DEBORA V. THOMPSON Present Associate Professor of Marketing McDonough School of Business, Georgetown University

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1 DEBORA V. THOMPSON Beyer Family Associate Professor of Marketing McDonough School of Business 584 Hariri Building Georgetown University Washington DC Phone: EDUCATION AND EMPLOYMENT Education 2006 Ph.D in Business Administration Robert H. Smith School of Business University of Maryland, College Park, MD Major: Marketing; Minor: Social Psychology Dissertation: Influencing Consumers Preferences: The Effects of Mental Construal and Mode of Information Processing M.S. Federal University of Rio Grande do Sul, Porto Alegre, Brazil Major: Marketing 1995 B.A. Federal University of Santa Maria, Santa Maria, Brazil Major: Communication Employment Present Associate Professor of Marketing McDonough School of Business, Georgetown University Assistant Professor of Marketing McDonough School of Business, Georgetown University 2. HONORS AND AWARDS Beyer Family Term Professorhip, McDonough School of Business, Georgetown University, 2014 present. Marketing Science Institute Young Scholar, Dean s Distinguished Faculty Research Award McDonough School of Business, Georgetown University, 2011 and Emerging Marketing Scholar Award, Emerald Publishing, 2009.

2 Donald Lehmann Award for best dissertation-based paper published in the Journal of Marketing Research, American Marketing Association, John A. Howard Dissertation Award, American Marketing Association, Marvin Jolson Award for Outstanding Marketing Doctoral Student, Robert H. Smith School of Business, University of Maryland, AMA Sheth Doctoral Consortium Fellow, University of Connecticut, Frank Paine Award for Academic Achievement, Robert H. Smith School of Business, University of Maryland, Alden G. Clayton Doctoral Dissertation Proposal Award, Marketing Science Institute, Highly Commended Paper in the International Journal of Service Industry Management, Haring Symposium Fellow, Indiana University, Best Paper Award, Brazilian Business Educator s Conference, RESEARCH INTERESTS Judgment and decision-making, information processing, persuasion, context effects. 4. PUBLICATIONS Articles Hamilton, Rebecca, Debora V. Thompson, Zachary G. Arens, Simon J. Blanchard, Gerald Haubl, P. K. Kannan, Uzma Khan, Donald R. Lehmann, Margaret Meloy, Neal J. Roese, and Manoj Thomas (2014), Consumer Substitution Decisions: An Integrative Framework Marketing Letters, 25 (September), Thompson, Debora V. and Prashant Malaviya (2013), Consumer-Generated Ads: Does Awareness of Co-Creation Help or Hurt Persuasion? Journal of Marketing, 77 (May), Thompson, Debora V. and Elise Chandon Ince (2013), When Disfluency Signals Competence: The Effect of Processing Difficulty on Perceptions of Service Agents, Journal of Marketing Research, 50 (April), Thompson, Debora V. and Michael I. Norton (2011), The Social Utility of Feature Creep, Journal of Marketing Research, 48 (June), Hamilton, Rebecca W., Rebecca Ratner, and Debora V. Thompson (2011), Outpacing Others: When Consumers Value Products Based on Relative Usage Frequency, Journal of Consumer Research, 37 (April), Thompson, Debora V., Rebecca W. Hamilton and Petia Petrova (2009), When Mental Simulation Hinders Behavior: The Effects of Process-Oriented Thinking on Decision Difficulty and Performance, Journal of Consumer Research, 36 (December),

3 Hamilton, Rebecca W. and Debora V. Thompson (2007), Is there a Substitute for Direct Experience? Comparing Consumers Preferences After Direct and Indirect Product Experiences, Journal of Consumer Research, 34 (December), Thompson, Debora V. and Rebecca W. Hamilton (2006), The Effects of Information Processing Mode on Consumers Responses to Comparative Advertising, Journal of Consumer Research, 32 (March), Rust, Roland T., Debora V. Thompson, and Rebecca W. Hamilton (2006), Defeating Feature Fatigue, Harvard Business Review, (February), Featured on NPR s Weekend Edition, WBUR s Here and Now, the Jim Lehrer News Hour, and PBS s Nightly Business Report. Thompson, Debora V., Rebecca W. Hamilton, and Roland T. Rust, (2005) Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing, Journal of Marketing Research, 42 (November), Received 2006 Howard dissertation award and 2007 Lehmann Award for best dissertation-based paper published in the Journal of Marketing Research from AMA. Featured in Insights from MSI, Fall Finalist for the 2010 William O Dell award, American Marketing Association. Thompson, Debora V., Roland T. Rust and Jeff Rhoda (2005), The Business Value of e-government to Small Firms, International Journal of Service Industry Management, 16 (3/4), Book Chapters Rust, Roland T. and Debora V. Thompson (2006), How Does Marketing Strategy Change in a Service-based World? In: Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, eds. Stephen L. Vargo & Robert F. Lusch, M.E. Sharp, Armonk, NY, RESEARCH UNDER REVIEW Paharia, Neeru and Debora V. Thompson. Status Motives and Preference between Top Dog and Underdog Brands under review at the Journal of Marketing Research. 6. RESEARCH IN PROGRESS Sah, Sunita, Prashant Malaviya and Debora V. Thompson. Persuasive Experts do it with Disclosure! The Perverse Impact of Conflict of Interest Disclosures in Consumer Blogs. Thompson, Debora V., Rebecca Hamilton, and Ishani Banerji. You Can t Always Get What You Want: The Effect of Childhood Scarcity on Substitution Decisions. Rabino, Rebecca, Elise Chandon and Debora V. Thompson. Who s Talking? The Impact of Accent- Driven Curiosity on Evaluations.

4 Kirmani, Amna, Rebecca Hamilton, and Debora V. Thompson. Being Good vs. Being Good at What They Do: Trade Offs Between the Morality and Competence of Marketing Agents. Hamilton, Rebecca, Debora V. Thompson, and Zachary Arens. The Role of Anticipated and Experienced Regret on Consumers Preferences. 7. INVITED PRESENTATIONS 2014 Persuasive Experts do it with Disclosure! The Perverse Impact of Conflict of Interest Disclosures in Consumer Blogs, Robert H. Smith School of Business, University of Maryland, College Park, MD Doing and Publishing Academic Marketing Research in the Top Marketing Journals Federal University of Rio Grande do Sul, Porto Alegre, Brazil. Federal University of Parana, Curitiba, Brazil 2014 Consumer-Generated Content: The Effect of Disclosures of Co-Creation on Persuasion, Fundação Getúlio Vargas (FGV), Rio de Janeiro, Brazil Consumer Generated Advertising: Does Awareness of Co-Creation Help or Hurt Persuasion? Reims Management School, Reims, France Consumer Generated Advertising: Does Awareness of Co-Creation Help or Hurt Persuasion? University of Miami, Miami, FL Consumer Generated Advertising: Does Awareness of Co-Creation Help or Hurt Persuasion? Brigham Young University, Provo UT 2012 Managing Professional and Personal Lives, Association for Consumer Research Doctoral Consortium, Vancouver, BC, Canada 2012 Consumer Generated Advertising: Does Awareness of Co-Creation Help or Hurt Persuasion? HBS, Harvard University, Boston, MA Information Processing and Decision-Making, Marketing Science Institute Young Scholar Meeting, Park City, UT 2010 The Honeymoon is Over: Managing Advisor/Advisee Relationships during the First Two Years of the PhD Program, Association for Consumer Research Doctoral Consortium, Jacksonville, FL 2010 The Social Utility of Feature Creep, McIntire School of Commerce, University of Virginia 2010 The Social Utility of Feature Creep, Fox School of Business, Temple University 2009 The Social Utility of Feature Creep, Robert Smith School of Business, University of Maryland,

5 2009 Doing and Publishing Academic Marketing Research in the United States, Reims Management School, France 2009 The Effects of Process and Outcome Mental Simulation on Decision Difficulty and Performance, Marshall School of Business, University of Southern California 2008 The Effects of Process and Outcome Mental Simulation on Decision Difficulty and Performance, HBS, Harvard University 2008 The Effects of Process and Outcome Mental Simulation on Decision Difficulty and Performance, Joseph Katz School of Business, University of Pittsburg 2007 Feature Fatigue, Media Lab Sponsor Meeting, MIT 2007 Shifting Mental Construal by Engaging in a Direct Product Experience, DC Marketing Colloquium, George Mason University, Fairfax, VA. 8. PEER-REVIEWED CONFERENCE PRESENTATIONS Ince, Elise Chandon, Debora V. Thompson, and Rebecca Rabino, Look Who s Talking? The Impact of Accent-Driven Curiosity on Evaluations, Association for Consumer Research Conference, Baltimore, MD, October Paharia, Neeru and Debora V. Thompson, When Underdog Narratives Backfire: The Effect of Perceived Market Advantage on Brand Status, Association for Consumer Research Conference, Baltimore, MD, October Thompson, Debora V., Rebecca Hamilton, and Ishani Banerji, You Can t Always Get What You Want: The Effect of Childhood Scarcity on Substitution Decisions, Association for Consumer Research Conference, Baltimore, MD, October Thompson, Debora V, Cross-Cultural Differences in Substitution Decisions, 9 TH Invitational Choice Symposium, Erasmus University, The Netherlands, June Thompson, Debora V. and Prashant Malaviya, Consumer-Generated Advertising: Does Awareness of Co-Creation Help or Hurt Persuasion, Association for Consumer Research Conference, Vancouver, BC, Canada, October Thompson, Debora V.and Prashant Malaviya, When Co-Creation Backfires: The Effects of Consumer- Generated Advertising on Ad and Brand Evaluations, American Psychological Association Summer Conference, Washington DC, August Thompson, Debora V. and Elise Chandon Ince, If It s Hard to Read, It s Worth It: When Metacognitive Effort Enhances Product Value, Society for Consumer Psychology Conference, Atlanta, GA, February Hamilton, Rebecca W. and Debora V. Thompson, When Does Anticipating Regret Help Consumer Decision Making and When Does it Hurt? Society for Consumer Psychology Conference, Atlanta, GA, February 2011.

6 Thompson, Debora V. and Elise Chandon Ince, If It s Hard to Read, It s Worth It: When Metacognitive Effort Enhances Product Value, Association for Consumer Research Conference, Jacksonville, FL, October Hamilton, Rebecca W. and Debora V. Thompson, When Does Anticipating Regret Help Consumer Decision Making and When Does it Hurt? Association for Consumer Research Conference, Jacksonville, FL, October Hamilton, Rebecca W., Rebecca K. Ratner and Debora V. Thompson, Will I Get My Money s Worth? Inferring Product Value Based on Predictions About Relative Use, Society for Consumer Psychology Conference, St. Petersburg, FL, February Kirmani, Amna, Rebecca W. Hamilton and Debora V. Thompson, Which Agent Do You Prefer: Sinful Success or Virtuous Failure? Association for Consumer Research Conference, Pittsburg, PA, October Hamilton, Rebecca W., Rebecca K. Ratner and Debora V. Thompson, Will I Get My Money s Worth? Inferring Product Value Based on Predictions About Relative Use, Association for Consumer Research Conference, Pittsburg, PA, October Thompson, Debora V., Rebecca W. Hamilton, and Petia Petrova, The Effects of Outcome and Process Thinking on Decision Difficulty, Association for Consumer Research Conference, Memphis, TN, October Thompson, Debora V. and Michael Norton, Conspicuous Consumption: Social Status from Feature Creep, Special session, Association for Consumer Research Conference, Memphis, TN, October Thompson, Debora V. and Rebecca W. Hamilton, The Effects of Consumers Information Processing Modes on Their Reactions to Comparative Advertising, Association for Consumer Research Conference, Portland, OR, October Thompson, Debora V., Rebecca W. Hamilton and Roland T Rust, Feature Fatigue: When e-service Capabilities Become Too Much of a Good Thing, Frontiers in Services Conference, University of Miami, Coral Gables, FL, October Thompson, Debora V., Roland T. Rust and Jeffrey Rhoda, Exploring the Impact of E-Government on Small Firms, Proceedings of QUIS 9, Karlstad, Sweden, June Viana, Debora, Janet Wagner and Amy Smith, E-Service Failures and Recoveries Experiences: Insights from Consumers, Frontiers in Services Conference, University of Maryland, MD, October Viana, Debora, Roland T. Rust and Jeffrey Rhoda, The Business Impact of e-government for Small Firms, Academy of Marketing Science Conference, Washington D.C, May Viana, Debora and Rebecca W. Hamilton, High Intensity Comparative Advertising: Differences between Hedonic and Utilitarian Appeals, Association for Consumer Research Conference, Atlanta, GA, October 2002.

7 9. ADMINISTRATIVE SERVICE Professional Service Editorial Review Board: Journal of Marketing (2007- present) Journal of Consumer Research (2012- present) Journal of Marketing Research (2014 present) Ad Hoc Reviewer: Journal of Consumer Psychology Journal of the Academy of Marketing Science Journal of Advertising Journal of Interactive Marketing Marketing Letters Reviewing for Conferences and Research Competitions: Evaluation Committee Member, MSI Research Proposal Competition on Social Interactions and Social Media Marketing, Reviewer, MSI Alden Clayton Dissertation Proposal Award, 2012, Co-Chair, Consumer Behavior Track, Summer Marketing Educator s Conference, AMA Reviewer, International Society for Consumer Psychology Conference, Program Committee Member, Association for Consumer Research Conference 2011, 2009 Reviewer, Association for Consumer Research Conference, 2008, 2010, 2012, 2013, 2014 Reviewer, Academy of Marketing Science Mary Kay Dissertation Competition 2009, University Service McDonough School of Business, Georgetown University 2014 Present Member, Graduate Curriculum and Standards Committee 2013 Member, MSB Task Force on Research to Impact Practice 2013 Member, Women in Business Conference Planning Committee 2013 Member, Undergraduate Curriculum and Standards Committee Present Member, Undergraduate Marketing Advisory Council 2010 Faculty Representative, Student Appeal Committee, Evening MBA Program 2009 Present Faculty Advisor, Undergraduate Marketing Association Faculty Coordinator, Undergraduate Marketing Core Course Faculty Coordinator, Marketing Research Subject Pool 10. TEACHING EXPERIENCE Marketing Analysis and Customer Strategies (MBA core marketing course), McDonough School of Business, Georgetown University, Fall 2014.

8 Consumer Behavior (undergraduate marketing course), McDonough School of Business, Georgetown University, Spring Marketing Principles (undergraduate marketing core course), McDonough School of Business, Georgetown University, Spring 2007/2008/2009/2012, and Fall 2009/2010/2013/2014. Marketing Management Global Competitive Leadership Program, McDonough School of Business, Georgetown University, Spring 2011/2012/2013. Consumer Analysis (undergraduate marketing elective), Robert H. Smith School of Business, University of Maryland, Fall 2003 and Spring INDUSTRY EXPERIENCE Marketing Research Analyst, Center for Research in Business and Management, Federal University of Rio Grande do Sul, Porto Alegre, Brazil, March 1997/August 1999 and July 2000/ June Marketing Research Analyst, Afispar Consultoria, Porto Alegre, Brazil, March 1996/ February PROFESSIONAL AFFILIATIONS American Marketing Association Association for Consumer Research Society for Consumer Psychology Updated January