1 CRAIG S. KIESSLING Online Marketing Master 2973 Delcourt Drive Decatur, GA Tel: SEO Guru and More PROFESSIONAL SUMMARY SEO and Online Marketing professional with over 15 years of experience in Atlanta, GA and South East Asia, spanning digital media technology developments from Global- & Local-ization, Content Management, Marketing, Social Media, Search Engine Optimization, Analysis and more. Organic White Hat SEO is my specialty. Strategy, Management, Execution, On-Page, Off-Page, Technical, Content Creation, Development as well as many other aspects and activities make up my Digital Passion & Expertise in Search Engine Optimization. I enjoy developing Baselines; doing complete Site Audits, researching Analytics, Social, Search and more to help understand the current Competitive Landscape. Knowing where we are is essential to setting goals of where we want to be and planning Roadmaps to get there. Data and Analytics are crucial, however qualitative research and creativity helps make sense of the numbers; identifying trends, offline factors and most importantly the users mind helps not only add a human touch to technology, but makes metrics insightful and actionable. When it comes to Content Management Systems, I must admit to being a Wordpress fan I ve Designed, Developed, Managed, Optimized, and Developed Content for various websites. I enjoy being the stand-alone guy or working in conjunction with others to drive results, gather insights, and develop ongoing best practices. I ve worked on site and remote, as well as varying shades in-between. I ve worked with small and large organizations in multiple industries and technologies. KEY STRENGTHS / MAJOR CAPABILITIES Consulting, Benchmarking and Implementing various strategies for SEO (Search Engine Optimization) Planning and executing strategic marketing campaigns online (web-based or static beginnings) via web, internet, , etc., and to measure metrics & analytics to influence positive ROI; impressive accountability. Ability to manage, delegate, & train teams in various aspects of Internet/Online Marketing, including webmaster, developer, designer, producer, writer, etc. using state-of-the-art techniques, methods & trends. Sophisticated understanding and enthusiastic researcher of technologies, such as SEO, Social Media, Marketing concepts, strategies & methodologies, Conversion Optimization and much more.
3 WORK EXPERIENCE CSKnet Atlanta, GA Consultant 2007 Present Consulted with diverse clients on Online Marketing strategies, SEO (Search Engine Optimization), Social Media, Web Design & Development, Strategy, Implementation, Reporting, Sharing Insights & Trends, Training and more. Hiyaa!! Martial Arts Podcast (www.hiyaapodcast.com) Co-Host, Webmaster & Online Marketing Manager Custom Design & Development of Website, utilizing WordPress Social Media Integration & Marketing Content Development SEO - Search Engine Optimization Atlanta Mahjong (www.atlantamahjong.com) Design & Develop informational, yet converting & engaging website Implement customized CMS Initiate Competitive Research, SEO, SMO, Online Marketing, etc. Engage in blogging and other Web 2.0 practices PATHS Atlanta (www.pathsatlanta.org) As a founding member of this non-profit, I built the website, and provide webmaster-ing, SEO, Content Management, Competitive Research & Benchmarking, analytics, Video Production & Marketing, blogging, as well instruct in martial arts Increased overall traffic by 200% Central Equine (www.centralequine.com) Consulted & Implemented SEO strategies & techniques, competitive landscape benchmarking, monthly analytics and competitive progress reports, keyword research, offsite strategies, etc. Sagal Radio Consulted on Online Marketing implementation Brocket Pub & Grill Consulted on Web Development, Content Management & SEO Definition 6 Initiated in-house SEO process with aligned Analytics Twenty-Six Two Marketing Agency Consulted, Advised & Implemented strategies for Competitive Research, Benchmarking, SEO, SEM, SMO, Reporting, Development, Blogging, Content Management Systems, Online Marketing efforts and more for various clients Sampling of clients include: M9 Solutions, Ankle & Foot Centers of Georgia, Rilko Kids, LimeDot, Christian City, ChoicePoint s IRM (Identity Risk Management), National Disability Lawyers, 755 Club, etc. Worked with clients in Singapore and South East Asia, such as Joshua Consulting Group, Omniface & Grassland Express Tours, to provide in-depth Competitive Analysis, advice & Implementation of enhancements to web presence, activities and processes, and manage flow of enhancement for SEO (Search Engine Optimization)
6 ASSOCIATIONS The National Eagle Scout Association The Internet Society The Online Marketing Research Organization The Management Solutions Network The International Webmaster Association The HTML Writers Group The Web Design and Developers Association DEVELOPMENT COURSES 2004 Certificate in Total Customer Experience (Hewlett-Packard) 2004 Certificate in Data Privacy (Hewlett-Packard) 2005 Certificate in Quality & Workforce Development (Hewlett-Packard) 1999 Certificate in Developing Web Applications, NTI (New Technologies Instruction) EDUCATION University of Georgia Business Administration / Marketing References, Letter of Recommendation, etc. available upon request Please visit for more details
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