TOP 5 Betriebsgeheimnisse

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2 TOP 5 Betriebsgeheimnisse 5,1 Mrd Menschen haben ein Mobiltelefon nur 4.2 eine Zahnbürste Erste Kampagne mit mehr als Tagesbudget in 2012 Frauen spielen mehr Spiele Gartenhüttenabverkäufe laufen nicht auf ios

3 Who we are London San Francisco New York Paris Madrid Munich Singapore Access 200 billion+ impressions per month Thousands of campaigns per month 250 million mobile unique users per month 100+ employees 7 international offices

4 Kampagnen bis heute

5 250 Woche DACH

6 Automotive Communications Entertainment News & Sport Retail Travel Social Gaming Finance

7 Adfonic Evolution and Growth Global Ad Network (blind) Global Ad Network (Channel) Smarter Buying platform Smarter Buying platform Broad targeting Real time reporting Self service interface Channel targeting Rich Media RTB Launch of DSP: Madison Exchange and Publisher level transparency 1 st and 2 nd party data Data-enabled audience targeting ARPU/LTV Optimisation Buy-side Exchanges 20% ADFONIC REACH 80% + 7

8 Single Buying Platform SMARTER BUYING PLATFORM PLATFORM MOBILE DSP PERFORMANCE RICH MEDIA VIDEO DATA & ALGORITHMS DIRECT MEDIATED RTB

9 RTB Smarter buying $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 Programmatic buying bietet nur auf Ad Impressions die dem Kampagnenziel dienen

10 CTR Index Durchschnitt CTR via RTB vs. non RTB RTB Non RTB 200% 100% 0% 17 Jun 17 Jul 12 Aug 9 Sep

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12 Rich Media SKY New Season rich-media & click-2-video Videohighlights aktueller Spiele Adfonic AOD findet Fusball und Sport afine Nutzer Behaviour Tracking

13 Rich Media Post Click Results Publisher Expansion Rate Expand to Video Play Rate Adfonic Smarter Buying Platform 1.38% 58% Premium Network 1.04% 13% Mobile Video Network 1.01% 17% Mobile DSP 0.47% 8% Display Network B 0.37% 19% Tier 1 News App 0.34% n/a Tier 1 Automotive Site 0.31% 10% Source: Major Advertising Agency Group/Telco Sector Advertiser (Autumn 2012)

14 FIAT Rich Media 3 Kundenziele

15 FIAT Rich Media Driving 3 core objectives with immersive Rich Media Ad-Unit 674,436 9,737 Impressions Expansions 441 Gallery Views 489 Brochures 1.44% Expansion Rate 370 Test Drives

16 EDEKA Gewinnspiel mit Zufallsgenerator

17 EDEKA Gewinnspiel Zufallsgenerator GEO Targeting

18 Urban Youth 69% Download music and DVDS Source Kantar Media UK 2012 (ios users)

19 Coca Cola Viral Extension

20 UNIVERSAL The Lorax Universal Pictures

21 Impressions CTR Campaign Summary (DE/AT/CH) Daily Campaign Progression ,00% ,50% 2,00% 1,50% ,00% 0,50% 0 0,00% IMPRESSIONS CTR Cumulative CTR Cumulative CTR stays consistent within 0.4% CTR range. Day on day CTR demonstrates a clear peak in line with the weekend at 2.40%.

22 Spend CTR Campaign Performance By Device Spend Vs CTR By Top 10 Device Vendors $ ,50% $ $ $ $ $ ,00% 1,50% 1,00% 0,50% $ 0 Apple Samsung Sony Ericsson HTC LG Motorola Medion Huawei Sony Acer 0,00% Spend Sum of CTR Apple devices achieve the highest budget delivery with a 1.61% CTR. Android achieves higher overall CTRs with Samsung yielding the best proportional CTR against budget at 1.36%.

23 Expands Video Expansion Rate Campaign Performance By Platform (DE/AT/CH) DE/AT/CH Results By Platform 40,00% ,00% 30,00% ,00% ,00% Expands Expansion rate ,00% Expand to Video Expand to Redirect 10,00% ,00% - ios Platform Android 0,00% ios delivers the highest expansion to video and redirect rates at 36.85% and 11.08% respectively.

24 Campaign Performance By IAB Category (DE/AT/CH) Spend CTR $ $ $ $ $ $ $ 0 Spend Vs CTR By Top 10 IAB Categories 2,50% 2,00% 1,50% 1,00% 0,50% 0,00% Spend Sum of CTR Hobbies and Interests achieves the best spend to CTR ratio. Education achieves the highest CTR at 2.10% but this is against insignificant volume.

25 Spend CTR Campaign Performance By IAB Category $ $ $ $ $ $ $ 0 Spend Vs CTR By Top 10 IAB Categories 2,50% 2,00% 1,50% 1,00% 0,50% 0,00% Spend Sum of CTR

26 Marco Polo In App Hochglaznmagazon

27 Response to briefs

28 Rich Media Illustrations Lloyds TSB Ajax H&M Autotrader Pepsi Max / Sony Jeep Madagascar Starbucks American Family Fiat

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