Learners have access to the materials at any time from any computer with an internet connection and can better integrate their learning into their work schedule. Six to eight online modules for each short course have been produced, each complete in itself and flexible in use. A variety of exercises make for an enjoyable learning experience and instant feedback increases motivation. Learners practise listening and reading skills, vocabulary and grammar, but there are also writing exercises. Learners are able to check their own learning progress and there is a test module for each subject area. achers materials with ideas for face-to-face classes which are based on and integrate with the online modules. As you can see, learners nowadays can choose from a number of methods of learning a foreign language according to their personal interests and the flexibility they require. When such factors are taken into account, learner motivation and success is assured! Short Courses (Print Editions) English for Accounting English for Human Resources English for Customer Care English for the Automobile Industry English for Marketing and Advertising English for Sales and Purchasing English for s English for Telephoning English for Meetings English for Presentations English for Socializing and Small Talk English for Negotiating English for the Energy Industry English for Real Estate English for Legal Professionals lex:tra Business English Interactive Language Courses on Video-DVD Meetings Presentations Communication Negotiating Socializing (each with accompanying Booklet) Web-Based Training: English for Telephoning English for s English for Presentations English for Meetings The print versions of the Short Courses can no longer be licensed in the following countries: CZ, HU, PL, RUS, CN, ROM, GB, F, I, B, NL, LUX, E, FIN, NOR, SWE, DK, HR, SLO, TUR, UKR, IR, IRQ, KWT, KSA, UAE, BRN, QA, OM, YAR, MEX, BRA, J, ROK, TH, TW, VN, monolingual English edition. Cornelsen International Newsletter 1/2009 5

6 PORTRAIT IMPRINT Discover Berlin Berlin is definitely worth a visit! This isn t just a recommendation from the tourist industry we at Cornelsen have also learned from experience that Berlin is a popular destination for school trips. These trips are not just intended to strengthen group feeling among class members or to explore the city, however; they are primarily intended to expand and visualise aspects of history and politics lessons. When one considers the sheer number of museums and sights to see, it isn t easy to decide where to visit, particularly in view of the fact that only a limited time is usually available. The new Cornelsen programme Klassenziel Berlin (School trip: Destination Berlin) not only provides information on Berlin tourist attractions and museums but also assists teachers in the planning and evaluation of the trip. In an interview with Cornelsen, the initiator of the programme Götz Schwarzrock, offered us a brief introduction to Klassenziel Berlin : What motivated you to develop the programme Klassenziel Berlin? On the one hand, of course, the increasing attraction of Berlin as a destination for class trips and excursions almost half a million young people visit Berlin each year as part of a school outing. Time and time again we hear from teachers who are searching amongst the flood of information and seeking guidance in integrating their school trip with their normal lessons. Secondly, non-institutional education is playing an increasing role in history and politics classes. Preparation and follow-up work linked to museum and memorial site visits form a regular part of the modern curriculum nowadays. It therefore seemed clear that, as a large educational publisher in Berlin, Cornelsen could provide an appropriate service to teachers. What sort of resonance have you had from teachers and school classes? It s difficult to say exactly how many classes have used the materials since Klassenziel Berlin was launched, but there are about 1000 downloads per month, which shows that the programme is popular and is being used. How exactly do you support teachers in planning their Berlin visits and evaluating them in class? The online-portal currently presents 21 memorial sites and museums, whose collections have historical or political significance. In addition to an introduction to a museum, there are also links to their websites and selected links with practical tips and information on other associated places of interest. Specially-designed downloadable materials tailored to students either from years 6 to 10 or years 11 and 12 form the core of the programme. In contrast to materials offered online by museums, our worksheets are based on the school curriculum and place emphasis on the relevance of the visit to regular lessons. Each package contains comments on methods and approaches as well as teacher s and student s material. Because of heavy demand we are now offering not only materials on museums and monuments, but also tours focussing on particular themes, such as a Berlin Wall tour, a tour of political Berlin, etc. If you would like more information about Klassenziel Berlin, which is free of charge, please contact us at klassenziel@cornelsen.de. Further information can be found on the Internet under We are especially interested in your opinion. How relevant is a visit to Germany s capital city as a destination for school trips? (Perhaps in connection with German foreign language lessons?) How do your participants and teachers prepare for such trips and how are such school trips exploited in class? Please send your comments and suggestions to kristin.kupsch@cornelsen.de Our Newsletter provides information about the Cornelsen Publishing Group. Our Newsletter also provides information about current publications from Cornelsen and is also available at our Website: Our Newsletter also provides a forum for all those who wish to exchange ideas and to discuss their experience of using our books. We look forward to receiving your comments, suggestions and questions. Contacts: International Relations and Foreign Rights Holger Behm tel.: fax: holger.behm@cornelsen.de Kristin Kupsch tel.: fax: kristin.kupsch@cornelsen.de Martin Fielko Tel: Fax: martin.fielko@cornelsen.de International Marketing and Sales Anne Fuchs tel.: fax: anne.fuchs@cornelsen.de Martina Bartucz tel.: fax: martina.bartucz@cornelsen.de Karsten Ermlich tel.: fax: karsten.ermlich@cornelsen.de International Multimedia Development Vicente José Arioli tel.: fax: vicente.arioli@cornelsen.de Imprint Newsletter Publisher: Cornelsen Verlag GmbH Mecklenburgische Str. 53 D Berlin Editor & Co-ordinator: Holger Behm, Kristin Kupsch With contributions from: J. Barksdale, R. Berger, Helga Holtkamp, Dr. U. Litters, A. Mackensen, M. MacPhail, H. Malinowski, Dr. I. Schneider, Götz Schwarzrock, Dr. Gunther Weimann Stop press! Test preparation booklet for Prima For those using our Prima Series (German for adolescent learners) there is now a test preparation and revision booklet with audio CD available for level A1. In addition to numerous progress tests there are two mock examinations for the examination Fit in Deutsch. Interested? We'd like to hear from you. Design und Production: Cornelsen Verlag, Advertising Dept. All rights reserved. No parts of this publication may be reproduced without the permission of the Cornelsen Publishing Group. Price changes reserved. Prices include VAT. Prices valid: Cornelsen International Newsletter 1/2009

7 JUST PUBLISHED studio d: Test booklet for adult learners which cover material from more than one unit and finally a mock examination, Start Deutsch 1. The tests offer a variety of exercises for reading and listening comprehension, writing, speaking, vocabulary and grammar. The test booklet studio d A1 part of our series studio d pro- vides additional material for objective progress evaluation at CEF level A1. It contains 12 tests covering materials from each of the individual units of studio d, three additional tests The accompanying CD contains audio material for all of the listening comprehension exercises. Solutions and transcripts are provided in the appendix. Test booklet studio d, A1 64 pages, softback ISBN Up to Speed Primarily geared to the needs of 1:1 learners, Up to Speed is an exciting new business English resource designed to help B2 learners achieve C1 competence by fine tuning their business communication skills in English. The material is appropriate both for just-in-time work (e.g. preparing students for upcoming presentations or telephone conferences) and as the basis for a long-term course, and is fully adaptable for use with groups. Up to Speed consists of six modules covering topics ranging from dayto-day operations and project management to networking and presentations. Additional material includes four motivating case studies, a business skills file with tips and templates and an integrated workbook with answer key. Included in the coursebook package are the small-format Pocket Coach with lists of phrases and vocabulary, a CD-Extra with useful documents and additional listening extracts and an extra audio CD with a thrilling corporate crime story For example: Up to Speed coursebook incl. phrasebook extra 160 pages, paperback, numerous illustrations ISBN Spanish for young people Apúntate! is the new four-volume Spanish course series for school students from 12 to 15. The course is based on the Common European Framework, covering levels A1-B1, and presents a modern picture of Spain and Latin America. Apúntate! leads to quick results: learner autonomy is encouraged and efficient learning strategies are presented. In addition, listening skills are systematically practised. Oral skills form the main focus of the course. Learners are motivated by authentic materials and extensive supplementary materials. For example: Apúntate! 1 student's book 192 pages, softback numerous illustrations ISBN Cornelsen International Newsletter 1/2009 7

8 JUST PUBLISHED Oil in the 21st century Oil resources are limited. The result: oil prices keep soaring to ever more dizzying heights. But what are the real facts about global oil resources? A question which Hamburg oil expert Steffen Bukold answers in two volumes. In the first volume he looks back over the history of black gold and discusses its geological and technical aspects. He builds on this by analysing the current discourse on the extent of oil reserves and peak oil production. He then deals with oil prices and analyses the complex dealings on the financial markets. Insieme, the new Italian language course for adults and young adults from the age of 16 covers three stages (A1, A2, B1) leading to the European Language Certificate in Italian. Each stage consists of a coursebook plus practice book, accompanying audio CDs and a language guide with vocabulary, expressions and information about the country and its people. The course is characterised by a gentle progression, holistic learning, a variety of activities, systematic grammar and pro- nunciation practice and a lively portrayal of Italy. In the second volume Bukold introduces alternatives to crude oil, which range from biomass fuel through oil sands to synthetic oil. The political strategies of the most important oil-consumer countries are also presented and, finally, theories relating to future oil policies are developed. These books make for interesting reading, not only for economists and politicians, but also for anyone else who would like to better understand the current discussion on rising oil prices and the scarcity of natural resources. Questa strada porta a Roma This road leads to Rome The clear structure of each tenpage unit (Introduction, 2 double pages with lively dialogues, texts and exercises, 1 cultural studies page L Italia da vicino, 3 pages of more in-depth practice and a grammar summary) facilitates step-by-step development of language awareness. A similarly clearly-structured margin with information on grammar, Italian culture, pronunciation and learning tips guides the learner through the main section of each unit. Additional information and exer- cises are provided in the teacher s materials and on the Cornelsen website. Volume I: Basic and Central Issues approx. 400 pages, booklet with laminated jacket approx ISBN Volume II: Alternatives and Strategies approx. 200 pages, booklet with laminated jacket approx ISBN For example: Insieme 1 Coursebook/Workbook, Vocabulary Book and Audio Material 196 pages, softback numerous illustrations, incl. 2 CDs ISBN OUR PARTNERS LICENCEES USA Hunter House Publishers Park St / Alameda, CA, USA contact: Candace Groskreutz tel: fax: rights@hunterhouse.com Our titles: 101 Relaxation Games for Children 101 Pep-Up Games for Children 101 Quick-Thinking Games + Riddles for Children Croatia Školska Knjiga d.d. Zagreb Masarykova Zagreb, Croatia contact: Irena Horvatić Čajko tel.: fax: irena.cajko@skolskaknjiga.hr contact: Branimir Petener tel.: fax: , branimir.petener@skolskaknjiga.hr Our title: Building Technology SALES PARTNERS France Librairie Decitre 6, place Bellecour, Lyon, France contact: Marshall Poole tel: 0033 (4) fax: +33 (4) bellecour6@decitre.fr Syria Al-Manar Book Center MBC Syria P.O. Box , Damascus, Syria contact: Ayman Asawedah tel.: (11) fax: (11) buchnemayman@scs-net.org To be continued Cornelsen Verlag Berlin holger.behm@cornelsen.de Cornelsen online Cornelsen is the German Member of the European Educational Publishers Group P