Seite. Market and Strategy: the New German National Library of Medicine (ZB MED) Ulrich Korwitz

Transcription

1 Seite Market and Strategy: the New German National Library of Medicine (ZB MED) Ulrich Korwitz

2 Market and Strategy: the New ZB MED 12th June 2014 Seite Page 2 Initial Position in 2012 What happened until now

3 Initial Position: ZB MED as a Patient Evaluation by Leibniz-Society 2012 Diagnosis: New overall strategy necessary As a Basis: Market and Target Group analysis needed Application-oriented research to be built up ZB MED to be transformed into a legally independent organisation Next Evaluation by Leibniz-Society: 2015 Market and Strategy: the New ZB MED 12th June 2014 Seite Page 3

4 Market and Strategy: the New ZB MED 12th June 2014 Seite Page 4 What has been achieved Analysis Profound Market Study 2. Strategy Preliminary Strategy Final Strategy 3. Transformation Change in the Field of Organisational and Human Resources Development

5 What has been achieved Market Study Market- and target group analysis online questionnaires returned Explorative and in-depth interviews Gap-Analysis: operative gaps and strategic gaps Some interesting results: Market and Strategy: the New ZB MED 12th June 2014 Seite Page 5

6 How important are the following sources for you? (Prof., postdoctoral research fellows) Printed books E-Books Articles from Open-Access-Journals Printouts/copies from printed journals Articles from electronic/online-journals Research Data Audiovisual Media (Videos) Images and graphics Audio media Gray literature (e.g. Congress reports, thesis) Social Media, Blogs, Websites, Community Discussions News and RSS Feeds Important Partly important Unimportant Cannot answer Seite 6

7 Which Databases do you use to search for literature for your customers (University Libraries) Google Google Scholar MEDPILOT GREENPILOT PubMed Web of Science Scopus CAB Abstracts Agricola FSTA Environment Biosis Scirus UpToDate Embase Non-textual Other Regularly From time to time Never or seldom Don't know n=122; in %

8 What should ZB MED concentrate on in the field of acquisition? (University Libraries) Licensing of e-books Central index of open-access material Counselling on licenses and license negotiations Central license negotiations (Syndication) n=89, in % ZB MED should absolutely deal with that Outside ZB MED's province Should be dealt with in a board of libraries Cannot answer

9 Would the following services help you when publishing your research results? (Prof., postdoctoral research fellows) ZB MED supports showing ways to publish and offering software tools ZB MED offers legal advice concerning copyright law and rights of exploitation Would use intensively Would use from time to time Would rarely use Would never use Cannot answer n=619, in %

10 Which of the following services in the context of publication management should ZB MED offer? (University Libraries) Information in printed format Open Access: Train-the-Trainer Tutorials, Training sessions Counselling on financing publications Counselling on legal aspects and licensing Counselling on ways of publication Counselling on publication tools ZB MED should deal with that ZB MED should deal with that in parts Outside ZB MED's province Cannot answer n=64, in %

11 Market and Strategy: the New ZB MED 12th June 2014 Seite Page 11 Overall Results Target Groups: Researchers Libraries Students Other Professional Users

12 Market and Strategy: the New ZB MED 12th June 2014 Seite Page 12 Overall Results Business Fields of ZB MED Discovery service and Providing Access as core business Processing und Organising information gaining importance Publication services to be effectively strengthened Digitalisation services to be expanded Information Competence and Networking as cross functional tasks

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14 Target Groups of ZB MED Researchers Students Market and Strategy: the New ZB MED 12th June 2014 Seite Page 14 Reinventing ZB MED Target Groups and Business Fields: Products Discovery Service - Access Information Processing Publication Services Digitalisation Archiving Information Competence, Networking 1. Researchers at universities 2. Researchers at extra-mural research institutions New Pilot Publ. Consult. 3. Researchers in Cologne and Bonn 4. Multipliers/Disseminators (in libraries etc.) 5. Students at universities outside Cologne and Bonn 6. Students in Cologne and Bonn 7. Other professional users

15 Market and Strategy: the New ZB MED 12th June 2014 Seite Page 15 Reinventing ZB MED Concept Life Sciences 91 Does Life Science represent your research field? Is your research field part of Life Science? 9 Nein Ja n= 598, in %

16 Reinventing ZB MED Strategic Product Management Caring continuously for the range of products Listening intensively to customer needs Market and Strategy: the New ZB MED 12th June 2014 Seite Page 16

17 Market and Strategy: the New ZB MED 12th June 2014 Seite Page 17 Reinventing ZB MED Product Elimination Continuous Development Ideas Decision Decision Performance Indicators Analysis Approval Product in Action Product Implemetation Feasibility Study Decision Innovation Process (continuously) Product Management (annually)

18 Reinventing ZB MED what has been done and what to do next Hiring competent staff for the development of new products: Publication consultant Publication system assistant Business lawyer for license negotiations Informing the staff continuously Caring for staff development: existing staff will have new fields of action Hiring a science manager to build up networks, getting into existing scientific networks and coordinating proposals for projects funds Market and Strategy: the New ZB MED 12th June 2014 Seite Page 18

19 Market and Strategy: the New ZB MED 12th June 2014 Seite Page 19 Reinventing ZB MED what has been done and what to do next Building up application-oriented research (2 professors in 2014 and 2016 and 3 Ph. D. candidates) Integrating research into service

20 Reinventing ZB MED Leibniz Information Centre for Life Sciences ZB MED is an Information Centre, with a library being a part of it. Market and Strategy: the New ZB MED 12th June 2014 Seite Page 20

21 ZB MED Wie erfinden wir die ZB MED als Leibniz-Informationszentrum Lebenswissenschaften neu? 19. Juni 2014 Seite Page 21 More Information ZB MED Elke Roesner Head of Marketing and Organisational Ulrich Korwitz Director and Staff Development Gleueler Straße Köln Tel. +49/221/ Gleueler Straße Köln Tel. +49/221/